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picture this my opinion grin ‘n’ bare it
We already know
No one needs to tell us how wonderful Mississippi is because we already know. We already know our state is the birthplace of rock and roll, country music, and the blues. We already know that some of the country’s most respected and award-winning writers hail from the state that gave us William Faulkner, Eudora Welty, and Richard Wright. We already know that Mississippi is home to some of the best food in the Deep South and, for that matter, the world. Most of all, we already know that Mississippi is a place filled with some of the kindest and most giving people in our country. Even though some people who have never stepped foot in our great state like to tear us down because of the mistakes of the past, it’s nice to be reminded that there are others who see Mississippi as we do. Our cover story this month is about a man from far away who now calls Mississippi home. He now knows, just like we do. Joe Dera was born in the Netherlands and grew up in Clifton, New Jersey. After retiring from 40 years in public relations, Dera and his girlfriend moved to Yazoo County from Pennsylvania. Once you read our story, you’ll see that Dera’s career in public relations was not your average office job.
Dera is a member of Yazoo Valley Electric, and like all our electric cooperative members all over Mississippi, he is part of a special community. One of the Seven Cooperative Principles that set electric cooperatives apart from other electric utilities is Concern for Community. Cooperatives work for the sustainable development of their communities through policies supported by our members. That means cooperatives do a lot more than provide safe and affordable power for our members. Whether its co-op employees volunteering in local schools or making donations of time and money to a food bank, cooperatives are not just invested in communities, they are an integral part of them. Dera has been a cooperative member since 2016, so this is a little late — welcome to Mississippi and welcome to our co-op community. We hope you enjoy the March issue.
Mississippi is... It’s where I’m from. Born in Laurel, Jones County. Raised on a dead-end dirt road. Waded most every branch of water, climbed most every tree around home. It’s where I am. Clarke County near Quitman. Home now. Beautiful country around here. Wonderful people around here.
by Michael Callahan Executive Vice President/CEO Electric Cooperatives of Mississippi
It’s where I’ll be. My wife and I have been blessed to visit all 50 states, and Washington D.C. Also, Canada and Mexico. Love it all. But no other place like Mississippi. Yes, it’s where I’ll be.
by The Rev. Michael Boutwell, a resident of Quitman and a member of East Mississippi Electric Power Association
What’s Mississippi to you? What do you treasure most about life in our state? Send your brief thoughts to Today in Mississippi, news@ecm.coop or mail to P.O. Box 3300, Ridgeland, MS 39158
MARCH 2022 | TODAY 3
in this issue
5
southern gardening Getting ready for summer gardening
7 scene around the ‘sip A look at special people and places in Mississippi
9
5
outdoors today Time to talk turkey on the hunting trail
10 local news 16 feature
PR agent to the stars Joe Dera retires to Yazoo County
16
20 on the menu
Yummy deep dish pizza and chocolate cookies
The Official Publication of the Electric Cooperatives of Mississippi
Vol. 75 No. 3
OFFICERS Eddie Howard - President Randy Carroll - First Vice President Ron Barnes - Second Vice President Tim Perkins - Secretary/Treasurer Michael Callahan - Executive Vice President/CEO EDITORIAL STAFF Lydia Walters - VP, Communications Steven Ward - Editor Chad Calcote - Creative Director/ Manager Kevin Wood - Graphic Designer Alan Burnitt - Graphic Designer Courtney Warren - Graphic Designer Chris Alexander - Member Services Coordinator Steve Temple - Social Media Director EDITORIAL OFFICE & ADVERTISING 601-605-8600
Acceptance of advertising by Today in Mississippi does not imply endorsement of the advertised product or services by the publisher or Mississippi’s electric power associations. Product satisfaction and delivery responsibility lie solely with the advertiser. • National advertising representative: American MainStreet Publications, 800-626-1181
Circulation of this issue: 480,459
Non-member subscription price: $9.50 per year. Today in Mississippi (ISSN 1052-2433) is published 12 times a year by Electric Cooperatives of Mississippi Inc., P.O. Box 3300, Ridgeland, MS 39158-3300, or 665 Highland Colony Parkway, Ridgeland, MS 39157. Phone 601-605-8600. Periodical postage paid at Ridgeland, MS, and additional office. The publisher (and/or its agent) reserves the right to refuse or edit all advertising. POSTMASTER: Send all UAA to CFS. (See DMM 507.1.5.2) NON-POSTAL AND MILITARY FACILITIES: send address corrections to: Today in Mississippi, P.O. Box 3300, Ridgeland, MS 39158-3300
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Here kitty, kitty
On the cover Retired public relations guru Joe Dera enjoys time with his seven rescue dogs in the front of his Bentonia home. Photo by Chad Calcote.
And we think you’re going to love ours. So let’s work together: As electric cooperatives, we were built by the communities we serve—and by members just like you. 4 TODAY | MARCH 2022
Make raised beds now for Although daffodils are starting to show their tops through the bare ground, watching them emerge does not give gardeners much to do during the winter months. But this time spent waiting for spring’s arrival is the perfect opportunity to get ready for the growing season. A project every gardener will benefit from is building a raised bed. A raised bed is simply a landscape or garden bed that is higher than the surrounding grade. These beds are useful for both vegetables and flowers. Gardening in a raised beds is one way to intensively cultivate a small area. It is also a good starting place for new gardeners who may be inGardening in a raised beds is timidated by the time and one way to intensively cultivate work involved in creating a garden from scratch. a small area. It is also a good There are many benestarting place for new gardeners fits of using raised beds. who may be intimidated by Plants require less time the time and work involved in and space to produce a creating a garden from scratch. crop. Research suggests that this is primarily due to the much-improved drainage a raised bed offers compared to in-ground gardening. Weed control is also easier. Gardeners themselves also benefit. Those with sore backs or bad knees will find that bringing the garden up a little closer means less bend and fewer aches and pains. Using raised beds also allows the gardener to reach into the bed from both sides. First, decide where to place your raised bed, as the amount of sunlight it receives affects what can be successfully grown. Most vegetables prefer full sun all day, but they can get by with at least six hours a day of morning sun. Also consider where your raised bed will be in relation to the water faucet. Successful gardens must have easy access to irrigation. It is not hard to construct your own raised bed. The first rule is that a raised bed should never be more than 4 feet wide. That means you have to reach only 2 feet into the bed from either side, and you never set foot in the bed itself. Raised beds are usually about 1 foot deep. You can make the raised beds as long or as short as you like to fit your growing needs and garden space. Some lumber yards now offer treated wood that is garden friendly. If you don’t want to use treated lumber, cedar and redwood have natural resistance to decay. These woods are more expensive but will last much longer than untreated pine.
Build sides out of any hardscape material, such as lumber, galvanized metal, stones, or bricks. Sides keep the growing mix where it belongs and your garden looking tidy. Fill raised beds with a container growing mix that stays light and fluffy. Don’t use regular ground soil. A raised bed is just a very large container, so use a mix that drains well. To calculate the volume of growing mix you need, just multiply the length by width by depth in feet. So, for a 4-by-8-foot raised bed, multiply 8 times 4 times 1, which equals 32 cubic feet of growing mix. Bagged, premixed potting soil or soilless mixes are readily available from garden supply stores. They are quick and easy but are also the most expensive. You can make your own with the same great results using equal volumes of peat moss, compost, and pine bark. To make measuring easier, remember that a 5-gallon bucket holds two-thirds of a cubic foot.
Using hardscape materials, such as treated lumber to build sides, keeps raised-bed gardens looking tidy.
by Dr. Gary Bachman Gary Bachman, Ph.D., Extension/Research Professor of Horticulture at the Mississippi State University Coastal Research and Extension Center in Biloxi. He is also host of “Southern Gardening” radio and TV programs. He lives in Ocean Springs and is a Singing River Electric member.
MARCH 2022 | TODAY 5
We
Trees, Too.
e know everyone in our community enjoys beauty and shade trees provide. But trees d power lines can be a dangerous mix We Trees, Too. hout regular trimming during the We know everyone in our community enjoys owing season. the beauty and shade trees provide. But trees If power you see usbeout in themix and lines can a dangerous without regular trimming during the community trimming, growing season. remember the many If you see us out in the benefits it brings: community trimming, remember the many • Keeps power lines clear benefits it brings: of tree limbs • Keeps power lines clear • Helps us of restore tree limbspower outages more • Helps usquickly restore power outages more quickly • Keeps crews and • Keeps crews and members of our members of our community safe safe community • Reduces unexpected • Reduces unexpected for repairs costs forcosts repairs Trimming improves service reliability for you, the members serve. imming improves service we reliability r you, the members we serve.
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comes to life in Moss Point by Steven Ward There are 41 educational facilities operated nationwide by the National Audubon Society, and one of them is located on 10 acres in downtown Moss Point. The Pascagoula River Audubon Center is situated on Rhodes Bayou on a historic site where a trolly ran during the late 1800s and early 1900s, said Susan Stachowski, the center’s manager.
The center is described as an educational gateway to exploring nature and bayou habitats by offering educational programming for school groups. The center also features local nature themes, a step back in time with the historic trolley ticket booth and Scout Hut, and hands-on learning opportunities. Visitors can discover the outdoors on the nature trails, bayou pier, bird feeders, critter tanks, an art gallery, and renting kayaks. In 1974, more than 35,000 acres of land along the Pascagoula was preserved for the public. The landmark preservation, spearheaded by The Nature Conservancy, has protected a unique ecosystem, and grown to the current 70,000 acres that keep the largest free-flowing river in the contiguous United States one of the wildest. Wildlife abounds in the Pascagoula River — including some species that are endemic or found nowhere else on the planet. Stachowski said the sounds of nature at the center are her favorite part of what the area offers. “I enjoy being outside at the center listening to the sounds of nature. Squirrels jumping through the trees, birds of all types calling and the sounds of the fish jumping in the water. It is amazing that I-10 and Hwy 613 are visible from the center, but it feels like we are in the
middle of nowhere,” Stachowski said. She said guests tell her that they enjoy bird watching, seeing owls and cardinals nesting, and native plants blooming. Stachowski described the center as an outdoor laboratory where conservation education comes to life. Although the center is owned by the National Audubon Society, it is designed to be financially self-sustaining. Revenue sources come from renting the grounds and buildings for weddings, receptions, parties, and corporate events, I enjoy being outside at the center listening to the sounds Stachowski said. “The center also of nature... squirrels jumping has a gift shop that through the trees, birds of all features nature-based types calling and the sounds of items that are unique the fish jumping in the water. to the area, and we rent kayaks and a pedal boat for enjoyment on the bayou and river. Our art gallery provides local artists a place to exhibit work and offers guests the opportunity to purchase,” Stachowski said. Other than those revenue streams, the center depends on donations from area business, industry, and residents. Donations start as low as $30 for memberships and go up to $25,000 for corporate sponsorships.
Volunteers are a vital part of the center’s success, she said. “We have volunteers who simply provide minnows to feed the snakes, water plants, work with customer service, assist with lawn care and maintenance, assist with educational field trips and some who work festivals and special events. We are always looking for new volunteers,” Stachowski said.
Visit pascagoula.audubon.org or call 228-475-0825 for more information about the center. MARCH 2022 | TODAY 7
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Common speculation is that Benjamin Franklin wanted to proclaim the wild turkey as America’s national bird. This assumption, invalid though it was, resulted from a letter Franklin wrote extolling the virtues of the turkey and the shortcomings of the eagle. The turkey never officially gained the endorsement of Franklin, but the story has long been circulated and erroneously concluded as fact. The national bird, we all know, is the bald eagle.
Since turkeys are ground nesters, they are vulnerable to predation and spring flooding.
There is substance aplenty to place the wild turkey in a position of high regard. Franklin thought the bird courageous. Many, both yesteryear and today, consider the wild turkey a particularly delightful entity to bake or fry or handle in several other avenues of meal making. All these factors are correct, but there is even more to the wild turkey. Some may say he is gaudy, an accurate assessment. Puffed up and strutting on a spring morning, a gobbler is regal while at the same time a touch pretentious. His displays are exercises of grandiosity, of juvenile yet noble behavior, and presentation. He fans and pirouettes and drums and walks in a stiff-legged fashion comprised of short spurts of forward movement, this accompanied by that drumming and fan flaring and pirouetting. A turkey is also a gobbler. The wildest of sounds, save perhaps the bugle of a bull elk
or the dark-night rumble of a lion. Gobbling is wildness in audio. And the wild turkey is… well, wild. Whether housed in a hen or gobbler, that wildness is the leading force of the turkey’s survival. An old saw among hunters is that a deer thinks every hunter is a stump, and a turkey thinks every stump is a hunter. That is not far from the truth. Swat a mosquito or blink an eye at the wrong moment and the game is over. Turkeys can vacate real estate at near 20 mph on foot; and airborne, maybe 50. But they are not immune to all calamities. Obviously, hunters take turkeys, but this is a small percentage of mortality. The real damage comes in the form of habitat loss, predation, and spring flooding. Turkeys are, after all, ground nesters, and this affords a strong hand of destruction to those last three entities just mentioned. Still, turkey populations are strong throughout their range and are regulated with reasonable guidelines that assure turkey numbers remain solid. I still hunt turkeys from time to time. Not as often as in past years, but I generally go. Whether I shoot or not is immaterial. But having an encounter and conversation with a gobbler is much appreciated. The price of admission for this is to get in the spring woods before daylight and listen intently. Some visitors may not choose that expenditure. But those who don’t are missing a grand adventure in proximity of wild things. So, with shotgun or not, get out and enjoy the drama. It is a glorious performance.
by Tony Kinton Tony Kinton has been an active outdoors writer for 30 years. He lives in Carthage and is a Central Electric member. Visit www.tonykinton.com for more information.
A grand spring spectacle. Nothing compares to the courting displays of gobblers.
NOVEMBER 2021 | TODAY 9 MARCH 2022
“Powering communities and empowering lives” Dixie Electric is an equal opportunity employer and provider.
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Taking charge of your energy use You’ve heard me mention before that Dixie Electric is different because we are a cooperative. We are also one of the few businesses that encourage our members to use less of our product. As you may know, we provide several tools to help our members take charge of their energy use and save on their monthly electric bill. Providing these energy-saving tools is just another way we can serve our members. Your membership matters because you matter to your cooperative – and that is the cooperative difference.
SmartHub app
101 Ways to Save
Over half of our members are now actively using our free SmartHub app. Although this app is a convenient way to pay your bill or report a power outage, it also provides our members with daily usage data that allows the user to monitor their daily electric use. Members can compare their monthly energy use to the previous year, monitor their daily energy use, and track their success in making daily changes to their routine to lower their energy consumption.
There are energy efficiency brochures on our website, which include Touchstone Energy’s 101 Easy Ways to Save Energy and Money. In this online brochure, you will find 101 easy and cost-effective tips to help you save energy and, in turn, save money each month on your electric bill. These tips include ways to save through lighting, electronics, kitchen appliances, water heating, laundry, and every other aspect of your home. Everything you do – from flipping a switch to upgrading your lighting – can add up to big savings. Doing a little can save a lot!
Home energy calculators Have you ever wondered where your energy dollars are going? Typically, the cost to heat and cool your home accounts for the largest portion of your bill. Weather is by far the most significant of these factors. The cost also varies depending upon your behavior, the heating and cooling systems, and the appliances within your home. On our website, we offer five energy calculators to personalize the analysis of your energy consumption and help you learn how your home uses energy. Visit dixieepa.com to take advantage of these applications.
by Randy Smith General Manager
Don’t forget to spring forward! Daylight Saving Time begins at 2 a.m. on March 13. 10 TODAY | MARCH 2022
After working almost 11 years at Dixie Electric Power Association, Gene Prince celebrated his retirement surrounded by family and friends. Prince began his career at Dixie Electric in February 2011 as a general helper in the Laurel warehouse. In October of the same year, Prince transferred to the Petal office as a warehouseman. “Gene is by far the most organized person I’ve ever hired,” said Right-of-Way Supervisor Robert Culpepper, previous materials and facilities supervisor. “He was very dependable, a great hire, and will be missed.” In October of 2014, Prince returned to the Laurel office to finish his career as a warehouseman. “Gene practiced an old-school discipline that I greatly valued,” said Timmy Ewing, materials and facilities supervisor. “He arrived early, he never wavered, he tutored his coworkers, and he kept the warehouse impeccable. Gene could always keep things moving forward without supervision.” Prince, who is an avid golfer, has also been a
supporter of Dixie Electric’s annual charity golf tournament. “I’ve enjoyed my years at Dixie Electric,” Prince said. “I value the friendships I made there.” On Wednesday, Jan. 26, 2022, family, friends, and coworkers gathered at the association’s auditorium to celebrate with a golf-themed retirement luncheon. Prince received many gifts, including several rounds of golf at various golf courses in the state. A highlight of his luncheon was hearing stories from coworkers about Prince’s character, mentorship, and friendship. “Gene was often the brains behind all of our projects,” said Pollyanna Magee, community relations coordinator. “If I had an idea but wasn’t sure how to make it happen… Gene would find a solution, whether it was making stands for Christmas trees, building displays for Relay for Life, or even building a scarecrow for United Way.” Prince has two children, Colby and Courtney, and six grandchildren. He looks forward to spending time with his family and on the golf course during his retirement.
Happy retirement, Gene! Save the Date Dixie Electric’s Charity Golf Tournament Thursday, April 28, 2022 Laurel Country Club For more information, contact Pollyanna Magee at 601-425-2535 or pollymagee@dixieepa.com. MARCH 2022 | TODAY 11
Spring forward with Co-op Connections Nestled in the countryside of the Landrum community in Ellisville is Windy Hollow Farms and Nursery. This unique nursery, owned and operated by Melinda Bradshaw, is every plant lover’s dream. Melinda is a licensed landscaper and received a horticulture degree from Jones College in 2011. Melinda has always enjoyed the outdoors and having her fingers in the earth. After creating Windy Hollow, she stepped away from the landscaping business to spend more time in her greenhouse with her grandchildren. She also participates in many local craft shows, showcasing her unique arrangements in various places. “I have a knack for taking succulents and creating something beautiful,” said Bradshaw. “I enjoy traveling all over to find unique containers to place them in. When you walk into my greenhouse, you get a special experience, much different from a big-box garden center.” Second to succulents, Bradshaw has successfully sold herbs, such as oregano, lavender, spearmint, and chocolate mint. She also has a variety of vegetables, like tomatoes, cucumbers, cauliflower, and peppers. “I also love to combine traditional ferns and colored plants to make unique and personalized arrangements,” said Bradshaw. She specializes in customized arrangements for just about any occasion, including funerals, birthdays, anniversaries, and get-well wishes. “I’ve even hosted succulent parties where friends or groups can come together and make their own individual creations.”
Melinda stays busy helping her husband with his business, keeping her grandchildren, and making deliveries. Due to this, Windy Hollow has no set hours. “I love helping people find the right arrangement for their needs, but I do suggest they give me a call before they come,” said Bradshaw. Free local deliveries in Ellisville and Laurel are available upon request. You can reach Windy Hollow at 601-319-9465 or like their page on Facebook.
Present your Co-op Connections card and receive a free succulent with any $50 purchase.
1. No matter how big or small the job, if you plan to dig, call 811 before you begin your project to keep you and your family safe. 2. If your succulents are dying, it’s probably because they are being overwatered; they do not require watering like other plants. There are winter months where succulents don’t require any watering. 3. Don’t be afraid to trim! Trimming plants and trees stimulates growth. Don’t give up on your plants until you have cut and fertilized them first. 4. Melinda’s favorite fertilizer is Osmocote, which contains slow-release pellets and can be purchased at any garden center. 5. When planting shrubs and trees, consider planting in the dormant seasons, from October through March. When you plant in Spring or Summer, you have to be very careful to keep your plants watered daily. When you plant in dormant seasons, it requires less maintenance.
12 TODAY | MARCH 2022
MLK Cooperative Day of Service For the past several years, Dixie Electric joined other electric cooperatives from across the state for the Cooperative Day of Service held in conjunction with Martin Luther King Jr. Day. Inspired by Rev. King’s message of service, employees volunteer to serve in different capacities in the communities where they live and work.
This year, Dixie Electric employees volunteered at two local food pantries:
Serviceman Floyd Herford, Safety Manager Joe Donald, and Line Foreman Jason Holder prepare a hot meal at the Christian Food Mission of Laurel.
• On Friday, Jan. 14, employees rebuilt shelves, stocked shelves, and prepared food boxes at the Petal Children’s Task Force. • On Monday, Jan. 17, personnel prepared and served hot meals for the Christian Food Missions’ meals on wheels program in Laurel. Cooperative Day of Service is an opportunity to get out and serve members of our communities. “Volunteering for the Cooperative Day of Service was an honor to give back to those in need in my community,” said Member Service Representative Marilyn Campbell. Electric cooperatives are guided by seven cooperative principles, with the seventh principle being concern for community. Participating in the Cooperative Day of Service is an excellent example of how Dixie Electric’s employees live out these principles.
Staking Engineer Drew Walters and Journeyman Lineman Charles Houpt build new shelves for the Petal Children’s Task Force.
Dixie Electric volunteers assist the Petal Children’s Task Force with packing nonperishable food boxes.
DE Fastlink Fiber Technician T.J. Brown, Dixie Electric Board Member Allen Sledge, and Community Relations Coordinator Pollyanna Magee stock shelves with nonperishable food items.
Communication Administrative Assistant Melanie Driskell and MSR Marilyn Campbell peel potatoes in preparation for the daily meal.
Preparing backpacks for children in foster care On any given day, there are approximately 437,500 children in foster care in the United States. Most of these children are removed from their homes with little more than the clothes on their backs. In November 2021, employees sold tickets to Dixie Electric’s annual 12 Days of Christmas drawing, raising $5,500 for local foster backpack programs. In February, the proceeds and additional donations from Dixie Electric employees were used to purchase items to fill over 200 backpacks for children in foster care in Jones, Forrest, Wayne, Perry, and Clarke counties. These backpacks are used to inspire communities to bring dignity and hope to children in foster care. Employees came together to fill these backpacks with various comforting items, including toys, clothing, diapers, toiletries, and
First child: $10
personal hygiene products. The backpacks are designed to help make the transition into foster care easier for the child and the foster family receiving them. “Dixie Electric continually looks for opportunities to improve the quality of life for those in our community,” said Amanda Mills, communication assistant. “We are thankful for those in our community who answered the call to foster children in need. This is just a small way that we can make this transition smoother for not only the child but for the foster parents as well.” For more information on how you can get involved, contact the Mississippi Department of Child Protection Services.
each additional child: $5
You will receive your photos on a USB drive. Pets are welcome.
Tuesday, April 5
Thursday, April 7
Dixie Electric’s Petal Office 1312 Highway 42, Petal (601) 583-1131 • 1 - 7 p.m.
Dixie Electric’s Waynesboro Office 618 Azalea Drive, Waynesboro (601) 735-2072 • 1 - 7 p.m.
Proceeds benefit Blair Batson Children’s Hospital
14 TODAY | MARCH 2022
Plant the right tree in the right place
Before you dig – Call 811 to locate buried utility lines.
Trees beautify our neighborhoods, and when planted in the right spot, can even help lower energy bills. But the wrong tree in the wrong place can be a hazard – especially to power lines.
LARGE TREES
SMALL TREES
40-45 feet from lines Red Maple, Spruce, Lacebark Elm, White Oak, Hemlock, Shagbark Hickory
30-35 feet from lines Bradford Pear, Carolina Silverbel, Golden Raintree, Ornamental Cherry, Saucer Magnolia, Serviceberry, Sourwood, Fraser Fir, Winter King Hawthorne, Redbud, Flowering Dogwood, Kousa, Japanese Lilac, Ornamental Crabapple, Dogwood, Stewartia
For more tips on smart tree planting in our community, visit www.ArborDay.org.
Avoid planting anything within 20-30 feet of the power lines.
CLEARING TREES AND LIMBS FOR RELIABLE SERVICE Dixie Electric Power Association clears trees, limbs, and underbrush from the area around and below the power lines, called the right-of-way. Right-of-way clearing decreases the number of outages and reduces the risk of someone coming in contact with the power lines. Clearing the right-of-way protects individuals from the hazards of electricity and makes power restoration quicker and safer for both Dixie Electric’s members and personnel.
Clearing projects underway • Petal substation: Petal, Sunrise, Hillcrest, and Macedonia • North Petal substation: Eastabuchie, Glendale, and Petal • Ellisville Junction substation: Pecan Grove, Ovett, and Tuckers Crossing
Pole inspections are underway Osmose Utilities Services will be performing inspection and maintenance on some of Dixie Electric Power Association’s poles during the next year, beginning in February and continuing for approximately four months. The general areas to be inspected will be Good Hope, Whitfield, Johnson, Ellisville, Ovett, Tuckers Crossing, and Antioch. This work will generally consist of excavating a hole about 18” deep around the poles to inspect them and applying a preservative and/or remedial treatment to the poles as needed. The purpose of the inspection and treatment is to identify poles that do not meet industry strength standards and to extend the useful life of all others. All Osmose contract workers will be identifiable by their yellow and orange Osmose work vests and hard hats. Osmose vehicles should be marked with Osmose Utility decals as well as a Dixie Electric Power Association “Contractor” decals.
MARCH 2022 | TODAY 15
Photos by Chad Calcote
JOE DERA TRADES BIG TIME FOR BENTONIA by Steven Ward
Joe Dera is happily living out his retirement in an antebellum home in Bentonia with his girlfriend and their seven rescue dogs. “I love Mississippi. I wish I would have done this 10 years ago,” Dera, 71, said while sitting in the dining room of his residence purchased in 2016 and powered by Yazoo Valley Electric. 16 TODAY | MARCH 2022
Dera’s retirement is well earned. For 40 years, Dera worked in public relations as a publicist for some of the biggest acts in popular music. For more than half of that time — 23 years — Dera worked with Paul McCartney. “It’s funny because I was never really a big Beatles fan. I was always a Stones guy,” Dera said. “Somebody asked me how I worked for him (McCartney) for so long. Because it was a job. It was just work for me.” Although Dera’s work relationship with the former Beatle was his longest with one client, McCartney was one of many superstar artists he did public relations for. During various times in his career, Dera worked with The Who, Robert Palmer, The Bee Gees, David Bowie, ZZ Top, Beatles Ringo Starr and George Harrison, Clint Black, Barry Manilow, Peter Frampton, and UB40. Dera’s story is one that begins internationally, moves to New Jersey and New York City where he garners an opportunity to work in the music industry, before landing in Mississippi for his later years.
It’s funny because I was never really a big Beatles fan. I was always a Stones guy. Somebody asked me how I worked for him (McCartney) for so long. Because it was a job. It was just work for me. Dera was born in the Netherlands before his family emigrated to the U.S. with the help of an American soldier who became close to Dera’s father. The family moved to Clifton, New Jersey, which gave Dera close proximity to New York City, home to much of the music industry at the time. Dera, who loved music, had no grand plan to go into public relations. “It just sort of happened. I was very lucky to be in the right place at the right time,” Dera said. Dera started writing record reviews in college, partially, to get free music from the record companies in New York City. During that time, Dera went to concerts in the city all the time, including a memorable night in 1969 seeing Led Zeppelin at Carnegie Hall after buying a ticket for $3.50. Dera then started hanging out at a small public relations company called The Wartoke Concern. He got his foot in the door by, at first, offering to help out for free. That work turned into a paying job later. That experience led to an opportunity to work at Track Records, a company owned by Pete Townshend of The Who, where he worked for $300 a week and helped promote the band’s classic album, “Who’s Next” in 1971. The Track Records work led to two other stints in publicity — doing PR and auditioning bands at the Mercer Arts Center, an off, off Broadway theater in Greenwich Village, and working at Levinson Associates Public Relations.
From left, legendary guitar maker Les Paul, Paul McCartney, and Joe Dera.
MARCH 2022 | TODAY 17
In April 1976, Dera was offered a job at the New York City offices of Rogers & Cowan, one of the biggest entertainment public relations firms in the world. As the new guy, one of his first assignments included working as an unofficial personal assistant to Paul McCartney, buying McCartney and his wife, Linda, vegetarian food, and handling travel logistics for the family. “That was a time when McCartney wasn’t touring. So they sent me, the new guy,” Dera said. The relationship with McCartney led to 23 years together. McCartney was one of Dera’s first clients when he launched his own public relations firm in 1989, Dera, Roslan & Campion, Inc.
Other projects Dera worked on while at Rogers & Cowan include doing publicity for The Bee Gees and their “Saturday Night Fever” soundtrack; Peter Frampton’s “Frampton Comes Alive” album; and promoting David Bowie’s massive “Serious Moonlight” tour of the U.S. in 1983. “We took Ticketmaster out of the loop, so people lined up around the block for tickets to the Madison Square Garden show,” Dera said. After that, David Bowie wound up on the cover of Time magazine.
From top left, David Bowie speaking at a 1983 press conference; a drumhead signed by Ringo Starr; a frame filled with VIP passes to shows by artists Dera worked with; Dera standing on his home’s staircase; Paul and Linda McCartney holding Dera’s son, Sam; and Dera with Ringo Starr.
18 TODAY | MARCH 2022
Later in life, Dera met a Mississippi woman when they were both living in Pennsylvania. Dera started dating Suzy Case, who is from Madison, when she was working as a forensic psychologist in 2007. The pair visited Mississippi often to spend time with Case’s family, who still lives in Madison. Dera retired in 2011, and the couple decided to buy a house in Mississippi. The couple purchased their home, which was prefabricated in St. Louis in 1857 then moved to Yazoo County. “I’m a sucker for old houses,” Dera said. Dera said life in Mississippi is wonderful. “I love the climate. I love the people. We’ve made great friends, and we are committed to giving back in some way,” Dera said.
Dera and girlfriend Suzy Case.
One of the ways Dera gives back is doing free publicity for his Mississippi friends. One of those friends is David Raines, owner, chef, and operator of The Flora Butcher, a high-end specialty meat shop and the Flora restaurant, Dave’s Triple B: Barbecue, Beer & Blues. Raines practices the local farm-to-table philosophy with his shop and restaurant. A Michelin-trained chef originally from Monroe, Louisiana, Raines has worked all over the world including stints at Emeril Lagassee’s NOLA in New Orleans and Noma in Copenhagen, Denmark.
Dera met Raines after he spotted a sign in Flora for the upcoming opening of The Flora Butcher. “I was on the side of the shop, and Joe walked up, introduced himself, and said he was new to the area,” Raines said. Dera told Raines he needed a press agent. “I was just trying to pay it forward,” Dera said. Dera said Raines is helping revitalize downtown Flora with his businesses, which is soon to include a third venture, a wine shop. “I don’t consider this (publicity for Raines) work. If I like somebody, it’s not working,” Dera said.
Dera with Chef David Raines, owner and operator of The Flora Butcher and Dave’s Triple B restaurant.
MARCH 2022 | TODAY 19
This chewy, cheesy pizza is a cross between Detroit-style pan pizza and focaccia. Now, if it’s the weekend, and I think I can scoot through without a trip to the grocery, I’ll whip-up a batch of this dough and pile whatever is around on top. (I highly recommend warming a big square of this pizza then topping it with a cracked egg and running it under the broil for a dynamite breakfast.) Reversing the order of toppings by putting the cheese directly on top of the dough and then adding toppings and then, if desired,
INGREDIENTS 4 cups all-purpose flour 1 package (4 ounce) instant yeast (Rapid Rise) 2 teaspoons sugar 2 cups warm water 2 tablespoons kosher salt 4 tablespoons olive oil Assorted toppings In the bowl of a heavy duty stand mixer, combine the flour, yeast, and sugar. Attach the dough hook and add the water. Mix on low speed for 2 minutes or until dough begins to form a shaggy dough. Turn off the mixer and cover bowl with a damp tea towel or cling wrap. Allow dough to rest for 10 minutes. Remove the covering and mix dough on medium-low, sprinkling the salt over the dough. Increase speed to medium and mix for 10 minutes occasionally pulling the dough off the hook.
spooning a few light stripes of sauce over the toppings gives these pizzas a wonderfully crisp, almost fried crust. Aside from the classic pepperoni and such, I like to top mine with some “Delta-style” toppings like crawfish tails, venison sausage, barbequed pulled pork, smoked brisket, even tablespoons of pimento cheese. Mix and match, add sauce, or just go full on cheesy. This dough can be made by hand by following the same steps and times.
Pour two tablespoons of olive oil into two 9 x 13-inch metal baking pans. Tilt the pans around to get oil all over the bottom and slightly up the sides of the pans. Cut dough into two equal pieces and place a hunk of dough in each pan. Press dough to form a thick rectangle and cover with a damp towel or cling wrap. Place in a draft-free warm
spot. (I put mine in the closet with our hot water heater.) Let dough rise undisturbed for 2 hours. Press, stretch, and pull dough to cover the bottom of each pan. The dough may shrink back a bit. Cover again and let dough rest for 10 to 15 minutes. Once again, press the dough, dimpling the surface to cover the bottoms of each pan. Heat oven to 500 degrees and arrange an oven rack in the lowest position. Top each pizza with shredded or sliced mozzarella cheese making sure to sprinkle cheese all the way to the edges of the pans. Add toppings. Bake pizzas 15 to 20 minutes or until the cheese is bubbly or beginning to turn dark brown around the edges. When pizzas are out of the oven, run a sharp knife around the edges to loosen the cheesy crust. Let pizzas cool for 5 minutes and enjoy.
Makes two 9 x 13-inch-deep dish pizzas 20 TODAY | MARCH 2022
These are so easy and impressive! With the help of some old friends on all sorts of apps (that I’m not sure how to use) I cobbled together a close approximation to a cookie served at a beloved deli that closed years ago. I coupled those leads with an inspiration from what’s going on with peanut butter cups these days. The classic incorporates toasted pecans and chocolate chips. I tried batches with mixtures of crushed saltine crackers, pretzels, kettle cooked potato chips, and honey roasted peanuts. These cookies are deeply chocolatey with a salty crunch, chewy chocolate, and meringue crisp crust. Yum!
INGREDIENTS 3 cups powdered sugar 1⁄3 cup plus 2 tablespoons cocoa powder 2 tablespoons all-purpose flour ¼ teaspoon kosher salt 3 eggs (6 tablespoons egg whites) ½ teaspoon vanilla extract Heat oven to 350 degrees. Line a large baking sheet with parchment paper or a baking mat. In a large bowl, sift together the powdered sugar, cocoa, and flour. With an electric mixer, beat the egg whites and salt together for 2 minutes at medium speed. Reduce speed to low and add the dry ingredients a little at a time until all incorporated. Stir in additions. Scoop eight scant ¼ cup portions of dough onto prepared pans. Bake 15 to 20 minutes on the middle rack of the oven. The cookies will be crisp with trenches of chewy chocolate. Allow to cool before removing from pan.
Makes 8 large cookies
Martha Hall Foose, the author of “Screen Doors & Sweet Tea: Recipes and Tales of a Southern Cook,” won the James Beard Award for American Cooking. Her latest collaboration is “A Good Meal is Hard to Find: Storied Recipes from the Deep South” with Amy C. Evans. Martha makes her home in the Mississippi Delta with her husband and son. She is a member of Yazoo Valley Electric Power Association.
MARCH 2022 | TODAY 21
mississippi seen
mississippi is...
events
mississippi marketplace Events open to the public will be published free of charge as space allows. Submit details at least on the outdoors two months prior to menu the event date. Submissions must include a phone number with today area code for Mississippi’s publication. Email to news@ecm.coop. Events are subject to change. scene around the ‘sip picture this The 29th Annual Spring Arts Festival. The 53rd Annual Gospel Singing Jubilee. Lowest March 26 and 27. Ocean Springs. Presented by March 19. Magee. Featuring the Freemans, The Ocean Springs Chamber ofmy Commerce-Main Terryco-op Joe Terrell, Tim Frith and The Gospel Echoes, opinionLife Insurance involvement Street-Tourism Bureau. Fast becoming a mini–Peter Revelations, and Messiah’s Men. The show starts at 6:30 pm at the Magee High School Auditorium. 501 Choctaw St. Details: 601-906-0677.
Anderson Festival, this event will feature artists, and
The 2022 Columbus Spring Pilgrimage. March 24 through April 16. Columbus. Put together by The Preservation Society of Columbus. The daily home tours show off some of the most historically significant private homes in America with a comprehensive view of the architectural periods of the homes that tells part of Columbus’ storied history. The tours feature nationally recognized, multicultural, interactive, interpretive, educational programs for all ages. Proceeds fund preservation, research, and programming of the Preservation Society of Columbus, a nonprofit 501(c)3 organization. Details: 662-368-2503 or preservecolumbus.com.
artists’ demonstrations, entertaining lectures and more. This year’s herb of the year is pansey. Saturday from 9 a.m. to 5 p.m. and Sunday from 9 a.m. to 4 p.m. Downtown Ocean Springs. The annual festival showcasing more than 150 artists, crafters, and plant vendors is co-coordinated by the Ocean Springs Art Association and Ocean Springs Fresh Market. Details: 228-875-4424 or visit oceanspringschamber.com.
Rates
in various media including painting, pottery, southern gardeningcrafters ‘n’include bare it jewelry, plants and more.grin Festival activities
Marion County Model Train and Railroad History Exhibit. Now through March 26. Columbia. The exhibit includes a 10x12 foot table with three running model trains on a landscape including Columbia’s Main Street and the Marion County Courthouse. Video interviews of former railroad employees and accounts of the Red Bluff train derailment into the Pearl River. Kids can enjoy a “Young Engineer’s” play area and the movie, “The Polar Express.” The museum is FREE and includes additional exhibits of military, sports, rodeo, farming, logging, arrowheads, Civil War, and Civil Rights. Museum hours are Wednesday, Thursday, and Friday from 9 a.m. to 12:30 p.m. and Saturday from 9 a.m. to 5 p.m. 200 Second St. No. 3. Details: 601-731-3999.
Maker Faire Meridian. April 2 and 3. Meridian. A free hands-on show-and-tell event showcasing invention and creativity for and by all ages. Indoors and outdoors demonstrations and exhibits at Soule Steam Works in the Mississippi Industrial Heritage Museum. Details: makerfairemeridian.com or 601-693-9905. The Gulf Coast Military Collectors & Antique Arms Show. April 29 and 30. Biloxi. From 11 a.m. to 5 p.m. on April 29 and 9 a.m. to 4 p.m. on April 30. Historic artifacts from all wars bought, sold, and exhibited. War souvenirs, weapons, swords, daggers, bayonets, flags, uniforms, medals, helmets, badges, insignia, and field gear. The Joppa Shriner’s Center, 13280 Shriner’s Blvd. Details: 228-224-1120 or 228-392-9345 or email terrell.hamilton@gmail.com.
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22 TODAY | MARCH 2022
About this time last year, I was asked to be the host of the annual Volunteer Mississippi GIVE Awards. Pretty much every kind of meeting or ceremony at that time was done virtually. So, my “hosting” consisted of reading a script off the teleprompter at Mississippi Public Broadcasting while they recorded it and put it online later. I never met the winners. Nor did any of us get the usual banquet meal that normally accompanies such affairs. I was impressed by all the recipients’ stories. By far the most unusual awardee was Bob Reese of Starkville. He was selected to receive an award for a service he provides — rescuing cats. Reese rescues cats that have inadvertently climbed a tree without an exit strategy. All cats can climb. But not all cats can UN-climb. Sometimes cats are stuck up there for days without food or water. Bob says it is not true that every cat will eventually come down on its own. Some may die of starvation, dehydration, or exposure. So, someone must go up to haul them down. Bob became a cat rescuer after his pet made a venture up a tree. He tried to find a cat rescue service but couldn’t. So, he did what all of us do when we are faced with a daunting task. He pulled up a YouTube video. Bob, being way more adventurous than I am, then rigged up some ropes and a harness. He hoisted himself high up into the branches and gathered his wandering pet into a waiting pillowcase and lowered himself and the cat safely back to the ground. But, as it sometimes happens after one has accomplished a one-of-akind task, Bob Reese wanted to do it again. And again. And again, and again. Now, several hundred cats later, Bob is still harnessing up in his now professional climbing gear, pulling himself up the rope into the dizzying tops of oaks and pines, and helping someone’s frightened feline back down to terra firma. Bob doesn’t charge for his services but asks the people he has helped to donate to a nearby animal shelter. He has raised thousands of dollars in the process. Bob says he will travel up to three hours from home to perform his service. He has been all over north Mississippi, Alabama, and into Tennessee climbing to nose-bleed heights, grappling with uncooperative pets, and returning them to grateful owners.
I, on the other hand, still prefer to stand on the ground under the tree with a bowl of cat food in hand, looking up and calling, “Here kitty, kitty.” Just a quick postscript. Since last year, Bob has moved to Huntsville, Alabama. (He wanted to be near his grandkids.) But he still rescues cats. He has allowed me to put his phone number in this article. If he can’t come help you, he knows other cat rescuers in Mississippi who can. But try, “here kitty, kitty” first. Bob can be reached at 662-418-0479.
by Walt Grayson Walt Grayson is the host of “Mississippi Roads” on Mississippi Public Broadcasting television and the author of two “Looking Around Mississippi” books and “Oh! That Reminds Me: More Mississippi Homegrown Stories.” Walt is also a reporter and 4 p.m. news anchor at WJTV in Jackson. He lives in Brandon and is a Central Electric member. Contact him at walt@waltgrayson.com.
MARCH 2022 | TODAY 23
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