You're a Closer Flipbook by New American Funding

A CLOSER

YOU’RE A CLOSER

and this is your toolkit.

You’re a Closer. Let’s start there.

You’re here to move deals forward and get loans funded.

You’re not here to babysit files. Or troubleshoot broken systems.

And you’re definitely not here to play therapist.

You’re here to close.

That’s why NAF built a platform engineered for what’s next. With smarter tech, AI, and specialized support, our streamlined lending process helps you do what you do best. Close.

We’ll handle the rest.

Let’s do this.

Strong Values Create Strong Closers

Happy Customers Are Lifelong Customers

We know your clients aren’t just transactions, they’re relationships.

Our award-winning servicing team supports nearly 300,000 customers every day with precision and real, human care.

That means a better experience for your clients long after the deal is done, and relationships that last past the life of a loan.

Be the Partner They Can’t Work Without

Success is a team effort, and we’re here to give your partners the best customer service to keep your business running smoothly. From customized co-branding booklets for Real Estate Agents, to exclusive training sessions for homebuilders, we’ve got your partners’ backs so you can focus on what you do best.

You’re the Main Character

NAF keeps you and your partners front and center for the entire loan. On a quarterly basis, both of you will be included on the mortgage statement, with customizable options to make it personal.

What you get:

 Co-branded post-close emails so you can stay in touch

 Co-branded marketing to promote your services and build your brand

 Co-branded mortgage statements so clients always remember who helped them

 Co-branded closing cards

Your Bridge to Stronger Partnerships

NAF Connect is your platform for building trust and driving speed with your referral partners. It streamlines lead submission, instantly connects you with new referrals, and gives partners a real-time view into the loan process.

 Speed to Lead

 Pre-approval letters

 Loan Updates

 Document tracking

 Client Management

 Co-branded marketing

The Third Party Origination Tool

Your TPO pipeline starts here. This is where you can upload requested documents, review and eSign your loans, and more! TPO is a Partnership that makes lending seamless by connecting you with other organizations to ensure a smooth process from start to finish.

This tool helps you work together to provide the best possible service to your most important asset: your clients.

NAF Elevate

Set your business up for success with NAF Elevate, powered by GO! Coaching.

You’ll get a personalized success plan that’s tailored to your goals and This exclusive program for NAF Loan Officers is packed with effective strategies in marketing, sales, operations, and finance. Plus, it’ll help you boost your time management, accountability, and communication skills. business.

One Connected Ecosystem

Shaped directly by LO feedback and built in-house, our Tech Ecosystem is your central command center. It combines powerful loan origination tools with automated campaign builders in one intuitive workspace, giving you everything you need to close more loans with less friction.

Your Marketing Concierge

With 30+ dedicated Regional Marketing Partners providing complimentary support nationwide, you get strategic onboarding with instant impact and tailored service. This isn’t an inbox where requests disappear. It’s a dedicated partner who knows your name, your market, and your goals.

 Custom SEO-optimized website branded for Google Business and local search dominance.

 Social media content and strategy with curated scheduling, content library, training, niche and Spanish content.

 High-touch event planning: strategic support, custom artwork, sign-up pages, presentation materials, merch, and booth design.

 Custom CRM campaigns with tailored messaging, landing pages, and mass video and voicemail broadcasts.

 Marketing Dashboard with auto-generated collateral, co-branded assets, and custom video generator.

 Experience.com integration for 5-star reputation management, review responses, and social shares.

 Post-close campaigns with co-branded emails, mortgage statements, and closing cards driving repeat business.

The LOA Backup You Need.

Stop Fighting Fires. Start Closing Deals.

STARTER

Shared LOA

Perfect for individual loan consultants building consistent production volume.

Scale your business without the overhead of a full-time hire. You’ll share a professional administrative backup that adapts to your pipeline.

 On-Demand Support

 Cost-Effective Scaling

 First 3 Months Free

COLLABORATIVE

Team LOA

Perfect for established teams of 3-5 Loan Consultants with moderate to high volume.

Partner with a dedicated LOA integrated directly into your business. Enjoy shared accountability and seamless workflow synchronization.

 Dedicated Partnership

 Shared Accountability

 Performance-Based Value

PREMIUM Dedicated LOA

Perfect for high-volume loan consultants requiring full-time dedicated support.

Experience a one-on-one partnership where your assistant is fully embedded into your daily operations and personalized systems.

 Exclusive Partnership

 Total Workflow Integration

 Volume-Driven Value

You’ve Got a Loan for Everyone

NAF offers a wide variety of loan programs, empowering you to find the right solution for every client, no matter their unique situation.

 Direct Fannie, Freddie, FHA, VA, and USDA lender (with no score and low score options available)

 In-house down payment assistance product suite

 Comprehensive Non-QM product offerings

 NAF Bridge Loan and NAF Cash products

 40+ Housing Finance Authority partnerships

NAF Pathway Programs

Affordable financing options with down payment assistance, up to 100% financing, and no MI for eligible borrowers

Buydown Mortgage

Can reduce buyers’ first-year, second-year, and third-year payment rate

Home Improvement

Cash-out refinance, HELOC, FHA 203(k) loans, VA Reno

Interstate Lending

Jumbo Loans

Have a client moving to a new state? We specialize in these situations

High-limit financing up to $10 million with competitive rates and flexible terms for clients purchasing high-value homes

Non-QM Loans

ITIN Loans

Flexible financing for homebuyers, investors, and foreign nationals with unique situations or income profiles outside traditional guidelines

Clients may qualify for a home loan using their Individual Taxpayer Identification Number

Bank Statement Loans

Self-employed clients may qualify using bank statements or asset depletion instead of traditional income documentation

Reverse Mortgage

Enables older homeowners to convert a portion of their home equity into tax-free cash

Offer Your Clients More

When you offer more, you close more. Our homebuyer solutions give you the tools to deliver more services and greater value, helping your clients succeed.

With NAF Cash, any buyer can be a cash buyer. This not only gives your clients a competitive edge, but will help you stand out, close more deals, and grow your business.

NAF Homes connects your referral partners to motivated buyers and sellers who are pre-qualified and ready to purchase. Bonus: clients who use NAF Homes may be able to save thousands on their closing costs.

NAF Concierge is a white glove, free service to source and connect basic utilities for your borrowers, saving them time and money.

Uqual helps clients whose credit scores aren’t quite high enough to qualify for a loan. Once they are loan ready, they’re transferred back to NAF and back to you.

NAF Leads

NAF Leads provides live, warm transfers that connect you with customers looking to buy a home, eliminating the need to track them down. We handle the entire lead delivery process and back you with a dedicated team, offering coaching and LO group calls packed with proven success strategies. This comprehensive support empowers you to focus on closing deals and build a lasting income stream with repeat business for years to come.

Women Owned.

Patty Arvielo

Co-Founder, CEO

working her way up from the bottom rung

Patty Arvielo has been a leader in the mortgage industry for nearly 40 years; working her way up from the bottom rung and gaining extensive knowledge of the entire industry functioning in a variety of capacities, from underwriting to processing along the way.

Christy is involved with every aspect of NAF’s business and has helped the company expand into the successful organization it is today. Her leadership has been recognized with several awards, including the Gold Stevie Award for Female Executive of the Year in 2021.

From leadership roles to mentoring the next generation, we’re making space for more women to grow, succeed, and thrive.

Mosi Gatling

SVP Strategic Growth & Expansion

Mosi is a dynamic speaker, author, and coach with over two decades of experience in the mortgage industry. A top 1% originator, she developed the Housing Advocate Certification program to address disparities in homeownership and is a sought-after thought leader on fostering accessible and sustainable homeownership for all.

leadership has earned her numerous accolades, including being named one of HousingWire’s Most Influential Women in Housing. She has led her region to be recognized as a Top 200 Workplace by the Star Tribune and a Best Place to Work by the Minneapolis/St. Paul Business Journal.

We Support Our People

We’re led by our culture of support and service to our team members, customers, partners, vendors, and more.

NAF360 is our culture initiative that supports the goal of having happy employees who enjoy coming to work every day. That culture has earned us the Great Place to Work certification for eight consecutive years.

NAF has one of the most diverse workforces in the industry.

Every year we recognize our top producers with an annual trip to a luxurious resort.

Honored Throughout the Industry

The Heart of NAF

What sets NAF apart from the rest? Our leadership.

Thanks to Patty and Rick Arvielo, we offer the capabilities of a large company and personal touch of a small company. This lets us move fast and adapt quickly to market changes, without needing to ask permission from shareholders or investors.

You’re here to close deals and grow your business. And we’re here to provide you with the best products, technology, marketing, and support–so you can do what you do best.

Elly Cummings

Divisional EVP, Great Lakes/FL

612.889.9845 | Elly.Cummings@nafinc.com

FL GA MI MN NC ND SC SD WI

Tim Sorenson

Divisional EVP, Southwest

714.906.4733 | Tim.Sorenson@nafinc.com

AZ CA CO HI KS NV OK UT WY

Tom Boyd

Divisional EVP, TX & NM

713.305.0072 | Tom.Boyd@nafinc.com

LA NM TX

469.677.9126 | Russell.Calvert@nafinc.com

NAF Cash is fulfilled by NAF Cash, LLC, an affiliated real estate company of New American Funding that is managed and operated in compliance with applicable legal and regulatory requirements. NAF Cash, LLC. MI Real Estate Broker #6502431375. NAF Cash, LLC does not originate loans or issue loan commitments. NAF Cash, LLC charges a Transaction Fee of 1.5%-5.5% of purchase price for its service (fee varies by state). Terms and conditions apply, not available in all states. 41050 W 11 Mile Rd, Ste 220, Novi, MI, 48375. Phone 844-344-0531.

New American Funding, LLC. is an Equal Opportunity Employer. We believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.