Career Resource | Top 10 Tips to Level Up Your LinkedIn

10 TIPS TO LEVEL UP YOUR LINKEDIN LinkedIn is the biggest social media platform for professionals and is a key way of tapping into a broader network of professionals. It links us to people and ideas related to our career interests, alerts us to potential job opportunities and advances our careers through building our professional presence. It is a great forum to reach out to individuals you have worked with, studied with as well as forge new connections and conversations. LinkedIn is used by a number of legal firms and specialist law recruiters to search for legal candidates and find out more about their applicants. It is also a way of ensuring you are aware of what is happening in the profession through following organisations, changes in legal practice and joining discussion groups. Keeping in mind that legal practice is ultimately a relationship based profession, maintaining relationships is key for lawyers. It is important to reflect your personality and ensure your profile is authentic and engaging. Sharing online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use it from time to time, the content you create, share or react to, feeds into this public narrative. How you conduct yourself online is just as important as your behaviour offline. Assume you may be googled and your facebook and LI profile checked out and remember your brand is what people say about you, when you’re not in the room. Don’t assume that your good work alone will speak for itself. Your reputation is your greatest asset so it is important to cultivate your brand to stay relevant and contemporary in a changing landscape.