Persona Madison 2026

We can work with you from design through completion. Or you can order our unrivaled cabinetry for any project, and we’ll deliver to your contractor.

Built For You

Personalized design, premium materials, and craftsmanship without compromise.

For more than 17 years, Matrix Basement Finishing has redefined what a basement can be — transforming underused space into refined, functional environments that elevate everyday living.

At Matrix, a finished basement is more than an upgrade — it’s an extension of how you live. From sophisticated entertainment lounges and custom bars to private fitness studios, guest suites, and inviting family gathering spaces, Matrix creates extra living space designed for clients, friends and family to enjoy for years to come.

Recognized as the largest basement finishing company in the country, Matrix never loses sight of what matters most — the people and communities we serve. Our local teams take the time to understand your home, your lifestyle, and how you want to live in your space, delivering a personalized experience backed by the strength of an industry leader.

With an experienced, award-winning team and a focus on elevated living, Matrix Basement Finishing makes your dream basement a reality — beautifully built, thoughtfully designed, and unmistakably yours.

Nick Richmond, Co-founder and CEO

of Basement Finishing

Team

Nei-Turner Media Group is comprised of a dynamic blend of collaborative project managers, editors, designers and seasoned sales professionals, publishing nearly two dozen magazines each year, including At The Lake, BRAVA, Chicago Style Weddings, Midwest Meetings, Persona and more. We also partner with businesses, organizations and trade associations throughout the Midwest to create high-quality custom publications.

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Persona: Influential Faces of the Greater Madison Area is a publication of Nei-Turner Media Group, Inc. Gary E. Nei, Chairman; William Turner, President; Barbara Krause, Publisher. No portion of this magazine may be reproduced without prior written permission by the publisher.

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09

Publisher’s Welcome

Welcome to the 2026 edition of Persona magazine, celebrating the most trusted businesses in the Madison area.

10

Influential Faces

Discover the accomplished individuals driving the success of the businesses that contribute to our city’s prosperity.

66

Directory

Your valuable reference guide with convenient ways to reach each featured business.

The honor of being named a “Face” in this magazine is reserved for one company per business category, and each company within these pages is here by invitation. Each business story, often referred to as sponsored content, is paid for by that advertiser. Our list was carefully curated to ensure that the companies represented produce the highest quality, most professional work in their industry.

We hope you enjoy our 2026 edition, and encourage you to connect with each “face” featured, supporting their local initiatives that enrich and strengthen our community.

Barbara Krause Publisher/CEO

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PHOTOGRAPHY Steph Shanks

Steph Shanks Photography

Steph Shanks has dedicated her career as a portrait photographer to helping women rediscover their confidence, embrace their unique beauty and step into their power. Her work is not just about taking photos, it’s about creating experiences that allow women to see themselves in a new light.

Shanks’ ability to connect deeply with her clients makes every session feel like an intimate act of self-discovery. In addition to her work behind the camera, Shanks is the creator and host of “Unwritten with Steph,” a podcast dedicated to exploring what it means to live authentically and create a life beyond society’s expectations.

Shanks also holds transformative retreats designed to help women slow down, reflect and reconnect with themselves. Her retreats offer a space where women can realign with their purpose and rediscover what truly matters.

Whether through a portrait session, a podcast episode or a retreat experience, Shanks creates environments where women feel truly seen, heard and celebrated.

RESIDENTIAL REMODELER

Aaron Monroe

Architectural Building Arts

Architectural Building Arts (ABA) has been elevating the craft of residential remodeling for over 30 years, driven by the belief that every project should be personal, intentional and inspiring.

To owner Aaron Monroe, remodeling is a way to connect with people and place. As a Madison native, he sees each project as preserving architectural character, enriching daily living and contributing to our thriving community.

Behind every project is a team that remains engaged from start to finish, bringing care and expertise to each step. ABA’s talented

designers, project managers and craftspeople collaborate closely with clients to ensure every detail of their vision becomes reality, creating a distinctive, functional and timeless space that enriches daily life. Their collaborative approach emphasizes open communication, ensuring clients feel supported and confident throughout the process. Every project is treated as a partnership, where ideas and creativity come together to build something truly exceptional.

ABA transforms the way you live by creating spaces that elevate your lifestyle, inspire joy, and embody timeless beauty; homes designed to remain meaningful for generations to come.

EDUCATION Kaleem Caire

One City Schools

Kaleem Caire knows what it means to overcome. Growing up on the south side of Madison without either of his parents, he barely graduated high school and saw his friends slip through the cracks.

After serving in the U.S. Navy and transferring back home to UW-Madison, his journey fighting for equitable education began when he served as the Minority Student Achievement Consultant for the WI Department of Public Instruction. This had him asking: “How do we create schools where every child, regardless of race or zip code, can discover their gifts and reach their full potential?” One City Schools was his answer.

Serving children aged three months through eighth grade, they provide longer school days, year-round calendars, two teachers per classroom and a two-generation approach to strengthen families. Kaleem also works to prepare educators to teach all children, helps parents to be engaged in their child’s learning and helps chart new improvements for the American education system.

ORTHOPEDICS

Stoughton Health OrthoTeam Clinic

OrthoTeam Clinic delivers expert orthopedic and podiatric care designed to help patients move better and live without pain. Offering a wide range of advanced services, the clinic focuses on personalized treatment plans that address each patient’s unique needs. From innovative surgical options to specialized therapies, OrthoTeam Clinic is dedicated to restoring mobility and improving quality of life.

Specialties include joint replacement for the knee, hip and shoulder; ACL reconstruction; minimally invasive arthroscopic procedures; muscle-sparing joint replacement; and robotic-assisted surgery.

The clinic also delivers expert care in sports medicine, fracture management and the treatment of foot and ankle conditions.

With convenient locations in Madison and Stoughton, OrthoTeam Clinic makes expert care accessible to the communities it serves. OrthoTeam Clinic accepts over 160 insurance plans, including Dean Health Plan and Quartz.

NATURAL SKINCARE

Qēt® LLC/Qēt® Botanicals

Just like our bodies thrive on the healthy food we eat, our skin also flourishes on what we feed it. Lisa Brill, founder of Qēt Botanicals, believes in working with proven, plant-based ingredients to create the company's 100% natural, premium personal care products. Having suffered from sensitive skin, adult acne, rosacea, and thyroid and negative changes in her own health, Brill knew something had to be done.

Since 2013, Qēt (“keet”) Botanicals has been hand-making formulas with love and care, and Brill is passionate about educating consumers on the benefits of using safe care products. The company is based on these principles and was born out of the need for fresh and effective premium care — without the use of

toxins, synthetics, or harmful chemicals or preservatives — for our face, body and hair.

With over 35 national clean beauty awards, Qēt Botanicals is not a cover-up — it's a remedy that came into existence because of a true personal need. Products are designed to heal and reveal healthy skin, not to hide or camouflage it. The company is proud of thousands of satisfied customers and to be part of the Environmental Working Group Verified program.

HEIRLOOM-QUALITY FURNITURE

Aaron and Austin Ayers

Ayers Furniture

“W e’re not high pressure; we’re not low pressure; we’re no pressure.” Third-generation owners, brothers Aaron and Austin Ayers, heard this motto for years growing up in the furniture business. It’s a motto that carries weight with the brothers who take great pride in continuing a family furniture tradition that began in 1940.

With two great locations in the historic downtowns of Portage and Ridgeway, customers can find an unbeatable selection of

heirloom-quality furniture. Ayers Furniture family stores specialize in customized home furnishings where customers can collaborate with the pressure-free sales staffs to perfectly design their forever furniture. They offer something for every room in your home with endless customization options.

And, in keeping up with timeless traditions, the Ayers brothers are also committed to providing a free, in-home delivery service — a service that's always valued.

EXECUTIVE HOME BUILDING

Willy & Bailey Keuler

Keuler Fine Homes

Building a custom home isn’t just about square footage or finishes. It’s about creating something lasting, personal and deeply considered. That’s exactly what Keuler Fine Homes has been delivering since 1993.

Founded by the master carpenter, Willy Keuler, the family-owned firm has grown into a quiet powerhouse in the greater Madison area. They are trusted for their ability to deliver architecturally distinctive homes with uncompromising attention to detail.

Today, Willy works alongside his son, Bailey, whose thoughtful approach and refined eye have helped shape some of the region’s most memorable residences. Together, they lead each project with a rare combination of experience, creativity and precision.

Keuler Fine Homes offers a fully integrated design-build process for clients seeking a seamless experience. They also collaborate with some of the most celebrated architects in the country.

Whether executing a world-class design or developing one in-house, the focus remains the same: to create homes that are purposeful, personal and beautifully built.

Supported by a tightknit team of highly skilled tradespeople, Keuler homes are known for their quiet elegance, lasting quality and the unmistakable sense that every detail was done the right way.

DENTISTRY

First Choice Dental

For 30 years, First Choice Dental has been dedicated to bringing outstanding, comprehensive care to the heart of Dane County. Founded by local dentists who joined their practices with a shared vision of exceptional, patient-centered care, today, First Choice Dental currently operates 14 neighborhood clinics across Dane County. The company offers a full range of services, from preventative care and restorative treatment, to cosmetic dentistry and sedation dentistry. Patients of all ages can find specialized care here, whether for orthodontics, wisdom teeth removal, root canals, implants or cosmetic dentistry. The team also treats complex conditions like TMJ disorders, sleep apnea and even provides Botox treatment.

What sets First Choice Dental apart is its investment in state-of-the-

art technology and its attention to each patient’s specific treatment needs. The team is dedicated to making your visit as comfortable as possible, from noise-cancelling headphones and sunglasses to painless numbing and sedation. They also ensure that appointments are on-time so you aren’t stuck in the waiting room. No matter what treatment you need, First Choice Dental delivers a dental experience that will leave you smiling.

Pictured from left to right: Dr. Rob Lee (Madison Downtown & Waunakee), Dr. Rob Bradley (Madison West), Dr. Charmi Patel (Sun Prairie), Dr. Syed Hassan (Middleton), Dr. Ellen Kirschling (Verona), Dr. Luke Ellickson (Cottage Grove), Dr. Kelsi Herfel (Mount Horeb), Dr. Andrew Budi (Sun Prairie North), Dr. Hannah Yancho (Waunakee), Dr. Kyle Taylor (Middleton, Sun Prairie & Waunakee), and Dr. Penelope Wei (Stoughton).

PHYSICAL THERAPY

Integrated Physical Therapy

Integrated Physical Therapy began over 20 years ago with one location and has now grown into three locations serving the Madison area. At IPT their purpose is to help people, and find that doing so in such a vibrant community is a privilege. That commitment extends into the Madison community, with therapists coaching youth sports and being involved in the Down Syndrome Association of Wisconsin.

IPT is a private physical therapy practice known for skilled manual therapists and individualized approach to care. Specializing in orthopedics, spine therapy, scoliosis and sports medicine, the team goes beyond symptom relief to identify and treat the root causes

of pain and injury. By building a strong foundation for long term recovery, patients experience improved stability, mobility, reduced pain and lasting results.

With a commitment to personalized care and measurable outcomes, IPT has become a trusted resource for patients. They see their patients as more than just appointments; they are family.

Back row, pictured from left to right: Staci Burkard, Andrea Mysliwiec, Kate Langfeldt. Front row, pictured from left to right: Matt Kuik, Brittany Pollentier, Michael Griggs.

PIANO BAR ENTERTAINMENT

Julie Stoleson

Ivory Room Piano Bar

Step into the Ivory Room Piano Bar — a world where melodies meet magic, and the ultimate destination for unforgettable nights filled with laughter, music and dueling pianos!

Owned and operated by Julie Stoleson, this vibrant venue promises an electrifying atmosphere. The skilled pianists go head to head, taking requests and turning your favorite songs into lifetime memories. Whatever your mood, the piano players will have you singing and dancing in your seats!

Stoleson, and her passion for entertainment, design and hospitality, has created a space where memories are made. Her dedication to providing a fun, entertaining experience has transformed the Ivory Room into more than just a bar. It’s a lively, engaging space where guests can let loose, sing their hearts out and create lasting memories.

Head to the Ivory Room for an evening filled with laughter, music and incredible talent.

COMMUNITY CARE

Associated Physicians

When it comes to reproductive health, the OB-GYN physicians at Associated Physicians in Madison are known for delivering expert, compassionate care through every stage of life.

As part of one of Madison’s only physician-owned clinics, they offer a uniquely personal experience, building long-term relationships in a warm, collaborative setting. From routine exams and pregnancy care to complex gynecological concerns, the team takes time to listen, educate and partner with each patient.

What truly sets them apart is their commitment to personalized, evidence-based care. From adolescence to post-menopause, their approach blends clinical expertise with genuine empathy, creating a patient experience rooted in respect and trust. Services include minimally invasive procedures, reproductive counseling, preventive screenings and everything in between.

KITCHEN REMODELING Dream Team

Dream House Dream Kitchens

Dream House Dream Kitchens provides high-end kitchen remodeling, bathroom remodeling and whole house remodeling in the Greater Madison and Milwaukee areas.

Their experienced in-house designers guide homeowners through the entire process, working with top-of-the-line materials and exclusive brands to create spaces that enhance your everyday living. You benefit from the expertise of their professional team working to ensure every detail is exactly as you imagine. You’ll appreciate realistic renderings, responsive managers, attentive scheduling and

experienced builders, a thoroughly professional process that results in your dream home.

Selections include the exclusive DHDK cabinetry line and the Dream Closets division for closet, pantry, laundry and garage storage. Visit either of the Verona Road or University Avenue showrooms in Madison, or the Hillside Drive showroom in Delafield.

HOME DECOR Leah Hernandez

The Cozy Home

The Cozy Home is a women-owned resale furniture and home staging business with locations in Monona, Middleton and Cambridge. We offer quality, gently-used furniture and home decor at a reasonable price, curating both standard and one-ofa-kind items. Though we take many everyday items, the team also sources unique, hard-to-find pieces as diverse and interesting as the community of Madison itself.

Our Home Staging department takes pride in ‘painting a picture’ in vacant homes to improve their sales potential. We genuinely love what we do, and help people in all stages of life, whether it’s a young adult furnishing their first apartment, a family looking to make their house shine to sell or a senior looking to downsize.

We are committed to being involved in the communities we service, not just existing but participating. Our staff takes pride in their work and welcomes customers of all kinds with kindness and laughter.

PET GROOMING Lis Johnston

Serenity Pet Spa

Lis Johnston is a powerhouse in the grooming industry — an internationally awarded stylist, educator and the visionary behind three highly respected Serenity Pet Spa locations in Madison. Known for pairing top-tier grooming skills with deep compassion for dogs, she is redefining the pet care experience.

A celebrated member of GroomTeam USA®, Lis has represented the United States in international competition and continues to shape the future of the industry through education and mentorship. Her expertise is widely recognized and her work is featured throughout grooming media and professional platforms.

At Serenity Pet Spa, pets’ physical and emotional well-being are prioritized through advanced coat care, premium skin-safe products and thoughtful behavioral handling. Their kennel-free environment and personalized approach ensure that every dog feels safe, understood and beautifully groomed — from puppies to seniors and every unique coat type in between.

Serenity Pet Spa delivers more than a haircut — it delivers confidence, comfort and care you can trust.

TAX PREPARATION SERVICES

Motiff & Fayram, Ltd.

Motiff & Fayram, Ltd. has guided Wisconsin families and small businesses for over 50 years. Founded in 1972 as a small accounting office, it has grown into a trusted, family-run firm rooted in the Madison area, where relationships matter.

“Our mission is simple,” says Ben Motiff, CFP®, Investment Advisor: “Where do you want to go? We’ll get there, together.” From tax preparation and payroll to estate & gift planning, the team delivers personal attention backed by expertise. Their professionals include EAs, CPAs and CFP®s who combine technical skill with genuine care.

At Motiff & Fayram, money is more than numbers — it’s a tool for security, freedom and opportunities aligned with your values. Helping clients define the purpose behind their money drives every conversation.

Beyond financial services, the firm supports community events, youth sports and local businesses, continuing a tradition of integrity and family values in Dane County.

BANKING Park Bank

Since 1966, Park Bank has been a dedicated, mission-driven partner to individuals, businesses, and nonprofits in Madison and Dane County, committed to making a positive impact. With its first branch on Park Street and established locations in Cross Plains, Fitchburg, Middleton, Sun Prairie, and Verona, Park Bank has stayed true to its roots while helping its clients — and the community — reach their “next” goals and milestones.

What sets Park Bank apart is its commitment to the idea that “next” looks different for everyone. Whether it’s helping a young family buy their first home, supporting a local nonprofit in expanding its impact, or guiding a small business through growth, Park Bank understands that success is never one-size-fits-all. Its services — ranging from personal, business, and nonprofit banking to private banking and wealth management — are designed to meet the diverse needs of its clients, helping them move forward.

At the heart of Park Bank’s mission is a commitment to building a stronger community. The bank actively partners with local nonprofits, providing financial support and paid volunteer time for associates to give back. This commitment to service reflects Park Bank's values, rooted in the idea that success is shared and best achieved, together.

Recognized with a 5-Star Bauer Financial rating — one of the top honors for community-based financial institutions — Park Bank combines community-focused care with financial strength. It’s a bank that’s as invested in the success of its clients as it is in the success of Dane County.

From Madison to Sun Prairie and beyond, Park Bank is proving that what’s “next” isn’t just a destination, it’s a journey — and one they’re proud to take alongside the community they serve.

BALLET Ja’ Malik

Madison Ballet

Ja’ Malik is the Artistic Director of Madison Ballet, a choreographer and visionary leader whose work bridges the traditions of classical ballet with bold contemporary expression. A former professional dancer with a 25-year performance career, he has danced with companies including North Carolina Dance Theater, Ballet Hispanico & BalletX, bringing a rich range of classical and modern influences to his artistic voice.

Trained at the Joffrey Ballet School and holding a BFA from The New School, Ja’ Malik has created original works for companies across the country. His choreography is known for its athleticism, emotional clarity and commitment to elevating diverse voices on stage. Since assuming the role of Artistic Director in 2022, he has been reimagining what ballet can be for Madison and beyond, expanding access, deepening community connection and championing new narratives. He is also the founder of Ballet Boy Productions, a nonprofit dedicated to creating pathways for young men of color in dance.

LITERACY Madison Reading Project

Celebrating its 11th year in 2026, the Madison Reading Project (MRP) champions literacy as a fundamental human right. Guided by the motto “everyone deserves to see themselves as a reader,” MRP provides high-quality books and resources to children ages zero to 18, caregivers and educators.

What distinguishes MRP is its trailblazing personalization. Unlike national programs, MRP lets children select their own books. Staff meticulously curate selections based on primary languages, cultural celebrations and personal interests, ensuring every child feels valued.

MRP operates five core programs informed by community needs, partnering with over 200 organizations annually. Their outreach includes two Big Red Reading Buses, one being ADA-accessible so that book joy and discovery are possible at any location across the county. Whether through volunteering, donating or joining a committee, local supporters are invited to help MRP inspire thousands of young readers. Visit their website to get involved.

NATURAL HEALTH STORE

Dr. Whitney Cronin, ND

The Sage Apothecary

Dr. Whitney is a licensed naturopathic doctor and owner of Holistic Home, Health and Wellness, her private naturopathic practice; as well as the owner and mind behind the innovative natural health boutique, The Sage Apothecary, which seamlessly blends with her practice in the same location. Deeply connected to nature from her years growing up in Wisconsin’s Northwoods, she was drawn to helping others in natural ways. After working for a chiropractor during college she discovered that there are more options than just pharmaceuticals when it comes to your health and wellness.

Through Holistic Home Health and Wellness, she provides individualized naturopathic care rooted in nutrition through the Carroll Method of Food Intolerance, homeopathic detoxification programs, as well as whole body and environmental approaches to health and healing. At The Sage Apothecary, she offers professionalgrade supplements and a thoughtfully selected range of clean home, baby and personal care products. Every item is chosen with her strict standards, prioritizing safety, ingredient transparency and effectiveness so families can trust what they bring into their homes.

The Madison community is the perfect fit for Dr. Whitney, as they have long embraced natural health providers, which creates an environment where these approaches are not only accepted, but truly supported.

PILATES Cassidy Winkler

Revel Method Pilates

Revel Method Pilates is not about quick fixes or extremes. It is built on thoughtful progression, quality movement and an experience clients trust and return to. Founded by Cassidy Winkler, Revel was created in response to fitness methods that felt either overly punishing or overly simplified, leaving little room for adaptability or longevity.

All classes are designed to meet clients where they are, with a thoughtfully curated variety of class types that support strength, endurance and mobility. Revel’s method allows clients at any level to get exactly what their body needs while supporting long term movement and consistency.

With locations in Madison and Lake Geneva, where it was named Best Pilates Studio in Walworth County, Revel Method Pilates is deeply rooted in the community. Designed to be more than a workout studio, Revel is a place people return to for guidance, support and connection.

MENTAL HEALTH SERVICES

The Psychology Clinic, Inc.

At The Psychology Clinic, Inc. our mission is to provide outstanding holistic, effective and rewarding mental health service to individuals, couples and families that is both culturally competent and trauma informed. We offer a highly skilled staff of professionals who provide personalized psychotherapy plans for all clients based on focus of treatment. We work with all ages and offer a community based model which allows us to see patients outside of the office.

We are passionate about our clients and our Madison, Sauk Prairie and Baraboo communities. Most of our staff have been heavily

involved in community based services, including Crisis Intervention, UW-Madison, City of Madison and surrounding communities. We are also major providers for the Comprehensive Community Services Program.

Helping people is our goal. We might not know you yet, but we would love to meet you, and for you to know us.

AESTHETICS Harmony Medical Aesthetics

Harmony Medical Aesthetics is laser-focused on providing personalized care to help patients reach their wellness and aesthetics goals with weight management, perimenopausal and menopausal hormonal care, facials, hydra-facials, chemical peels, microneedling, Botox, fillers, carbon dioxide laser skin resurfacing and massage.

Dr. Harmony Ryan, dually board certified in obesity and family medicine, and physician assistant Natalia Chapman provide medical consultations, while the knowledgeable aesthetics team creates a personalized plan to help each patient look their best.

Conveniently located in downtown Verona, the med spa is a welcoming environment that encourages wellness, positivity and self-care.

Every member of the Harmony team aims to meet patients where they are and help them on their self-care journey to feel their best.

Opened in 2021, Harmony Medical Aesthetics is continuously growing and adding services. Check it out on Facebook and Instagram to stay up to date with its new offerings.

SENIOR LIVING Renaissance Senior Living of Hilldale

Renaissance Senior Living of Hilldale is a 75,000-square-foot premier community that provides exceptional care for older adults with independent and assisted living needs, in addition to specialized memory care services, and features 92 well-appointed apartments.

They pride themselves on making their residents feel at home with a friendly, caring and warm atmosphere with experienced caregivers and nurses on site; as well as an engaging, intellectual and lively social calendar coupled with exceptional services.

The entire staff serve their residents and their families with the deepest honor, respect and dedication. Renaissance residents live

each day full of purpose, experiencing meaningful connections and embracing their personal stories with others. They truly live the “Life, Love, Legacy” lifestyle at Renaissance.

Amenities include home-cooked restaurant-style meals, 10th floor Madison View Room and Badger and Packer media rooms, all with picturesque views of the city, underground parking and adjacent to beautiful Rennebohm Park.

Pictured from left to right: Jamison Toepel (Resident Services Director), Kadijah Diallo (Clinical Director), Sira Nsibirwa (Campus Executive Director).

PLUMBING, HEATING & COOLING Dave Jones LLC

When your home or business needs reliable HVAC or plumbing service, Dave Jones is the name you can count on. From furnace tune-ups and AC installations to water heater replacements and plumbing inspections, they offer comprehensive solutions designed to keep your systems running efficiently all year long. With flexible scheduling and 24/7 emergency support, they're here when you need them most.

Dave Jones’ service department is staffed by highly trained professionals who take pride in their work and genuinely care about customer satisfaction. Whether it’s routine maintenance or an urgent repair, their technicians bring expertise, dependability and a commitment to excellence to every job.

They believe in transparency and trust. That’s why their pricing is always clear and upfront — no hidden fees, no surprises. You’ll know exactly what you’re paying for and why. It’s part of their promise to deliver not just great service, but peace of mind.

At Dave Jones, the company culture is built on seven core values: Customer Focused, Excellence, Family, Forward Thinking, Giving Back, Work Hard, Play Hard. These values guide their decisions, inspire their team and reflect their commitment to building lasting relationships with customers and the community.

Founded in Mount Horeb in 1977, Dave Jones remains a proud, family-owned business serving the Madison area. Their deep local roots and decades of experience have shaped a company that values integrity, innovation and community connection. Dave Jones isn’t just your service provider — they’re your neighbors.

MEMORY CARE NuCare Senior Living

F or over 40 years Nucare Senior Living has been committed to enriching the lives of seniors. We are redefining what it means to age with dignity, purpose and connection. Our communities offer vibrant environments, personalized care and modern amenities where residents truly thrive.

A cornerstone of our approach is our specialized Memory Care program, designed to support individuals living with Alzheimer’s and other forms of dementia. Through structured routines, secure environments and compassionate, trained staff, we promote comfort, familiarity and cognitive engagement.

Residents benefit from tailored activities that stimulate memory and encourage social interaction, all within a safe and nurturing setting.

At Nucare, we go beyond basic support — we foster independence, honor individuality and treat every resident like family. We’re not just changing senior living, we’re elevating it with heart, innovation and purpose.

ROOFING & SIDING

Exterior Renovations, LLC

Exterior Renovations is a full-service commercial and residential exterior remodeling company, serving the Madison area since 2009. This group of professionals thrives on providing memorable customer experiences during the remodeling process of roofing, siding, windows, doors and decks.

The team at Exterior Renovations is committed to making their customers’ dreams a reality. From initial consultation to final walkthrough, their staff will be there to guide you through each step of your project. As a family-owned company, providing customers with hassle-free, no-gimmicks experiences has always been a top priority.

Exterior Renovations is a leader in installing new, innovative products. They are certified installers of CertainTeed Roofing products, LP SmartSide and Anderson Windows. Exterior Renovations holds the status as an Elite Preferred installer and is one of the largest installers of James Hardie Siding in Wisconsin. The company gives back to the community by supporting local teams, charities and events. When choosing Exterior Renovations, you are guaranteed to receive the highest quality of service.

HEALTH CLUB Princeton Club

Princeton Club: A Madison Legacy, Built for a Better Tomorrow

Every great city has defining stories — those built on vision, excellence, and community. In Madison, few shine brighter than Princeton Club.

Founded in 1987 by Dave Gerry as a single club on the city’s East Side, Princeton Club has grown into a nationally recognized fitness organization with 11 locations — eight in Madison, one in Milwaukee, and two in northern Illinois. From the beginning, Dave’s commitment to excellence in facilities, service, and member experience set the standard.

Today, that vision continues under the leadership of Andy Haugen, President and CEO since 2016. A Madison native, Andy has led Princeton Club through strategic expansion and reinvestment, ensuring it remains at the forefront of the industry. The club’s mission — “For a Better Tomorrow” — reflects its dedication not only to members’ health but also to its staff and the broader community.

Princeton Club provides world-class amenities, including 24/7 access, swimming pools, hot tubs, group fitness classes, performance studios, saunas, basketball and racquetball courts, strength training and nationally certified personal trainers. But beyond the equipment, it’s a place where goals are met, friendships are built and lives are transformed.

The club’s impact extends well beyond its walls. Through the #ForABetterTomorrow initiative, Princeton Club supports organizations such as University of WisconsinMadison Carbone Cancer Center, American Heart Association and Second Harvest Foodbank of Southern Wisconsin — continuing its long tradition of community giving and support.

With a passionate team, decades of leadership and a commitment to its community, Princeton Club isn’t just Madison’s premier health club, it’s a legacy still growing one “better tomorrow” at a time.

Pictured from left to right, Andy Haugen, Dave Gerry.

PRIMARY BATHROOM

SUITE DESIGN & REMODELING

Deb Corning

DC Interiors & Renovations

Deb Corning, founder of DC Interiors and Renovations, is redefining the art of remodeling with her award-winning design expertise and decades of hands-on experience. For 25 years, she has helped hundreds of homeowners and business owners transform their spaces into personalized, functional works of art.

In 2007, Corning earned her Certified Remodeler designation through the National Association of the Remodeling Industry (NARI) and rebranded her company. In 2020, she expanded her business by opening Decor, a home accessories and gift store in Fitchburg.

Corning’s work has been featured in numerous publications, and she’s used her unique blend of design intuition and technical skill in residential remodels across Wisconsin, Illinois, Ohio, Alabama and Delaware, as well as several commercial spaces.

Corning’s passion for design is fueled by travel, architecture and cultural exploration. She regularly volunteers her time and expertise to charitable causes and currently serves on the American Heart Association’s Go Red for Women Executive Leadership Committee.

WINDOW COVERINGS Natasha Jones

Diane’s Draperies

Since 1979 this second generation woman owned business has been a staple in the Madison community. Just like the diverse community they are part of, Diane’s Draperies sees each home, and each window, as a fingerprint: no two are alike.

To some, picking a window covering may seem simple, but to owner Natasha Jones and the team, it is an art. Factors such as climate, landscaping, window direction and location, as well as personal traditions, interests and styles can all determine what ends up on the windows of each unique home. Listening closely to clients’ stories, the team will help complete every project with a focus on detail, function and design.

Diane’s Draperies has a multitude of offerings, including in-home consultations, custom drapes and shades, top treatments, cushions, bedding and pillows, alterations, repairs and more. Giving back to their community, they offer assistance in protective window treatments for schools, as well as sponsor various community activities.

REAL ESTATE Mary Whitcomb and Maddie WhitcombRichgels

The Whitcomb Group

Mary Whitcomb and Maddie Richgels are a topproducing mother/daughter real estate duo with over 25+ years of combined experience and $380+ million in career sales. Mary and Maddie are highly dedicated to their clients and their continued success centers around an attention to detail and solid intuition for pricing and preparing homes for the market.

As a Madison native, Mary grew up on the north side. She and her husband met while attending the UWMadison and working as wait staff at the Edgewater Hotel. 44 years later they’re the parents of three, the grandparents of eight and reside in the town of Middleton. Before real estate, Mary owned a fabric store, was an educator and authored a one-hit-wonder children’s book, Odd Velvet.

Maddie also grew up in Madison. She received her Bachelors of Science degree in Nursing from Edgewood College and spent six years working as a pediatric oncology nurse at Children’s Hospital of Wisconsin. Maddie decided to make a career change after welcoming the first of her three daughters, and joined Mary in 2016.

This year Mary and Maddie will hit $400 million in career sales. They enjoy a prolific referral business from past clients, which they are extremely grateful for. With Mary’s years of experience and Maddie’s sharp eye for staging and preparing homes for the market, along with their easy-going natures, they make the perfect pair.

If you’re curious what your home might be worth or you’re contemplating a move at some point in the future, give them a call. Beyond buying and selling, they are also a great resource for contractors, home improvement advice and up-to-date information on local home sales. You can reach Maddie and Mary via email at thewhitcombgroup.madison@gmail.com or by phone.

CATERING Heritage Catering

At Heritage Catering you’ll find more than food. With tailored menus, local and seasonal ingredients and on-site cooking, we will elevate your event.

Sourcing the freshest local ingredients, we’re rooted in a farm-to-table ethos to create foods celebrating the seasons. Starting with a one-onone meeting, our sales team builds relationships with every client to design a menu blending their preferences with our culinary expertise.

We specialize in on-site cooking to provide a fresh, high-quality food experience. Using our mobile cooking trailer and portable equipment, we are capable of working at any venue, ranging from event spaces to private residences to the middle of fields.

Our full-service catering features buffet, stations, plated or familystyle options, a Heritage Tavern-inspired beverage menu and trained events staff. We also offer drop-off, pick-up, holiday to-go and vending services.

We are honored to serve the Madison community for the past 15 years, including as the premier caterer for Wisconsin Chamber Orchestras’ Concerts on the Square.

JEWELRY Goodman’s Jewelers

Goodman’s Jewelers has been a cornerstone of the Madison community for over 91 years, earning a reputation as the city’s longest-standing and most trusted jeweler.

Family-owned and operated, the store on State Street is known for its commitment to honesty, integrity and philanthropy, values instilled by founders Bob and Irwin Goodman. Current owner John Hayes carries on their legacy of giving with contributions to local organizations such as the Goodman Community Center, Boys & Girls Club of Dane County and the American Family Children’s Hospital.

With a highly experienced, non-commissioned team, Goodman’s offers expert guidance for your custom design creation and a stunning array of hand-selected natural and lab grown diamonds,

colored gemstone jewelry, engagement rings, and gold and silver fashion. Their on-site Goldsmiths are known for their award-winning designs, repair work and restorations.

Recognized as one of the top five jewelers in the U.S. and a multiyear Best of Madison winner, Goodman’s remains dedicated to quality, craftsmanship and building meaningful relationships with every client.

Pictured from left to right: Maya Canavan (Client Service Specialist), Kristin Keough (Jewelry Specialist), Jennifer Sullivan (Graduate Gemologist), John Hayes (CEO), Jeremy Hayes (Goldsmith), Jake Bauer (Goldsmith), Teresa Noyce (Jewelry Specialist), Kyle Ray (Client Service Specialist).

DOG TRAINING

Dog’s Best Friend

Dog’s Best Friend Training has been helping Madison area dogs and their humans live happier lives since 1988. Founded by world-renowned animal behaviorist Patricia McConnell, the team’s mission has always been simple: build stronger bonds by making good behavior easier for everyone.

In 1995, Aimee Jarosz joined the pack and later took the lead in 2007. Under her guidance, Dog’s Best Friend has grown into a hub of canine expertise, powered by a dream team of certified trainers who include Behavior Consultant Chelse Wagner and senior trainers Julie Vanderloop and Shannon Skolaski.

For over 40 years, Dog’s Best Friend Training has combined expertise, compassion and proven, evidence-based, positive reinforcement methods to help Madison dogs and their people thrive. Whether you’re working through challenging behaviors, polishing up manners or simply giving your pup the tools to be an amazing companion, their team is here to help. From fun group classes to one-on-one coaching, in-home sessions or virtual support, Dog’s Best Friend Training offers flexible, practical and personalized options designed to fit every family’s unique lifestyle, goals and learning needs with lasting, rewarding results.

DOG DAYCARE

Happy Dogz Daycare

Happy Dogz has been wagging tails and winning hearts in Madison for more than 25 years! With two convenient locations in Fitchburg and Middleton, this locally owned, award-winning daycare has become a go-to spot for pet parents who want their pups to have safe, happy, tail-wagging adventures.

As one of Madison’s first dog daycares, Happy Dogz is led by canine behavior and training pros. Dogs get the right mix of play, attention and TLC. Owners Sarah Sirios and Aimee Jarosz were both mentored by renowned animal behaviorist Dr. Patricia McConnell and bring that expertise into their commitment to positive reinforcement-based care.

With over 5,000 square feet of indoor and outdoor play space, there’s room for every pup’s personality to shine. Pups spend their days romping with friends in supervised playgroups, splashing around in wading pools, lounging in the sunshine and soaking up plenty of ear scratches and belly rubs. At the end of the day, your dog will come home tired, happy and ready to snuggle up after a day of pure doggy joy, backed by trusted expertise, award-winning service and a caring team dedicated to safety, reliability and creating lasting peace of mind.

FRAMING Monroe Street Framing

Since 1983, Monroe Street Framing has been Madison’s source for exceptional custom picture framing, and always locally owned and operated. Michelle Waldeck, who has owned the shop since 2007, began her career in framing more than 30 years ago.

Located in a historic Prairie-style building in the beautiful Monroe Street neighborhood, the company is known for providing uncompromising quality and superior customer service. Its talented designers and framers are experts in creative thinking, offering “outside the box” solutions as well as one-of-a-kind designs to help enhance the art being framed.

Beyond traditional paintings, photography and posters, Monroe

Street Framing can also create custom frames for just about anything, from family heirlooms to clothing and sports jerseys, medals, stamps, musical instruments and collections of all kinds.

Monroe Street Framing also offers commercial framing and has worked with various Dane County businesses such as the Chazen Museum, EPIC, Duluth Trading Company, J.H. Findorff & Son, JP Cullen, the Wisconsin Historical Society and the University of Wisconsin-Madison.

ESTATE & ELDER LAW

Stephanie Thompson

Krueger Hernandez & Thompson S.C.

Attorney Stephanie Thompson isn’t just a lawyer — she’s your advocate, committed to providing peace of mind through every stage of life. At Krueger, Hernandez & Thompson (KHT), the firm specializes in estate planning, long-term care planning, probate and trust administration.

KHT handles it all, with heart and precision. For nearly 30 years, KHT has proudly served Dane County and its surrounding communities, offering personalized legal services that foster lasting relationships. Many clients return across generations, a testament to the firm’s integrity and care.

Stephanie Thompson takes pride in being a real lawyer for real people: approachable, compassionate and deeply invested in the well-being of those she serves. But the firm’s mission goes far beyond legal representation. The team actively supports education through its annual high school scholarship program and champions the fight against Alzheimer’s disease. Thompson and her colleagues don’t just serve their communities; they partner with them.

No matter your stage in life, having a legacy plan in place offers peace of mind and protection. It’s not what we do; it is truly who we are.

HAIR REJUVENATION

Lasting SkinSolutions

Lasting SkinSolutions (LSS) specializes in the revolutionary Trans Epidermal Delivery (TED) System — a breakthrough technology that stimulates natural hair growth without pain, surgery or downtime. This technology utilizes acoustic soundwaves to deliver targeted growth factors that promote hair follicle regrowth.

Hair loss affects 50 million men and 30 million women in the U.S., often beginning well before age 40. The team at Lasting SkinSolutions understands that restoring hair is about more than appearances — it’s about health, wellness and lasting results.

The LSS team takes a comprehensive, root-cause approach,

investigating underlying factors such as hormonal imbalances, nutritional deficiencies and stress. By addressing these contributors alongside TED treatments, they create personalized plans designed for long-term hair health.

As Madison’s exclusive providers of TED, Lasting SkinSolutions combines advanced technology with holistic care, delivering innovative, effective and trusted solutions, elevating the science and artistry of hair restoration.

Pictured from left to right: Natalie Epstein, Kim Schuchardt, Megan Collies.

HORMONAL HEALTH

Kim Schuchardt, PA

Lasting SkinSolutions

Hormonal health is the cornerstone of vitality, energy and overall wellness. Lasting SkinSolutions (LSS) specializes in comprehensive hormone replacement therapy (HRT) tailored to each stage of life. They use slow-release pellets, which provide steady hormone release and maintain even levels without the peaks and valleys of frequent injections.

For women, HRT therapy can manage symptoms like fatigue, mood changes, sleep disturbances and decreased libido.

For men, HRT focuses on low testosterone, an issue that affects

approximately 13 million men in the U.S. and can lead to reduced energy, muscle mass and bone density. Low testosterone also affects sexual health and can contribute to erectile dysfunction, decreased libido and reduced confidence.

Using a personalized, root-cause approach, LSS evaluates underlying contributors like stress, nutrition, sleep and metabolic health. By combining bioidentical hormone therapy with targeted lifestyle and wellness interventions, the LSS team helps patients achieve long-term, holistic results.

LASER LIPOSUCTION

Lasting SkinSolutions

Lasting SkinSolutions (LSS) offers exclusive body contouring treatments with BeautiFill and BeautiFirm.

BeautiFill is a cutting-edge laser liposuction procedure that removes stubborn fat while allowing for natural fat transfer to the face, hands or breasts. This dual benefit not only eliminates unwanted fat but also restores youthful volume where it’s needed most, delivering results that are both transformative and natural.

Even with modern weight management strategies and GLP-1 therapies, many patients continue to struggle with loose skin and resistant fat pockets. That’s where BeautiFirm comes in. Designed

primarily for the neck and other smaller areas, BeautiFirm tightens and firms skin by stimulating collagen production. This treatment enhances fat removal results, creating smoother contours and a more refined appearance.

As Madison’s exclusive specialists in BeautiFill and BeautiFirm, LSS helps patients achieve enhanced contours, rejuvenated skin and renewed confidence, blending science, innovation and artistry in every procedure.

DOG BOARDING

The Emerald Paw

The Emerald Paw is redefining dog care. Owner Jenny Burville achieves this by not trying to serve every dog, but by serving dogs the right way. The Emerald Paw holds itself accountable to national professional associations and continuing education in animal behavior and body language.

One of the most defining aspects of this approach is the small-group model and required trial stays, where all dogs are evaluated individually for their emotional, behavioral and social cues. Dogs are never forced to push through discomfort and each dog’s stay is customized.

The same philosophy carries into their grooming salon, which emphasizes Fear Free handling, relationship-based care and recurring schedules allowing dogs to build familiarity and trust. This

has resonated with clients, reflected in consistent five-star reviews praising communication, honesty and the sense that dogs are treated like family.

At The Emerald Paw dogs are not seen as units of capacity, but as beating hearts with individual needs.

Back row left to right : Chloe (Shift Lead), Sam (Client Services), Ray (Pet Assistant), Kennedy (Groomer), Jenny (Owner), Jordan (Manager), Emily (Groomer), Joey (Pet Assistant). Front row left to right: Nina (Groomer), Yuki (Dog), Heather (Manager).

Not Pictured: Brie (Brand Manager), Jack (Shift Lead), Lizzie (Groomer); Pet Assistants: Hailee, Isabel, Izzy, Gwen S., Natalie, Gwen T., Gwen W.

DAY SPA Lacey Steffes

Spa Serenity

Celebrating 20 years, Spa Serenity and owner Lacey Steffes are a staple in the Baraboo community, where businesses support one another and create a shared destination. Opening Pause Facial Bar in 2021, Lacey shows no sign of slowing down.

Housed in a historic building, Spa Serenity offers a full range of day spa services including massage therapy, facials featuring Eminence Organic Skin Care, natural nail manicures and pedicures and hair removal services. Pause Facial Bar provides a more results-driven

skincare experience using PCA Skin Care focused on education and visible results.

Beyond aesthetics, Spa Serenity is deeply committed to work-life balance, cultivating a team that loves what they do and where they do it, creating sustainability for staff and consistency for guests. They are proud to be a cornerstone business downtown, contributing to the vitality of the district and helping make Baraboo a place people choose to visit and return to.

KITCHEN STORE AND COOKING CLASSES Bekah Stelling

Bekah Kate’s

Located in a lovingly renovated historic building in downtown Baraboo, Bekah Kate’s is a woman-owned kitchen store that has been inspiring home cooks for 22 years. Owner Bekah Stelling grew up in the community and has a passion for helping people cook with confidence and joy. With a thoughtful focus on products and practices that support a healthier and more sustainable lifestyle, the store strives to nourish both community and connection, while also bringing families back together in the kitchen!

Bekah Kate’s is committed to making a meaningful difference for both customers and the broader Baraboo community by actively participating in downtown events and initiatives throughout the year. Through cooking classes, private family gatherings and corporate events, Bekah Kate’s brings people together around food and shared experiences.

More than just cookware, shoppers can find house-made fudge, a selection of candles, on-tap olive oil and a curated selection of children’s items, making it a community favorite.

MARTIAL ARTS Infinity Martial Arts

Choosing

the right activity for your child is about more than keeping them busy. At Infinity Martial Arts, our goal is to partner with families who value character and community while helping children grow into confident, kind and capable individuals.

Our instructors are not only skilled martial artists. They are trained leaders and role models who care deeply about each student’s growth on and off the mat. Every class is intentionally designed to be engaging, purposeful and encouraging. Guided by our motto, “I will teach this class like it’s the most important class I will ever teach,” we ensure every child Smiles, Sweats and Learns every time they train.

Our team proudly includes strong women who serve as instructors, leaders and role models, helping create a welcoming environment where students and families feel valued, supported and empowered.

Infinity blends modern martial arts with essential life skills. Students develop perseverance, emotional intelligence and respect in a structured and positive environment. Parents often share how much they value our clear communication, clean facilities and the reliable experience their family can count on.

With our world champion Team Infinity setting the example, students are surrounded by inspiring leadership. More importantly, they become part of a community that believes in helping kids grow into confident individuals who carry these lessons into school, home and life.

At Infinity Martial Arts, we empower kids and families through modern martial arts that build leadership, a growth mindset and athletic development.

INTERIOR DESIGN AND FURNISHINGS Laura Groenier

Silver Leaf Interiors

In its 35th year Silver Leaf Interiors has grown from founder Laura Groenier’s onewoman venture into a respected design firm with a thoughtfully built team. Laura’s leadership and creative vision have shaped the company’s reputation both locally and internationally.

When a space feels warm and inviting, it reflects Silver Leaf’s hallmarks of intention and expertise.

Collaborating with clients, architects and builders on projects, from space planning and cabinetry to finish selections and furnishings, their expertise spans every detail. While this process can feel overwhelming for clients, the team navigates it with efficiency. Their design studio and boutique showroom serve as the hub for this approach.

Laura was honored with the Governor’s Trailblazer Award for Women in Business in 2016. This prestigious award celebrates her entrepreneurial spirit and longevity. Beyond their design work, Silver Leaf is deeply committed to giving back. The company supports organizations such as The DAIS Center, The River Food Pantry and Girl Power Africa.

BREWERY & KITCHEN Michelle Koehler

Tumbled Rock Brewery

With amazing food, stellar beer and a vibrant atmosphere, look no further than Tumbled Rock Brewery. Owner Michelle Koehler, found a love of good food and good hospitality at an early age and finally achieved her dream of opening a successful kitchen and brewery in Baraboo.

Michelle and the team at Tumbled Rock have won the Baraboo Chamber Tourism Award, Best of South Central Wisconsin’s Local Brewery and Best Live Music Venue. On top of being an awardwinning team, they are involved in the local community by donating and raising money for local organizations, including the Friends of Devil’s Lake, food pantries and foster care.

Michelle is an invaluable part of her community of restaurants, bars and live music. With her passion and determination, she has created a destination where employees make everyone feel welcome, and there is a food menu with something for everyone and, of course, fresh craft beer.

GOLF CLUB Travis Becker

TPC Wisconsin

Travis Becker, Director of Golf at TPC Wisconsin, leads a premier Golf Academy open to the public and is dedicated to growing the game through elite instruction, personalized coaching and professional club fitting. Built on exceptional service and a player-first philosophy, the Academy helps golfers of all skill levels elevate their performance through proven training methods and cutting-edge technology. TPC Wisconsin is proud to offer focused golf instruction for women and junior golfers.

A four-time Wisconsin PGA Teacher of the Year, three-time Wisconsin PGA Youth Development Award recipient and a perennial Golf Digest “Top Teacher in the State,” Travis is widely recognized as one of Wisconsin’s most respected instructors. Alongside his expert team, he delivers results-driven coaching and custom club fitting solutions tailored to each golfer’s goals.

As Madison’s premier private club, TPC Wisconsin offers championship golf, racquet sports, a vibrant social calendar and an exceptional setting for both everyday enjoyment and milestone celebrations.

RESIDENTIAL CLEANING

4 Senses House Cleaning

For the team at 4 Senses House Cleaning, cleaning is more than a routine — it’s an experience designed to bring calm, comfort and balance to their clients’ lives.

Founded in 2005 by Ewa Pluciennik and Mariusz Zalesski, 4 Senses has grown into the cleaning company with the most five-star reviews in Wisconsin, known for its personalized approach and commitment to creating healthier living spaces.

The name 4 Senses was inspired by their belief that a clean home should look tidy, feel fresh, smell wonderful and inspire peace of mind. Each client is matched with the same trusted technician for every visit — ensuring detailed, reliable and personal service.

In addition to offering recurring, deep and move-in/move-out cleanings, the company proudly partners with Cleaning for a Reason, providing complimentary cleanings to individuals undergoing cancer treatment.

With nearly 1,000 glowing reviews and two decades of trust, 4 Senses continues to redefine professional cleaning — delivering homes that feel cared for in every “Sense.”

HYDRATION AND IV BAR Shahayra Majumder

Hydrate IV Bar

Shahayra Majumder made a move few Midwesterners expect, trading Palm Beach for Madison in pursuit of opportunity. Prioritizing economic stability and long-term impact over coastal prestige, she chose Epic Systems. A career spanning healthcare technology and scientific sales sharpened her understanding of the structural challenges embedded in U.S. healthcare, ultimately pushing her to give up financial stability and pursue entrepreneurship to solve modern health problems.

Enter: Hydrate IV Bar, a wellness franchise founded by CEO Katie Wafer Gillberg, a former Denver Broncos cheerleader and medical sales representative whose early exposure to IV therapy through athlete recovery and altitude performance shaped the brand’s approach.

Shahayra, alongside partner and coowner Jonathan Chizever, has opened one of the brand’s largest locations, featuring private drip and shot rooms, an IV lounge and support of mobile concierge care. The opening also marks a homecoming for the brand, with a Sun Prairie native franchisor owner, Chad Grote.

MODERN FACIAL BAR

Alana Hohenstein

FACE FOUNDRIÉ

FACE FOUNDRIÉ is proudly locally owned and operated by Alana and Brad Hohenstein, bringing a fresh, modern skincare approach to the community. Alana was born and raised in the Madison area, and recently returned with her husband and two children, excited to build a business and a life in the city they call home.

During Alana’s IVF journey, FACE FOUNDRIÉ became more than a facial bar for her. It was a place to pause, reflect and care for herself during a

physically and emotionally demanding time. That personal experience shaped her passion to create a space in Madison where self-care feels approachable, restorative and empowering.

FACE FOUNDRIÉ is an affordable, accessible facial bar designed to fit real life — no fluff, no pressure, just effective skincare and welcoming vibes. Alana and Brad are thrilled to introduce this elevated, yet inclusive, concept to Madison and can’t wait to serve the community they love.

BANKING

Park Bank

1601 Greenway Cross, Ste. 101, Fitchburg, WI 53713

608.663.5700

parkbank.com

See pages 26-27

BASEMENT FINISHING

Matrix Basement Finishing 123 E Cottage Grove Rd., Cottage Grove, WI 53527

608.655.6167

matrixbasements.com

See pages 4-5

BREWERY & KITCHEN

Tumbled Rock Brewery S5718 State Rd. 136 & DL, Baraboo, WI 53913

608.448.4340

tumbledrock.com

See page 61

COMMUNITY CARE

Associated Physicians

4410 Regent St., Madison, WI 53705

608.233.9746

apmadison.com

See page 21

CLEANING, RESIDENTIAL

4 Senses House Cleaning

3830 Atwood Ave., Madison, WI 53714

608.716.4141

4senseshousecleaning.com

See page 63

CATERING

Heritage Catering

5957 McKee Rd., Fitchburg, WI 53719

608.283.9500

heritagecateringmadison.com

See page 46

DAY SPA

Spa Serenity

137 3rd St., Baraboo, WI 53913

608.356.4727

spaserenitydayspa.com

See page 56

DENTISTRY

First Choice Dental

440 Science Dr., Ste. 100, Madison, WI 53711

608.308.2950 firstchoicedental.com

See page 18

DOG BOARDING

The Emerald Paw 1050 Lillian St., Waunakee, WI 53597

608.602.3335 theemeraldpaw.com

See page 55

DOG DAYCARE

Happy Dogz Daycare

608.278.8563 | 608.831.1283 happyz.com

See page 49

DOG TRAINING

Dog’s Best Friend

608.277.1339 dogsbestfriendtraining.com

See page 48

EDUCATION

One City Schools 1707 W. Broadway, Madison, WI 53717

608.531.2128 onecityschools.org

See page 12

ESTATE & ELDER LAW

Krueger Hernandez & Thompson S.C. 7601 University Ave., Ste. 201, Middleton, WI 53562

608.824.9540

khtlawyers.com

See page 51

EXECUTIVE HOME BUILDING

Keuler Fine Homes 8308 State Rd. 19, Cross Plains, WI 53528

608.798.1771

keulerfinehomes.com

See pages 16-17

FRAMING

Monroe Street Framing 1901 Monroe St., Madison, WI 53711

608.255.7330

monroestreetframing.com

See page 50

GOLF CLUB

TPC Wisconsin 1659 Players Dr., Madison, WI 53704

608.249.1000

tpcwisconsin.com

See page 62

HAIR REJUVENATION

Lasting Skin Solutions

2981 Yarmouth Greenway Dr., Madison, WI 53711

608.661.0000

lastingskinsolutions.com

See page 52

HEALTH CLUB

Princeton Club

princetonclub.net

See pages 40-41

HEIRLOOM-QUALITY FURNITURE

Ayers Furniture

703 Main St., Ridgeway, WI 53582

608.924.3211

126 E. Cook St., Portage, WI 53901

608.742.4106

ayersfurniture.com

See page 15

HOME DECOR

The Cozy Home

6330 Monona Drive, Monona, WI 53716

608.630.8890

thecozyhomemadison.com

See page 23

HORMONAL HEALTH

Lasting Skin Solutions

Skin

Lasting Solutions

2981 Yarmouth Greenway Dr., Madison, WI 53711

608.661.0000

lastingskinsolutions.com

See page 53

HYDRATION AND IV BAR

Hydrate IV Bar

4707 Madison Yards Way, Madison, WI 53705

608.230.6804

hydrateivbar.com/madison

See page 64

INTERIOR DESIGN AND FURNISHINGS

Silver Leaf Interiors

301 N. Sherman Ave., Madison, WI 53704

608.242.0707

silverleaf-inc.com

See page 60

JEWELRY

Goodman’s Jewelers

220 State St., Madison, WI 53703

608.257.3644

goodmansjewelers.com

See page 47

KITCHEN REMODELING

Dream House Dream Kitchens 5117 Verona Rd., Madison, WI 53711

608.204.7575 dream-kitchens.com

See page 22

KITCHEN STORE AND COOKING CLASSES

Bekah Kate's (Kitchen, Kids and Home) 117 Third St., Baraboo, WI 53913

608.356.3133 bekahkates.com

See page 57

LASER LIPOSUCTION

Skin

Lasting Solutions

Lasting Skin Solutions 2981 Yarmouth Greenway Dr., Madison, WI 53711

608.661.0000 lastingskinsolutions.com

See page 54

LITERACY

Madison Reading Project

2939 S. Fish Hatchery Rd., Ste. 100, Fitchburg, WI 53711

608.665.0055

madisonreadingproject.com

See page 29

MARTIAL ARTS

Infinity Martial Arts infinityma.com

See pages 58-59

MEMORY CARE

NuCare Senior Living 5340 Century Ave., Middleton, WI 53562 nucaresl.com

See page 38

MENTAL HEALTH SERVICES

The Psychology Clinic, Inc.

702 N. Blackhawk Ave., Ste. 212, Madison, WI 53705

608.238.9991

thepsychologyclinicinc.com

See page 33

MODERN FACIAL BAR

FACE FOUNDRIÉ

4701 Madison Yards Way, Madison, WI 53705

608.400.2335

facefoundrie.com/locations/madison

See page 65

NATURAL HEALTH STORE

The Sage Apothecary

625 S. Main St., Deforest, WI 53532

608.469.9150

sageapothecary.net

See pages 30-31

NATURAL SKINCARE

Qēt® LLC/Qēt® Botanicals

91 S. Main St., Fort Atkinson, WI 53538

920.397.7288

qetbotanicals.com

See page 14

ORTHOPEDICS

Stoughton Health OrthoTeam Clinic

900 Ridge St., Stoughton, WI 53589

608.877.3419

orthoteam.com

See page 13

PET GROOMING

Serenity Pet Spa

6039 Odana Rd., Madison, WI 53719

608.235.8916

serenitypetspamadison.com

See page 24

PHOTOGRAPHY

Steph Shanks Photography Baraboo, WI

608.697.1419

stephshanks.com

See page 10

PHYSICAL THERAPY

Integrated Physical Therapy

313 Junction Rd., Madison, WI 53717

608.658.5352

integratedptwi.com

See page 19

PIANO BAR ENTERTAINMENT

Ivory Room Piano Bar 116 W. Mifflin St., Madison, WI 53703

608.467.2404

ivoryroompianobar.net

See page 20

PILATES

Revel Method Pilates

1101 S. Park St., Madison, WI 53715

608.216.8209

revelmethodpilates.com

See page 32

PLUMBING, HEATING & COOLING

Dave Jones LLC

2225 Kilgust Rd., Madison, WI 53713

608.222.8490

davejonesllc.com

See pages 36-37

PRIMARY BATHROOM SUITE

DESIGN & REMODELING

DC Interiors & Renovations

3000 Cahill Main, Ste. 215, Fitchburg, WI 53711

608.444.0571

dcinteriorsllc.com

See page 42

REAL ESTATE

The Whitcomb Group Mary: 608.712.4399 | Maddie: 608.712.9725

compass.com/agents/the-whitcomb-group.com

See pages 44-45

RESIDENTIAL REMODELER

Architectural Building Arts 720 Hill St., Madison, WI 53705

608.233.2106

designbuildmadison.com

See page 11

ROOFING AND SIDING

Exterior Renovations, LLC

2505 Parview Rd., Middleton, WI 53562

608.836.1950

exteriorrenovations.com

See page 39

SENIOR LIVING

Renaissance Senior Living of Hilldale 602 N. Segoe Rd., Madison, WI 53705

608.949.7550

renaissancehilldale.net

See page 35

TAX PREPARATION SERVICES

Motiff & Fayram, Ltd.

402 Gammon Pl., Ste. 200, Madison, WI 53719

608.833.2111

madcitytax.com

See page 25

WINDOW COVERINGS

Diane’s Draperies

5728 Monona Dr., Monona, WI 53716

608.222.1552

dianesdraperies.com

See page 43