The Auctioneer March/April 2026

HALL OF FAME Nominations

The Power of Our Auction Community

Recently, I found myself revisiting a few leadership books that have shaped the way I think about teams, organizations, and what makes them strong. One idea that continues to stand out is this: the most successful groups aren’t built on talent alone, they’re built on trust, belonging, and a shared sense of purpose.

As I read that, I couldn’t help but think about

When you step back and look at our profession as a whole, the strength of our industry has never come from any one champion, any one company, or any one generation. It comes from a community of professionals who choose to share what they know, support one another’s growth, and contribute to something bigger than themselves. And that kind of community doesn’t happen by accident. It’s built intentionally, through the environments we create and the

Professions aren’t defined by what they say they value; they’re defined by what they practice consistently. The way we show up in our businesses, the way we serve our clients, and the way we support one another ultimately shapes the reputation, and the future, of this entire industry. That responsibility belongs to all of us, and it requires more than participation. It

When you surround yourself with people who are committed to excellence, growth becomes inevitable. You see it in the professionals who step forward, challenge themselves, and continue to raise the standard. You see it in those who take the time to mentor and invest in the next generation. And perhaps most importantly, you see it in the way this profession continues to

New voices are stepping forward. New leaders are emerging. There is a growing sense of energy and possibility as the next generation finds its place alongside those who have spent decades building the foundation we stand on today. Strong communities don’t just say “you

belong,” they create environments where people experience it. And when people feel that sense of belonging, they don’t just participate, they contribute, they lead, and they help carry the profession forward.

That future, however, isn’t automatic. It will be shaped by the choices we make, whether we engage, whether we share our knowledge, and whether we invest in something beyond our own individual success. It will also be shaped by the kind of environment we each help create, because the environments we choose, and contribute to, matter.

In many ways, the future of this profession isn’t something we inherit, it’s something we actively build. Through the conversations we’re willing to have, the standards we’re willing to uphold, and the example we set for those coming behind us, each of us plays a role in defining what this profession becomes.

That’s the kind of community the NAA has the opportunity, and the responsibility, to model.

That’s also why moments of gathering matter. Throughout the year, the NAA creates opportunities for us to come together as a community, at events, in classrooms, and in conversations that move this profession forward.

These moments give us the opportunity to reconnect not just with each other, but with the role we each play in shaping what comes next.

At the end of the day, what makes this association special isn’t just what we do, it’s how we choose to show up for one another, and the standard we’re willing to set for what this profession becomes next. That is a choice each of us makes every day, through how we lead, how we serve, and how we show up for the people around us. It’s a choice that shapes not only our own work, but the future of this industry.

Here’s to 2026: a year of purpose, progress, and momentum.

Hopson, CAI, BAS, is a nationally recognized auctioneer, fundraising consultant, and the Marketing Director for United CountryBuford Resources Real Estate & Auction. With over 12 years of professional experience, this native of Bonham, Texas, and graduate of Texas Christian University brings a strong educational background to her practice. She is a licensed auctioneer and real estate associate in both Texas and Oklahoma, specializing in farm & ranch, recreational, luxury, and commercial real estate, as well as benefit auctions.

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National Auction Association

Apply for NAA education scholarships all year long!

Your generous donations allow the National Auction Foundation to fund scholarships for NAA educational events. We’ve simplified the process: there is now a single, yearround application form for all scholarships. No more missed deadlines! Apply for any event, at any time, by visiting auctioneersfoundation.org/about-scholarships.

Published by the

PO Box 14518

8820 Monrovia Street Lenexa, Kansas 66285

P: (913) 541-8084 | F: (913) 894-5281

Chief Executive Officer

Allison Mazzei amazzei@auctioneers.org (913) 563-5423

Chief Operating Officer

Kristina Franz, CAE | kfranz@auctioneers.org (913) 563-5426

Director of Finance & Administrative Services Jordan Crupper | jcrupper@auctioneers.org

Director of Communications Joelle Jamvold | jjamvold@auctioneers.org

Accounting & Finance Manager Genny O’Niones | goniones@auctioneers.org

Education Manager Hope Aspenleiter | haspenleiter@auctioneers.org

Events Manager Jennifer Vossman, CMP jvossman@auctioneers.org

Marketing & Digital Media Manager Taven Wohlford | twohlford@auctioneers.org

Membership Engagement Manager Rhonda Wiggins | rwiggins@auctioneers.org

Partner Manager Shelly Urish | surish@auctioneers.org

Program Manager Chelsea Pointer | cpointer@auctioneers.org

A Message from Your CEO

There is something happening at NAA, and I want to make sure you feel it.

Our Digital Marketing Summit sold out. That doesn't happen by accident. It happens when members believe the education NAA delivers is worth showing up for. The energy in that room was a reminder of why this work matters, and it set the tone for what I believe is going to be a defining year for this association.

Financially, we are moving in the right direction. NAA is operating with positive cash flow, and while there is still work to do, our trajectory is clear. We are building an organization that is stable, sustainable, and worthy of the members it serves.

I have spent the last several months on the road visiting state associations, attending their conferences, and connecting with auctioneers. Before I joined NAA, people told me this profession feels like a family. Now I understand what they meant. These are people who know when someone is battling illness. They pick up the phone. They show up. That is not a networking group. That is a family. Witnessing it firsthand, in state after state, has only deepened my commitment to building an association worthy of the people inside it.

We have also been busy building partnerships that open new doors for members. This year, NAA established exciting new relationships with FFA and the Land Broker Co-op — two organizations whose missions align closely with the auctioneering profession and whose members represent real opportunity for the people in our network. You can read more about both partnerships on pages 34 and 40.

And before I let you go — Conference & Show is right around the corner. This July, we are headed to San Antonio, and I hope to see you there. It is always the highlight of NAA's year, and this one is shaping up to be our best yet.

The momentum is real. I am grateful to be on this journey with you.

Allison Mazzei, CEO National Auction Association

2026 NAA Planner

STATE WATCH

Iowa Auctioneers Association

Election Results

President: Leon Martin, Vice President: Jordon Hansen, and Directors: Justin Steward, Kyle Hanson, Doug Head, Tilon Mast, and Sonny Jensen

Competition Results

Team Auctioneer/Ringman Contest

Jordon Hansen and Dylan Kallemeyn

Ringman Champion

Marty Griepentrog

Rookie Bid Calling Champion

Miles McConnaha

Top Ten Going to the State Fair Finals

Dylan Webb, Justin Steward, Tony Wisely, Kyle Hanson, Marty Griepentrog, Tilon Mast, Greg Jensen, Kort McNeer, Chanz Davidson, and Keenan Thygesen.

Pennsylvania Auctioneers Association

The Pennsylvania Auctioneers Association gathered in January in Harrisburg for its 78th Annual Conference & Trade Show, welcoming more than 200 auctioneers, apprentices, students, vendors, and industry partners for four days of education, competition, and recognition.

Election Results

President: Brian L. Oberholtzer, President-Elect: Jason Reed, Vice President: J. Meryl Stoltzfus, Immediate Past President: Michael J. Calvert, and Treasurer and Executive Director: Kimberly K.D. Morgan

Competition Results

The Pennsylvania Auctioneers Championship Champion Chase Noll, Runner-Up Elvin Stoltzfus (also earning Rookie Champion honors)

Auctioneers of the Year

Brian L. Oberholtzer

Advertising and Marketing Competition Results

First-place awards were presented to Alderfer Auction; Hurley Real Estate & Auctions; Shetron Auction & Equipment, LLC; Patrick Morgan Auction Services, LLC; Sanford Alderfer Real Estate/Tranzon Alderfer; Cordier Auctions; and HK Keller.

Patrick Morgan Auction Services, LLC received the Auctioneer’s Choice Award. Wheeler Auctioneering earned Best of Show.

Missouri Professional Auctioneers Association

The Missouri Professional Auctioneers Association held their 2026 Winter Conference in Columbia, Missouri, January 29-31. They held a Bid Calling Camp and Competition for FFA students, a Jr Bid Calling Competition, Ringman Competition, Marketing Competition, and a Bid Calling Competition.

Election Results

President: Chad Shepard, Vice President: Trent Mumm, Immediate Past President: Scott Kuntz, and Directors: Randy Whiteside, Bruce Murphy, Quest Flesner, James (JT) Morgan, Julie White, and Kevin Quinn

Competition Results

Jr Bid Calling

Champion Lane Carter, Reserve Champion Daniel Kuntz, 1st runner up Brey Hansen

Ringman

Champion Kevin Quinn, Reserve Champion Lane Carte, 1st runner up Cody Noel

Marketing Finalists

Print Advertising sale bill Cody Hanold, Print Advertising business cards

JT Morgan, Print Advertising signs and banners Cody Hanol, Vehicle/ UTV/topper truck/trailer Sapp Auctions, Auction Apparel JT Morgan, Photography/Video JT Morga, Social Media/Website Clayton Enyeart

Scholarship Daniel Kuntz

Bid Calling Finalists

Clayton Enyeart, Seth Hutchison, Bob Barker, Cody Noel, Toney Thornhill, Chad Shepard, Daniel Kuntz, Caleb Marquette, Bill Nance, Doug Head

FFA Finalists

Jay Reuterdahl, Daniel Kuntz, Reed Miller, Garret Schwieter, William Freymuth, Ladan DeJong, Layton Wright, Peyson Larrick, Emmett Cote, and Lane Carter

Minnesota State Auctioneers Association

The Minnesota Auctioneers Association gathered January 14-17 in Moorhead, Minnesota, for an incredible Conference and Show filled with education, fellowship, and celebration. Throughout the conference, several champions were crowned, Hall of Fame members were recognized, and attendees had the opportunity to learn new skills while sharpening existing ones. This year also marked an exciting milestone as the association hosted its first-ever FFA Contest. It was a great time to reconnect with old friends, make new connections, and enjoy everything the conference had to offer. Despite the cold Minnesota weather, the turnout and energy was outstanding.

Election Results

President: Jim Connolly, Vice President: P.J. Fanberg, Past President: Dave McLaughlin, and Directors: Lake Boehm, Dave Finnila, Lance Quam, Mitchell Siemers, John Berner, Shareif Eisa, Sara Ness, Andrew Hamilton, and Ray Caruso

Competition Results

Hall of Fame

Dale Zempel and Ray Caruso

Ringman

Champion Cody Aasness, Reserve Champion Lake Boehm, 1st Runner-Up Andrew Molencamp

FFA Contest

Champion Riley Rickford, Reserve

Auctioneers Association of Maryland

The Auctioneers Association of Maryland held its 63rd Annual Winter Conference January 16-17, 2026, in Ellicott City, Maryland. Attendees enjoyed educational sessions, a lively fun auction, awards presentations, installation of officers, networking opportunities and the annual Maryland and Mid-Atlantic Bid Calling Contests.

Election Results

President: Jeremiah Herbst, President Elect: Seth Shipley, Vice President: Brian Warfield, Past President: Sam Grasso, and Directors: Jeff Hayes and Bill Curry.

Competition Results

Roy Gregory was named the 2026 Maryland Bid Calling Champion, winning a $1,000 prize and championship belt buckle. Roxane Casto and Denny Warfield served as the emcees for the contest.

John Stauffer, the 2026 Mid-Atlantic Bid Calling Champion, selling the US Flag after being crowned champion. Pictured with him is his son who proudly held the flag for his father. Congratulations to second place winner Ben Svonavec and third place winner Stephen LaRaviere.

Wyoming Auctioneers Association

The Wyoming Auctioneers Association held its 31st Annual Convention January 8-10, 2026 in Sheridan, Wyoming. The association held a great Bid Calling Contest and public auction. A local high school student, who is interested in the auction business, joined in to a sell a few items. The annual business meeting was held and attendees toured a local business, Tom Balding Bits & Spurs. The convention closed with a member banquet with networking, presentation of donations to local charities, and an awards presentation. Brent Wears was the winner of the Wyoming Auctioneers Association Annual Gun of the Year for 2026!

Election Results

President: Terry Hupp, President-Elect: Zec Owens, Past President: Brent Wears, Treasurer: Shelley Musser, Secretary: Cristen Gay, and Directors: Mel Keffer, Jim Cooper, Forrest Musser, Zec Owens, Cannon Cook, and Clay Bixby

Bid Calling Competition Results

Champion Justin Biesheuvel, 1st-Runner-up Mark Musser, 2nd-Runner-up Clay Bixby, People's Choice Mel Keffer

Auctioneers Association of North Carolina

The 2026 Auctioneers Association of North Carolina Convention & Contests took place January 16-17, 2026, in Concord, North Carolina. The event features continuing education sessions, live auction competitions including the AANC Rookie and Grand Champion contests, vendor networking, and special events such as the Fun Auction and Children’s Auction. T. Kyle Swicegood and Kelly Williams were inducted into the AANC Hall of Fame.

Election Results

Chairman: Michael Parker, President: Russell Aycock, President-Elect: Troy Hall, Vice President: Bucky Hathcock, Treasurer: Susan Holder, and Directors: Brian Calabria, Ricky Higgins, Rick Lashmit, Laura Furr, Mike Hutchens, and Lauren Bell

Competition Results

Rookie Contest

Champion Casey Aldridge, Rookie Reserve Leigh Brown, and 1st Runner-Up Mitchell Wright

Grand Champion Contest

Grand Champion Matthew Parker, Reserve Champion Michael Smith, and 1st Runner-Up Stanley Smith

Team Competition Auction

Champion Team Ricky Higgins and Michael Smith, Reserve Champion Team Zac Taylor and Ron Spiva, and 1st Runner-Up Team Josh Loewensteiner and Lewis Swicegood

Wisconsin Auctioneers Association

Kurt Bachman Attorney and licensed auctioneer from LaGrange, Indiana

What are warranties, as used generally in the auction method of marketing? What do auctioneers need to know about them to minimize risk?

Answer: A warranty, in the context of the sale of goods at auction, is generally a promise or assurance provided by the seller regarding the quality, condition, or performance of the goods being sold. Warranties are important in the auction context. Warranties are given to help bidders feel more comfortable making the bid and buying the goods. Auctioneers must understand that there are different types of warranties, how they are created, how to disclaim warranties, and the effect of any warranty made.

Express and Implied Warranties

A warranty can be either express or implied. An express warranty arises when the seller makes an affirmation of fact, promise, or description about the goods that become part of the basis of the bargain. For example, if a seller (or auctioneer as the seller’s agent) states that a product will perform a specific function or meet a particular standard, this creates an express warranty that the goods will conform to that affirmation or description. Words matter. The seller does not need to use formal words like "warrant" or "guarantee" to create an express warranty; but, mere opinions, puffing, or commendations of the goods do not qualify as warranties. An example of an opinion or puffing may be “This is a beautiful car and the engine sounds good.” Statements of fact that may create an express warranty would be statements similar to the following: “This car has not been involved in any accident.;” “This car has (mileage) and will be sure to get another 100,000.;” and, “The engine was thoroughly checked and is in good working order.” Sometimes a buyer with remorse will try to argue that the words used by the auctioneer in the chant (e.g., “rigged up right and ready to rock and roll”) also create express warranties directly from the auctioneer. As such, your words not only matter in your presentation; but, your words also matter in your chant.

Implied warranties are created by the law and do not require explicit statements by the seller or his or her agent. In the context of the sale goods governed by the Uniform Commercial Code, there are two key types of implied warranties under Indiana law are: the implied warranty of merchantability and the implied warranty of fitness for a particular purpose.

The implied warranty of merchantability ensures that goods are fit for the ordinary purposes for which such goods are used, are of fair average quality, and conform to any promises made on the packaging or labeling. It applies when the seller is a merchant dealing in goods of that kind, unless excluded or modified.

The implied warranty of fitness for a particular purpose applies when the seller knows the buyer's specific purpose for purchasing the goods and that the buyer is relying on the seller's skill or judgment to select suitable goods. This warranty can also be excluded or modified under certain conditions.

There can be both express and implied warranties involved in the sale of real estate as well. Generally, the same analysis applies as it does in the sale of goods. However, because real estate has its own unique qualities and applicable laws, Auctioneers should work with a licensed real estate auction law attorney to properly evaluate these issues and risks.

Auctioneers Must Exercise Caution

Auctioneers should be careful not to make any warranties without the express written authorization of the seller. This authorization should be included in the auction contract or consignment agreement between the seller and the auctioneer. Any disclaimer or exclusion must be explicit and are subject to limitations to protect the buyer.

To effectively disclaim or modify the implied warranty of merchantability, the language must explicitly mention "merchantability" and, if in writing, must be conspicuous. Courts have emphasized that the conspicuousness of the disclaimer is a question of law, and disclaimers buried in fine print or on the reverse side of a contract may be deemed ineffective.

To exclude or modify the warranty of fitness for a particular purpose, the disclaimer must be in writing and conspicuous. Unlike the warranty of merchantability, there is generally no requirement to use specific language such as "fitness for a particular purpose," but the disclaimer must still call the buyer's attention to the exclusion of warranties. Implied warranties can be excluded by expressions such as "as is," "with all faults," or other language that, in common understanding, clearly calls the buyer's attention to the exclusion of warranties and makes plain that no implied warranty exists.

Any disclaimer of warranties should be publicly announced, posted at the auction site, and conspicuously included in the bidder registration agreement. The courts generally construe disclaimers of implied warranties against sellers due to public policy concerns. Disclaimers are not favored and must be clear and unambiguous to be enforceable. Disclaiming implied warranties generally requires adherence to specific statutory requirements, including the use of clear and conspicuous language and explicit mention of "merchantability" for that warranty.

If a seller breaches an express or implied warranty, the buyer may sue the seller and/or the auctioneer and seek damages. The damages recoverable, depending on the circumstances, could include (1) damages for nonconformity of the goods (the difference between the value of the goods as accepted and the value of the goods as warranted); (2) incidental and consequential damages; and (3) revocation of acceptance of the goods and cancellation.

Avoiding Risks for Auctioneers

Auctioneers should generally seek to disclaim any express or implied warranty unless they have the express written authorization from the seller to make such a warranty on the seller’s behalf. If an auctioneer (intentionally or unintentionally) makes a warranty and the seller did not authorize the warranty, the auctioneer may have exceeded the scope of his or her authority as an agent by making the representation and be

required to indemnify the seller or be directly responsible for damages.

Conclusion

It is important for auctioneers to understand warranties, disclaimers, and related issues. The auction contract or consignment agreement with the seller, and the bidder’s registration agreement, should specifically address these issues in favor of the auctioneer. If necessary, these documents can be developed with the aid of licensed attorneys who are familiar with auction law. Well drafted agreements, which specifically address these issues, will help protect the auctioneer and auction company from exposure. Failure to carefully understand these issues and take appropriate action invites costly litigation.

Kurt R. Bachman and Beers Mallers Backs & Salin, LLP appreciate the opportunity to review and answer legal questions that will be of interest to auctioneers. The answers to these questions are designed to provide information of general interest to the public and are not intended to offer legal advice about specific situations or problems. Kurt R. Bachman and Beers Mallers Backs & Salin, LLP do not intend to create an attorney-client relationship by offering this information, and anyone’s review of the information shall not be deemed to create such a relationship. You should consult a lawyer if you have a legal matter requiring attention.

Kurt R. Bachman and Beers Mallers Backs & Salin, LLP also advise that any information you send to Auctioneer shall not be deemed secure or confidential.

Your Voice, Your NAA

What Members Told Us in January's Impact Survey

received direct business referrals

NAA Delivers Real Business Value

generated $10K+ in referral value

Half of survey respondents received direct business referrals through NAA connections over the past two years. Not "maybe someday" opportunities. Actual business. And for many, that business was substantial: 37% generated $10,000 or more in referral value, with 20% bringing in over $50,000.

Think about this. One well-placed referral from a fellow NAA member can cover years—sometimes decades—of dues.

But here's what really resonates: the member who told us they generate more business for fellow NAA members than they receive back, and still called their membership "invaluable." Because the real ROI isn't just measured in dollars.

It's About the People

When we asked why members maintain their NAA membership, the answer was overwhelmingly clear: it's the relationships.

Half cited networking and professional connections as their primary reason for staying. One-third pointed to education and continuous learning. Others mentioned industry advocacy, credentials, and staying current with auction trends.

But the words used told a deeper story. Members called NAA their "extended family." They talked about finding mentors who changed their careers, business partners who became lifelong friends, and a community where someone always picks up the phone when you need advice.

A 40-year member wrote about watching her children grow up at Conference & Show, racing to find their "NAA buddies" the moment they landed. Those childhood friendships? Still going strong today.

You get out of the NAA what you put into it. I'm very thankful for what the NAA has taught me and is still teaching me. ”

generated $50K+ in referral value

A first-generation auctioneer with no family in the business simply said: "Education made our company what it is today. I had no one to teach me." NAA became that teacher.

And a member who described himself as a "part-timer" who joined years ago just to "wear the logo" told us about his transformation:

"For 18 months I have been to every NAA event and training that I could afford. It is changing my life."

Top Benefits Align with Stated Priorities

You Told Us. We Listened.

Survey participants were generous with suggestions, and we heard some clear themes:

More professional development and advanced training

Specialized coaching, niche-specific education, and hands-on skill development beyond the fundamentals

Enhanced networking and connection tools

Find the right colleague for a specific question, partner on deals, or simply connect with auctioneers in your specialty

Geographic diversity in events

Many asked for eastern U.S. locations to reduce travel burden and costs

Expanded virtual options

Not to replace in-person events, but to supplement them with accessible, ongoing learning throughout the year

Clearer communication about what's available

Better information about resources you didn't know existed

This Was A Snapshot, Not The End of The Conversation.

Your Feedback Is Actionable

Your feedback isn't just interesting; it's actionable.

Here's what's already in motion:

Immediately

We've reimagined Community Conversations into Designation Masterminds, curated, designed specifically for designation holders to deepen expertise and connect with credentialed peers. Each mastermind is led by top professionals in their field.

This Spring

We've already launched our new and improved Auction Institute; however, improvements in your user experience will continue to appear throughout the spring. We plan to provide curated education pathways and content grouped by topic.

For 2027

We're actively evaluating how to bring you Designation Academy outside our traditional Las Vegas format. Your request was heard loud and clear.

Some valuable resources, like The Auction Institute's archived courses, specialized summits, and designation programs, are being used by fewer than 20% of respondents.

not a problem; it's our opportunity to help more members discover tools that could accelerate business growth.

Your ideas, questions, and experiences shape everything we do. Have a suggestion? Share a success story? Question about a program? Email us anytime at info@auctioneers.org. We're listening.

Didn't get a chance to take the survey? We want to hear from you, too. Watch for future opportunities to share your feedback, or reach out directly anytime.

Real Estate Playbook, Aligned for Auction Workflow

By: Editorial Staff, in partnership with James Harris and Holly Meyer Lucas's Mastermind Discussion

Success in today’s real estate market is not accidental. It is engineered. The same principles that drive elite traditional agents can, and should, be intentionally aligned with the auction method to create stronger results, clearer positioning, and greater competitive energy.

In the recent AARE Mastermind Webinar, Holly Meyer Lucas welcomed James Harris, star of Bravo’s Million Dollar Listing LA, founder of Harris & Partners, and Estates Director at Carolwood Real Estate, for a candid conversation on what he calls a “Real Estate Playbook” aligned with auction workflow. The clear takeaway: elite real estate strategy and auction methodology are not at odds. When aligned correctly, they amplify one another.

Building the Foundation Through Intentional Positioning

At the core of Harris’s real estate playbook is intentional positioning. Whether selling through traditional listing or auction, the first step is defining the narrative of the property. High-performing agents do not simply list features; they craft a story.

Auction professionals must move beyond specifications and answer three essential questions:

What makes this property rare?

Who is it designed for?

Why does the timing matter?

In a compressed auction timeline, that narrative must be clear from the outset. Every photo, video, email and social post should reinforce the same message.

Harris recommends treating every auction campaign like a luxury launch. That means professional visuals, a strong digital presence and a coordinated marketing rollout that builds anticipation from day one. Tease the property. Leverage social proof. Create consistent touchpoints across platforms. Within an auction workflow, this translates into a strategic pre-auction marketing calendar designed to generate demand well before bidding opens.

Momentum fuels urgency. Urgency fuels bidding.

Database Precision

Another pillar of the playbook is database precision. Harris emphasized the power of cultivating and consistently communicating with a curated audience. Not every buyer is the right buyer. Rather than broadcasting broadly and hoping for traction, auctioneers should segment their outreach:

Who has purchased similar properties? Who has inquired about comparable assets? Who is actively looking in this market?

Targeted communication increases the likelihood of qualified bidders engaging early. Early engagement builds confidence and competition.

Confidence in Pricing

Confidence in pricing strategy is equally critical. In traditional real estate, overpricing stalls momentum. In auction, ambiguity discourages participation.

Buyers need clarity around value range, seller motivation, and timelines. When expectations are defined upfront, bidders enter the process informed rather than hesitant. Transparency reduces friction and increases decisive action.

Preparation Separates Professionals from Performers

A strong auction workflow requires rehearsed communication with both sellers and buyers. Sellers must understand the marketing strategy, financial commitment and potential outcomes. Buyers must understand the process, registration requirements and bidding terms.

Anticipating objections before they surface creates smoother campaigns and stronger auction-day results. Confidence is built long before the gavel falls.

Adapt and Overcome

Adaptability defines high-level operators. Markets shift. Interest rates fluctuate. Digital platforms evolve. Auction professionals who continuously refine their marketing mix, upgrade their technology, and sharpen their messaging will outperform those who rely on legacy systems. A playbook is not static. It is adjusted as the field changes.

Excellence is a standard, not a price point

The discipline of high-touch service, timely follow-up and brand consistency should apply to every listing, regardless of value. Auction professionals who elevate presentation and communication across the board strengthen both their reputation and referral pipeline.

When aligned intentionally, the auction method and high-performance real estate strategy are not separate systems. They are complementary.

The Real Estate Playbook, aligned with auction workflow, is ultimately about intentionality. Strategic storytelling. Database precision. Transparent communication. Rigorous preparation. Continuous adaptation. When these elements work together, auction professionals are not simply conducting sales. They are orchestrating competitive environments designed to maximize value.

Borrow the best from traditional high-performance real estate. Layer it into the auction model. Then execute with confidence.

For upcoming Mastermind Discussions, visit our website by scanning below:

and the Family Behind the Gavel LEGACY, OPPORTUNITY,

By: Shane Ratliff, in partnership with Editorial Staff

The Foundation at Home

At the center of all of this is my wife, Jackie—my partner of 26 years and, without question, the best mom our kids could have asked for. Jackie has been the steady force behind our family, providing encouragement, perspective, and unwavering support through every long day, late night, and milestone.

Whether reinforcing confidence before a competition, celebrating wins, or helping us stay grounded through the demands of the profession, her influence has shaped not only our family’s success but the way we approach our work. In many ways, the achievements we celebrate publicly are built on the quiet strength she provides every day.

A Family Rooted in the Industry

Our story is not just about one father and daughter—it is about a family woven deeply into the auction profession. Ellie’s brother, Dustin, has built a career as an accomplished auto auctioneer, carrying forward the same passion for the chant and the marketplace.

For participants, the experience often becomes a catalyst. It transforms curiosity into commitment and gives them a sense of belonging within the auction community. These programs are where tomorrow’s leaders first discover their voice.

Membership as the Engine of Excellence

The connection between honors like the Hall of Fame and programs for youth is membership engagement. Associations are strongest when members actively participate—by mentoring, supporting events, and nominating those whose contributions deserve recognition.

Supporting the Junior Auctioneer Championship sends a clear message to young competitors that their growth matters. Submitting Hall of Fame nominations ensures that the stories of leadership and service that shaped our profession are not forgotten.

Building Forward Together

This past year has reminded me that legacy is not just what we leave behind—it is what we intentionally build forward. When we celebrate achievement while investing in emerging talent, we create a profession that is both grounded in tradition and energized for the future.

I encourage every NAA member to engage deeply: mentor a young auctioneer, support youth programs, and recognize the leaders among us. Our collective participation is what sustains excellence and ensures that the next generation has both the opportunity and the inspiration to carry the gavel forward.

In the end, honors fade, but the impact we have on people—and the pathways we create for them—becomes the true measure of our legacy.

Recognition in the auction profession is always meaningful, but occasionally it carries a deeper resonance. This year brought one of those rare and humbling intersections for my family: my induction into the National Auction Association Hall of Fame and, in the same season, my daughter Ellie earning the title of International Junior Auctioneer Champion.

While these honors are deeply personal, they also tell a broader story— one about legacy, opportunity, and the role family plays in shaping the future of our profession.

The Meaning Behind the Honor

The NAA Hall of Fame represents far more than a milestone in a career. It reflects decades of mentorship, innovation, and service that collectively define what excellence looks like in the auction industry. It is a reminder that our profession is built not only on transactions, but on relationships, standards, and a commitment to lifting others along the way.

When members take the time to nominate deserving peers, they help preserve our institutional memory and set a benchmark for the next

generation. Recognition is not simply about celebrating the past—it is about guiding the future.

Ellie’s Journey: Discipline Beyond the Rostrum

Seeing Ellie step onto the stage as the International Junior Auctioneer Champion was one of the proudest moments of my life—not just because of the title, but because of the work behind it.

Ellie is graduating from Illiana Christian High School in Dyer, Indiana, and will continue her journey at Arizona Christian College on both a track and academic scholarship. Athletics have shaped her character from a young age. The discipline of early mornings, the resilience built through competition, and the commitment to continuous improvement all translated naturally into her auctioneering.

Her success is not accidental. It is the result of practice, preparation, and a mindset that embraces growth. Watching her balance academics, athletics, and auctioneering has been a powerful reminder that the habits we cultivate early often define the leaders we become.

Her sister, Emily, along with her husband Austin of Bachmann Auctioneers, is actively involved in auctions in Minnesota, working across real estate, equipment, and consignment. Each of them has carved out their own path, yet all share the same foundation: respect for the profession and a commitment to serving buyers and sellers with integrity.

Seeing multiple generations and branches of our family engaged in different sectors of the auction world reinforces a simple truth—this industry thrives when knowledge and enthusiasm are passed forward.

Why Youth Programs Matter

Programs like the International Junior Auctioneer Championship are essential because they provide a proving ground. They help young people build confidence, develop communication skills, and envision a future in the profession long before they step into it full-time.

Women Who Move the Gavel Forward

Breaking Barriers, Building Opportunity: Shannon Eason’s 40 Years of Leadership, Lessons & Love for Auctioneering

When Shannon’s parents attended parent-teacher conferences in elementary school, the teachers were consistent in their feedback: "Shannon talks too much and too fast during class."

In a playful conversation between her father Ron Sewell and family friend Terry Mathena discussing Shannon’s future and her fasttalking abilities, Terry suggested auctioneering may be a fit for success. And that nudge was all it took.

Shannon’s entry into auctioneering was anything but conventional. “I wasn’t warmly welcomed into auction school 40 years ago,” she recalls. “It was a man’s world. I was told not to be a distraction to the men who were there to be auctioneers.” (Nine years later, the same person gave Shannon a note saying he knew she would do great things.) What began as a suggestion from her father’s friend to attend auction school quickly turned into a career defined by resilience, independence, and impact.

Shannon worked hard to achieve her dreams and elevate to the point she’s currently at.

When asked what’s behind her drive, she answered: “Several things...but when it gets down to it, I love it! It's all about a passion to make a difference. When an organization funds life-changing programs, my heart gets full. When a family needs to sell their real estate and personal property? I'm there. That motivates me to go to work every day.”

Her defining moment came in July 1995, when she won the International

Auctioneer Championship. At a time when car auctions seemed out of reach, that victory redirected her path toward real estate and personal property auctions, eventually leading to ownership of her own company.

“Owning my own real estate and auction company gives me the independence to work, give back to my community, and subcontract auctions from coast to coast. I truly feel like I have been able to live the dream,” Shannon says.

When she looks back, she reflects with gratitude that a greater force guided her on a different journey.

Over four decades, opportunities for women have transformed dramatically. “I fought tooth and nail to get my foot in doors,” she says. At 19 years old, she hired a retired postmaster to go with her on proposals to help convince prospects of her ability to sell their assets. A local auctioneer was not interested in giving the opportunity to gain experience, so Shannon created her own.

“Now, women are not only successful—they are in demand. They are owners, managers, directors, and auctioneers, conquering every sector of the industry.”

Looking back over her 40-year career—and the years still to come— Shannon remains thankful for the memorable moments and mentors who supported her along the way. One foundational relationship that truly shaped her path? The steady encouragement and support from her father, Ron. “I didn't grow up in an auction family and have the opportunities as a 2nd, 3rd or 4th generation auctioneer, but I was fortunate to have parents who believed in me. “

Shannon continues to grow both personally and professionally, leveraging her experience to mentor the next generation. She has taught at World Wide College of Auctioneering and the Professional Ringmen Institute for more than 20 years, while coaching aspiring auctioneers in contests and careers alike. Additionally, Shannon attends NAA Conferences, workshops, and seminars to not only learn from her peers, but to expand her network (and visit with her friends).

"All auctioneers have the opportunity to grow by listening and learning."

Women have long shaped the auction profession, yet leadership today looks different than it did decades ago. These stories are not about rarity. They are about impact. Across markets, niches, and continents, women are defining what excellence in auctioneering looks like through challenging assumptions and expanding opportunity for the next generation.

In this feature, we highlight two accomplished professionals whose journeys illustrate both legacy and momentum. Shannon Eason, celebrating 40 years in the industry, reflects on breaking through barriers and shaping opportunity for women. Marcela Dávila, an emerging force in Mexico, has made waves internationally, redefining what a first-generation auctioneer can achieve.

Given a Chance, She Made History: How Marcela Dávila Became Mexico’s Trailblazing Auctioneer

Marcela Dávila’s auction career began with an opportunity that would shape everything to come.

At 21 years old, she attended her first auction in ADESA Guadalajara, Mexico, invited by a friend who was the head auctioneer. On that very first day, she was given the chance to work the ring—a role usually reserved for more experienced staff.

“That friend not only opened the door for me but also became a mentor, helping me understand the business in Mexico and guiding my career in the right direction,” she recalls.

Her rapid ascent was historic. Marcela became the first female Ringman in Mexico and later earned her license as the only female Auctioneer in her country. These early achievements set the tone for a career defined by ambition, resilience, and vision. “When I first set foot on that auto auction, I didn’t know it, but auctioneering was going to completely change the trajectory of my life,” she reflects.

Marcela’s career-defining moments span leadership, competition, and personal milestones.

Leading ADESA Mexico as head auctioneer required navigating cultural and gender barriers. Graduating from World Wide College of Auctioneering not only expanded her credentials but also introduced her to her future husband and an international network of professionals. Competing on the International Auctioneers Championship stage honed her skills and visibility, culminating in her 2024 victory as International Auctioneer Champion all while embracing motherhood for the first time.

Marcela sees her role as both a leader and a connector.

“It’s our responsibility to encourage the upcoming generation of girls to dream about auctions as a career path,” she says.

She emphasizes mentorship, community, and taking advantage of resources like the NAA and local associations to build an empowering network.

Looking ahead, Marcela is focused on expanding her business across auto and commercial markets in Mexico and Latin America, while fostering ethical, committed professionals. Her story is a testament to what happens when early opportunity meets persistence, community, and vision.

"Helping reshape the auction landscape in my home country and seeing others thrive in the field would be a dream come true."

CHAMPIONS

Built for More Than the Moment

Abbey

Schmid and Tanner Roberts on leadership, legacy, and why the real win begins after the International Auctioneer Championship stage.

When our names were called at the International Auctioneer Championship, it was a full-circle moment. A moment of gratitude. A moment of validation. A moment of “wow, look what God can do.”

But very quickly, the title stopped feeling like an achievement and started feeling like a responsibility.

Because being a champion isn’t about the buckle. It’s about what you build with it.

Auctioneering gave both of us a career. It gave us a platform. It gave us community. And now it gives us an opportunity to give back in a bigger way.

We firmly believe this: our chant is a tool, but our leadership is the legacy.

Every auctioneer has the ability to impact a room. We know how to read energy, create momentum and move people to action. That same skill that sells collector cars, real estate or equipment can also fund scholarships, support families in crisis, strengthen youth programs and rally communities around hope.

Tanner recently shared his favorite item he has ever sold, and it had nothing to do with rarity or price. It was about the moment. A room full of people leaning in. Hands going up not because they needed the item, but because they believed in the cause. The chant became connection. The bids became belief. The sale became service.

That is the power of this profession.

Competition has sharpened us. Recognition has elevated us. But growth, real growth, creates opportunity. The IAC stage stretched us, refined us and pushed us under pressure. Now we get to take everything we have learned and pour it back into the industry that shaped us.

That is why Next Gavel Up matters so much to us.

We started Next Gavel Up as a monthly virtual meeting, hosted by us, for youth across the nation to network with their peers, develop their skillset, and ask candid questions to two people who were once in their shoes.

This program is not just a workshop, but rather a commitment to the future of our profession. It is where rhythm meets responsibility, stage presence meets servant leadership, and young auctioneers learn not just how to chant, but how to carry themselves with confidence, clarity and character.

We teach mechanics. We teach breath control. We teach cadence.

But more importantly, we teach mindset, gratitufe, and professionalism. The understanding that this microphone is a privilege and leadership is a choice.

If we want our industry to thrive 10, 20 or 30 years from now, we cannot just compete. We must cultivate.

To the NAA members reading this who feel the nudge to give back but do not know where to start, begin right where you are.

Offer to chant at a youth livestock auction. Mentor a first-year member.

Volunteer your voice at a fundraiser.

Host a small skills session at your state association. Invite someone to ride along with you for the day.

Impact does not require perfection. It requires participation.

When we show up as servant leaders, we elevate the entire profession. We strengthen trust in our communities. We model integrity for the next generation. And we remind people that auctioneers are more than fast talkers. We are facilitators of generosity, stewards of legacy and builders of opportunity.

For me personally, this profession is generational. It is legacy. It is watching my kids pick up a microphone and seeing possibility in their eyes. It is understanding that what we do today shapes what they inherit tomorrow.

Championships are earned in moments.

Legacy is built in the everyday choices to serve. Because the true measure of a champion is not the title they hold. It is the people they lift along the way.

The true measure of a champion is not the title they hold. It is the people they lift along the way.

The Conversation Shaping

What’s

Next

Your Conference & Show Keynote

Human Intelligence, Amplified

Inside the Generation AI Keynote

Artificial intelligence is rapidly reshaping the way we work, communicate, and make decisions. The real opportunity isn’t about machines replacing people but rather learning how to work alongside them.

For our keynote, Frankie Russo challenges the common narrative around AI and instead introduces a more optimistic and practical approach. Rather than competing with technology, you will learn to augment your capabilities with it, freeing up time for creativity, strategy, and human connection.

The Voice Behind the Vision

Meet Frankie Russo

Frankie Russo is a best-selling author, serial entrepreneur, and recognized as one of the Top 50 Thought Leaders in Growth. Since 2005, Frankie has built, scaled, and sold companies across multiple industries, including technology, advertising, marketing, music, retail, real-estate, automotive, agriculture, broadcasting, publishing, and finance.

One of Frankie’s biggest ventures was 360ia, where he developed an early AI-driven Martech platform that leveraged machine learning to optimize marketing performance. This product was distributed nationwide and built teams in both the U.S. and India, pushing the boundaries of AI-powered business solutions before most companies were even thinking about it.

Frankie believes that growth isn’t about luck—it’s about having the right strategy and systems. He put that belief into action by leading a company to 60X growth in just three years before successfully exiting to a Fortune 500 company. Frankie has been honored eight times on the Inc. 500 list, and now, helps organizations break free from stagnation and achieve limitless growth through proven, repeatable strategies.

Russo explores how individuals and organizations can pair the speed and efficiency of AI with the imagination, authenticity, and insight that only people bring to the table.

Through real-world examples and interactive insights, attendees will gain a clearer understanding of how AI can act as a “copilot” rather than a replacement. The session will explore how leaders and professionals can identify the tasks AI does best, use it to accelerate workflows, and unlock new opportunities for innovation and growth.

More than a technology talk, this keynote is about mindset. Russo invites attendees to rethink how they approach change, embrace experimentation, and lean into the uniquely human qualities that machines cannot replicate.

In a world moving quickly toward AI-powered workflows, the greatest advantage may not be resisting change, but learning how to harness it.

Why This Conversation Matters Now

The Turning Point for Technology

What You’ll Take Away

• How to identify tasks AI can accelerate in your daily workflow

• Practical ways to pair AI efficiency with human creativity

• Strategies for adapting to rapid technological change

• A mindset for leading through innovation rather than resisting it

Artificial intelligence is moving from concept to everyday tool across nearly every industry. Understanding how to leverage AI while preserving human creativity, judgment, and relationship-building will define the next generation of successful professionals.

Designed for Movement

MEMBER SPOTLIGHT

with

Q&A JUSTIN KENNEDY, BAS

What sparked your interest in becoming an auction professional?

I backed into the auction business in a pretty unconventional way. In 2020, we launched Oklahoma Auction School just as the world shut down, and when things opened back up in 2021, we held our first class. My background was in managing schools, so I initially approached the industry from a management and leadership standpoint.

What truly sparked my interest, though, was the people. I attended my first state association meeting in 2020 and another in 2021, and I was immediately drawn to the relationships and quality of people in this industry. The generosity, professionalism, and willingness to help others was something special. Along the way, incredible mentors stepped forward to guide me. I often say I have stood on the shoulders of giants in this industry. From that point forward, I was hooked. The auction industry became more than a profession to me. It became a family and a business I’ll never leave.

Were there any challenges you faced?

Whether someone is first generation or fifth generation in the auction business, breaking into the industry requires determination and persistence. One of the biggest hurdles is simply educating the public about what we do. Many people have never been exposed to the auction industry, and they often assume auctioneers only volunteer their services or that auctions are outdated. In reality, auctions are a powerful and professional way to sell assets and raise funds. Helping people understand the value of the auction method of marketing is one of the biggest challenges—and opportunities—our industry faces.

Has your perception of the auction industry changed since you started? If so, how?

Absolutely. When I first entered the auction business, I didn’t know what I was getting into. I initially got involved simply to help a friend and had no idea how deeply it would impact my life. Over time, the industry has become a major part of my world and has influenced my family and the work I get to do every day. My perception has changed as I’ve seen the incredible impact auctions can have on people. The auction industry has given me the opportunity to help others, support communities, and make a difference in people’s lives, which is something I strive to do every single day.

Why do you love what you do?

The auction business is a relationship-driven profession, and relationships are at the center of who I am. I love building connections, strengthening friendships, and working alongside people who genuinely care about one another. This industry gives me the opportunity to help people every single day, whether that’s through fundraising, education, or simply encouraging someone who is just getting started. The people in this business are incredible. They will do anything for one another, and I feel the same way about them. I’m proud to be involved in the National Auction Association and several state associations, and I’m grateful to be part of a profession built on service and relationships.

How do you think auction professionals can continue to stay relevant?

The best thing an auction professional can do to stay relevant is to stay

educated and connected. Our industry continues to evolve, and if you want to remain competitive, you must keep learning. That means attending conferences, participating in associations, and building relationships with others in the profession. I often hear people say they can’t afford to take time away from work to attend those events. My response is simple—you can’t afford not to. The relationships, education, and ideas gained from those experiences are invaluable. The value of any association is what you bring to it, and staying involved keeps you growing and relevant.

How has the NAA helped you become a better auction professional?

The National Auction Association has been life-changing for me. Through events like Conference & Show, the Certified Auctioneers Institute, designation academies, and community conversations, the NAA has helped shape how I view the profession. Beyond the education, the relationships I’ve built through the NAA have been incredibly meaningful. I’ve connected with people who believe in me, challenge me to grow, and stand behind what I represent. The NAA has helped develop my perspective as an auction professional and provided opportunities to learn from some of the best minds in the industry. The organization continues to strengthen and elevate our profession.

What do you find most rewarding about this point in your career?

At this point in my career, the most rewarding thing is the ability to give back. It’s incredibly meaningful to reach a place where people know who you are, understand your heart, and trust your intentions. That trust opens the door to opportunities to stand beside others, help with events, mentor young auctioneers, and support organizations doing

great work. For me, success will never be measured by what I gain. It will always be about what I can give and how I can help others succeed.

What skills do you think tomorrow’s auctioneer will need that weren’t as important 20 years ago?

Many people would immediately say technology, and that’s certainly part of the answer. Technology continues to transform how auctions are marketed and conducted. However, I believe the most important skill for tomorrow’s auctioneer will be the ability to adapt quickly. The next generation of auctioneers—many of them coming through programs like FFA—will develop ideas and tools we can’t even imagine today. The auctioneer of the future must be willing to embrace change, learn continuously, and evolve with the industry. Those who stay flexible, innovative, and open to innovative ideas will be the ones who thrive in the decades ahead.

What expectations do you have for the NAA’s recent partnership with the National FFA Organization?

I believe the partnership between the National Auction Association and the National FFA Organization has incredible potential. It introduces students to auctioneering as a career path while also strengthening the connection between agriculture and the auction profession. Programs like the FFA Auctioneering Career Development Event allow students to develop confidence, communication skills, and leadership through the art of the auction chant. My expectation is that this partnership will continue to grow nationwide, creating opportunities for young people to discover the industry earlier and build a strong pipeline of future auction professionals who are passionate about serving their communities.

The Auctioneer’s Guide to Choosing the Right Payment Processing Partner

How NAA members can protect margins, improve bidder experience, and avoid costly surprises.

Provided by NAA Partner, Electronic Data Payment Systems (EDPS)

For many auction businesses, payment processing is treated as a commodity until something goes wrong. A delayed deposit after a strong sale. A surprise funding hold. A chargeback that should be easy to win but isn’t. Or a “great rate” that turns into a maze of fees.

The right merchant services partner does more than run cards. They protect cash flow, reduce friction at checkout, and help you keep more of the proceeds you worked hard to earn. Here’s a straightforward framework to evaluate providers and choose one that fits the realities of auction operations.

1) Start with your auction’s payment profile

Before you compare providers, define your baseline. A strong provider will ask for this up front and if they don’t, they’re quoting you blind.

Capture these five items:

• Monthly volume and how it changes seasonally

• Average and high-ticket size (your “largest likely ticket” matters in underwriting)

• How you accept payments: in-person, keyed, invoice, online bidding, payment links

• Card vs. ACH mix (especially for high-ticket buyers)

• Refund/chargeback history and common dispute reasons

This one-page profile will keep you from making decisions based on a generic sales pitch.

2) Require transparency beyond “our rate is X%”

A single “rate” is rarely the real cost. Your total processing expense is a combination of card brand costs plus the provider’s markup and monthly fees.

Ask every provider for a written schedule that includes:

• Pricing model (interchange-plus is easiest to compare; tiered pricing is often harder to audit)

• Monthly fees (platform, gateway, statement, PCI, support, “minimums”)

• Per-transaction fees (auth fees, batch fees, AVS fees, etc.)

• Chargeback and retrieval fees

• Contract terms (auto-renewal, early termination, rate/fee change language)

• Equipment terms (purchase vs lease—leases are often the most expensive “gotcha”)

Best practice: share a recent statement and request a side-by-side analysis showing what you would have paid under their program for that same month. If a provider won’t do this, move on.

3) Prioritize funding reliability because auctions run on cash flow

Ask:

• When do funds hit your bank account? Next day, two days, or longer?

• What triggers a funding hold or reserve? Volume spikes? Large tickets? New bidders? More keyed entries?

• Who can release a hold—and how fast? Is there a direct escalation path?

• Can limits grow as you build processing history? What are the milestones?

A good provider will explain hold triggers clearly and help you prevent them. A weak provider will stay vague until after you’re boarded.

4) Ensure the provider understands auction-specific risk Auctions have unique ingredients: high tickets, buyer premiums, card-not-present bidders, item disputes, delivery timing, and the occasional “buyer’s remorse” claim.

Look for a provider that can support:

• Clear statement descriptors so buyers recognize the charge

• Strong documentation habits (invoice terms, buyer agreements, lot descriptions)

• Dispute support that helps you win not just forwarding emails

• Fraud controls for online bidding (AVS/CVV strategy, velocity rules, manual review triggers)

• ACH options for the right situations (especially high-ticket invoices and repeat business buyers)

If a provider can’t explain how they reduce auction chargebacks and fraud, they’re not prepared for your environment.

5) Test support before you sign

The best time to evaluate support is when you’re still a prospect.

Ask:

• Do you get a dedicated team, or a generic call center?

• Who handles chargebacks, and what’s the expected response time?

• What does onboarding look like, and who owns the process?

Then do a quick test: call their support line and ask a specific question about funding holds or chargebacks. You’ll learn a lot in five minutes.

6) Watch for common “gotchas”

If you want to avoid regret, watch for these warning signs:

• Pricing that sounds too good without a full written breakdown

• Tiered pricing with “qualified / mid / nonqualified” categories that aren’t clearly defined

• Equipment leases that are long-term and hard to cancel

• Contracts that allow fee changes with minimal notice

• Pressure tactics (“sign today or lose the deal”)

The best partnerships are built on clarity and trust— not urgency.

7) Make the decision with a simple scorecard

Compare 2–3 providers using a quick weighted score:

• Total cost modeled from your statement – 30%

• Funding speed + hold/reserve policy – 20%

• Support model + responsiveness – 20%

• Auction-fit tools (online payments, invoicing, ACH, fraud controls) – 15%

• Contract fairness + flexibility – 15%

The “cheapest” provider often loses when you factor in service, funding reliability, and dispute support.

Final takeaway for NAA members

Choosing a payment partner is choosing how smoothly your auction closes. Look for transparency, predictable funding, auction specific risk experience, and support that answers the phone. When providers are evaluated on real statements and real operational requirements, the right decision becomes obvious.

“ Choosing a payment partner is choosing how smoothly your auction closes. ”

In the auction world, funding matters as much as pricing. A small difference in effective rate can be less costly than a delayed deposit when you have consignor payments to make. The NAA has partnered with Electronic Data Payment Systems to

you have specific questions

Your Association at Work

Momentum continues across the National Auction Association as key initiatives take shape to better serve members and position the industry for the future.

A major step forward is the formation of a strategic partnership with the Land Broker Co-op.

This collaboration expands opportunities for auction professionals working in land and real estate, creating stronger connections between brokers and auctioneers while increasing visibility for land listings.

Through the partnership, NAA members gain complimentary property listings on LandBrokerMLS, the nation’s premier land auction discovery platform, along with preferred pricing on Co-op membership. Members receive 12 months of free national exposure for land auctions, with unlimited listings and no fees, putting properties in front of thousands of qualified buyers. After the introductory period, members can continue at a discounted rate, while those ready to expand further can access exclusive pricing on full Co-op membership and advanced marketing tools. The result is simple: more visibility, more bidders, and stronger outcomes for sellers.

Education remains a central focus, with the rollout of the newly enhanced Auction Institute.

The updated platform delivers a streamlined, user-friendly experience designed to make learning more accessible and intuitive. While the transition is ongoing and archives are actively being uploaded, we appreciate your patience as we build a more dynamic educational hub to support your professional growth.

Leadership development is also in motion.

Following the close of board candidate applications in early March, the Leadership Development Committee has conducted interviews and is now reviewing candidates to prepare recommendations for the Board of Directors. This thoughtful process ensures strong, capable leadership to guide the association forward. Members can expect the official announcement of the newly recommended board candidates in late March or April.

Each of these efforts reflects a shared commitment to progress, innovation, and member value. From strategic partnerships to enhanced education and leadership development, the work happening today is shaping the future of the auction industry.

Your Cornerstone Committees at Work

The Promotions Cornerstone continues to focus on strengthening engagement and expanding the visibility of the auction industry through strategic communication and member-driven storytelling.

Recent efforts include promoting the Certified Auctioneers Institute’s (CAI) 50th-anniversary campaign, driving strong participation in the NAA Marketing Competition, and planning for National Auctioneers Week, which takes place April 27-May 2, 2026.

This year’s celebration will feature a new content hub designed to help members easily participate using shareable graphics, prompts, and social media resources. (See page 16 for additional information)

The committee remains dedicated to highlighting the work of auction professionals nationwide while creating new opportunities for members to share their stories and engage with the broader auction community.

The Community Cornerstone entered the first quarter focused on leadership development, strategic alignment, and strengthening the pipeline for future NAA leaders.

Several task forces are currently in a strategic reset during the staff transition, allowing the committee to evaluate priorities and structure for the year ahead. Notably, progress continues on the FFA partnership, with a Memorandum of Understanding advancing that would formally recognize IJAC within the FFA framework — an important step toward long-term national collaboration.

Community Conversations has evolved into a bi-monthly webinar format led by the Education Cornerstone, aligning educational programming with NAA designations while maintaining the Community Cornerstone’s broader focus on engagement and outreach. As the year progresses, the Community Cornerstone remains committed to cultivating leadership, expanding partnerships, and building meaningful connections that strengthen the future of the auction profession.

The Education Cornerstone began the year focused on expanding learning opportunities and strengthening connections across NAA’s designation communities. The Designation Masterminds webinar series launched early in the year, bringing members together for focused discussions, shared challenges, and practical insights tied to their professional designations. February’s Digital Marketing Summit also delivered two days of hands-on learning, collaboration, and new marketing strategies, including an advanced pre-summit seminar designed for deeper discussion and peer exchange.

This spring marked the 50th anniversary of the Certified Auctioneers Institute (CAI), with CAI and CAI Next bringing together auction professionals for an updated learning experience that honored the program’s legacy while looking ahead to the future.

Planning is well underway for July’s Conference & Show education program in San Antonio, while the Benefit Auction Summit task force continues developing the 2026 event in Napa Valley.

The Advocacy Cornerstone Committee is strengthening efforts to ensure auctioneers are represented in legislative and regulatory conversations that affect the profession. One current focus is pending legislation in Puerto Rico that could impact auction professionals operating in the region. Rather than opposing the bill outright, NAA is preparing a formal response recommending targeted amendments and positioning the association as a collaborative partner in the regulatory process.

Another key initiative is the launch of the first National Auction Advocacy Week, scheduled for August 10-14, 2026. During the congressional August recess, NAA hopes to have at least one volunteer from every state meet with their members of Congress in their home districts. Volunteers will receive training webinars, talking points, and support to prepare for these meetings. Advocacy efforts will also be supported through a PAC fundraiser during Conference & Show week in San Antonio on July 14, helping provide resources for continued legislative engagement on behalf of the profession.

Members

New Members

Duke Allen

Beloit Auction Service, Inc. Beloit, WI

Theresa Arroyo Auction Masters Maple Grove, MN

Eric Barr

Barr Realty & Auction Co., Inc. Hardinsburg, KY

Evan Barr

Barr Realty & Auction Co., Inc. Hardinsburg, KY

Grant Bayesk

Iron Horse Auction Company, Inc. Rockingham, NC

Kurt Beidelschies

Red Check Auctions Upper Sandusky, OH

Brandi Brown

M Davis Group Weatherford, TX

Josh Carrell Carrell Auctions Independence, MO

Chris Coddington

American Auctioneers, LLC Athens, AL

Jason Conley

Metzger Property Services, LLC Warsaw, IN

Alea Cook

CMA Equipment & Auction Services LLC Horner, WV

Jared Cox

Fort Myers Auction Fort Myers, FL

Brittany Farr

Morris Auctioneers, LLC Murray, KY

Diane Gage-Ufert Granville, OH

Zac Garner Garner Auctions, Inc. Athens, AL

Jon Graves

Bluegrass Realty & Property Mgt. Inc Springfield, TN

Davis Grovenstein Longleaf Solutions Pembroke, GA

Murphy Grovenstein Longleaf Solutions Pembroke, GA

Westin Hamilton Peralta, NM

Mikayla Jarrell Entrusted Auctions/Farmer Auctions Salem, VA

Erin Kranz-Kinden Sheridan, WY

Sean Larking SPL Auctions, Inc. Richmond Hill, GA

William McCain McCain Auction Services Circleville, OH

Lydia Mortimer Kennewick, WA

Alex Nauman Salem, OR

Scott Oglesby Oglesby and Company, Inc. Frostproof, FL

Shelby Parscale Equip-Bid Auctions Pleasant Hill, MO

Misty Riley Kearny, MO

Andrew Shick

Cutting Edge Auctions Grand Junction, CO

Thomas Shultz Tampa, FL

Maurice Stover Ashland, VA

Tiffany Works Gadsden, AL

Glenn Yeager Valley Auctions, LLC Hurricane, WV

New members that joined between Jan. 20, 2026 and Mar. 10, 2026

Auction School Graduates

1st Row (left to right): Roland Rynkiewicz, Jarrod Smith, Kent Smith, Kim Stewart, Courtney Holleran, Krisiti Croom, Grace Lakey, Cheri Boots-Sutton, Roberto Maldonado

2nd Row (left to right): Mike Jones, Phillip Braun, Riley Whitsitt, Bryan Williams, Jimmie Slemmons, Burt Bland, Davis Brooks, James Vincek, Edward Shannon, Craig Meier 3rd Row (left to right): Russ Gibson, Franklin Cagle, Tate Thompson, Rance Bowden, Freddy Cocke III, Armando Berg, Celestino Banman

Association Index

NAA BOARD OF DIRECTORS FOUNDATION BOARD OF TRUSTEES NAA CORNERSTONES COMMITTEES

OFFICERS

President

Morgan Hopson, CAI, BAS (903) 271-9933 mhopson@bufordresources.com

Vice President

Mike Fisher, CAI, AARE, AMM, BAS, CES, GPPA (256) 413-0555 mikefisher@redfieldgroup.com

Treasurer Jennifer Gableman, CAI, ATS (845) 635-3169 x102 jennifer@aarauctions.com

Board Chair

John Schultz, CAI, AMM (612) 432-4015 john@grafeauction.com

Chief Executive Officer

Allison Mazzei (913) 563-5423 amazzei@auctioneers.org

Foundation

Representative Tim Mast, CAI, AARE (731) 610-5436 tmast@tranzon.com

DIRECTORS

Term expiring 2026 Wade Baer, CAI, AMM (330) 424-2705 wade@baerauctions.com

T. Kyle Swicegood, CAI, AARE, BAS, GPPA (336) 751-4444 tkyleswicegood@gmail.com

Term expiring 2027

John John Genovese, CAI, AMM, BAS (808) 634-2300 col.johnjohn@ malamaauctions.com

Erik Rasmus, CAI, AMM (703) 768-9000 erikrasmus@rasmus.com

Term expiring 2028 Scott Mihalic, CAI (440) 796-4739 scottmihalic@gmail.com

Sara Rose Bytnar, CAI, AARE, AMM, BAS (239) 213-8685 sara@bethroseauction.com

Chair of Promotions Committee

Braden McCurdy, CAI, AARE, AMM (316) 867-3600 bmccurdy@mccurdyauction.com

Chair of Advocacy Committee

Isaac Schultz (320) 232-0855 isaac@schultzauctioneers.com

Chair of Community Committee

Naomi Lewis, CAI, AARE, BAS (757) 350-3456 naomi.t.lewis@gmail.com

Chair of Education Committee

Billie Jo Schultz, CAI, AMM (863) 701-6498 billiejo@ AuctionMarketingPartners.com

OFFICERS

President Judd Grafe (800) 328-5920 judd@grafeauction.com

Vice President Tim Mast, CAI, AARE (731) 610-5436 tmast@tranzon.com

Immediate Past

President Scott Mihalic, CAI (440) 796-4739 scottmihalic@gmail.com

Treasurer David Hart, CAI, AARE (229) 985-8388 dhart@rowellauctions.com

NAA PAST

PRESIDENT

John Schultz, CAI, AMM (612) 432-4015 john@grafeauction.com

EXECUTIVE

DIRECTOR

Kristina Franz, CAE (913) 563-5426 kfranz@auctioneers.org

Legacy Youth Chair Cammy Theurer McComb, CAI, AMM (620) 399-3364 cmccomb@theurer.net

TRUSTEES

Terms expiring 2026

Hannes Combest (785) 393-1364 hcombest@gmail.com

Laura Mantle-Grunden, CAI, CAS (614) 332-7335 laura@lmauctioneer.com

Jason Winter, CAI, AARE, AMM, CES (816) 884-1987 jason.winter@ westcentralauctionco.com

Terms expiring 2027

Jason Deel, CAI, AARE, CES, GPPA, PVS (865) 441-8181 info@jdsauctions.com

Dean Gunter, BAS, CAS (719) 570-7800 deangunter21@gmail.com

Michael Upp, BAS (866) 540-4993 mupp@mitchstuart.com

Terms expiring 2028

Ray Caruso (612) 749-4853 ray.caruso@k-bidmail.com

Carol Miller, CAI, BAS (262) 569-8687 carol@baileyshonor.com

Terri Walker, CAI, BAS, CES (901) 322-2139 terri@walkerauctions.com

PROMOTIONS COMMITTEE

Chair

Braden McCurdy, CAI, AARE, AMM (316) 867-3600 bmccurdy@mccurdyauction.com

Vice Chair

Daniel Pruitt, CAI (615) 301-1600 daniel@tristarauction.com

EC Liaison

Mike Fisher, CAI, AARE, AMM, BAS, CES, GPPA (256) 413-0555 mikefisher@redfieldgroup.com

Term expiring 2026

Brooke Gillespie, AMM (320) 287-2890 brookegillespie123@gmail.com

Abigail McLagan, AARE, AMM, CES, PVS (907) 570-7050 abigail@ alaskapremierauctions.com

Term expiring 2027

Randall Moyer (716) 937-7493 randy@moyerauction.com

Term expiring 2028

Suzannah Underwood, BAS (805) 236-4769 suzannah@sassydiva.com

Jean Roberts, AMM (330) 234-2236 jean@mastauctioneers.com

ADVOCACY COMMITTEE

Chair

Isaac Schultz (320) 232-0855 isaac@schultzauctioneers.com

Vice Chair

Isaac Stoller, CAI, BAS (260) 413-3515 isaac@isaacstoller.com

EC Liaison

Jennifer Gableman, CAI, ATS (845) 635-3169 x102 jennifer@aarauctions.com

Term expiring 2026

Brian Davis, AMM (614) 499-3340 brian@auctionohio.com

Terri Walker, CAI, BAS, CES (901) 322-2139 terri@walkerauctions.com

Term expiring 2027

Bryce Elemond, CAI, BAS (720) 229-5832 affordableauctioneering@ gmail.com

Term expiring 2028

Wendy Grimm, CAI, AARE, AMM, BAS, PVS (434) 594-4396 wendy@danielauction.com

Brad McGovern (330) 651-2703 bradmcgovern98@gmail.com

COMMUNITY COMMITTEE

Chair

Naomi Lewis, CAI, AARE, BAS (757) 350-3456 naomi.t.lewis@gmail.com

Vice Chair

Darron Meares, CAI, AMM, BAS, MPPA (864) 642-2196 darron@mpa-sc.com

EC Liaison

John Schultz, CAI, AMM (612) 432-4015 john@grafeauction.com

Term expiring 2026

John Beechy, CAI, CAS (574) 575-2364 john89beechy@gmail.com

Term expiring 2027

Shannon Eason, CAI, AARE, BAS (417) 876-2900 shannon@everythinggala.com

Wayne Yoder, CAI (304) 931-1285 wayne.yoder@ kaufmanrealty.com

Term expiring 2028

Rob Knight, AARE, CES, GPPA (864) 708-1466 rknight@knight-auction.com

Justin Kennedy, BAS (918) 470-9350 justin@okauctionschool.com

EDUCATION INSTITUTE TRUSTEES

Chair

Billie Jo Schultz, CAI, AMM (863) 701-6498 billiejo@ AuctionMarketingPartners.com

Vice Chair

Cammy Theurer McComb, CAI, AMM (620) 399-3364 cmccomb@theurer.net

EC Liaison

Morgan Hopson, CAI, BAS (903) 271-9933 mhopson@bufordresources.com

Term expiring 2026

Matt Ford, CAI, AMM (606) 271-1691 matt@fordbrothersinc.com

Term expiring 2027

Ethan Vick, CAI, AMM (229) 225-8660 ethan@BidWiregrass.com

Seth Weiner, CAI, AMM, BAS (850) 264-7561 seth@yourrocktioneer.com

Term expiring 2028

Shane McCarrell, CAI, AARE, BAS, CES, PVS (913) 302-4717 shane.mccarrell@gmail.com

Bradley Stoecker, CAI, AARE, AMM, CES, PVS (517) 927-5028 brad@epicauctions.com

HARRY A. ANDERSON

In Memory

Harry A. Anderson, 87, of Columbiana, passed away on Thursday, February 12, 2026, at St. Elizabeth Hospital in Boardman with his family and friends by his side.

As a young man of 15, Harry was working at the Hillcrest Farms in Chester, West Virginia when they had a three-day auction that grossed $1 million dollars in cattle and equipment in May of 1954. The excitement of the auction and dealing with his passion for cattle and equipment prompted Harry to say to himself, "This is what I want to do."

Harry attended Reppert Auction School in 1960. In 1970 he went full-time into the auction profession. Harry worked several monthly equipment auctions from 1970 until his retirement and was licensed at one point in 15 states. He was in the CAI charter class held at Indiana University in Bloomington, Indiana from 1976 to 1978.

He won the Ohio Bid Calling Contest in 1978, was elected to the National Auctioneers Association Board of Directors in 1980, served as Pennsylvania Auctioneers Association president in 1980-1981, helped start the PAA Bid Calling Contest in 1981, and won the 1983 PAA Bid Calling Contest.

Harry was inducted into the Pennsylvania Auctioneer Hall of Fame in 2019.

FRED DIETRICH, III

Fred Dietrich III, age 81 of Orlando, passed away Saturday, February 7, 2026. He was born on September 10, 1944 in Orlando, Florida.

Fred has been actively engaged in Florida’s agricultural industry in a variety of capacities throughout his life: a lifelong cattle rancher, an agricultural educator and an auctioneer. Admired by his former students for going above and beyond and preparing them with practical, real-world experience, Dietrich has been an influential role-model and mentor to many.

Stephen E. Comly Sr., known for his generosity, quick wit, and ability to light up a room, passed away March 6 after a courageous battle with Alzheimer’s disease.

Steve was known for his generosity, connection, and leadership. As an auctioneer and former president of Comly Auctioneers & Appraisers, one of the oldest family-owned auction companies in the United States, he, with his brothers as partners, carried forward a proud family tradition while leaving their own mark on the profession.

Steve’s influence extended nationally through his service as president of the Certified Auctioneers Institute and the Industrial Auctioneers Association. Many also came to know him as a mentor who was quick to offer encouragement.

Among the most notable moments of Steve’s career was acting as auctioneer for the sale of memorabilia from Veterans Stadium following its closing. The seven-hour auction raised significant funds for Phillies Charities and marked the final chapter of a beloved era.

His generosity extended beyond his professional life. Steve supported many charitable efforts, including Coaches vs. Cancer and the Muscular Dystrophy Association.

HARVEY L. MCCRAY

Harvey Lee McCray, age 94, passed away on February 9, 2026, at Mill Creek Village Assisted Living in Columbia, Missouri. He was born June 1, 1931, in Columbia.

After spending two years at the University of Missouri in the School of Agriculture, he was drafted by the U.S. Army in November 1951 and served 18 months as a paratrooper in the 11th Airborne, Fort Campbell, Kentucky. After his honorable discharge in 1953, he returned to the University of Missouri where he earned his

JOHN "JACK" J. HINES

John “Jack” Jerome Hines, age 89, of Ellsworth, Wisconsin, passed away on March 13, 2026.

In 1966, he graduated from Reisch College of Auctioneering and began a highly successful and rewarding career as an auctioneer. Known to many as “Colonel” Jack Hines, he founded Hines Auction Service, Inc. in the 1960s.

For more than 54 years, Jack was a respected and recognizable voice at auctions throughout the region.

Jack was widely recognized for his contributions to the auction profession. He served as president and in many other leadership roles within auctioneers associations both state and nationally

LEE SMITTENDORF

Lee Smittendorf, age 88, passed away on December 14, 2025, leaving behind a legacy as distinctive and memorable as the voice that made him famous. He was born June 27, 1937 in Three Rivers, Michigan. He graduated from Athens High School in 1956.

A master auctioneer, storyteller, and connector of people, Lee didn’t just sell items, he created moments. Whether standing behind an auction block or in conversation, Lee had an undeniable way of capturing attention, building trust, and making everyone feel part of something bigger.

B.S. degree in Business Administration and Public Relations and was a member of the Missouri Alpha Chapter of Phi Kappa Psi fraternity.

In 1975 Harvey became Executive Vice President of the National Auctioneers Association in Lincoln, Nebraska, and moved the headquarters to Overland Park, Kansas, in 1983.

He later served as Executive Vice President of the Association of Operative Millers, headquartered in Kansas City, Missouri, and later Leawood, Kansas, from 1989 until his retirement on December 31, 2001.

and spent more than 50 years as an instructor at the World Wide College of Auctioneering. In 1997, he was inducted into the Auctioneer Hall of Fame and named Auctioneer of the Year, recognized for more than 60 years of service. He also served the National Auctioneers Association for over 50 years, including service on both its board of directors and foundation board.

Jack’s dedication to Ellsworth and Pierce County was unmatched. For more than 50 years, he volunteered with the Pierce County Fair, serving as a parade announcer, 4-H auctioneer, founding member of the Friends of the Fair, and supporter of 4-H programs.

Jack's voice, generosity, and commitment to family and community helped shape Ellsworth for generations, and his legacy will live on through the many lives he touched.

Auctioneering wasn’t just Lee’s profession, it was his art. With quick wit, sharp instincts, and a rhythm all his own, he could read a room in seconds and bring it to life. His calls were fast, confident, and entertaining, and his authenticity set him apart.

People didn’t just bid because they wanted what was on the block. They bid because Lee made the experience unforgettable. Beyond the auction floor, Lee was curious about people and their stories. He loved conversation, laughter, and a well-told tale. He had a gift for making connections between buyers and sellers, neighbors, and strangers who left feeling like they’d known him for years.

50 years later Innovation in Unexpected Forms

COVER, April 1976

In April 1976, innovation in auctioneering came in the form of… a hat.

Marketed as the “Newest Innovation in P.A.,” the Talking Hat was a hands-free sound system designed to keep auctioneers mobile and in control. Lightweight, batteryoperated, and with a 1,000-foot range, it promised to free up both hands, with no microphone required.

At under two pounds and “as easy as putting on your hat,” it was built for practicality, with just enough style options to keep things interesting. Priced at $199, it was a serious tool for auctioneers looking to modernize their setup.

Today, it might get a few double-takes, but the idea behind it still rings true. Auctioneers have always been early adopters, chasing better ways to be heard, move freely, and connect with bidders. Turns out, even in 1976… they were thinking hands-free.

THINK BIGGER.

REAL ESTATE AUCTIONS START HERE.

Ryan

Owner/Broker Real Estate and Auction Services

“United Country Auction Services offers an integrated process with tons of support, great teamwork, and it’s exponentially grown our business. We’ve found a trusted method in auctions and utilize them in our day-to-day business. With their support, you can do the same.”