Caliber Global

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We’re supply chain managers.

DESIGNING RESILIENT SUPPLY CHAINS

Ravi Dosanjh on Leadership, Innovation, and the Ecosystem Mindset at Caliber.global

With over 25 years of experience in supply chain leadership, Ravi Dosanjh brings a strategic and hands-on approach to his role as Chief Operating Officer at Caliber. global. As construction supply chain planning, sourcing, manufacturing and logistics becomes increasingly complex and vulnerable to disruption, Ravi is leading the charge in redefining how companies approach strategy, resilience, technology integration, and sustainable procurement. Under his leadership, Caliber.global has embraced an ecosystem-based philosophy, where collaboration, clarity, and datadriven innovation guide the company’s efforts to deliver smarter, faster, and more sustainable outcomes. In this interview, Ravi shares his insights on cultivating talent, embedding sustainability into operations, and leveraging proprietary technologies like the TRACT Control Tower and Digital Twin to future-proof supply chains.

Enhancing Supply Chain Resilience

In today’s volatile global market, supply chain resilience is paramount. How does Caliber.global proactively identify and mitigate risks to ensure uninterrupted operations for its clients?

At Caliber.global, we take an ecosystem-based approach to risk management, embedding ourselves within our clients’ supply chains to not only understand their needs but to influence outcomes across their broader network.

We operate across three core segments: Industrial (e.g., manufacturing clients), Branded Food & Beverage (e.g., restaurant and café chains), and Retail Fashion (e.g., high-density retail). In Fashion, for example, we stay tightly connected with various ecosystem partners. On the customer side, we maintain tight working relationships with construction design, supply chain, facilities and real estate working with embedded finance and procurement to orchestrate the “Perfect Project”. On the customer supplier and Caliber supplier side, we interact with many parties from FF&E manufacturers, local transportation providers, global freight forwarders, trades (structural, interior construction, MEP and speciality) and general contractors to orchestrate “On Time in Full”. Leveraging this entire ecosystem, we can directly and indirectly control, influence and prevent disruption.

Our control tower platform, TRACT, provides real-time visibility and insights, allowing our teams and clients to proactively detect risks and act early. We don’t just track activity—we help shape decisions across the ecosystem. We complement this with detailed business continuity planning and the ability to time interventions precisely. Ongoing investments in AI, automation, and predictive analytics help us stay ahead in a volatile global market. This philosophy, at the heart of a future Ecosystem Supply Chain book Dr. Derek Westfall of Oregon State University and I are working on, emphasises that true resilience comes from being a strategic, informed, and agile partner within the entire system.

Enhancing Supply Chain Resilience

In today’s volatile global market, supply chain resilience is paramount. How does Caliber.global proactively identify and mitigate risks to ensure uninterrupted operations for its clients?

At Caliber.global, we take an ecosystem-based approach to risk management, embedding ourselves within our clients’ supply chains to not only understand their needs but to influence outcomes across their broader network.

We operate across three core segments: Industrial (e.g., manufacturing clients), Branded Food & Beverage (e.g., restaurant and café chains), and Retail Fashion (e.g., high-density retail). In Fashion, for example, we stay tightly connected with various ecosystem partners. On the customer side, we maintain tight working relationships with construction design, supply chain, facilities and real estate working with embedded finance and procurement to orchestrate the “Perfect Project”. On the customer supplier and Caliber supplier side, we interact with many parties from FF&E manufacturers, local transportation providers, global freight forwarders, trades (structural, interior construction, MEP and speciality) and general contractors to orchestrate “On Time in Full”. Leveraging this entire ecosystem, we can directly and indirectly control, influence and prevent disruption.

Our control tower platform, TRACT, provides real-time visibility and insights, allowing our teams and clients to proactively detect risks and act early. We don’t just track activity, we help shape decisions across the ecosystem.

We complement this with detailed business continuity planning and the ability to time interventions precisely. Ongoing investments in AI, automation, and predictive analytics help us stay ahead in a volatile global market.

This philosophy, at the heart of a future Ecosystem Supply Chain book Dr. Derek Westfall of Oregon State University and I are working on, emphasises that true resilience comes from being a strategic, informed, and agile partner within the entire system.

Leadership Strategies in Supply Chain Management

With over 25 years in supply chain leadership, what core principles have you found most effective in driving strategic growth and operational excellence within Caliber.global?

For me, leadership starts with clarity, being crystal clear on deliverables, aligning the right people to the right roles, and relentlessly focusing on execution. I coach my team to understand not just their tasks, but their impact and how that impact directly drives our AOP while positing them to play the most effective and strategic role possible.

Another foundational principle is listening, really listening to our clients. Our CEO, Jeroen Scholten, built this company on a simple idea: listen first, remove unnecessary red tape, and focus on driving cocreated solutions with our customers. Strategic growth comes when we don’t just deliver services but co-create solutions. We work closely with our clients to understand their vision, anticipate needs, and build strategies that support long-term success.

That mindset has led to innovations like our Digital Twin, which simulates supply chain scenarios for smarter planning, and TRACT, our control tower platform that provides real-time visibility and early risk detection. These tools are a direct result of asking the right questions and solving the right problems, together with our clients.

In a complex, fast-moving world, execution, alignment, and collaboration are what drive meaningful, resilient results.

Cultivating Talent in Supply Chain Teams: Building a skilled and adaptable workforce is crucial. How does Caliber.global attract, develop, and retain top talent to maintain a competitive edge in the logistics industry?

At Caliber.global, we focus on hiring not just for today’s roles, but for the leaders of tomorrow, those who must have an entrepreneurial spirit. I personally look beyond job roles and titles to ensure we’re identifying people with not only the tactical skills but also the right mindset. We seek individuals who bring professional, kind communication, a strong sense of ownership and teamwork, and the ability to thrive in a collaborative environment.

It’s also important for teams to feel connected to the results. We’re proud to work with world-class clients and globally recognised brands, which naturally draws talent but also keeps them deeply engaged because they can see the real impact of their work. However, retaining that talent requires intentional development.

My personal leadership approach focuses on building capability in three key areas: tactical execution to meet daily needs; supply chain acumen to stay sharp across the plan-source-make-deliver spectrum; and professional development to ensure our people are prepared for what’s next, both in business and in personal fulfilment.

We’re also proud to be certified as a Great Place to Work across North America, EMEA, and APAC, which to me is a strong proof point. Invest in your people, reward high performance (not just showing up), and give them room to grow professionally and personally.

Implementing Sustainable Practices in Supply Chains

Sustainability is increasingly a focus for businesses worldwide. What initiatives has Caliber.global undertaken to minimize environmental impact and promote sustainable practices within its supply chain operations?

As a Dutch company, sustainability is part of our DNA. In the Netherlands, environmental responsibility isn’t a trend, it’s a way of life. The majority of our employees in EMEA drive an electric car or use a bicycle to get to the office. That culture has also influenced me to walk or bike to work when the schedule and Arizona weather permits! Whether it’s biking to work, circular design, or strict waste regulations, there’s a national culture of pragmatism and stewardship that naturally shapes how we operate globally. That mindset has carried through to Caliber.global’s global operations. We are proud of our current Ecovadis Bronze Certification in EMEA, AMER and APAC and are working towards Gold Certification as we speak.

We’ve embedded sustainability into both strategy and execution. Our Digital Twin technology helps clients simulate low-impact supply chain scenarios before making real-world moves, reducing emissions, minimising waste, and optimising trade-offs between cost, speed, and environmental impact.

Our TRACT control tower platform identifies inefficiencies in real time—consolidating shipments, improving container utilisation, and selecting lower-emission modes and routes. These aren’t side projects; they’re fundamental to how we operate.

We also collaborate with clients on material and equipment reuse strategies, smarter packaging, and partnerships with sustainable carriers, particularly in Retail Fashion and Branded Food & Beverage, where expectations are rising fast.

Sustainability at Caliber isn’t just a box to check. It’s a reflection of who we are, where we come from, and how we believe global supply chains should evolve.

Innovations

in Procurement and Sourcing

Efficient procurement and sourcing are vital for operational success. How does Caliber.global leverage technology and strategic partnerships to optimise these processes and deliver value to clients?

Our sourcing strategy centers on strategic alignment and long-term value. Internally, we concentrate the majority of our direct spends across transportation, warehousing, FF&E materials and speciality trades with a focused set of core partners. This gives us the ability to co-develop strategies with those providers and anchor around clear expectations for performance, volume, service timelines and investments. It’s a deliberate win-win approach that drives consistency, accountability, and innovation across our portfolio.

We also offer various managed services, acting as an extension of our clients’ procurement teams, managing spend with their suppliers, our suppliers, or a combination of both. This model gives clients greater control, speed, and visibility without the overhead of building internal sourcing infrastructure. Our TRACT platform provides real-time visibility into procurement activity, vendor performance, and milestone tracking, empowering clients to make smarter, faster decisions.

In addition, our WEBSHOP environment aggregates sourcing activities and contracts across both our and our clients’ ecosystems. WEBSHOP enables users to quickly find and purchase pre-vetted services and materials at pre-negotiated bulk-buy rates, streamlining execution while ensuring quality and compliance at scale.

With a global network of 1,200+ partners and a data-driven strategy, we help clients orchestrate sourcing, not just execute it, with precision and purpose.

Breton Manufacturing Italy Site Tour

Technology Integration for Supply Chain Optimisation

Caliber.global emphasises technology-driven logistics services. Can you discuss how integrating platforms like TRACT and MercuryGate TMS has enhanced supply chain visibility and efficiency for your clients?

Many companies still operate in fragmented systems, where visibility is delayed and decisions are reactive. At Caliber.global, we’ve tackled this challenge head-on by developing TRACT, our cloudbased control tower, through strategic partnerships with Oracle, Talend, and MercuryGate. TRACT connects all parties in the supply chain on a single platform, delivering real-time, actionable insights.

This integration allows us to detect risks and opportunities early, optimise the flow of information, and align stakeholders across sourcing, transport, warehousing, and installation. By giving clients centralised visibility, we help them shift from reaction to prevention, ultimately improving on-time performance and reducing inefficiencies.

The embedded integration with MercuryGate TMS further enhances transportation performance, driving route optimisation, carrier performance management, and cost control. Together, these platforms not only improve speed and accuracy but also allow us to influence outcomes, not just track them.

In today’s environment, visibility without action is just noise. Our goal is to turn data into advantage, and that’s exactly what this tech stack enables.

828 Logistics is a leading third-party logistics (3PL) company dedicated to delivering excellence in logistics solutions. With a mission to provide best-in-class service through seamless operations, we specialize in offering cost-effective and efficient logistics services tailored to meet our clients’ diverse needs.

At 828 Logistics, we understand the critical role logistics plays in business operations. That’s why we’re committed to providing round-the-clock support with a team of dedicated logistics professionals. Whether it’s managing transportation, warehousing, distribution, or supply chain optimization, we prioritize reliability, flexibility, and transparency in every aspect of our service.

Our commitment to customer service sets us apart. We believe in building strong relationships with our clients, understanding their unique requirements, and delivering personalized solutions that exceed expectations. With a customer-centric approach, we strive to be more than just a logistics provider—we aim to be a trusted partner in our clients’ success.

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Adapting to Global Supply Chain Disruptions

The past few years have seen significant global disruptions. How has Caliber.global adapted its strategies to navigate these challenges and maintain service reliability?

I view disruption as the new normal. The pace of change, whether from tariffs, geopolitical shifts, or logistics constraints, demands not just resilience, but agility, clarity, and judgment.

We don’t just help clients understand what can be done, we also guide them on what should be done, based on timing, risk, and long-term impact. For example, in response to the Trump administration’s recent tariff adjustments, many clients considered repositioning inventory, redirecting volumes, or even shifting manufacturing. Using our Digital Twin platform, we modelled multiple scenarios and provided fast, data-backed options. But in some cases, the most strategic action was to take no immediate action, to wait and watch the policy unfold before making a costly move.

That level of insight, knowing when to move and when not to, is part of what sets us apart. We combine real-time visibility through platforms like TRACT, simulation and forecasting through Digital Twin, and strong partnerships across sourcing, transportation, and warehousing to provide tailored, executable strategies.

By preparing for uncertainty and staying close to our clients’ ecosystems, we’re able to keep operations reliable, even when the world isn’t.

Balancing Cost Efficiency with Quality in Procurement

Achieving cost efficiency without compromising quality is a common challenge in procurement. What approaches does Caliber.global employ to strike this balance effectively?

We approach procurement through the lens of total cost of ownership, understanding that the real cost of a product or service includes far more than the initial price. We look holistically at supplier performance, operational impact, service levels, and future flexibility.

As mentioned, instead of spreading spend thinly across countless vendors, we take a targeted approach to supplier development. We consolidate procurement across high-impact categories, such as transportation, warehousing, FF&E, trades, and indirect materials, into strategic supplier ecosystems where we can drive continuous improvement, scale advantages, and co-create longterm value.

We manage these relationships through structured scorecards that measure the right things, not just cost and delivery, but alignment, innovation, and responsiveness. This lets us continuously reassess and refine where we invest our time and spend.

We also work collaboratively with suppliers on value-driving initiatives, whether that’s reducing lead time variability, optimising service models, or improving packaging to reduce damage and waste. This is how we balance efficiency with quality: by making smarter, longer-term decisions that serve our clients and scale with their needs.

By giving clients centralised visibility, we help them shift from reaction to prevention, ultimately improving on-time performance and reducing inefficiencies.

With Oren Klaff CEO of OK Stone and author of “Pitch Anything

Future Trends in Supply Chain Management

Looking ahead, what emerging trends do you foresee in supply chain management, and how is Caliber. global positioning itself to stay ahead of these developments?

One of the most significant emerging trends in supply chain management is the growing importance of data and specifically, how AI will help us use that data in ways we couldn’t before. As technology evolves, AI will transform how we extract insights, predict disruptions, and optimize decisions in real time. This shift won’t just make supply chains smarter and more efficient; it will fundamentally reshape how people and technology work together in making supply chain decisions.

But it’s also worth remembering that AI learns from us, much like a child watches its parents. If we train it well, with the right values, transparency, and accountability, it will help us build resilient and ethical supply chains. If we cut corners, AI will reflect that too. The future is in how we guide it!

At Caliber.global, we’re positioning ourselves at the forefront of this trend by developing and enhancing smart supply chain solutions like our TRACT Control Tower and features such as our Digital Twin. These technologies enable us to collect and analyse data in ways that drive optimisation, from real-time shipment tracking to predictive analytics for better decision-making. By continuing to innovate and refine these tools, we ensure our clients can leverage the latest technology to stay competitive and agile in an increasingly data-driven world.

In the coming years, we expect data will continue to be the key to success in supply chain management, and we’re excited to be leading the charge in this transformation.

Measuring Success in Supply Chain Initiatives

What key performance indicators (KPIs) does Caliber.global prioritise to assess the success of its supply chain initiatives, and how do these metrics influence strategic decision-making?

In the construction supply chain space, outcomes are binary, either you deliver on time and in full, or you’re holding up a multimillion-dollar project. That’s why at Caliber.global, our relationships, KPIs are built around ecosystem, accountability, and proactive risk mitigation set us apart. We prioritise metrics that reflect end-to-end performance and influence real-world project outcomes. For example, we closely track our manufacturing suppliers supplier’s readiness and pickup reliability to ensure tier 2 materials are ready when promised, allowing downstream schedules to stay intact. We also monitor post site delivery activity, making sure the right product, in the right condition, at the right time, was installed correctly.

Another key metric is our claims ratio, which captures the percentage of deliveries impacted by damage, quality issues, or misalignment that require rework or dispute resolution whether we directly or indirectly managed the logistics. We assess the total cost to deliver by benchmarking true ‘allin’ costs from soup to nuts against project budgets. We protect material quality and availability, ensuring spec-compliant products without introducing schedule risk. And we capture indirect cost efficiencies too from reduced labor hours and admin time to smarter consolidation and less waste.

These KPIs aren’t just numbers on a dashboard, they shape how we interact, influence and manage the ecosystem, allocate resources, and simulate scenarios in our Digital Twin. All of this drives one clear result: helping our clients deliver on time, in full, and under budget, with the confidence that every decision is backed by real data and practical insight!

Caliber.global delivers tailored supply chain solutions through its Tract® platform, combining logistics expertise with real-time data visibility. Supporting global brands across retail, F&B, and construction, Caliber drives operational efficiency, cost savings, and project success. Headquartered in the Netherlands, the company operates worldwide with a strong focus on innovation and partnership.

Ravi Dosanjh COO
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