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NW Dec 2025 Marketing Newsletter

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NWDIVISION MARKETING NEWSLETTER

Welcometoourmonthlynewsletterwhereyoucangetarecapof what’sbeengoingonwithmarketingintheNW&NorCal/IDregions!

Thehottestandlatestcollateral thatcanelevateyourbusiness, socialmediatips&tricks,and aninsightintowhatotherLOs areuptoinourregion

Weofferaservicetoconsistentlypostonyoursocialchannels3xeveryweek(Mon, Wed,Fri),ensuringyourpagestaysactiveandengaging.Atthebeginningofeach week,wewillnotifyyouofthecontentthatisscheduledalongwithcaptions.

CollateralHighlight

Underwrittenapprovals

ThisprojectintroducedtwonewUnderwrittenApprovalflyers,onetailoredfor consumersandonedesignedforrealestateprofessionals.Eachversionclearly explainsthestrengthandbenefitsofafullyunderwrittenapproval,helping positionNAFbuyersasstronger,morecompetitiveborrowersinanymarket.The consumerflyersimplifiesthemessageforeverydaybuyers,whiletheprofessional versionprovidesagentswithkeytalkingpointstosupporttheirclientswith confidence.Bothpiecesareclean,modern,andreadytouseasprinthandouts, digitalassets,orco-brandedmaterials.

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Consumers
Professionals

NorCalCollateralHighlight

WeeklyRateUpdateFlyer

Thisprojectintroducedarefreshed,visuallyengagingWeeklyRate UpdateFlyerdesignedtomovebeyondthetraditionallist-style ratesheets.Inspiredbyfeedbackrequestingamoremodernand dynamiclook,thenewtemplateshowcasesrateinformationina clean,brandedformatwithimprovedvisualhierarchyandoptional spaceforweeklyinsightsorcommentary.Theflyerisfullyfillable andeasytoupdate,allowingLOstodropinnewratesandnotes eachweekwithoutaffectingthedesign Theresultisamore compelling,client-friendlywaytosharerateupdatesacrossdigital andprintchannels.

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NorCalCollateralHighlight

InvestmentOpportunityFlyer

Thisprojectdeliveredacustommultifamilyinvestmentpropertyflyer showcasingbothverifiedandprojectedrentalincome Theflyer incorporatesapprovedProFormaRentalIncomewordingandpresents thefinancialdetailsinaclean,professional,anddata-drivenformat.

Thelayoutemphasizesclarityandusability,makingiteasyforinvestors toassessopportunitypotentialataglance.Thefinalassetisoptimized forbothdigitalsharingandprintuse perfectforopenhouses,investor presentations,andmultifamilymarketingefforts.

NorCalCollateralEventsHighlight

CommunityBanner-SchoolSponsorship

Designedayear-roundschoolsponsorship outdoorbannertobedisplayedattheLoan Officer’schild’sschool.Designedforhigh visibility,thebannerfunctionsasalargeformatbusinesscard,featuringtheLoan Officer’sbranding,keycontactinformation, andaQRcodelinkingdirectlytotheir website.ThelayoutalignswiththeLO’s previousmarketingstandstoensure consistencyacrosstheirpersonalbrand. Builttowithstandoutdoordisplay,the designbalancesprofessionalismwithclear, eye-catchingreadability.

DreamForAll-HomebuyerSeminar

Thisprojectpromotedaneducational HomebuyerSeminar,focusedonthe CalHFADreamForAllProgram.

Marketingassetsincludedapolished flyerinvitation,alongwithmatching BonzoemailandEventbritebanners toensureconsistentbrandingacross alloutreachchannels.

Designedtoencouragebothinpersonandvirtualattendancevia MicrosoftTeams,thematerials positionedtheeventasaninformative andapproachablesessionforbuyers interestedindownpayment assistanceandfirst-time homeownershipopportunities.

IDCollateralHighlight

VAREPLunch&Learn

ThisprojectsupportedtheupcomingVAREPLunch&Learnbycreatinga clean,professionaleventinvitationflyerandamatchingemailbanner.

UsingthepreviouslyapprovedtemplatedesignedforHeatherLee,the layoutwasupdatedwithfulleventdetails,NAFbranding,speaker information,andspaceforanRSVPQRcode.Thebannermirrorsthe flyer’slookandfeeltoensureconsistencyacrossemailoutreach. Thefinalassetspromoteaninformativesession,withlunchprovidedas partoftheevent.

WACollateralHighlight

FallingintoaNewHomeSeason-Postcard

ThisprojectcontinuedBrandiHeinemyer’smonthlypostcard campaignwithaNovembermarketupdatetheme.Designedasa double-sidedpostcard,thepiecefeaturesaclean,modern infographic-stylesnapshotthatshowcasesneighborhoodinsights, includingaveragehomeprice,daysonmarket,activelistings,and month-over-monthpricetrends.

Thedesignincorporatesasubtlefallcolorpalettewhilemaintaining apolishedrealestatetone,usingiconsandvisualcuestomake thedataquickandeasytodigest.Thispostcardencourages engagementwithboththeagentandlenderwhileofferingvaluable localmarketinformationinavisuallyappealingformat.

WACollateralHighlight

HolidayOpenHouseFlyer

ThisprojectcelebratedNAFYakima’s recognitionasBestOverallMortgage CompanybytheYakimaValley BusinessTimes.

Abold,celebratorysocialmedia graphicwascreatedtohighlightthe achievementandspotlightthe Yakimateam.Thedesignemphasizes pride,credibility,andcommunity recognition,makingiteasyforteam memberstosharetheannouncement acrossplatformsandamplifythewin.

Thisprojectcreatedawarmandfestive digital/printinvitationforanOpenHouse event,scheduledalongsidethe DowntownPuyallupSantaParade.

Thedesigncapturessmall-town Christmascharmwithacozy,familyfriendlyfeel,makingtheinvitefeel personalandcommunity-centeredrather thanbroadlypromotional Thefinalpiece providesawelcomingtouchforaselect audience,highlightingholidayspirit, neighborhoodconnection,andthejoyof gatheringduringtheseason.

TechTools

YourapplicationlinkisgettinganupgradetoNAFLink!

What’snotchangingYourmicrositeURLstaysexactlythesame noactionneededthere.Yourapplylinkwillalsobeautomatically updatedwithinyourmicrosite. IMPORTANTNOTEFORRETAILLO’s

ContentDrops

Yourregionalmarketingpartneris heretohelpyoubringtolifearefi campaignforyourbusiness.Ifyou wantsupportwithrefinancetouches orapostcardmailer,connectwith us we’llhandletherest.

*For Social Media access via Advocacy sign into via PingApps before clicking the link

AmplifyYourMarketingwith NAFPathwayResources

Boostyourbusinessbyshowcasingthe PathwaytoHomeownershipProgram withourcustomizableflyerandsocial mediatemplates.Showcaseyour successstoriesandhelpmore homebuyersachievetheirgoals Special thankstoMarcGervaisforhishelpin creatingthesevaluableresources.

*To access Collateral sign into PingID before clicking the link

NewHolidayGreetingCards

Staytopofmindwithyourpast clientsandreferralpartnersthis holidayseasonusingournew greetingcards Ourdesignsare customizableandperfectfor nurturingrelationshipsand buildingbrandawareness.

Ournewpostcardsarenowavailable tohelpyoudrivebusinessand engagewithyourclients.Download todayandcobrandwithyouragents tobuildyourbusiness.

SocialStrategy

Retail Marketing Minute November Highlights

YouDon’tNeedPerfect—YouNeedtoPost: 3ReelstoGetYouStarted

Feelfreetoaddyourownspintothescripts! Don’twait,startnow.

1.“Stopscrollingifyou’veeverthought buyingahomewasoutofreach.”

2 “Youcanbuyahomeevenwithstudent loans.Here’show.”

3.“POV:You’retryingtobuyahomein2025 anddon’tknowwheretostart.”

FiveNewTemplatesReadyForYou!

Highlightanopenhouse,afunded loan,topproducers,andmore.Each onecanbefullybrandedwithyour info.

Don'thaveaccesstoCanva?Reach outtoyourregionalmarketing representativeforhelpediting. Happyposting!

ViewInAdvocacy

*To access Advocacy sign into via PingApps before clicking the links

ThistrainingcoverseverythingyouneedtogetstartedwithBonzo! You'lllearnhowto:

SetupandpersonalizeyourBonzoaccount IntegrateOutlook Manageyourdatabase

Usefilters

Createtagsandlists

Usetoolslikecampaigns,broadcasts,andthecontentlibrary We'llalsohighlightkeyresourcesand1:1communicationtips.

GENERALIDEASFORYOURNEXTVIDEO

FullyUnderwrittenPre-Approval–Highlight howourcomplimentarypre-approvalgives yourclientstheupperhandintoday’s competitivemarketandhowyouaretheirgotopre-approvalLO!

Non-QMProducts-Educateviewersabout ourspecializedLoanProgramsandProducts! Withawiderangeofoptions(2,200+),wecan findthebestfitforeachclient.

MarketTrendsandInterestRates-Sharea recapofthismonth’sFEDMeetingora generalupdateonInterestRates!What’s happeninginyourlocalmarket?Pricesupor down?Sellerconcessionsstillinplay?

HolidayMessage-Wishyoufollowersa HappyHolidayseasonand/oraHappyNew Year!Sharewhatyouwillbedoingora favoritetradition.

Ifyouwanttosignupforastudioslot,useoneofthe linksbelowtogetontheschedule!

CleanYourCameraLensbeforePressingRecord

Filmingwithyourphone?Besuretogiveyourlens aquickwipecleantoensureyougetthehighest qualityfootagepossible! MIC.Camera.Action!

Recordingonyourphone?InvestinapairofLAV mics!Theyplugrightintoyourphoneandgreatly improveyouraudioquality.Itkeepsyourvoice clearwhilereducingbackgroundnoise. Usethebackcamerawheneverpossible. It’shigherqualityandcapturessharper,clearer video.Thefrontcamera(selfiemode)is convenient,butoftengrainyandlessdetailed

Checkoutwhatother LOsarecreating!

Andrew is capturing the energy and culture of our region through recruiting videos that attract top talent to join our team

Our Walnut Creek branch is officially open! Great people, great energy, and even better opportunities to help clients achieve their homeownership dreams!

Spread holiday cheer and keep your brand top of mind with funny, shareable memes!����

Bonus: Tie them to our industry with more indepth captions about how you can help!

December2025

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