N TREASURES OF GREEK TOURISM : All shades of beauty

BEAUTY ALL SHADES OF

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A Toponym for Hospitality

Greece, obviously, doesn't need an introduction to the international tourism market. The country is an exceptionally appealing destination for international visitors, as evidenced by the repeated historical records in both arrivals and tourism revenues. However, this does not imply that the country lacks new messages to convey. As a market with a long history and a reputation for hospitality, Greece is now communicating the message that it welcomes international tourists 365 days a year.

The country has recently responded to international tourism trends, as well as the enormous demand it enjoys as a national market, by focusing its strategy not only on growth but also on sustainability. It is realistic to expect Greek tourism to double its current international arrivals and annual revenues in the near future. This overly optimistic bet may seem challenging, but it is certainly attainable.

Greece has an incredibly strong asset in the tourism sector, which is nothing else than its unique natural and cultural reserves. This asset, when considered in the context of the country's 12-month-long “full season”, has the potential to yield truly remarkable outcomes.

Besides, tourism in Greece does not merely mean visiting the popular islands of Mykonos, Santorini, Paros, Ios, Rhodes, or Crete. Greek tourism does not start in June and does not end in August. It ends in June of each following year. Greece is certainly much more than just sun, light, and sea. It hides beauty in remote islands such as Symi, Chalki, and Kastelorizo, but also in Odysseus' homeland, Ithaca, and Gavdos, Europe's southernmost point, as well as on Ikaria, where locals keep the secret of longevity. Then, there are the beautiful, “forgotten” villages of Epirus, some of which are designated preserved settlements, such as Nymphaeo, the magical Pelion, and Meteora - a place of religious worship - let alone the historic Mani and the mediaeval castle of Monemvasia in the Peloponnese.

Foreign visitors have a rare chance to experience and appreciate Greek nature and get a close-up look at both ancient and modern Greek culture wherever they go around the country.

By developing specialised and alternative forms of tourism, upgrading basic infrastructure in all tourist areas, and expanding connectivity, Greece is preparing to welcome more and higher-quality tourists - visitors with high expectations who are eager to experience what tranquillity, beauty, culture, and entertainment truly mean.

This publication allows you to travel around Greece and discover its distinctive beauty, read about infrastructure projects and private investments in the tourism industry, experience what hospitality is all about, and, why not, make plans to visit Greece in the near future, either for tourism or with the prospect of establishing promising business or investment partnerships!

Greece looks forward to welcoming you! EDITORIAL

Front page.

Celebrating victory, embracing the moment: "Diadumenos", raising his arms to tie the diadem, the symbol of triumph. National Archaeological Museum

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Greece's bet on year-round tourism

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Peloponnese: Where myth meets history and modern tourist development

TRANSPORTATION SPONSOR FOR THIS SPECIAL EDITION

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Arrivals set to carry record levels

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Culture: A hidden driver of economic growth

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Central Greece: A mosaic of awe-inspiring locations

56 Athens’ Landmarks

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Central Macedonia: Tourism in the land of Alexander the Great

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Major brands fascinated by Greek destinations

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Epirus: The «secret» paradise of Continental Greece

From Strength to Sustainability: Greece’s Next Tourism Chapter

Opportunities are growing for specialised forms of tourism, including yachting, wellness, and other thematic experiences. Targeted incentives are helping stimulate development in both established and emerging destinations

Olga Kefalogianni Minister of Tourism of Greece

Greece has undergone a remarkable economic transformation in recent years, with growth consistently outpacing the Eurozone average despite global uncertainties and a shifting geopolitical landscape. At the heart of this success story lies tourism—one of Greece’s most powerful drivers of progress and international recognition.

In 2024, Greece welcomed over 40 million visitors, including 4.0 million cruise passengers, while tourism receipts reached an all-time record of €21.6 billion. The strong performance in 2025 reaffirms travellers’ enduring confidence in Greece as a trusted, welcoming, world-class destination.

The global tourism landscape is changing rapidly. Climate challenges, demographic shifts, evolving traveller expectations, and the digital revolution are redefining how destinations must operate. Recognising this, the Greek government is adopting a forward-looking strategy that balances immediate needs with long-term sustainability.

At the Ministry of Tourism, our strategy focuses on enhancing local economies while safeguarding Greece’s natural and cultural heritage. We aim to showcase the country’s unique identity and year-round appeal through authentic, diverse, and high-quality experiences. The goal is clear: to ensure that tourism’s benefits reach every region of Greece and extend well beyond the tradi-

We aim to showcase the country’s unique identity and year-round appeal through authentic, diverse, and high-quality experiences.

tional summer season. Recent legislative reforms have streamlined licensing and facilitated investment, with special emphasis on maritime, wellness, and mountain tourism. We are also encouraging the development of hospitality models such as condo-hotels and integrated resorts, which combine accommodation with private residences and special tourism infrastructure. A dedicated one-stop-shop service at the Ministry of Tourism continues to support major investments, contributing to doubling the number of Greece’s five-star hotels over the past decade.

Opportunities are growing for specialised forms of tourism, including yachting, wellness, and other thematic experiences. Targeted incentives are helping stimulate development in both established and emerging destinations, creating new jobs and promoting sustainable regional growth.

Through the EU Recovery and Resilience Facility, Greece is upgrading infrastructure and embracing innovation. Projects now underway include improvements to yacht marinas, ski centres, diving sites, and thermal springs, as well as accessibility upgrades along beaches. These initiatives are complemented by strategic public–private partnerships designed to attract new investment and enhance competitiveness.

Digital transformation is another cornerstone of Greece’s tourism future. Artificial Intelligence is reshaping how destinations connect with travellers, and Greece is embracing this shift. A redesigned VisitGreece. gr platform will soon integrate advanced AI

features to offer real-time travel information and personalised experiences. At the same time, new digital platforms are being developed to promote themed tourism — from yachting and mountain adventures to gastronomy and wellness. A dedicated app for wellness tourism will soon guide visitors seeking holistic and restorative experiences across the country.

But no matter how advanced technology becomes, tourism remains, above all, about people. Greece is therefore investing heavily in education and skills. Updated legislation is modernising tourism schools, improving management, and enhancing recruitment. New reskilling and upskilling programmes are preparing professionals for the demands of a competitive global market.

Today, Greece offers a mature and dynamic investment environment, supported by political stability, an improved regulatory framework, and strategic incentives. The country stands ready to become one of the global leaders in sustainable tourism, partnering with stakeholders who share this vision of growth, cultural vitality, and environmental responsibility.

By investing strategically in infrastructure, technology, and talent, Greece is laying the foundations for a more resilient and sustainable tourism model — one that delivers lasting value for communities, visitors, and businesses alike.

Arrivals to Greece in 2025 reached a new high of some 42 million (+3% to +5% compared to 2024), with the coming year predicted to be stable, keeping the country among the top five European destinations

By Fanis Zois fzois@naftemporiki.gr

With many international airlines investing in new flights beginning this winter, Greece's connectivity is being boosted, paving the way for 2026 tourism, which is predicted to stabilise and see arrivals and revenues approach this year's strong levels. Since 75 pct of incoming tourists arrive in the country by plane, and the aviation and tourism products are almost identical, market players believe that it is important to make the necessary investments in the infrastructure of the tourism market as a whole. One example of these efforts is a major investment programme valued at 1.3 billion currently implemented by the Athens International Airport (AIA).

Athens International Airport “Eleftherios Venizelos”, the nation's first airport, has already experienced the fastest growth (+33 pct) in connectivity in Europe in 2025 compared to 2019. This is because domestic and international companies will be adding 12 new airports to the Athens airport network this semester. Yiannis Paraschis, CEO of AIA, highlights that flights, especially from the US and Asia, have increased. “This is part of our strategy for the future, with an emphasis on the development of our network and long-haul markets, aiming to mitigate seasonality by extending the season”, he said.

Data indicates that the “Eleftherios Venizelos” airport is now growing by 7.0 pct compared to 2024 and 33 pct compared to 2019, with the increase primarily attributed to higher international passenger traffic. Additionally, according to the same sources, the positive trend is supported by the continued growth recorded by Greece’s two strongest domestic airlines, particularly from the Athens international airport. This is in addition to the fact that the domestic aviation industry has added nearly 40 more aircraft in the last ten years.

Greek travel in 2026

The estimate for summer 2026 indicates that arrivals will remain at historically high levels, with only a minor decrease from 2025. In 2024, Greece received around 40.7 million overseas visitors (including cruises). Arrivals are expected to hit a new high at over 42 million visitors in 2025, up 3.0 pct to 5.0 pct from 2024. Tourism operators appear more cautious for 2026, with arrivals predicted to fluctuate at roughly

42 MILLION VISITORS

the same levels as in 2025. It should be mentioned that, excluding cruise arrivals, inbound tourism reached about 36 million in 2024 and is predicted to reach about 37 million to 37.5 million in 2025. Based on current data, these levels are anticipated to be sustained in 2026.

Given that arrivals are projected to remain steady, total overnight stays in 2026 are anticipated to be comparable to those in 2025. The number of overnight stays may be supported by the tourism season being extended past the summer, with strong occupancy rates until October. The majority of yearly overnight stays (more than 60 pct) will still occur during the busiest months of July through September,

suggesting that the much-needed extension of the tourist season is feasible.

Overall, the outlook for summer 2026 is favourable; Greece is predicted to draw around the same number of visitors as in 2025, keeping the country among the top five European travel destinations. However, growth rates will be slower, and the margins for future expansion will be narrower.

The competition

This “new normal” of 2026 will come with several challenges, according to officials such as the Ministry of Tourism, EOT, INSETE, and analysts. These include competition from destinations like Turkey, Egypt, and Tunisia (which are staging a dynamic comeback with lower prices), pressure from tour operators to offer lower packages (which hoteliers view as a shift to a “buyers' market”), and the economic challenges facing major Western European countries. At the same time, there is still evidence of a discrepancy between hotel metrics and overall tourism performance. In 2025, for instance, Athens experienced a rise in visitors but stable occupancy

rates and a decline in RevPAR (Revenue Per Available Room), partly as a result of competition from short-term rentals.

Revenue from tourism

Inbound tourism receipts in 2024 totalled roughly 21.6 billion euros, slightly higher than the previous record set in 2019. A new revenue record is anticipated for 2025, despite the constraints on spending per traveler. According to initial estimates, revenue will likely just exceed the previous high of 21.6 billion euros in 2024. Top industry executives, however, have expressed a cautious outlook for 2026, stating that while real terms (excluding inflation) performance is anticipated to remain positive, the strain on incomes in major European markets and the deteriorating global economic environment may result in a slight decline in revenue in 2026. Overall, revenues in 2025 are projected to be about 22 billion euros, with a marginal decline in 2026 assuming cautious projections are confirmed.

Trends per market

The major international travel markets for Greece

show conflicting tendencies for 2026. While certain emerging markets are predicted to see dynamic growth, traditionally strong nations are predicted to stabilise or grow slightly.

Specifically, Germany continues to be the top market for Greek travel in 2025 and is predicted to hold the top spot in 2026. It appears that demand will continue to be high because major German travel operators have already reserved flights and vacation packages to Greece. Since German tourists travel in large numbers but have comparatively smaller per capita budgets, raising the average expenditure per German traveller will be the primary issue. Due to European economic difficulties and inflation, Ger-

“

American arrivals to Greece set an all-time high in the summer of 2025, with 103 direct flights per week, while the trend is predicted to continue in 2026.

Athens’ “Eleftherios Venizelos” Airport is so far in 2025 growing by +7% from 2024 and +33% from 2019, with the rise resulting primarily from higher international passenger traffic.

mans are anticipated to spend less on travel in 2026. In short, arrivals from Germany will remain high or slightly grow, but revenues will most likely stagnate if per capita expenditure does not improve.

The United Kingdom, another top market, saw a 7.0 pct to 11 pct increase in arrivals in 2025, although average expenditure was constrained. Given the current state of the UK economy, it is anticipated that the British “value for money” tendency will continue in 2026. It is anticipated that UK arrivals will either remain constant or slightly rise, although with moderate vacation consumption (e.g., less spending on dining out, shopping, etc.). As a result, there will probably be many tourists but only modest earnings from the British market.

In recent years, the US market has emerged as Greece’s most dynamic big customer. In the summer of 2025, American arrivals set records, and there were more flights than ever before between the US and Greece (103 direct flights per week). It is anticipated that the US will continue to grow in 2026. While the general improvement of air connection (flights from New York, Atlanta, Chicago, etc.) continues, a new direct flight from Athens to Dallas has already been announced for May 2026. The US market has proven to be a "game-changer" for Greek tourism, contributing disproportionately to earnings. Barring any negative events (such as a US recession or geopolitical issues affecting the climate), US visitors are likely to grow even more in 2026, possibly setting a new record, maintaining Greece among the top choices for Americans in Europe. The euro/dollar exchange rate is the single factor that could cause a slowdown; Greek hoteliers are concerned about the weak dollar since it makes travel to Europe more costly. Nevertheless, on the whole, the US market is certainly on the rise.

Lastly, it is anticipated that markets, including those in Scandinavia, Italy, Poland, the Netherlands, Serbia, Romania, and Turkey, will all grow at favourable rates in 2026. In contrast, Spain and the Balkan countries contribute lower shares and project a mixed outlook, as does Russia, whilst France is an example of a mature market experiencing a short dip. While the Asian market (China, India) holds great promise but also lags, the Gulf countries are emerging as high-spending markets

Greece: A global leader in sustainable tourism

At the WTM 2025, the Hellenic Chamber of Hotels would like to extend an invitation-challenge to our UK partners to join forces with us in a new, mature hospitality model that assesses success in terms of long-term results

President, Hellenic Chamber of Hotels

Greece is addressing the international tourism community today by emphasising that it drives global trends rather than merely following them. Sustainability is key to our new tourism brand, and it serves as the foundation for creating a high-value product for visitors, residents, and the environment. The shift from the quantity logic to the quality philosophy is an intentional decision based on the true benefit to society, the economy, the environment, and future generations.

Sustainability is not a luxury but an important necessity if we want hospitality to continue making a vital contribution to national economic development and local community prosperity. It is also a matter of respect for Greece's old and new friends from all over the world who want to visit the country. The unique natural beauty and authenticity of hospitality are two important components of the "Greece" brand that must be protected through a comprehensive sustainability strategy.

Our country is putting sustainability into action through measurable initiatives. Greece is the first country in the world to use a comprehensive and innovative environmental classification system for

Nearly 70% of hotels have established energy-saving goals, while more than 50% recycle paper and plastic.

hotels. This approach serves as a compass for investment in energy efficiency, conservation of valuable resources, recycling, responsible operations, and transparency to visitors, who can make decisions based on the true environmental impact of their stay.

Currently, nearly seven in ten hoteliers have set goals to reduce energy consumption. More than 50 percent of hotels recycle paper and plastic, and over 60 percent are investing in water consumption reduction. At the same time, more and more people are using smart devices to monitor and conserve resources.

These figures are not merely numbers; they demonstrate a strong dedication, which is also reflected in a number of social responsibility initiatives implemented by hotels in the communities they serve, with a focus on environmental protection. The unrivalled natural beauty of the Greek environment is the foundation of Greek hospitality.

However, sustainable tourism prioritises the quality of life at the country’s destinations. We aim to achieve upgraded and resilient infrastructure, preserve natural and cultural assets, and integrate primary and manufacturing production. In this context, several Hellenic Chamber of Hotels' initiatives, such as the "Greek Breakfast", which has been accepted by the best ambassador of Greek gastronomy and local products and startup accelerator, CapsuleT, which has emerged as the leading body in SE Europe for tourism technologies, point the way to a hospitality that innovates, collaborates, and shares value throughout the tourism chain.

For us, the stakes extend beyond the next season and into the next decade: how we intend to shape the Greek tourism product not in 2026, but in 2036. This entails a change towards quality and sustainable tourism, as well as theme enrichment that goes beyond the traditional "sun-sea" paradigm, smoothing out seasonality and ensuring a more balanced geographical distribution of tourist flows throughout all Greek regions.

At WTM 2025, we would like to extend an invitation-challenge: to join forces with our UK partners in a new, mature hospitality model that assesses success in terms of long-term results. Greece has all the required guarantees, know-how, and ambition to be at the forefront. Greece is already demonstrating this commitment in practise. We encourage our British friends and colleagues to rediscover, or even find out for the first time, the rich tapestry of the Greek experience. Destinations that value nature, hotels that innovate ethically, thematic health and well-being ideas, gastronomy of a strong local identity, and, most importantly, people that greet visitors with the warmest Mediterranean smile. Greece, as a global leader in sustainable tourism, invites everyone to join us on this exciting path.

Konstantinos Palaiologos: In Greece, four-star hotels held about 44% of the market in 2024, followed by five-star hotels at 40% and threestar hotels at 16%.

MAJOR BRANDS FASCINATED BY GREEK DESTINATIONS

With revenues from five-, four-, and three-star hotels growing at an average annual rate of 26% between 2021 and 2024, ICAP CRIF’s study describes the momentum for new tourism investments in the country as outstanding

By Vaso Vegiri vvegiri@naftemporiki.gr

Greek tourism’s contribution to the country's GDP in 2024 was estimated at 12.7%, translating to 30.2 billion euros, while the indirect contribution was estimated at approximately 31%, according to a recent ICAP CRIF sectoral study on the hotel industry and its contribution to the national economy. The study's key conclusion is that the investment momentum is strong, and Greece is now a big magnet for new tourism investments. Specifically, after declining in 2020, total overnight stays in the country's varied hotel accommodations have been rebounding since 2021, reaching about 117 million in 2024 or up 3.9%. Foreign travellers remained the most important client segment for the country's hotels, accounting for approximately 85% of total overnight stays through 2024.

Market sizes

Konstantinos Palaiologos, Senior Consultant at ICAP

Group (ICAP CRIF Economic - Sectoral Studies Department), who contributed to the study, states that the total market size (revenue) of five-, four-, and three-star hotel businesses has been increasing since 2013, with an average annual growth rate of 8% from 2013 to 2019 due to the country's ongoing tourism growth.

The situation, however, changed abruptly in 2020 due to the COVID-19 pandemic, with the market size falling by more than 70% compared to 2019. A major recovery has been recorded as of 2021, with an average annual growth rate of 26% between 2021 and 2024. Notably, the hotel market experienced

a rebound in 2022, with the overall market size significantly exceeding that of 2019 (pre-pandemic). In 2024, four-star hotels accounted for almost 44% of the overall revenues of the hotel market under consideration. Five-star hotels accounted for 40%, followed by three-star hotels at 16%.

The study included a financial analysis of the sector's businesses, utilising selected ratios for the five-year period 2019-2023. A grouped balance sheet was also prepared, based on a representative sample of 94 companies in the sector, for the two-year period 2022-2023.

An analysis of the consolidated balance sheet revealed the following: Total turnover climbed by 11.5% in 2023 compared to 2022, while gross profits rose by 13.8%. Operating results declined by 18.2% over the same period, owing to a drop in commissions. Pre-tax profits declined by 21.4%, while the companies' EBITDA fell at a slower rate (3.3%). Of the 94

enterprises in the study, 80 were profitable in 2023 (85.1%), compared to 83 in 2022 (88.3%).

Hotel infrastructure

According to the Hellenic Chamber of Hotels, 10,104 hotel establishments were registered across the country in 2024, up from 9,732 in 2010, recording a cumulative gain of 3.8%. Two-star hotels make up the majority, accounting for 3,251, or 32.2% of the total capacity. The total number of hotel beds in 2024 rose to 894,854. With regard to the geographical distribution of hotel beds, based on last year's data, 239,047 beds were registered in the South Aegean Region (a share of 26.7%), followed by Crete with 196,877 beds (a share of 22%). Regarding the distribution by hotel category, the South Aegean Region offered the most five-star beds in 2024 (34.3%), while the same Region also offered the most four-star beds, with a 30.2% share of all beds in that category. The major Greek

hotel groups (21 in total) own 165 hotels and about 60,000 beds. Foreign hotel groups and brands own or manage approximately 230 properties.

Prospects and challenges

The ongoing deals in the hospitality sector, as highlighted in the study, demonstrate that Greece is now a major magnet for new tourism investments, having already attracted major brands to its tourism portfolio. This is indicative of the momentum that has grown in recent years around Greek destinations, with both Greek and foreign entrepreneurs concurring that the investment momentum is excellent.

The researchers emphasise the importance of protecting and further enhancing Greek tourism for both the state and entrepreneurs. They also stressed the need for improved management in the near future to achieve better geographical and temporal distribution of tourism

GREECE’S BET ON YEAR

As the 2025 tourism season concludes positively and the market is satisfied with revenue from the country's “heavy industry”, the key question for the upcoming year is how to expand this strong performance throughout the year, establishing Greece as a twelve-month destination

By Fanis Zois fzois@naftemporiki.gr

Having won the battle of extending the season at the extremes and beyond the peak of the tourist season, the year is ending on a positive note, with tourism revenues in 2025 set to rise. This year is on track to set a new record, as shown by current data, with the sector seeking a better organisation to make our country a destination in the next 12 months. Travel revenue in July, the most crucial month of the summer season along with August, hit a historic high, recording an impressive double-digit growth rate and breaking the barrier of 4.5 billion euros in travel receipts for the first time, surpassing the previous historic high of 3.93 billion in July 2024.

The high performance at the heart of the summer eventually resulted in another historic high: 12.2

A detailed strategy is essential to position the country as a winter destination, rather than solely a summer one

-ROUND TOURISM

billion euros in total receipts for the seven months of January to July 2025, up from 10.83 billion euros in the period a year earlier. Furthermore, based on official data and the margin between arrivals and receipts, 2025 average spending per trip has also been shown to increase.

The summer's favourable performance, based on available figures, persisted into the autumn, as the 2024 trend of expanding the season beyond the summer months was also maintained in 2025, even more so if the month of October is taken into account. During the second month of the fall, for the first time this year, airlines scheduled more than 3 million seats on incoming flights, up 5.3 pct over the same month last year, a monthly gain greater than the four-month period from June to September.

This specific development leaves an important legacy for the broader goal of consolidating the trend of Greek tourism’s improved performance beyond the peak summer season. According to market sources, the summer season has defined the course of tourism revenues in 2025, with some essential variables:

 Increase in airline seats in the autumn: Since last year, there has been a significant increase in scheduled airline seats by both domestic and foreign airlines in the autumn as a result of the trend for more trips by Europeans outside of peak season to avoid heat and high prices, particularly in August. This tendency has also been observed this year in Greece, as well as in other major tourism markets in the Mediterranean. According to data by the Insti-

tute of the Greek Tourism Confederation (INSETE), scheduled airline seats in Greece rose by 4.9 pct in September (943,000 seats) and October (583,000 seats), compared to +3.4 pct in July and +4.3 pct in August.

 The high-flying American market: This summer, the US market recorded more flights to Greece than ever before, with 103 flights per week, and has so far achieved the largest increase in the first half of the year among Greece's top five foreign markets (Germany, United Kingdom, France, Italy, and USA). Furthermore, a new destination, Dallas, has already been planned for May 2026, with reservations available beginning in early August. Arrivals of American visitors at the Athens International Airport (AIA) totalled 661,000 over the course of seven months,

marking a 5 pct rise over the same period in 2024, with 629,000 visitors. A matching 5 pct increase was also recorded in the single month of July 2025. At the same time, according to Bank of Greece data, tourism receipts from the United States reached 700 million euros for the first time in the first half of 2025, with 247 million euros received in June alone. Receipts from January to June 2025 grew 29.4 pct, reaching 704 million euros compared to 544 million euros in the same period in 2024, while the increase in June alone is close to 65 pct, with revenues of 247 million euros. This year, Greece's statistics climbed by double digits in comparison to incoming traffic from the other side of the Atlantic. The Greek diaspora plays a significant part in this increase, in addition to the dynamics of our country in the US. During the summer, air traffic connections rose to more than 100 per week for the first time.

 The course of other key markets: Although key incoming tourism markets recorded a drop in arrivals in the first half of the year, such as the French market with a 9.8 pct dip in the January-June period, receipts reported by all major markets rose due to, of course, the higher prices. Even France is on the increase, up 2.1 pct. Germany's revenue growth rate is double-digit at 13.5 pct, with the lowest arrivals increase of 4.7 pct. English tourists recorded a decrease in their average spending compared to last year: +11 pct in incoming traffic and +7 pct in revenue in the first half of the year, and +14.9 pct in June traffic and only +3 pct in revenue. Statistics for the Israeli market are particularly interesting, although the specific market accounts for a minor portion of the total. Contrary to the initial estimates in June, when a major geopolitical crisis broke out, Greece this summer enjoyed further growth from the Israeli market. In the first seven months of 2025, data from the country’s largest airport, Athens’ “Eleftherios Venizelos”, shows that arrivals from Israel recorded an impressive growth rate of 51 pct, reaching 202,000 arrivals compared to 134,000 arrivals in the period January-July 2024, while in July alone approximately 31,000 Israeli arrivals were recorded. Double-digit traffic increases were recorded by all 14 regional airports: Aktio, Chania, Corfu, Kavala, Kefalonia, Thessaloniki, Zakynthos, Kos, Mytilene, Mykonos, Rhodes, Samos, Santorini, and Skiathos. Despite market challenges in the early summer, passenger traffic to/from Israel climbed by 12.6 pct, with an additional 17,000 passengers compared to July 2024.

 Inflation and prices: According to Eurostat data, annual inflation in Greece surged to 3.7 pct in July, up from 3.6 pct in June and 3 pct the previous year (July 2024). According to the official Eurostat figures, the annual percentage increase in Eurozone price inflation remained at 2 pct in July 2025, unchanged from June, although the same figure last year was 2.6 pct. According to official data from the Hellenic

Chamber of Hotels' Institute of Tourism Research and Forecasting (RIT), the average price for a double hotel room in Greece in June 2025 was 147 euros, up from 142 euros in the same month a year earlier.

 A decline in the share of road arrivals is a source of concern, according to the Bank of Greece's study of the statistics. Both receipts and incoming travel traffic fell sharply in June for EU countries outside the Eurozone, including crucial markets for Greece's road tourism, such as Bulgaria and Romania. The drop in receipts from countries outside the Eurozone in June is 18.8 pct, and even higher, at 35.5 pct, in incoming traffic, indicating that the Greek tourist product has possibly become pricier for the pockets of the country’s closest markets travelling to Greece by road. The decline in average expenditure in recent years can be attributed to the share of road arrivals that particularly supports tourism in northern Greece, as Balkan visitors tend to spend less. In the first half of 2025, the average expenditure per trip was 623 euros, up 10.1 pct from the same period in 2024, while only in June it was just over 682 euros, up 10.2 pct.

Coordination of actions

According to market executives, concerted measures and cooperation are required to make Greece a year-round destination, including the development of different kinds of tourism, given that the country is much more than just sun and sea. To attract winter visitors, it is important to highlight alternative forms of tourism, such as:

 Cultural tourism: Promotion of archaeological sites, museums, and monuments.

 Gastronomic tourism: Promoting local cuisine and local products. Offering cooking seminars and visits to wineries and olive mills.

 Sports tourism: This involves building infrastructure to support year-round sporting events and activities like cycling, mountaineering, and running.

 Thematic tourism: This includes wellness tourism, conference tourism, and agritourism.

 At the same time, infrastructure must be improved to facilitate the season's expansion.

 Connectivity: Providing direct plane links to major European cities throughout the year. New airports, including Kastelli, Crete, are likely to have a big impact in this area.

 Road network: Upgrading the road network to allow for easier access to alternative destinations.

 Accommodation and business operation: Ensuring that a sufficient number of hotels, restaurants and stores will remain open in order to serve visitors off-season.

 Strategic marketing and promotion: Comprehensive planning is required to promote the country as a winter destination. This includes organising a campaign that will highlight alternative activities and the unique experiences Greece can offer beyond the summer

New era emerging in Greek tourism

One of the pillars of the country’s economy, Greek tourism is transforming, positioning itself as a year-round destination, offering an expanded range of accommodations, growing connectivity, and an increasingly expanding array of experiences for travelers

Marinos Giannopoulos CEO, Enterprise Greece

Going from strength to strength, Greek tourism - a cornerstone of the country’s economy - is transforming. Greece has developed into a year-round destination for premium, experience-oriented travel, with its Mediterranean climate, breathtaking natural beauty and rich cultural heritage drawing well-heeled visitors from around the world.

Accounting roughly for one quarter of the economy, Greek tourism has been setting new records: last year, Greece welcomed more than 40 million tourists and collected more than 21 billion euros in revenue. This helped lift Greece into one of the Top 10 travel destinations internationally, which has been noticed by investors.

In the past decade, hundreds of new four- and five-star hotels have opened their doors across Greece, while international air connections have grown by more than a third, short-term accommodation options have more than doubled, new investments are being made in serviced accommodations, and new locations are being developed.

Recent data for the first half of 2025 show that travel receipts increased by 11 pct year-on-year to 7.66 billion euros despite a modest 0.6 pct increase in tourist arrivals, according to the Bank of Greece. The growth in per capita spending - rather than the increase in the number of visitors - underscores how Greek tourism is shifting towards value, moving away from volume-based tourism.

The entry of leading international brands in the Greek market and a strong investment pipeline have resulted in vastly upgraded and expanded accommodation offerings, including luxury hotels, boutique resorts, and branded residences.

Greece recorded the highest percentage increase (+294 pct) in hotel transactions

Recent data for the first half of 2025 show that travel receipts increased by 11 pct year-onyear to 7.66 billion euros.

in Europe in 2024 compared to 2023, according to Cushman & Wakefield. And over the past five years, more than 450 new four- and five-star hotels and an additional 244 three-star hotels have begun operating - a clear indication of the rapid evolution of Greece’s hospitality sector.

Driven by strong demand from high-income travelers, luxury hotel beds now account for a much higher share of total capacity, with many lower-rated hotels having been redeveloped into four- and fivestar establishments. Along with the rise in premium short-term rentals - from luxe city apartments to expansive island villas - the greater diversity of high-quality accommodation has significantly elevated the overall visitor experience.

In Athens alone, a rapidly growing citybreak destination, 11 international hotel chains have entered the market since 2017, bringing the total to 23 chains managing 40 brands in 2024. The international brands are particularly strong in the 5-star category, accounting for 43 pct of hotels and 52 pct of rooms. At the same time, in the 4-star category, more than one in ten hotels and one quarter of rooms are now managed by international brands.

Greece is also seeing a fresh wave of investment in alternative accommodations, from serviced apartments - one of the fastest growing segments in global real estate - to short-term rentals. An estimated 3,500 serviced apartments are now in operation across Greece, and another 1,000 are due to be added by the end of next year. Likewise, this spring, the number of beds offered

through short-term rentals surpassed 1.0 million, exceeding hotel capacity by over 166,000, according to industry data.

Airlines have equally responded, making Greece Europe’s leading performer in air connectivity growth in 2025. According to ACI Europe, Greece has seen a remarkable 35 pct increase in routes compared with pre-pandemic levels. Among European airports handling between 25 million and 40 million passengers annually, Athens is now ranked 10th in direct connectivity, up from 20th a few years ago.

In lockstep with improving tourism infrastructure, Greece is also offering greater choices of memory-making experiences. From gastronomy to wine tasting and from wellness retreats to mountain getaways, Greece is developing new tourism products that are boosting the country as a yearround destination.

In the past two years, revenue collected during the summer peak season - which still accounts for roughly half of annual receipts - has declined 6.5 percentage points, according to Eurobank, while the share of revenue collected in the rest of the year is growing.

Likewise, visitors in Greece are discovering new destinations. Fraport Greece, the German company that manages the country’s 14 regional airports, reported a 2.1 pct increase in arrivals in the first six months of 2025, to 19.5 million passengers - despite a lower number of travelers to the country’s tourism hotspots: Santorini and Mykonos islands.

Greek tourism is diversifying and climbing the value chain. At Enterprise Greece, we work closely with investors to help deliver on this new era in Greek hospitality.

CULTURE: Α HIDDEN DRIVER OF ECONOMIC GROWTH

Greece now has the chance to pursue a comprehensive cultural strategy that integrates tourism, innovation, education, and the digital economy

By Christina Chrysanthopoulou cchrisanthopoulou@naftemporiki.gr

In the eyes of the world, Greece certainly represents much more than just the cliché “sun and sea”: it is the Parthenon in the Athenian light, the sound of the wind at Delphi, the echo of tragedy in the Ancient Theatre of Epidaurus, and the intense energy of a summer festival in Kalamata or Thessaloniki. Greece embodies all those moments that culture does not function simply as a backdrop but as a protagonist of the national narrative and, at the same time, as a rather concealed economic driver.

Following years of financial upheavals, the Greek economy is now looking for stable and sustainable growth, and culture is emerging as a strategic industry. This role of culture is not just a peripheral or decorative, but a fundamental one. The European Commission and the Bank of Greece estimate a 2.3 percent increase in the country's GDP in 2025. Within this framework, the cultural and creative sector accounts for around two to three per cent of Gross Added Value, employing nearly 145,000 people. Culture’s impact on tourism is much greater: more than 60 percent of people visit the country for cultural purposes. Nevertheless, these figures only provide a glimpse into a much more profound reality.

A historical journey of modern significance In Greece, culture’s relationship with the economy is not a recent discovery. From the classical age, when the Panathenaic Games drew crowds from all over the known world, to the Byzantine period and later popular festivals, cultural activities served as economic drivers.

In 5th-century BC Athens, the arts and philosophy flourished alongside economic prosperity, while festivals like the Dionysia drew commercial activity and international attention. Culture played an important role in citizens' social lives in Ancient Greece: performances in the theatre, sports at the Panathenaia and Dionysia, and philosophical discussions in the agoras were not just forms of entertainment but also times of collective identity, education, and social cohesiveness. Culture serves as a link between everyday life and identity, while also boosting economic activity through trade, crafts, and event planning.

In the Byzantine period, art and architecture drove workshops, trade, and travel, and during the Ottoman period, celebrations and folk festivals maintained a network of cultural and economic interactions. Later, modern Greece used culture as a means of rehabilitation and worldwide promotion. The Athens Festival, founded in 1955, served as a modern vehicle for showcasing ancient heritage and boosting tourism, whereas festivals in other cities, such as the Thessaloniki International Film Festival or the Kalamata Dance Festival, boosted regional development and fostered new creative communities.

Greece now boasts 20 monuments that are listed on the UNESCO World Heritage List, drawing millions of tourists each year and supporting the economies of dozens of small communities. From Mycenae to Meteora, cultural heritage is not merely a memory; it serves as a catalyst for the future and

fosters linkages between local communities, businesses, and tourists from across the world.

The Acropolis and Monuments

No other sector has a more direct connection between culture and tourism than the country's monuments: the Athens Acropolis, the Panathenaic Stadium, the Temple of Poseidon at Sounion, Delphi, Ancient Olympia, Epidaurus, Mystras, and Meteora, as well as key Athens monuments such as the Theseum, the Archaeological Museum, the Roman Agora, the Ancient Theatre of Dionysus, the Daphni Monastery, Hadrian's Library, and many more, are more than just tourist attractions. They are global landmarks, emblems of Greece's everlasting presence, and help form the country's image overseas. These monuments, among many others, attract millions of visitors each year, benefiting not only the county’s capital city but also regional communities. Around the archaeological sites, areas like Argolis (Epidaurus, Mycenae) and Phocis (Delphi) have

created comprehensive tourism ecosystems, complete with lodging, dining options, craft stores, and the manufacturing of local products.

Without the Acropolis, Athens would be an entirely different city. Greece's international impact would significantly diminish without these landmarks. The Acropolis alone receives some 2.0 million visitors each year, with Meteora and Epidaurus exceeding 500,000. Their economic significance is measured not just in terms of entry fees and hotels, but also in the country's overall recognition and added value on a global scale. These monuments generate indirect job opportunities in industries including catering, hospitality, transportation, tourism agencies, restoration workshops, and museums.

Festivals in the spotlight

After years of financial upheavals, the Greek economy is looking for stable and sustainable growth, and culture is emerging as a strategic industry.

Festivals, in addition to monuments, are an important component of cultural dynamics. Greece has established a dense network of events that serve as catalysts for economic, social, and cultural life, including the Athens-Epidaurus Festival, the Thessaloniki International Film Festival, the Kalamata Dance Festival, the Philippi Festival in Kavala, the Patras International Festival, and the Rockwave Festival in Athens. In addition, the Olympus International Festival, the Syros Youth Creativity Festival, the Molaon International Music Festival, the Contemporary Art Week in Crete, the Chania Film Festival, and others round out the country's comprehensive geograph-

ical and thematic coverage, offering a wide variety of classical to contemporary art, cinema, music, and dance options.

These festivals offer much more than just a stage presence; they also provide networking opportunities, artistic collaborations, international partnerships, seminars for young creators, and educational programmes that broaden people's horizons and promote Greek innovation overseas. Their economic impact is multifaceted, ranging from bolstering local hotels and catering to fostering the growth of small enterprises in technology, handicrafts, and the creation of cultural artefacts associated with the events. Furthermore, the international appeal of many festivals attracts thousands of foreign visitors each year, boosting not only revenues but also Greece's international image as a top-tier cultural destination, as well as creating opportunities for cultural partnerships and tourism packages that last beyond the events' duration.

Festivals also serve as social hubs, connecting local communities, facilitating debate, increasing cultural involvement, and encouraging individuals of all ages to participate. These events, ranging from large stages in Epidaurus and Olympia to youth music festivals throughout the Greek region, help shape a vibrant, participatory cultural mindset that strengthens social cohesion and cultural identity, providing real meaning to culture as a driver of economic development, creativity, and national prominence. Through these

events, Greece is portrayed as more than just a travel destination; rather, it is a living cultural organism where heritage and contemporary creation coexist and feed one another, providing visitors with a distinctive, cohesive cultural story.

Creative Industries and Innovation

Culture's economic impact extends beyond monuments and events. Creative industries, i.e. film, fashion, advertising, design, music, gaming, and digital content, are now critical drivers of growth and innovation. For instance, international film production in Greece, hosting big foreign film shoots, collaborating with streaming platforms such as Netflix, and promoting Greek brands abroad all result in multiplying economic and cultural benefits while increasing the country's international profile. Furthermore, startups and technology businesses in the cultural tourism industry are harnessing data, AR/VR applications, and digital platforms to provide visitors with creative experiences while also providing new employment and investment incentives.

The digitisation of museums and ancient sites, as well as the use of VR and AI in educational and tourism apps like DIGIPAST and Ancient Olympia: Common Grounds, have considerably increased global access to Greek cultural heritage. Simultaneously, the utilisation of NFTs for the creation of unique digital cultural goods, along with the creation of digital exhibitions and virtual tours, fosters new revenue streams and enhances the "digital cultural economy", thereby facilitating investment, international collaboration, and the advancement of Greek contemporary creativity. Creative industries, when paired with technological applications, transform culture into a strategic development instrument, linking tradition and innovation while advancing the country's economic and social prospects.

Holistic strategy

Greece now has the chance to pursue a comprehensive cultural strategy that incorporates tourism, innovation, education, and the digital economy. European programmes like Creative Europe and the Recovery and Resilience Fund, along with tax incentives for donations to cultural organisations, have the potential to magnify the impact of both public and private investment.

Greece's culture is integrating identity, history, and the economy and is proving to be a strategic engine of growth and progress. Monuments, festivals, the creative industries, and digital technology all stimulate innovation, increase tourism, create jobs, and improve the nation's global reputation.

By fusing its historical legacy with AI, VR, and digital products, Greece has the potential to become a global leader in the “cultural tech” space. Culture can be the most effective instrument for the nation's sustainable growth, bolstering its economy, society, and international recognition, if it is approached holistically, strategically, and with cooperation from the public and private sectors

Investing in the Future of the Ionian Islands

Investing in sustainable tourism, infrastructure, traditional and emerging markets, means that the future of the Ionian Islands lies in our ability to meet the growing demand for meaningful experiences, ensuring that tourism development remains respectful to the environment, local communities and our cultural heritage

Christina Tetradis

Zante Hospitality Group; Vice President, Hellenic Chamber of Hotels; President, Zakynthos Hoteliers Association

The Ionian Islands have long been admired for their breathtaking landscapes, deep cultural roots, and the genuine warmth of their hospitality. With their turquoise waters, lush hillsides, and Venetian charm, they remain among the most beloved destinations in Greece. Yet, as global travel continues to evolve, so too must our strategy - one that embraces sustainability, innovation, and a thoughtful approach to both traditional and emerging tourism markets.

Today, travellers are seeking more than just relaxation; they are looking for authenticity, emotional connection, and a sense of purpose in their journeys. The future of the Ionian Islands lies in our ability to meet this growing demand for meaningful experiences while ensuring that tourism development remains respectful to the environment, local communities and our cultural heritage.

The Greek government, together with regional and local authorities, has placed sustainability at the centre of its national tourism agenda - and the Ionian Islands are proud to be part of this transformation.

“Infrastructure growth is not just about buildings and roads; it’s about creating pathways to a future where sustainability and local traditions thrive hand in hand.”

Significant investments are being made in upgrading critical infrastructure - modernising water management systems, expanding renewable energy use, and improving waste management facilities. These projects protect our islands’ ecosystems, ensuring that tourism growth is environmentally responsible and resilient.

Infrastructure is, in essence, the invisible backbone of quality tourism. By upgrading infrastructure, we enhance the daily life of residents, support local businesses, and elevate the overall visitor experience. A well-planned, sustainable infrastructure creates the conditions for balanced growth - where progress

By prioritising quality, authenticity, and responsibility, we can pave the way towards redefining what hospitality truly means!

and preservation coexist.

Beyond infrastructure, thematic tourism represents one of the most exciting opportunities for the Ionian Islands. This model invites travellers to immerse themselves in experiences that reflect the true spirit of our islands - whether through cultural exploration, nature-based activities, wellness retreats, gastronomy, or heritage tours.

Our rich history, diverse landscapes, and strong local identity provide a natural foundation for thematic tourism. From hiking trails through olive groves to marine experiences in the National Marine Parks and from music and art festivals to local culinary events, our islands can offer experiences that are both memorable and authentic.

Thematic tourism also supports economic inclusivity by spreading tourism benefits across different communities and seasons. It empowers local producers, artisans, and cultural organisations while showcasing the true essence of Ionian life.

As we look to the future, strengthening our presence in both traditional and emerging markets will be vital for the sustainable development of tourism in the Ionian Islands.

Our traditional markets, i.e., the United Kingdom, Germany, Italy, and France, remain the backbone of our visitor base. These countries have long-standing emotional ties to the Ionian region, and we must continue to honour that loyalty by offering consistent quality, reliable services, and fresh experiences that inspire repeat visits.

At the same time, emerging markets present significant new opportunities.

Greece's authenticity, safety, and hospitality are increasingly attracting travellers from the United States, the Middle East, and Eastern Europe. These markets represent visitors who value premium, experience-driven travel, precisely the kind of tourism the Ionian Islands are uniquely equipped to offer.

By bolstering international partnerships, enhancing air connectivity, and promoting the Ionian identity abroad through targeted marketing and participation in global tourism exhibitions, we can open new doors while reinforcing existing ones. This balanced approach - honouring tradition while embracing innovation - will help diversify our tourism portfolio and extend our season beyond the summer months.

The future of the Ionian Islands is bright - rooted in sustainability, strengthened by innovation, and enriched by diversity. By investing in modern infrastructure, protecting our environment, promoting thematic experiences, and engaging both traditional and new markets, we are shaping a tourism model that is resilient, inclusive, and forward-looking.

Our goal is clear: to ensure that our islands remain not only beautiful destinations but also living communities where nature, culture, and hospitality flourish together.

In doing so, we are not just welcoming travellers - we are inviting the world to experience the very essence of the Ionian spirit.

The Hellenic Chamber of Hotels (HCH) is fully committed to supporting initiatives that enhance the daily life of our residents, protect our environment, and enrich the visitor experience. As Vice President of the HCH, representing the Ionian Islands, I strongly believe that we can set a national example of how sustainability and responsible infrastructure can coexist in harmony. By prioritising quality, authenticity, and responsibility, we can pave the way towards redefining what hospitality truly means!

Having a great time no matter what

Those who wish to experience heaven on earth will find the North Aegean Islands to be the most hospitable and welcoming place

Lesvos: A Place You Can’t Resist

Lesvos, a place that invites you to explore it, with beautiful, picturesque seaside towns, but also hilly spots that make one forget they are actually on an island. The view changes dramatically, from the lush foliage of olive trees, pine trees, chestnut trees, and oak trees to the lunar terrain of the west. Imposing mansions – neoclassical, baroque, neo-gothic, Belle Époque, Renaissance – and traditional stone-built residences and farms.

With a vast network of walking and cycling routes and multiple locations to observe over 300 different bird species, this place is a truly ideal destination for nature lovers.

Lesvos is a wonderful culinary paradise. Generations of experience in the manufacturing of ouzo have earned Lesvos global renown and numerous international accolades.

With one of the greatest olive oils in Greece, high-quality local meats, legendary cheeses such as ladotyri or kefalaki, aromatic thyme honey, and the famous sardines of Kalloni, it would take an iron will to resist.

Long before humans were on the scene, the volcano's catastrophic eruption that swamped the island with lava and drastically altered its shape, also marked the beginning of the development of all the natural riches that make this location unique.

The island’s two-fold appearance is made up of five hot springs, a volcanic environment with a petrified forest on the western side, and a lush southeast shore.

Chios: From a Nature Enthusiast to

a Historian

Chios could be unique only for its mastic trees: mastic's beneficial benefits, known since ancient times, have been extensively studied in biochemical laboratories around the world, and it is regularly adored by health-conscious individuals.

In Chios, the visitor will become a true nature lover. With the lure of the vast expanses of citrus trees, the walk through the gorge of Kampia and its river, the entire island resembles a natural, botanical garden, with trees that belong to the high mountains, such as chestnut trees and cypresses. The island features numerous spectacular natural caves, with the most important being those of the mediaeval village of Olympoi and Agios Galas, on both ends of the island.

Samos: The Eighth Wonder of Antiquity

Samos is the birthplace of Pythagoras, the father of mathematics, as well as of Aristarchus, the astronomer, and Epicurus, the philosopher.

Samos, the mythical birthplace of Hera, is home to Greece's largest temple in the seashore hamlet of Heraion. The island’s georelief is a challenge for those who have chosen mountain biking for their tours. Birdwatchers set up their stations near the habitats of Aliki and Lake Glyfada to capture images of herons, silver pelicans, and pink flamingos.

In Pythagorion, a town built on the ruins of the ancient city of Samos, lies what many call the eighth wonder of antiquity. The Eupaline Aqueduct is a 1036-metre-long tunnel constructed in 550 BC to connect the two sides of the mountain and supply water to the then capital of Samos.

With crystal-clear waters, Tsamadou, Lemonakia, Votsalakia of Marathokampos, Chrysi Ammos, and Psili Ammos are examples of Samos's immaculately maintained beaches.

In addition, the island is the home of the popular Samian wine, of unique history and international renown.

This is Samos. Every turn on the road is a revelation. A rich, welcoming land that understands how to follow nature's rhythms while still satisfying people's yearning for authentic amusement.

In Chios, the nature lover will become a historian. They will be drawn to the castle of Apolichna, the ancient towns of Mesta and Olympoi, Kampos, with its 14th-century Genoese villas, and the palaces of the island's great families, all of which feature unique architectural elements.

Excellent beaches for swimming include Daskalopetra, the beach with the

rock where Homer sat and taught his epics; Vroulidia; the calm waters of Agia Fotini and Agios Emilianos; and the volcanic-pebbled Mavra Volia.

From Chios one can easily visit the “island of shipowners”, Oinousses, a true heaven for summer vacationers, as well as the legendary island of Psara, which rewards the traveller with a precious dose of tranquillity and nobility.

Lemnos: Hidden Treasures

Volcanic in its geological origin, Lemnos is also metaphorically an invisible, seething volcano. It hides treasures that only those who are willing to explore will discover.

The island is mysterious, with the shadow of Cabeiri still falling upon it; prehistoric, with Poliochni, dating back to the fifth millennium BC; and pious, with the famous sanctuary of the powerful goddess of Lemnos, Hephaestus. It is fortified with some of the most famous and well-preserved castles in the Mediterranean, such as those of Myrina, Moudros and the fortress of Kotsinos.

Over 100 sandy beaches await visitors on Lemnos. In the island’s north, at Gomati beach, the famous sand dunes, or “thick sand beaches”, spread out, forming an extremely rare landscape.

The wetlands of unique natural beauty include Aliki, Chortarolimni, and Asprolimni, which have been included in the Natura 2000 network and host more than 250 rare bird species.

Lemnos’ volcanic soil is ideal for growing vineyards, and the Muscat of Alexandria and Kalampaki varieties produce excellent white and red

wines, respectively. A visit to the neighbouring island of Agios Efstratios, with its crystal-clear beaches and unique oak forest, which offer invaluable opportunities for walking and hiking, uniquely completes the visit to the mythical Lemnos.

Ikaria: Simplicity and Adventure

Ikaria is a beautiful and diverse island, with wild beauties and picturesque settlements. Here, the mentality of everyday life is really different, and the willingness of people to help you adapt is truly exemplary.

The concept of simplicity in life, free of alarm clocks, haste, and stress, is a universal law in Ikaria.

This island of adventure has it all: the Chalaris Gorge, with its rushing river, a lake, the Ratso waterfall, and the old watermills are the hiking trails

recommended here. In the south of the island, the age-old Randi forest with its centuries-old arias is considered by experts to be one of the most important forests in Europe.

Points of reference on the island include the wider area of Racha, known for its frenetic feasts, and the beautiful cluster of small islands directly opposite, called the Fourni, which offers a visit that feels like a journey back in time.

A recent survey ranked Ikarians in first place in terms of longevity. Their secret is simply relaxation: “Let life take you where it wants – either way, whether you want it or not, this will happen eventually”, are the wise words from a 94-year-old Ikarian…

North Aegean: New Development Pathways

The region’s core objective is to enhance connectivity between the North Aegean islands and mainland Greece, focusing on two strategic hubs: Alexandroupolis and Thessaly, as these regions serve as vital gateways for trade and logistics

Kostas

Moutzouris

Governor, North Aegean Region

The Region of the North Aegean stands at a pivotal moment in its development journey. For decades, our frontier and historically rich islands have endured the consequences of geographic isolation. Today, through strategic planning and coordinated initiatives, we are determined to turn that isolation into an asset - by strengthening networks, partnerships, and connectivity.

Our core objective is to enhance the connectivity of the North Aegean islands with mainland Greece, focusing on two strategic hubs: Alexandroupolis and Thessaly. These regions serve as vital gateways for trade, logistics, and the broader economic integration of the North Aegean into the national economy.

Our first major initiative concerns the maritime connection between the islands and Alexandroupolis. Following coordinated discussions and a joint initiative with the Regional Governor of Eastern Macedonia and Thrace, Mr Christodoulos Topsidis, we have formulated a realistic plan for a ferry route linking Lesvos, Chios, Lemnos, and Samothrace to the port of Alexandroupolis. This new route aspires to function as a maritime “bridge” between the North Aegean and Thrace.

This project carries multiple benefits. Beyond passenger transport, it opens new channels for the movement of goods and reduces logistics costs for island-based enterprises. Agricultural and dairy products, raw materials, and animal feed will be transported more efficiently and cost-effectively, boosting both the primary sector and local processing industries. At the same time, the tourism dimension of this initiative creates new opportunities for interregional visitor flows, promoting year-round tourism and revitalising local economies.

In the same spirit, we are advancing plans

We are advancing plans to connect our islands with the port of Volos, establishing a stable commercial and transport corridor linking the North Aegean with Central Greece.

to connect our islands with Thessaly, centred around the port of Volos. The goal is to establish a stable commercial and transport corridor linking the North Aegean with Central Greece - making use of both existing and new port infrastructure, as well as Thessaly’s extensive road and railway networks. Through this corridor, our islands will be more organically integrated into the national distribution system, gaining access to new markets and supply chains.

The success of these efforts depends on strategic funding and multi-level cooperation. Under the new NSRF (Partnership Agreement), funding for the North Aegean has increased by 40 pct, allowing us to support key infrastructure, transport, and sustainability projects. At the same time, we are working

to secure national and European resources to sustain ferry operations through targeted subsidies, ensuring that these routes remain both viable and economically efficient.

Our regional policy extends beyond transport. The energy interconnection of the islands with the national grid, a project exceeding 1.0 billion euros, forms the foundation for a new era of energy self-sufficiency and green transition. Lower electricity production costs, greater use of renewable energy, and supply security are all essential conditions for sustainable growth and social prosperity.

The North Aegean does not seek privileges. It seeks equal opportunities for access, growth, and development. The connections with Alexandroupolis and Thessaly are not merely transport projects; they are steps toward a more united, balanced, and resilient Greece.

With persistence, partnerships, and long-term vision, we can realise the goal of the North Aegean - that the region is not a remote edge of the country but a dynamic centre of opportunity in the Aegean and Southeastern Europe.

Thessaly: Focusing on a life-changing experience

From Mt Olympus, Meteora, and Mt Pelion to remarkable museums and archaeological sites in Larissa, Trikala, Volos, and Karditsa, and from its islands to its underwater museums, Thessaly can offer visitors almost everything they may desire

Kouretas Governor, Thessaly Region

The image of Thessaly as a region that was relentlessly struck by climate change in 2023 travelled around the world, necessitating the city’s urgent and radical change.

With the goal of increasing the gross added value of tourism —both directly and indirectly— together with new jobs, the Region of Thessaly based its strategy on three main pillars: improved infrastructure, attracting investments, and boosting arrivals and revenues, including opening up to new markets such as China, where the launch of institutional cooperation for the creation of digital museums has solid foundations.

The new circumstances required us to adopt an assertive policy in infrastructure, projects, initiatives, and collaborations — and this required hard work.

The goal of attracting higher numbers of visitors is achievable, but only through a well-structured plan and a change of course on multiple levels.

There are areas that cannot yet meet the growing needs of visitors owing to the lack of adequate infrastructure, while in other parts of Thessaly, visitor numbers remain low. This contributes to the creation of a region moving at two speeds — one

Thessaly attracts visitors who seek not only “sun and sea”, but also to experience life itself through gastronomy and the many alternative forms of tourism the region offers.

that offers opportunities and one that is deprived of them. The objective of the plan we have developed and are implementing is to restore balance.

This plan includes not only a new website, a dynamic social media campaign, and a careful examination of global trends, but also a series of projects and actions that make Thessaly an all-season destination. A Thessaly that attracts visitors who seek not only “sun and sea”, but also to experience life itself — through gastronomy and the many alternative forms of tourism the region offers.

From Mount Olympus, Meteora, and Pelion, to its remarkable museums and archaeological sites in Larissa, Trikala, Volos, and Karditsa, and from its islands to its underwater museums, Thessaly can offer visitors almost everything they may desire.

We have invested 20.9 million euros through the Integrated Spatial Investment Scheme for the “Culture –Tourism Route” and have planned another 21.6 million euros for projects in the Sporades islands. At the same time, we have placed emphasis on organising festivals and opening theatres free of charge to the public, hosting remarkable concerts.

Our investments concern not only infrastructure, but also the quality of the services provided, the geographical and seasonal spread of tourism development, and the participation of key sectors that are not yet benefiting proportionally to their contribution — such as culture and the agrifood sector.

Thessaly, for example, faces the challenge of linking tourism with agrifood production and gastronomy. The primary sector is the heart of our economy, and we aim to highlight it as a key element of our destination’s identity. That is why we are also investing in the certification of local products.

Visitors to Thessaly can enjoy a unique gastronomic experience, taste exceptional wines, practise all kinds of sports, hiking, climbing, diving into thousands of years of history, skiing, travelling along the most beautiful routes with the legendary Pelion train, and discovering traditional villages that are unique in the world.

The Region of Thessaly is here to define a development strategy that will not alter the landscape but will ensure safety, resilience, and added value — preserving the authenticity of its exceptional natural and urban environments.

Dimitrios Ptochos

Governor, Peloponnese Region

Peloponnese: Toward a Unified, Sustainable, & Competitive Model of Development

The Peloponnese continues to bolster its international visibility through a consistent presence at major global tourism fairs, such as WTM London, ITB Berlin, Top Resa Paris and ATM Dubai, as well as specialized B2B workshops across Europe

Infrastructure and Growth Indicators

Infrastructure upgrades remain central to the regional vision. The Kalamata International Airport, which will undergo privatisation and expansion in the coming years, will feature a modern new terminal and increased capacity - reinforcing its role as one of southern Greece’s most dynamic gateways. At the same time, the Peloponnese’s strategic proximity to the Athens International Airport (AIA) further enhances overall accessibility and connectivity, linking the region seamlessly with global travel networks.

The Peloponnese is entering a new era - a moment of reconnection, redesign, and shared vision. Guided by the strategy of Governor Dimitrios Ptochos, the region is transforming its rich legacy into a coherent, competitive, and sustainable model of development built on cooperation and measurable results.

A New Tourism Strategy for a Unified Destination

In tourism, this transformation takes the form of a new regional strategy that shifts the focus from fragmented local initiatives to an integrated and interconnected destination. The goal is not only to enhance tourism performance but also to build a region that functions as a unified ecosystem - connecting culture, gastronomy, nature, and innovation under a shared identity and long-term vision.

A New Identity: The Land of Impossible Beginnings

In September 2025, the Region of Peloponnese officially launched its new place brand“The Land of Impossible Beginnings”. This is not merely a logo but a strategic repositioning: a promise that the Peloponnese is a land where history, creativity, and transformation converge. The brand defines a common framework for promotion, planning, and value creation - extending beyond tourism to include agrifood, culture, and the creative industries. It aims to foster both internal cohesion and international appeal, inspiring people to discover and invest in the region.

Building Products and Experiences that Connect

A destination’s strength lies in its products. The Peloponnese Trails network, now being developed and soon to be globally promoted in collaboration with the Adventure Travel Trade Association (ATTA), perfectly embodies this principle. By connecting mountain ranges, coastlines, and cultural sites, the Trails project creates authentic, sustainable experiences that empower local communities and extend the tourist season. The strategic partnership with ATTA will internationally recognise the Trails as one of Europe’s leading adventure and nature-based tourism networks. Meanwhile, the Peloponnese Festival and the new Peloponnese Immersive Experiences - interactive digital museums and storytelling spaces - will further unify the region’s cultural narrative, linking myth, heritage, and innovation.

Governance, Knowledge, and Collaboration

The new Regional DMMO (VisitPeloponnese) acts as the driving force behind this transformation. It coordinates marketing activities, strengthens partnerships, and targets international markets through specialised B2B channels. A new B2B digital platform will soon enhance communication, data exchange, and collaboration among tourism stakeholders, while the Observatory for Sustainable Tourism Development ensures evidence-based decisions and longterm accountability.

According to official data from the Region of Peloponnese, the region’s tourism performance indicators show a clear and sustainable upward trend. International arrivals at the Kalamata International Airport (KLX) increased by 9.8 pct compared to the same period in 2024. For the first half of 2025, overnight stays rose from 1.87 million to 2.27 million (+21.3 pct), visitor arrivals from 271,800 to 347,100 (+27.8 pct), and travel receipts from 110.9 million euros to 158.6 million euros (+43 pct) - solid evidence of a resilient and growing tourism economy.

Promotion, Partnerships, and Global Outreach

The Peloponnese continues to strengthen its international visibility through a consistent presence at major global tourism fairs - WTM (London), ITB (Berlin), Top Resa (Paris), and ATM (Dubai) - as well as specialised B2B workshops across Europe. At the same time, the region is expanding its outreach to new markets, including Canada, India, and China, by organising business missions, B2B meetings, and investment-focused exchanges. Strategic collaborations - such as targeted FAM trips - have brought leading global tour operators to experience the Peloponnese firsthand.

All these actions are supported by close cooperation with the Ministry of Tourism and the Greek National Tourism Organization (GNTO), ensuring alignment with national strategies and the effective use of international promotion tools.

A Shared Future for the Peloponnese

The Peloponnese is no longer a collection of independent areas but a single, functional, and competitive destination. It is repositioning itself on the global map of tourism, entrepreneurship, and investment with a shared identity, an integrated plan, and cross-sectoral collaboration.

Building a Sustainable Future for a Timeless City

Athens must remain a place where residents can live with dignity and pride, and where visitors can engage with a real, living city, not a curated version of it

Athens is a city that has always belonged to its people, a city of thinkers and makers, of resilience and reinvention. For more than two thousand years, it has stood at the heart of European history. Today, it finds itself at another crossroads not defined by crisis but by opportunity.

With almost 8.0 million visitors in 2024, Athens has emerged as a global destination. Our streets, museums, cafés, and neighbourhoods welcome people from around the world. We are proud of the hospitality we offer. But with popularity comes a duty to ensure tourism serves the city rather than overwhelms it.

At the heart of our vision lies a simple concept: Athens must remain a place where residents can live with dignity and pride, and where visitors can engage with a real, living city, not a curated version of it.

Planning for the Future

Athens has not yet experienced overtourism, in contrast to many other cities that are struggling with it. However, we are not passively waiting to become a warning story. Rather, by utilising data, fostering community partnerships, and maintaining a robust social conscience, we are taking early action.

Our recent Tourism Carrying Capacity Study sheds light on the pressures that come with growth in housing, public services, neighbourhood identity, and the environment. But rather than sounding alarm bells, this presents us with an invaluable opportunity to manage tourism in a sustainable and proactive manner.

As I’ve often said, “We must plan as if we already face overtourism because that’s how we can prevent it.”

A key step in this direction is the launch of the Athens Sustainable Tourism Advi-

We want Athens to be known not just for its monuments, but for its vibrant communities, open spirit, and ability to evolve.

sory Council, a new platform to guide policy, foster collaboration, and ensure that tourism works in harmony with our city’s social and environmental goals.

A City That Works for Everyone

Tourism should be a force for good, not just for visitors, and certainly not only for those in the city centre. We want a tourism model that benefits all Athenians and respects the unique character of each neighbourhood.

Through Develop Athens, and in collaboration with local stakeholders, we are taking steps to support local businesses and protect jobs, investing in infrastructure to improve residents’ daily life, encouraging authentic cultural experiences over commercial spectacle, and spreading visitor interest beyond the city’s most crowded spots.

We’re also encouraging year-round travel. A more balanced tourism calendar eases seasonal pressure and gives visitors a deeper, more meaningful experience of the city.

One key area of focus is business tourism, a sector that contributes to the local economy with less strain on public resources. Business events and conferences bring visitors who engage with the city responsibly, often outside of peak seasons, and support local hospitality and services in a stable, sustainable way.

Sustainability and Social Responsibility

In Athens, sustainability is not just an environmental concern. It is a matter of fairness

and future-proofing. We are committed to reducing the ecological footprint of tourism while improving the lives of those who call Athens home.

Our priorities include expanding green transportation and clean energy solutions, as well as managing foot traffic with smart data and urban planning. We look to preserve the local character of our communities. We aim to support young people, workers, and families with affordable and accessible urban space.

Tourism must lift people up socially, economically, and culturally. But that will only happen if we put people first and focus our policies on inclusion and equity.

A Shared Future for All

Our vision is not based on numbers but on values: dignity, opportunity, and well-being. We want Athens to be known not just for its monuments, but for its vibrant communities, open spirit, and ability to evolve.

We’re building a city where culture is not a commodity but a collective resource. A city that values creative industries, empowers local voices, and leads with innovation. A city where growth means much more than just economic output; it means quality of life.

As we share this vision at the World Travel Market in London, we do so with pride and humility. Athens has always been a city of ideas. Now, it is becoming a city of solutions for sustainable tourism, inclusive urban life, and a fairer future.

We would like to invite the world not just to visit, but to stand with us as partners in this journey.

Costa Navarino: Discover the Sustainably Driven Destination in the Mediterranean

Located in the Greek region of Messinia in the southwest Peloponnese, Costa Navarino is one of the most unspoiled and breathtaking seaside landscapes in the Mediterranean.

Costa Navarino is deeply intertwined with Messinia’s history, nature, and traditions. It’s a place where stories are shared with the world and, more importantly, where new stories can be experienced and spread by Messinia’s greatest ambassadors: the homeowners and visitors of Costa Navarino. This is a place where friendship can always be found, and happiness is measured by footsteps in the sand.

Be

part of our story...

Costa Navarino is currently home to four 5-star resorts: The Romanos, a Luxury Collection Resort, ideal for couples seeking a distinctive holiday; The Westin Resort, Costa Navarino, perfect for families; W Costa Navarino, offering a vibrant atmosphere suited to groups of friends and the young at heart; and Mandarin Oriental, Costa Navarino, providing an ultra-luxury experience with complete privacy and tranquility.

In addition, Costa Navarino offers state-of-the-art residences for private ownership or rental. Whether located just meters from the beach or nestled

among verdant olive groves, Costa Navarino Residences represent more than just a place to live-they offer a unique way of life.

Recognized globally as a premier golf destination, Costa Navarino features four signature 18-hole courses set amidst contrasting natural landscapes with stunning sea views. Guests have access to over 40 restaurants and bars, more than 45 retail shops and services, a wide range of indoor, outdoor, and water sports including diving, sailing, and yachting. The destination also boasts an NBA Basketball School, a Mouratoglou Tennis Center with 17 state-of-the-art tennis, padel and pickleball courts, three world-class spas, and a tapestry of authentic experiences honoring the heritage, gastronomy, and nature of Messinia. The addition of Navarino Agora, a vibrant seaside marketplace, further enriches the cultural experiences and premium services by combining shopping, dining, entertainment, and cultural happenings.

Just a 40-minute drive from Kalamata International Airport, Costa Navarino is easily accessible, yet visitors can feel they escaped to a region with much to discover.

Costa Navarino offers a unique experience, inviting people to become part of the region’s land and philosophy, and providing a legacy of happiness for those who visit or stay for life.

www.costanavarino.com

Athens: A City Experience Beyond Postcards

Athens is not just a place you visit. It is a city where ancient history pulses beneath a vibrant, modern surface. Where culture is not locked behind museum doors, but lived every day in theatres, streets, galleries, and festivals. At the heart of this energy is the City of Athens, the force behind many of the capital’s most inspiring venues, events, and public spaces. Through its cultural institutions, city-run festivals, and visitor experiences, the city invites visitors to go beyond the postcard image and discover an Athens that is creative, contemporary, and uniquely its own.

Olympia, City Music Theatre "Maria Callas"

A cornerstone of Athens’ cultural life, the Olympia Theatre is a municipal gem, lovingly restored and operated by the City of Athens. Housed in a historic building and boasting world-class acoustics, it presents a diverse and contemporary programme of opera, musicals, classical concerts, and theatrical productions. This is where heritage meets high performance in the spirit of the great Maria Callas, whose name the theatre proudly bears.

Maria Callas Museum

Just steps from Syntagma Square, the Maria Callas Museum offers an intimate look into the life and legacy of one of the greatest voices of the 20th century. This is the world’s first museum dedicated entirely to Callas, showcasing personal artefacts, rare recordings, performance gowns, letters and photographs. A project of the City of Athens, it’s a moving tribute to a woman whose art left an indelible mark on world culture.

City of Athens Museum of Folk Art and Tradition, “Aggeliki Chatzimichali”

If you want to dip your toes in Greece’s rich cultural heritage, the Museum of Folk Art and Tradition “Aggeliki Chatzimichali” offers visitors a fascinating glimpse into traditional Greek life. Named after the pioneering folklorist Aggeliki Chatzimichali, this municipal museum showcases an extensive collection of costumes, textiles, ceramics, and everyday objects from across the country. Through its exhibitions and educational programmes, it brings to life the customs and crafts that have shaped Greek identity over centuries.

Lycabettus Theatre

Set high above the city, the Lycabettus Theatre is one of Athens’ most iconic cultural landmarks. Recently reopened by the City of Athens following a major restoration, this open-air modernist amphitheatre offers sweeping views of the capital and an unforgettable setting for live performances. From rock concerts to symphonic music, every event here is staged with Athens laid out below, a natural backdrop like no other.

City of Athens

Art Gallery

In the historic district of Metaxourgeio, the Pinakothiki – the City of Athens Gallery – tells the story of Greek art across generations. Housed in a beautifully restored neoclassical mansion, the gallery is home to thousands of works from the 19th century to today. With rotating exhibitions, retrospectives, and educational events, it’s a must for anyone curious about the artistic evolution of modern Greece.

Kypseli City Market

The Kypseli City Market, a shining example of civic revival, has transformed into a thriving community hub. Run by the City of Athens, this 1930s listed building now houses artisan stalls, pop-up exhibitions, workshops, social enterprises, and cultural events. It’s more than a marketplace; it’s a living space where locals meet, ideas are shared, and neighbourhood life thrives.

This is Athens – The Official Visitor Guide

Technopolis City of Athens

Once a gasworks, now a creative powerhouse, Technopolis is one of the city’s most dynamic cultural venues. Set in the heart of Gazi and operated by the City of Athens, it hosts festivals, exhibitions, markets, concerts, and conferences all year round. With its industrial architecture and buzzing calendar, Technopolis is where innovation and heritage blend in a modern landmark of urban regeneration.

National Garden

Just behind the Greek Parliament, the National Garden is one of Athens’ greenest and most cherished retreats. Managed by the City of Athens, which plays a vital role in its preservation and daily upkeep, it features shaded pathways, tranquil ponds, exotic plants, and neoclassical ruins — the perfect place to slow down, take a stroll, or simply catch your breath away from the city’s bustle.

This is Athens City Festival

Every May, the city transforms. The This is Athens City Festival, curated and produced by the City of Athens, fills neighbourhoods, parks, rooftops and squares with over 200 free events: From outdoor cinema and live music, DJ sets, walks and visits, to family activities, markets and gastronomy events. It’s a celebration of urban life and local creativity, open and accessible to all. If you want to experience Athens at its most spontaneous and social, this is the time to visit.

Looking for the city’s hidden corners, authentic eats, or the best views at sunset? The official visitor platform, This is Athens, is your go-to guide.Run by the City of Athens, it offers local insights, neighbourhood tips, curated itineraries, and real-time cultural listings, all created by those who know the city best. Start your journey at thisisathens.org and discover Athens as the locals live it. From music to museums, public art to street festivals, we invite you to look deeper, linger longer, and connect with a culture that never stands still. The action is implemented within the framework of the Act "Actions to promote, enhance and promote tourism in the Municipality of Athens" / Sub-project 1, which is included in the "Attica 2021-2027" Program, MIS 6018475, and is co-funded by the European Regional Development Fund (ERDF).

Athens at a Crossroads: Managing Growth through Sustainability

Develop Athens, as the Destination Marketing and Management Organisation (DMMO) of the City of Athens, is tasked with ensuring that tourism growth is not only robust but also balanced, inclusive, and sustainable

Athens, one of the world's oldest cities and a global symbol of cultural heritage, has long occupied the intersection of history and modernity. In recent times, Athens has also emerged as a prominent player in both international tourism and the global meetings market.

According to the 2024 ICCA rankings, Athens proudly holds 7th place in Europe and 10th globally for international association meetings – an impressive achievement that reflects the city’s dynamic momentum and growing appeal.

These accolades, alongside prestigious honours, such as the World Travel Awards 2024: World's Leading Cultural City Destination and Europe's Leading City Break Destination, affirm the Greek capital's remarkable transformation. But success also entails responsibility, and it is this very sense of responsibility that shapes our vision at Develop Athens.

Develop Athens, as the Destination Marketing and Management Organisation (DMMO) of the City of Athens, is tasked with ensuring that tourism growth is not only robust but also balanced, inclusive, and sustainable. One of the key milestones in our journey has been our recent collaboration with the Department of Tourism Stud-

Athenians remain largely supportive of tourism, recognising it as critical to the city’s economy and cultural vitality.

ies at the University of Piraeus on the Tourism Carrying Capacity Study.

This comprehensive study examined the impact of tourism on Athens’ infrastructure, environment, with residents participating in a multifaceted methodology – including surveys, stakeholder interviews, photographic urban analysis, and business consultations – which helped us gain a vivid, data-driven picture of both the opportunities and the pressures our city faces.

Confronting the Challenges of Overtourism

The findings echoed a challenge faced by many urban destinations worldwide: overtourism, particularly in historic city centres. In Athens, this has begun to manifest through physical and social impacts – from congestion and waste management concerns to the displacement of long-term residents and the decline of traditional local businesses.

Despite these pressures, Athenians remain largely supportive of tourism, recognising it as critical to the city’s economy and cultural vitality. At Develop Athens, we see this as both a mandate and an opportunity to take meaningful action.

From Insight to Action: A New Model for Urban Tourism

In response, we have launched a series of strategic initiatives aimed at building a more balanced and resilient tourism model. At the centre of this effort is the creation of a Sustainable Tourism Observatory — a

lively platform that uses up-to-date data and digital tools to track tourist numbers, assess environmental effects, and help make smart policy decisions.

In parallel, we are advancing policies that promote the decentralisation of tourism activity, protect local cultures, and encourage active community participation. Flagship events, such as the “This is Athens City Festival”, embody these principles by bringing vibrant and inclusive programming to lesser-known neighbourhoods, extending tourism beyond peak seasons, and enriching visitors experience.

Moreover, as host and promoter of the This is Athens Convention and Visitors Bureau, we play a central role in shaping the city’s meetings and business tourism strategy. Our focus here is on attracting high-value, low-impact visitors while championing sustainable practices in event management, ensuring long-term benefits for the local economy and community.

A Defining Moment for Athens

Athens is at a defining moment, where we can lead by example and create a global model for intelligent, inclusive, and heritage-respectful urban tourism. The “Tourism Carrying Capacity Study” is our compass in this journey, reminding us that data-driven planning, community dialogue, and cross-sector collaboration are essential to safeguarding the city’s future.

As we engage with partners, industry leaders, and fellow cities at events like the WTM London, we look forward to sharing Athens’ evolving story – and learning from others. The path to sustainable tourism is not one city’s journey alone; it is a shared endeavour, and Athens is proud to walk this path heartfully, with intention, and with innovation.

LAND MARKS ATHENS’

Athens, the eternal mother of ideas, mixes the past and present in a cadence that echoes from antiquity to the present day. Born of myth and battle, it rose to become a beacon of philosophy, democracy, and art, embracing peoples ranging from the Athenians and Romans to the Byzantines and Ottomans. Every stone bears traces of its history, and its famous structures, ranging from neoclassical masterpieces to modern emblems, convey stories of resilience and transformation. With hundreds of such sites, including the Panathenaic or Kallimarmaro Stadium, the National Theatre, the Makrygiannis Mansion, and the Stavros Niarchos Cultural Centre, we have chosen a representative sample to explore this rich tapestry.

By Christina Chrysanthopoulou cchrisanthopoulou@naftemporiki.gr

HELLENIC PARLIAMENT

The home of legislative power

The building of the current Hellenic Parliament, also known as the Old Palace, was constructed between 1836 and 1843, to designs by the Bavarian architect Friedrich von Gärtner, with a strict neoclassical style and an austere facade. It is located in Syntagma Square and initially served as the royal residence of King Otto. In 1935, it became the seat of the Greek Parliament, replacing the Old Parliament Building on Stadiou Street.

laid on 25 January

/ 6 February

OLD PARLIAMENT

History of Greek Politics

The heart of Greek democracy, also known as the Royal Palace, was erected as King Otto's temporary house beginning in 1833 but burnt down in 1854. Building the current neoclassical structure started in 1858 and finished in 1871. It was originally constructed by architect François Florimond Boulanger and then remodelled by Panagiotis Kalkos in a neoclassical style, with a total size of around 8,000 square metres. It is located in central Syntagma Square and was once used as a palace for kings and queens. It became the Greek Parliament's seat in 1875 and hosted the 1922 Trial of the Six and the 1924 Declaration of Democracy. Since 1935, it has housed the National Historical Museum and is also used for exhibitions on Greek political history.

METROPOLIS OF ATHENS Imposing Metropolitan Church

The metropolitan church of the Archdiocese of Athens serves as the city's spiritual centre and is dedicated to the Annunciation of the Virgin Mary. Its construction began in 1842 and was completed in 1862, designed by Theophilos Hansen and later remodelled by Dimitris Zezos and François Boulanger in a Byzantine style with neoclassical characteristics influenced by the church of Hagia Sophia in Istanbul (formerly Constantinople). It is located on Mitropoleos Square and consists of two churches: the main three-aisled basilica and the smaller Agios Eleftherios, which dates back to the 12th century.

MAXIMOS MANSION Headquarters of executive power

The Prime Minister's seat was erected as Dimitrios Maximos' mansion from 1912 to 1921 and completed by architect Anastasios Metaxas in a neoclassical style. It is situated on Herodou Atticus Street and was purchased by the Greek government in 1952. It was originally used as a ministry and residence, with three storeys and gardens totalling around 2,700 square metres. In 1982, it was designated as the Prime Minister's official seat. Today, it stands as a symbol of authority, encapsulating contemporary Greece's political history.

ATHENS CONCERT HALL State of

the arts

The temple of contemporary art was built in two main phases between 1976-1991 and 1998-2004 as a performing arts centre, inspired by Alexandra Trianti and the Friends of Music Association. Designed by a team of architects led by Emmanouil Vourekas in a modern style with strict Doric lines, with an acoustic design by Helmut Muller in 1986, it is located on Vasilissis Sofias Street. It was funded by individuals, companies, and the state under the guidance of the patriarch of Greek media and patron of the arts Christos Lambrakis and has hosted numerous premieres of concerts, opera, ballet, and theatre.

NATIONAL ARCHAEOLOGICAL MUSEUM

The Treasure of Ancient Greece

It was founded in 1829 by Greece’s Governor Ioannis Kapodistrias and is Greece's greatest archaeological museum. The architects Ludwig Lange, Armodios Vlachos, and Ernst Ziller erected the neoclassical building between 1866 and 1889, and it has around 10,000 square metres of space and several collections. It is located at 44 Patision Street and has more than 20,000 exhibits. Historically, it collected discoveries from digs, and during WWII, it protected treasures, keeping them in a safe place.

BANK OF GREECE BUILDING

The beacon of economic stability

The Bank of Greece building is a prime example of the architectural aesthetics of public buildings in Greece of the interwar period, incorporating elements of classical and rigorous architecture. Since 1989, the building has been designated as a listed historical monument. Defined by its minimalist style, it places an emphasis on the visitor's comfort, as evidenced by the spacious hall with marble cladding, mosaic flooring, wooden doors, and stained glass ceiling. The building has been designed by architect K. Papadakis and civil engineer N. Zoumboulidis, who were selected through a tender procedure. The building’s foundations were laid in 1933, and it was inaugurated in 1938. Today, the Main Building houses the Museum of the Bank of Greece.

The Bridge of Culture

It was founded by Antonios Benakis in 1930 and is one of Greece's oldest private museums. The main building, a 19th-century neoclassical structure, is located at 1 Koumbari Street and holds collections of over 45,000 objects spanning prehistoric ages to the twentieth century in 36 halls. Originally donated to the state in 1931, it now offers temporary exhibitions and events in around 9,000 square meters.

OLD CHEMICAL LAB

The Educational Development of Athens

The building of scientific tradition was erected by Ernst Ziller in a neoclassical style as a chemistry laboratory between 1887 and 1890. It is located on Solonos Street and was initially used for experimental work. Historically, it was converted into a law school in 1930 and served as a hub for student movements. During World War II, it was converted into a hospital, and it now represents Athens’ educational growth.

PUBLIC TOBACCO FACTORY

A renovated industrial monument

It is located in Kolonos on Lenoraman Street, just a few metres from the building that housed the newspaper Naftemporiki for decades until 2021. It was built between 1928 and 1930 and employed thousands of people, primarily women and refugees from Asia Minor. It was designated a listed monument in 1986, after being designed in the industrial style. It was once a tobacco industry centre before being abandoned in the 1980s due to an industry crisis. During the Civil War, it was converted into a refugee camp, and after renovations, it housed the Parliament's Library and Printing House beginning in 2022, resurrecting itself as a cultural venue that reflects Athens’ labour past.

UNIVERSITY STREET TRILOGY

The crown of neoclassical Athens

Also known as the “Athenian Trilogy”, it is the Hansen brothers' opus magnum and represents the spiritual rebirth of the newly established Greek city in the 19th century. The first building is the University of Athens, founded in 1837 by King Otto and built in 1839-1864 by Christian Hansen in a neoclassical style, with funding from Simon Sinas, an Austrian-Greek banker, aristocrat, national benefactor and diplomat, also featuring statues of Pericles and Solon. The second building is the Academy of Athens, founded in 1926, designed in 1859 by Theophilos Hansen and completed in 1885 under the supervision of German architect Ernst Ziller. It cost 2,844 gold drachmas donated by Simon Sinas and features sculptures by Leonidas Drosis, such as the birth of Athena. The third building is the Vallianis Mansion of the National Library, with its construction starting in 1888 and completed in 1902 by Theophilos Hansen, funded by the Vallianis brothers.

BAGEION BUILDING

The iconic hotel in Omonia Square

Also known as the Baglioni Mansion, it was built between 1890 and 1894 in a neoclassical style as a luxury hotel in the heart of Omonia. Designed by Ernst Ziller, it was a symbol of the urban development of Athens in the late 19th century, hosting celebrities and travellers. It operated as a hotel until the 1970s and witnessed crucial events such as the post-war migrations and the economic boom of the 1950s.

BLUE APARTMENT BUILDING IN EXARCHEIA

A modern house in the bohemian neighbourhood

The emblematic example of art deco and modern Greek architecture was built in 19321933 by architect Kyriakos Panagiotakos for the Antonopoulos family, at the intersection of 61 Arachovis St. and 80 Themistokleous St., in Exarcheia Square. With its distinctive blue facade, sculptures by Christos Kapralos, and interior decorations by Freddy Karos, it hosted celebrities such as singer Sofia Vembo, actress Katina Paxinou, actor Dimitris Horn, and politician Leonidas Kirkos, making it a symbol of the Athenian intelligentsia. Today, as a listed monument, it houses residences and offices.

The University, the first building of the Athenian Trilogy, was the first higher educational institution to operate in Greece but also more generally in the Balkans and the Eastern Mediterranean.

The Palace of the Academy of Athens housed the Numismatic Museum for many years as well as the Byzantine Museum and the General State Archives.

The building of the National Library was financed by three brothers originally from Kefalonia but residing in the Diaspora, Panayi, Marinos and Andreas Vallianos.

The outstanding soprano's haven

Known as the Papaleonardos Apartment Building, this opulent neoclassical-modern structure was constructed at the intersection of 61 Patision St. and Skaramangas St. circa 1925. From 1937 to 1943, Maria Callas lived there with her family and began taking music lessons. It survived World War II and the German Occupation, but it was abandoned after the war, becoming a decaying symbol.

MUSEUM OF CYCLADIC ART

The garden of ancient myths

Founded in 1986 by Nikolaos and Aikaterini (Dolly) Goulandris, it is housed in a 19th-century neoclassical building renovated by Heinrich Wilhelm (1985). Its exhibits include Cycladic, ancient Greek and Cypriot art and over 3,000 items, such as the iconic marble figurines. It was funded by a private donation and expanded in 1992 with a new wing.

ACROPOLIS MUSEUM The Modern Guardian of Ancient Treasures

Being among the world's most significant museums, the Acropolis Museum was established in 2003, with its governing body officially becoming a legal entity of public law in 2008. It was designed in a modern architectural style with special emphasis on light, movement, and tectonic components by the globally recognised architect Bernard Tschumi in cooperation with Greek architect Michalis Photiadis. The Museum provides a visual link to the real-life structures on the Parthenon itself, as it is situated in close proximity to the Athens Acropolis, on Dionysiou Areopagitou Street. Over 4,250 genuine artifacts from the Acropolis and its slopes, spanning the Early Helladic, Roman, and Byzantine eras, are housed in the new museum, which replaced the old Acropolis Museum. To protect the antiquities unearthed underneath it, the building is supported on pillars and has a total exhibition floor of 14,000 square metres. Visitors are offered an unobstructed view of the excavations below the building through glass floors, and the infrastructure includes temporary display spaces, a virtual theater, an amphitheatre, and complete support for educational programmes. The collections are constantly being enriched by donations and loans and include some of the most significant sculptures of the ancient world.

Research and study in a building

The research jewel of the Greek diaspora was founded in 1926 by Ioannis Gennadios and was housed in a 1926 neoclassical building at 61 Soulidou Street as a donation to the American School of Classical Studies, with 150,000 volumes on Greek history, literature and Ottoman books (1,500 titles). It focuses primarily on the Greek diaspora and the Ottoman period. Historically, it was enriched with rare books and today serves as a research centre with digitisations, supporting studies worldwide.

THE ILISIAN

A synonym of luxury

The iconic property was built in 1958-1963 and designed by Emmanouil Vourekas, Prokopis Vassiliadis, Spyros Staikos and Antonis Georgiadis in a modern style, with archaic reliefs by renowned artist Yiannis Moralis. It was inaugurated in 1963 as Hilton’s first luxury hotel in Europe. Today, as The Ilisian, it operates as a multi-faceted destination, symbolizing the tourism development of Athens.

PRESIDENTIAL PALACE

The guard of democratic power

Designed by German architect Ernesto Ziller in the neoclassical style, the building was constructed between 1891 and 1897 to serve as the residence of the royal heir Constantine. It is located at 2 Herodou Attikos Street. After the abolition of monarchy in 1974, it was established as the official seat of the President of the Hellenic Republic. The building and its gardens occupy a total area of approximately 27,000 sqm.

A symbol of aristocracy

ALEXANDRA AVENUE APARTMENT BUILDINGS

The symbols of refugee perseverance

Known as “Refugee Apartments”, they were built between 1933 and 1936 as a complex of basic Bauhaus-style apartment structures to house Asia Minor refugees following the 1922 Catastrophe, with 228 flats designed by the Urban Reconstruction Archive. Located between Patision St. and Alexandras Ave., they served as a model for communal housing during the interwar economic crisis. They were designated as a listed building in 2019.

The aristocratic Syntagma Square hotel is an emblematic symbol of luxury in the heart of Athens, originally built in 1842 as the private residence of the merchant Antonios Dimitriou and was converted into a hotel in 1873 by the businessmen Ioannis Lampsas and Savvas Kentros in a neoclassical style. It has a long and rich history of hosting significant events, including the International Olympic Committee in 1876, the Nazi Occupation Headquarters (19411944), the Liverpool Summit in 1944, and celebrities such as Greta Garbo and Winston Churchill. Today, as a Marriott property, it functions as a luxury hotel with 320 rooms, a spa, and restaurants, evoking Athens' timeless elegance and historical memory.

WAR MUSEUM

The chronicle of national struggles

It was founded in 1975 with the aim of preserving and promoting Greece’s military history. It is housed in a modern building at the intersection of Rizaris Street and Vasilissis Sofias Avenue, designed by architect Thucydides Valentis. The museum houses exhibits covering Greek military history from antiquity to the 20th century, including weapons, weapon systems and artefacts from the Balkan Wars, World War II and other significant historical events. Donations and archaeological finds have enriched its collections, and the museum actively engages in research.

NUMISMATIC MUSEUM

The treasure of the currency

ZAPPEION

A monument of Olympic optimism

Also known as the Zappeion Megaron, it was built in 1888 as a gift from philanthropist and businessman Evangelos Zappas to commemorate the rebirth of the Olympic Games. It was designed by Theophilos Hansen, a Danish architect, and completed in 1874 by Zappas’ cousin Konstantinos Zappas. A neoclassical building, similar to the Austrian Parliament, has a floor space of around 5,000 square meters. It was originally used for fencing at the 1896 Olympics, and it housed the 2004 Olympic Committee as well as Greece's EEC accession ceremony in 1979. Today, it serves as a conference and exhibition centre.

ATHENS CONSERVATORY

The temple of musical tradition

Founded in 1871 as a Musical and Dramatic Association, it is the oldest educational institution for the performing arts in modern Greece and has been housed since 1976 in an unfinished building by Ioannis Despotopoulos (1957-1976) on 46 Patision Street, built in a modern style. With concert halls and a theatre, it has educated generations of artists such as Maria Callas. Historically, it has contributed to the development of culture since the 19th century, and it currently offers classes and concerts as a non-profit organisation with recognition throughout the world.

One of Greece’s oldest state museums, it was founded in 1834 by Ioannis Kapodistrias and has been located since 2003 in Ilios Melathron, Ernst Schliemann's neoclassical mansion (built 1880-1888 by Ernst Ziller, inspired by Troy). With approximately 600,000 coins and collections from antiquity to the current day, it tells the story of money from its inception to modern forms.

A Crossroads of cultures

Athens, a city that bears traces of centuries of history, is a place where architecture becomes the soul of the city. Its iconic buildings underpin its identity, revealing its history, cultural diversity and resilient spirit. The diversity of architectural styles reflects the city's historical significance as a crossroads of cultures

Radisson Hotel Group: Investing in New Hotels, Opportunities, and Hospitality

Radisson Hotel Group’s new round of investment, direct operations and creation of new jobs, reaffirms their confidence in Greece, offering experiences that inspire, connect, and stand the test of time

The tourism sector in Greece has been experiencing dynamic growth in recent years, with the country firmly established as a leading global destination and one of the most attractive in the Mediterranean. The focus on diversifying experiences, upgrading infrastructure, and attracting strategic foreign investment is shaping a new hospitality landscape — one that meets modern travellers’ expectations while supporting the nation’s economic development.

I believe Greece is entering a new “golden era” of tourism. The country’s traditionally summer-centric character is evolving into a year-round destination, where its rich cultural heritage, distinctive local gastronomy, and authentic experiences draw visitors from around the world. Strategic public initiatives, improved infrastructure, and a growing demand for high-quality, upscale hospitality offerings create a favourable environment for investment in the tourism sector. At Radisson Hotel Group, we see tremendous potential in Greece driven by these factors but also by a unique oppor-

Every Radisson Hotel Group establishment is designed to reflect its surroundings, combining international standards with a strong local identity.

tunity to combine the country’s timeless charm with modern hospitality standards, offering experiences of exceptional quality. And there are more reasons behind our commitment.

Greece has approximately 10,000 hotels, many of which are small, family-run establishments. Only 1.0 pct to 1.5 pct of these hotels are associated with international brands. Even when focusing on the larger properties, around 5,000 hotels, less than 5.0 pct, are branded or operate under international management agreements. This means that fewer than 100 branded hotels operate in Greece, excluding local hotel chains. As a result, Greece remains one of the least penetrated markets for international hotel brands in Europe and the Mediterranean, offering some of the greatest growth potential.

Radisson Hotel Group’s strategy aims to double its portfolio in Greece by 2026, expanding from five to ten hotels. Our goal is to strengthen the quality and consistency of services across the country while expanding our network and footprint.

Athens: New Openings and Career Opportunities

In the heart of Athens, the new Radisson

RED Mitropoleos Square Athens and Radisson Theatrou Square hotels bring together style, heritage, and contemporary design. Notably, Radisson Hotel Group in Greece will directly operate both properties, ensuring a higher level of service and guest experience. These two openings are also expected to create new job opportunities, contributing significantly to the local tourism sector and the capital’s economy.

Islands & Laconia: Year-Round Experiences

Radisson Hotel Group is also investing beyond Athens. The Radisson Blu Resort Mani positions Laconia as an emerging luxury destination, while the upcoming resort on Paros island strengthens the Group’s presence in the Cyclades islands, alongside existing properties on Mykonos, Santorini, and Skiathos. In doing so, Radisson Hotel Group becomes the only international hotel chain offering a complete “island-hopping” experience across four of Greece’s most iconic islands.

Authenticity and Local Connection

Every Radisson Hotel Group establishment is designed to reflect its surroundings, combining international standards with a strong local identity. The use of local materials, collaborations with Greek designers and chefs, and a focus on sustainable practices create experiences that are authentic yet contemporary, enhancing the cultural fabric of each destination.

Commitment and the Road Ahead

Greece is no longer just a summer destination; it has become a year-round hub for leisure, business travel, and wellness. Radisson Hotel Group follows a bold yet sustainable growth model, grounded in long-term partnerships and respect for Greek culture. Through our new investments, direct operations, and the creation of new jobs, we reaffirm our confidence in Greece, offering experiences that inspire, connect, and stand the test of time.

Radisson Hotel Group: A New Era of Hospitality in Greece

Radisson Hotel Group is preparing to elevate the country’s travel landscape even further. With a visionary expansion that will double its footprint by 2026, Radisson Hotel Group is set to offer travelers an exciting new way to experience both the heart of Athens and the most iconic seaside destinations. From bold urban escapes to serene resorts by the sea, each new opening reflects Group’s ambition: to blend authentic Greek heritage with contemporary design, international service standards, and memorable experiences for every guest.

Athens: Where History Meets Vibrant Modern Living

At the center of the Greek capital, two landmark properties will welcome guests in 2026. The Radisson RED Mitropoleos Square Athens will introduce the playful and creative RED brand to the country for the very first time. With its striking interiors, 109 stylish rooms, three restaurants, and two rooftop terraces overlooking the historic heart of the city, the hotel will invite travelers to experience Athens through a fresh, colorful lens.

Just steps away, the Radisson Theatrou Square Athens will transform one of the city’s most historic buildings into a contemporary hospitality icon. The property’s 173 rooms, spa, gym, and elegant dining venues will be complemented by the building’s unique heritage, once home to the first winter theatre of Athens. Designed as a year-round destination, it will offer families, business travelers, and culture-seekers alike a refined gateway to the capital.

The Peloponnese: A Rising Destination

Further south, the Peloponnese is emerging as one of Greece’s most sought-after luxury escapes. Opening in 2026, the Radisson Blu Resort Mani in Gythio will place guests at the crossroads of history and natural beauty. Surrounded by dramatic coastal landscapes and the traditional charm of Mani, this premium resort will invite travelers to unwind by the sea, combining modern comfort with authentic local character.

The Islands: Completing the Cycladic Journey

Few travel experiences compare to island-hopping across the Aegean. With Group’s growing presence in the Cyclades, guests will soon be able to enjoy a seamless journey across some of the world’s most celebrated islands. The forthcoming Punda Resort Paros, a member of Radisson Individuals will join the Group’s established resorts in Santorini and Mykonos, making Radisson Hotel Group the only international hotel brand to operate across all three destinations.

This unique island network will allow travelers to enjoy the variety of Cycladic life, from Santorini’s romance and sunsets to Mykonos’ cosmopolitan flair, to Paros’ laid-back sophistication.

Beyond the Cyclades, Radisson Hotel Group also continues to welcome guests to Skiathos, ensuring that every corner of Greece from its world-famous islands to hidden gems can be discovered through the Radisson Hotel Group lens.

Wine Tourism in Thessaly: Exploring the Vineyards of the Thessalian Land

At the very heart of Greece lies Thessaly, a region where mountains, plains, and coastlines meet in a landscape as diverse as the wines it produces. With a winemaking heritage that stretches back centuries, Thessaly offers more than just a glass of wine-it invites visitors to experience the deep connection between land, tradition, and people.

From the snowcapped peaks of Olympus and the dramatic cliffs of Meteora, to the fertile plains of Tyrnavos and Larissa and the coastal slopes of Pelion, Thessaly is a mosaic of terroirs. Each area has its own story to tell, and together they make this central Greek region a destination of choice for wine and spirit lovers.

Olympus and the Plains of Tirnavos and Larissa In the northeast, Mount Olympus rises like a timeless guardian over Thessaly. Its slopes, covered in beech and pine, descend into the famous Tempi Valley, where the Pinios River flows quietly between vineyards and stone-built villages. The unique microclimate here

In Thessaly, wine tourism is not simply about what is poured-it is about the journey through landscapes, flavors, and memories that linger long after the last sip.

produces grapes with vibrant aromas and balanced acidity.

It is in this valley that history and wine culture are closely intertwined. Villages such as Ampelakia and Rapsani have been at the heart of viticulture for centuries. Rapsani, in particular, lends its name to one of Greece’s most celebrated PDO (Protected Designation of Origin) red wines, known for its complexity and depth. Wandering through these settlements, with their stone bridges and chapels, is like stepping into a living museum where every corner recalls the cultural heritage of wine.

South of Olympus, the plains of Tyrnavos and Larissa stretch endlessly, dotted with villages that feel like small oases in vast seas of vineyards. To the north lies Elassona, and further south, Farsala-both equally rich in grape-growing traditions.

Here, wine and tsipouro (the iconic Greek spirit distilled from grapes) are at the center of social life. Festivals mark the grape harvest and the distillation season, bringing communities together in celebration. Visitors can join guided tours at modern wineries and distilleries, watching production up close before tasting wines and spirits on-site.

Equally unforgettable are the tsipouradika-traditional taverns

serving small plates paired with tsipouro. Found in towns and villages alike, they are the perfect place to linger, sip, and savor both the flavors of Thessaly and the warmth of its people.

Meteora and Agrafa

Further west, the landscape becomes more dramatic as the otherworldly rocks of Meteora rise skyward, crowned with ancient monasteries. Below, vineyards flourish in the plains, bathed in clear sunlight and cooled by refreshing breezes. These conditions yield grapes that produce wines of elegance and finesse.

Life in this part of Thessaly is also deeply tied to tsipouro. In Trikala and the villages surrounding Meteora, social gatherings often revolve around this spirit, which has become as much a symbol of hospitality as of tradition. Visitors can explore wineries, learn about local winemaking methods, and enjoy tastings in settings that are as spiritual as they are scenic.

To the west and south, near the borders with Epirus and Central Greece, rise the rugged mountains of Agrafa. Known for their steep slopes, gorges, and forests, they also shelter hidden vineyards and small wine villages.

Karditsa, the area’s main town, is home to an Archaeological Museum that highlights the region’s deep-rooted connection with viticulture. In the nearby village of Messenikolas, the PDO red wine of the same name continues a long tradition of winemaking. Here, grape and tsipouro festivals become occasions for communities to celebrate, while the heritage of the Agrafa coppersmiths-masters of distillation-lives on in the production of fine spirits.

This is a place where history, craftsmanship, and natural beauty come together, offering visitors an authentic and unspoiled wine tourism experience.

Magnesia and the Sporades Islands

Heading south, Magnesia beckons with its PDO Anchialos white wines and the enchanting slopes of Mount Pelion. Known for its dense forests and picturesque villages, Pelion is also home to small but very interesting vineyards that thrive under the region’s favorable climate.

The nearby city of Volos, with its famous tsipouradika, is a lively hub where gastronomy and local spirits take center stage. Festivals celebrating the grape harvest add to the festive spirit, inviting visi-

Travelers here are invited to do more than taste: they are encouraged to celebrate, to join in the festivals, to linger in a tsipouradiko, to explore monasteries and stone villages, and to experience how tradition lives on in every glass.

tors to immerse themselves in local life. In Pelion’s villages, wine and tsipouro are integral to both daily life and special occasions, creating an atmosphere where tradition and hospitality go hand in hand.

Beyond the mainland, the Northern Sporades islands of Skopelos and Alonnisos were celebrated in antiquity for their wines. Today, the few vineyards that remain cling to the slopes overlooking the sea, producing wines shaped by maritime breezes and island light. For travelers, these islands offer a unique blend of natural beauty, history, and wine heritage.

Local Varieties and Signature Aged Spirits

Thessaly’s vineyards are a treasure trove of grape varieties. Indigenous names such as Limniona, Black Muscat, Muscat of Tyrnavos, Krasato, Stavroto, Batiki, and Mavro Messenikola stand alongside well-known Greek grapes like Xinomavro, Roditis, Assyrtiko, and Malagousia. International varieties such as Syrah, Cabernet, and Chardonnay also thrive here, making Thessaly a true crossroads of winemaking traditions.

But it is not only wine that defines Thessaly. Tsipouro -wheth-

er enjoyed unaged in a lively tavern or aged into a refined, cosmopolitan spirit- remains at the heart of local culture. Distilleries across the region are increasingly welcoming visitors, offering tastings and tours that reveal the secrets behind this iconic drink. Aged tsipouro, in particular, has earned Thessaly a place on the global map of fine spirits.

A Journey of Wine and Tradition

Thessaly is not just a destination for wine lovers-it is a region where every corner tells a story. From the peaks of Olympus and Kissavos to the plains of Larissa, from the mystic rocks of Meteora to the lush slopes of Pelion and the islands of the Sporades, the land and its people are bound together by the vine.

Travelers here are invited to do more than taste: they are encouraged to celebrate, to join in the festivals, to linger in a tsipouradiko, to explore monasteries and stone villages, and to experience how tradition lives on in every glass.

In Thessaly, wine tourism is not simply about what is poured-it is about the journey through landscapes, flavors, and memories that linger long after the last sip.

Visitors can join guided tours at modern wineries and distilleries, watching production up close before tasting wines and spirits on-site.

Along the Wine and Spirit Trails of the Greek Vineyards

Follow the aroma of the vine across Greece - from sun-baked islands to misty mountain valleys - where ancient vineyards and modern wineries and distilleries reveal a country defined by tradition, taste, and a passion for life

Thanos Karathanos

President of the Union of Greek Oenologists; Member of the Hellenic National Wine Tourism Committee; International Judge at Wine and Spirits Competitions; Collaborator with the University of Thessaly; Founder of PÚRO KARATHANOS – Organic Vineyards / Artisan Spirits.

Greece is a land where the vine has been inseparably linked to culture, landscape, and hospitality for thousands of years. Its products, wine and tsipouro (the distillate made from grape pomace), are not merely drinks; they are storytellers, offering visitors a journey through time, tradition, and the art of good living.

Today, with wine tourism flourishing and wineries and distilleries opening their doors, travelers can experience Greece through flavors deeply connected to its land and soul.

Wine with Ancient Roots

Few countries share such a long and enduring bond with the vine as Greece. From Homer’s descriptions of wines to the symposia of classical Athens, from the amphorae and the famous medieval wines that traveled across Mediterranean ports to the present day, wine has always been a symbol of joy, ritual, and community.

Modern travelers can rediscover these traces by visiting regions that continue to produce emblematic wines.

The Greek vineyard is distinguished by its diversity of ecosystems - from island terraces with Mediterranean climates to mountain slopes and fertile inland valleys.

On Santorini, the Assyrtiko vines, woven into protective “baskets” on volcanic soil, shield the grapes from wind and sun, producing a crisp, mineral white wine of international acclaim. Yet every island hides

A journey through vineyards, myths, and spiritsdiscovering the true essence of Greece.

its own treasures: Samos is renowned for its sweet Muscat wines, golden and honeyed; Kefalonia’s Robola impresses with its elegance and freshness. Crete, one of the world’s oldest wine-producing regions, offers varieties such as Vidiano and Liatiko, proving that ancient vineyards can yield wines of distinctly modern character.

In the Peloponnese, the fertile valleys of Nemea give birth to Agiorgitiko - a velvety red often called “the blood of Heracles” - while Mantinia is home to the aromatic Moschofilero. In Attica, Savatiano and retsina keep local tradition alive, while across mainland Greece, the fragrant Malagousia shows how tradition and modern trends can coexist harmoniously.

In Thessaly, historic vineyards such as Rapsani on Mount Olympus, Meteora, Pelion, and Mesenikolas in the Agrafa slopes offer both classic and rediscovered treasures: Muscat of Tyrnavos and Black Muscat for tsipouro production, and Limniona - a rising star - known for its red fruit aromas and aging potential.

Further north, in Naoussa and Amyntaio, the dynamic Xinomavro variety ages beautifully, producing distinguished wines with aromas of tomato, olive, and spice that rival Europe’s great cellar-worthy reds.

Important vineyards have also been revived in many parts of Macedonia - from Thessaloniki and Halkidiki to Drama and Thrace.

More Than a Tasting

A visit to a Greek winery is rarely just about wine. It’s a stroll through sunlit vineyards

overlooking the sea, a conversation with winemakers who speak of their land as though it were family, and a meal where local delicacies meet indigenous varieties.

Tastings often take place in traditional underground cellars, among the vines themselves, or in elegant estates that blend heritage and modern architecture - offering not only glasses of wine but full cultural experiences.

Tsipouro: The Other Face of the Vine

If wine represents the grandeur of ancient Greece, tsipouro expresses warmth and togetherness. Distilled from grape pomace, it traces its roots to monastic traditions of the Middle Ages. Today, it is an inseparable part of Greek hospitality - offered as a gesture of welcome, accompanying meze, stories, and laughter.

Each region has its own tsipouro identity. In Thessaly, autumn festivals celebrating the lighting of the cauldrons turn villages into open-air feasts. In Epirus and Macedonia, every family has its secret recipe. On Crete, tsikoudia - as it’s called there - greets every visitor to a tavern or home, embodying the island’s famed hospitality.

A new trend is the emergence of aged tsipouro, matured in oak barrels, acquiring a golden hue and aromas reminiscent of fine aged spirits. This refined distillate - enjoyed after dinner or at a bar - surprises those who once thought tsipouro was merely a rustic drink for meze.

Wineries and Distilleries Open to Visitors

Over the past two decades, Greece has embraced wine tourism with enthusiasm. Dozens of wineries welcome visitors for tours, tastings, and workshops.

Routes such as the pioneering Wine Roads of Northern Greece, followed by similar initiatives in the Peloponnese, Crete, Aegean Islands, Attica, Central Greece, and Thessaly, combine gastronomy, history, and nature with high-level wine experiences.

From modern industrial wineries to small

boutique estates, guests can enjoy personal visits, often sharing a glass with the winemaker.

A new chapter is also unfolding: the rise of visitable distilleries. Increasingly, producers invite travelers to witness the distillation process, learn its secrets, and taste both classic and aged versions of tsipouro.

It’s a new kind of tourism, bringing visitors close to traditions that were once private and hidden.

A Journey to Remember

Wine and tsipouro are two sides of the same heritage. The former connects visitors with Greece’s ancient past, myth, and ritual; the latter immerses them in the heart of Greek hospitality, where every glass is a welcome. Together, they form a mosaic of experiences that transcend flavor - embodying the very essence of Greek culture.

Following the wine and spirit trails of Greece, travelers discover far more than drinks.

They encounter breathtaking landscapes - from vineyards clinging to Santorini’s volcanic cliffs to valleys beneath Mount Olympus. They meet people who work with passion and love, continuing millennia-old traditions.

And perhaps, in every sip of wine or tsipouro, the traveler finds not only aromas and tastes, but something deeper - a glimpse into the living soul of Greece.

FARSALA: The Homeland of Achilles

Farsala is identified with its exquisite “soap-like” halva, but beyond that, it is one of the oldest cities in Europe with continuous habitation, as well as the homeland of the mythical hero, Achilles

The "ancestor," ancient Pharsalos, is considered the continuation of Mycenaean, Homeric Phthia, the homeland of Achilles and the Myrmidons, the ants that, according to myth, were transformed by Zeus into legendary warriors. The statue of the hero in the Town Hall square, the statue of Thetis holding Achilles as a baby by the heel at the sources of Apidanos in the city center, and the sculpture of an ant holding a spear and shield at the entrance of the city, remind us of the relationship between Farsala and its emblematic mythical hero and his loyal warriors.

Ancient Pharsalos

Pharsala, located at the strategically important passage connecting the plain of Thessaly with southern Greece, has been the theater of important battles

throughout history. On the hill of Prophet Elias, after crossing the beautiful aesthetic forest of Farsala, you will find yourself at the ruins of the ancient and Byzantine Acropolis with its imposing walls. From here, you can enjoy a panoramic view of the city and the "wavy" plain that surrounds it, up to Mount Olympus and Mount Kissavos.

In various locations, mainly in Varousi, the "old" city, significant archaeological finds from various eras have been brought to light, but the most impressive ones, an archaic vaulted tomb and a Mycenaean chamber tomb (6th-5th century BC), are located in the Western Cemetery of Ancient Pharsalos. The most important find, an offering in the vaulted tomb, the calyx-shaped, black-figure crater of the famous painter of the archaic period, Exekias, demonstrates that since ancient times, the inhabitants of the area considered themselves descendants of Achilles. Before leaving the city, it is worth taking a walk in its beautiful squares and searching in the "Turkish"

neighborhood for the Karamichos Tower, an exceptionally well-preserved example of an 18th-century "koulia" or "tower house." Of course, lest we forget, it is impossible to leave Farsala without a large piece of fresh, warm, buttery halva, especially if your "Achilles heel" is traditional sweets.

Outside the city

The important archaeological sites are not limited to the city limits but extend throughout almost the entire area of the Municipality of Farsala. A short distance away is the archaeological site of Skotoussa and the Sacred Cave of the Nymphs and Pan in the Karapla cave. At a somewhat greater distance, east of the city, almost on the "borders" of the prefectures of Larissa and Magnesia, in the location known as "Kastro Kallitheas", near the village of the same name, is the ancient city of "Perioikidos Achaea Phthiotidos," Peuma. Further north, near the village of Eretria, in the Tsangli Magoula location, are the

ruins of a prehistoric (Neolithic) settlement and an ancient castle.

The interest of the area is not limited to archaeological sites. Newer monuments and other attractions enrich its travel map. A short distance north of the city, right next to the road coming from Larissa, is a neglected architectural monument, the bridge of Enipeas, formerly known as the "Pasha's Bridge." Until the 1990s, it was part of the Larissa-Farsala provincial road. It is a huge stone bridge (110 meters long, 5.5 meters wide) built in 1752, has seven unequal arches and has been declared a listed monument. Very close by is the old Farsala Railway Station (operated until 1998), which the very active "Friends" of have turned into an informal museum. For those who nostalgically remember their school years, the School Museum of Vrysia will awaken pleasant memories.

The two konaks - farmhouses that survive in the area will transport you to the times before Kileler

and Marinos Antypas, to the years of the landowners and the serfs. One, the Konaki of Charokopos (owned by Kyzeridis) is located in Polyneri and is preserved in excellent condition. In contrast, dilapidated but still majestic is the Konaki of Vasiliou in Palaiomylos.

Just 10 km from Palaiomylos, very close to Asprogeia, you will find one of the most unique and impressive sights not only of Farsala but of the whole of Thessaly, the Tekes ("monastery - hermitage") of the Bektashi Dervishes. The signs read "Monastery of Teke Farsalon", the old name was "Ireni Tekes" ("Ireni" was the old name of Asprogeia), the locals know it as "Albanian Monastery", while you will also find it recorded as "Teke Durbali Sultan". Whatever you call it, it is an evocative place that echoes the mysticism of the Sufis, this tolerant and non-denominational Muslim dogma that was found in the "shadow" of Shiites and Sunnis, the two dominant branches of Islam.

THE LAND OF ‘PHILOXENIA’

WITNESSES A SURGE IN

HOSPITALITY INVESTMENT

With current investment plans valued at up to 4.0 billion euros by 2027, the country’s hotel scene is being rapidly remodelled, positioning the sun-bathed land of Zeus Xenios among the top Mediterranean premium hospitality destinations

Βy Christina Chrysanthopoulou cchrisanthopoulou@naftemporiki.gr

As the Greek tourism industry is seeing record revenues that top 20 billion euros annually, with record-breaking arrivals of over 40 million people, the country is increasingly becoming an investment hotspot for ultra-luxury resorts, lifestyle hotels, and sustainable development initiatives. With current investment plans valued at up to 4.0 billion euros by 2027, according to data from Enterprise Greece and the Athens Office of HVS, the country’s hotel scene is being rapidly remodelled, positioning it among the Mediterranean’s top premium hospitality destinations. Below is a brief account of some of the major projects that are certain to significantly transform the hotel sector in the sunbathed land of “philoxenia”.

Athens and Piraeus

In the Greek capital and nearby coasts, investments go beyond basic building construction, transforming historic sites into new symbols of luxury. The Four Seasons Astir Palace Athens is one of the most significant investments in the Greek hotel industry in recent years, with a total value of more than 450 million euros. It was built on the Athenian Riviera by Greek shipowner George Prokopiou in partnership with Dynacom and AGC Equity Partners. In line with this endeavour, the TOR Hotel Group is strategically expanding its position in Athens with a new 15-million-euro investment to convert the historic listed building at 4 Kolokotroni Street, near central Syntagma Square, into a luxury hotel. The project, planned to be finished in 2028, represents the Group's entry into the Athenian hospitality industry and the rise of the next generation its management, Ismini and Christina Tornivoukas.

At the heart of developments in the hotel sector is Mandarin Oriental Athens, which is part of the landmark Ellinikon development project, at the site of the former airport. TEMES S.A. and LAMDA Development have committed 300 million euros to this project, which will feature 123 rooms and suites, alongside 17 residences.

Hard Rock International, in cooperation with GEK TERNA, is investing 1.5 billion euros in the tourism complex Hard Rock Hotel & Casino Athens, in El-

liniko, expected to be finished by 2027.

Ionian Hotel Enterprises (TEMES Group and Olayan Group) is spending 340 million euros to redevelop the former Hilton Athens, which is now named The Ilisian, a multi-faceted destination creating 800 direct jobs.

The Radisson Hotel Group is rapidly expanding its footprint in Greece, with the opening of five new establishments that will double its Greek portfolio from five to ten by 2026. The planned development comprises two new urban hotels in Athens, the Radisson RED Metropoleos Square and the Radisson Theatrou Square.

This dynamic expansion also extends to the port city of Piraeus, where Canada’s Mercan Capital has begun the remodelling of the historic Keranis tobacco factory building to create the Keranis Residences complex, projected to be completed by the end of 2027.

In addition, Wyndham Hotels & Resorts is expanding its presence in Greece through a partnership with Zafido Holding Ltd to create the TRYP by Wyndham Piraeus Port hotel by September 2026. The establishment is a contemporary 65-room hotel at the intersection of 83 Kolokotroni St. and Sotiros Dios St. In addition, Zafido Holding is developing a 5-star hotel with 100 rooms and suites at the entrance to Mikrolimano on a land plot of 2,000 square meters, an investment totalling approximately 20 million euros. Nova Constructions is also building a 9-storey, 4-star hotel at the junction of Sfaktirias St., Egaleo St., and Papastratos St.

Peloponnese

The Peloponnese region is also emerging as a new centre for upscale accommodation thanks to an investment fever that blends contemporary infrastructure with natural beauty and scenic surroundings. The Four Seasons chain is now establishing itself in Porto Heli’s Hinitsa location, with a major tourism investment valued at 150 million euros. The chain’s Complex Tourist Accommodation will be built on a 160-acre land plot in three separate zones and will boast 607 beds. Another ambitious development is a new strategic tourism investment valued at 266

Hard Rock International, in cooperation with GEK TERNA, is investing €1.5bn in the Hard Rock Hotel & Casino Athens tourism complex in Elliniko, expected to be finished by 2027.

million euros and planned by Salanti Beach Resort S.A. at Argolis, at the Salanti location in Ermionida. What the firm calls the Salanti Project regards the upgrading of the old Salanti Hotel into a five-star establishment, as well as building a new complex of co-owned tourist accommodations (Condo Hotel) with 170 residences and 167 bungalows on a 78-acre land parcel, also creating as many as 415 new jobs.

The Hydra’s Art Residencies at Plepi Ermionida, Argolida, is a new, ambitious tourism investment project worth 119 million euros. The project, planned by Cyprus-based Plepi Land Development Ltd, regards the development of a 5-star hotel with 164 rooms and 229 holiday homes. Finally, the Arcadia Luxury Resort in Kyllini is a composite tourism project that will feature hotel complexes, a tourist port, and other infrastructure at the Kastro location, covering a total area of 252 acres.

Crete

The popular island of Crete continues to attract large investments, as it ideally combines luxury and heritage in a setting that is redefining year-round tourism. Rosewood is planning to enter Greece in 2026 with Rosewood Blue Palace in Crete, while KORI S.A. is proceeding with the construction of a new 5-star hotel complex in the area of Ano Sarantari or Pefana, near Limenas Hersonissos, in Heraklion. The project includes 18 buildings with a total construction area of 6,753 sqm. The Cape Tholos by Metaxa Group Hospitality is to become a year-round resort in the area of Xyloftes-Schinia-Tholos, in the local community of Kavousio, Ierapetra. The total area of the development project covers 321 acres (1.3 million sqm).

The “Elounda Hills” is one of the largest tourism investments in Elounda, a world-renowned tourist resort north of Agios Nikolaos, with scenic beaches, wind-protected sandy shores, crystal-clear waters and a serene ambiance. The construction project, already underway, is budgeted at up to 800 million euros and is managed by Mirum Hellas. Construction of a marina has already begun, and it is projected to be operational in 2027, while the resort will open in 2026, with the full project slated to be completed around 2032.

Costa Nopia’s investment near Kissamos, Chania, is one of Greece's largest tourism developments, valued at approximately 300 million euros. Cretan Sun & Sea Developments, a subsidiary of the Leptos Group, is implementing the project, which falls under the Strategic Investments Scheme. The development spans 280 acres and includes 1.4 km of coastal zone; completion is scheduled in 2032, with the resort opening in 2026 and the marina in 2027.

A new luxury tourist complex, the “PHĀEASouth Crete: Integrated Tourism Development Plan”, is to be developed in South Heraklion by the Phāea Resorts group, which is seen as a noteworthy turning point in the development of South Crete's tourism industry. The plan regards a luxurious, sustainable tourist complex, including a 5-star hotel with 140 rooms, 30 furnished tourist residences, a reception building and a communal swimming pool, dining areas and a wellness & fitness spa, and surrounding areas with gardens for the production of organic products. The tourist complex will be developed on a privately owned area of 155 acres, in the Skouros location of the Municipality of Viannos, by the company Myrina Village SA. In addition, to further enhance the PHĀEA portfolio of resorts, the Group is also moving on with the renovation of Blue Palace Resort & Spa in Elounda, which will reopen under the Rosewood brand.

The Islands

Last but not least, the islands' unmatched natural beauty draws investors that honour the environment and promote regional culture. Leading projects expected to be completed in 2016 in the Dodecanese and Cyclades islands include the H Group Hotels Collection, which is investing 60 million euros in a new five-star resort with 503 rooms in Kiotari, Rhodes, and the Mitsis Group, which is building projects worth 61 million in Elia, Mykonos, and 400 million in Afantou, Rhodes.

On Paros, Luura Resort is investing 80 million euros in Luura Cliff and Luura Sand (45+ rooms by 2027), while Cavo Fregadas Resort on Syros is building 80 villas, with a budget of 76 million euros. Another major investment is the 51-room Castello Bibelli on Corfu, which is currently under development and also provides for the development of luxury stores in a 77,000-sqm space.

Overall, hospitality sector investments that are altering the Greek hotel landscape are not merely seen as an economic boost; they are regarded as a strategic bet on long-term growth in a land where luxury meets authenticity and innovation enriches cultural legacy

Thessaloniki and Halkidiki: Separate report on page 142-149

The Power of Destination Branding: Greece’s Evolving Global Identity

The true strength of Greece’s evolving brand lies in its ability to bridge the traditional with the contemporary - to tell a story that is both rooted in heritage and open to innovation

Dimosthenis Leontis

CEO, Lamway Hotel Management Group

In the world of tourism and hospitality, destinations are more than places - they are living, breathing brands. They represent emotions, values, and experiences that resonate with travellers long before the journey begins. Greece, with its timeless heritage and modern dynamism, today stands at a unique crossroads - one where the power of destination branding shapes not only its global image but also its economic and cultural future.

Beyond

the postcard image

Greece's blue-and-white landscapes, sunsoaked islands, and ancient landmarks have defined it internationally for decades. These remain integral to its appeal - but today’s traveller seeks more than visual beauty. They crave authenticity, emotional connection, and meaning. The true strength of Greece’s evolving brand lies in its ability to bridge the traditional with the contemporary - to tell a story that is both rooted in heritage and open to innovation.

From the culinary renaissance inspired by local ingredients to the rise of sustainable travel and wellness tourism, Greece is redefining what “Greek hospitality” truly means. The country is no longer just a summer destination; it is a year-round experience that combines culture, gastronomy, adventure, and mindfulness.

The role of hospitality brands in shaping perception

At Lamway Hotel Management, we see

A well-managed hotel is not only a place to stay but also a gateway to a wider sense of place.

destination branding as a shared responsibility - one that extends beyond individual properties. Each hotel is an ambassador of its location, reflecting the character, authenticity, and values of its destination. By curating experiences that highlight local culture, design, and human connection, hotels can transform visitors into storytellers, turning short stays into lasting impressions.

A well-managed hotel is not only a place to stay but also a gateway to a wider sense of place. Whether it’s a boutique retreat on Paros, a luxury resort on Santorini, or a

mountain escape in Epirus, the guest experience should echo the essence of Greece itself: authenticity, warmth, and understated elegance.

Evolving with purpose

The future of Greece’s global identity lies in balance - preserving authenticity while embracing evolution. Destination branding today is not about slogans or campaigns; it’s about storytelling, consistency, and emotional truth. The challenge for all of us in the tourism industry is to ensure that as Greece continues to evolve, it does so with purpose - enhancing value for both visitors and local communities.

Lamway’s vision is aligned with that evolution. Through strategic hotel management, innovation, and a profound understanding of market trends, we aim to elevate not just properties but the destinations they belong to. Because when a destination thrives, so do its people, its culture, and its future.

Greece’s identity is no longer static; it is fluid, multi-dimensional, and increasingly sophisticated. As the world rediscovers travel with new priorities - sustainability, authenticity, and emotional resonanceGreece stands ready to lead with its timeless values and forward-thinking spirit.

Destination branding, at its core, is not just about visibility - it is about vision. And Greece’s vision is one of evolution: a journey from a beloved destination to a global symbol of meaningful travel and inspired living.

Athens Riviera: The New Mediterranean Icon

Stretching from the southern edge of Athens to the Temple of Poseidon at Cape Sounion, the Athens Riviera has become a symbol of Greece’s resurgence, a place where natural beauty, culture, and modern sophistication converge

Ali Fouladi CEO and Co-Founder, iLand

In the past few years, the Athens Riviera has undergone a transformation that few could have imagined a decade ago. Stretching from the southern edge of Athens to the Temple of Poseidon at Cape Sounion, this coastline has become a symbol of Greece’s resurgence - a place where natural beauty, culture, and modern sophistication converge. I have no doubt that the Athens Riviera is destined to become the next great Mediterranean destination, following in the footsteps of the French Riviera while preserving its own authentic soul.

Greece has always possessed a timeless allure - the light, the sea, the history, and the way of life that captures every visitor. Yet today, beyond its emotional appeal, Greece offers something more tangible: a stable investment environment, favourable tax incentives, and a legal framework that actively supports foreign investors. For those seeking both financial opportunity and lifestyle value, the Athens Riviera has become one of Europe’s most compelling frontiers.

What makes this area truly special, however, is not just its potential for returns but its spirit. Standing by the sea at Vouliagmeni or Glyfada, or watching the sun set over the Saronic Gulf, one can sense why this region captures the imagination. It embodies everything that makes the Mediterranean timeless: elegance, simplicity, and emotional connection.

Beyond its timeless allure, Greece now offers a stable investment environment, favourable tax incentives, and a legal framework that actively supports foreign investors.

More than ten years ago, during a period when Greece was facing serious economic challenges, my brother and I decided to establish iLand, a real estate development and construction company with a very clear vision: to create projects that would combine architectural excellence with artistic depth. As someone who witnessed this transformation firsthand, I wanted to contribute to the rebirth of this extraordinary region, not through mass development, but through meaningful design that respects its character and elevates its aesthetic standard. During the past decade, it was through the pieces of art created by us and several other developers that many foreigners invested hundreds of millions of euros in Greece’s real estate sector. Yet, beyond the numbers, what truly defines our work is our philosophy. We conceptualise every project as a dialogue between architecture and art. We name our buildings after great artists like Lorca, Mondrian, Goya, Rumi, and Neruda because each creation is inspired by their spirit. For us, this is not branding; it is a way of embedding culture and emotion into structure, making every building a living piece of art.

Being both an engineer and an artist, I have always believed that architecture should move people. Functionality is essential, but without beauty, proportion, and feeling, it remains incomplete. Our goal is to create inspiring spaces, including homes and buildings that stimulate the senses

and enhance the cultural identity of their surroundings. The Athens Riviera deserves nothing less than architectural works that reflect its uniqueness and elevate its future.

The ancient Greeks built monuments that have endured for millennia. Their harmonious marvel and sense of proportion still guide the world’s understanding of beauty. I believe it is our duty, as contemporary creators, to continue that legacy - to leave behind works that express our era while honouring the past.

Such developments, from a larger perspective, play an artisanal role in the Greek economy and tourism sector, they are one of the country’s strongest pillars. By attracting international investors and residents who value quality, design, and lifestyle, we help promote a new global perception of Greece, not only as a place of history, but as a modern hub of creativity, sophistication, and opportunity.

The Athens Riviera today stands at a defining moment. Its growth is not a passing trend; it is the beginning of a new chapter in Greece’s story. With its exceptional location, lifestyle, and creative energy, it is becoming a magnet for visionaries who believe that beauty and value can coexist. For me, being part of this transformation - shaping it through art, architecture, and purpose - is not just a professional mission. It is a passion and a lifelong commitment to creating something everlasting.

New Opening: MANNA, a Rejuvenating Greek Mountain Retreat in the heart of the Peloponnese, in the Arcadian Forest

Surrounded by a landscape that has been considered an earthly paradise since antiquity and situated within a historically preserved building, MANNA is a newly opened luxury mountain retreat in Arcadia, Greece.

Replete with outdoor yoga, multiple cozy fireplaces, a serene wellness hub, an architectural concept and entirely bespoke furnishings by K-Studio, and farm-to-table cuisine conceived by award-winning Greek chef Athinagoras Kostakos, the hotel offers a place to refresh, reset, and reengage with one’s mind, body, soul, and earthly surroundings.

Located in Arcadia, in the heart of Peloponnese, at an altitude of 1,200 meters and surrounded by virgin fir forest, MANNA is a mountain retreat ripe for rejuvenation and reconnection. The recently opened year-round destination unfolds across a landmarked sanatorium constructed between 1927 and 1929. Straying from the neoclassical architecture typical in Greece at the time, the building -which welcomed patients suffering from tuberculosis from its opening until 1938, when penicillin became widely accessible- has a design that reflects characteristics more closely related to Central Europe. After standing in a state of abandonment for over eight decades, a medley of old and new elements now come together to create a property where visitors feel the weight of history while enjoying contemporary luxuries and natural surroundings; while slowing down and embracing the moment; while nourishing relationships with other humans, nature, and oneself. “Manna,” after all, means a sudden and unexpected source of gratification or pleasure-and here guests will find just that, nestled amongst an almost untouched landscape.

Inspired by the building’s history and its secluded location, the renowned architects and interior designers at K-Studio along with Monogon Office of Architecture, completed a historically accurate renovation by working closely with archaeological authorities and reviewing archival material to trace the original architects’ intentions while simultaneously conceiving a modern future for the property. The result is an abundance of preserved grey limestone, wood, and mosaic flooring paired with newly added, locally sourced stone and terrazzo as well as widely used chestnut panels. Natural finishes are complemented by soft textiles found in the hotel’s range of entirely bespoke furnishings, designed and handmade specifically for MANNA. A plethora of plush carpets and a robust fireplace in the lobby-lounge create a welcoming, living-room-like atmosphere.

Such features extend into the 32 guestrooms, which include six suites. Maintaining the original high ceilings, each individually designed room has an exceptionally light and airy quality, complemented by the balconies and terraces offered in many rooms. Terrazzo and marble flooring with patterns reflective of brushed timber are augmented by original metal details, such as iron doors with ornate muntins, and works of art by Greek painter Nikos Kanoglou, Belgian painter Joanna Burtenshaw, and French sculptor Diane Alexandre. Further establishing a natural ambiance is the lighting design by Eleftheria Deko, an acclaimed specialist who also created the new, multiply awarded lighting for the Acropolis. In bathrooms, rain showers are stocked with luxury sustainable bath amenities, with suites featuring stunning copper soaking tubs. Combined with windows that offer sweeping mountain views, the in-room sensation is one of living within the forest, with fresh fir scents wafting in the breeze and the puri-

MANNA: Korfoxylia Magouliana, Arcadia, 22010 Peloponnese, Greece

fied air of the Arcadian earth an inherent part of every breath.

Also deeply connected to Mother Earth is the ground-floor MANNA Restaurant, where award-winning Greek chef Athinagoras Kostakos creates seasonal menus inspired by Greece and the pure, authentic foods produced from the Arcadian land. Following this ethos, dishes based on traditional recipes are executed with high-quality produce, including dairy, cold cuts, handmade pasta, and meat, from the region. In a nod to the building’s history, MANNA also boasts an apothecary-style bar that serves a wide selection of malt whiskies and spirits from international and artisanal Greek producers. Standout ingredients on the drink menu, curated by award-winning bar manager Athanasios Katsoulas, include fresh herbs, sourced from the Menalon highlands, and locally made fir honey. A special note must also be given to the coffee beverages, which are crafted with a customized blend of beans roasted specifically for MANNA by an artisanal roastery.

Retreating to the lower level, guests can relax and rejuvenate in the MANNA Wellness Hub, replete with two treatment rooms, a sauna and hammam, a gym, and a pool designed to look like a cave, with skylights letting in rays of sunlight that dance on the water’s surface. Outside, gardens created by landscape architect Elli Pangalou offer an additional oasis ideal for resting and renewal: atop a small hill overlooking the lily pond, a small lounge area with a fireplace creates a space for mingling or meditating, while a wooden deck next to the pond is equipped with sun and star-gazing loungers. Here, guests become one with their surroundings by day and night, whether relaxing under the sun with a cooling mountain breeze or observing the breathtakingly clear starry night sky.

• Τ: +30 2710 309009 • E: info@mannaarcadia.gr • www.mannaarcadia.gr

Destination

Since antiquity, the region of Arcadia has been considered an earthly paradise, leading to the creation of the “Arcadian ideal,” also known as the “Arcadian tradition,” during the Renaissance. Today, the phrase indicates a utopic philosophy of living in absolute harmony with nature and not imposing on it-and, in turn, gaining power, health, and knowledge. MANNA follows this philosophy, encouraging guests to live in direct connection with the natural surroundings, including the virgin fir forest of the Mainalo mountain, breathtaking lakes, and the crystal-clear river of Lousios. Outdoor activities include rafting, canoeing, bee harvesting, cycling, horseback riding, skiing, and trekking along the country’s most extensive network of trails. Guests can also visit nearby award-winning wineries in the region of Nemea, olive mills, and dairies; the mountain villages of Magouliana, Vytina, and Dimitsana; and historic sites like the cliffside Byzantine monasteries Prodromos and Philosophos. Despite its remote location, MANNA is easily accessible: it is less than a two-hour drive from both the city of Athens and the Athens International Airport as well as from Kalamata International Airport.

Sustainability

In tune with the Arcadian ideal, MANNA installed a geothermal heat pump to source heating and cooling energy requirements via Mother Earth. There is a ban on single-use plastics throughout the property, and wood is used in place of plastic wherever possible, including for keycards and state-of-the-art gym equipment. A robust recycling program has also been implemented in the restaurant’s kitchen and across the premises.

PELOPONNESE:

WHERE MYTH MEETS HISTORY AND MODERN TOURIST DEVELOPMENT

A region with a rich “resume”, the Peloponnese is naturally an ideal destination for travellers with cultural and spiritual interests and pursuits and also a popular travel destination, especially with tourists from Germany, France, and the US

By Vaso Vegiri vvegiri@naftemporiki.gr

The Peloponnese is known as the place where myth meets history, not without good reason, as it offers visitors a rare and diverse panorama of archaeological wealth, world cultural heritage monuments, natural beauty, distinctive cuisine, and state-of-the-art tourist facilities all year round.

Attractions including the Ancient Olympia site; Epidaurus town, with its world-famous ancient theater - a UNESCO-designated cultural heritage monument; the golden Mycenae, the city of the mythical king Agamemnon and cradle of the Mycenaean civilization; and, Tiryns, with its emblematic fortification that Greek mythology claims was built by the Cyclopes, all combine ideally with the rare beauty of the Byzantine castle city of Monemvasia and the equally emblematic Byzantine Mystras, the famous Holy Monastery of Agia Lavra, a protago-

nist in the nationalist Greek Revolution against the Ottoman Empire; hiking on the trails of Mt Mainalo; the ski resorts of Mt Mainalo and Kalavryta; the beautiful Elafonisos, with its ivory beaches; the mythical river Lousio; and, the Vouraikos Gorge.

With such a rich “resume”, the region is naturally an ideal destination for travelers with cultural and spiritual interests and aspirations and also a popular travel destination with tourists from Germany, France, the United States, and other foreign nations, while the British market is developing. In addition, the Peloponnese is among Greece’s popular magnets for domestic visitors.

Wine and olive tourism

This year's tourism is recording a positive trend in terms of arrivals, overnight stays, and revenues, according to Konstantinos Marinakos, President of

In both winter and summer, the Peloponnese offers a diverse palette of attractions and fascinating activities.

The Olympic flame is lit in a ceremony in Ancient Olympia, using a parabolic mirror to harness the sun's rays to ignite a torch, starting the Olympic torch relay.

the Peloponnese Tourism Organization (PTO) and Associate Professor at the University of West Attica, who notes, however, that hotel profits are down by at least 10% due to inflationary pressures and increased operating costs.

With regard to prospects for 2026, Marinakos adds that European visitors, not just Greeks, are gradually cutting down on their vacation budget. Already this year, the region, like the rest of Greece, saw a major drop in catering industry revenues as per capita expenditure fell in the catering and related services sectors.

For its part, the PTO focuses on marketing the region's unique "mosaic" of options and leveraging them to promote new forms of tourism and alternative activities. Significant steps have already been taken in this direction to develop and promote olive oil and wine tourism in the region, with more to come, as the Peloponnese is well-known around the world for both its high-quality olive oil and its famous wines-the region accounts for more than 60% of the total Greek wine production. The Organization intends, among other things, to participate in an

Olive Oil Tourism Cluster that is currently being set up in Cyprus to facilitate collaboration among olive oil producers, tour operators, hoteliers, tastemakers, and others.

12-month tourism

In both winter and summer, the Peloponnese offers a diverse palette of attractions and activities. The winter in the region is mild, and tourist interest is concentrated in the mountainous regions of Arcadia, Corinthia, and Achaia, with the focal point being Mount Menalon - a mountain of legends and traditions, home of the goat-legged god of shepherds, Pan, and home of the Nymphs - and the only certified path in Greece based on European standards, the “Me-

nalon Trail”, covering a distance of 75 km. The trail is a major attraction for hikers from Greece and Central Europe, primarily members of the European Hiking Federation (ERA), and is ideally combined with rafting in the Ladonas River. Other internationally renowned rafting destinations include the mythical Lousios River and the Alpheus River. Small and large groups are instructed in rafting tactics, outfitted with the required equipment, and board the boats for a one-of-a-kind adventure on two of Greece's most beautiful rivers. Beginning at the Atsicholos bridge on the Lousios River, the path concludes at Alfeios and the historic Koukos Bridge.

The ski slopes of Mainalo and Kalavryta are also popular tourist destinations, as is the picturesque, high-altitude Vytina in Arcadia, famed for its ancient stone-built buildings and magnificent and large central square, which is overshadowed by the majestic church of Agios Tryphon.

The winter in the region is mild, and tourist interest is concentrated in the mountainous regions of Arcadia, Corinthia, and Achaia.

Another popular attraction is the heroic village Dimitsana, which has been designated as a preserved stone-built traditional hamlet and captivates visitors with its towering stone-built homes, Byzantine

churches, and monuments commemorating its rich historical past.

Words cannot depict the majestic Byzantine castle city of Monemvasia in the southeastern Peloponnese, with its stone tower houses and narrow, cobbled and labyrinthine alleys, also known as the “Gibraltar of Greece”.

A visit to Nafplio is also highly recommended, as this is one of the most beautiful cities in the Argolic region and all of Greece. It was the first capital of the newly founded Greek state from 1823 to 1834 and was built, according to mythology, by Nafplios, son of Poseidon and the Danaid Anemones. Anapli, the Old Town, is the city landmark with the captivating charm of the paved alleys and the blooming bougainvillea overflowing from the balconies and courtyards of the elegant neoclassical and well-preserved mansions. Syntagma Square, in the heart of Nafplio, dominates with a multitude of monuments and historical buildings.

Nafplio’s cultural chain begins in prehistoric times: it participated in the Argonautic Expedition and the Trojan War, declined in the Roman years and

recovered in the Byzantine period. Franks, Venetians and Turks have all left their marks on the city: ancient walls, medieval castles, monuments, statues, Ottoman fountains, and Venetian and neoclassical buildings-all charming historical and architectural jewels-provide a spectacular welcome for visitors.

Kalavryta, at the foot of Mount Helmos, is also a beautiful town and one of the most popular destinations in the Peloponnese at any time of the year, bustling with life especially during the winter season thanks to the modern ski centre, one of the most well-organized ski centres in Greece, and can operate 12 months a year, as the mountain offers many other activities besides skiing.

Visitors are also drawn to Kalavryta by its stone-

Wonderful beaches shaded by lush pine trees and traditional restaurants serving fresh fish snacks greet tourists along the Peloponnese's coastline.

built homes, small squares with charming pedestrian streets, and picturesque cafes and taverns surrounded by shady plane trees. Of course, the town's most well-known feature is the “cog railway”, which was established in 1896 and runs the 22-kilometer distance between Kalavryta and Diakopto. One of the most beautiful train lines in all of Greece, it passes through the Vouraikos Gorge and terminates on the shores of the Corinthian Gulf.

As for lovers of ancient Greek culture, history and glamour, the Peloponnese offers its visitors rare experiences, such as the archaeological sites of Mycenae with its famous palace complexes, Tiryns with its “Cyclopean” walls, and the ancient theater of Epidaurus, a far-famed monument of UNESCO's world cultural heritage, where every summer thrilling performances of ancient Greek theater are held as part of the homonymous Athens - Epidaurus Festival Festival.

Wonderful beaches shaded by lush pine trees and traditional restaurants and taverns serving fresh fish snacks greet tourists along the Peloponnese's coastline. Inland, the Peloponnese terrain is home to the renowned and vast orange and olive groves

Kinsterna Hotel: Refined eco luxury

Perched on the hillside of Monemvasia with sweeping views of the medieval castle and the endless blue of the Aegean Sea, Kinsterna Hotel embodies the harmonious coexistence of history, nature, and modern hospitality.

Housed within an 18th-century Byzantine, Ottoman, and Venetianinfluenced mansion, this award-winning 5-star retreat has become a beacon of authenticity in the Peloponnese.

Over the years, Kinsterna has been lovingly restored stone by stone, bringing back to life the estate’s courtyards, cisterns, vineyards, and olive groves. Today, the property features 52 individually designed rooms, suites, autonomous residences, and pool villas, all seamlessly integrated into the natural landscape. Guests are invited to embark on a journey of serene luxury, cultural heritage, and sustainability-driven innovation.

In 2024, Kinsterna marked a milestone in its journey towards sustainability: the hotel became 100% energy self-sufficient, powered exclusively by its own photovoltaic park. By completely eliminating gas and other fossil fuels, the mansion has proudly transitioned into the first energy-autonomous historical property in the Peloponnese, operating solely on renewable energy.

This pioneering step not only reduces the estate’s carbon footprint but also reflects Kinsterna’s ethos since its inception-an ethos rooted in autonomy, resourcefulness, and environmental stewardship. Beyond powering its own operations, surplus energy is also shared with the local community, extending Kinsterna’s commitment to sustainability beyond the hotel’s walls.

Gastronomy

Sustainability at Kinsterna extends naturally to the table. The estate is a living pantry, producing its own wine, olive oil, herbs, vegetables, and honey, which enrich the dining experiences across its restaurants.

A recent and exciting addition is Kinsterna’s mushroom cultivation, where three varieties of mushrooms are grown on-site and incorporated creatively into seasonal dishes. Whether delicately layered into gourmet plates at Mouries Restaurant or infused into traditional recipes at the estate’s summer tavern, the mushrooms highlight the hotel’s dedication to freshness, creativity, and a true farm-to-table philosophy.

Experiences

Life at Kinsterna is more than just a luxurious stay-it’s an immersive encounter with heritage and nature. Guests can:

 Stroll through the vineyards and olive groves that surround the estate.

 Take part in olive oil or honey tastings from Kinsterna’s own production.

 Visit the hen house, where fresh eggs are gathered daily for breakfast.

 Explore the flourishing grounds, home to more than 250 species of flora, carefully preserved to protect biodiversity.

 Join historical mansion tours that unveil the stories of the property across Byzantine, Ottoman, and Venetian eras.

 Ride on horseback along scenic trails or hike through the lush Monemvasia landscape.

Each activity is designed to connect visitors with the land, traditions, and rhythms of the estate, creating memories that linger long after departure.

Location

The location of Kinsterna allows guests to explore some of the Peloponnese’s most captivating treasures. Just a short drive away lies the medieval castle town of Monemvasia, an awe-inspiring destination of cobbled alleys, Byzantine churches, and timeless stone houses.

For those seeking sea and sand, the island of Elafonisos -with its worldrenowned Simos Beach-is within easy reach. Known for its turquoise waters and fine white sand, it offers a day of pure Mediterranean beauty. The journey there, by car and ferry, is itself a serene adventure.

For fifteen years, Kinsterna has evolved while staying true to its origins-an estate built on self-sufficiency, respect for nature, and hospitality that embraces guests like family. Its transformation into a 100% energy-autonomous mansion, its commitment to biodiversity, and its ongoing additions like mushroom cultivation are not mere achievements; they are part of an ongoing philosophy of mindful progress.

Whether savoring a dish flavored by produce grown on-site, resting in the tranquility of its historic suites, or watching the sunset over Monemvasia, guests at Kinsterna are part of a larger story-one that celebrates both heritage and the warmth of hospitality.

Need To Know: Open mid March - early November

• Email Address: info@kinsternahotel.gr

The Ionian Islands at the crossroads of sustainable development and tourism extroversion

Through With planning, transparency, and perseverance, we are implementing policies that enhance accessibility, sustainable tourism development, and the cohesion of local communities

Yannis Trepeklis Governor, Ionian Islands Region

The Region of the Ionian Islands is moving forward with a clear strategic orientation towards a new era of balanced and sustainable development. Tourism, which is the foundation of the islands' economic and social life, is no longer treated as an autonomous sector, but as a driving force linked to local production, cultural heritage, and the quality of life of the inhabitants.

From the very beginning of our term, we set ourselves the goal of changing the philosophy of the Region: fewer announcements, more substance. With planning, transparency, and perseverance, we are implementing policies that enhance accessibility, sustainable tourism development, and the cohesion of local communities. Infrastructure is being upgraded, civil protection is being strengthened, and the cultural identity of our islands is gaining international recognition.

The Ionian Islands, with their natural beauty and deep cultural roots, have long

The Ionian Islands, with their natural beauty and deep cultural roots, have long been one of the country's best-known tourist brands.

been one of the country's most recognizable tourist brands. Corfu with its aristocratic architecture and Old Town - a UNESCO World Heritage Site. Zakynthos with its enchanting Shipwreck Beach. Kefalonia with Fiskardo and its Caretta Caretta sea turtle park. Lefkada, Ithaca, Paxos, Antipaxos, and the rest of the Ionian Islands, each a unique destination. Together, they form a unified identity of authenticity, history, and natural beauty.

The Region of the Ionian Islands is strategically investing in four pillars: Firstly, in strengthening the island identity and cultural heritage.

Second, extending the tourist season so that tourism functions as a stable rather than a seasonal pillar of the economy.

Third, attracting high-quality tourism with greater purchasing power and longer stays.

And fourthly, linking tourism with local production and employment.

In this context, we are developing alternative forms of tourism - cultural, gastronomic, marine, religious, and hiking. We are creating themed routes, promoting sustainability, and supporting small and medium-sized enterprises, which are the backbone of our islands.

Extroversion is a central element of our policy. The Region's participation in international exhibitions, from London and Berlin to New York and Beijing, has significantly strengthened our tourism footprint. Our goal is to maintain a stable presence in traditional European markets while simultaneously penetrating new dynamic markets, such as China and India.

At the same time, we are investing in digital communication and the use of new media. Our campaigns with travel journalists and content creators, as well as targeted promotional activities in major cities abroad, reinforce the image of the Ionian Islands as destinations offering experience, culture, and authenticity.

Our goal is clear: for the Ionian Islands to become a model of balanced island development and quality tourism, with respect for the environment and the people who live there. Because tourism is not just about the economy - it is about culture, identity, and way of life.

Preserving Memories, Embracing Excellence

Zante Hospitality Group, boasting a long-standing reputation in the hospitality industry, owns and manages Zante Park Resort & Spa and Galaxy Beach Resort, two of the most prestigious hotels operating on the Ionian Island of Zakynthos. Along with the luxury premises, our facilities and services are environmentally friendly, since our primary objective is to protect and enhance the natural wealth of the area, as evidenced by our “Green Key” international Ecolabel award.

Zante Park Resort & Spa

An elegant and intimate oasis

Nestled amidst beautiful surroundings, our resort, a proud member offers an array of 5* facilities and services at your fingertips. Here you will find an elegant and intimate oasis, where you can relax and escape either from everyday life or from a busy day exploring the island.

From a vivid piazza with 2 swimming pools and a pool bar for the perfect Mediterranean sunbathing, to rejuvenating spa treatments, we have everything you need for a relaxed summer holiday. Here you will regain your vitality after a day in the beach or a night out.

Surrender to a pampering retreat at Zante Park Resort & Spa where stylish summer escape awaits you.

Galaxy Beach Resort

Where summer fun meets the seaside

Celebrate the joys of summer with your loved ones at Galaxy Beach Resort, where golden sand, sun and sea await. With direct access to the sandy beach of Laganas, our resort is a haven for all generations seeking to enjoy the great summer feeling. From building sandcastles and collecting seashells, to swimming and searching for a glimpse of the famous and protected Caretta Caretta turtles, we offer a magical blend of relaxation and fun. In the evening, you can either relax in our serene rooftop bar or have an evening exploring the nearby area. Come together, reconnect and embark on a summer journey, that will bond you and your loved ones for years to come.

Join us at Galaxy Beach Resort - where relaxed summer fun meets the seaside.

ZANTE PARK RESORT & SPA | Laganas Zakynthos Greece | www.zanteparkhotels.gr | Email: zantepark@zhg.gr | Tel. +30 26950 52310

GALAXY BEACH RESORT | Laganas Zakynthos Greece | www.galaxybeachresort.gr | Email: galaxyhotel@zhg.gr | Tel. +30 26950 51171 XT TRAVEL SERVICES | Omirou St 1, Nea Smirni – Athens, Greece | www.xttravelservices.gr | Εmail: xttravel@xttravelservices.gr | Τel.: +30 2109343468

CENTRAL GREECE:

A MOSAIC OF AWE-INSPIRING LOCATIONS

Attica’s magnificent light has been extolled by countless poets throughout the centuries, and the sacred rock of the Acropolis, crowned by the Parthenon, is regarded as one of the most significant monuments of world cultural heritage

By Vaso Vegiri vvegiri@naftemporiki.gr

The region of Sterea Ellada -Continental or Central Greece- is a geographic mosaic that includes Europe’s most historic capital, Athens; the famous ancient Greek Oracle of Delphi; the largest wetland complex in Greece located in the lagoon of Messolonghi; opportunities for hiking and rafting in the beautiful gorges, waterfalls, dense forests, and rivers of Karpenisi; skiing or snowboarding on Mt Parnassos near the picturesque cosmopolitan winter resort village of Arachova; the thermal baths and wonderful beaches of Evia; and UNESCO World Heritage sites such as the Monastery of Hosios Loukas, the picturesque naval city of Galaxidi, and many other attractions across individual destinations.

Attica, the Greater Athens Region

Although it is not technically part of the Region of Central Greece, Attica is a part of the geographical department of Central Greece (also known as Roumeli), which includes the regions of Aitoloakarnania, Evia, Boeotia, Evrytania, Phthiotis, and Phocis.

Attica’s magnificent light has been extolled by countless poets throughout the centuries, and the sacred rock of the Acropolis, crowned by the Parthenon, is regarded as one of the most significant monuments of world cultural heritage, as well as a masterpiece of world art and architecture. This is actually the same land that gave rise to Western civilisation and democracy. Athens is also Europe's historical capital, having been inhabited continuously from the Neolithic era to the present day and reaching its pinnacle of splendour in antiquity in the 5th century BC, but it is still a rapidly developing metropolitan centre and one of the

world's most popular tourist destinations.

Visitors can literally walk in the footsteps of the ancient Athenians among the city's multitude of ancient monuments, standing unshakeable witnesses to its ancient glory: the Temple of Olympian Zeus (6th century BC); Hadrian's Gate (11 AD); the ancient Theatre of Dionysus (5th century BC) where the four great ancient poets Aeschylus, Sophocles, Euripides, and Aristophanes excelled; the Stoa of Eumenes (2nd century BC); and a little further up, the ruins of the Asclepius (5th century BC); the famous Odeon of Herodes Atticus or Herodeion, as it is called today, and, of course, the sacred rock of the Athens Acropolis with the Parthenon, the Erechtheion, and the Temple of Athena or Apteros Victory.

The spectacular New Acropolis Museum, one of the city's finest specimens of modern architecture, is about 300 metres from the “sacred rock”. Made primarily of steel, glass, and concrete, it houses some 4,000 items from the Acropolis monuments, all of which are of immense archaeological significance. Descending from the Acropolis is the Areopagus, the oldest courthouse in the world, while a little further down is the Pnyx, where ancient Athenians gathered to exercise

their democratic duties, and the Ancient Agora, the commercial, political, cultural, and religious centre of ancient Athens.

Athens’s most popular tourist neighbourhoods of Plaka and Monastiraki, are situated just underneath the Acropolis. After exploring the charming alleys of Plaka and the innumerable tiny shops and stalls in Monastiraki, the nearby Ermou Street is the busiest street in the modern market of central Athens, with dozens of boutiques and stores of Greek and international clothing, footwear chains, etc. Ermou Street unintentionally leads to central Syntagma Square, dominated by the imposing Parliament Building. A visit to the nearby Kolonaki, the upscale neighbourhood of the city's centre with the luxury market, is also essential for anybody interested in experiencing the city's modern shopping centre. Here, Greek designer boutiques and foreign brands coexist with sophisticated concept stores and galleries. There are several contemporary bars with live jazz music or DJs, as well as traditional and gourmet restaurants serving a variety of international cuisines and more contemporary Greek food. From Kolonaki, one may walk up the pathways or take the cable car to the top of Lycabettus Hill to enjoy the commanding panoramic view of Athens and see the picturesque chapel of Agios Georgios.

The well-known "Athenian Riviera" offers a large number of both serviced and free beaches, spanning all the way from the southern suburbs of Athens to Cape Sounio.

According to Evgenios Vassilikos, president of the Athens-Attica and Argosaronic Hotel Association, tourist traffic in Athens this year recorded a positive trend during normally low traffic months, especially from January to March, with higher occupancy rates and average hotel room pricing. However, in the traditional peak months this year, both occupancy rates and

The Erechtheion Caryatids, on the Athens Acropolis, known for their elegance, detail, and unique poses, representing a balance of movement and stability.

average room prices fell compared to 2024, causing some concerns for the industry; this is reasonably attributed to geopolitical developments (wars in the Gaza Strip and Ukraine) and the economic situation in central and western Europe, where citizens are now experiencing recession and economic hardship compared to recent years.

Americans, French, Germans, and Israelis are the most common nationalities among tourists in Athens, although the British typically combine their holidays in the Aegean islands with a night or two in Greece’s capital. New tourist flows to Athens are expected to arrive from India, as well as from China, which has yet to recover to pre-covid epidemic levels in terms of visitors to the Greek capital.

When asked why a Briton should visit Athens, Mr. Vassilikos responded, "For the cultural wealth and ancient monuments; modern entertainment and gastronomy; and to enjoy swimming in blue-flagged beaches half an hour from the city centre, which is a unique comparative advantage of Athens over other European capitals".

The Athenian Riviera

The well-known "Athenian Riviera" is only 30 minutes from the city centre. The Saronic Gulf offers a large number of both serviced and free beaches, spanning all the way from the southern suburbs of Athens to Cape Sounio, which composes an incredibly striking landscape.

The "Elliniko" development project currently underway at the site of the former Athens International Airport is opening up new opportunities for international tourism development in this area, as the massive site is being redeveloped into a large "green city" - a coastal area with residences, shopping centres, hotels, casinos, the largest metropolitan coastal park in Europe (2.0 million sqm) with sports facilities, playgrounds, and walking paths, and one of Greece's tallest buildings (50 floors), the Riviera Tower. In addition, the nearby Alimos marina is also being upgraded.

Foreign buyers, including British, German, Chinese, and Arab investors, have expressed interest in the specific project, as have Greek and other foreign investors looking to expand their assets along the Athenian Riviera.

Fascinating places

The geographical unit of Central Greece offers unique opportunities to discover some fascinating places, including the sanctuary of Delphi, the so-called "navel of the Earth" (Omphalos), an ancient concept referring to the centre of the world, and ancient Greece’s most important oracle, situated at the foot of Mount Parnassos (Phocis). The Delphi European Cultural Centre features fascinating painting and sculpture exhibitions.

Galaxidi, the majestic and attractive Greek naval city, greets visitors in the Phocis (Fokida) regional unit, taking them on a voyage through Greek seafaring and the region's rich naval heritage. Galaxidi is

renowned for its fresh seafood, delectable fish snacks, and the superb sweet ravani. Its neoclassical captains’ houses, colourful facades, and stone balconies adorned with ship prows make for a picturesque architectural landscape as one strolls through its winding cobblestone streets.

Arachova, in the regional unit of Boeotia, is one of the most popular winter destinations in Greece, thanks to its picturesque settlement and the nearby first-rate ski resort. It also provides many options for those who enjoy alternative tourism and extreme sports like paragliding, mountaineering, and hiking on wooded trails, as well as for those who crave delicious traditional Greek dishes at the many local taverns and vibrant nightlife.

Another must-see destination is Nafpaktos, a seaside town featuring a historic settlement, a Venetian fort, and a famous Venetian harbour on the Gulf of Corinth. It is one of the oldest Greek cities, having experienced periods of immense prosperity and being associated with highly important historical events, most notably the famous naval battle of the same name, in which the Turkish fleet was destroyed by the united European forces (October 1571), and in which the author of "Don Quixote", Miguel de Cervantes, participated as a soldier aboard a Spanish ship. Notably, in addition to the exhibition on the naval battle of Nafpaktos in the stunning Botsari Mansion, another museum has been open to the public since August 2024 on the town’s acropolis, on the upper terrace of the castle of Nafpaktos, in remembrance of the victorious Nafpaktos naval combat. Every year, on the first or second weekend of October, the historical event is commemorated with a fireworks-filled, magnificent reenactment of the naval combat in the port area.

The Tsipouro Festival, held in mountainous Nafpaktia on the second weekend of October, and the Mushroom Picking Festival, held in Nafpaktos’ Ano Chora in November, are also well-known regional events. Furthermore, the renowned locally produced roe and the eponymous lagoon in Messolonghi, the capital of the regional unit of Aitoloakarnania, will captivate visitors' tongues and eyes.

With its stunning mountainous landscape, Karpenisi in the Evrytania regional unit offers a plethora of

activities for nature lovers and thrill-seekers, including hiking in Krikellopotamos, the Black Cave, and the renowned "Pera Vrechi" gorge; rafting in the Tavropos and Trikeriotis rivers; and canoeing/kayaking in Lake Kremasta.

The renowned Thermopylae from ancient Greek history awaits visitors at the regional unit of Fthiotida, together with the area's well-known thermal springs, the castle of Lamia, and the monument of Leonidas.

Euboea

The stunning island of Euboea, or Evia, the second largest in Greece and the sixth largest in the Mediterranean, is a well-liked vacation spot for Greeks and visitors alike. To put it simply, Evia is a tiny version of Greece, providing tourists with a wide choice of attractions and services, including towering mountains, expansive beaches, thermal springs and baths, well-known Holy Monasteries, gorges and waterfalls, verdant woods, lighthouses, and the Cape of Cavo Doro. Discover it by swimming in the stunning countless coves and inlets (roughly 110!) with their pristine beaches, both in the Euboean Gulf and the Aegean Sea; hiking in ancient Kirinthos and the limestone mountain range of Xerovouni with its dense fir forest; rappelling at the Drymonas waterfalls; climbing the "Stegi"; and river trekking and hiking to Manikia Waterfalls, Central Evia, and the Havos Gorge.

The most well-known thermal springs and spas in Greece, which have been around since antiquity, are located near Evia, in Aidipsos (or Edipsos). It is one of the most amazing resorts in the world when it comes to healing mineral baths, featuring more than 80 individual springs with waters ranging from 28 to 86 degrees centigrade, which Aristotle and Plutarch used to visit. It accommodates around 40,000 tourists during the summer. Aidipsos, which is only 75 km from Athens and the Eleftherios Venizelos International Airport, is easily accessible by both land and sea

The Art of Athenian Elegance

Nestled within the vibrant heart of Athens, Athens Capital Suites - MGallery Collection is a refined sanctuary that captures the city’s timeless charm and contemporary energy. Housed in a meticulously restored 1939 landmark building, this exclusive boutique property redefines modern hospitality through design, intimacy, and authenticity.

With 19 bespoke rooms and suites, Athens Capital Suites offers an experience of understated elegance and personalized comfort. Each space has been thoughtfully curated to blend classic Athenian character with modern sophistication - featuring tailor-made furnishings, natural materials, and a soothing color palette inspired by the light and textures of the city. Every detail, from the handcrafted décor to the curated artwork, reflects the essence of refined urban living and the artistry of Greek design.

At the pinnacle of this collection stands the Duplex Presidential Suite, the property’s crown jewel. Spanning two levels, this exceptional residence features two bedrooms, elegant en-suite bathrooms, and a private terrace offering an ideal setting for tranquil moments or intimate gatherings under the Athenian sky. Its seamless fusion of neoclassical charm and modern design creates a distinctive atmosphere of effortless sophistication - the epitome of urban luxury living.

Complementing the exclusivity of the suites, guests are invited to enjoy

the Executive Lounge, a serene private space designed for relaxation and refinement. Here, personalized services, gourmet Greek delicacies, and bespoke beverages create the perfect environment for quiet indulgence or informal meetings. The experience continues in the Wellness Area featuring a sauna and traditional hammam, where ancient Greek rituals inspire rejuvenating treatments and therapies, offering a holistic balance between body, mind, and spirit.

Located just a minute’s walk from Athens Capital Hotel - MGallery Collection, guests of the Suites enjoy privileged access to its exceptional facilities, including the breathtaking rooftop infinity pool overlooking the Acropolis and three distinctive dining venues that elevate Mediterranean cuisine into an art form.

Perfect for discerning travelers, honeymooners, and multi-generational guests, Athens Capital Suites offers a rare blend of heritage, craftsmanship, and contemporary comfort. It invites its guests to experience Athens not as visitors, but as true insiders - immersed in the elegance, culture, and rhythm of the city.

Athens Capital Suites is crafted for those who seek the essence of refined living - an intimate retreat where design, culture, and comfort converge in perfect harmony. More than a place to stay, it is a celebration of the Athenian lifestyle - where heritage, hospitality, and contemporary elegance blend seamlessly to create an unforgettable luxury experience that lingers long after your departure.

Utilising the treasures of Greek tourism

If the country continues to improve its cost base, expand connectivity, and invest in people, tourism will keep offsetting the trade gap and funding regional prosperity, without diluting the very assets that make Greece unique

Greece is a small destination with outsized advantages: rich cultural assets, a magnificent coastline and archipelago system, and a modern hospitality base that delivers quality at scale. These are not self-sustaining; they require active policy, consistent spatial planning, capacity for destination management, and infrastructure that can keep pace with demand. Tourism in Greece cannot function on autopilot — it requires stewardship.

At the same time, Greece is and remains world-class at what is often called the “sea and sun” product. Our sea is cleaner, and our sun is sweeter.

This is not a cliché but a comparative advantage. What makes the country unique, however, is the way this natural privilege is bundled with unlimited beauty and diversity: islands and the mainland; gastronomy and outdoor activities; modern urban culture; and living heritage. The competitive edge is the total bundle, which combines beach tourism with culture, wellness, city breaks, meetings and incentives, and nature-based travel. The task for policymakers is not to replace one model with another but to monetise the full bundle across the calendar and across regions through better air connectivity, product diversification, and targeted promotion, while at the same time guarding the carrying capacity of the most pressured destinations.

Hotels and resorts play a decisive role in this ecosystem. It is one of the very few industries that spreads economic activity to the most isolated communities of Greece. In a country where almost half the population lives in or around the capital, tourism allows young people in the islands, in the mountains, and in the countryside to dream and to prosper in their home place. We anchor local demand for farmers, fishers, construction workers, transport services,

The task for policymakers is not to replace one model with another but to monetise the full bundle across the calendar and across regions.

cultural providers, and technology. We create linkages that multiply value far beyond our assets. This is also a jobs story. Overall unemployment fell to 8.6% in the second quarter of 2025, with accommodation and food service among the sectors that historically showed elevated vacancy rates. Now, more of these positions are being filled, signalling a tighter labour market and a better matching process, provided that skills and training keep pace.

The Hellenic Hoteliers Federation plays its role by co-signing the sectoral collective agreement that sets wage floors and predictable increases, giving employees certainty and employers a rules-based framework. The 2025 agreement secures a trajectory of pay rises through 2026, while local agreements, such as that on Rhodes, add targeted increases. This agreement is evidence that social partners in Greece can deliver both fair pay and competitiveness.

Tourism is also a strategic macroeconomic asset. Bank of Greece data show that travel receipts reached 12.18 billion euros in the first seven months of 2025, up 12.5 percent year-on-year, with July alone producing a surplus of 4.18 billion euros. It is no exaggeration to say that this single month largely underwrites the country's external balance. Net travel receipts covered over half of the trade deficit from January to July and 93 percent of net services receipts in July alone. In 2024, the sector recorded receipts of over 21.5 billion euros and a travel-services surplus of approximately 18.8 billion euros. The Institute of the Greek Tourism Confed-

eration (INSETE) estimates the tourism industry’s direct contribution to GDP at about 13 percent, or 30 billion euros, while the total footprint, direct, indirect, and induced, accounts for more than one-third of the national GDP, up to 80 billion euros. Tourism is not simply another sector of the economy. It is the booster of regional development, fiscal revenues, and investment.

What follows is a policy agenda that is equally clear. Competitiveness costs must be addressed by reducing burdens that weaken the value proposition, such as parafiscal levies that the market cannot absorb off-peak, and by ensuring a level playing field with short-term rentals. Infrastructure capacity must be expanded with faster procedures for ports, water, waste, grids, and last-mile transport in destinations that face the highest pressure, while also creating transparent DMMO (Destination Management & Marketing Organization) mechanisms at the local level. Human capital must be strengthened through training, residence and work permits linked to sectoral needs, and digital transformation that allows higher wages to be sustained by higher productivity.

The treasures of Greek tourism are therefore both tangible and intangible. They are the landscapes and heritage that visitors see, and they are also the credible data, the social partnerships, and the policy frameworks that sustain competitiveness. The task over the next two years is to turn peak-season strength into balanced, higher-value, better-distributed demand. If the country continues to improve its cost base, expand connectivity, and invest in people, tourism will keep offsetting the trade gap and funding regional prosperity, without diluting the very assets that make Greece unique. The sea will remain cleaner, the sun sweeter, and the destinations worth returning to again and again.

South Aegean: Sustainability Meets Timeless Beauty

The South Aegean’s journey toward sustainability is, above all, a human journey, powered by the passion of our entrepreneurs, the professionalism of our tourism workers, and the shared belief that progress must serve both the people and the planet

George Hatzimarkos Governor, South Aegean Region

Europe’s largest island region lies in the heart of the Aegean Sea, a place where sunlight, sea breeze, and millennia of culture converge to form one of the most enduring destinations on Earth.

The South Aegean, home to 669 islands and islets, is a living mosaic of diversity: the Cyclades and the Dodecanese. Each island, from world icons like Santorini, Mykonos, and Rhodes to the serene shores of Karpathos, Folegandros, and Kea, tells its own story. Together, they compose the vibrant, resilient, and forward-looking region we are proud to call home.

Tourism has long been the beating heart of the South Aegean. Each year, over seven million international visitors arrive to experience its beauty and hospitality, representing nearly 40 pct of all arrivals to Greece. Five international airports and 118 ports connect our islands, creating a dynamic network of accessibility and opportunity. The blue economy, encompassing tourism, coastal shipping, and ports, accounts for over a quarter of Greece’s GDP. In regional terms, tourism contributes an astonishing 97.1 pct of the South Aegean’s GDP, demonstrating its immense importance not just as an economic driver but as a source of livelihood and pride for our people.

From economic upheavals to the pandemic and the growing impacts of climate change, our islands have stood firm, adapting and thriving through innovation, solidarity, and vision.

Yet, for us, tourism has never been merely a matter of numbers. It is about quality. It is about people. It is about sustainability. We see tourism as a bridge of cultures, a force for peace, and a platform for shared progress. It is an industry built not only on natural beauty but on human resilience - a quality the South Aegean has shown time and again in the face of global challenges. From economic upheavals to the pandemic and the growing impacts of climate change, our islands have stood firm, adapting and thriving through innovation, solidarity, and vision.

Sustainability now lies at the core of that vision. The South Aegean has embraced a comprehensive framework for sustainable development that respects the unique character and needs of each island. Our goal is clear: to protect our natural and cultural heritage while ensuring prosperity for future generations.

Across the region, islands have become models of transformation:

 Astypalea, the Mediterranean’s first smart and sustainable island, leads in e-mobility with Greece’s first on-demand electric transport system.

 Halki, the pioneer of the GR-Eco Islands initiative, has become the first Greek island with a net-zero carbon footprint.

 Tilos, small but visionary, is the world’s first island certified as Zero Waste, achieving an extraordinary 97 pct recycling rate, more than double the EU average.

 Rhodes, through the groundbreaking Co-Lab Sustainable Destination initiative, is evolving into an international hub of sustainable tourism innovation.

The South Aegean’s journey toward sustainability is, above all, a human journey. It is powered by the passion of our entrepreneurs, the professionalism of our tourism workers, and the shared belief that progress must serve both the people and the planet.

As Governor, I am deeply proud of the dedication shown by our communities. We treat tourism with love and devotion, with planning and professionalism, and with a collective sense of purpose. For us, it is not just an economic sector; it is the lifeblood of our society, the thread that connects generations and builds a better tomorrow.

The South Aegean today stands as a laboratory of best practices, a region proving that tourism and sustainability can thrive together. Our islands do not simply welcome visitors; they invite the world to witness a living example of resilience, creativity, and harmony.

The future is bright - and it is sustainable. In the South Aegean, every journey inspires, every experience connects, and every visit helps shape a future where tourism is not only an engine of growth but also a guardian of the beauty that defines us.

East Macedonia & Thrace: Authentic and Untamed

Defined by pristine natural beauty and a living cultural heritage, Eastern Macedonia and Thrace unfold as a mosaic of authenticity, where history, religion, and gastronomy come together to shape an experience both timeless and genuinely Greek

Christodoulos Topsidis

Governor, Eastern Macedonia and Thrace Region

As Greece consolidates its position as a premier global tourism destination, the spotlight turns to regions that embody its diversity and authenticity. Eastern Macedonia and Thrace emerge as a canvas rich with potential, poised to captivate those seeking authentic experiences.

The region of Eastern Macedonia and Thrace is more than just a destination on the map. It is a living intersection of continents, cultures, and ecosystems. What sets our Region apart is its unmatched diversity: pristine coastlines, lush mountains, vibrant cities, sacred sites, and untamed islands like Samothraki and Thasos. Blessed with a unique location between Europe and Asia, our Region offers year-round experiences that reflect the true essence of travel - authentic, diverse, and far from mass tourism. It reflects the essence of Greece - unspoiled, multifaceted, and deeply rooted in history, culture, and nature.

Defined by pristine natural beauty and a living cultural heritage, Eastern Macedonia and Thrace unfold as a mosaic of authenticity, where history, religion, and gastronomy come together to shape an experience both timeless and genuinely Greek. The islands of Thasos and Samothraki stand out for their unspoiled natural beauty, offering serene environments ripe for exploration. Kavala thrives as a vibrant seaside city, known for its historical legacy and inviting waterfront. Alexandroupolis presents a harmonious blend of Aegean charm and warm hospitality, while Komotini and Xanthi contribute their unique cultural identities that further enrich the region's diverse choices offered. The city of Drama, nestled among imposing mountains, invites travellers to experience its untouched natural escapes. Together, these attributes invite modern travellers, who long for the authentic

Blessed with a unique location between Europe and Asia, the region offers yearround experiences that reflect the true essence of travel: authentic, diverse, and far from mass tourism.

Greece, to experience its untamed side in Eastern Macedonia and Thrace.

Already, Eastern Macedonia and Thrace have begun to make their mark, ranking 3rd among all Greek regions in visitor growth while recording double-digit increases in both tourism revenue and average spending per trip. These results are not only a testament to the region’s potential but also a clear signal that global travellers are ready to embrace what this unique destination has to offer. Our vision is to position Eastern Macedonia and Thrace as a reimagined Greece - authentic, untamed, and intelligent - where tourism functions as a strategic driver of inclusive development: enhancing the quality of life, generating income for local communities, and reinforcing the identity and distinctiveness of every place. Our long-term strategy - Eastern Macedonia and Thrace 2030 - is already shaping a new

development model based on three core principles: value creation, territorial balance, and sustainability. We are connecting tourism with agri-food production, cultural heritage, the circular economy, and local entrepreneurship through targeted investments. At the same time, we are enhancing digital infrastructure, visitor intelligence, and destination governance, ensuring that growth is knowledge-driven and community-rooted.

Our vision is clear: a region of many destinations, with tourism everywhere - and value for all. A region that positions itself not only as a destination of the future but also as a model of how tourism can serve people, places, and purpose.

Now is the moment to elevate Eastern Macedonia and Thrace on the global stage, attracting travellers who seek a deeper connection with Greece. By embracing the "Greece Reimagined: Authentic and Untamed" strategic framework, the region's vast potential is being unlocked, transforming it into a vibrant centre for cultural exchange, nature-based tourism and immersive experiences. The region of Eastern Macedonia and Thrace stands ready to showcase its authenticity, unspoiled beauty, and distinct character, offering a destination that remains undiscovered by mass tourism but ripe for exploration.

This is exactly what Eastern Macedonia and Thrace represent. A region that has everything you know and love about Greece: stunning landscapes, rich history, vibrant culture - but with a sense of discovery that makes it truly unique. A place that welcomes visitors not as spectators, but as part of its story.

So, as we look ahead to new travel experiences, one thing is certain: if you think you know Greece, it’s now time to discover more.

CENTRAL MACEDONIA: TOURISM IN THE LAND OF

With over 23 centuries of history, Thessaloniki, founded in 316 BC and named after Alexander the Great's half-sister and wife of Cassander, is a commercial crossroads between the West and East

By Vaso Vegiri vvegiri@naftemporiki.gr

Central Macedonia is an outstanding winter-summer destination for all ages, with two of the most popular Greek tourist locations, Halkidiki and Pieria, and Greece's second largest and most ancient city, Thessaloniki, the permanent venue of the country’s largest national exhibition event, the Thessaloniki International Fair (TIF). The land of Alexander the Great boasts the most fertile plains, as well as Mount Olympus, Greece's highest mountain and the abode of the twelve ancient Greek gods, according to Greek mythology.

Thessaloniki: 23 centuries of history and growth

With over 23 centuries of history, Thessaloniki, founded in 316 BC and named after Alexander the Great's half-sister and wife of Cassander, is a commercial crossroads between West and East. The port city is a major hub in SE Europe that is currently being upgraded through large investments and has played a leading role in Greece's economic life from antiquity to the present.

The city is well-known worldwide for its Byzantine monuments and churches, the "White Tower" on its

beach, the market in the city centre, its unmatched gastronomy (which has earned it a spot in the UNESCO Creative Cities of Gastronomy Network), and its vibrant nightlife. The nicknames "Co-regent" during the Byzantine period and "Co-capital" in the modern Greek state are not coincidental.

With over 1.0 million inhabitants, it is the largest urban centre in Northern Greece; its market has always been the first to introduce all new fashion trends to Greece; and it is surrounded by the fertile plains around the rivers Axios, Gallikos, and Loudias, as well as the lakes Koroneia and Volvi; and it is bathed by the waters of the Thermaikos Gulf, which provides wonderful deep red and golden sunsets. Notably, since a year ago, Thessaloniki is proud to have the most modern Metro in Europe, which is currently being expanded to service the eastern part of the city beginning in March 2026. At Thessaloniki Metro's Venizelos station, visitors will also have the unique experience of learning firsthand about the remarkable archaeological findings discovered during

A city known worldwide for its White Tower, Byzantine monuments and churches, the city centre market, exceptional culinary choices, and vibrant nightlife.

ALEXANDER THE GREAT

the project's construction and mentally transporting them to the city's commercial centre, the Decumanus Maximus, during the Roman and Byzantine periods.

According to Andreas Mandrinos, president of the Thessaloniki Hoteliers' Association, tourist traffic recorded an increase in 2025, with mostly American, Turkish, Balkan, and Israeli visitors. In addition, reservations for the Christmas and New Year holidays are also satisfactory, thanks to the rich festive events and elaborate decorations of the Municipality of Thessaloniki, the city's Chamber of Commerce, and TIF-Helexpo S.A., i.e., the official national exhibition body of Greece.

As its three separate peninsulas, or "legs" as the locals refer to them, mimic the distinctive "trident" of the ancient Greek God of the Sea Poseidon in the Aegean Sea, Halkidiki is located just further south, below the regional unit of Thessaloniki on the map. Its sandy beaches, golden sun that gleams in the turquoise waters, lush woodland areas that stretch to the shore, and its rich culinary and cultural heritage

will all captivate visitors. Halkidiki's diverse identity is made up of endless lace-like coastlines, distinctive archaeological sites, famous Christian monuments, and numerous undiscovered treasures. These factors have made Halkidiki one of Greece's top five summer travel destinations, with the majority of visitors coming from Germany, Britain, Poland, and nearby Balkan nations. Its third "leg" is the well-known, male-only Monastic State of Mount Athos, which is devoted to the Virgin Mary and is the birthplace of Eastern Orthodox worship and faith.

Pieria, on the opposite side of the Thermaic Gulf from Halkidiki and Thessaloniki, is a popular summer

“and winter getaway. It is a popular destination for Greek visitors and people from neighbouring Balkan countries. Beginning in 2026, plans include tourism expansion into the British market.

Iraklis Tsitlakidis, the president of the Pieria Hoteliers' Association (PHA), points out that the "Olympus Riviera" is entering the British market for the first time in 2026, with the first contracts signed with tour operators. He states that "the British market is one we hope will enrich the tourist mix of our region and extend the tourist season, similar to how the Dutch market is also opening up for Pieria in 2026".

These are two highly focused decisions; as the Pieria Hoteliers' Association, we worked hard to achieve this enrichment, and it is a development that, despite the internationally volatile scene in the broader geopolitical context, gives us hope for the future".

According to the PHA, arrivals and overnight stays in Pieria hotels remained stable in 2025, while revenues were up, but profitability was down due to

Thessaloniki tourist traffic recorded an increase in 2025, with mostly American, Turkish, Balkan, and Israeli visitors. ►

inflation and energy prices, excessive taxation, and other factors.

Situated on the slope of Mount Olympus' highest peak (Mytikas, 2,918 m.), Litochoro is one of Pieria’s most popular locations. It is also conveniently located just a few kilometres from the sea, making it a yearround resort. The charming town is the most popular starting point for mountaineering trips to the "mountain of the gods," Mt. Olympus, and it is a major tourist destination with first-rate hotel infrastructure. It is notable for its traditional Macedonian-style architecture and the alternations of the lush vegetation that surrounds it in an exquisite aesthetic harmony.

Dion, a genuinely well-organised archaeological site that challenges even the most uninterested visitor to discover it, is also always waiting to warmly welcome visitors. Dion is located 5 kilometres from the coast of Pieria and 11 kilometres from Litochoro.

Veria, Aigai, Vergina

During the height of the ancient Macedonians, Veria, the capital of the Imathia regional unit, was the second most important city after Aigai. It was built at the base of Mount Vermion and was traversed

by the Tripotamos River. From the 11th to the 14th centuries, Veria was the third most important city in the Byzantine Empire, following Constantinople and Thessaloniki. The remarkably large number of Byzantine and post-Byzantine churches with exquisite murals (48 out of 72 survive today) are an unmistakable testament to its prosperity, earning it the nickname "Little Jerusalem".

Aigai, the Macedonian Kingdom's first ancient capital, was located at the foot of the Pierian Mountains near modern-day Vergina. Archaeologist and professor Manolis Andronikos and his colleagues excavated the Great Tomb in 1977, discovering ancient royal tombs possibly belonging to the Macedonian King Philip II, the father of Alexander III the Great.

The value of the findings, in what is believed to

Pieria is a highly popular summer and winter getaway, an exquisite destination for both Greeks and visitors from neighbouring Balkan countries.

be the largest archaeological discovery of the 20th century in Greece and one of the most significant of all time, is unfathomable and of unique archaeological and historical importance. As a result, the region of the Macedonian kings, the home of Philip and Alexander, Eurydice, and Olympias, was designated a World Heritage Site by UNESCO in 1996.

Imathia is renowned for its vast peach orchards. Every March, the plain transforms into a pink landscape, and the area celebrates the blossoming with various events and activities, including photographic excursions, cycling routes, and cultural events, such as the "Blooming Peach Trees" Festival.

Pella

Ancient Pella was a coastal city in Macedonia that was founded in 400 BC. It was the capital of the Macedonian state and Alexander the Great's birthplace. It is no longer coastline after centuries, yet its Macedonian palace stands as a noble testament to the Macedonian epic. A few decades after the Persian Wars, around the end of the 5th century BC, Archelaus, the then-king of Macedonia, relocated his seat from Aigai to Pella due to its strategic location. Xenophon

referred to it as "the greatest of cities in Macedonia" as early as 380 BC, and it reached its peak under Alexander the Great's reign. Ancient Pella remained the Macedonians' capital until their capitulation to the Romans in 168 BC, and it continued to thrive in population and trade until it was violently destroyed, most likely by an earthquake, in 90 BC.

The present-day Pella regional unit is also wellknown for its capital, Edessa, and its spectacular waterfalls. It was once the centre of the Greek textile industry. Other notable features include the ski resort at Kaimaktsalan (Mount Vorras), the historic Paleos Agios Athanasios settlement, the well-known thermal springs of Pozar, Mount Paiko, and Lake Vegoritida, which are all year-round popular tourist destinations in northern Greece.

Amphipolis, Lake Kerkini, Alistrati Cave

The Serres plain is one of Macedonia's most fertile , and Lake Kerkini, one of Greece's ten wetlands of international importance protected by the Ramsar Convention, is also a popular destination in the Serres region.

Using the traditional "plaves" to paddle among the

lake's blossoming water lilies while taking in views of the surrounding lush willow trees is an exceptional experience, as is savouring the extraordinary opportunity to observe the 300 different species of birds that call the lake home. Visitors can watch and admire the stunning silver pelicans and the storks' nests, where the young chicks emerge with grace. The impressive herds of water buffalo, offering a spectacle unlike any other in Europe, are also visible in the vicinity.

On the other hand, the Alistrati Cave offers a unique experience in the Serres region. It is part of the Aggitis River Gorge cave network, along with four other well-known caverns, including the Aggitis Cave of Drama. It is regarded as one of the most beautiful caves not only in Greece but also in Europe, due

to its rich stalagmite and stalactite decoration and colour variety.

Nearby, at the Kastas Tomb in Amphipolis, one of the world's most fascinating excavations is taking place, with the discovery of a massive Macedonian marble burial monument with two headless sphinxes. Amphipolis was an ancient city located on the banks of the Strymon River.

Goumenissa, Belles

Situated on the slope of Mount Olympus' highest peak (Mytikas, 2,918 m.), Litochoro is one of Pieria’s most popular locations.

Lastly, visitors can enjoy the pristine environment and breathtaking views in the Kilkis regional unit. The hill of Agios Georgios, the impressive Kilkis cave, the Byzantine castle at Gynaikokastro, Polykastro, a town with a lot of business and the World War I cemetery of English soldiers, the historic and charming town of Goumenissa with its distinctive cuisine and brass bands, Pikrolimni in the southern part of the regional unit, the archaeological site of Palatianos, and, of course, the stunning Lake Doirani on the border with North Macedonia, and the Belles and Krousia mountains with their lush vegetation and enchanted pathways, as well as the unique Krousia Botanical Garden in the Balkans, make for an extremely interesting trip

Voidomatis.

THE "SECRET" PARADISE OF CONTINENTAL GREECE

Epirus, mainland Greece's unspoiled paradise in the northwestern part of the country, between the Pindos mountain range and the Ionian Sea, is an excellent location for all types of alternative tourism, and Greece's historic silversmithing centre

By Vaso Vegiri vvegiri@naftemporiki.gr

Successive mountain peaks piercing the sky with untouched forests, fairy-tale "Dragon Lakes", rivers famous from antiquity and even Greek mythology to the present day that are internationally distinguished as destinations for rafting, kayaking, canoeing, etc.; equally famous gorges and stone arched bridges, pearly beaches, unique archaeological sites and ancient theatres, magnificent castles, beautiful Byzantine churches, and traditional villages.

This is Epirus, mainland Greece's unspoiled paradise in the northwestern part of the country, between the Pindos mountain range and the Ionian Sea. It is an excellent location for all types of alternative tourism, as well as Greece's historic silversmithing centre.

Ioannina, the capital of the Epirus Region, is built beautifully around the famous Lake Pamvotida, which has a little island in the centre that serves as a natural monument for the region. The city boasts a rich cultural history, with numerous sites and museums associated with Turkish domination and the renowned Ali Pasha. It is Epirus' largest and most historic city, where a unique traditional art has grown over centuries: hand-processing silver to create unique artworks. The city's workshops have evolved and improved their skills over the centuries, leading to the renowned "Ioannina Silverware" being considered the greatest of its kind.

The beautiful village and municipality of Zitsa, located 24 kilometres from Ioannina, is renowned for its namesake white sparkling wines with a designation of origin and for their delicate aroma and flavour.

Since 2023, the majestic and picturesque Zagorochoria settlements, a mountainous region containing as many as 46 villages, have been designated as a UNESCO World Heritage Site for their cultural landscape. It is a group of 46 charming and beautiful villages built on the slopes of the mountains in the Tymfi, Pindos, and Mitsikeli areas (Zagori region), which are just as beautiful as the famous Tzoumerka (Athamanika Mountains)-a natural border between Epirus and Thessaly that has 47 villages, known as the Tzoumerkohoria, with equally unparalleled natural beauty. Artificial lakes, caverns, majestic canyons, and naked, wild summits will definitely leave visitors with wonderful memories.

Both the river Voidomatis and the Vikos Gorgeone of the deepest in the world - and the picturesque large village of Aristi, as well as the impressive river Arachthos and its tributary Kalarritikos in Tzoumerka, are internationally popular destinations for rafting and kayaking.

In the lively village of Metsovo, a large regional hub for several small villages and settlements also perched on the rugged mountain range of Pindos, you will find yourself in one of the most popular winter tourism destinations in Greece and the birthplace of a multitude of great national benefactors, including Michael Tositsas, Nikolaos Stournaras, George Averoff, etc. Metsovo boasts a multitude of shops, schools, offices, services, museums, and galleries. Its economy primarily relies on agriculture and tourism, with the

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latter flourishing during the winter months.

Furthermore, a tour of the Acheron River and the imposing canyon of the same name, a mythological path for souls in Hades according to ancient Greek mythology, will steal your breath away with the breathtaking terrain changes and the area's distinctive natural beauty.

Greece’s most popular bridge

The city of Arta, home to Greece's most iconic bridge, is well-known for its distinctive architecture as well as the folk tale that the head builder's wife had to be sacrificed in order for the bridge to remain standing, with the woman eventually buried alive in the foundations of the bridge.

A walk through the 13th-century Byzantine castle where General Makrygiannis and his companions were imprisoned during the 1821 Greek War of Independence to overthrow Turkish rule will perfectly complement your tour, as will the modern pedestrian streets and trendy shops, cafes, and bars in the city centre.

The riviera of Epirus

Epirus enjoys a unique tourism advantage in that it combines mountainous beauty with the pearly beaches of the Ionian Sea.

Parga in the Preveza regional unit, with its famous Venetian castle and the old town's cobbled streets, picturesque arches, and colourful mansions, competes in beauty with the "fjords," the verdant small islands and rocky islets of Thesprotia and Sivota, one of the most popular destinations on the Ionian coast.

In Sivota, you can visit the two lush green islets at the entrance of the bay, Agios Nikolaos and Mavro Oros, with the characteristic 14-metre-high lighthouse of 1884, as well as swim and enjoy moments of tranquillity at many beaches, such as Gallikos, Zeri, and Bella Varka on the islet of Mourtemeno; Zavia; Mega Ammos; Mikri Ammos; Mega Trafo; Pisina on the islet of Agios Nikolaos; and Agia Paraskevi.

Ancient Nicopolis

A visit is highly recommended to the ancient Nikopolis (meaning 'the victory city'), probably the largest in size ancient city in Greece, located just 8 kilometres from Preveza and built by the Roman emperor Octavian-Augustus in 31 BC after the battle of Aktium against Antony and Cleopatra of Egypt, and was dedicated to Mars, Poseidon and Aktion Apollo. The city includes the beautiful Nymphaeum (aqueduct-temple), the Odeon, the Amphitheatre, and, of course, the Augustus monument commemorating his victory in the naval battle of Actium.

Ancient Nikopolis, as emphasised by Polykarpos Chalkidis, honorary president of the Preveza Hoteliers' Association and its representative in the Hellenic Hoteliers Federation (HHF), is a major draw for visitors to the region, along with the wonderful beaches and the renowned local gastronomy, which includes the famous "papalina" sardines and shrimps of the Amvrakikos Gulf.

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According to Mr Chalkidis, tourist traffic in Preveza in 2025 recorded the same high levels as last year, although turnover in the catering sector dropped. However, Russian and Ukrainian tourists were registered in the region for the first time this year. Preveza receives more than half of its tourists from the domestic market, as well as many visitors from Balkan, European (including Britain), and Scandinavian countries.

According to Spyridon Sourelis, president of the Ioannina Region Hotels Association, tourist traffic this year is comparable to last year, but with lower occupancy rates. The majority of tourists come from western and northern Europe, the Balkans, and Turkey, with Greeks and Albanians maintaining the most common nationalities in the city, while substantial numbers of Israelis traditionally visit the hilly massif.

Rafting in the Aoos and Voidomatis rivers

The rivers Aoos and Voidomatis are ideal for rafting and kayaking, with easy and tough sections totalling up to 27 kilometres. In terms of rafting, the Voidomatis river route is mostly suitable for beginners; however, the Aoos river route, which is one of Greece's most specialised, is only suitable for those in good physical condition and, most importantly, with experience.

Aoos, one of Europe's last large, free-flowing rivers, significant for its rich biodiversity and cultural heritage, is the only Greek river that runs outside of Greece. The river provides for a one-of-a-kind rafting adventure perfect for experienced rafters! The most popular path along the Aoos River begins at the Aoos bridge between Palioseli and Vrysochori and finishes at the Konitsa bridge.

The path begins near the Monastery of Stomios and goes below the Aoos dam to the Aoos Bridge, Greece's largest bridge. The path is demanding since it has a constant high difficulty for V and VI levels, is 15 kilometres long, and takes between 4 and 8 hours to complete, depending on the river’s water flow

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Investments valued at €50m are scheduled in the ski resorts of Vasilitsa, Seli, 3-5 Pigadia, and Anilio, setting the base for year-round tourist attraction

By Vaso Vegiri vvegiri@naftemporiki.gr

Mountain tourism in Northern Greece is undergoing significant changes due to a private investment of 20 million euros in the National Ski Centre of Vasilitsa in Grevena, along with an additional 30 million euros from the Recovery and Resilience Fund allocated to the Seli and 3-5 Pigadia Ski Centres in Imathia and Anilio in Metsovo.

In late April, the company UCERT, a member of D GROUP, was selected as the preferred investor in a Superfund tender for the exploitation of the Vasilitsa National Ski Centre under a 40year concession contract. The fee is expected to be variable and will be more than 7.0 million euros annually over the course of the 40-year concession. The chosen investor acquires the right to use, run, manage, and exploit the EXKB for 40 years, with the goal of transforming it into an appealing mountain tourism hub that encourages mild tourism development throughout the year.

The upgrade and development of the Vasilitsa ski resort, according to the UCERT administration, will significantly enhance the potential for regional development in Western Macedonia and Epirus and will be a lever for the development of mountain tourism throughout the year, while "the ability of the centre to operate as a visitor attraction throughout the year will allow the development of additional activities such as hiking, mountain biking, and cultural and gastronomic tourism, enriching the region's tourism product, thus supporting the region's small and medium-sized enterprises".

The business plan for Vasilitsa

More specifically, UCERT's business plan for Vasilitsa includes total lifting, mechanical equipment repairs and maintenance, reconstruction of the chalets for snacks and coffee, operation of a restaurant and entertainment areas, construction of luxury cottages, a ski equipment rental shop, sports facilities with swimming pools and a spa, trail laying for forest walks, and so on. The entire investment by the D group is likely to exceed 20 million euros.

The Vasilitsa ski resort extends over an area of 1485 acres, in one of the most picturesque corners of Mt Pindos, 42 km from Grevena and close to the traditional settlement of Smixi. The ski resort's 12 slopes span 7,500 metres and include the largest beginner's slope, as well as slopes for all skill levels.

The goal of D GROUP founder Dr Dimitrios Derpanis, who comes from Avdella, Grevena, is "to create the most modern Greek ski centre and one of the largest in Greece and the Balkans, which will be a magnet not only for winter tourism enthusiasts in Western Macedonia, but also for many foreign tourists, because the state-ofthe-art facilities, infrastructure, and mechanical equipment will be operated by experienced and specialised executives who love the mountain and the activities around it".

Artificial snow in Seli

According to the Environmental Impact Study (EIS), the Seli Ski Centre will see major investments and modernisation projects related to both skiing (installing a complete artificial snowmaking system with all the necessary supporting infrastructure and two new beginner lifts) and summer activities (hiking, mountain biking, environmental trails, cultural and sporting events), in addition to the completion of the Greek National Tourism Organization's existing multipurpose building.

New infrastructure at 3-5 Pigadia

Similarly, at the Ski Centre in 3-5 Pigadia, which, like Seli and Anilio, has been included in the Recovery Fund's financing with approximately 10 million euros each, a slew of projects are underway, including a summer toboggan run, a covered conveyor belt, a snow production unit and an artificial snowfall system, as well as upgrading the existing hotel from two-star to four-star.

Upgrading services in Anilio

Finally, in Anilio Metsovo, plans are in place to supply and install new mechanical equipment at the Ski Centre to ensure it runs well, stays open longer, and offers good entertainment and recreation services, like a new six-seater lift that takes visitors from the entrance to the top of the mountain. This lift will be able to operate year-round for a variety of activities other than skiing, including cycling races, mountain tours, mountain running events, mountain massif tours, and more. In addition, a new and modern sliding single-seater lift will be installed, as well as new slopes for amateur skiers and ski athletes.

Climbing

Northern Greece is a highly popular destination for mountain sports enthusiasts due to its abundance of mountains and ski resorts. Mt Olympus, one of the most visited mountain tourism destinations in the nation, is a prime example. It boasts a vast network of hiking and trekking trails and roads that span more than 160 km. In addition, there are five running routes ranging in length from 22 km to 100 km, including the traditional Olympus Marathon. There are also intriguing cycling routes and several routes for novice climbers, like the ones that lead from Litochoro to Prionia at the base of the mountain, to Stavros, or to Ano Pigadi.

Additionally, there are eight shelters in Olympus National Park to accommodate tourists, hikers, climbers, mountaineers, and walkers. Furthermore, at critical points on the main routes to the summit of Mt Olympus, there are six more emergency shelters.

At the same time, the European Long Distance Trail E4, which is supervised by the European Mountaineering Association, cuts across the Olympus National Park, the town of Litochoro, and the Enipeas gorge and ends at the Enipeas waterfalls.

Thrillingly, this is all located within just a stone's throw of the seaside settlement of Plaka in Litochoro and all the most popular coasts of Pieria, the beaches of Platamonas and Panteleimonas with the castle of Platamonas in the background, Leptokarya, the Olympic Beach (also known as "Katerinoskala"), etc

NEW HE IGHTS

CONSTR

WHAT LIES AHEAD

With multiple infrastructure projects currently underway in Greece, construction companies are urging that the next batch of contracts be auctioned off so they may retain their momentum

By Teti Igoumenidi tigoumenidi@naftemporiki.gr

UCTIONS

Infrastructure projects that have been put on track for implementation in Greece ensure a favourable expansion of the country’s construction industry over at least the next three years, with the industry’s major groups -GEK Terna, Aktor, Avax, and Metka- maintaining a high backlog of up to 17 billion euros.

However, the construction sector deems it necessary to identify the next generation of projects in a timely manner so that they can mature and gradually begin to be auctioned off in order to meet existing needs, such as those in Attica, while also ensuring that the construction industry’s growth does not stall.

Construction industry executives, having witnessed the sector’s decline during the years of Greece’s economic downturn, are raising the urgent challenges that lie ahead.

Speaking at the 8th Infrastructure and Transport Conference - ITC 2025, held in Athens, George Perdikaris, BoD chairman of GEK Terna Group, said that the Greek state must take immediate action to avoid an investment gap following the conclusion of the Recovery and Resilience Fund in the summer of 2026.

He raised the issue of utilising the three financial tools totalling 8 billion euros announced by the Ministry of Development, describing as necessary the activation of Standard Proposals (proposals for the execution of projects initiated by private companies), a method that, as he noted, “does not create a cash problem for the State”.

He also called for a redistribution of NSRF resources in order to direct funds to “projects of high added value”.

Speaking at the same conference, Anastasios Aranitis, general manager of the Aktor Group, stressed that intense construction activity is the foundation for creating a future that meets the vision of the new generation’s projects.

According to Mr Aranitis, expropriations, archaeological issues, and financial challenges are the root causes of long-term problems in project execution and completion. “These difficulties cause project delays. Despite this, we are far better off today than we were a decade ago”.

Antonis Mitzalis, managing director of Avax Group, emphasised that "increasing construction activity should be a national goal", also highlighting "the great potential of Greek construction groups that can and do export know-how abroad”.

According to Mr Mitzalis, the construction business is entering an era in which it must anticipate and avoid risks. As he stated, “During Greece’s financial crisis, construction organisations' revenues plummeted, and in our case, this occurred because we avoided undertaking contracts with huge discounts. Today, we are making sure that the projects we undertake do not entail more risks than we can handle. This is also a significant bet for both contractors and project owners”.

Dinos Benroubis, vice president and CEO of Metka, while discussing improvements in the design and manner of awarding public projects, voiced his belief that “the private sector can, with the available funds it has, contribute to the faster completion of public works”. He stressed that several things must be improved and that the State must detach itself from the practice of the past, when designs were drawn by the contracting authorities, while today the design-build method prevails, and designs are prepared by the contractor.

Giorgos Stasinos, president of the Technical Chamber of Greece (TEE), emphasised the importance of infrastructure maintenance, proposing that the timeframe for some concession projects should be extended in order to redirect resources and finance the maintenance of projects that are not paying off.

Upcoming Projects

The political leadership of the Ministry of Infrastructure and Transport announced that the triple Skaramangas Interchange, a 65 million euro project designed to prevent heavy vehicles from passing through the capital's urban fabric, will be auctioned off within the year.

It is expected that linking the Western Peripheral Highway of Egaleo (DPLA) to the Athens-Corinth National Road, along with changes at the Skaramangas, Schisto, and Shipyards interchanges, will help improve traffic management on Schisto Avenue and redirect vehicles from the busy Kifissos Highway to the new Schisto-DPLA route.

The authorities are also examining a remodelling of the Attica Motorway entry-exit junction towards the Athens-Lamia Highway, a point suffering heavy traffic bottlenecks as a daily phenomenon. The Ministry of Infrastructure is currently in discussions with the concessionaire with the goal of initiating and finishing the project within 2026.

However, the two projects described above are regarded as insufficient to achieve traffic improvements

in the Attica Basin, and both the political leadership and the industry agreed on this as do citizens who are increasingly subjected to severe traffic congestion.

In recent years, the Heliopolis tunnel project, an extension of the Western Hymettus Peripheral, has been under discussion, which, in combination with interventions on Vouliagmenis Avenue, will help normalise traffic in the southern suburbs, in view of the operation of new, major development in the former Athens international airport site at Hellinikon.

For the aforementioned project, in combination with the extensions of the Attica Motorway to Lavrio and Rafina, a model proposal has been submitted by the GEK Terna-Aktor-Avax consortium. The Ministry of Infrastructure has not officially examined it as yet, but, however, in recent statements, minister Nikos Tachiaos stated that this will happen after the relevant law is amended.

A model proposal has also been submitted by the GEK Terna Group for a new road axis to connect Elefsina with Oinofyta, a project that is being viewed positively by the ministry.

Projects in progress or nearing completion

Projects scheduled to be completed in the coming period include the Patras-Pyrgos road axis (the first 65 km out of the total 75 km have been delivered, and the remaining 10 km near Patras will open to traffic by the end of this year), the extension of the Thessaloniki Metro to Kalamaria (expected to be completed in the first quarter of 2026), and the Central Greece motorway (E65). Work is continuing, and the last 45.5 km are estimated to be completed by the second quarter of 2026.

The first phase of Line 4 of the Athens Metro, the Alsos Veikou-Goudi line, is currently the largest public project under construction. Work is continuing by the two tunnel boring machines (TBM), “Athina” and “Niki”, which run in parallel from Veikou station and Katehaki station. This project is experiencing delays mainly due to problems that occurred during the preliminary works at stations, with its completion realistically expected around the middle of the next decade.

At the same time, the largest concession project, with a budget of around 1.75 billion euros, will be carried out on Crete Island. It is a large section of the Northern Road Axis of Crete (VOAK) from Heraklion to Chania, which is 157 kilometres long, with the option of another 30 kilometres to Kissamos-Chania. The related concession contract between the Ministry of Infrastructure and GEK Terna was signed in May 2024, with the project set to commence soon. The work on VOAK has begun in the sections Agios Nikolaos-Nea-

poli (public project) and Neapoli-Hersonissos (PPP).

Another major project on Crete regards a new airport in Kastelli, which will replace the current one in Heraklion and is expected to be completed by the end of 2027.

Drama - Amphipolis, and ThessalonikiEdessa

Two new road projects in Central and Eastern Macedonia have entered the final stage of the tender process (submission of bids) using the PPP method regarding the construction of the vertical road axis DramaAmphipolis (Palaikomi) and the upgrade of the road axis connecting Thessaloniki with Edessa. The bidders are GEK Terna, Avax, and Aktor Concessions-Metlen.

Thessaloniki flyover

The elevated highway, also known as the Flyover, is being built in Thessaloniki under a public-private partnership model. It is classified as an emblematic project, and its purpose is to help decongest heavy traffic in

the city's urban fabric, with an initial delivery date in the spring of 2027.

In Greece’s co-capital city, the process of awarding the construction of the new Thessaloniki Cancer Hospital "Theageneio" is also underway, also through a PPP process, while the Stavros Niarchos Foundation (SNF) University Paediatric Hospital of Thessaloniki is under construction, with completion and delivery to the Greek community expected in early 2027.

A tender for Thessaloniki International Fair (TIF) projects will be launched shortly, most likely in the first half of 2026, with 120 million euros in public support. Another significant project in the city is the development of Pier 6 by the Thessaloniki Port Authority (ThPA SA), with work to modernise the port of Thessaloniki having already commenced.

Waste management facilities

The present method of garbage management necessitates large investments. The majority of initiatives in this category have been planned as public-private partnerships. The Region of Central Macedonia, for example, is examining the development of two waste treatment plants valued at nearly 450 million euros. These are the Waste Treatment Plant of the Western Sector of the Region of Central Macedonia, a public-private partnership project, and the construction of a Waste Treatment Plant for residual mixed Municipal Solid Waste (MSW) and pre-sorted organic waste in the Eastern Sector of the Region of Central Macedonia. In this specific

area, there are no developments regarding waste management projects in Attica, which fall under the responsibility of the regional government.

Furthermore, the Ministry of Infrastructure and Transport oversees projects worth 2.5 billion euros in dams, irrigation networks, water supply projects, and flood control interventions, as well as restoration projects for damage caused by the 2023 Storm Daniel in Thessaly.

Railway infrastructure

Key railway projects are planned to be promoted in the near term, some of which have been undertaken to maturity by the Superfund's Strategic Contracts Unit and are estimated to cost 1.3 billion euros. Among others, these concern the upgrade of the existing railway line in the SKA-Oinoi Section, with a budget of 245.75 million euros; the railway line in the Pythio-Ormenio Section (Evros Prefecture, Phase A), with a budget of 219.61 million euros; the infrastructure of the existing railway line Thessaloniki-Promachonas (section from Mouries to Promachonas) for the installation of electrification, with a budget of 167 million euros; and the railway connection between Volos Port, Anchialos Airport, and the Industrial Zone of Almyros. According to a recent announcement by the CEO of the Hellenic Railway Organisation (OSE), Christos Palios, the body is planning a 10-billion-euro investment programme over the next decade with the goal of expanding and upgrading the country's overall railway network.

€1BN OF INVESTMENTS BERTHING AT PORTS

The country's 12 largest ports are moving forward with planning and implementation of projects for infrastructure upgrades, setting new standards of competitiveness in the Mediterranean

By Paris Tsirigotis ptsirigotis@naftemporiki.gr

The majority of the country's 12 largest ports are currently conducting targeted interventions worth 1.0 billion euros, marking the most robust investment drive in the past decade. From the expansion of the cruise terminal in the Port of Piraeus and the upgrading of infrastructure in the Port of Thessaloniki, to the green electrification projects in the ports of Igoumenitsa and Rafina, as well as the strategic infrastructure in Volos, Kavala, Corfu, and Alexandroupolis, the Greek port system is accelerating, setting new Mediterranean competitiveness standards. So far, five ports have been granted to private organisations, including the four largest (Piraeus, Thessaloniki, Igoumenitsa, and Heraklion), as well as the "Philippos B" Port, one of the four ports operated by the Kavala Port Authority.

At the same time, the ports of Volos, Elefsina, Lavrio, Patras, and Rafina are preparing for the time

ahead, aiming to attract strategic investors to join a new round of growth that will shape the Greek port industry for the coming decades. With regard to the Port of Alexandroupolis, the government has chosen the safest way to boost the port's geostrategic role while maintaining state control.

The board of directors of the Hellenic Republic Asset Development Fund SA (HRADF) is expected to meet in the coming weeks to review the five binding proposals submitted for the acquisition of 51 pct of the Lavrio Port Authority. The board may request revised bids, and a final decision is likely by the end of the year.

The port of Lavrio, Attica's third largest, is strategically located near popular tourist destinations, Athens' "Eleftherios Venizelos" airport, and the ports of Piraeus and Rafina, making it ideal for the development of activities such as cruising and docking pleasure boats. ►

The projects currently being executed or proposed for implementation in Greek ports represent the most significant investment surge in the past decade.

PIRAEUS

The Piraeus Port Authority (PPA S.A.) is currently undertaking its greatest investment programme in recent years, totalling 418 million euros, with the goal of transforming Piraeus into a cutting-edge shipping hub in the Mediterranean. The mandatory investments are valued at 250.7 million euros and include the emblematic expansion of the southern passenger port for cruises (136.3 million euros), the upgrade of the Perama Shipbuilding and Repair Zone (55 million euros), maintenance projects, dredging, equipment supply, and new cruise infrastructure. At the same time, additional investments totalling 167 million euros include the construction of a logistics hub (60 million euros), two modern parking structures (27 million euros), and a new, cutting-edge passenger terminal (80 million euros). Through these projects, Piraeus gets a significant competitive edge in the Eastern Mediterranean by improving cruises, cargo management, and green infrastructure.

THESSALONIKI

The approved master plan of the Thessaloniki Port Authority (ThPA SA) includes major projects worth 295 million euros aimed at improving infrastructure and boosting the port's competitiveness. The largest part, amounting to 275 million euros, concerns dredging and expansion of port infrastructure, as well as equipment upgrades to serve new generation ships at the container terminal and the conventional port. In addition, 20 million euros are budgeted for building and warehouse upkeep to improve cruise, coastal shipping, and logistics. At the same time, plans also include port security aspects (ISPS), with some projects currently under way.

IGOUMENITSA

The Igoumenitsa Port Authority (IPO) is launching a new era for the port by investing 10.42 million euros in projects combining green infrastructure and operational advancements. The installation of Cold Ironing (8 million euros), with European co-financing, will significantly reduce the port's environmental footprint by supplying energy to docked ships from land. At the same time, project plans include replacement of marine fenders (1.5 million euros), new E/M networks, pillars, weighbridges, entrance gate designs, a desalination station, and electric vehicle chargers. These improvements will boost the Port of Igoumenitsa's strategic role by upgrading its day-to-day operations and environmental identity.

the five-year period 2025-2030, including projects to improve infrastructure and boost the island's strategic position in the Mediterranean. The CPA operates as many as 36 ports across six islands (on Corfu, Paxoi, and Diapontia). Projects include new ports at Othonoi (10 million euros), Mathraki (15 million euros), and Lefkimmi (5.0 million euros); the construction of a mega yacht marina (90 million euros) through a concession to a private company; and a marina in Potamos Bay. Simultaneously, studies are underway for additional passenger stations and cruise line upgrades.

HERAKLION

The Heraklion Port Authority (HPA SA) is executing a 48.7-million-euro investment programme to convert the port into a centre for tourism, trade, and green development. The plan includes the construction of a new cruise terminal (10 million euros); an Onshore Power Supply (OPS)-also known as "cold "ironing"connecting a berthed ship to a shore-based electrical grid; the establishment of a logistics zone (8 million euros); and several other projects such as building

CORFU

The Corfu Port Authority (CPA SA) is implementing an ambitious 138.4-million-euro investment plan for

The Piraeus Port Authority's investment programme comprises projects totalling 418 million euros, while the Thessaloniki Port Authority's initiatives total 295 million euros.

reconstruction, photovoltaic installation, electric vehicle chargers, and a desalination plant. The funding will come from European initiatives, subconcessions, domestic resources, and borrowing.

VOLOS

The Volos Port Authority (VPA SA) is also launching initiatives to boost the port's position as a modern trade and energy hub. The planned projects include the installation of 1 MW photovoltaic systems (1.325 million euros), which is currently underway, and the restart of dredging at the windward pier (190 thousand euros). There are also projects in the execution stage, such as upgrading a ROKAS crane (160 thousand euros) and supplying new electromechanical freight handling equipment (8 million euros). These improvements are expected to boost sustainability, reduce energy use, and upgrade port services.

KAVALA

The Kavala Port Authority (KPA SA) is making direct investments valued at 2.5 million euros to improve infrastructure and promote sustainable growth. The programme includes studies for aesthetic and energy upgrades to the passenger terminal and customs building; quay and pier expansion projects; and upgrading the seafood market's land area. At the same time, interventions are planned for the ports of Eleftheron and Keramoti, while also implementing the European

DECOMPRES initiative to decarbonise ports. The port of Kavala comprises the central passenger port "Apostolos Pavlos", which serves coastal shipping and cruises; the commercial port "Philippos B", which has been conceded to SARISA SA and is rapidly developing in the dry cargo and logistics sectors; the port of Keramoti, the main communication gateway with Thassos; and the port of Eleftheri, which is used for both commercial and tourist purposes. Notably, the commercial port of Kavala has entered a new growth phase following the signing of a sub-concession with SARISA in January 2025. The 40-year concession agreement is priced at 34 million euros and includes 36 million euros in investments for facility upgrades and new infrastructure. The port "Philippos B'" is gaining momentum for dry cargo and containers, with 910 metres of quays, a depth of 12 metres, and 280,000 square metres of warehousing space. The planned railway connection between Nea Karvali and Toxoton will further bolster the port town's position as a strategic commercial and logistical hub in Northern Greece and the Balkans.

ALEXANDROUPOLIS

The port of Alexandroupolis is taking a key development step, with projects worth over 10 million euros and a new investment package of 24 million euros through the Recovery Fund. These projects include dredging, a road connection to the Peripheral Road, electric lighting and new infrastructure. The Alexandroupolis Port Authority

(APA SA) has already contracted projects with its own resources (1.13 million euros) and is installing marine traffic surveillance systems. At the same time, collaborations with Gastrade, TITAN and the interest of foreign users are upgrading the role of the port as an energy and trade hub in the Balkans. The international consulting firm Steer Group, specialising in infrastructure, transport, energy and urban planning, was commissioned by HRADF to prepare a strategic and business plan for the Alexandroupolis Port Authority. The study is aimed at mapping out a sustainable development strategy, examining the port's position on the geopolitical map, the capacity of its infrastructure, future investment needs, as well as demand for cargo and passengers.

PATRAS

As a strategic hub and a major international gateway, the Port of Patras is entering a new age of growth, with a focus on tourism, cruises, and pleasure boats. The Patras Port Authority (PPA SA) intends to build an environmentally friendly mega marina for yachts with 212 berthing lots, in addition to operating the

country's first waterway. The master plan includes three LNG tanks for coastal shipping, as well as cruise-related infrastructural projects. At the same time, the HRADF has initiated procedures for an international tender for the development of cruises in Patras' old port and in the port of Katakolo, with the goal of marketing them as complementing tourist attractions in the Ionian Sea.

RAFINA

The Rafina Port Authority (RPA SA) is launching a 20-million-euro investment programme to transform the image of Attica's second-largest port. The projects include the development of cold ironing (OPS) infrastructure through the European project DECOMPRES (9.67 million euros), the construction of a new windward pier (7.5 million euros), and aesthetic and functional upgrades such as pier rearrangement (700 thousand euros), shop pergolas (2 million euros), and paving stone replacement (100 thousand euros). The aim of these investments is to enhance safety, sustainability, and the port of Rafina's crucial role in coastal shipping.

LAVRION

As part of a privatisation process, the Lavrion Port Authority (LPA SA) is launching infrastructure upgrade projects, the most significant of which is the supply and installation of floating breakwaters and jetties. Budgeted at 3.125 million euros, the tender for the specific project has been completed and is currently in the pre-contractual assessment phase. At the same time, the LPA has already received funding of 150 thousand euros for cold ironing research under the EU DECOMPRES (CEF 2), as part of a partnership with other ports. Long-term planning will be determined by the approval of the master plan following the port's privatisation.

ELEUSIS

As a strategic hub and a major international gateway, the Port of Patras is entering a new age of growth, with a focus on tourism, cruises, and pleasure boats.

With the aim of ensuring long-term viability and competitiveness, the Eleusis (or Elefsina) Port Authority (EPA SA) is developing a new strategy plan, having already removed some 20 unsafe ships and wrecks from the port. The EPA is moving forward with green transition initiatives such as offering incentives through the Green Award and preparing for the installation of cold ironing. At the same time, the body invests in digital transformation, monitoring, and resource management systems, as well as collaboration with the European Union, the European Investment Bank (EIB), and research institutions. Eleusis' strategic goal is to become a lowemission hub that is resilient to climate change and will benefit both the national economy and the local community

FIVE-STAR

The city of Thessaloniki is lately seeing a barrage of hotel investments, with the most recent example being the acquisition of the “Agia Triada Beach and Camping” property by Matenisa Trading Co. Limited, owned by the Melissanidis family

By Vaso Vegiri vvegiri@naftemporiki.gr

PROJECTS

The cost for the acquisition of the “Agia Triada Beach and Camping” property amounted to 29.5 million euros.

FIVE-STAR PROJECTS

Investments in Thessaloniki's hotel market-mostly five- and four-star hotels-continue unabatedly in the city centre, as well as in the eastern suburbs and the vicinity of the city's western entrance. The latest of such moves, and a most impressive one indeed, was the acquisition of the “Agia Triada Beach and Camping” property, for 29.5 million euros, by Matenisa Trading Co. Limited, owned by the Melissanidis family. The property is in the eastern suburbs of Thessaloniki and will be developed in two ways by the company's branch in Greece, “Anatoliko Emporiki Constructions”:

 Modern holiday houses, apartments, and common areas will be built with architecture adapted to the local character, aimed at creating an organised small residential network with support services, green spaces, and direct access to the coastline.

“A major hotel investment is currently being planned on the Municipality of Pylaia's waterfront, located on the city's eastern side, in the former Viamyl industrial site, which covers 13.1 acres.

 The development will include a high-quality hotel establishment that uses non-aggressive building construction, is integrated into the landscape, and will offer hospitality, catering, and wellness services with an emphasis on enhancing the visitor experience.

 Notably, the plan has already been approved by a presidential decree, making the investment ready for immediate implementation. It is anticipated to boost the local economy greatly by generating new jobs both during construction and during operation, connecting with local production and entrepreneurship, and serving as a high-quality tourist destination that caters to tourists with higher expectations and awareness. Furthermore, the investment will help improve the surrounding area by serving as a catalyst for the expansion of the Agia Triada coastline and its integration with the region's wider tourism map.

On the east side

Another major hotel investment is currently under way in the former Viamyl industrial site on the city's eastern side (the factory has long been demolished). The property covers 13.1 acres on the Municipality of Pylaia's waterfront.

In addition, the hotel formerly known as “Nikop-

olis” reopened last April under a new name, “September Hotel”. The establishment is now owned by the well-known businessman Telis Mystakidis and managed by the company Hotel Brain.

The five-star hotel is situated close to the Municipality of Pylaia's coastline and in a "neighbourhood" of major shopping malls on the city's eastern edge, close to the "Macedonia" airport. Following the fivestar “Antigon Urban Chic Hotel” in the city centre, Hotel Brain boosts its market share in the city's hotel

industry with the “September Hotel”.

Further east in the city, in the Kalamaria area, it is very likely that the historic Allatini Mills property will be redeveloped by the Bulgaria-based investor Prodromos Mavropoulos to include a luxury hotel, based on the initial plans.

In the city's centre

In the heart of Thessaloniki, at a strategic location just a short distance from the Thessaloniki Interna-

tional Fair (TIF) site, work on the development of a new five-star hotel by the Electra Hotels & Resorts chain has been halted owing to archaeological discoveries. The project, built on a property owned by the Church of Greece, is budgeted at 30 million euros.

The Fattal House of Hotels Group, which operates in Greece under the Leonardo chain Hotels and Resorts Mediterranean, opened the “NYX Hotel Thessaloniki” in September 2025, which is also located in the centre of the shopping mall.

The investment for the new four-star hotel is valued at 25 million euros.

The new “Il Conformista Casa Historica” hotel, located near “NYX”, opened recently at the historic listed Koukoumani Mansion, operated by Theodoros Nathanaelides' company “Plateia Emporio Touristiki”.

At the same time, the central “Emporikon” hotel is currently being renovated and upgraded from a twostar to a four-star establishment. It will be renamed

to “Green Bottle” and will be added to the group Blue Bottle Boutique Hotel, White Bottle Apartments, and Maroon Bottle Suites. The new hotel is expected to open its doors in July 2026.

Aegeon S.A. (Aegeon Hotels Group), owned by the Boutsoukis family, is investing about 6 million euros to build a new four-star hotel, the "Neon," in a multi-story building constructed in 1927.

In addition, the three-star “The Oscar Olympic Hotel” opened its doors in the spring of 2025, following the extensive renovation of the historic “Olympic Hotel” in the heart of Thessaloniki. The establishment will be under the management of DHR Services, owned by the Alexopoulos family (Domotel Hotels & Resorts Group).

Furthermore, a landmark listed building located at the beginning of Egnatia Street, known as the

“Dimand S.A. has included the operation of a luxury hotel in the redevelopment of the historic industrial complex of the former FIX brewery.

historic “Vienna” hotel, which first operated during the interwar years, is expected to be transformed into a luxury hotel by the Israeli hotel group Isrotel under its European investment branch, “Aluma Hotels & Resorts.”

Redevelopment of FIX

The redevelopment of the scheduled historic industrial complex of the former FIX brewery by Dimand S.A., at the western entrance to the city, is also expected with particular interest, as it has been announced that the redevelopment will include a new luxury hotel.

At the same time, Dimand is also looking into operating a “Moxy” hotel in Thessaloniki, following the operation of two establishments in Athens and Patra, either by renovating an existing property or by constructing a new hotel on a suitable land parcel.

Hotel investments in Thessaloniki’s western entrance area are also expected near the Holocaust Museum. According to information reported by “N”, such a move is likely by the Mamadas family, which, in addition to Volos, has been active for many years in Thessaloniki’s hotel market through the “Porto Palace” hotel

The tiny island of Diaporos, located across from Vourvourou in Sithonia, is witnessing an overflow of investment plans in hotels, mostly five-star ones.

A BARRAGE OFTOURISM INVESTMENTS

NORTHERN GREECE

Strong interest shown by major international and domestic tourism brands in Northern Greece resorts, with a focus on the region of Halkidiki

By Vaso Vegiri vvegiri@naftemporiki.gr

Large hotel and tourism investments are consistently flowing into Northern Greece, with both newcomers and existing players from the international and Greek tourism scenes focusing primarily on the region of Halkidiki. Kavala's coastline zone, like Thassos', is another region of high investor interest, especially from neighbouring Bulgaria. Recently, investors from Turkey also joined the “party” of tourism investments in the same region.

In the regional unit of Halkidiki, considerable activity is recorded in the area of Sani, in the northern part of Kassandra (first “prong”), and on the islet of Diaporos, across from Vourvourou in Sithonia (second “prong”).

The “Zélia Halkidiki”, a new premium adults-only resort in Halkidiki owned by the Hyatt Hotels company, opened in June 2025 in Nea Potidea, offering a commanding view of Mount Olympus.

The establishment is Greece's first “Destination by Hyatt” hotel, blending first-rate hospitality with genuine Greek experiences.

Massive investments

ONYX Tourism SA is planning a massive investment valued at more than 350 million euros in the Sani area, with the company having already applied for inclusion under the Strategic Investments scheme under law 4864/2021 and the Recovery and Resilience Fund. The specific project is budgeted at 388.1 million euros, with 291.7 million allocated to fixed asset investments and 96.4 million for operational expenses. The concept aims at creating an “Agritourism Village with a Complex Tourist Accommodation”, a modern Mediterranean resort combining scenery and culture. ONIX is aspiring to raise funds from the American market.

The company “Sani Development and Tourism SA” (owned by the Sani/Ikos-Andreadis family, of ►

“The Sani/Ikos Group is making a strategic investment valued at 400 million euros to build the first “Ikos Grand Resort” in Kallithea, Halkidiki, expected to be ready for business in April 2019.

“Sani Resort”, which dominates the Sani area) was the highest bidder in the tender for the exploitation through transfer of surface rights for 99 years of the property “Sani Kassandra” (northern part), of an area of 642,280.42 sqm, for a total price of 4.0 million euros. The resort is located in Metochi Stavronikita, Sani region, outside the Municipal Unit of the Municipality of Kassandra, Central Macedonia.

Toroneos Gulf Tourist Company S.A. is investing over 5.0 million euros to upgrade the “Simantro Resort” hotel complex in Kypsa, Sani, which was approved for inclusion in the provisions of Law 4887/2022.

Further south of Sani, the Sani/Ikos Group (SIG) plans to build the first “Ikos Grand Resort” in the Kallithea area of Kassandra. The SIG will fully renovate three hotels acquired from Goldman Sachs (formerly owned by Grigoriadis Group - GHotels): “Athos Palace”, “Pallini Beach”, and “Theophano Imperial”, as well as the “Ikos Kassandra”. Sani/Ikos Group management expects the first “Ikos Grand Resort” to open in April 2029, as part of a 400-million-euro strategic investment.

Even further south, on the western side of Kassandra, in the vicinity of Poseidi, a new large tourism investment is also imminent in the “Possidi Kalandra Coast and Camping”, within the framework of the current Superfund tender. Eleven investment schemes expressed interest in the tender, including Agrotech Bozatzidis-Mitsiolidis, Campeggio Bella Italia SPA, Damco Energy SA, DIT Hoteli OOD, IKOS Bidco MAE, Lamda Development SA, Real Estates BG-AGRI BRE Participations 3 OOD, Smart Property Fund AD, ELIVI S.A., Ergodomi SA, and S.&A. Mamadas SA.

Kassandra's hotel potential now includes the fivestar “Portes Theros” complex, a “sister” to the fivestar “Portes Lithos Luxury Resort”, which has been operating in Nea Potidea since the summer of 2019.

Activity in Sithonia

In the area of Sithonia (second “prong”), Happy Holidays SA is building a new five-star hotel complex in the Sarti district, through an investment valued at approximately 20 million euros. The Mitsis Hotels Group will manage the hotel complex for 20 years. Mitsis Hotels also manages the four-star “Alexander the Great” hotel in Kriopigi, Kassandra.

Meanwhile, a large number of investment plans, primarily in five-star hotels, is being recorded on the tiny islet of Diaporos, across from Vourvourou. One such investment plan regards the low-noise “Diaporos Green Retreat: 5* Energy Autonomous Tourist Development” by STANTA MAE Property Management, owned by Stavros Andreadis, honorary president of

A major investment plan valued at several dozen million euros is to be finalised by the end of the year for the development of “Porto Carras Grand Resort” in Neos Marmaras, Sithonia.

the Sani/Ikos Group. Another five-star hotel is being planned by ERGON Food SA of the Douzis brothers, while two more hotels are to be built by Symmetron Tourism SA.

In Neos Marmaras, Sithonia, a major investment plan valued at several dozen million euros will be

“ONYX Tourism is planning a massive investment valued at more than 350 million euros in the Sani area, aspiring to raise capital from the American market.

finalised by the end of 2025 for the development of the “Porto Carras Grand Resort”, according to the management. In addition, the Porto Carras Estate is currently investing 5.0 million euros in the winery, to be followed by a further investment package of around 3.0 million euros for the restructuring of the estate's vineyards and olive groves over a five-year horizon, as well as investments to upgrade the golf courses and marina, both of which are expected to be completed within the year.

The Hellenic Public Properties Co. (HPPC) is preparing to conduct a tender to upgrade the “Xenia Ouranoupolis”, situated near Mount Athos. Domes Attikis Monoprospi SA (Domes Resorts) was chosen as the temporary contractor for this tender from a

On June 2, the

pool of seven interested businesses. The tender was for a 30-year lease of the “Xenia Ouranoupolis” with the purpose of upgrading the establishment to a luxury hotel. The starting price was set at 240,000 euros per year, and the temporary contractor proposed 826,875 euros.

Pieria

The Mediterranean Group of Hotels is investing 10 million euros in Pieria to upgrade the four-star “Mediterranean Princess Adult Hotel” to a five-star category.

Swiss-Greeks Konstantinos and Sotirios Binas are also investing 11 million euros in Plaka, Litochoro, Pieria, to develop a five-star hotel complex, the

“Olympus Elaion”.

Hotel Brain announced a ten-year lease of the “Dion Palace Resort & Spa”, owned by REA SA, as well as the “Olympian Bay Grand Resort”, which Hotel Brain also leases

Great potential in Kavala, Thassos

In an ambitious investment plan, the Kourtidis Group is to spend 100 million euros to build the “Alexandrou Chora Resort” on the beach of Ofryni in Kavala. The resort will include a luxury hotel complex, a tourist village with at least 200 residences, and a cultural theme park. It will be managed by a chain of an international tourism group.

Currently, construction has begun on "The Great Resort," a luxury tourist complex with low-rise buildings with a total capacity of 157 beds that is expected to be completed in 2027 with additional investment phases following. Anasa Luxury Hotel and Resort SA, which was established at the end of February, with headquarters in Drama and a share capital of 6.0 million euros, owned by Iranian-Canadian businessman Vahid Hadi Taghi, has announced the development of the Greek “Hamptons” on an area of approximately 60.7 acres in Nea Iraklitsa, Kavala.

The land parcel was acquired through a tender by the Hellenic Development Fund for a price of 18.5 million euros through the Iraklitsa company.

The resort will feature a five-star hotel and 288 luxurious maisonettes, which have already been sold. MVI Holidays IKE, owned by Bulgarians Daniel Letchev and Mihail Indzhov, plans to build a five-star resort with 300 beds in Keramoti, Kavala. The total value of the investment will reach 22 million euros. The hotel sector on the neighboring island of Thassos is also seeing intense investment activity, with a multitude of investments having been included in the development law, including: the development of a new four-star hotel by the company AnagnostouFeidopoulou IKE, the “Emerald Hotel” in the Sotiras area; the development of a four-star hotel by the company Photides Theodoros Monopersoni IKE, the “Aelia Villa SA/Actionnet SA” in Limenas, Thassos; the development of a four-star hotel in Nea Peramos, Kavala by Kavala Rent a Car IKE; the construction of a five-star hotel by the company Kothali Hotels SA, the “Xenios Gate”; the development of a four-star hotel in the area of Chrysi Ammoudia by Olvia Hotel IKE; the development of a hotel by the company LT Boutique Hotel; and, the development of a fourstar hotel by Endless Holidays Tourist Company in Limenas.

A large new tourism investment in the "Poseidio Beach and Camping, Kalandra” is about to be implemented as part of a current Superfund tender.

At the same time, an increasing number of small hotels and residential complexes are being purchased on Thassos - as well as on the coast of Kavala - by Bulgarians and, to a lesser extent, by Turks. Turkish companies recently purchased two plots of land on Thassos for tourist development, according to local hotel sources.

STORIES BEHIND THE FACADES

Thessaloniki, Greece's second largest city, is a one-of-a-kind canvas where history, culture, and architecture harmoniously blend together. The city, founded by Cassander in 315 BC, has served as a crossroads for civilisations, with Romans, Byzantines, Ottomans, and Jews having all lived here. This varied heritage is reflected in its landmark buildings, which convey stories from antiquity to the present day. The White Tower, the Kamara, the Modiano Mansion, and the Chateau Mon Bonheur are all buildings with their own individual stories that reflect the city's rich legacy.

By Christina Chrysanthopoulou cchrisanthopoulou@naftemporiki.gr

WHITE TOWER

The symbol

The White Tower dominates Thessaloniki's coastline and is the city's most recognisable landmark. Built by the Ottomans when Sultan Murad II captured Thessaloniki in 1430, it most likely replaced a Byzantine tower. It was built between 1535 and 1536, and Mimar Sinan may have been the architect.

It was formerly used as a castle, stronghold, and prison, earning the nickname “Tower of Blood” or “Red Tower” due to the executions and bloodshed that occurred there. According to one account, in 1891, a prisoner whitewashed the tower to obtain his freedom, giving it its current name.

After Thessaloniki was liberated in 1912, the White Tower became the city's symbol. It was turned over to the Ministry of Culture in 1983, and it was restored, a project that earned it the Europa Nostra award in 1988. Today, it houses a museum run by the Museum of Byzantine Culture, featuring exhibitions about Thessaloniki's history, maps, chronologies, and scientific articles.

The heart of the Market

The Modiano Market (or Modiano Arcade) is one of Thessaloniki's most iconic buildings, reflecting the city's ethnic past. The Modiano Market's history dates back to 1917, when the Great Fire of Thessaloniki devastated much of the city centre, including the Jewish quarter. Ernest Hebrard, a French architect, included the region in the city's Reconstruction Plan, which called for the development of a central market. Construction began in 1922 and was finished in 1925, designed by Eli Modiano, a member of Thessaloniki's eminent Italian-Jewish Modiano family, who was influenced by Parisian covered market models and 19th-century industrial buildings. The market was inaugurated in 1930 with a great celebration, and it was named after its creator. It initially housed 144 shops and became a hub of commerce and social activity. The Ministry of Environment classified the structure as a listed building in 1983, and the Ministry of Culture declared it a historical monument in 1995. Since the 1990s, the Market has been declining. Many shops have closed down, and in 2017, the urban planning authorities declared it a structurally inappropriate and dangerous building, forcing its ultimate closure. In 2016, the Hellenic Republic Asset Development Fund (HRADF) sold off 43.6 percent of the Modiano Market. Fais Group filed the best bid and signed a contract in July 2017 for 1.9 million euros. The group spent around 11 million euros to restore and fortify the building, resulting in 75 modern shops divided into categories.

The market reopened on December 5, 2022 as Agora Modiano, Thessaloniki's largest indoor food market, focusing on cuisine, cultural events, and tourism.

Despite the makeover, the market faces major challenges, with only 42 percent of stores leased out, poor traffic, and a lack of vibrancy, with the Fais Group looking for a new management model.

OTE TOWER

An iconic landmark

The OTE Tower, often known as the TIF Tower (Thessaloniki International Fair), is a prominent landmark in Thessaloniki. The Hellenic Telecommunications Organisation (OTE) built it in 1970 as part of the Thessaloniki International Fair's display area. It was designed by architect Alexandros Anastasiadis, and at 76 metres tall, it is the city's tallest building, symbolising technological development at the time. The building was finished in two phases: in 1969, the foundation, basement, and first floor were built, which served as the OTE pavilion during the 34th TIF, and it was completed in 1970, during the 35th TIF. It was originally used as a telecommunications tower, carrying Greek State Television's first black-and-white broadcasts since 1971 and serving as the home of Radio Thessaloniki 94.5 FM from 1988 until 2010.

Rohr designed Greece’s unique rotating top floor, which provides panoramic views of the Thermaic Gulf, the White Tower, the Rotunda, Eptapyrgio, Chortiatis, and Mount Olympus. Today, the OTE Tower houses the Skyline Cafe-Bar, a revolving cafe-restaurant that completes a full rotation in 60 minutes, luring guests with its spectacular views while also serving telecommunications needs and hosting exhibitions and cultural events as part of the TIF.

In preparation for the 89th TIF, maintenance work began in July 2024 and was finished in the summer of 2025, reinforcing the tower's role as a tourist and cultural landmark in Thessaloniki.

CHÂTEAU MON BONHEUR

A monument of love

Also known as the “Tower of Happiness” or “Red Tower”, it was built in 1890 by the Armenian Deiran Abdoulah and bought by the merchant Dimitris Ioannidis-Tsakirdekis for his wife Eftychia. An inscription in French that still survives, “Chateau mon Bonheur”, translates as “Tower: My Happiness”.

The building on Vasilissis Olgas St., designed by French architect Frédéric Sarno, stands out for its red bricks and medieval Venetian ramparts, reflecting the era's spirit.

It comprises two buildings: a two-storey home with six rooms and a café with a courtyard that originally overlooked the sea. Ioannidis chose the building to convey his love for his wife. Following its first usage as a summer villa, it housed a boarding school, refugees, and Greek Scouts. Despite abandonment and fire damage, it has been a designated monument since 1984, symbolising Thessaloniki's romanticism and architectural history.

CHURCH OF PANAGIA ACHEIROPOIETOS

An early Christian masterpiece

One of the oldest churches still standing in Thessaloniki is the Church of Panagia Acheiropoietos, which was constructed between 450 and 470 AD. It is situated across from Makedonomachon Square on Agia Sophia Street. Parts of the Roman baths on which it was constructed have survived. Named after a miraculous icon of Panagia Hodegetria, which was deemed “not made by hands” (i.e., not made by human hands), it was first dedicated to the Virgin Mary. The first record of the name “Acheiropoietos” dates back to 1320.

The church is a wooden-roofed, three-aisled basilica with marble columns, Ionic capitals, and mosaics from the fifth century that have geometric and floral designs. The Forty Martyrs of Sebasteia are shown in frescoes from the 13th century. It was converted into a mosque, the Eski Mosque, following the Ottoman conquest in 1430.

The monument's use as a makeshift camp for fire victims following the massive fire that destroyed most of Thessaloniki in 1917 drastically altered the city's appearance and historical trajectory. Later, in 1922, the church became a haven for refugees from Asia Minor. A few years later, in 1912, Acheiropoietos was once again used as a place of worship following restoration work. The church is a UNESCO site symbolising the city's early Christian heritage.

KAMARA A monument of Roman glory

Built between 298 AD and 303 AD, the Kamara, also called the Arch of Galerius, is a Roman monument that honours Emperor Galerius' triumph against the Sassanid Persians at the Battle of Satala (298 AD). It was a part of a larger complex that also comprised the Rotunda, the Hippodrome, and the palace of Galerius. It is situated at the intersection of Egnatia Sreet and Dimitrios Gounaris Street.

Only three pillars of the Kamara's octuple (eight pillars) with triple arch survive to date. The pillar reliefs highlight the emperor's authority and stature by portraying incidents from Galerius' conquests, including conflicts, sacrifices, and the tetrarchy's unity. The structure, which has been in the UNESCO World Heritage List since 1988, is a remarkable example of Roman architecture and represents the significance of Thessaloniki as the Roman Empire's administrative hub.

PALATAKI Under Restoration

The Palataki (Little Palace), also known as the Governor's Office, is a landmark neoclassical structure in Thessaloniki's Kalamaria neighbourhood, built in 1955–1960 in designs by Pericles Sakellarios and I. Christopoulos, with panoramic views of the Thermaic Gulf. It comprises 1,604 square metres on two floors and 1,330 square metres in the basement, with Ionic columns, a chapel, a helipad, and a small marina. The building was inaugurated in 1960 during the prime ministership of Konstantinos Karamanlis and was initially used as the residence of the minister of Northern Greece. In 1964, Palataki was granted to Greece’s royal family, although King Constantine only stayed there once, choosing the “Mediterranean Palace” hotel instead. In 1968, during Greece’s military junta, it was assigned back to the ministry of Northern Greece, while after the restoration of democracy in Greece, it was used by the ministers of Macedonia-Thrace. It was also especially preferred for stays during visits to Thessaloniki by PM Konstantinos Karamanlis. In 1997, it housed an exhibition of Caravaggio's works as part of Thessaloniki European Capital of Culture. Since 2006, incomplete renovations have led to the building's closure and subsequent abandonment.

However, the Palataki is currently undergoing an ambitious restoration project with plans to turn it into a multipurpose centre for culture, conferences, and events. In June 2024, a memorandum of understanding was signed between the Greek Parliament and state bodies, calling an international tender budgeted at 1.21 million euros for the building’s restoration, including architectural, structural, environmental, and transportation studies. Work is expected to begin in 2026 and be completed by 2030. The Palataki retains its historical significance in spite of the damage suffered by the building, whereas the current vision focuses on its cultural utilisation.

Archaeological excavations indicate a functional connection between the

and the

and, in some way, to the

that were located to the south.

From mausoleum to church

Constructed around 306 AD, the Rotunda of Galerius is a circular structure that was probably intended as a mausoleum for the emperor Galerius. However, another account claims that it was a pagan temple, most likely dedicated to Zeus or the Caberites. It is frequently referred to as the "Pantheon of Thessaloniki" because of its architectural resemblance to the Pantheon in Rome, with its dimensions measuring 24.5 metres in circumference, 6.3 metres in wall thickness, and 29.8 metres in height. The fact that the dome lacks internal support shows how technically proficient the Roman architects were. Theodosius I transformed it into a Christian church in the latter part of the 4th century, and it was embellished with beautiful Byzantine mosaics in three areas: Christ, angels, and martyrs. It was later converted into a mosque (Chortatzis Mosque) during the Ottoman era (1590-1912), and the only minaret still standing in Thessaloniki was added. With mosaics that portray Christian themes and symbols, including fruit garlands and golden crosses, it serves as both a museum and a church (Agios Georgios) today. As a testament to the change from the Roman to the Byzantine era, it is among the earliest surviving Christian monuments in the world and is listed on the UNESCO World Heritage List.

SAINT DEMETRIOS CHURCH

The city’s sanctuary

One of Thessaloniki's most recognisable landmarks is the Church of Saint Demetrius, which honours the city's patron saint. Situated at 81-83 Agios Dimitrios Street, it was first constructed in the 4th century AD on the remains of Roman baths, where it is thought that Saint Demetrius, a Roman army officer and the son of a noble family, was killed in 303 AD for his Christian beliefs.

The prefect Leontios converted the little chapel into a bigger three-aisled basilica in the 5th century. The church was rebuilt into a five-aisled basilica in the 7th century due to damage from earthquakes and fires, and it has since endured.

It was transformed into a mosque during the Ottoman era (1430-1912), but in 1912 it was put back into Christian service. Much of the city and the church were burned in the great fire of 1917, but the original form was conserved throughout the 1949 restoration process thanks to the architect Aristotle Zachos's notes, plans, and photographs.

The church's architecture, which includes arches above the side aisles and a wooden ceiling, is a superb example of early Byzantine art. It is well-known for the frescoes that decorate its interior and for its mosaics, which show Saint Demetrius with founders and children.

The hexagonal ciborium, a silver construction that served as a symbolic tomb, is a distinctive element. The 1918 discovery of the crypt, which is now used as a modest museum, is thought to be the site of the saint's martyrdom. The church is the biggest and most significant early Christian landmark in Thessaloniki and has been a UNESCO World Heritage Site since 1988.

Breathing through monuments

Centuries of history have left their mark on the city of Thessaloniki, which is more than just a collection of buildings. It is a place where architecture is more than simply a physical building; it is the city's lifeblood. Its iconic structures, which showcase the city's history, cultural diversity, and indomitable spirit, serve as the cornerstones of its identity.

Every stone in the Byzantine churches and the Roman Rotunda tells a separate story. Its enduring significance as a cross-cultural gathering place is reflected in the variety of architectural forms. The fact that this city has come to represent continuity and coexistence is no accident. According to architect Ernesto Ziller, “cities must live through their architecture, and Thessaloniki is the most characteristic example of this”. A city that continues to develop while honouring its history and breathing through its monuments

The 1918 discovery of the crypt in the Church of Saint Demetrius, which is now used as a modest museum, is believed to be the site of the saint's martyrdom.

The ports of Thessaloniki, Alexandroupolis, and Kavala are developing as critical pillars of Greece's development and interconnection with the Balkans and Central Europe, capitalising on geographical, economic, and geopolitical advantages. These three ports are transforming into international hubs for trade, energy, tourism, and logistics, thanks to hundreds of millions of euros in investments, infrastructure modernisation projects, green initiatives, and improved interconnection via Trans-European Networks.

The current generation of investments is expected to reshape the map of maritime transport in Northern Greece, from the enlargement of Pier 6 in Thessaloniki and the subconcession of “Philippos B” in Kavala to the improvement of Alexandroupolis' port and the green transition of Igoumenitsa.

Thanks to their location at the northern tip of the Aegean Sea, they are close to Bulgaria, North Macedonia, and Turkey's borders, as well as the important road and rail routes leading to the Black

Sea and Central European markets.

Thanks to their location at the northern tip of the Aegean Sea, they are in close proximity to the borders of Bulgaria, North Macedonia and Turkey, while they are connected to the main road and rail corridors leading to the Black Sea and the markets of Central Europe.

Their inclusion in the Trans-European Transport Networks (TEN-T) and the Orient/East-Med corridor improves connectivity and reduces the time required to carry goods from Asia to the European Union. At the same time, they serve as transit hubs for landlocked countries like Serbia.

The port of Alexandroupolis is of particular importance, as it is developing into a NATO energy and military hub, offering alternative transport routes in times of geopolitical crises.

Igoumenitsa: record revenues and green projects

The port of Igoumenitsa is also a leader in sustainable development, with a goal of reducing

pollutants by more than 50 pct by 2030. In fact, 1.5 MWp photovoltaic panels, LED lights, heat pumps, and fast chargers for electric vehicles have all been installed, and the fleet is being replaced with hybrid/electric vehicles. By 2025, Igoumenitsa is scheduled to have new terminals, enhanced security infrastructure, and upgraded tourist boat shelters, making it one of the most modern and environmentally friendly ports in the Mediterranean.

In 2024, the port's financial results improved significantly, with revenue from client contracts rising to 7.93 million euros, up from 7.13 million euros in 2023. Meanwhile, the Ministry of Infrastructure and Transport announced plans to fund a traffic link project at the port of Igoumenitsa, enhancing the strategic hub’s functionality and accessibility.

The available public investment amounts to 1,1 million euros, which will cover the necessary actions for the safe and quick interconnection of the port with the road network. The project is expected to help improve Northwestern Greece's

FRESH ROUND OF FINANCE UPLIFTS PORTS

A detailed look into the actions and initiatives that make Igoumenitsa, Thessaloniki, Kavala, and Alexandroupolis pillars of Greece's interconnection with the Balkans and Central Europe

By Paris Tsirigotis ptsirigotis@naftemporiki.gr

Thessaloniki

transport infrastructure, allowing for more efficient transportation of products and passengers.

ThPA: a hub of trade, tourism, and sustainability

The port of Thessaloniki is progressively consolidating its position as a key transit hub in Northern Greece, the Balkans, and the wider area, thanks to its strategic geographical location, energetic investments, and innovation. The Thessaloniki Port Authority (ThPA SA) seeks to make the port a reference point in Southeastern Europe for trade, logistics, and tourism by completing major infrastructure projects and modernising operations.

A key milestone project, the expansion of Pier 6 was approved by Presidential Decree in February 2025 and is expected to be completed in 30 months.

The new infrastructure will enable the servicing of mainline boats with capacities of up to 24,000 TEUs, giving Thessaloniki a considerable competitive advantage and enhancing its position as a vital

container gateway in the region. The investment is intended to generate multiplier effects for the local economy, goods movements, and enterprises in Northern Greece. The preliminary work on this specific project has already begun.

At the same time, the ThPA is investing in digital transformation, transforming the port into a “smart port” using IoT, AI, and blockchain technology. The goals are to optimise operations, minimise service time, and improve security. The expansion of combined transport and the establishment of dry ports, both in Greece and in neighbouring countries, are critical components of the port's extroversion strategy.

The upgrading of Pier 6's railway connection to the national network is of special significance. With a total budget of 77.1 million euros, the revised Environmental Impact Study calls for the building and operation of an electrified and signalised double track, as well as a double railway bridge. The alignment will be connected to the Thessaloniki-Eidomeni line via Gate 16, eliminating the

previous connection from Gate 11 and drastically decongesting 26th October Street.

The project is part of the Port Master Plan, and it integrates modern signalling systems, train location detection, and the European ETCS system to improve safety and operational interoperability. The entire connection will be two kilometres long, but it faces some technical problems due to its urban position. The submission of binding offers is scheduled for 2025, the selection of a contractor for 2026, and completion by the end of 2030.

The railway upgrade is a contractual obligation under the concession agreement and is part of the mandatory investments of 180 million euros. Its operation will allow daily commercial train schedules to the northern borders, accelerating the transport of cargo to the markets of Central and Southeastern Europe.

Beyond the commercial element, Thessaloniki is experiencing a major increase in cruise ship visits, placing it among the top tourist destinations in the Mediterranean. The port's proximity to major

trans-European highway and railway networks provides excellent connectivity and new advantages for the region.

With a clear strategy for sustainable development, cutting-edge investments, and a strong international presence, Thessaloniki's port is transforming into an international trade and tourism gateway, while also enhancing the city's role as a central logistics hub in the Balkans and Southeastern Europe.

Kavala Port: a new chapter of development

The sub-concession agreement for the exploitation of the “Philip II” port was signed in November 2023, ushering in a new era for the Kavala Port. The agreement was signed by the Greek State, the Hellenic Republic Development Fund (HRADF), the Organisation Port of Kavala (OPK S.A.), and the company “SARISA Sub-Concession of Port of Kavala Philippos II SA”, founded by the International Port Investments Kavala consortium (GEK TERNA, Black Summit Financial Group, and EFA Group).

The investor will utilise, operate, and develop the multi-purpose station for 40 years, making a one-time payment of 33.9 million euros and investing more than 36 million euros in upgrades and costly maintenance projects. The proposal calls for the construction of new buildings for port and customs services, the supply of modern equipment, and the replanting of the Aspra Chomata area.

At the same time, the Port of Katakolon, together with the ports of Katakolon and Patras, is participating in an international tender for the growth of cruise activities. Four significant firms and consortiums have expressed interest in subcontracting a piece of the Central Port for at least 30 years. Binding offers are expected in phase B.

After evaluating the submitted expressions of interest, candidates that match the pre-selection criteria will be invited to participate in the second round of the competition, during which the pre-selected investors will make binding offers.

Alexandroupolis Port infrastructure upgrade

The latest projects at Alexandroupolis Port, which were carried out in collaboration between HRADF and Alexandroupolis Port Authority (APA) S.A., reflect the next stage of modernisation and upgrading of this strategic hub for the Balkans and the Eastern Mediterranean.

With a budget of 24 million euros, the plan involves dredging of the port basin and the navigation channel (18.5 million euros plus VAT), a project that has already been awarded to a contractor and is scheduled to commence immediately. Another project involves the construction of a 1,500-meter-long road to connect the new commercial dock to the Eastern Ring Road, costing 5.5 million euros;

it will help circumvent the urban fabric and improve access to Egnatia Odos. The project is expected to be completed within a year.

At the same time, APA is working on mechanical installation projects for the new commercial port, which will cost 1.4 million euros and be funded entirely by the organisation. The port's Master Plan is at an advanced stage, while environmental terms in the environmental impact analysis are being revised, shaping the framework for the port's future development.

The European Union authorised 277.2 million euros in funds from the Connecting Europe Facility (CEF) for the Alexandroupoli-Pythio line improvement, further solidifying Greece's position on the European rail map. As part of the 68-kilometre project, the current single line will be fully upgraded, a second line will be built, stations and stops will be upgraded, and significant improvements will be made to the nearby road system.

The funding adds to the already approved support of 219.6 million euros for the project relating to the Pythio-Ormenio stretch (July 2024), now ensuring full coverage for the upgrade of the 178 km Alexandroupoli-Ormenio line, with total European support exceeding 496 million euros.

The project will comprise 14 additional stations, 5 stops, an ERTMS system with remote control and electric propulsion, and network-wide GSM-R radio coverage. The goal is to build a modern, faster, and safer railway axis that will strengthen the interconnection between Greece, Bulgaria, and Turkey, thereby increasing the country's position in international freight transit.

The port of Alexandroupolis offers alternative transport routes in times of geopolitical crises.

The Alexandroupolis Port Authority has signed a long-term leasing agreement with the company Gastrade for the use of a warehouse and a portion of the quay for the commercial operation of the floating storage and regasification station for liquefied natural gas. Gastrade announced the restart of unloading and regasification services at the Alexandroupolis LNG Terminal, which had been suspended due to technical issues. Gastrade will offer these services with a maximum regasification capacity of 45.4 GWh/day and backup coverage for high-pressure pumps. The APO administration is also in advanced talks with the TITAN Group, which is interested in utilising space within the port's onshore zone