CASE STUDY Automotive
A leading two-wheeler manufacturer dives into E2W and E3W market assessment
About the client Our client is ranked as the world’s fourth-largest two and three-wheeler manufacturer with an extensive product portfolio that has helped the brand find a global market.
Turnover
Vehicle sales
FY 2020
Units in 2021
$4B
39,68,002
Global reach
70+
Countries
Business Challenge Growth in the global E2W and E3W markets is accelerating. India offers the world’s largest untapped market in the E2W segment. In anticipation of the high customer and government interest in the sector, our client wanted to assess the E2W (moped and motorcycle) and E3W (electric cargo three-wheeler and electric passenger rickshaw) market scenario in India. The company came to us with the following exigency: Identifying addressable E2W and E3W market segments Relevant customer characteristics within each market segment Customer mapping into a possible business case and evaluation of its economics Crucial supply-side dynamics
Netscribes Solution To meet our client’s ask, Netscribes conducted a two-phased comprehensive study.
Phase One: Market Segmentation Step 1: Market segmentation and customer mapping Analyze learnings from benchmark countries Map India’s 2W and 3W customer universe Design market segmentation