THE SELLING PROCESS
Who is All Properties Group Gold Coast
All Properties Group Gold Coast delivers next-level results across buying, selling and investing. Led by award-winners Chris Gilmour and Nathan Simon, we blend decades of local know-how with fearless marketing to smash suburb records and make every deal seamless. Our team thrives on trust, strategy and straight talk, no gimmicks, just proven success. Whether you're hunting your dream home or selling an investment, we bring bold ideas, data-driven campaigns and relentless energy to get you the best outcome, every time.
Supporting the Community
Proud sponsors of the A.B. Paterson College fundraiser, where over $30,000 was raised. Our very own Nathan Simon was auctioneer on the night to help drive the bids higher!
We are honoured to now be a Bronze Sponsor of Ormeau Woods SHS! Jared and APG GC investing in the future of our community.
Proud sponsors of the 2025 Tamborine Rodeo.
Proud sponsors of the Pimpama Swimming Club and providers of water bottles for the kids.
500 boxes of cereal donated, gifts, a helping hand, and more provided by APG GC and the community.
FREE family Christmas Movie in the Park event, organised and planned by us every year for Gold Coast families!
Sponsored 'The Slow and the Furious' in the 2025 Charity Mystery Box Rally, raising over $4,000 for the Cancer Council.
For Presenting Your Home To The Market
Here Are Our Top 5 Tips
1
1 No clutter or odours. Your property must be kept clean and clutter- free. Clear and tidy all surfaces. If the property looks clean and smells fresh, a prospective buyer will form a positive opinion of your home.
2
2 Whether it’s an open home or a private inspection, it is imperative that you are not there. Buyers find it hard to feel comfortable and picture themselves living in the property if the current owners are present. The prospective buyer is unlikely to voice their true opinion of the property and will often rush through the inspection. Needless to say, it makes selling your home difficult. So, go shopping for an hour, catch up on errands or visit a friend. Let the agent do their job!
3
2 Check all corners for peeling paint, chipped edges, and loose wallpaper, and repair accordingly.
4
2 There may be several things in your home that you have simply become accustomed to over timethings that you have been promising yourself to attend to. Well NOW is the time. Buyers will mentally add up their perceived costs of repairing all those minor flaws and end up with an amount that is generally much higher than your actual costs will be. You may believe the repairs are insignificant, however the buyer may question the maintenance and upkeep of the rest of the property. Necessary, non-critical minor repairs and perceived owner neglect will either lower the price or lengthen the time to sell.
5
2 Repair all major problems. In today’s climate of open disclosure and vigilant home inspections, the ‘Golden Rule’ applies: Treat the buyer as you would expect to be treated yourself.
THE ROAD
To Purchasing When
You Need to Sell
PREPARE YOUR FINANCE PRE-APPROVAL
Finance pre-approval is your starting point. Knowing your borrowing capacity helps you understand your budget for a new home and signals to sellers that you’re financially ready, even if your offer depends on selling your current property.
Pre-approval typically lasts three to six months, so try to align it with your buying and selling timeline. With finance preapproval secured, you’ll be in a strong position to act quickly and negotiate effectively.
SELECT A CONVEYANCER OR SOLICITOR
Choosing a conveyancer or solicitor early in the process ensures that your legal requirements are in order and that you fully understand the conditions of buying and selling simultaneously in Queensland. Your conveyancer will prepare and review contracts, manage settlements, and explain specific conditions, such as the subject-to-sale and sunset clauses, so you’re well-protected.
In particular, they’ll guide you through the purchase contract requirements, which are important when selling as part of a simultaneous transaction, ensuring that all documents align and that any key dates are clear.
ENGAGE A REAL ESTATE AGENT TO ASSIST WITH THE SALE
Look for an agent with experience in your local market and a track record of managing transactions involving simultaneous purchases and sales. They’ll help you coordinate timelines and align each stage of the process.
Having a trustworthy agent by your side is great not only for the sale side of things but also for negotiations on your next property purchase. This means they can assist you with placing offers on properties, negotiating, property searching and be a helping hand every step of the way.
PREPARE YOUR PROPERTY FOR SALE
Preparing your home for sale can lead to a quicker sale and potentially a higher price. Start with decluttering, cleaning, and addressing any minor repairs that could enhance the appeal.
Consider staging the property for maximum impact, creating a look that buyers will connect with emotionally and financially. Your agent can recommend cost-effective improvements to attract potential buyers, like fresh paint, landscaping, or updated fixtures.
These details can make a big difference, especially in a competitive market. Booking photography and videography of your property before placing offers on a new one helps showcase its best features!
These include: attracting buyers faster, a quicker sales process, and assisting with a smooth sale and purchase.
Client Reviews
ALL PROPERTIES GROUP GOLD COAST
Trusted by locals, backed by 500+ five star reviews.
Professional and made selling the property a pleasant experience
Nathan and his team at All Properties Group are professional and really knows the market. Everything went smoothly & we managed to sell the property within 6 days of listing. Highly recommend All Properties Group.
Seller
25 MCWILLIAM STREET
VERIFIED BY RATEMYAGENT.COM.AU
Nathan and his team went above and beyond our expectations!
Nathan is a true professional with expert knowledge of the area and market. He always communicated upfront, openly, and honestly with us. He gave us realistic expectations and clear guidance for every step of the way. We achieved an outstanding result, in just a few days on the market. Nathan was always positive even when we were unsure, and he made what could have been an incredibly stressful experience a smooth process for us. Nathan and his team provided us with a very professional yet personal service that went above and beyond our expectations.
Seller
48 CUMMINGS CIRCUIT
VERIFIED BY RATEMYAGENT.COM.AU
Exceptional service provided
Our attempt to privately sell our property to reduce costs proved challenging. We experienced limited interest despite basic advertising efforts. Following several weeks of open homes, we decided to engage All Properties Group for representation.
We want to express our sincere appreciation for the exceptional service provided by Ryan from APG. His expertise and dedication were invaluable in navigating the sale of our property. Ryan’s guidance made the entire process smooth. Thanks so much
Seller
57-67 DRYSDALE AVENUE
VERIFIED BY REALESTATE.COM.AU
Perfectly informed the whole time
Jared had an excellent knowledge of the current market & the best way of advertising to sell my property. He always kept us informed throughout the process.
Seller
17 ASTON STREET
VERIFIED BY REALESTATE.COM.AU
They were amazing
Tom and his team have been amazing throughout our entire process of selling our property.
Seller
41 ZANE STREET
VERIFIED BY REALESTATE.COM.AU
Selling or buying, contact Kerry
Kerry was very helpful and knowledgeable in selling our home & easy to deal with. I would recommend to anyone! If your looking at selling or buying to get in contact with him.
Friendly, professional, respectful, honest, trustworthy, all in one.
Seller
4 TAMARIND PLACE
VERIFIED BY REALESTATE.COM.AU
A relaxed & professional journey
Ross assisted us in selling our home, we found him to be very professional with exceptional communication skills as we were kept updated at every turn. Ross’s kind nature offers all parties a very relaxed and professional journey throughout sale/ purchase process, and can highly recommend his services. Thank you again mate.
Seller
13 MARINA PARADE, JACOBS WELL VERIFIED BY REALESTATE.COM.AU
Smooth & stress-free
Kachina was helpful from the very first inspection, providing transparency and support all the way through to auction. Her after-sales communication has also been great, making the whole process smooth and stress-free.
Buyer
3 RUMBALARA AVENUE VERIFIED BY REALESTATE.COM.AU WANT TO
Extremely knowledgeable on the local area
A big thank you to APG for the purchase of our new home. Highly recommend Jared who has enormous knowledge in the Gold Coast areas, great communication and professionalism at all times and right the way through and after purchase.
Buyer
35 STIRLING CIRCUIT
VERIFIED BY REALESTATE.COM.AU
An outstanding property manager
Melissa is an outstanding property manager who goes above and beyond in every aspect of her role. Mel is professional, reliable, and always approachable, making the whole process of PM stress-free. Her communication is excellent, and efficient. I highly recommend.
Landlord
INVESTMENT PROPERTY
VERIFIED BY REALESTATE.COM.AU
Highly recommend
Working with Kerry to sell my property was an unexpectedly easy experience. His approach to every call was calm and paced which instilled a confidence in his guidance throughout the process. Without reservation I would engage him again and would highly recommend working with him.
Seller
18 NARKOOLA STREET
VERIFIED BY REALESTATE.COM.AU
Method of Sale
TRADITIONAL PRIVATE TREATY
Private treaty is the most common method of sale in Queensland, where a property is listed with an asking price or price guide and buyers submit offers through the agent via negotiation rather than public competition. The agent manages discussions between buyer and seller, presenting offers, counteroffers, and conditions over time, allowing the seller flexibility on price, terms, and timing while the market determines value through individual buyer interest rather than a fixed end date.
PROS: A clear price or guide is presented to the market, giving buyers direction while allowing the agent to justify, defend, and negotiate your price expectations through structured conversations.
CONS: Offers are not visible to other buyers, often resulting in a silent, one-offer negotiation process that limits competition and does not guarantee the highest possible sale price.
BIIDZ
AUCTION
A traditional auction in Queensland involves marketing a property without a disclosed price guide and selling it on a set date through open, public bidding, where buyers compete in real time under unconditional contract terms. This method relies heavily on momentum, buyer emotion, and competition on the day, with the final price determined by the highest bidder, provided the seller’s reserve is met or negotiations continue immediately after the auction.
PROS: Creates strong urgency and open competition with unconditional contracts, providing decisive outcomes & clear market feedback for sellers who want certainty.
CONS: Queensland law prohibits discussing or disclosing price guides, and without strong comparable sales to anchor buyer expectations, this can result in price ambiguity, reduced buyer confidence, a smaller buyer pool (typically around 20% who can buy unconditionally), and the risk of selling below expectations.
BIIDZ is a digital auction-style selling platform that allows buyers to compete transparently online, creating real-time competition without the pressure of a traditional on-site auction. For sellers, the key benefit is control and clarity: your property is exposed to a wider pool of motivated buyers, interest is converted into competitive bidding, and price discovery happens in a clear, data-driven way. Unlike private treaty negotiations that can stall or lack urgency, BIIDZ drives momentum, flushes out the market’s true buying power, and gives sellers confidence that the final result reflects genuine demand rather than guesswork.
BIIDZ in Action
Address: 12 Kumbatine St, Pimpama
Sold Price: $1,156,000 (Record Price)
FIRST OFFER
A $980,000 8:03PM (DAY 1)
C BIDDER'S OFFER
C $990,000 10:39PM (DAY 1)
D BIDDER'S OFFER
D $1,020,000 1:43PM (DAY 2)
WINNING OFFER
L $1,156,000 7:43PM (DAY 4)
Using BIIDZ, our exclusive offer platform, we achieved 83 offers and a record price in just 4 days.
This beautifully presented Plantation Homes build struck the perfect balance between modern comfort and family-friendly living.
BIIDZ created a competitive environment that drove serious buyer engagement, resulting in 83 bids and a new record price of $1,156,000 at the time, with only 4 days on the market.
Our Marketing Difference
PREPARING FOR LAUNCH
We’re planners, and we understand the importance of having everything in order to list your property successfully. Here’s everything we do for pre-sale:
COPYWRITING PRE-SALE
We want your listing to be clear, searchable, and easy to find.
PHOTOGRAPHY
Great photography can be the difference between a click and an enquiry. We collaborate with top photographers to capture your property in a way that gets noticed.
VIDEOGRAPHY
We’re known for having fun videos, and we’re not afraid to dress up for them! Our work gets views, and your property gains traction.
GRAPHIC DESIGN
Our in-house creative experts take your property content and turn it into print designs, signboards, social campaigns, and advertisements.
Our Marketing Difference
OUR REACH
DRIVING RESULTS
Reaching the right audience is key, which is why we take a comprehensive approach to our marketing.
Included Services
• Email marketing
• Copywriting
• Social media
• Advertising
• Campaign management
• Photography and videography
• Graphic design
• Print marketing
• Signboards
Additional Services
• Property staging
• Car, boat and model hire
• Event management
• Influencer & blogger collaborations
• Gold Coast Bulletin
• VIP buyer events
• Experience showings
SPECIFIC TARGETING
Reach Australia’s largest, most engaged pool of buyers beyond their search on property portals.
Types of Buyers
COMPETITION
Focused on winning, not just buying. Competition, urgency, and fear of missing out drive decision-making. Logic and emotion are overridden by momentum and pressure. This buyer pushes prices beyond expectations, especially in strong campaigns.
EMOTIONAL
Motivated by lifestyle, feeling, and connection to the home. They can justify paying more if the property feels right or solves a personal need. Still mindful of value, but emotion begins to outweigh pure logic. This is where desire starts influencing price.
LOGICAL
Driven by numbers, data, and perceived value. This buyer relies heavily on comparable sales, market conditions, and risk assessment. They aim to secure the property at the best possible price, not necessarily to win it. Emotion plays little to no role, with logic setting the ceiling.
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