CASE STUDY Information Technology
Strengthening the market position of a global engineering services firm
About the client The client is a reputed engineering and research and development (R&D) services organization. The company’s services and products cater to industries such as manufacturing, semiconductors, healthcare, construction, and media and entertainment.
Total assets
Employees
21,400
D50,729 M
Revenue
$239.5 M
Service verticals
25+
Business challenge and objective In the aftermath of Covid-19, the client needed a communication framework that would help them position themselves as thought leaders in a disrupted market. With the pandemic imposing severe restrictions on most aspects of marketing and lead generation campaigns, communication channels presented one of the few promising opportunities for the client to reinstate their brand image and leadership position. To do this they needed to develop a repository of strategic communication assets across a wide range of formats, each catering to a unique set of requirements.
Netscribes solution As the long-standing strategic partner for the client, Netscribes stepped in to help the client chart a comprehensive roadmap to achieving these goals. Upon initiation of the project, Netscribes undertook an in-depth evaluation of the client’s content and marketing needs, mapping them back to existing on-page content repositories. The findings yielded by the analysis were used to strategize an approach to delivering the following types of communications:
Sales enablement and promotional content
Thought leadership content and design
Case studies
Point of view papers
Brochures
Infographics
Presentations
Insight articles
Flyers
Survey-based big-rock/ gated assets
SEO-driven blogs
Event and branding content Creative themes for events Microsites Impact campaigns
Videos Product videos Sales enablement videos