NWDIVISION MARKETING NEWSLETTER Welcometoourmonthlynewsletterwhereyoucangetarecapof what’sbeengoingonwithmarketingintheNW&NorCal/IDregions!
Thehottestandlatestcollateral thatcanelevateyourbusiness, socialmediatips&tricks,and aninsightintowhatotherLOs areuptoinourregion
Weofferaservicetoconsistentlypostonyoursocialchannels3xeveryweek(Mon, Wed,Fri),ensuringyourpagestaysactiveandengaging.Atthebeginningofeach week,wewillnotifyyouofthecontentthatisscheduledalongwithcaptions.
CollateralHighlight Underwrittenapprovals ThisprojectintroducedtwonewUnderwrittenApprovalflyers,onetailoredfor consumersandonedesignedforrealestateprofessionals.Eachversionclearly explainsthestrengthandbenefitsofafullyunderwrittenapproval,helping positionNAFbuyersasstronger,morecompetitiveborrowersinanymarket.The consumerflyersimplifiesthemessageforeverydaybuyers,whiletheprofessional versionprovidesagentswithkeytalkingpointstosupporttheirclientswith confidence.Bothpiecesareclean,modern,andreadytouseasprinthandouts, digitalassets,orco-brandedmaterials.
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Consumers
Professionals
NorCalCollateralHighlight WeeklyRateUpdateFlyer Thisprojectintroducedarefreshed,visuallyengagingWeeklyRate UpdateFlyerdesignedtomovebeyondthetraditionallist-style ratesheets.Inspiredbyfeedbackrequestingamoremodernand dynamiclook,thenewtemplateshowcasesrateinformationina clean,brandedformatwithimprovedvisualhierarchyandoptional spaceforweeklyinsightsorcommentary.Theflyerisfullyfillable andeasytoupdate,allowingLOstodropinnewratesandnotes eachweekwithoutaffectingthedesign Theresultisamore compelling,client-friendlywaytosharerateupdatesacrossdigital andprintchannels.
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NorCalCollateralHighlight InvestmentOpportunityFlyer Thisprojectdeliveredacustommultifamilyinvestmentpropertyflyer showcasingbothverifiedandprojectedrentalincome Theflyer incorporatesapprovedProFormaRentalIncomewordingandpresents thefinancialdetailsinaclean,professional,anddata-drivenformat.
Thelayoutemphasizesclarityandusability,makingiteasyforinvestors toassessopportunitypotentialataglance.Thefinalassetisoptimized forbothdigitalsharingandprintuse perfectforopenhouses,investor presentations,andmultifamilymarketingefforts.
NorCalCollateralEventsHighlight CommunityBanner-SchoolSponsorship Designedayear-roundschoolsponsorship outdoorbannertobedisplayedattheLoan Officer’schild’sschool.Designedforhigh visibility,thebannerfunctionsasalargeformatbusinesscard,featuringtheLoan Officer’sbranding,keycontactinformation, andaQRcodelinkingdirectlytotheir website.ThelayoutalignswiththeLO’s previousmarketingstandstoensure consistencyacrosstheirpersonalbrand. Builttowithstandoutdoordisplay,the designbalancesprofessionalismwithclear, eye-catchingreadability.
DreamForAll-HomebuyerSeminar Thisprojectpromotedaneducational HomebuyerSeminar,focusedonthe CalHFADreamForAllProgram.
Marketingassetsincludedapolished flyerinvitation,alongwithmatching BonzoemailandEventbritebanners toensureconsistentbrandingacross alloutreachchannels.
Designedtoencouragebothinpersonandvirtualattendancevia MicrosoftTeams,thematerials positionedtheeventasaninformative andapproachablesessionforbuyers interestedindownpayment assistanceandfirst-time homeownershipopportunities.
IDCollateralHighlight VAREPLunch&Learn ThisprojectsupportedtheupcomingVAREPLunch&Learnbycreatinga clean,professionaleventinvitationflyerandamatchingemailbanner.
UsingthepreviouslyapprovedtemplatedesignedforHeatherLee,the layoutwasupdatedwithfulleventdetails,NAFbranding,speaker information,andspaceforanRSVPQRcode.Thebannermirrorsthe flyer’slookandfeeltoensureconsistencyacrossemailoutreach. Thefinalassetspromoteaninformativesession,withlunchprovidedas partoftheevent.
WACollateralHighlight FallingintoaNewHomeSeason-Postcard ThisprojectcontinuedBrandiHeinemyer’smonthlypostcard campaignwithaNovembermarketupdatetheme.Designedasa double-sidedpostcard,thepiecefeaturesaclean,modern infographic-stylesnapshotthatshowcasesneighborhoodinsights, includingaveragehomeprice,daysonmarket,activelistings,and month-over-monthpricetrends.
Thedesignincorporatesasubtlefallcolorpalettewhilemaintaining apolishedrealestatetone,usingiconsandvisualcuestomake thedataquickandeasytodigest.Thispostcardencourages engagementwithboththeagentandlenderwhileofferingvaluable localmarketinformationinavisuallyappealingformat.
WACollateralHighlight HolidayOpenHouseFlyer ThisprojectcelebratedNAFYakima’s recognitionasBestOverallMortgage CompanybytheYakimaValley BusinessTimes.
Abold,celebratorysocialmedia graphicwascreatedtohighlightthe achievementandspotlightthe Yakimateam.Thedesignemphasizes pride,credibility,andcommunity recognition,makingiteasyforteam memberstosharetheannouncement acrossplatformsandamplifythewin.
Thisprojectcreatedawarmandfestive digital/printinvitationforanOpenHouse event,scheduledalongsidethe DowntownPuyallupSantaParade.
Thedesigncapturessmall-town Christmascharmwithacozy,familyfriendlyfeel,makingtheinvitefeel personalandcommunity-centeredrather thanbroadlypromotional Thefinalpiece providesawelcomingtouchforaselect audience,highlightingholidayspirit, neighborhoodconnection,andthejoyof gatheringduringtheseason.
TechTools YourapplicationlinkisgettinganupgradetoNAFLink!
What’snotchangingYourmicrositeURLstaysexactlythesame noactionneededthere.Yourapplylinkwillalsobeautomatically updatedwithinyourmicrosite. IMPORTANTNOTEFORRETAILLO’s
ContentDrops Yourregionalmarketingpartneris heretohelpyoubringtolifearefi campaignforyourbusiness.Ifyou wantsupportwithrefinancetouches orapostcardmailer,connectwith us we’llhandletherest.
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AmplifyYourMarketingwith NAFPathwayResources
Boostyourbusinessbyshowcasingthe PathwaytoHomeownershipProgram withourcustomizableflyerandsocial mediatemplates.Showcaseyour successstoriesandhelpmore homebuyersachievetheirgoals Special thankstoMarcGervaisforhishelpin creatingthesevaluableresources.
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NewHolidayGreetingCards
Staytopofmindwithyourpast clientsandreferralpartnersthis holidayseasonusingournew greetingcards Ourdesignsare customizableandperfectfor nurturingrelationshipsand buildingbrandawareness.
Ournewpostcardsarenowavailable tohelpyoudrivebusinessand engagewithyourclients.Download todayandcobrandwithyouragents tobuildyourbusiness.
SocialStrategy Retail Marketing Minute November Highlights YouDon’tNeedPerfect—YouNeedtoPost: 3ReelstoGetYouStarted
Feelfreetoaddyourownspintothescripts! Don’twait,startnow.
1.“Stopscrollingifyou’veeverthought buyingahomewasoutofreach.”
2 “Youcanbuyahomeevenwithstudent loans.Here’show.”
3.“POV:You’retryingtobuyahomein2025 anddon’tknowwheretostart.”
FiveNewTemplatesReadyForYou!
Highlightanopenhouse,afunded loan,topproducers,andmore.Each onecanbefullybrandedwithyour info.
Don'thaveaccesstoCanva?Reach outtoyourregionalmarketing representativeforhelpediting. Happyposting!
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ThistrainingcoverseverythingyouneedtogetstartedwithBonzo! You'lllearnhowto:
SetupandpersonalizeyourBonzoaccount IntegrateOutlook Manageyourdatabase
Usefilters
Createtagsandlists
Usetoolslikecampaigns,broadcasts,andthecontentlibrary We'llalsohighlightkeyresourcesand1:1communicationtips.
GENERALIDEASFORYOURNEXTVIDEO FullyUnderwrittenPre-Approval–Highlight howourcomplimentarypre-approvalgives yourclientstheupperhandintoday’s competitivemarketandhowyouaretheirgotopre-approvalLO!
Non-QMProducts-Educateviewersabout ourspecializedLoanProgramsandProducts! Withawiderangeofoptions(2,200+),wecan findthebestfitforeachclient.
MarketTrendsandInterestRates-Sharea recapofthismonth’sFEDMeetingora generalupdateonInterestRates!What’s happeninginyourlocalmarket?Pricesupor down?Sellerconcessionsstillinplay?
HolidayMessage-Wishyoufollowersa HappyHolidayseasonand/oraHappyNew Year!Sharewhatyouwillbedoingora favoritetradition.
Ifyouwanttosignupforastudioslot,useoneofthe linksbelowtogetontheschedule!
CleanYourCameraLensbeforePressingRecord
Filmingwithyourphone?Besuretogiveyourlens aquickwipecleantoensureyougetthehighest qualityfootagepossible! MIC.Camera.Action!
Recordingonyourphone?InvestinapairofLAV mics!Theyplugrightintoyourphoneandgreatly improveyouraudioquality.Itkeepsyourvoice clearwhilereducingbackgroundnoise. Usethebackcamerawheneverpossible. It’shigherqualityandcapturessharper,clearer video.Thefrontcamera(selfiemode)is convenient,butoftengrainyandlessdetailed
Checkoutwhatother LOsarecreating! Andrew is capturing the energy and culture of our region through recruiting videos that attract top talent to join our team
Our Walnut Creek branch is officially open! Great people, great energy, and even better opportunities to help clients achieve their homeownership dreams!
Spread holiday cheer and keep your brand top of mind with funny, shareable memes!����
Bonus: Tie them to our industry with more indepth captions about how you can help!
December2025