Life in the Berkshires | Winter 2023
Women of the Berkshires
Eileen and Mikaela Shiffrin The ski stars’ local roots run deep
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from the publisher
I GREW UP WITH SIX MOTHERS.
S I S T E R S P H OTO S : C O U R T E SY O F M I C H E L L E P E T R I C C A ; C A M P A R R O W W O O D : M E G A N H A L E Y
One mother and five older sisters, to be exact, but they were all strong figures to me. They started a high school girl’s crew team in the 1970s (thank you Title IX), ran marathons (when women didn’t do that), became engineers, accountants, and veterinarians—and frankly, because I grew up seeing those powerful examples, I took their achievements for granted. In the best possible way: They didn’t seem unusual to me. That’s the way it should be. Indeed, if you visit one of our local museums, theaters, or even the state house, it may well be run by a woman. And let’s not forget the legions leading the nonprofits! The B’s Winter issue celebrates Berkshires women, past and present, that inspire and make a positive impact locally and even globally. A common thread in the issue: women winning when they weren’t supposed to win or even allowed to win. There is no alpine skier that has done more World Cup winning than Mikaela Shiffrin…and that includes the women’s and men’s categories. It was my quest for a decent tennis forehand that led to The B’s cover story. This summer, I was playing with Bousquet Sport’s director of tennis, JP Barbeau, and he introduced me to Eileen Shiffrin, the Berkshire-grown masters skier and longtime coach (and mom) to Mikaela.They would be catching up with family on Onota Lake followed by a motivating discussion with campers at Camp Arrow Wood. These women are just two members of a family of gifted Berkshires skiers and we are excited to share their stories about growing up on our local slopes (and Olympian Heidi Voelker’s, as well!). If you enjoy The B, please be sure to subscribe (it makes a great gift!) or buy a copy from the newsstand at Guido’s, Whole Foods, and other fine establishments. Cheers! The team took a moment on the porch of the newly named Shiffrin Lodge. From left, Design Director, Julie Hammill; Editor in Chief, Amy Conway; Eileen; Mikaela; and me.
With my sisters and sisters-in-law on our annual bike trip (I’m second from right).
Women who inspire me: Left: My mother-in-law, Ros Petricca; stepdaughter, Leah; and daughter, Charlotte. Above: Ruby Bridges, from Norman Rockwell’s “The Problem We All Live With”
SUBSCRIBE TO THE B! MICHELLE THORPE PETRICCA mpetricca@berkshireeagle.com
berkshireeagle.com/theb or scan the QR code.
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from the editor FOR THIS ISSUE, I interviewed well over a
At Pizzeria Boema in Lenox
Scan code to view the digital edition!
dozen women—athletes, restaurateurs, artists, volunteers, entrepreneurs, women running nonprofits, museums, and more. All very different, very impressive, and very inspiring. In other words, a pretty typical mix of Berkshires women! Their voices were full of passion and insight, and many expressed gratitude for being able to call this area home. The natural beauty, room to breathe, and kind neighbors are indeed things to be thankful for—a fitting sentiment for this time of year. You’ll read their stories on the following pages, and I’d like to introduce you to several more women here. They are just a few of the many in our region who are working hard to make the Berkshires even better. Wishing you all peace this season and in the new year.
In conversation with Kristy Edmunds and Alison Pebworth—find out what they’re saying on page 76.
@theb.berkshires AMY CONWAY
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Gwendolyn VanSant
Founder and CEO of BRIDGE “We are an organization run by and serving communities of color— BRIDGE serves as a catalyst for change, bridging communities and effectively bringing people of different races together. Our work has ripple effects in the entire community. We champion humanity.” multiculturalbridge.org
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Karen Ryan
Food Director and Resources Coordinator at the Christian Center “At Thanksgiving, we cook dinner— for more than 500 people. All the food comes from community
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donations—turkeys, cranberry, stuffing, potatoes. Year-round, the food pantry may serve 1,000 people in a day and we help people find resources for mental health, clothing, and other needs. Christiancenterpittsfield.org
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Cass Santos-China
Executive Director, Berkshire Pride “At Berkshire Pride, we’re dedicated to creating safe and inclusive spaces for LGBTQIA+ individuals throughout our community. We believe that by fostering acceptance, understanding, and unity, we’re
making a positive difference in the lives of our LGBTQIA+ community members and contributing to the broader cause of equality and love for all.” berkshirepride.org
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Tonya Frazier
Lead Community Navigator, Central Berkshire Habitat for Humanity “Habitat builds affordable housing—and then we work with people to make sure they can maintain [that stability]. We connect people with resources for food, jobs, childcare, and more.” berkshirehabitat.org
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Maria Encalada
Board Director with Roots, Dreams, and Mustard Seeds “As an immigrant myself, I run a food security program, Mercado De Vida. We have a lot of people coming from the border with nothing, with no access to the system. They may have a family to care for. I help them with more than food—mattresses, clothing, housing, and jobs.” rootsandmustardseeds.com
A M Y: M E G A N H A L E Y; C O N V E R S AT I O N : S T E P H A N I E Z O L L S H A N
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Winter 2023
Features
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Always Be Faster Than The Boys
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Olympian Heidi Voelker reveals the origin of Mikaela Shiffrin’s motto.
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Mikaela In Her Own Words The top alpine skier of all time opens up about success, pressure, and more.
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Local Love Eileen Shiffrin has wonderful memories of Berkshire skiing with family.
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See Her, Be Her supersistersTM trading cards are well worth a comeback!
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In Conversation Listen in as local leaders talk about topics that matter.
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Sister Sister
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Plus! The B’s HOLIDAY GIFT GUIDE 50+ presents to pick from. See page 99
In every issue: The Local Life 13 | Voices & Views 37 | Happenings 113
Pizza and wine—these two siblings offer the classic combination with style.
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A Home of One’s Own See this Stockbridge architect’s “before” and “after”—from dated to modern.
On the cover: Eileen and Mikaela Shiffrin P H OTO BY M E G A N H A L E Y, H A I R & M A K E U P BY S O N YA H E I M A N N U S I N G J A N E I R E D A L E P R O D U C T E I L E E N ’ S W H I T E S H I R T: F R A N K & E I L E E N , M A C K I M M I E C O. , L E N OX , M A C K I M M I E C O.C O M ; M I K A E L A’ S TO P : AT E L I E R D E L P H I N E S W E AT E R TA N K , F LU F F A L PA C A , G R E AT B A R R I N G TO N , F LU F FA L PA C A .C O M
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ALWAYS BE FASTER THAN THE BOYS By HEIDI VOELKER
Mikaela’s helmet is inscribed with meaningful messages.
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A native of Pittsfield, Heidi Voelker joined the U.S. Ski Team at 15 and competed in the 1988, 1992, and 1994 Olympics. After 27 years as a ski ambassador for Deer Valley, she’s still in Park City, Utah, with her family, and is now the western region manager for the U.S. Ski team. Voelker also played a pivotal role in Mikaela Shiffrin’s story—and she shares it here.
OPPOSTIE PAGE: PHOTO: MIKE DAWSON – STIFEL U.S. SKI TEAM; FAMILY P HOTOS : C OURTESY OF H EI DI VOELKER; OLYMPI CS : BERKSH IRE EAGLE ARCHI VES
WHEN I MET MIKAELA, she was this adorable little girl, about six years old. I was signing posters at an event and I had been introduced to her parents because I was from Pittsfield and her mom, Eileen, was from Lanesborough. Eileen was a masters racer and I had been on the U.S. Ski Team. That was the connection. No one knew then that Mikaela would be the phenomenon that she is. I’m the youngest of four. My sister is almost 10 years older than I am and then there are two boys; I’m seven years younger than the second one, so it’s a pretty big gap. We grew up at Bousquet. It was kind of our babysitter. My dad was a skier, and taught at the ski school under Court McDermott, who was a fixture at Bousquet for decades. I got into skiing because it was either stay at home or go along and keep up. So I kept up, or I’d entertain myself at the finish area. My sister tells a story from when I was about seven. Our parents dropped us off at Bousquet. My siblings were going to ski club, and there was also a race. My mom said to me, “Absolutely do not enter that race”—back then, you didn’t need waivers or to have anything signed. At the end of the day, we were all meeting back up at the car, and I was acting weird. And everyone’s like, “Heidi, what’s going on?” I had the trophy stuffed up my coat. I had gone to the race and won.
I went to Stratton Mountain School for four years—going away to school to ski was just what my family did. I really didn’t have the dream of being the best skier, until when I was around 15 and I made the U.S. Ski Team. I realized, “Wow, I guess I’m a little bit better than I thought.” When I was at Stratton, there were far more males than females. I figured that if I could keep up with the boys, and also with my brothers, I was doing okay. So that day when I met Mikaela more than 20 years ago, I looked down at her big eyes, and I said, “Do you like to ski?” She said yes, and I said to her, “Always be faster than the boys, and you’ll be fine.” And I wrote it on her poster. And by damn, she took it to heart.
Above: The Voelkers in 1974: Craig; parents Alison and Larry; Gayle; and Eric. Heidi is in front of her mom. Right: Voelker was cheered on by thousands at a 1988 parade in Pittsfield.
You always be faster than the boys, and you’ll be fine, I wrote on her poster. And by damn, she took it to heart.” ABFTTB is written on the back of her Atomic racing helmet, and people all over the world associate that phrase with Mikaela. It’s an inspiration for girls everywhere, which is fitting because Mikaela just keeps achieving things that seem impossible. I’m in awe of her.
The siblings—Gayle, Eric, Heidi, and Craig— hiked up Bousquet in their father’s memory on the day of his memorial service in 2015; their mother passed away in 2008.
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PH OTO: MEGAN HALEY
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mikaela in her own words
Mikaela Shiffrin is a legend at age 28, the best ski racer of all time. Last season, she broke Lindsey Vonn’s women’s record of 82 World Cup wins, then went on to speed past Ingemar Stenmark’s record 86, which had stood for 34 years. Shiffrin makes it look easy—but she’s also the first to admit that it’s anything but. She has opened up about grieving the sudden loss of her father, Jeff, before a disappointing performance at the Beijing 2022 Olympic Winter Games, the pressure of expectations, and facing her fear of failure. She shared about all of that, and more, with The B—and we think her honesty makes her even more inspiring.
On Her Roots in the Berkshires
PHOTO: COURTESY OF EILEEN SHI FF RI N
My entire life, I’ve felt like the Berkshires was one of my happy places. Growing up, we would visit my Nana and Papa, and the whole family would come because my mom, her sisters, and her brother all grew up in Lanesborough. So, throughout my life, it was always the reunion spot. We’d often go at Thanksgiving or during the summer, and everybody would plan their trip around visiting Nana and Papa—all the cousins would come. I have so many incredible memories, and I really love to come back here. I think it’s one of the most beautiful places in the world, especially in the summertime and fall when the leaves start to change. We would go to Williams football games and for hikes. There’s so many amazing things about the area, including the skiing—all these smaller ski resorts as well as Jiminy and Bousquet—I do truly love it here.
Mikaela and her Nana, Polly Condron, at her home in Lanesborough; Polly, who passed away in 2019, was one of Mikaela’s biggest fans.
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There’s nothing else in the world like sports—they combine so many qualities and life skills into one thing that you can really enjoy.”
On the Power of Sports One of the most important and most beautiful things that sports brings into our lives is the development of work ethic and discipline. Which is funny, because sometimes people don’t love to hear about working really hard and being really disciplined and motivated. Sometimes people just want to talk about having fun. Sports is a really unique thing because it combines fun with discipline—with work ethic, with drive and motivation—as well as the social aspect of being around your friends. It helps feed your competitive side, but hopefully also guides you in a way that can be supportive of your teammates or even your competitors at times.
There’s nothing else in the world that combines all of those different qualities and life skills into one thing that you can really enjoy. For the young kids out there, maybe you want to pursue sports and get to a professional level, or you want to do it in college or high school. Maybe you haven’t started until after college, when you’re well into your professional career, and you’re just starting to think of joining a soccer league or starting master ski racing. There’s literally no limit and I absolutely love that about sports. It’s never too late and it’s always worth trying, because it’s healthy for your body, for your mind. It’s such a great way to exercise and to meet people and develop friends for life.
My workout routine is a combination of things. I do strength sessions three to four times a week, and then I’ll do cardio and interval training and a lot of core training. I do Pilates often, as well, to help my core and keep my back in good shape. I play quite a lot of tennis, so Bousquet Sport is amazing because there are great tennis courts there. One of my favorite—and also least favorite— exercises is pull-ups. When I was younger, I couldn’t do a single pull-up. So I made it my life’s mission to get strong enough that I could do them. And now I can. It’s still one of my least favorite things to do, but I always feel so accomplished when I can do a few.
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PH OTO: MI KE DAWSON – STI FEL U.S . S KI TEAM.
On Working Out
Happy Campers This past summer, Eileen and Mikaela visited Pittsfield’s Camp Arrow Wood (CAW), where Mikaela was having a lodge dedicated to her. It was a special experience for the Shiffrins and the campers. The kids gathered around the flagpole at the edge of Richmond Pond, and Mikaela shared with them what it’s like for people to put so much pressure on her and almost want to see her fail. She and Eileen also answered questions—lots of questions! Camp Arrow Wood has an emphasis on sports, so the young athletes were eager to take in as much as they could. “We feel like the area—and specifically Camp Arrow Wood, with its gorgeous location in the woods on Richmond Pond, and its updated buildings and sports arenas—is a hidden gem and a magical place where all youth would be lucky to spend time,” said Eileen. “Camp Arrow Wood represents the essence of our family‘s values—some sport, some culture, living the outdoor life, competition with compassion, and learning to be good humans, partially through experiencing the environment so unique to Berkshire life. Becoming an ambassador for CAW seemed like a very natural course given Mikaela‘s appreciation for the area and the core values of CAW, so having a lodge named for her is meaningful to her.” camparrowwood.com SHIF FRI N CABI N: MEGAN HALEY; CAMP ARROW WOOD PH OTOS: QU ENTIN GITTENS
Mikaela took a moment on the porch of the lodge named for her. Left: Her boyfriend, Norwegian Olympic medalist and World Cup Alpine ski racer Aleksander Aamodt Kilde, joined her in the Berkshires and for the visit at Camp Arrow Wood; here they are with Mill Town’s Dave Mixer and a camper. Below: Mikaela lingered with the kids, taking selfies and signing autographs.
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On Facing Challenges I’ve learned that everybody faces challenges and struggles, and everybody on some level deals with anxiety. There’s always something we care about enough that the fear of not doing it well enough or having people judge us or not improving or excelling at it—whatever it might be—brings on some level of anxiety. That’s something that everybody can relate to. For a long time in my career, a couple years at least, I felt like I was alone in feeling nervous and anxious and fearing what the media would say, even what my friends might say. Or disappointing family or feeling like the expectations were so high that I just couldn’t possibly reach them. And there was a period of time where I felt like, even if I won races, I was still destined to fail. It was a really strange place to be when I was 20, 22,
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Mikaela grew up with her parents, Eileen and Jeff Shiffrin, as her biggest supporters; her father passed away in February 2020 after a household accident. Mikaela has said he taught her to “be nice, think first, have fun.”
24 years old, just getting to this point in life where most of my peers are celebrating, turning 21, and life is really just beginning and the world feels like your oyster. I was at a point where I felt destined to fail in this sport because I’ve had such great success. On the one hand, that’s amazing. On the other hand, I’m just setting myself up to literally disappoint people from here on out because I can’t possibly meet these expectations that people have set. I didn’t know how to keep getting better. It was a really confusing and complicated thing to go through, mentally and
emotionally. Over time I realized that life is not a linear climb. If you feel like you’ve reached the top of a mountain, it doesn’t mean it’s all downhill from there for the rest of your life. It just means you reached that summit and it might be downhill for a bit, and then you’ll climb again. You’ll reach different summits, you’ll figure out other things you love to do, or you’ll stick with the same thing, and it’s just going to be peaks and valleys. You’ll get to experience the joy of it more than once in your life. Even in your lowest moments, you can always look forward to things picking back up as long as you’re passionate about it and you’re willing to work to improve. At that time I thought it was going to be people endlessly picking me apart for not exceeding their expectations. And then, over the next few years, I realized that people reset their expectations that maybe I wasn’t going to win every race by two seconds, but I might still be a contender to win races. The competition was picking up again. And
people just sort of roll with the punches in life. When you think, “the expectations are too high and you’re never going to meet them, so why is it worth trying?” you’ll find that it might be in a couple weeks, it might be in a couple months, it might be in a couple years, but people adjust—and you adjust. As humans, we don’t love to experience change, but we are born to adjust and adapt to our environment. That’s something that I really hold onto now. Because every time I have a great season, I wonder: “Am I setting the expectations too high?” For instance, this season, after getting 88 wins and resetting this all-time record, now I’m a little bit fearful that people are going to be thinking I’ll break 100 this year. I want to scream from the rooftop: “Could everybody just slow down and reset your expectations because this is just too much pressure!” But then I realize they’ll get there on their own time and, in a way, it doesn’t matter as long as I’m enjoying it.
P HOTO: MIKE DAWSON – STIF EL U.S. SK I TEAM.
Most of the time, the reason we succeed is because we’ve learned from failures.”
On Success and Failure
ESPY: PHOTO: MIKE DAWSON – STIFEL U.S. SKI TEAM.; DI NI COLA: GILLIAN JONES ; SC HMIDI NGER: C OU RTESY OF K RISTA SCH MI DINGER
We will fail in life and we’ll succeed in life. Most of the time, the reason we succeed is because we’ve learned from failures. And the reason we appreciate succeeding is because we’ve failed before. And that makes the success sweeter. No matter what people say about you, and no matter how many times you fail, you can’t truly be a failure in life. There’s literally nobody out there who is. I’ve been a failure at moments, and those moments have inspired me to try harder or be kinder. It’s not just at the Olympics, not winning a medal in Beijing. It’s small moments, in ways that I react in situations with family and people I love. It’s simply not feeling motivated enough to do the work that I have to do, and in that moment I feel like I’ve failed. All of those moments, whether they’re big or small, public or private, they’re really important in order to help you figure out what your next steps are to do what you really want to do. And that thinking and that mindset automatically means you could never be a true failure. B
Mikaela won the ESPY for Best Athlete in Women’s Sports in July 2023.
Going for Greatness Meet more of our cold-weather sports stars. By Neil Turitz
Berkshire winters have an upside: They produce some pretty spectacular athletes. Take Pittsfield’s Mary Lou DiNicola, whose speed skating prowess is legendary enough that in The Berkshire Eagle’s series listing the top 50 Berkshire County athletes of the 20th century, she was number seven. She took up the sport in 1950 at the age of 10, retired at the age of 18, then returned to it 27 years later after working locally as a coach. Starting in 1985, she began entering competitions and was wildly successful, winning several national and world championships in her age group. Still, it wasn’t winning that interested her, it was the rush of being in the race. “I love competition,” she said. “If I won, that was a plus. If I didn’t, I wanted to make the winner work for it. Like my husband says, I’m just competitive. At everything I do. I think you’re born with it.” Now 84 and still living in Pittsfield, her competing days appear to be over. “There are not that many competitions for my age group. I still skate, but my last competition was in Lake Placid in Mary Lou DiNicola 2020. I think you could probably call me retired now. At this stage of my life,” she said with a laugh, “I think this is it.” One of Heidi Voelker’s teammates on the ’92 and ’94 Olympic teams was Krista Schmidinger, who was a local legend alongside twin sister, Kim. Their father taught them to ski in their backyard in Lee and at Eastover Resort, where he was a ski instructor and lifeguard. Krista describes growing up skiing all the local mountains and racing for Bousquet as “escaping with my twin sister into a world of fun
Twins Krista and Kim Schmidinger at Bousquet in the 1970s
and freedom and snow and glitter and french fries and hot chocolate with whipped cream.” Now she lives in Washington, Krista Schmidinger, 1996 D.C., where her daughter is in high school and she is an entrepreneur developing a high-performing and safer ski. More recently, Lenox Memorial Middle and High School alum Laura Spector competed in the biathlon—a combination of cross country skiing and riflery—in the 2010 Olympics in Vancouver. “My mom suggested I try it,” she says. “She said it was a no-strings-attached situation. It was, if you don’t like it, you can quit, but give it a try first. I had some friends who were on the team, and we just had a great time. Because when you’re starting and you’re young, skiing should just be fun.” Spector is now a scientist living in Los Alamos, New Mexico, with her husband and newborn son. “There was a lot of support from the athletes and from the coaches, and we had the legacy of [two-time Olympian and Berkshires native] Patrick Weaver when I was growing up,” she says. “If you’ve been to Kennedy Park, there’s a trail named after him. So I used to run that trail all the time, and it was pretty inspiring.”
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LOCALLOVE Eileen Shiffrin—herself a masters ski racer, not to mention the celebrated longtime coach of her daughter, Mikaela—developed her passion for the sport and outdoor adventure right here in the Berkshires.
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PHOTO: MEGAN HALEY
By EILEEN SHIFFRIN
Berkshire Beginnings
PHOTO: COURTESY OF EILEEN SHI FF RI N
Growing up and learning to ski here was a unique and formative experience. All of our outdoor sports existed in the most beautiful setting, with the Berkshire hills as the backdrop and a peacefulness that was hard to match but easy to take for granted as kids. The winters could be magical and exciting, but also brought challenges. Back then we had storms that would heap snow to the top of our wood-sided station wagon. I don’t remember it raining as much back then in the winter, but it did sometimes. We defied the fickleness of the weather by piling on our layers and heading out to ski anyway. We didn‘t have the high-tech waterproof fabrics that we have now, so our day or evening would come to an end when we were drenched through to our skin and freezing to death. In the fall, soon after Halloween, when the worldrenowned autumn foliage would be nearing its end, my parents would start our skiing craze by bringing us down to the BesseClarke Sporting Goods store on North Street, usually on a dark and chilly fall evening, to get new ski gear and clothing if we had outgrown old gear. Soon thereafter, the local ski areas would start making snow during the cold nights and the season would begin. My earliest memory of skiing was when I was maybe about 5 years old, traipsing after my brother, P.J., through quite deep snow in the cow pasture across the street from our house, to a short, steep hill where my brother (always the adventurer), neighborhood friends, and I (not
much help), would pack down the hill with our skis. We would ski down, hiking back up for the thrill of even 5 seconds of descending again. That‘s how much everyone loved skiing. Lanesborough had four different small ski areas within about a 20-mile radius from our house. We skied most evenings after school and every weekend all winter long. We could be dropped off, by the bus, on the way home from school. But If we didn’t alpine ski after school then we were probably nordic skiing, on the cross-country trail at Mt. Greylock High School, preparing for our Nordic races. We had enough snow back then to easily host Nordic races at multiple venues within Berkshire County. One way or the other, we skied a lot.
The mercurial weather in the fall/winter created a naturally water-injected, hard surface at the ski areas, which we kind of hated but was good for us, it turns out—and it’s impossible to replicate in the more chic, sunny ski resorts of the world. That is how we all learned to carve turns on “blue ice.” Any other surface, anywhere in the world after that seemed like butter to us. In fact, most of the ski areas Mikaela races at (unless it’s Killington), have to literally put water into the surface in order to create the hard snow we grew up learning to ski on. That challenge instilled a type of grit in all of us that is impossible to teach kids other than experientially. The atmosphere and environment we grew up in, with its beauty and challenges,
left an indelible mark on all of us. The good days were great, so inviting and bewitching that they more than offset the cranky weather days. We grew to appreciate the small things in life, like going home to a nice hot shower, dry clothes, a pot roast dinner, and the “Wide World of Sports” on TV. Something that is hard to explain or describe is the deep passion for the whole alpine/ Nordic lifestyle that seeded itself in us, in the Berkshires, at young ages. P.J. and my older sister, Annie, participated in a more formal ski program than I did, and they began their dryland program every fall by hiking up Mount Greylock with their team on the weekends. As I approached middle school, Annie would urge me to join the hikes, which I found
The family gathered at The Red Lion Inn in Stockbridge. Standing: Jimmy Ryan, Cara Herrick, Joe Condron, Mikaela, Polly Condron, P.J. Condron, Taylor Shiffrin, Jeff Shiffrin, Katie Condron. Kneeling: Annie Herrick, Eileen Shiffrin, Caroline Ryan
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...I was always her mom, first and last.”
intimidating (and which she always won). But I did the hikes enough times to remember the pain and also the gratifying sense of accomplishment when we got to the summit. We moved our family from Colorado to New Hampshire when Mikaela and her brother Taylor were young, for my husband’s work. During the six years we lived there, our family had much easier access to the Berkshires. Mikaela and Taylor spent enough time in Lanesborough—at the home I grew up in with their grandparents, aunts, uncles, and cousins—to develop the same appreciation for the lifestyle. I love to be active when we come to the Berkshires. Luckily, my siblings are of like mind. In the summer we like to play golf, tennis, boat on the lakes, hike the many trails in the area, sit on the lawn at Tanglewood, of course, bike the gorgeous Ashuwillticook Rail Trail, and visit the Clark
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Art Institute or the summer theater in Williamstown. With Mikaela having to work out every day, when we are visiting the Berkshires together, we often find ourselves at Bousquet Sport for tennis or the amazing gym. Then we might go have a bite at Bousquet Lodge, where the atmosphere—with a view of the ski hill—and food are great. There might be music, as well. Another favorite is the restaurant at the top of Mount Greylock, Bascom Lodge. The food is always delicious and the views are spectacular. There’s a plethora of fun things to do in the Berkshires, rain or shine. The only problem is choosing how to spend the time we have there!
Raising a Champion My husband Jeff and I were never parents who jumped the gun. We knew that, with all sports, kids remain big fish in small ponds usually forever, but the process is still key and fun. By the time Mikaela had fairly
will to work tirelessly toward an end goal. Mikaela has tended to always be patient with the process, and never wanted to dilly dally or waste time. I believe anyone who has ever worked with Mikaela would say she is extremely methodical and efficient with learning in order to achieve results in the most streamlined way.
Why Sports Matter I believe sports, including body movement or physical challenge of any sort, is important for humans. We all need to care for our minds and bodies. They work together for us and neither should be neglected. My family growing up, and my husband and our kids, have always naturally struck a balance between the two. Sports help kids move, get blood flowing to the brain, help to relieve mental stress, and help increase endorphins, which can help calm and center a person. Physical fitness is empowering, and helps with self-esteem. When I was growing up, many sports were available only to boys (Little League baseball, for example). With the passing of Title IX in 1972, however, that imbalance quickly changed and girls now have equal opportunity and access to all sports—so girls, go out there, see which one suits you, and have at it! For boys as well as girls, a sport’s biggest gift initially is just the movement involved, helping kids to take care of body and mind. Then see where it goes from there. B
P HOTO: C OU RTESY OF EI LEEN SHI FF RIN
Mikaela and Eileen at Killington
dramatic results in her first real international race in Italy, we started thinking she might be competitive on a more global scale someday, if each of those kids predicted their nation‘s future results. But even then we kept things in perspective and understood it was a junior race. So many things can change between those young ages and the real top level of World Cup Skiing, so we put the encouraging results in their proper place and got back to work with the skiing. I tended to focus more on technique that she might need to improve while Jeff did the data analysis and came up with a pretty positive picture of what Mikaela‘s career could look like as a result of the Topolino races. He was quite accurate, I must say. Raising and coaching Mikaela was the easiest thing because she was always agreeable, about everything, enjoying life all the time, and absolutely craving instruction and feedback. Her interest in learning, improving, and excelling was like no other. She was like a sponge—and demonstrated exactly what we would tell her to do. She had no issue skiing to repeat the same thing over and over: the ideal student. But I was always her mom, first and last. I believe one of Mikaela‘s strongest qualities is that she is bright, astute, AND she likes to do things well. No matter what it is. Mikaela is exceptionally mindful and present at all times. She was born that way, with a
ALL IN THE
FAMILY Like her sister Eileen, Annie Herrick has warm memories of cold Berkshire winters and growing up with siblings that loved to ski.
P HOTOS : C OU RTESY OF ANNI E CONDRON
ANNIE IS THE OLDEST of four siblings, with Eileen; Patrick, known as P.J.; and Caroline behind her. She describes their parents, Joseph and Pauline “Polly” Condron, as athletes, their father being the one who started them skiing at very young ages—mostly “to get us out of the house,” she said. Annie recalls their family being on a waitlist of about 250 people to join the small, rustic Mount Greylock Ski Club in South Williamstown in the 1960s (the club opened in 1937 and remains open, with P.J. still being involved). Once they were finally admitted to the club, the Condrons would often set off for the day and return home so tired that Polly could barely keep the kids awake for the spaghetti dinner she had prepared. The Condron kids skied, trained, and raced at Mount Greylock Ski Club under Gerard “Vince” Conway and Jack O’Brien. And off season, they didn’t take much of a break. “Right after Labor Day,” Annie said, “we would hike up and clear the Thunderbolt Trail so we could do dryland training there.” The hard work particularly paid off in February, 1973, when Annie, a senior in high school, competed in the Berkshire Interscholastic Ski Races, a multidiscipline event that combines
alpine skiing, cross country skiing, and jumps. The winner is crowned Skimeister, and it had never been a girl—in fact, it couldn’t be a girl because girls were not allowed to ski jump in the competition. In 1973, however, inclement weather made it too dangerous for the jumping to take place. And no jumps meant that “it was the first year that there was a level playing field for all the male and female competitors,” said Annie. And she won.
Above: Annie (second from left) with mom and siblings. Right: Annie’s parents at Brodie, 1972
After the competition, “everybody was like, ‘Oh my gosh, it looks like a woman has won this race with the overall points,’” recalled Annie. “It was kind of a panic situation. Nobody knew what to do.” What they did was create the title “Skimeisterin” for Annie (as in, a feminine form of “Skimeister.”) And though previous years had not seen two people honored, that year did. A young man, Bill Lyon*—who came in second place overall—was dubbed the “Skimeister.” *Bill Lyon, incidentally, still lives locally and skis often. He runs William Lyon and Son Carpentry (and happens to be the father of Mary Daire and Molly Lyon-Joseph, from our story on page 87)
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See Her, Be Her supersisters™, the first trading cards featuring women of achievement, has Berkshire ties. BY M EGAN TADY Right: Poster proof of the first edition supersistersTM cards
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Suzy Chaffee is card number one in the original supersistersTM trading card set which aimed to empower women and girls by highlighting accomplished women in a wide variety of fields.
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Eight-year-old Melissa Rich was fed up. The year was 1978, and to play Little League she had to join the all-boys team. Only men, she noticed, were on the baseball cards that kids were trading and sticking into their bike spokes, creating the sound of revved-up motorcycles. To watch women compete athletically, she had to wait for the Olympics. Every four years.
Confused and frustrated, Melissa asked her mother, Lois Rich, a question that would change their family’s trajectory: “Mom, why aren’t there any girls on baseball cards? That isn’t fair.” Lois and her sister, Barbara Egerman, realized she was right, and they decided to act. If the world didn’t offer Melissa and her female friends trading cards featuring women, then they would. Their cards, dubbed supersisters™, would include women of achievement in a variety of fields: politics, arts, entertainment, science, engineering, sports, and more. Lois was based in Irvington, New York, and Barbara in Ridgefield, Connecticut, and their family owned a summer cottage in Stockbridge. Together they scoured local libraries, curating a list of 500 women to contact via snail mail. A crash course in printing taught them that only 72 cards could fit on a poster for cutting and collating. Whoever responded first would be included. “There was no such thing as the internet back then,” Lois recalled. “We would call the operator and say, ‘Do you have an address for Gloria Steinem?’” Turns out, they did. Journalist and activist Steinem attended Smith College in Northampton, Massachusetts, and co-founded New York magazine and Ms. Magazine. She said yes to Lois and Barbara’s invitation to be on a supersisters™ card—as did anthropologist Margaret Mead, civil rights activist Rosa Parks, actor Ruby Dee, and U.S. lawmaker Shirley Chisolm, who was the first African American woman to serve in Congress.
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Journalist Lynne Baranski wrote this article about supersistersTM for People Magazine.
Left and below: Two cards featuring pioneering women with ties to the Berkshires.
The esteemed list included two pioneering women with Berkshire ties: Ms. Magazine co-founder Letty Cottin Pogrebin, who worked for the publication for 17 years, and flutist Doriot Anthony Dwyer, the first woman to be named principal chair in a major U.S. orchestra. By 1979, when the supersisters™ cards were published, Pogrebin was writing a column for Ladies’ Home Journal called “The Working Woman,” and she’d co-founded the National Women’s Political Caucus with Steinem. A renowned speaker and social justice activist, she went on to publish two novels and 10 works of nonfiction, and she was a 2018 inductee in the Manhattan Jewish Hall of Fame. The Berkshires have been on Pogrebin’s radar since 1959 thanks to a concert at Tanglewood in Lenox. She now divides her time between New York City and Stockbridge, where she purchased a home in 2009. Dwyer was also introduced to the Berkshires via Tanglewood. In 1952, she auditioned for the position of principal flutist of the Boston Symphony Orchestra (BSO) at Tanglewood, BSO’s summer venue. She broke gender barriers by earning the position, which she held for nearly four decades. “Forty-five years ago, this information about women was largely missing from marketing, media, toys, and textbooks,” Melissa said. “There was nothing. Boys had baseball cards. Boys could see themselves growing up to be professional baseball players. Most of them never would, but all of them thought they could.”
At first, Lois and Barbara planned to distribute the cards in local schools as an educational tool, but a 1980 New York Times article about supersisters™, including photos of Steinem’s and Dwyer’s cards, spurred national media attention and a wave of mail orders. “Suddenly, we got publicity from all over the country, and even all over the world,” Lois said. “We had a business.” A business that rapidly took over Lois’s household, with the master bedroom becoming supersisters™ headquarters, boxes of correspondence piling high, while the ping pong table in the basement served as the collating station. “Nothing was digital then,” Lois said. “We had boxes of permissions from each of the women, and the pictures that they sent. If they didn’t have pictures, my sister-in-law would take them. Most of these women didn’t have agents then, which would not be the case now.” Jane Pauley, co-host of NBC’s “Today,” was featured on a supersisters™ card, prompting her to send journalist Tony Guida to interview the sisters at Lois’s house and film Melissa and her friends playing with the cards. Adding to the chaos on that particular day: a hamster got loose, and the family had to chase it around the house amidst the film crew.
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To learn more, visit supersisterscards.com To see more from the archive, visit thefeministinstitute.org
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The original permission forms from Rosa Parks, Maya Angelou, and Judy Blume—Angelou and Blume would have been in the second supersisters series, but it was never published.
IMAGES DI GITIZED THROUGH A PARTNERSH IP B ETWEEN SU PERSISTERS™ AND THE FEMINIST INSTITUTE, 2022
“It was truly homegrown,” Melissa said. “There weren’t a lot of women starting businesses at that time. What Lois and Barbara achieved from this one little spark of an idea was truly amazing. They didn’t invent a cure for cancer. They didn’t even invent baseball cards. But they made sure that women were included in that phenomenon.” Not everyone, however, was pleased— especially as Lois and Barbara applied for and won a grant from the New York State Department of Education. “The backlash was strong because people considered these cards ‘feminist,’ and we had a fight on our hands,” Lois said. Lois and Barbara worked on the supersisters™ from 1978 to 1984, intending to produce a second set of cards, even getting responses from children’s book author Judy Blume and the memoirist and poet Maya Angelou. Life, however, had other plans, and the sisters put the project on hold while they diverted their attention to other careers. Lois used the Stockbridge cottage to store the boxes of correspondence. Recently, the project has garnered new attention and interest. The Feminist Institute, an organization documenting feminist contributions to society, digitized and archived the supersisters™ materials. In online programming, The Metropolitan Museum of Art showcased two supersisters™ cards, Olympic skier Suzy Chaffee and Shirley Chisholm. Melissa has plans to continue to relaunch the project, knowing that gender equity still has a long way to go. “I was looking through the boxes, and I found a letter from another 8-year-old girl. It was written in bubble letters. It said, ‘I saved up my money for a deck of supersisters™ cards. I want to be president someday.’ We came close, and maybe we still will. But the legacy of these cards is showing girls they can be anything they want to be. If they can see her, they can be her.” B
Making History Close to Home The originals. The firsts. The groundbreakers. By Kate Abbott Clockwise from top left: Stephanie Wilson, Amy Bess Miller, Edna St. Vincent Millay, Maud Mandel
LUCE BIJAH 1732-1821 | (Also Lucy Terry Prince) Considered by some the first published Black American poet. She held readings and musical evenings in her home and is said to have debated with Williams College trustees, who at the time would not accept Black students.
ELIZABETH FREEMAN 1742–1829 | Made slavery officially illegal in the commonwealth of Massachusetts in 1781 by successfully suing for her freedom under the new state constitution. MILLAY, WILSON: WIKIPEDIA COMMONS, PUB LIC DOMAI N; MI LLER: WI LLI AM TAGUE; MANDEL: STEPHANIE ZOLLSHAN
ELECTA QUINNEY 1798–1885 | Born to the Mohican people soon after their forced removal from their land in Wnahktukuk, now Stockbridge, she would found one of the first schools in what would become Wisconsin.
FANNY KEMBLE 1809–1893 | Nationally touring Shakespearean actor and abolitionist, she became a bestselling writer for her antislavery “Journal of a Residence on a Georgian Plantation” … and she lived in Lenox.
SUSAN B. ANTHONY 1820–1906 | Legendary crusader for the women’s suffrage movement, she was born in Adams.
HARRIET BEECHER STOWE 1811–1896 | Novelist and abolitionist who influenced national debates on slavery and the Civil War. Born in Litchfield, Connecticut. (Her brother, Henry Ward Beecher, also lived in Lenox.)
EDITH WHARTON 1862–1973 | First woman to win a Pulitzer Prize in fiction, she wrote bestsellers including “The Age of Innocence,” “Ethan Frome,” and “The House of Mirth,” many while living at The Mount in Lenox.
JENNIE VAN DER ZEE 1885–1956 | A filmmaker and artist, she was one of the earliest BIPOC women to experiment with silent film. She and her brother, Harlem Renaissance photographer James Van Der Zee, were both born in Lenox.
EDNA ST. VINCENT MILLAY 1892–1950 | The first woman to win the Pulitzer prize in poetry, she was nationally known for her readings and her progressive politics. Known as a liberated voice from Greenwich Village, she lived her later years in Austerlitz, New York.
PHOEBE JORDAN In 1920 she became the first woman in the country to have her vote counted in a national election, when she voted in New Ashford.
AMY BESS MILLER 1912–2003 | A Shaker scholar, she saved Hancock Shaker Village, led the charge to create the living history museum, and served as the museum’s first president (and her family owned The Berkshire Eagle).
STEPHANIE WILSON b.1966 | A veteran astronaut—with three space flights and more than 42 hours in space—she was born in Boston and attended high school in Pittsfield.
MAUD MANDEL b.1967 | Since 2018, she has served as the first female president of Williams College, leading the college through the pandemic. Before her time here, she served as a professor of history and Judaic studies, and dean of the college at Brown University.
JANE SWIFT b.1965 | Born in North Adams, she served as the lieutenant governor of Massachusetts from 1999 to 2003 and acting governor from April 2001 to January 2003—the first female acting governor of Massachusetts and, at the time, the youngest female governor in U.S. history. Winter 2023 • THE B
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WOMEN OF INSPIRATION: LOCAL LEADERS
ALSOUL CLOTHING CO. alsoulclothing.com A good piece of clothing can do more than make you feel good about how you look–it can be an investment in ethical and sustainable practices where so much of the fashion industry falls short. When Sue Allegrone-Zaniboni founded ALSOUL Clothing Co. with her husband, Tony Zaniboni, they found the time to responsibly source and design new fashions all while keeping track of four young children. What does ALSOUL Clothing Co. do? Our company is a movement towards conscious and sustainable clothing and, through the use of our spiral symbol, represents growth, expansion,
and connection. We strive to create stylish, athleisure clothing, which is a hybrid style centered on an athletic and comfortable fit. But the style of our clothing is only half of our focus. A huge priority of ours is sourcing our
materials responsibly, which means that any manufacturer that we partner with must possess a strong social responsibility policy, which includes no use of child or forced labor, no discrimination among their employees, healthy working conditions, and payment of a living wage, etc. You’ll also find that a large portion of our clothing is made with organic cotton or other recycled materials. What do you enjoy most about what you do for a living? The part of the business that is the most fulfilling for me is the freedom I have to create and design. Since as long as I can remember, I have had a passion for both fashion and design. This business has allowed that to essentially come full circle for me. I love sourcing our material, feeling the fabrics and choosing the styles and then letting myself get lost within the colors, placement and graphics for each individual piece. Tell us about your favorite project that you’ve been involved in so far. My favorite project so far is one that I’m working on currently, which is designing one of our pieces from start to finish. That has been a huge goal of mine, and is something we have just started venturing into now, which is really exciting. A few months ago, we found a great company in the US that allows for smaller, high-end brands to create and design their own
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How do you define a successful day’s work? My idea of a successful day’s work, at this point in my life, is probably different than most—it’s being able to feel balanced on a daily basis between my family and work. This business allows me to prioritize my family first and that’s always the most important part for me. Being on the design end gives me the ability to work from anywhere at any time. Tony and I both have very different strengths and roles, which creates a solid balance between the two of us and allows for our business to operate at a seamless level while it continues to grow. What are some of your favorite Berkshire activities? When we have some down time, we all love being on the lake with our family; boating, swimming, tubing and fishing when our schedules allow. Tony and our kids love to snowboard at Jiminy Peak. We love living in the Berkshires and have grown to appreciate it more as we’ve gotten older. Life in the Berkshires is a huge part of the inspiration around a lot of our designs.
P HOTO: GILLIAN JONES
Sue Allegrone-Zaniboni
styles and purchase in lower quantities. So instead of only sourcing clothing that is already made, I can design my own from the very beginning—dictating style, fit, material, etc. This is something I have always dreamed about doing—being able to bring my own concepts to life. The company we are working with is unique in that, in addition to catering to smaller clothing brands, they also focus on being very transparent and ethical in terms of where they source their material from, so our own brand aligns really well with them.
WOMEN OF INSPIRATION: LOCAL LEADERS
Dr. Lauren Ballinger GOOD TO GROW AIRWAY PEDIATRIC DENTISTRY & FRENECTOMY CENTER goodtogrowdentistry.com Dr. Lauren Ballinger knows how difficult it can be to get a child to sleep through the night. When that child is on the path to developing certain sleep-related breathing disorders, that equation can be even more challenging. Dr. Ballinger has dedicated her career to helping children develop healthy airways through her practice at Good to Grow. Her niche in airway-focused dentistry has made Ballinger a leader of change within her field, leading multi-day professional and educational seminars and earning national acclaim in the world of pediatric dentistry.
What does your practice do? I am a board-certified pediatric dentist and a certified specialist in orofacial myology. My practice focus has evolved from fixing the symptoms of preventable childhood diseases such as cavities and malocclusions (bad bites and crooked teeth) to addressing the root causes underlying not only dental issues, but many health ones as well. Working with my amazing and talented team of co-workers, Good to Grow offers the most advanced and comprehensive pediatric dental and early orthodontic approaches in the Northeast.
PHOTO: GILLIAN JONES
What were some of the biggest hurdles you faced in developing your career? Deciding to follow my heart and leave a reliable source of income working in a successful pediatric dental practice with my father and uncle was incredibly difficult, probably one of the hardest times in my life. I knew that reinventing
myself professionally at an age when many of my peers began to focus on future retirement plans was gutsy. What I did not expect was that, while in the actual process of doing so, I would be hit head-on in a motor vehicle accident in March 2020. Two weeks later while bedridden and recovering from my injuries, the world as we knew it would shut-down from Covid. My husband is also a dentist and like so many others, suddenly we were both essentially out of work and unsure of what the future held. There could not have
“The ability to make a positive impact in a child’s life is an extraordinary privilege.”
been a more unpredictable and scary time to make such a huge change and start a business. How did I do it? I believed so much in the importance of what I was doing and relied on my intuition, values, beliefs and goals. I focused on manifesting my destiny. What do you enjoy most about what you do for a living? I love working with children because they are honest and authentic! Children have so much potential for change because they aren’t as attached to preconceived notions and are more open and curious. How do you define a successful day’s work? A day does not go by at work without hearing about how much better a child’s life has become. Hearing that a child stopped snoring, sleeps calmly without thrashing and kicking, now breathes through their nose and wakes up feeling
rested, has graduated from speech therapy or can eat more food choices is so exciting and satisfying! Seeing children growing into their best health potential with beautiful smiles and well-developed faces that represent healthier airways is almost as special as the heartfelt “thank-you” that I receive from parents. There are always lots of happy tears in a day. What personal goals are you still working towards? In the fifth decade of my life, it is important to let my truest self lead me with authenticity. I am working on being loving and giving while maintaining my boundaries. I am working on asking for, and accepting, help more often and learning that I do not have to do it all by myself. I am learning to complain more, say “no,” and suffer in silence less. I am giving myself more credit. I want to model this all for my teenage children.
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WOMEN OF INSPIRATION: LOCAL LEADERS
THE SHOP AROUND THE CORNER instagram.com/ theshop.aroundthecorner
“I get to learn first hand what my customers are looking for, what’s working and what’s not.”
A strong eye for design is in Julia Keenan’s blood. Her mother, Janis Monachina, managed the Stockbridge gift shop The Pink Kitty for many years, and a charmingly decorated bed & breakfast called Crabtree Cottage for nearly two decades after that. When Janis came to Julia with a pitch to open a joint venture, the upscale boutique The Shop Around The Corner, she knew it was time to come home and let the Berkshires inspire the next chapter in her artistic career. What was the journey that led to the two of you opening this shop? When my mother managed The Pink Kitty years ago, that inspired a dream of her own to open a store. She then ran Crabtree Cottage out of our home for 19 years. She and my dad did extensive renovations on the house and she handled all of the decorating. She has an amazing eye and ended up doing freelance
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home-styling and garden design in addition to running the bed & breakfast. I lived in California for a few years after college, and any time I was thinking of moving home, she would tempt me with the offer of running a shop together. I studied fine art in college with a concentration in ceramics. While living in California, I worked as Director of Operations at Madison
Gallery, a Top 500 art gallery in San Diego. When I moved home, I worked as an artist assistant for renowned sculptor (& my favorite artist!) Francesca DiMattio. I love making art, but finding the time is always difficult. My mom has always been so supportive of my creative endeavors, and working together is no exception to that. I feel so lucky to be able to work in the store itself, and have creative freedom when it comes to merchandising, buying, decorating, etc., and to have the opportunity to create ceramics to sell at the store. It’s such a valuable and rare position that I’m in. I get to learn first hand what my customers are looking for, what’s working and what’s not.
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What do you enjoy most about what you do for a living? I think the shop has given us both the chance to explore our passions and talents in a multitude of exciting ways. Plus, it’s really an amazing thing to work with family. My dad is a carpenter and does a lot of behind the scenes work at the store, my aunt has been with us from the beginning, and my cousin just moved back from Colorado to join our team. It’s such a privilege to work alongside these people I love, and it truly doesn’t feel like “work”, it feels like hanging out with friends and family. We’re so beyond lucky to be located at The Red Lion Inn and have such an amazing clientele. We meet people from all over. Splitting time between working in the shop and working in my studio has also been really beneficial for my own creative process. Creating in my studio by myself all the time, things can start to feel stagnant, so having more than one creative outlet by way of the shop feels energizing and inspiring. What advice would you give to any woman who hopes to be successful in your field? Don’t be paralyzed by perfection. My mom and I are both perfectionists, and she’s better than I am at the whole idea of “done is better than perfect.” Take the step before you’re ready, try and fail and try again, and again, put yourself out there even when you don’t feel qualified—that’s where the magic happens.
PH OTOS: STEP HANIE ZOLLSHAN
Julia Keenan
WOMEN OF INSPIRATION: LOCAL LEADERS
Abigail Fenton ABIGAIL FENTON PHOTOGRAPHY abigailfenton.com Abigail Fenton knows how important it is to capture the moment in front of her. As a photographer who specializes in weddings, events and families, she’s turned a childhood passion into a career of recording memories for the years to come. Fenton’s pursuit of her passion has taken her from her home in Lenox to Savannah, New York City, Washington D.C. and even a short stint at sea in the South Pacific. Now, she’s back in the Berkshires as her own boss. When did you get started in this line of work? My parents bought me my first “real” camera in middle school. I remember always planning silly photo shoots with my friends. My first formal photography class was in high school, Black and White Film. That was instant love. I skipped every study hall, lunch, and class I could just to be in the darkroom. I’ve pretty much had a camera in my hand ever since. It’s what I studied in college and I’ve tried to incorporate it in every job I’ve had since. My first wedding was in 2018 when a few family friends asked me. I remember being so nervous and excited. I couldn’t believe they wanted me to do it. Capturing people’s love stories, and peeking into their most intimate moments is the ultimate gift.
PH OTO: GI LLI AN JONES
What were some of the biggest hurdles you faced along your journey? My biggest challenge has been self-confidence. Learning to trust myself, therapy and connecting with colleagues has been a major help to me in my career journey. I’ve had the privilege of learning
from many incredible artists, and business people, and still continue to learn. What do you enjoy most about what you do for a living? Photography allows me to connect with all kinds of people. Giving me glimpses into their most precious moments. I love that together, we get to create their family heirlooms. Freezing the present moments that the generations to come will cherish.
that has really stuck with me was photographing the “Jane Iredale, At Home with Jane” event. It was the first brand trip I had photographed and it felt uniquely special to have it be in the Berkshires. Learning even more about the Jane Iredale brand and getting to show creators the incredible place we are from. And getting to experience the Berkshires through new eyes is always exciting. How do you define a successful day’s work? This is interesting. Each day looks very different. When my work day is at an event, it feels successful when I feel like I’ve captured the emotion of the day, and really feel like I was able to connect with the couple
and their people. On an average office day, it brings me so much joy and success when I get messages from happy clients or vendors about their photos, or feel like I had time in the day for both my business and myself. What personal goals are you still working towards? Travel is my other love. I hope to be able to travel more during the winter months and off-wedding season—to warmer places of course. I was not built for the New England winters, ha! Since business feels very personal to me, I have a few goals I’m working towards as well. As I travel, I hope to meet couples, families and brands to work with along the way. Bring on the destination engagements, weddings, and brand trips!
Tell us about your favorite project that you’ve been involved in so far. Oh there are so many, it is really hard to choose! Every love story and family is different and they each impact me in different ways. This year, one event
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WOMEN OF INSPIRATION: LOCAL LEADERS
Beth Pearson PEARSON WALLACE INSURANCE, LLC pearsonwallace.com Whether it’s a new business venture or the finish line of a half marathon, Beth Pearson knows that grit and determination are the keys to success. After more than two decades of living in the Berkshires, she took a chance with her years of experience in the insurance industry and opened a woman-owned independent insurance agency, one of the few in Berkshire County and in the Commonwealth. They have assisted countless businesses and individuals find the coverage they need.
How and why did you get started in your line of work? My dream has remained the same since I was a small girl, I enjoy helping others to achieve success. I learned after 12 years working in the insurance industry that I could continue to pursue my dream by starting an independent insurance agency. In 2018 the insurance industry was viewed as a boring commodity driven business and certainly not a cool, trendy, start-up business like that of tech, but I did it anyway! I spent
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12 years learning the industry, worked with agency principles and developed strong client relationships. I believed that with a strong financial plan, carrier partners and a smart, hardworking team of knowledgeable insurance professionals, we had a good chance of being successful. Though many of my industry friends told me it was impossible, I did not listen! The first year was tough; convincing clients, friends and my husband that we could be successful. I was fortunate enough to have my own financial resources and a very supportive husband, Dad and family who encouraged me to open the agency in December 2018. I hired a part-time employee from UMASS Isenberg School of business, and we were on our way! Currently, we have five employees and are planning to scale our agency operation to other geographic areas. What do you enjoy most about what you do for a living? I love helping people to achieve their dreams of opening or growing an existing business, helping a first or second home buyer, or
assisting a buyer of their first or fourth auto. I enjoy creatively solving clients’ problems through analysis of insurance products, identifying gaps and creating a tailored insurance product. Tell us about some impactful initiatives you’ve been involved in so far. I am fortunate to have two successful and impactful enterprises. After a long career at GE Plastics, I developed newly built affordable/ workforce housing units in downtown Pittsfield, the first in 30 years! This became 80 beautiful apartments, called New Amsterdam Apartments. The second enterprise was opening a woman owned insurance agency, Pearson Wallace Insurance. This endeavor is very special, as I hoped I could employ some of my family members. My son joined me in 2020 as our VP of Business Development.
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What does a successful day of work look like? I start (almost) every day with a run or a weight workout. Every morning I review our client testimonials, respond to them and thank clients for feedback. To date we have 90 client reviews with 5 stars. I head into the office for a team check-in and out to meetings with clients. Client meetings are the highlight of the day! You can also find me working on the event committee with the Berkshire Museum, participating in the Festival of Trees, volunteering to help a client from the Elizabeth Freeman center or working with the Great Barrington Triplex Theater. What advice would you give to any woman who hopes to be successful in your field? Pursue your dreams, believe in yourself, do not let the naysayers discourage you. Garner support from family and friends or mentors and then plan to work harder than you have ever worked before!
PHOTO: TRIC IA MCC ORMACK PH OTOGRAP HY
What does your business do? We have the unique opportunity to provide personal and business insurance products in all New England states including New York and New Jersey. Personal insurance products include home, auto, boats and jewelery/art collections. For business clients, we provide commercial packages, business automotive coverage, workers’ compensation, cyber–to mention only a few. Pearson Wallace Insurance provides tailored insurance solutions while optimizing affordable premiums and coverages.
WOMEN OF INSPIRATION: LOCAL LEADERS
Xtina Parks ROAM GALLERY roamgallery.photo Xtina Parks has worn many different hats when promoting and preserving the beauty of Africa–conservationist, filmmaker, business owner–but highlighting it all in ROAM Gallery is an adventure all its own. Within ROAM, Parks shares the stories of your new favorite artist from overseas. What does your business do, and when did you get started in this line of work? ROAM gallery supports African craftspeople and artists by selling their works at our Fair-Trade gallery in the Berkshires. We inaugurated our gallery in 2018 on the Mass MoCA campus and have since relocated to a historic building in Williamstown. We’re currently remodeling it to restore its original architectural essence.
What were some of the biggest hurdles you faced along the journey to open ROAM? Having never owned or operated a retail space and recognizing I have no experience at this, I’ve had to rely on all the skills I’ve learned throughout all my careers. I’ve gained invaluable lessons by balancing my conservation work in Africa, African wildlife photography, producing documentary films,
launching a book detailing my African adventures, and owning a hotel in Tribeca—Fouquet’s. Another challenge is that tourism has dropped at least 25% in the Northern Berkshires, and that all our local businesses including ROAM have suffered since the pandemic. We love our local community support and are greatly appreciative of shopping local! But collectively, we have seen drops in our businesses with less tourism. What do you enjoy most about what you do for a living? I cherish the impact I make on lives across the African continent and introducing the Berkshires to Africa’s exemplary talent and craftsmanship. I’m fortunate to have a dedicated team at ROAM, some of whom travel to Africa for collaborative projects. Our 2024 exhibition, showcasing block prints by South African children, embodies moments that transcend financial gains. Our goal remains to support and inspire budding artists, as well as community efforts in Africa that bring children together with learning opportunities and mentors. Art sometimes is the gateway to greater things for these young people.
P HOTO: GILLIAN JONES
Tell us about a notable initiative that you’ve been involved with at ROAM. My team of researchers and staff at ROAM, while leading an expedition to provide camera trap surveys of carnivores in Ethiopia to help their Wildlife Conservation Authority further protect the national park, were able to bring water to a village of
over 1200 people who lived within the mountain ranges. They live very remotely and survive by growing wild coffee in a high-altitude cloud forest and all without running water, electricity, or any services of any kind. These are my friends and now my extended family members. We stopped working on our survey for three months and dedicated our efforts to figuring out how we can get over 300 meters of pipes to buy for them, run them through a rainforest, and get approved by the local government to set up water into their village. We succeeded at a snail’s pace with blood, sweat, and tears, but we did it. The villagers now have clean mountain spring water straight into their village. How do you define a successful day’s work? Every day that I can keep ROAM open through our sales, we are directly supporting people in Africa who rely on our orders. Many of our artists worked on the sides of roads or sold one object maybe once or twice a year—some have never sold a thing. We have turned their lives around and seen people, like our bead artist, Wilbur, who went from side of the road sales to creating a business with several staff whom he employs: refugees to South Africa from Zimbabwe. He’s gone from homeless to owning property and a home, and to sending his children to school full time due to ROAM’s purchasing of his beaded animals. A good day’s work is continuing to call Wilbur and to order from him and his company—and then getting to visit him and share a meal with his family makes my days even better.
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