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NWDIVISION MARKETING NEWSLETTER

Welcometoourmonthlynewsletterwhereyoucangetarecapof what’sbeengoingonwithmarketingintheNW&NorCal/IDregions!

Thehottestandlatestcollateral thatcanelevateyourbusiness, socialmediatips&tricks,and aninsightintowhatotherLOs areuptoinourregion

Craig’s Visit to Kennewick

Las Prestamigas

Weofferaservicetoconsistentlypostonyoursocialchannels3xeveryweek(Mon, Wed,Fri),ensuringyourpagestaysactiveandengaging.Atthebeginningofeach week,wewillnotifyyouofthecontentthatisscheduledalongwithcaptions.

RegionalProjects 01

NorCalCollateralHighlight

YoungMedicalProfessionalsWebinar

EventFlyer

SocialMedia

PresentationDeck

Fromasinglewebinarscript,webuiltafullend-to-endeventkitdesignedto attract,capture,andnurtureregistrantsseamlessly Thepackageincludeda polishedpresentation,acompletesocialmediasuitewithMetaadsacross multipleplacements,andaBonzoregistrationformthatinstantlytriggeredan automatedcampaign.Thatcampaigndelivereda30-secondintrovideo,an intakequestionnaire,aschedulinglink,andaseriesoffourfollow-upand reminderemails—keepingattendeesengagedfromsign-uptoshowtime.

IDCollateralHighlight

HomebuyingSeminarMailingPostcard+DoorHanger

EventSupportAssets EventFlyer

TocelebratetherelationshipsRosandColleenhavebuiltsinceplantingrootsin Idaho,weputtogetherafocusedpromotionalpackagefortheirdrop-in appreciationevening.ThekitincludedsocialmediaassetsforFacebookand LinkedIntospreadthewordacrosstheirnetwork,plusatwo-emailsequence aninitialinviteandatimelyreminder todriveattendanceandkeeptheevent topofmindleadinguptothenight. SocialMedia

MTCollateralHighlight

BowlingAlleyTVAd

Wedesignedabold,eye-catchingTVadbuilttograbattentionbetween frames.ThestaticscreengraphicpromotesDavidFlugge,Sr.LoanConsultant atNewAmericanFunding,asthego-tolocalhomeloanexpert highlighting his25+yearsoflendingexperienceandcommitmenttopersonalizedservice. Theadrunsonbowlingalleyscreens,puttingNAF'sbrandinfrontofacaptive, community-basedaudience,andincludesaQRcodeforinstantcontact directlyfromthescreen.

WACollateralHighlight

SeasonalPostcardCampaign–Apr&MayEditions

Wecontinuedourseasonalpostcardserieswithtwofestive,co-brandeddesigns forRE/MAXCountryandNewAmericanFunding.ForApril,wedesignedanEasterthemedcard—HopintoSpringinYourCommunity! featuringaQRcodethat directsrecipientstoacuratedmapandlistoflocalegghuntshappeningintheir area,afuncommunityresourcethatkeepstheLOandRealtortopofmind.For May,wefollowedupwithaMother'sDaycard—CheerstotheHeartofEvery Home completewithaQRcodelinkingtoacustomsipandsnackrecipepage withthemedtreatsformom.Bothcardsretainedtheestablishedback-side layoutwiththeLO'sandRealtor'scontactinformation,whilethefrontbrought fresh,holiday-inspiredartworktodelighttheirdatabase.

WACollateralHighlight

ReverseAds-Digital

WedesignedandprocessedtwotargetedadsthroughcomplianceforNAFloan officersconnectingwiththeirlocalcommunities.Thefirst,forJennyLynTran, speaksdirectlytoeducators—highlightingNAF'scommitmenttocommunity helpersanddirectingthemviaQRcodetoresourcesonthehomebuying process,downpaymentassistanceprograms,andhomesellingoptions.The second,forLauraWellsofTheWellsGroup,promotesReverseMortgageservices withacompellingvalueproposition UnlockWhatYourHomeHasBeenSaving —targetinghomeownersreadytotapintotheirequity.Bothadswerebuiltto brandstandardsandclearedthroughthefullcompliancereviewprocessbefore goingtomarket

ContentDrops

Retail Marketing Minute Highlights

Pathway&DPAPresentation

Thissleek,multi-pagepresentation reframesthehomebuying conversation,positioningyouasa strategicpartner,notjustalender. Walkclientsthroughdownpayment assistancemyths,wealth-building throughhomeownership,andafull toolkitofpurchaseandrefinance programs Greatforfirst-timebuyer workshops,openhouses,orone-ononeconsultations.

BarndominiumFinancingBi-Fold

Helpbarndominiumbuyersnavigate atrickymarketwithconfidence.This ready-to-useflyerhighlightsNAF's fullrangeofloanoptions Conventional,FHA,VA,andUSDA plusOne-TimeCloseconstruction loansandspecializedappraisal expertise.Justaddyourcontactinfo andyou'rereadytoshare. DownloadCollateral DownloadCollateral

Video Services 02

NEEDSOMEIDEASTOHELP YOUGETSTARTED?

NAFNWVideo

Scripts (Clientfocused-Education)

Scripts (REferralpartnerfocused)

HOWTOCREATE30-SEC VIDEOSCRIPTSUSINGAIGuide

GENERALIDEASFORYOURNEXTVIDEO

ShouldIBuyNoworWaitforRatestoDrop?

“Whathappensifratesactuallydrop?”

“Whywaitingcouldbackfire” HELOCs

HomeRenovationFunding

DebtConsolidation

“Don’ttouchyour3%firstmortgage”Noise Usingequityinsteadofhigh-interestdebt

AIReplacingLoanOfficers/Mortgage Automation

“Here’swhatAICAN’Treplace” AI-generatedmortgageadvice trustworthy?

“HowtopLOsareusingAI” LOCALMARKETUPDATES

“What’sACTUALLYhappeninginmy market?”

COME FILM!

BOOKAFILMINGSESSION:

Tosignupfora1-hourfilmingslotinoneofourstudios! Youmustuseoneofthelinksbelowtogetontheschedule.

NAFNWVideo

PROTIPSFORREMOTEFILMINGSUCCESS

Turnyourbrightnessupwhile filmingoutdoors

It helps you better see focus and exposureinbrightsunlight.

Keepyourbackgroundmoving slightly

Cars passing, people walking, or subtlemovementaddsenergyand makesshotsfeelmorenatural.

Shootneartexturedbackgrounds

Brick, wood, plants, or shelves create more visual interest than blankwalls.

Don’twalkandtalktoofast

Phones exaggerate bounce and shake while moving. Slow your paceforsmootherfootage.

Checkyouredgesbeforerecording

Lookfordistractionscreepinginto frame trash cans, cords, ceiling fans,orrandomobjects.

Keepyourphonelensateye contactheight

Peopleconnectmorenaturallywhen the camera feels conversational insteadoflookingupyournose

Letthecamerasettlebefore speaking

Hit record, pause for a second, THENstarttalkingtoavoidrushed openings.

Corporate Marketing 03

PathwaySuite&ProductComparison Charts

Twomust-havequick-referencetoolsin onedownload.ThePathwaySuitechart breaksdownNAF'sdownpayment assistanceprogramssidebyside,while theProductComparisonchartcovers thefullloanlineup fromConventional andFHAtoNAFCashandReverse.Add yourinfoandsharewithclientsor referralpartnerstosimplifyevery conversationaboutwhatloanfitsbest.

Giveyourbuyerstheultimate competitiveedge.Thiseyecatchingco-brandedflyer promotesNAFCash,turning traditionalfinancedoffersintoallcash,no-contingency powerhouses.Customizewithyour realestateagentpartner'sinfo andhanditoutatlistings,open houses,orbuyerconsultationsto showclientsexactlyhowtowinin acompetitivemarket

Mortgage101ForRealtors

Strengthenyourrealtorrelationships withthisengaging,easy-to-follow presentationthatbreaksdown mortgagebasicsinawayagentswill actuallyremember.CoveringtheCIA ofqualification(Credit,Income, Assets),creditscorefundamentals, waitingperiodsforcreditevents,and whatunderwritersreallylookfor it's theperfecttoolforlunch-and-learns, realtorofficevisits,oronboarding newreferralpartners.

Fannie/Freddie-FixerUpper

NowavailableinbothEnglishand Spanish!Thisco-brandedflyermakes renovationfinancingeasytoexplain helpingclientsseethatafixerupperdoesn'thavetobea dealbreaker Highlightskeybenefits likenominimumrepairamount, financingbasedonafter-improved value,andeligibilityforprimary, secondary,andinvestment properties.Perfectforsharingatopen housesorwithSpanish-speaking clientsreadytoturnpotentialinto theirdreamhome.

SocialStrategy

Retail Marketing Minute Highlights

TheRefiRealityCheckScript

"Mostpeopleonlythinkabouttheirmortgagewhensomethinggoeswrongor whenratesdrop.

Buthere'sthereality:Yourmortgageisoneofyourbiggestfinancialtools.If you 'renotreviewingitregularly,you'reprobablyleavingmoneyonthetable

Rightnow,I'mseeingthreecommonscenarioswhereacash-outrefimakes sense:

One—youhaveequityandneedfundsforsomethingspecific.Homeprojects, investments,whatever.

Two you 'recarryinghigh-interestdebtandwanttoconsolidateintoonelower payment.

Three yourfinancialsituationhaschangedandyourcurrentmortgagedoesn't matchyourgoalsanymore.

Ifanyofthatsoundsfamiliar,letmerunafullmortgageanalysis.I'llshowyou theactualnumbersandwe'llfigureoutifrefinancingmovesyouforwardornot Nocommitment.Justclarityonwhereyoustand.Happytochatanytime."

ExploreSocialPosts

BonzoContentDrops

Retail Marketing Minute Highlights

BonzoCampaignLibrary|UpdatedCampaignImagery

Findingtherightcampaignjustgoteasier.We'verefreshedthe campaignthumbnailsinBonzosoeachcampaignisinstantly recognizableataglance withclearvisuals,campaignnames, audiencetype(B2C/B2B),andlanguage(EN/ES)allfrontandcenter. Nomoreguessingwhichcampaigniswhich.Browse,import,and launchfasterthanever.

BonzoCampaigns