DISH CLASHERS
Key Opportunities
Individual Project YEAR：2023.6 - 2023.10
An interactive AR solution presents a chance to recenter focus on social connections in the physical dining environment rather than isolated digital engagement. Bringing educational elements showing food origins and preparations can also help rebuild mindfulness and perspective. Developing an entertaining AR game that rewards collaboration and hints at recipes or ingredients through discovery of themed clues can promote interpersonal
What if your meals become
warriors
conversations
The competitive yet cooperative elements and narrative components are designed intentionally to spark dialogue, curiosity, shared reflection on meal components which have been obscured in modern eateries.
？ Problem Statement
Action
The widespread sharing of "Instagram-worthy" food photos on social media has shifted focus away from dining behaviors and culture at restaurant Capturing and posting appetizing meal pictures is replacing meaningful engagement with dining companions, making customers feel more disconnected and lonel Distorted and detached relationships with food are increasing, seen in behaviors like binge and emotional eatin Long wait times for food being served also compresses potential table conversation duration
nor！
o for h Fight
Taking Orders M
Design Process nderstand problem and painpoint 01.U
Literature Review ap key insights and unmet needs 03.M
unmet needs around social connections, healthy eating, and enjoyment.
05.
Develop
Develop a clickable prototype for user testing. create a AR experience centered around choice and education rather than prescription.
06.
launch and test
After launch, continue assessing usage data and user feedback to improve and better meet needs.
Less engagement
Long waiting times
The optimal and indifference points were significantly shorter than the mean expected dining time, suggesting that many restaurants may be able to shorten dining duration significantly without compromising customer satisfaction. Noone, B. M., Kimes, S. E., Mattila, A. S., & Wirtz, J. (2007). The Effect of Meal Pace on Customer Satisfaction. Cornell Hotel and Restaurant Administration Quarterly, 48(3), 231-244. https://doi.org/10.1177/0010880407304020
Action
R Code
Q
AR Game
Enjoy Meals
ood
M
ood
Eating behaviour traits and regulation style of
eating behaviours mediate the association between MBP engagement and diet quality, while engaging in Mind-Body Practices (MBPs) may be related to better diet quality.
Edit my pics and #Instag my food first
02.C
onduct user research
onduct user research through interviews and observations to understand diners' social and food relationships. C
04.
Brainstorm and prototype
Ensure the persona, interactions and information share an empathetic tone that meets diverse diners' perspectives.
Challenge
Outcome
Difficulties faced in utilizing AR technology to transform complex food information into entertaining and educational personified characters.
An AR pre-meal game that personifies food ingredients as virtual characters to facilitate social interaction and educate diners, improving their relationship with food.
Relections Replacing photo sharing may be unrealistic since social media is so common. Better to have the game complement sharing The AR chef is creative. But an app alone likely won't fix food issues. Education and support are still needed Identifying social and health needs is good. Talking to users could reveal even more needs to address, like dining anxiety Rather than prescribing behavior, it’s better to give choices and information. Facilitate, don't mandate.
Meal Delivery Problem
There are two sources of uncertainty in the problem. First, the customers are unknown until they place an order. Second, the time at which the food is ready at the restaurant is unknown.
A, A, Fazal., Saad, Ahmed, Khan. "Assessing the relationship of psychological health with addiction to food.." International journal of endorsing health science research, 11 (2023).:34-41. doi: 10.29052/ijehsr.v11.i1.2023.34-41
Distorted relationship
“ It was found that increased food addiction might lead to increased psychological problems.”
with food
A, A, Fazal., Saad, Ahmed, Khan. "Assessing the relationship of psychological health with addiction to food.." International journal of endorsing health science research, 11 (2023).:34-41. doi: 10.29052/ijehsr.v11.i1.2023.34-41