CASE STUDY Retail
Market assessment of contract management for a leading clothing brand
About the client One of the most renowned brand names in Indian retail, textile, and apparel industries, this company was founded in 1998. Stores in its portfolio include hypermarkets and supermarkets focusing on categories such as health and beauty, apparel, home décor, and home care.
Assets
Employees
Revenue
USD 934.56 Mn
11000+
USD 590 Mn
Objective To get an in-depth understanding of their competitive position, the company sought a view of the contract manufacturing process, partnership model, and supply chain and procurement processes. The stalwart approached Netscribes to perform a competitive intelligence study by including a few of their key competitors across categories in the apparel, lingerie, and men’s clothing segments.
Netscribes solution Our team of research experts conducted a primary research study combined with a desk research study involving 16 respondents employed at senior management and mid-management levels across the client’s competitors, contract manufacturers, and industry experts. Telephonic interviews (CATI) were conducted with representatives from our end.
Respondent criteria Mid-to-senior level executives in production, procurement/supply chain Industry experts in fashion retail, and board members of key retail apparel associations