CASE STUDY Information Technology
Providing thought leadership content support for data analytics service leader About the client The client is a leading data solutions provider offering best-in-class services in data science and engineering (AI/ML).
Total assets
Employees
D153,423 Cr
2,11,000
Revenue
Service verticals
D41,518 Cr
20+
Business challenge and objective Focused on being recognized as a go-to expert in the field of data science and engineering, the client was keen to establish the credibility of its top leadership. Seeking to further its reputation as a leading data solution provider and build customer confidence, it needed to optimize its brand communication by pivoting its apex management to trusted domain experts.
Netscribes solution With these objectives in mind, the client turned to Netscribes to build a repository of strategic thought leadership content. Conducting a thorough initial benchmarking exercise, Netscribes evaluated the client’s existing assets against their editorial and marketing goals. A combination of primary and secondary research helped determine the changes needed in the content strategy to position the client as a thought leader. Drawing from the benchmarking data, Netscribes created a list of blogs, whitepapers, and infographics across the following focus areas:
Automation
Artificial Intelligence
Digital Transformation
Blockchain
Machine Learning
Robotic Process Automation
Cloud Technology