We cannot fully achieve our goals as a university without the active engagement of our alumni.
We build meaningful connections between Huskers past, present and future, celebrate our university’s achievements and aspirations, champion alumni interests and strengthen the Nebraska tradition.
- Harvey Perlman (UNL Chancellor 2001-2016)
Our community of alumni and friends is connected by more than a campus and degree programs. We share a bond: memories, experiences and traditions that we value dearly and continue to celebrate. At Nebraska, we grew. We made friendships that last a lifetime. We became the people we are today. Our shared pride of place keeps us connected and moving forward together.
The celebration of our bond, and recognition of all students and alumni having a role to play in strengthening the Nebraska tradition, is the foundation of our motto: “Huskers Belong Here.” These three words are a unifying message recognizing the value of all Huskers, across every age, professional or ideological spectrum. It positions the NAA as the place that recognizes that value and creates opportunities for all Huskers to build a legacy, grow the tradition, and show their pride.
The Nebraska Alumni Association’s brand identity is rooted in nostalgia, school spirit, and love for the university. Our visual identity reflects these feelings with a nod to our past, incorporating a throwback look with a modern twist that appeals to a diverse alumni base. In our typography, we balance bold, athletic-feeling fonts with a spirited script. Our scarlet and cream colors are striking, but also warm and familiar to alumni, fans and friends. Imagery used in print and digital material is a mix of historical and present-day photos that both celebrates our past and emphasizes our progress. The combined effect of these elements creates nostalgic and classic-looking undertones brought to life with contemporary application.
We’re committed to our university and to our alumni and friends. We’re nostalgic. We’re proud of our bonds and traditions, and we’re passionate about telling it to the world. We value sentiment and strive to make connections with our alumni and friends through personal communication and relatable stories.
The Nebraska Alumni Association exists to celebrate, love and advance the University of Nebraska-Lincoln and Huskers everywhere. In the voice of everything we do—events, publications, and advertisements—exists a tone of enthusiasm, loyalty and love for Nebraska.
Our tone is spirited, but not giddy. We celebrate our past, but place emphasis on support of Nebraska’s future. We’re loyal to the university, but always with an eye on helping our alma mater improve, evolve and grow. We embrace diversity and celebrate our alumni from all walks of life.
The Nebraska “N” is the university’s unified mark. Through lockups (the icon with “locked in” text for consistent position and proportion), campus entities are able to brand themselves while strengthening the university’s brand.
The Alumni Association lockup is the primary mark to be used when the NAA needs to be closely associated with the university or works in partnership with the university. Several variations of the lockup and guidance on their uses are on the following page.
For use on pieces that need to appeal to all Alumni, not just represent the official organization or NAA members. Works well on branded merchandise.
Use in same cases as the primary lockups but when the audience might not be familiar with the University of Nebraska, such as national organizations or audiences outside of higher education.
all words and lines are visible.
0.5’’ minimum ‘N’ in print 36 px minimum ‘N’ on screen
To ensure legibility of all words and numbers, the wordmark should never appear smaller than 0.5‘‘ or 36 px. Size
Clear space indicates the area around the logo that should not be infringed by other graphical elements. Minimum clear space around the lockup must be at least 1/4 of the NAA logo width.
Approved use.
Do not alter or replace N.
Do not tilt.
Do not add drop shadow.
Do not use as lettering.
Do not combine with other graphical elements.
Do not distort.
Do not alter text layout.
Do not use black on red.
Do not apply lighting effects.
Do not use non-approved colors.
Using only the ‘N’ requires approval from UNL Licensing & Branding
The wordmark serves as a secondary option to the official logo. It is typically reserved for NAA membership and engagement programs and in pieces co-branded with external partners who do not have the approval to use University of Nebraska marks like the Nebraska “N.”
Use is based on designer discretion.
As with the official logo, legibility of all words should be maintained when resizing the mark.
The full version of the mark is intended for stand-alone treatment where the mark is featured prominently on a design or piece. This version should not be used in a lockup.
This version of the mark works well as an identifying mark where the logo does not hold a place of prominence on a piece or is one of many marks on a piece. Is the version used for NAA program lockups.
.75’’ minimum in print 90 px minimum on screen
To ensure legibility of all words and numbers, the wordmark should never appear smaller than 1.25‘‘ or 90 px.
Clear space indicates the area around the logo that should not be infringed by other graphical elements. Minimum clear space around the wordmark must be at least 1/6 its width.
Guidelines for determining clear space should be placed vertically on the outer bounds of the wordmark, and horizontally on the uppermost point of the mark and underneath the arch of the word “Alumni”.
Guidelines for determining clear space should be placed vertically on the outer bounds of the wordmark, and horizontally on the top of the wordmark and striking through the A in “Alumni”.
.75’’ minimum in print
90 px minimum on screen Maintains appropriate font size and distribution to balance wordmark.
Nebraska Alumni logo and program name are the same color.
Approved use.
Do not alter color order. Do not alter spacing.
Do not use non-approved colors.
Do not resize elements. Do not use red on black or vice versa. Do not distort.
Do not outline.
Do not combine with other graphical elements.
Do not tilt.
Do not use fills. Do not treat with lighting effects.
As the popular chant
“Go Big Red!” indicates, red is the dominant color in the NAA color scheme – however, the full color palette includes a set of primary colors and accent colors. Because red is an integral part of our visual identity, the integrity of the color should be maintained and percentages of red (ultimately appearing pink) should not be used. Gradients are appropriate only when the transition is from the standard red to a slightly darker version of the same red, and should be used sparingly.
Scarlet and cream, the primary colors for the University, are mentioned in three of our fight songs dating back to the early 20th century. They are the official colors of the University. Consistent use of these colors enhances audiences’ visual interaction with our brand.
Pantone 186 C
CMYK 2, 100, 85, 6
RGB 208, 0, 0
Hex d00000
Secondary colors can be used to add variety and visual interest. These colors are not meant to be the lead colors. Instead, use them to enhance design when needed and avoid using large floods of these colors on one piece.
Pantone 7506 C
CMYK 0, 6, 13, 0
RGB 254, 234, 210
Hex ffeed9
Pantone 442 C
CMYK 0, 0, 0, 25
RGB 199, 200,202
Hex c6c8ca
Pantone 444 C
CMYK 0, 0, 0, 45
RGB 157, 159,162
Hex 9d9fa1
Pantone 483 C
CMYK 25, 100, 98, 25
RGB 140, 28, 35
Hex 971b1f
Pantone Warm Gray 6 C
CMYK 29, 28, 33, 0
RGB 185, 174, 164
Hex b9aea4
100% Black White
Pantone 129 C
CMYK 0, 14, 80, 0
RGB 255, 215, 79
Hex ffd74f
Pantone 151 C
CMYK 0, 55, 100, 0
RGB 245, 138, 31
Hex f58a1f
Pantone 383 C
CMYK 24, 0, 98, 9
RGB 188, 203, 42
Hex bccb2a
Pantone 7461 C
CMYK 69, 16, 17, 0
RGB 36, 154, 181
Hex 249ab5
Pantone 534 C
CMYK 95, 61, 29, 10
RGB 0, 93, 132
Hex 005d84
Pantone 513 C
CMYK 38, 100, 0, 0
RGB 165, 34, 141
Hex a5228d
The Nebraska Alumni Association’s font family is reminiscent of typography used in Nebraska yearbooks in the early 1950s, and adds to the modern throwback feel of the brand’s visual identity.
Trade Gothic
Headings and Subheadings
Gotham - All Versions preferred font for headings - may be used as a heading or as a subheading.
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
Gotham Book
Trade Gothic Bold Oblique works well when using the “Huskers Belong Here” graphic.
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
Memphis Medium
Gotham Medium Gotham Bold
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
Trade Gothic Bold Oblique
Memphis - All Versions may be used as a heading or as a subheading.
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
The quick brown fox jumps over the lazy dog.
Memphis Medium
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
The quick brown fox jumps over the lazy dog.
Memphis Medium Italic
Trade Gothic Extended may be used as a headings or subheadings.
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
Trade Gothic Extended
Trade Gothic Bold Condensed No. 20
Trade Gothic Bold Condensed No. 2 may be used for subheadings.
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
Script Accent
Light
Santeli Light is an accent font that should only be used sparingly and for emphasis. It should appear in conjunction with other fonts in the family, and should not be used as paragraph body or in long sentences. It should never be treated in uppercase.
Paragraph Body
Gotham Book is the preferred paragraph body font for advertisements and publications.
The quick brown fox jumps over the lazy dog.
Gotham Book
Trade Gothic Condensed
The quick brown fox jumps over the lazy dog. Book Medium
Trade Gothic Condensed is a good option when space is tight, but should not be used on official business documents.
The quick brown fox jumps over the lazy dog. Condensed No. 18
The quick brown fox jumps over the lazy dog. Bold Condensed No. 2
Adobe Garamond Pro
Adobe Garamond Pro is intended for use in a paragraph body and should not appear as a primary or secondary heading. It is the preferred font for official business documents.
The quick brown fox jumps over the lazy dog. Regular
The quick brown fox jumps over the lazy dog. Bold