Small business owners no doubt recognize the value of repeat customers, but few may recognize just how valuable such customers can be to
The Value Of Repeat Customers
their bottom lines. A study from researchers at Harvard Business School found that a customer’s eighth purchase was an average of 80 percent
higher than his or her first purchase. In addition, a survey from the strategic planning, marketing and sales consultants Altfeld, Inc. found that the probability of selling to an existing customer is between 60 and 70 percent, while that probability shrinks to as low as 5 percent for new
customers. Customer retention strategies like offering superior customer service and seeking input from customers can help small businesses
generate more repeat customers, which can greatly improve their chances for long-term success.
Kids Coloring Contest!
Get creative and color the drawing to the best of your ability! Three winners will be chosen - one in each age category: 4-5, 6-7, 8-10.
Winners will receive a 4-pack of tickets to Splish Splash. All entries must be submitted by July 27. One entry per person.
Please mail your submission to: Long Island Media Group Attn: Marketing 565 Broadhollow Road Suite 3 Farmingdale, NY 11735
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NOW FREE FULL SIZE AMERICAN FLAG
PLEASE STOP BY ANY DAY 9AM-4PM TO RECEIVE YOUR FREE FULL SIZE AMERICAN FLAG TO CELEBRATE AMERICA’S 250TH ANNIVERSARY! NO PURCHASE NECESSARY! - WHILE SUPPLIES LAST
Not only are we a family-owned funeral home, we’re owned locally. Why should this be important to you? Because we answer to our own community - our friends, neighbors, you. As for the other funeral home chain, their owners are out-of-state... where are their interests?
JULY HAPPENINGS
WEDNESDAY, JULY 8th
7:00PM
SUMMER CONCERT SERIES: STRAWBERRY FIELDS –BEATLES TRIBUTE
FRIDAY, JULY 10th
SUMMER CONCERT SERIES: SOMETHIN' FRESH
The Town of Babylon hosts its 2026 Summer Concert Series at the Tanner Park Bandshell, 400 Baylawn Avenue in Copiague. Join us for an evening of live music as part of the Town of Babylon’s Summer Concert Series. Featuring free weekly outdoor performances and tribute bands. Bring your lawn chairs or blankets and enjoy a great night of entertainment. Weather permitting. For more information, please visit https://townofbabylonny.gov/ calendar.aspx
FRIDAY, JULY 10th & SATURDAY, JULY 11th
9:30AM-3:00PM
INDOOR/OUTDOOR YARD SALE FUNDRAISER
Rain or Shine. Community Presbyterian Church, 1843 Deer Park Avenue (@ Lake Ave) in Deer Park. For more information, please call 631-242-0221. No Vendors/Free Admission
SATURDAY, JULY 11th
9:00AM-1:00PM
AMITYVILLE FARMER'S MARKET
The Amityville Farmer's Market runs Saturday mornings on the Great Lawn at 25 Broadway in Amityville, next to the historic First United Methodist Church. Amityville Farmer’s Market is sponsored by the Bay Village Civic Association. There will be a local farmer, and many vendors. For more information, contact
4th - Independence Day
MAKE A SUBMISSION!
Events must be submitted at least two weeks prior to the event date and will run free of charge on a space available basis. For more information, please call 631.226.2636 x275 or send events to editorial@longislandmediagroup.com
amityfarmers market @gmail.com or bayvillagecivic@aol.com.
SUNDAY, JULY 12th
3:00PM-7:00PM
MEMORIAL PICNIC
Please join us at Firemen's Park in Lindenhurst, in celebrating the life of Paul, who proudly worked at Exotic Wines & Liquors in Lindenhurst for over 15 years. All who knew and loved Paul are welcome. For more information, please call Elaine 631-226-3965
MONDAY, JULY 13th
1:00PM-7:00PM
BLOOD DRIVE
Knights of Columbus, 2183 Jackson Ave., in Seaford, will be hosting a Blood Drive for the New York Blood Center. Walk-ins are welcome. For more information, contact Charlie Barr, 516-510-4703
SATURDAY, JULY 18th
10:00AM-4:00PM
WANTAGH PRESERVATION SOCIETY'S 5TH ANNUAL ANTIQUE CAR SHOW
Rain date Saturday July 19th. On museum grounds 1700 Wantagh Ave, in Wantagh. Cars from the 1960's & older. Entrance fee - $1. Refreshments for sale, museum complex sites will be open, 50/50 , music. For more information, email: wantaghmuseum@gmail.com
THRUJULY 19th
FAIR HOURS: 5:00PM11:00PM weekdays and NOON11:00PM Saturday - Sunday EMPIRE STATE FAIR at Nassau Coliseum, 1255 Hempstead Turnpike. Guests under 18 must be accompanied by an
adult age 21+ Enjoy Fireworks by Grucci, midway rides, family entertainment, favorite fair food & more! For more information, please call 866-666-3247 or Empire State Fair
FRIDAY, JULY 24th
7:00PM-11:00PM DISCO NIGHT
LIVE music by Deverne Williams & The Vintage Soul Band, Buffet dinner, beer/wine/soda, dessert & coffee included. $45 per person. Call Barbara Napoli 631-786-9306 for advance reservations. Brumidi Lodge Sons & Daughters of Italy in America, 2075 Deer Park Ave. in Deer Park
NOW THROUGH SUNDAY, SEPTEMBER 6th TIMES VARY
2026 JONES BEACH BANDSHELL SUMMER CONCERT
The New York State Office of Parks Recreation and Historic Preservation is thrilled to announce the 2026 Bandshell Summer Concert Series at Jones Beach State Park! The Bandshell hosts free events at the Field 4 Boardwalk. This event is our way to get people to sing, dance, and laugh with friends and family at the beach. Every night through September 6th (excluding July 1st –July 6th) we have programming for everyone to enjoy. This program is sponsored by the Natural Heritage Trust, WBAB 102.3 and WBLI 106.1 Radio Stations. For the most up to date information on performance status and schedule, please contact Jones Beach State Park at 516-7851600.
Summer Hazardous Material & Homeowners Cleanup Days
Oyster Bay Town Supervisor Joseph Saladino and Councilman Tom Hand announce the Town’s S.T.O.P. (Stop Throwing Out Pollutants) and Homeowners Cleanup Days for this summer, with dates scheduled for weekends in July and August. Residents can drop off materials at the Old Bethpage Solid Waste Disposal Complex, located at 101 Bethpage-Sweet Hollow Road in Old Bethpage.
S.T.O.P. programSaturday, July 11th & Saturday, August 8th from 9am – 4pm: collects various hazardous materials, including: asbestos material (double bagged); automobile batteries; automobile tires (with or without rims); brake and transmission fluids; drain and oven cleaners; fire extinguishers; fares; fluorescent bulbs; gasoline; pesticides and insecticides;
oil-based and latex paint; outdoor gas grill propane tanks; photo chemicals; rechargeable and button batteries; small aerosol cans; smoke detectors; solvents; spot removers; thermostats; waste motor oil and antifreeze; and wood preservatives.
Homeowners Cleanup Day – Saturday, July 25th & Saturday, August 22nd from 8:30am – 4pm: collects non-hazardous waste only, including: air conditioners; all e-waste; campers; boats and boat trailers (proof of ownership required - oil, gas, other fluids and batteries removed); clean, broken concrete; large metal items; propane tanks and propane torches; tires; and yard waste.
“With the start of spring, many residents begin to clean out their yards and may have large amounts of yard waste and other
non-hazardous debris to dispose,” said Councilman Hand. “Residents can bring items such as used tires, fence posts, clean broken concrete or yard waste to our Homeowners Cleanup.” Free Paper Shredding Services - Saturday, July 25th & Saturday, August 22nd from 8:30am –4pm: provides residents an opportunity to destroy unwanted documents in a safe and secure manner. Residents only, no businesses, can bring up to four bankers’ boxes of paper to the shredding program. The Town’s S.T.O.P. and Homeowners programs are open to residents within the Town’s Solid Waste Disposal District. Proof of residency is required. For more information, including a full list of what is accepted at these programs, visit www. oysterbaytown.com/cleanup or call (516) 677-5848.
Results Call Classifed 631-226-2636 Pres s “2”
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THE power of CLAS SIFIED!
LOOKING TO ADVERTI SE YOUR BUSINES S?
Call Classified and one of our experienced sales representatives will help you.
BIG BUDGET? SM ALL BUDGET? 631-226-2636, press 276
LOOKING TO ADVERTI SE YOUR BUSINES S?
Call Classified and one of our experienced sales representatives will help you.
BIG BUDGET? SM ALL BUDGET?
631-226-2636, press 276
TO pl ace an ad in the CLASSIFIED se ctio n, call 631-226-2636, press “2”.
HAVE AN APARTMENT TO RENT?
Place your ad in our Classifieds 631 -2 26- 2636 Ex t. 276
Let us at SOUTH BAY'S NEIGHBOR NEWS PAPE RS set up an adv ertising program for you. Y ou'll be glad you di d! Call 631-226-2636, Ext. 276
W ANT your phone to rr rr ring? Place an ad in Classified!
THINKING ABOUT ADVERTISING YOUR BUSINESS and not sure how to get started? Call today and one of our experienced Sa les Representatives will assist you. We c an help you with a lin e ad or a di splay ad. Let us at SOUTH BAY'S NEIGHBOR NEWS PAPE RS set up an adv ertising program for you. Y ou'll be glad you di d! Call 631-226-2636, ext. 276
Identity Theft Prevention Tips
W ANT your phone to rr rr ring? Place an ad in Classified!
BUYING? SEL LING? RENT ING?
Place your ad in the Classi fieds 631 -2 26-2636 Ext. 27 6
BUYING? SELLING? RENTING?
Place your ad in the Classifieds 631 -2 26-2636, Ext. 276
(NAPSI)-A recent online survey by Toluna/Greenfield Online, Inc. found that while most consumers try to protect their identity, many admitted to risky behavior that could put them at risk for ID theft. To help educate and protect consumers, worldrenowned fraud prevention expert Frank Abagnale offers these tips:
• Shop smart: Limit the credit cards you carry.
•Keep receipts and check
your statements: Examine every charge on your statement before paying. Your receipts provide a great cross-reference check and guard against suspicious activity. You have 30 days from the date of your statement to notify your financial institution of any discrepancies; otherwise, you can be liable for any purchases.
• Protect your computer when online shopping: Make
sure your security patch and anti-virus software are updated regularly. Consider technology to protect against potential viruses.
• Watch where you shop online: Look for the lock icon on the site’s browser status bar, a sign that that site is safe. If you have never heard of a website before, see if it has security precautions in place and isn’t a fake site set up by identity thieves.
•Don’t write checks:
Give cash or gift cards. The information on a check— name, signature, address— can be used to steal identity.
•Strengthen passwords: Use passwords with at least eight characters, including a combination of letters, numbers and symbols that are easy for you to remember but difficult for predators to guess.
• Watch your wallet: Be careful at parties, restaurants, fitness clubs, shopping carts
and your car.
• Don’t take the bait on phishing scams: Also, beware of shoulder surfing (when a thief looks over your shoulder while you’re at an ATM, either directly or via a camera).
• Stop mail and newspaper delivery when you’ll be away from home.
• Consider an identity theft protection service: One lowcost solution monitors the online criminal underground where identities are bought and sold and instantly alerts you if your Social Security number or up to 10 credit card or debit card numbers are posted by thieves. The service also scans online directories and search engines, prime sources for spammers and thieves, letting you know where your information is available, and provides advice on how to remove it.
Rental Car (Part II): The Credit Card in Your Wallet Could Save You Thousands on a Rental Car On Your Summer Trips
Most people pick a credit card for airline miles, cash back, or hotel points. But when renting a car, the right credit card could quietly become one of the most valuable protections in your wallet.
Many premium credit cards offer rental car protection benefits when you use the card to pay for the rental and decline the rental company’s collision damage waiver. But not all cards work the
Article provided by Ken Marcus and Mitchell Barber
same way. Some provide secondary coverage, meaning your New York auto insurance pays first and the card may help afterward. Others provide primary coverage, which may allow the credit card benefit to respond before your personal auto policy is involved. In some situations, that could help you avoid filing a claim against your own insurance. That matters more than people realize. One
KEN MARCUS
rental car accident could potentially trigger your deductible, impact future premiums, and add claim history to your policy.
Most New York auto policies generally extend coverage to rental vehicles used within the United States, its territories,
Canada, and sometimes Mexico depending on the carrier. But many policies do not extend to rentals in Europe, Asia, or other international destinations. That’s where credit card protections sometimes become even more important — although many cards have restrictions and exclusions too.
Some cards exclude luxury vehicles, certain SUVs or vans, long rental periods, or international rentals altogether. Some require the entire rental to be charged to that specific card, while others void coverage the moment you accept the rental company’s collision waiver.
Before traveling, it’s worth spending ten minutes reviewing your personal auto policy,
your deductibles and liability limits, whether your card offers primary or secondary coverage, and where those protections actually apply geographically.
Because decisions made at a rental counter after a long flight usually aren’t great financial decisions.
Most people spend more time researching restaurants on vacation than understanding how they’re protected driving the rental car. That’s probably backwards. Insurance Questions… Call Us at 516-753-2600!
