NOVEMBER 2025 EDITION
MOUNTAIN MARKETING NEWSLETTER
Welcome to our monthly newsletter where you can get a recap of what’s been going on with marketing in the Mountain Region!
Highlights
for October
The hottest and latest collateral that can elevate your business, social media tips & tricks, and an insight into what other LOs are up to in our region.
Join our
MNT Social Club Looking for help with your social media? We offer a service to consistently post on your social channels 3x every week (Mon, Wed, Fri), ensuring your page stays active and engaging. At the beginning of each week, we will notify you of the content that is scheduled along with captions.
Reach out if you’re interested!
We Post On Your Behalf 3x a week!
IF YOU WOULD LIKE TO JOIN THE CLUB, EMAIL US AT
SWMARKETING@NAFINC.COM
Regional Marketing Highlight NAF Compliant Email Signatures
Explore Collateral
A NAF-compliant email signature is essential for loan officers to maintain professionalism and meet regulatory requirements in email communications. It includes key elements like your NMLS number, Equal Housing Opportunity statement, and company branding to ensure compliance. To see the signature templates that are approved and NAF compliant visit the signature templates page available on NAF365. Need help creating your NAF compliant email signature? We’ve got you covered! Please email SWMarketing@nafinc.com and request an updated NAF email signature.
Colorado Collateral Highlight Custom Digital Ad
Explore Collateral
Custom digital ads are a powerful way for loan officers to build visibility and trust in their local market. They allow you to showcase your personal brand alongside your company, making your services stand out. Including clear messaging, contact details, and features like QR codes makes it easy for potential clients to connect with you instantly. Placing these ads in community directories, such as a Chamber of Commerce publication, reinforces your commitment to supporting local businesses while promoting your expertise. The example ad was created for a Senior Loan Consultant to highlight home financing solutions and encourage complimentary consultations, helping to generate leads and strengthen local relationships.
Arizona Collateral Highlight Customer Review Social Posts
Custom customer review social posts are a powerful and compliant way for loan officers to promote themselves. These posts showcase authentic social proof by sharing real client feedback, which helps build trust and credibility with prospective borrowers. Each post is designed to meet industry regulations, including required elements such as the NMLS number, Equal Housing Opportunity statement, and company branding. The clean, professional design highlights the positive review while aligning with corporate standards. Additionally, testimonial social posts perform well on social media, increasing engagement and visibility without relying on promotional language that could raise compliance concerns.
Explore Collateral
Utah Collateral Highlight Digital Event Invite Campaign
Eventbrite Page
Eventbrite Page
Explore Collateral
Digital Flyer Digital Flyer
A digital invite campaign is an effective way for Loan Officers to promote events with ease and professionalism. For Eden Gantt’s upcoming events, the Double Feature Masterclass in Systems & Sales on November 13th includes a bold Eventbrite registration page, a professional flyer for email invites, and a custom email header to create a cohesive look. Similarly, the Free Professional Headshots Event on November 4th features easy RSVP options and QR codes for quick registration. This approach ensures polished branding, boosts attendance, and makes every detail feel professional from start to finish.
Tech Tools
Retail Marketing Minute October Highlights
The NAF LO Ecosystem is Coming Your Way SOON! The NAF LO Ecosystem is designed to reduce friction in your daily tasks, cut down on busy work, and make your workflow smoother so you can focus on what matters most: helping clients close deals. NAF Link streamlines loan creation, client management, and credit workflows. NAF Hub client portal. Where your clients can apply, get real-time updates, and document requests all in one place. NAF Bonzo helps you stay in touch with leads, past clients, and referral partners — all while staying compliant. Our Great Lakes Region (Elly Cumming’s Division) will pilot the LO Ecosystem in mid-November, with rollout to the full Retail team in early December. You’ll receive updates, training invites, and tips along the way to make the transition easy and rewarding.
Partner Power Up
Retail Marketing Minute October Highlights NEW REA NAF Cash Bonzo Campaign Educate your real estate partners on NAF Cash, including its benefits for their buyers and how they can get NAF Cash Certified. This is a 10-email nurturing campaign, sent weekly over two months. Bonzo Campaigns > Day Based > Nurturing > REA NAF Cash
Bonzo Campaign
Boost Your Business with Custom NAF Cash Videos Create personalized videos showcasing NAF Cash benefits to strengthen relationships with your real estate agents and drive growth. Download Video
*To access Collateral sign into PingID before clicking the links The Housing Advocate Certification Program is a transformative training that equips real estate professionals with the knowledge and tools to effectively serve Black homebuyers. By joining this program, agents gain strategic training, exclusive marketing materials, and access to a community of top-performing agents. Don’t let your partners miss out on this opportunity!
Learn More
NAF Cash Materials Help your clients stand out in this buyer’s market with the power of NAF Cash. Educate your business partners using our new materials. NAF Cash Buy Before You Sell Booklet
Social Media Post
Encourage them to join the interest list today to stay ahead of the curve and be the first to know about upcoming info sessions.
Content Drops
Retail Marketing Minute October Highlights
Help Your Consumers Harvest the Equity They've Grown Educate your consumers on how refinancing can help them achieve their financial goals this fall.
Download PC
First Time Buyer Presentation (ENG & SP) A big shoutout to Kacey Medenwaldt & Mina Dyer (Great Lakes Flordia Marketing Team) for creating this amazing presentation and making it available retail-wide. FTHB Deck English
FTHB Deck Spanish
*To access Collateral sign into PingID before clicking the links
Social Strategy
Retail Marketing Minute October Highlights Stay Consistent on Social Media Running out of ideas? Here are some quick and easy topics to highlight this week: Educational Content: Create videos or share ready-made posts from Advocacy.
Social Media Posts
Seasonal Content: Share how you celebrate Halloween and prepare for the holidays.
Share Your “Hell Yeah” Moment NAF is challenging YOU to share a story that made you say Hell Yeah! — whether it was helping a firsttime homebuyer, hitting a big goal, or creating an unforgettable moment. Watch Christy’s video to learn how to enter for a chance to earn 500 Star Points and be featured on our NAF Instagram! Message from Christy
Client Success Stories: Share testimonials from satisfied clients. Interactive Content: Start a weekly series like "Mortgage Myth Busting" or "Did You Know?". *To access Social Posts, sign into PingID before clicking the link
NEWS The Neighborhood Newsletter (Monthly) The newsletter was released in October and will always go over the latest housing news, advice, and trends. The audience is general so can be used to either consumers, partners, or BOTH!
Want us help send this newsletter your database month? IF to YOU WOULD LIKE TO JOIN to THE CLUB, EMAILeach YOUR
REGIONAL MARKETING SUPPORT!
Contact us at [regionalemail@nafinc.com] to get signed-up!
Resources Bonzo Training Every Wednesday at 12pm PST This training covers everything you need to get started with Bonzo! You'll learn how to: Set up and personalize your Bonzo account Integrate Outlook Manage your database Use filters Create tags and lists Use tools like campaigns, broadcasts, and the content library We'll also highlight key resources and 1:1 communication tips.
Other Bonzo Assistance
Need help using Bonzo? Contact the Sales Technology Training Managers at Bonzo@nafinc.com.
HELPFUL RESOURCES for your social media marketing!
Ready to Use Social Media Content!
NOVEMBER 2025
Don’t know what to post on your social media for the month? The NAF corporate marketing team created some great and ready-to-use graphics and videos for LOs to use and post on different social channels.
HELPFUL RESOURCES for your social media marketing!
Ready to take some Social Media Trainings?
Check out the new library on all the recent Social Media Trainings! *Click on the image above to see all recordings.
Marketing November 2025