Strategic Plan 2009 – 2014 Strategies Strategy 1: Funding
Strategy 2: Heritage Asset Management
Objectives
Progams/Projects Initiatives
1.1 Debt elimination
1.1.1 Further develop debt reduction program
1.2 Income Diversification
1.2.1 Development and implementation of property and program business plans
1.3 National Trust Endowment Fund development
1.3.1 Further develop National Trust endowment funds
2.1 Heritage Property Portfolio development
2.1.1 Development of sustainable & representative heritage property portfolio
2.2 Heritage Asset Management
2.2.1 Development and implementation of Property Conservation Management Plans 2.2.2 Development and implementation of Collection Management Plans
Strategy 3: Engagement Management
3.1 Members and volunteers engagement
3.1.1 Expansion of membership program 3.1.2 Expansion of volunteer program 3.1.3 Maintenance and improvement of member and volunteer communications
3.2 Customers and visitor engagement
3.2.1 Improved understanding of customers and visitors 3.2.2 Development of increased value products
3.3 Maintenance and development of relationships with key stakeholders
3.3.1 State Government 3.3.2 Federal Government 3.3.3 Local Government 3.3.4 Corporate sector 3.3.5 Professional / heritage organisations
3.4 Maintenance and development of community heritage initiatives
3.4.1 Maintenance and development of Community Heritage Program 3.4.2 Development of Community Heritage initiatives
Strategy 4: Capability Management
4.1 Developing management capacity
4.1.1 Increasing management capacity to support asset management and engagement strategies
4.2 Maintenance of the highest standards of corporate governance
4.2.1 Continued maintenance of the highest standards of corporate governance
4.3 Effective application of information technology
4.3.1 Maintain and develop Trust information technology systems
State Office: Franklin House, 413 Hobart Road, Launceston 7250 Phone: 03 6344 6233 Fax: 03 6344 4033 Email: Admin@nationaltrusttas.org.au Website: www.nationaltrusttas.org.au
Strategic Plan 2009 – 2014
National Trust of Australia (Tasmania)
OUR HISTORY
CORE VALUES OUR
Since 1960 the National Trust of Australia (Tasmania) (“the Trust”) has been actively working towards conserving and protecting our heritage for future generations. The Tasmanian Government has recognised the role of the Trust through legislation, most recently in 2006. The Trust is an independent notfor-profit organisation supported by its members and the community. It is the principal cultural heritage and conservation organisation in our state, and the major operator of house museums and historic properties open to the public on behalf of the Tasmanian community.
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UR VISION
The Vision of the National Trust of Australia (Tasmania) is to ensure that Tasmania’s heritage endures and is valued, understood and enjoyed by successive generations.
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UR MISSION
The Mission of the Trust is to engage the community in identifying, conserving and interpreting Tasmania’s heritage.
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viable, contemporary and largely selfA sustainable organisation. A strategic, dynamic and outcome focused organisation, with vibrant community based members and volunteers. An organisation that represents best heritage practice. A role model for the heritage sector and the community. Presenting outstanding heritage places that offer exceptional visitor experiences. Having strong relationships with the community and with local, state and federal governments. A respected organisation with a strong and positive community identity. An energetic advocate for heritage with strong educational and promotional programs.
OUR PRIORITIES
Central to the Trust’s ability to achieve its objectives will be establishing its financial sustainability and eventually financial independence. During the next five years the Trust will need to increase and broaden its operational income to support its:• • • •
ole as advocate for Tasmania’s cultural R heritage. Capital program for the maintenance and conservation of its properties and collections. Community based heritage initiatives. Heritage education programs with their focus on youth.
Four key strategies have been identified as being the major focus of this five year strategic plan. These four strategies will shape the way in which the Trust develops. Our four key strategies for the period 2009 – 2014 are: 1. 2. 3. 4.
Funding Asset Management Engagement Management Capability Management