WEEKLY INSIGHTS
HOTEL & VISITATION
Metrics January 8, 2026
EXECUTIVE Summary DECEMBER 28, 2025 – JANUARY 3, 2026
51% HOTEL PERFORMANCE
OCCUPANCY RATE
+7.2%
YEAR-OVER-YEAR OCCUPANCY RATE CHANGE
$373 AVERAGE DAILY RATE
YEAR-OVER-YEAR AVERAGE DAILY RATE CHANGE
$190
+10.6%
+8.1%
3,232
REVENUE PER AVAILABLE ROOM
YEAR-OVER-YEAR REVPAR CHANGE
YEAR-OVER-YEAR CHANGE IN DEMAND (ROOMS SOLD)
+3.1%
# ROOMS OPEN FOR BOOKING
WEEKLY INSIGHTS SOURCE: STR
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HOTEL
HOTEL PERFORMANCE:
Occupancy
WEEKLY OCCUPANCY (%) Last Year
OCCUPANCY BY DAY OF THE WEEK (%)
This Year
65% 76%
73%
57%
66%
65%
75% 58%
63%
60%
50%
NOV 22
NOV 29
53%
58%
DEC 6
53% 46%
51%
43% 38%
49%
NOV 15
56%
DEC 13
49%
50%
DEC 20
DEC 27
47%
JAN 3
SUN
MON
TUE
WED
THU
FRI
SAT
DECEMBER 28, 2025 – JANUARY 3, 2026
WEEKLY INSIGHTS SOURCE: STR
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HOTEL PERFORMANCE
HOTEL PERFORMANCE: AVERAGE DAILY RATE (ADR) ADR BY DAY OF THE WEEK ($)
WEEKLY ADR ($) Last Year
This Year $444
$373
$370
$389 $345
$325 $317 $301
$325
$308
$303
$296
NOV 15
NOV 22
NOV 29
DEC 6
$362
$356
$384
$363
$344 $311
$308
$307
$306
DEC 13
DEC 20
$330 $308
DEC 27
JAN 3
SUN
MON
TUE
WED
THU
FRI
SAT
DECEMBER 28, 2025 – JANUARY 3, 2026
WEEKLY INSIGHTS SOURCE: STR
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HOTEL PERFORMANCE
HOTEL PERFORMANCE: DAILY Demand DECEMBER 28, 2025 – JANUARY 3, 2026
SUN
MON
TUE
WED
THU
FRI
SAT
69°
74°
76°
69°
66°
66°
64°
1,845 RNs
1,800 RNs
1,703 RNs
2,086 RNs
1,473 RNs
1,380 RNs
1,222 RNs
+8.0% YoY
+17.6%
-16.0%
+13.4%
-2.5%
-9.1%
+57.9%
WEEKLY INSIGHTS
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HOTEL PERFORMANCE
SOURCE: STR, WEATHER CHANNEL