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Regional Recruiting Flipbook Mock

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Phoenix BUILT FOR THE WAY YOU WORK. BACKED FOR WHERE YOU’RE GOING.


[REGIONAL NAME] MARKET

[REGIONAL NAME], AZ

YOUR BUSINESS.

OUR SUPPORT. CONFIGURED AROUND YOU In-house all the way through Processing, underwriting, and funding under one roof.

Local team, local knowledge Regional leadership and [Regional Name] market expertise built around your territory.

Growth on your terms Coaching, team-building, and division-level resources ready when you are.

##

$0,000,000

##

Loans Closed Last 12 Mo.

Total Volume

Producing LOs in Region


TESTIMONIALS

Coming from a big bank, I didn’t expect leadership to actually pick up the phone. Eight months in, that’s still the part I tell every recruit about.

FIRST LASTNAME Loan Officer [Region Name], AZ

Fifteen years in this industry, and this is the first company where the tools, the support, and the people all actually align. It’s different in a way that’s hard to explain until you’re inside it.

FIRST LASTNAME Loan Officer [Region Name], AZ


BUILT DIFFERENT.

ON PURPOSE. Rick and Patty Arvielo built New American Funding to give originators the strength of a national lender without losing the independence to keep moving forward. $40B+

DEBT-FREE

Funded annually

Built for the long term

TOP 10

Independent Mortgage Bank

50 STATES

Licensed nationwide

FAMILY-OWNED + INDEPENDENT

Rick and Patty Arvielo

ONE COMPANY. ONE CULTURE. That’s why people stay here for the long haul.


FOUNDATION · SERVICING

YOU EARNED THE RELATIONSHIP.

KEEP IT.

The closing shouldn’t be the point where the infrastructure stops working for you.

AFTER THE LOAN CLOSES

In-house servicing and co-branded communications help keep you visible to eligible clients.

WHEN A NEW MORTGAGE NEED EMERGES

Retention support helps keep the relationship connected to you and New American Funding.

WHEN THE CLIENT NEEDS MORE THAN A MORTGAGE NAF Homes, NAF Concierge and NAF Insurance give you additional resources to bring to the relationship.


OPERATIONS · SUPPORT

GET YOUR TIME BACK.

Spend 80% of your time closing. 20% leading.


Stay client-facing In-market ops and divisional support handle the rest.

Close faster In-house processing, underwriting, and funding with fewer handoffs.

RPM in your corner Takes on escalations so you never lose momentum.

LOA support that fits A flexible model designed around your business needs.


ONE CONNECTED

ECOSYSTEM. EVERYTHING YOU NEED IN ONE PLACE.

The tools, people, and intelligence that keep you moving, so more of your day belongs to the work only you can do.

Today

AI co-pilot

Borrower experience

Loans + leads

Loan origination

Customer engagement


More Simplicity in 2027

Tomorrow

AI co-pilot

Customer engagement

Loan Originator

Loan origination

Borrower experience

Less desk work. Better visibility. More time to close.


YOUR AI CO-PILOT

ALREADY DEPLOYED. WHAT IF THE WORK THAT SLOWS YOU DOWN… DIDN’T? OVER 35 AGENTS. Income docs hit your inbox.

NAF AI calculates qualifying income in seconds with an audit trail for underwriting.

Complicated scenario.

Loan Scenario Expert structures self-employed and complex deals — compliant, instant. Adopted by 1,100+ LOs.

Inbox overload.

Conversational SMS nurtures early-stage borrowers and schedules meetings on autopilot.

Find your next partner.

Realtor Opportunity Wizard scans MMI data to target and convert your next top local realtors.


Admin work piling up.

Virtual Assistant summarizes pipeline milestones and handles scheduling.

More than translation.

Spanish Speaker brings true cultural competency to capture a massive underserved market.

Your AI, where you already work.

NAF AI in Microsoft Teams brings your entire suite of agents directly into Teams — structure deals and manage your pipeline in the flow of your workday.


STOP WAITING FOR ENCOMPASS TO LOAD. MEET VESTA.

The next generation of loan origination at New American Funding.

Pipeline front and center.

Search a name, open the file, and you're in the work — no extra clicks.

Your whole team. One file.

Processing, underwriting, and you — working in the same file at the same time. No file locks. No waiting your turn.

AI built into the workflow.

Vesta splits, classifies, and extracts data from borrower paperwork automatically — no manual sorting, no data entry.


Everything in one menu.

Pull credit. Run pricing. Run AUS. Quote MI. Send disclosures. Right inside the file.

Double your capacity.

~50% LO efficiency gains. 25% shorter processing times. Vesta eliminates the silent admin work that steals your time — so you spend it marketing, growing referral partners, and driving volume.

Vesta | Coming 2027


| GROWTH

SKIP THE COLD CALL.

START CLOSING.

NAF Leads delivers live, warm transfers — buyers already looking to purchase, connected directly to you.


NAF Leads Vetting & Transfer Process Diagram

05

Prospect recorded and pushed to NAF Link

01 Lead submitted online

to Loan Officer

Inbound call routed to CSR

verifies basic 03 CSR information

04 CSR screens for credit flags

06 Warm transfer

02

LO takes the lead call

07

Dedicated support, regular coaching, and full training included.


MARKETING · YOUR TEAM

YOUR MARKETING

CONCIERGE. A dedicated strategist who knows your market, moves fast, and delivers full-service support at no cost to you.

MEET YOUR TEAM

FIRST LASTNAME

FIRST LASTNAME

FIRST LASTNAME

FIRST LASTNAME

[Marketing Role]

[Marketing Role]

[Marketing Role]

[Marketing Role]


Custom website

SEO-optimized, built for local search.

Social media

Curated scheduling, content library, and strategy.

Event planning

Custom artwork, materials, merch, and booth design.

CRM campaigns

Tailored messaging, landing pages, video and voicemail.

Marketing dashboard

Auto-generated collateral and cobranded assets.

Post-close campaigns

Emails, statements, and cards that drive repeat business.


| POWERED BY GO! COACHI NG

ELITE PERFORMERS HAVE

A COACH.

NAF Elevate, powered by GO! Coaching, gives producers a structured path to grow with strategies built around where they are today and where they want to go next.


Foundations 0-3 Deals/Mo

Accelerator 4-7 Deals/Mo

Elite 8+ Deals/Mo

PEAK+ Leaders

Build structure and a reliable pipeline

Establish repeatable systems for consistency

Scale without sacrificing freedom or balance

Sponsorship, leadership branding, and recruiting attraction

Our coaching program is built for producers who are done leaving potential behind.


PRODUCTS · PORTFOLIO

PRODUCTS THAT MOVE THE NEEDLE 2,000+ products. Specialists on tap. Everything kept in-house. Agency

Bond & DPA

Fannie | Freddie | FHA | VA | USDA

900+ programs for firsttime buyer markets

NAF Advantage

Bridge

Reverse

Investor Suite

Full Non-QM suite for complex borrowers

Industry-leading 100 bps referral fee, 62+ borrowers

Local Programs

Short-term solutions for move-up buyers

DSCR, Fix & Flip, and full broker investor programs

[Your text here for local programs available. Remove if not applicable]


| NON-QM SOLUTIONS

MORE WAYS

TO WIN

Traditional guidelines don't fit every borrower. NAF Advantage gives you an in-house suite of Non-QM solutions designed for the opportunities that fall outside the standard box.

Entrepreneur Advantage

Asset Advantage

Cash Flow Advantage

Global Advantage

Self-employed, freelancers & business owners

Retirees and high-net-worth borrowers.

Real estate investors using DSCR.

Foreign nationals & ITIN holders

More borrowers. More Products. More Opportunity.


| SIGNATURE PRODUCT

COMPETE LIKE A

CASH BUYER. NAF Cash gives eligible buyers the power to make a competitive all-cash offer—closing in as few as 10 days, with the flexibility to buy before they sell.


One Solution. More Doors Open.

All Cash Power

Buy Before They Sell

First-time buyers. Veterans. And one more home sold for every builder.

Compete with a cashbacked offer.

Give clients the flexibility to move before their current home sells.

No Contingencies

New Agent Relationships

Faster Growth

Help strengthen offers in a competitive market.

Partner with top-tier agents who previously seemed out of reach.

More closed deals. More referrals. A pipeline that builds itself.

Every person in the deal wins.

Especially you.


| NEW CONSTRUCTION & B UIL DE R

WE KNOW

HOW

BUILDERS

WORK.


360-day rate locks. Up to 360 days so your buyer is protected through the full construction timeline

Construction-to-perm. One closing covers the entire project — so your buyer avoids double costs and doesn’t have to requalify when the build is complete.

Preferred lender support. Dedicated resources to help you build and maintain preferred lender status with local builders.

Everything you need to close new constructions and build

lasting builder relationships.


| CONDO & WARRANTABI LI TY

CONDO EXPERTISE I S A COMPETITIVE EDGE. When the building is complex, we find the path forward.


Warrantable & Non-Warrantable Solutions for both.

Spot Approvals on Select Condos Close deals other lenders walk away from.

Investor Concentration Solutions Get deals done in buildings others can’t touch.

Complex HOA Situations Litigation, delinquency ratios, owneroccupancy all handled.


ONBOARDING · PLATINUM E XPE RI ENC E

PLATINUM ONBOARDING. DESIGNED AROUND

YOU.

Dedicated Concierge:

Pipeline Protected:

Brand Live Week 1:

One contact handles licensing, systems, and every detail from offer to first closed loan

Loan Sponsor manages your client handoff on Day 1 — nothing falls through the cracks

Move announcement, database, campaigns, and full marketing access activated immediately


RESOURCES · EXPLORE FURT HE R

THERE’S MORE

WHERE THAT CAME FROM.

MARKETING FLIPBOOK

PARTNERSHIP FLIPBOOK

LOAN PRODUCTS FLIPBOOK

[Description here]

[Description here]

[Description here]


PROOF | PERFORMANCE

THE NUMBERS

SPEAK FOR THEMSELVES

98% 80% 20% Nationwide Coverage

300+

New Branch Openings

In-House Servicing

Volume Growth YoY

REGIONAL PERFORMANCE [Your Text Here]


YOUR NEXT STEP

LET’S HAVE A REAL

CONVERSATION [First Lastname] [Title] PHONE | 000-000-0000 EMAIL | regionalemail@nafinc.com

MEET OUR LEADERSHIP

FIRST LASTNAME

FIRST LASTNAME

FIRST LASTNAME

FIRST LASTNAME

[Marketing Role]

[Marketing Role]

[Marketing Role]

[Marketing Role]

[Add a local recruiting event, open house, or webinar]


THE BACKING YOU’VE

ALWAYS WANTED. THE CULTURE YOU

DIDN’T EXPECT. [Disclosure Here]


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