490,094 Households • 1,200,000 Readers
K e nt uck y Li v i n g ma g a z in e 2 0 1 5 Rate C a r d 4/C Rates 1x
3x
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12x
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Advertiser Discounts Press-Ready Materials: Advertisers supplying high-resolution press-ready PDFs with ads sized correctly will qualify for a 15% discount. Multi-Book Discounts: Available to advertisers running the same materials in the same month as follows: 5% discount for 8-16 NCM magazines, 7.5% for 16-23 magazines, and 10% discount for all 24 NCM magazines. Local Advertisers*: A 15% discount applies for companies with headquarters and/or locations exclusively in Kentucky. Travel Advertisers*: A 10% discount is offered for advertisers in the travel industry. Charitable Advertising*: Charitable organizations with a 501(c)3 designation may use the 12x rate. *These discounts may not be combined with one another; however, Press-Ready and Multi-Book discounts may apply.
Kentucky Living Magazine 800-595-4846 4515 Bishop Lane Louisville, KY 40218 www.KentuckyLiving.com
T his i s l i f e. . . t h is is K e n tu ck y L iv in g
Let us design a program to meet your goals and budget. In the magazine…
Advertisers may target specific topics or departments, or they may opt to rotate throughout the site.
From affordable small-space Marketplace ads to custom publishing and promotional Classified advertising is available both in events, we’ll help you find the best way to deliver your message to engage our readers. the magazine and online. Preprinted inserts offer high impact and can be geographically targeted, or you may prefer an on-page Regional ad.
Audience research is conducted no less than every three years, and we maintain a robust database of reader responses by category in addition to demographic information.
Responses can also be profiled based on gender, age, income of $60,000+, those Kentucky Living’s website offers searchable who took a trip or did home improvements, archives, events and recipes, as well as web- and more. exclusive content to augment printed features.
…and on the web.
Readers visit to provide requested content for upcoming features, enter contests, answer survey questions, and submit comments or story ideas.
K en t u c k y L iv in g d e l iv e r s • an audience that’s difficult to reach and ready to buy. • readers who are involved in and interactive with the magazine and all its components. • the largest circulation and highest readership in the state.
• credibility through partnership with a 65-year-old trusted magazine that’s a tradition for many families. • the most cost-effective statewide vehicle for delivering your message.
Source: All audience research, unless otherwise noted, is derived from GfK MRI Custom Division 2013. Kentucky population data is from Census 2010.
Kentucky Living enjoys not only a large audience, but also a very loyal one.
• With 2.4 readers per copy, more than 1.2 million Kentuckians read Kentucky Living each month. • Readership encompasses nearly 37% of all Kentucky Adults. • 80% of all respondents surveyed had read 4 of the last 4 issues. • 88% read at least 3 of the past 4 issues. • Readers spend an average of 43 minutes with each issue. • 85% consider Kentucky Living a good source of purchasing information. Nearly 85% of all readers – more than 1 million people – took some action after reading Kentucky Living magazine. • Saved something..............................................79% • Visited a website...............................................21% • Bought a product or service ...........................12% • Requested product or service info .................11% • Sent for a catalog...............................................8%
Kentucky Living readers are a large, active group of consumers. They are more mature, better educated and have more disposable income than the average Kentuckian.
Fast Facts 89% of Kentucky Living readers have a high school education or more, compared to 82% of the state’s population.
Age 18-24 .......................................................................2% 25-44 .....................................................................20% 45-54 .....................................................................25% 55-64 .....................................................................25% 65+ ........................................................................30%
Education Less than High School Graduate .........................11% High School Graduate..........................................33% Some College........................................................57% College Graduate or More ..................................26% Post-Graduate Study ............................................13% Household Income Under $25,000 ......................................................23% $25,000-$39,999 ...................................................23% $40,000-$59,999 ...................................................19% $60,000-$99,999 ...................................................25% $50,000+ ...............................................................48% $75,000+ ...............................................................22%
Children at Home Children at Home .................................................37% Age 5 or younger ...................................................8% Age 6-11................................................................14% Age 12-17..............................................................15% Source: GfK MRI Custom Research 2007
While the mean household income for Kentuckians is $42,248, Kentucky Living readers earn 34% more at $56,400. 56% are female and 44% are male 75% are married 70% are in the desirable 2564 age group
Home oWnership
KL Readers
MRI
Index
90%
67%
133
Home Ownership
Home Value $150,000+ .............................................................51% $100,000-$149,999 ...............................................16% $50,000-$99,999 ...................................................22% Less than $50,000 .................................................10%
Acreage
KL Readers
MRI
Index
23% 43% 33
10% 10% 10
223 445 609
2% 3% 3% 1%
2127 1063 875 1882
1-3 Acres 3+ Acres Average Acreage
Types of Property Owned Farm Vacation/Weekend Home Investment Real Estate Retirement Real Estate Source: GfK MRI Custom Research 2007
47% 29% 28% 21%
Home Improvement Past 12 months
KL Readers
Any Flooring Kitchen/bath Deck/porch/patio Doors Roofing Windows (Request the complete list.)
55% 21% 21% 15% 14% 14% 12
MRI
Index
18% 6% 8% 2% 3% 4% 3%
316 362 260 629 428 374 422
Performed energy efficiency upgrade 82% Average amount spent $1,538
Gardening KL Readers
Have a garden Average size (square feet) Garden Items Bought Past 12 months Insecticide/weed killer Seeds Fertilizer Plants/shrubs Soil Bulbs (Request the complete list.) Amount spent last 12 mos.
MRI
Index
49% 562
33% 404
150 139
58% 57% 49% 46% 43% 37%
24% 21% 30% 17% 31% 13%
245 277 161 267 139 275
$296
$112
214
Travel Took a domestic trip 64% 51% 126 1-3 trips/year 68% 79% 86 4-8 trips/year 24% 16% 150 9+ trips/year 9% 5% 180 Average trips/year 4.1 3.3 124 Average spent/hh $1,800 $1,100 165 Spending Power: 64% of 510,000 households at $1,800 per trip = $587.5 Million Stayed in a hotel/motel Average nights
64% 5.8
43%
149
SPENDING POWER Home Improvement
82% of our readers spent an average of $1,538 last year on energy efficiency upgrades, totalling
$643 MILLION
Gardening
49% of our readers spend an average of $296 per year on their gardens, totalling
$74 MILLION
Travel
64% of our readers spend an average of 5.8 nights per year in a hotel, totalling
1.9 MILLION ROOMS spending $1,800 per year, totalling
$587.5 MILLION
Pet Ownership Own a pet Pets per household Dog Cat Bird Horse
# of KL HH Readers
MRI
INDEX
73% 5 80% 58% 4% 13%
56% 2 76% 45% 5% 2%
131 221 106 125 88 700
2/HH 3/HH 15/HH 4/HH
Source: GfK MRI Custom Research 2010 HH is households
VEHICLES
KL Readers
Own/lease a vehicle Average # per household Car SUV Van/Mini-van Pick-up Truck
97% 2.5 76% 34% 16% 67%
80% of our readers spend an average of $483 per year on internet and catalog shopping, totalling
$197 MILLION
Index
111 114 110 95 103 207
Source: GfK MRI Custom Research 2010
Internet & Catalog Shopping Past 12 months
KL Readers
internet & catalog shopping
MRI
87% 2.2 69% 36% 15% 33%
MRI
Index
Bought anything Travel (airline, hotel, other) Clothing/apparel Cooking/kitchen accessories Educational programs Garden supplies Health/medical Pet products
80% 40% 52% 20% 12% 14% 31% 18%
44% 25% 22% 4% 2% 2% 8% 6%
179 159 234 464 612 618 395 318
Average amount spent (Request the complete list.)
$483
$575
94
contact us... 4515 Bishop Lane Louisville, KY 40218 P.O. Box 32170 Louisville, KY 40232
National Sales Representative: National Country Market 611 S. Congress Avenue, Suite 504 Austin, TX 78704
800-595-4846 502-459-1611 Fax www.KentuckyLiving.com
800-626-1181 512-441-5211 Fax www.nationalcountrymarket.com
circulation by county & DMA County
County DMA
Circ.
Readers
Bowling Green
28,366
68,078
Charleston-Huntington
25,821
61,970
Cincinnati
50,612
121,469
Evansville
4,296
10,310
Knoxville
10,133
24,319
Lexington
175,252
420,605
Louisville
119,395
286,548
Nashville
27,493
65,983
Paducah-Cape GirardeauHarrisburg-Mt. Vernon 27,493
65,983
Tri-Cities
1,243
County Adair Allen Anderson Ballard Barren Bath Bell Boone Bourbon Boyd Boyle Bracken Breathitt Breckinridge Bullitt Butler Caldwell Calloway
2,983
Households
KL Circ.
7,285 7,848 8,369 3,397 16,999 4,587 11,787 43,216 7,976 19,787 11,075 3,317 5,494 7,827 27,673 5,057 5,393 15,530
5,025 52 3,586 11 9,455 2,620 705 18,647 1,552 220 2,983 1,404 1,640 7,493 20,464 1,443 620 46
Campbell Carlisle Carroll Carter Casey Christian Clark Clay Clinton Crittenden Cumberland Daviess Edmonson Elliott Estill Fayette Fleming Floyd Franklin Fulton Gallatin Garrard Grant Graves Grayson Green Greenup Hancock Hardin Harlan Harrison Hart Henderson Henry Hickman Hopkins Jackson Jefferson Jessamine Johnson Kenton Knott Knox Larue Laurel
Households
KL Circ.
36,069 2,116 4,061 10,760 6,351 26,144 14,267 7,732 4,358 3,781 2,883 38,619 4,857 2,773 5,984 123,043 5,729 16,060 20,662 2,864 3,160 6,668 8,614 14,978 10,082 4,601 14,671 3,285 39,853 11,789 7,343 7,097 18,705 5,963 2,028 18,980 5,486 309,175 17,642 9,362 62,768 6,414 12,722 5,615 23,014
3,349 362 1,721 3,370 4,704 11,696 2,653 5,607 3,589 14 49 514 1,186 2,414 3,489 8,129 4,504 4,488 3,269 871 1,160 3,608 5,561 86 2,654 3,512 3,143 52 22,850 1,435 3,983 4,005 121 2,953 1,157 160 5,013 6,698 8,694 4,163 11,249 292 6,199 3,310 14,119
Lawrence Lee Leslie Letcher Lewis Lincoln Livingston Logan Lyon Madison Magoffin Marion Marshall Martin Mason McCracken McCreary McLean Meade Menifee Mercer Metcalfe Monroe Montgomery Morgan Muhlenberg Nelson Nicholas Ohio Oldham Owen Owsley Pendleton Perry Pike Powell Pulaski Robertson Rockcastle Rowan Russell Scott Shelby Simpson Spencer Taylor Todd Trigg Trimble Union Warren Washington Wayne Webster Whitley Wolfe Woodford
Households
KL Circ.
6,239 2,910 4,555 10,014 5,497 9,777 3,985 10,666 3,287 28,227 6,477 3,833 31,973 5,309 7,358 13,073 4,516 7,031 10,471 2,440 8,682 4,055 4,509 10,435 4,860 12,052 16,826 2,809 9,176 19,431 4,296 1,914 5,494 11,319 26,728 4,834 25,722 902 6,750 8,864 7,401 17,408 15,321 6,753 6,165 9,832 4,647 5,883 3,420 5,549 43,674 4,507 8,646 5,272 13,575 3,065 9,806
952 2,048 398 845 3,204 6,448 17 5,719 584 11,128 2,854 4,131 34 668 2,005 101 4,404 29 8,501 2,070 3,265 2,441 38 3,206 3,804 1,857 11,862 1,474 1,484 534 2,828 1,416 3,878 171 345 3,529 16,876 531 4,091 4,356 4,805 2,894 5,715 791 4,845 6,639 4,216 4,981 2,348 30 4,762 3,165 7,190 49 6,604 2,407 826
Source: U.S. Census 2010 Kentucky Living distribution as of 9/30/14
Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com
kentucky LIVING
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Closing Dates Kentucky Living is published 12 times a year. Space reservations are due the 15th of the month, two months prior to publication. Ad materials are due the 25th of the month, two months prior. Example: for the March issue, space reservation is due January 15 and materials on January 25. January, February, and some special sections close early. Please see Editorial Planning Calendar for details.
Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com
kentucky LIVING
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Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com
2015 Editorial Planning Calendar
JANUARY
MAY
SEPTEMBER
Closing Date: November 14, 2014
Annual Home Improvement Issue Closing Date: March 25, 2015
Fall Travel & Festivals Closing Date: July 24, 2015
• DIY Decks and Porches • Sustainable Lifestyles: How to Clean Green
• Impacted Communities Address Fire Safety • Alltech: Putting Technology to Work for More than Agriculture
• Celebrity Resident Linda Bruckheimer Restores Bloom to Bloomfield • Economic Development Rises to the Top in Appalachia
FEBRUARY Annual College Preview Issue Closing Date: December 16, 2014 • E-Guide to Colleges Puts Education in Students’ Grasp • Plan for Success: Campus Visits • Learn from Home: Online Degrees
MARCH Annual Lawn & Garden Issue Closing Date: January 23, 2015 • Edible Landscaping: Beyond the Vegetable Garden • 10 Hardy Plants You Can’t Kill and 10 Common Gardening Mistakes
APRIL
JUNE Closing Date: April 24, 2015 • Families Share Favorite Camping Destinations • Reel Stories of Fishing Tournaments
JULY Closing Date: May 26, 2015 • Kentucky Chautauqua Characters • Moonlight Canoe Trips
AUGUST Annual Education Issue Closing Date: June 25, 2015 • Alleviating Student Struggles • The Write Stuff: Crafting Better Essays with Creative Thinking
OCTOBER Annual Energy Issue Closing Date: August 25, 2015 • Kentucky Living 2015 Energy Guide • Linemen: Keeping the Lights On
NOVEMBER Closing Date: September 25, 2015 • Today’s New Doctor • POW: Family Gains Closure After 63 Years
DECEMBER Closing Date: October 23, 2015 • Holiday Essays and Other Reader Stories • George Ella Lyons: A Kentucky Christmas
Annual Travel Issue Closing Date: February 25, 2015 • Best in Kentucky Reader Vote • Become a “Road Scholar”: Take a Learning Vacation
Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com
2015 CLOSING DATES
Nobody covers Kentucky better! ISSUE DATE
CLOSING DATE / ISSUE
January
Friday, November 14, 2014
February
Monday, December 16, 2014 College Guide
March
Friday, January 23, 2015 Lawn and Garden
April
Tuesday, February 25, 2015 Travel
May
Tuesday, March 24, 2015 Home Improvement
June
Friday, April 24, 2015
July
Tuesday, May 26, 2015
August
Thursday, June 25, 2015 Education
September
Friday, July 24, 2015
October Tuesday, August 25, 2015 November
Friday, September 25, 2015 Health Focus
December
Friday, October 23, 2015
SPECIAL SECTION
Brochure Travel Section closes Monday, December 1, 2014
Spring Festivals Section closes Friday, February 6
Brochure Travel & Fall Festivals closes Monday, July 6 Energy Guide Resource Directory: Friday, August 14
(800) 595-4846 • Advertising Department • www.kentuckyliving.com
brochure Travel Guides
festival Guides
Annual travel Issue
2015 special travel sections
brochure Travel Guides
spring & Fall festival Guides
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2015 Publication Date
Closing Date
2015 Publication Date
Closing Date
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Closing Date
February
Dec 1 (2014)
April
February 6
April
February 25
September
July 6
September
July 6
DER REAPONSE RESERVDICEDE! S CLU IN
•
RE RESPADER SERVONSE INCL ICE U DED!
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CPM $14.96 $11.97 $8.97 $5.99 $2.99
Monica Pickerill MonicaPick@yahoo.com 270.692.6053 502.548.1112 cell Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com KyLivingCynthia@gmail.com 270.202.3344
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February 2015 College Preview Issue • August 2015 Education Issue
2015 EDUCATION ISSUES B
DIST ONUS R TO K IBUTIO E HIGH NTUCK N SCHO Y OLS
Reach more parents with
than with any other single medium!
Kentucky Living readers are more likely than the national average to be married (75%) and to own their own homes (90%). They value their families, church and community, and they want the best for their children. Reach them efficiently and effectively in a magazine they have trusted and welcomed for more than 65 years.
Special Rates Ad Size
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CPM
Full Page
$7,645
$14.96
2/3-page
$6,115
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$4,585
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$3,060
$5.99
1/6-page
$1,530
$2.99
FEBRUARY CLOSES DECEMBER 16, 2014 • AUGUST CLOSES JUNE 25, 2015
1.2 Million Kentuckians • 37% with Children at Home
2015 Annual Issues – Lawn & Garden • Home Improvement • Energy Guide
2015 Annual Issues MARCH LAWN & GARDEN CLOSES JANUARY 23 • 49% of Kentucky Living readers have a garden. • Readers spend an average of $296 on gardening each year, for a total of $74 Million annually. • Their average property size is 33 acres, and gardens are 562 square feet on average.
490,094 Homes 1.2 Million Readers Reach them efficiently and effectively in a magazine they have welcomed and trusted for more than 65 years.
MAY HOME IMPROVEMENT CLOSES MARCH 25 • 90% of Kentucky Living readers are homeowners. • 46% performed some type of home remodeling in the past 12 months.
Special Issues Rates Ad Size
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CPM
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OCTOBER ENERGY GUIDE CLOSES AUGUST 14 • 82% of Kentucky Living readers performed some type of energy-efficiency improvement to their home in the past 12 months. • They spent an average of $1,538 per home, for a total of $644 Million in energy-efficiency upgrades. • 60% look to Kentucky Living for information on energy savings.
85% of readers consider Kentucky Living a useful source for purchasing information. Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com
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