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Autumn Is Here!
Vineyards, pumpkin patches, orchards, fall festivals and so much more make the “Harvest Season” so lovable. Whether you are looking for tips to carve the perfect Jack-O’-Lantern, upcoming Halloween Events, a list of outeast destinations or possible menu options for Thanksgiving, we’ve got you covered! Flip through the pages and enjoy all of the wonderful content we have inside. This magazine is our newest publishing venture and is mailed to over 100,000 homes right here on Long Island. We look forward to bringing you our upcoming Seasons® Magazine Holiday Issue next month, but until then, enjoy the beautiful autumn season and stay safe! Plus, don’t forget to view all editions of this magazine on our website at www.longislandmediagroup.com/harvest.
October 2021
HIGHLIGHTS
Fall Harvest Fruits And Vegetables
Tips To Carve The Perfect Jack-O’-Lantern
08 12
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Harvest Season On Long Island
18
Halloween Events Celebrate Thanksgiving With Foods From The First Feast Shopping Locally Is Now More Crucial Than Ever
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Publisher: Jeff Lambert • Art Director: Josh Marlowe Editor: Felicia Edwards • Marketing Manager: Noelle Stanuch 565 Broadhollow Road, Suite 3, Farmingdale, NY 11735 Office: 631.226.2636 • Fax: 631.293.3952 • www.longislandmediagroup.com Copyright © 2021 by Long Island Media Group, LLC. All rights reserved. Reproduction in whole or in part without permission is prohibited. The publisher will not be responsible for errors in advertising beyond the cost of the space occupied by the error, and such responsibility, if any, shall be limited to the first use of advertising, in the case of repeated use. The publisher reserves the right to edit or reject any advertising at its sole discretion. The advertiser shall represent that all artwork and copy provided by the advertiser is owned by the advertiser, and it has the right to utilize such in this publication.
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Fall Harvest Fruits And Vegetables
F
ood is a big part of fall, and farms play a significant role in seasonal celebrations. Each fall, families plan apple picking excursions with their eyes on baking homemade apple pies. And while Halloween is made even more fun when carving jack-o’-lanterns, savvy celebrants know that carving sessions are not complete without some roasted pumpkin seeds. The fall harvest is a great time to indulge in some freshly picked healthy foods. While the picking season may vary depending on where you live, and specifically the climate in your region, the following are some fruits and vegetables that might be ripe for the picking this fall. • Apples: Apple-picking season typically begins in late summer and extends into fall. Many farms offer a variety of apples, which may be harvested at different times. For example, in the northeastern United States, Gala apples tend to be harvested in late summer, while Granny Smith apples may be
Almanac recommends doing so in • Beets: Beets may be in season the morning when the buds of the in temperate climates from fall head are firm and tight. through spring. • Cabbage: If you’re looking to do • Broccoli: Fresh broccoli makes some late fall picking, cabbage a healthy addition to any dinner might be for you. The online table, and Pickyourown.org resource Harvest to Table notes notes that broccoli can have a that cabbage can survive under lengthy harvesting season. Early snow without being harmed, harvesting may begin in May in making it an ideal late fall some regions, though it’s still vegetable. Spoiled outer leaves can possible to pick fresh broccoli in be pulled away after harvesting late October. If you want to pick without affecting the quality of the fresh broccoli, The Old Farmer’s remaining cabbage. best picked in early October.
October 2021
• Peaches: People who can’t wait to whip up a peach cobbler may need to do so before fall even begins. According to Pickyourown.org, peaches can be ready for picking as early as July in the northeastern United States, and the picking season generally ends around mid-September. The season is even earlier in places like Georgia, a state known for its peaches where the picking season can begin in mid-May and extend through early August depending on the variety. • Pumpkins: Thanks in part to Halloween decor and the popularity of pumpkin pie as a Thanksgiving dessert, pumpkins are synonymous with the fall harvest. And pumpkin picking season aligns perfectly with each of these holidays, typically beginning in early or mid-September and extending deep into October.
Apple Picking Pointers
A
pple picking is a beloved autumn tradition. While many traditions had to be put on the back burner as the world dealt with the COVID-19 pandemic, apple picking seems like one activity that can endure in a world dominated by social distancing. Apple picking season tends to begin in mid to late September and ends sometime in early October. That makes apple picking a perfect social distancing activity, as it’s both outdoors and at a time of year when the weather is generally pleasant no matter where you live. Individuals interested in apple picking this fall can take heed of these tips to ensure their trip is fun, safe and successful. • Contact The Farm In Advance. Apple picking is a wildly popular activity, so expect a crowd to be there on a typical autumn weekend. That can be tricky to navigate while social distancing, so call ahead to learn about new
protocols and if the operating hours are the same. If the farm is open several days per week, ask which days are the least busy and schedule your trip when foot traffic figures to be minimal. • Choose Firm Apples Without Bruises. According to Pickyourown.org, apples should be crisp and firm. Don’t worry about the color of the apple, as color is not an indicator of ripeness. Instead, Pickyourown. org advises people to ask the farmers which apples are ripe, which is determined by how long it’s been since the trees flowered. • Gently Place Picked Apples Into Your Basket. Pickyourown. org recommends gently placing apples into your basket after picking them. Tossing them into the basket may cause bruising, which can lead to the apples spoiling prematurely. While it depends on the variety, many apples that are not bruised tend to last a long time, especially when
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stored in a cool place. So taking care of them when picking them can mean you get to enjoy apples for several weeks. • Clean Apples Before Eating Them. The Food and Drug Administration notes that produce can be contaminated even after it’s been picked and brought home. The FDA advises
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consumers to wash their hands for 20 seconds with warm water and soap before and after preparing fresh produce. Produce should be rinsed before it’s peeled so any lingering dirt and bacteria are not transferred from the knife onto the fruit or vegetable. If bruising has occurred, cut away the damaged or bruised areas before preparing or eating it. For More Information, Call 631.226.2636
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Tips To Carve The Perfect Jack-O’-Lantern
J
ack - o’- lanterns are one of many indelible symbols of Halloween. It’s hard to pinpoint the precise origins of jack - o’- lanterns, but many historians trace the tradition to 19th century Ireland. In fact, this instantly recognizable staple of Halloween decor actually gets its name from an Irish folktale character named “Stingy Jack.” Jack - o’- anterns are ubiquitous in October, but a refresher course on carving one can help those who haven’t dusted off their carving skills since last fall.
the pumpkin is removed so candles or lights can be effortlessly placed inside. However, the custom pumpkin carving experts at New York-based Maniac Pumpkin Carvers note that removing the top cuts off the vine, which supplies the pumpkin with nutrients and moisture, even after it’s been cut. A whole in the back of the pumpkin can provide easy access when placing candles or lights inside, and cutting here won’t cut off the nutrient and moisture supply a pumpkin needs to avoid drying out.
• Don’t Carve Too Early. Though it can be tempting and fun to carve a jack - o’lantern once the calendar turns to October, it’s unlikely the finished product will make it all the way to October 31. Horticulturists indicate that jack - o’- lanterns have a shelf life of roughly five to 10 days, though an especially cold October could shorten that life expectancy even further. If you want your jack-o’-lantern to greet trick-or-treaters on Halloween, wait to carve it until a few days before the big day.
• Scoop Everything Out. The interior of a pumpkin will be loaded with seeds, which can be removed and later roasted to make a savory snack. In addition to removing the seeds, be sure to get all of the pulp out. Pulp left in the pumpkin will soon get moldy and that can shorten the lifespan of the jack - o’- lantern. In addition, when removing the interior, try scraping the front inner wall of the pumpkin thin, which may make it easier to carve.
• Use A Dry-Erase Marker To Outline The Design. It’s easy to make mistakes when carving a jack-o’-lantern, especially if this is your first time using a carving knife since last year. Use a dry-erase marker to trace the design onto the pumpkin before you make a cut.
• Avoid Candles When Lighting The Interior Of The Jack - O’- Lantern. Candles might seem like the most authentic and even spooky way to light the interior of the pumpkin, but the heat produced by a burning candle can shorten the life expectancy of the • Avoid Severing The Stem. When many people envision jack - o’- lantern. An LED light won’t give off much heat and will provide jack - o’- lanterns, the image in their minds is one in which the top of ample illumination.
Why Do We Say ' Trick Or Treat ' ?
H
omeowners think nothing of having goblins, nurses, vampires, or astronauts showing up at their doors each October asking for candy. Any other time of the year and these visitors might be turned away., but Halloween is all about the magical and the macabre, and trick-ortreating is a major component of the festivities.
If that treat wasn’t presented, a “trick” could be played. For 19th century children, tricks included jamming hot cabbage into a keyhole to stink up a house or frightening passersby. History.com indicates that when European immigrants arrived in America, they didn’t give up their annual mischief or requests for treats, and the custom spread throughout the early 20th century in the United States.
Kids and adults alike cry out “trick or treat” at each house they visit. Many utter this familiar phrase without a second thought and may have no idea how this familiar custom came to be.
While the practice of begging for treats in some shape or form went by many names, MerriamWebster reports that a newspaper During the Middle Ages, less in Saskatchewan, Canada first mentioned the words “treat” and “trick” fortunate individuals would go “souling,” which was a process of going together in print. A 1923 article indicated, “Halloween passed off very door-to-door asking for food on November 1 in return for saying prayers quietly here. ‘Treats’ not ‘tricks’ were the order of the evening.” By 1927, for the deceased on All Souls Day on November 2. Many centuries later, more and more children were uttering “tricks or treats” to solicit candy the tradition of “guising” began in Scotland around the same time of from their neighbors. year. People began wearing masks and costumes to disguise themselves Trick-or-treating gained steam throughout the 1950s, with and prevent evil spirits from harming them. Spirits were thought to cross over more readily around Halloween. The custom also was called endorsements by major candy companies. The custom also was “mumming” and was celebrated in nearby England and Ireland as well. showcased in popular comic strips. Even though there are tricks to be made on Halloween, treats are the Costumes were eventually accompanied by hijinks. Mischief makers would sing a rhyme, do a card trick or tell a story in exchange for a treat. real draw of the day. www.longislandmediagroup.com/harvest
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Harvest Season on Long Island
There are many advantages to living on Long Island, but come Autumn they are abundant! Whether you’re looking to spend a leisurely afternoon strolling through apple orchards or you prefer pumpkin picking and drinking tasty apple cider, there is so much around for the whole family to enjoy! Stop by one of the following destinations out-east for some Autumn fun and beautiful scenery! Stakey’s Pumpkin Farm
Waterdrinker Family Farm & Garden
Harbes Orchard
Laurel Lake Vineyards
Fink’s Country Farm
Hallock’s Cider Mill
270 West Ln, Aquebogue 631.722.3467
5698 Sound Ave, Riverhead 631.683.8388 6242 Middle Country Rd, Wading River 631.886.2272
Mays Farm
6361 NY-25A, Wading River 631.929.6654
Mattebella Vineyards
663 Wading River Rd, Manorville 631.878.8653 3165 Main Rd, Laurel 631.298.1420
Milk Pail U-Pick Farm
50 Horsemill Ln, Water Mill 631.537.2565
Wickham’s Fruit Farm
28700 Main Rd, Cutchogue 631.734.6441
Seven Ponds Orchard
1960 Main Rd, Laurel 631.298.1140
65 7 Ponds Rd, Water Mill 631.726.8015
Breitenbach Farms
Schmitt’s Farm Stand on Sound
460 Main Rd, Aquebogue 631.722.3839
Andrews Family Farm
3355 Sound Ave, Riverhead 631.983.6565
Macari Vineyards
46005 NY-25, Southold 631.655.9554
1038 Sound Ave, Calverton 631.929.0038
150 Bergen Ave, Mattituck 631.298.0100
Windy Acre Farm
Gabrielsen’s Country Farms
Sherwood House Vineyards
3810 Middle Country Rd, Calverton 631.727.4554
Woodside Orchards - Aquebogue 729 Main Rd, Aquebogue 631.722.5770
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200 Herricks Ln, Jamesport 631.722.3259
1291 Main Rd, Jamesport 631.779.3722
Breeze Hill Farm As we continue to live through uncertain times, before Road - Route 48, Peconic you head to one of these destinations, we recommend 31215 County631.876.5159 you call ahead to ensure they are open and find out how they are operating. Thank you for understanding.
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Hygienic Alternatives To Apple Bobbing
Halloween events P 10/29 & 10/30
Smithtown Halloween Spooktacular at Sweetbriar Nature Center
10/23
Riverhead Bats, Barnacles and Broomsticks Halloween Party at the Long Island Aquarium
10/29
west sayville Halloween Boat Burning at the Long Island Maritime Museum
10/30 & 10/31
old bethpage 1880’s Haunted Halloween at the Old Bethpage Village Restoration
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eople who were born in the early 1980s and earlier likely spent some time bobbing for apples each fall. Bobbing for apples long has been a classic autumn activity. Yet today’s children may not know what it entails. Bobbing for apples is a tradition that began in Europe hundreds of years ago as a courting ritual or a way to see who would get married next. When Europeans settled in the United States and Canada, they brought their apple bobbing traditions with them. However, over the years, bobbing evolved from an activity geared around romance to one focused on fun for children. Apple bobbing has largely fallen out of favor as more parents zeroed in on the potential yuck factor of having several mouths and noses dunked into the same bucket of water trying to grab a Red Delicious or Granny Smith. The pandemic also undoubtedly made some people skeptical about the safety of apple bobbing. Thankfully, there are alternatives for those who want to enjoy the spirit of apple bobbing without spreading germs.
dollar stores are inexpensive and readily available. Fill them up with water and float two or three apples in each. Then the race is on for each participant to snag some apples. Grabbing For Apples Kids need not use their jaws to grab apples. Kids can use small spoons, chopsticks, a spatula — anything you can think of — to make it challenging to grab a floating apple.
Symbolic ‘Apple’ Toss
Fill up red water balloons with water and set up a traditional water balloon toss. Participants pair up and toss the “apples” to one another, moving further and further away with each round. The last pair to have an intact “apple” wins. Bobbing for apples has fallen out of favor as concerns about hygiene have risen. However, there are ways to incorporate the fun parts of bobbing for apples without compromising kids’ overall health.
Hanging Apples Tie strings to the stems of apples and hang each individual apple to a clothesline. Without using their hands, participants must consume the majority of the apple of their choosing. Whoever finishes first wins a prize. Bobbing Individually One workaround to create more hygienic fun is to give party participants their own separate bowls or buckets for bobbing. Plastic beverage tubs at EDITION ONE
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Get Creative With Apples
A
utumn is apple-picking season, and many farmers markers, grocery stores and even roadside apple stands are chock-full of delicious apples this time of year. That makes fall the perfect time to whip up some apple-inspired foods. This recipe for “Elsie’s Stewed Apples” from Laurey Masterton’s “The Fresh Honey Cookbook” (Storey) requires a tad more effort than traditional applesauce recipes, but the extra work is well worth it in the end. When shopping for apples in advance of preparing this recipe, avoid apples that have a mealy texture as well as those that are overly sweet.
Elsie’s Stewed Apples Serves 6 to 8 2 to 3 tablespoons unsalted butter 2 pounds apples, peeled, cored and cut into thick slices 1⁄2 cup honey, preferably sage honey 1⁄2 cup white wine Zest of 1 lemon Juice of 1 lemon Fresh sage sprigs for garnish
Directions 1. Melt the butter in a large skillet over medium heat. Add the apples, turn the heat to high and sauté until they begin to brown on the edges, about 5 minutes. If some are getting too well done, remove them and place on a plate while the rest continue to cook, then return them to the skillet when all are done. 2. Reduce the heat to low and add the honey, wine, lemon zest, lemon juice, and 1⁄2 cup water. Cover and allow to cook until the apples are tender but still firm; you don’t want them to turn into applesauce. 3. Serve this in a bowl, tuck in a couple sprigs of fresh sage from your garden, and tell your guests all about sage honey. www.longislandmediagroup.com/harvest
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Pairing Wine With Turkey
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outhwatering turkeys are the centerpieces of many holiday dinner tables. Golden roasted turkey pairs well with many side dishes, and flavors can be customized depending on the guest list. Holiday hosts might want to serve wine with their turkey but may not be sure just which wines will complement the meal. Sommeliers may suggest a variety of options, including wines that provide undertones of plum, spices or berry. Wines that focus primarily on red fruit flavors typically pair well with harvest foods and poultry. Consider a Pinot Noir, Zinfandel, Syrah or Beaujolais. For those who prefer white wine, the German Gewurztraiminer can be highly aromatic with floral touches and spice notes.
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Celebrate Thanksgiving
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With Foods From The First Feast
hanksgiving is celebrated each November in the United Seafood States and each October in Canada. People traditionally gather around the dinner table flanked by friends and Plymouth, Massachusetts, is located where Cape Cod Bay and extended members of their families to give thanks for the blessings the Atlantic Ocean meet. As a result, indigenous people and the they enjoyed throughout the year as they dig into a delicious feast. pilgrims likely relied on the bounties afforded by the ocean for their sustenance. Documentation of the first Thanksgiving by Turkey is typically the centerpiece of the Thanksgiving meal. pilgrim chronicler Edward Winslow indicates lobster, fish and Although turkey can be a delicious and nutritious addition to clams were likely served. People who enjoy seafood or those who the table, individuals looking to expand their culinary horizons prefer to abstain from meat or poultry can embrace seafood at may want to borrow from the other foods believed to have been their Thanksgiving gathering. shared among the Plymouth Colony Pilgrims and Wampanoag Fruits And Vegetables natives during the 1621 feast that inspired Thanksgiving. Fruits native to the region where the first Thanksgiving took place Waterfowl included blueberries, plums, grapes, gooseberries, raspberries, Wild turkey were available in abundance in the New World, and cranberries. Cranberry sauce was an unlikely menu option but historians believe that, during the first Thanksgiving meal, because sugar that traveled over on the Mayflower was probably participants likely feasted on waterfowl instead of turkey. In depleted by November 1621, according to History.com. Also, fact, turkey wasn’t common Thanksgiving fare until after 1800. cooks didn’t begin boiling cranberries with sugar until about 50 Waterfowl, according to National Geographic, includes ducks, years later. To recreate the first Thanksgiving, enjoy raw fruit as mallards, swans, and geese. Those looking to experiment can a tasty dessert, which can be healthier than sugar-laden sauces. take a break from turkey and make duck the centerpiece of their Vegetables to enjoy include onions, beans, spinach, cabbage, meals this Thanksgiving. carrots, and corn. Corn was likely turned into cornmeal and pounded into a thick corn porridge. Experimenting with a cornmeal recipe can liven up this year’s festivities.
Turnips Plant roots found in 1621 included parsnips and turnips, and not the popular potatoes that often accompany turkey at modern Thanksgiving gatherings. The potato was not yet popular enough among the English to warrant space on the Mayflower as it made its way to present-day North America. Purées of parsnips and turnips can be delectable on their own or used as a basis for a Thanksgiving soup.
Pumpkin Custard Although pumpkins and other gourds were available in the New World, baking was not yet popularized because of the lack of wheat flour. Instead, it is possible pilgrims would hollow out gourds, add spices with milk and honey, and then roll the gourds in hot flames to form a sort of custard. Home cooks can replicate a pumpkin custard in their kitchens and serve it in lieu of pumpkin pie. Borrowing foods from the first Thanksgiving can expand menu possibilities this November. www.longislandmediagroup.com/harvest
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HARVEST SEASON
October 2021
Decorate A Festive Pie For Halloween
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andy may be a mainstay of Halloween celebrations, but other desserts also can make festivities even more enjoyable — especially when those desserts coordinate with the Halloween theme. The word “chibi” means “short and chubby” in Japanese, but it also has expanded to refer to characters with especially cute, babylike features. The chibi style lends itself well to jack-o’lantern designs, which many people find cute, short and chubby. Making a jack o’- lantern themed pie is even easier when pumpkin — which is an especially popular flavor this time of year — is the pie of choice. Find your favorite pumpkin pie recipe or purchase a store-made one and some refrigerated pie dough to add some Halloween flair with this instructional guide for “Chibi Pumpkin Pie” courtesy of “Pies are Awesome: The Definitive Pie Art Book, Step-By-Step Designs for Every Occasion” (Rock Point) by Jessica Leigh Clark-Boijin.
Chibi Pumpkin Pie Ingredients: Egg wash (or almond milk if making a vegan pie) Vanilla extract Brown, black, green and pink gel food color Opaque white icing color Orange and yellow sanding sugar
Supplies: Pie pan of your choice Baking sheet Parchment paper Food-safe precision knife Pastry brush Food-safe artist brushes Ramekins or small containers to mix color and hold egg wash Fondant sculpting tool or toothpick
Directions Since this pie is a literal picture of a pumpkin, I think it makes sense for the filling to be pumpkin, but then again, who am I to stifle your creativity? Since this pie has a sanding-sugar top, you can use any flavor of filling you like and the dough of your choice. You also can use a storebought pie. 1. Roll out the dough of your choice onto parchment paper and cut out all the chibi pumpkin template pieces with a sharp knife. (Note: Make your own template or purchase the book for instructions on how to download and print out the template for this pie). 2. Coat the pieces in the egg wash using a pastry brush. While the dough is still wet, use a fondant sculpting tool to score some lines on the stem and the leaf. 3. Paste the leaf to the stem with your egg wash, then cut out three thin strips of dough to make vines. Coat these in egg wash and coil them around the stem and leaf in whatever way floats your boat. I made a little curlicue with one of mine because it reminded me of baby doll hair!
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4. Mix your gel colors with a tiny bit of vanilla extract. Using a food-safe brush, paint your pieces. If the filling of your pie is quite dark, consider painting the face bits yellow, or even just leaving them dough-colored. If the filling background is bright, like this sanding sugar design, then choose a dark color like black. Paint the stem green and the cheeks pink. To make the stem a little more “natural,” I gave it a quick wash with a more diluted green color to let some of the natural dough show through. Bake the pieces at 400 F for about 8 minutes (your oven may need a little more or less time). 5. Bake your base pie now and flatten down about 2 inches at the top of the trim to accommodate the stem. If you’re using a store-bought pie, break off a little bit of the trim so the stem can lie flat. 6. Once your base pie has cooled and you are ready to serve it, add your sanding sugar. I’ve made a bit of an ombre effect with yellow at the top fading to orange at the bottom, but you do you! A solid color will look cool, too. The final step is adding the face. To get the true chibi effect, place the eyes below the center line of the face. For More Information, Call 631.226.2636
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Shopping Locally Is Now More Crucial Than Ever
T
he importance of shopping locally has been emphasized with increasing urgency in recent years. Events like Small Business Saturday and Plaid Friday have brought some much-needed attention to the importance of shopping local, which is even more crucial now as so many small businesses try to survive the pandemic. A poll from the trade group the National Federation of Independent Business reported that about half of all the businesses in the survey reported a 25 percent drop in sales since the outbreak of the COVID-19 virus, and roughly one in five businesses have seen sales decline by more than 50 percent. If the economic climate does not radically improve, 20 percent of small businesses won’t survive.
almost half of the nation’s privatesector employees. In addition, small businesses generate tax revenues that help communities by funding schools, maintaining parks and contributing to public safety programs. However, based on research from the Federal Reserve Bank of New York, even before COVID-19 spread across the world, only 20 percent of healthy small businesses had sufficient cash reserves to continue to operate if they experienced a revenue loss for two months. Some have been shuttered for much longer. Individuals looking for everything from clothing to home improvement services to office supplies can look to small businesses to fill those needs.
purchase from a small business instead of its big box competitor. provide • Readily recommendations of small businesses with which you have done business. Too often people are quick to complain about places that have failed them, but those same people don’t think to say kind words about companies that went above and beyond. Share great experiences on social media or through word of mouth. • Talk to small businesses owners first if you have an issue. It’s tempting to go directly to social media to complain about something, but such complaints can have a dire impact. Always take issues to the manager or business owner first to see if a resolution can be reached. A manager may not be aware of an issue at all. Give small businesses a chance to make it right before taking things public.
• Look for small businesses for any and all of your shopping needs. Chances are items sold According to NBC News, small by big box retailers also are sold businesses employ 60 million by small businesses. When the people in the United States, options are the same or similar, • If you own a small business,
rely on other small businesses to fulfill your needs. Order supplies from fellow small business owners, seek the help of local financial advisors and tax professionals and use local suppliers and delivery personnel. Small businesses have experienced unprecedented setbacks due to COVID-19. By supporting small businesses, communities can help them regain stable footing.
The Fabric Of Plaid Friday
T
he holiday season sometimes arrives with a frenetic pace. At the dawn of the holiday season, there seems to be so much to fit into a relatively short period of time, including planning celebrations and shopping. The rush often begins the Friday after Thanksgiving on a day called Black Friday.
the name “Plaid Friday” was chosen from the idea of weaving individual threads of small businesses together to create a strong fabric that celebrates independent businesses. While Plaid Friday may have originated in California, it has now spread to local towns across the country. Plaid Friday precedes Small Business Saturday, meaning holiday shoppers can turn their Plaid Friday was born out of two-day, post-Thanksgiving a recognition that the frenzied shopping excursions into 48 Spread the word about Plaid nature of Black Friday may not hours of opportunities to support Friday to others who may not be aware of the movement. be for everyone. The event was small businesses. created in Oakland, Calif., to Shoppers have many different • Wear plaid clothing on Plaid transform holiday shopping ways to support the Plaid Friday Friday to show local business for family and friends into a solidarity. movement. more connected, pleasurable activity than Black Friday. Plaid • Look for signage or advertising • Search community blotters and Friday promotes the diversity regarding Plaid Friday. Many other local websites to find out and creativity of local and establishments may advertise more about Plaid Friday efforts independent businesses. On Plaid Friday sales. Keep an eye in your community. Plaid Friday, customers are out for signs or hashtags on social • Certain shops may have scaledurged to shop locally and enjoy media, such as #plaidfriday, back sales due to COVID-19 choosing gifts in a more leisurely #shoplocal and #dinelocal. restrictions. Continue to support fashion. • Let others know you’re these businesses as much as According to event organizers, supporting local businesses. possible, taking advantage of www.longislandmediagroup.com/harvest
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curbside pickup or delivery options that can further streamline holiday shopping. • Explore new offerings. Some businesses you frequently shop with may have altered their services and products to fit the changing times. As a result, you may be able to purchase a greater variety of items all in one store. Local shopping is at the heart of Plaid Friday. Shoppers who want to avoid the typical rush of Black Friday shopping can visit small local businesses. For More Information, Call 631.226.2636
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