MISSION STATEMENT Today in Mississippi’s mission is to serve as a valuable member communications tool for electric power associations striving to: • bolster members’ confidence in their electric power association and enhance its image; • demonstrate the integral role electric power associations play in their service area’s economic development and quality of life; • generate support of electric power association goals; and • educate members, elected officials and the general public on the advantages and uniqueness of the cooperative form of electric utility.
471,000 circulation Ninth largest statewide publication in the U.S. The Today in Mississippi staff works closely with systems each month to prepare local pages. Our services include: Writing • Photography Editing • Graphic design Page layout, production and mailing Digital media support One-on-one employee training
TODAY ELECTRIC COOPERATIVES OF MISSISSIPPI
I N
M I S S I S S I P P I
Today in Mississippi, the official member publication of the Electric Cooperatives of Mississippi, is the most widely circulated publication of any kind in the state. The monthly publication is mailed to more than 471,000 members of 19 electric cooperatives. Today in Mississippi’s unique design provides subscribing systems the use of the publication’s centerspread. Systems have two uninterrupted facing pages for their exclusive use. They also have the option of adding four pages, at additional cost. Today in Mississippi’s editorial content includes human-interest features, an editorial, four special-interest columns by freelance writers, a recipe page and an events calendar. Reader involvement is encouraged through a “Mississippi is...” feature and the submission of photographs for “Picture This.” The editorial mix is designed to appeal to the broad audience that constitutes the membership of Mississippi’s electric cooperatives. The results of a recent readership survey indicated strong reader interest in the publication: 76 out of 100 people are frequent readers, an average of 362,700 readers per month, and the publication has a strong pass-along readership of 80%, or a combined total audience of more than 848,600. 474,500 362,748 305,472 381,840 848,600 57% 41% 63% 59.6 $48,400 47% 41% 71% 90% $47,500 22.2
Circulation Regular readers (76%)* Never miss an issue (64%) Pass along for others to read (80%) Total audience Women Men Married Median age (25-54, 36% • 55+, 64% • 45-64, 40%) Median household income Employed Retired Attended college + Own home Typical income Average acreage Source: 2016 Readex readers’ survey • monthly only * Read 3-4 out 4 issues • Less than 10% do not read
The VOICE of COOPERATIVE ELECTRIFICATION in MISSISSIPPI