WEEKLY INSIGHTS
HOTEL & VISITATION
Metrics January 15, 2026
EXECUTIVE Summary JANUARY 4 - 10, 2026
51% HOTEL PERFORMANCE
OCCUPANCY RATE
-28.9%
YEAR-OVER-YEAR OCCUPANCY RATE CHANGE
$305 AVERAGE DAILY RATE
YEAR-OVER-YEAR AVERAGE DAILY RATE CHANGE
$154
-37.3%
-28.3%
3,232
REVENUE PER AVAILABLE ROOM
YEAR-OVER-YEAR REVPAR CHANGE
YEAR-OVER-YEAR CHANGE IN DEMAND (ROOMS SOLD)
-11.8%
# ROOMS OPEN FOR BOOKING
WEEKLY INSIGHTS SOURCE: STR
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HOTEL
HOTEL PERFORMANCE:
Occupancy
WEEKLY OCCUPANCY (%) Last Year
OCCUPANCY BY DAY OF THE WEEK (%)
This Year
64%
76% 66%
65%
75% 58%
60%
50%
NOV 22
NOV 29
DEC 6
DEC 13
47%
45% 53%
58%
49%
58%
58%
71%
49%
50%
DEC 20
DEC 27
51%
51%
50%
31%
47%
JAN 3
JAN 10
SUN
MON
TUE
WED
THU
FRI
SAT
JANUARY 4 - 10, 2026
WEEKLY INSIGHTS SOURCE: STR
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HOTEL PERFORMANCE
HOTEL PERFORMANCE: AVERAGE DAILY RATE (ADR) ADR BY DAY OF THE WEEK ($)
WEEKLY ADR ($) Last Year
This Year
$373
$370
$316 $345
$317 $301
$325 $303
$296
NOV 22
NOV 29
DEC 6
$362
$308
$307
$306
DEC 13
DEC 20
$320 $306
$346
$344 $311
$319
$293 $275
$284
$305
DEC 27
JAN 3
JAN 10
SUN
MON
TUE
WED
THU
FRI
SAT
JANUARY 4 - 10, 2026
WEEKLY INSIGHTS SOURCE: STR
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HOTEL PERFORMANCE
HOTEL PERFORMANCE: DAILY Demand JANUARY 4 - 10, 2026
SUN
MON
TUE
WED
THU
FRI
SAT
61°
64°
65°
65°
64°
66°
74°
1,001 RNs
1,439 RNs
1,868 RNs
2,084 RNs
1,888 RNs
1,530 RNs
1,616 RNs
-14.0% YoY
-13.5%
-11.7%
-25.8%
-32.5%
-42.0%
-41.2%
WEEKLY INSIGHTS
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HOTEL PERFORMANCE
SOURCE: STR, WEATHER CHANNEL