JuanFleitas&DougBenevides
VPs,ProducingAreaLeadersforNAFMulti-culturalLending
Greater Chicagoland Market
19% OFTHEOVERALL POPULATION POPULATION
30.7 LATINOMEDIANAGE 58.8% LATINO HOMEOWNERSHIPRATE
67.4% GENERALPOPULATION
LATINOSWERE RESPONSIBLEFOR OFHOMEOWNERSHIPGROWTH OVERTHELAST10YEARS 4 NAHREPREACH CHAPTERS INILLINOIS
55.9%
Sources:US
Your8-County RegionalTerritory
Thisisn'tjustaterritory,it'sachance tobuildsomethingtrulytransformative withadedicatedgrowthteamand executivebacking.
Kane
Dekalb Kankakee
Cook
DuPage
Will McHenry
DeKalb Kane
McHenry
Will
DuPage
Lake
Kankakee
Cook County
YourGrowthTeam
SamEllsworth JasonBryant DaiWilliams
EVPNationalStrategicGrowth RegionalManagerStrategic Growth&Recruiting
TalentAcquisitionSpecialist LilianaFlores
TalentAcquisitionSpecialist
MosiGatling RoyTaylor
SVPStrategicGrowth&Expansion Regional VP LarrySteinway Regional,VP
AtNAF,youhaveasupportivenetworkalwaysreadytolendahandandhelpyouachieveyourgoals.
Red Zone Framework
- The Funnel GreenCreating YellowCultivating RedConverting
TheGrowth Playbook Philosophy
New meetings & introductions fueling the pipeline.
Withstructuredmeetings,transparent reporting,alignedexecutivesupport,and clearconversionmetrics,growthbecomes:
Growth Cadence & Accountability
Weekly meetings with Jason Bryant: Review aligned growth strategies, candidate progress, and gaps in the funnel.
Red Zone Calls (Weekly/BiWeekly):
Pipeline review of meetings, next steps, and conversion opportunities.
Reporting & Metrics Dashboard:
Activity tracking across Green, Yellow, and Red stages to ensure accountability.
Deep dives, Ignites, LOIs, marketing, products/ops discussions and private visits.
Predictable Drivenbycadence &accountability Scalable Poweredbya coordinatedteam
What You Expect with NAF
4-6 Recruiting Leads per Month in your aligned region, directly from the Regional Market Manager.
A high conversion recruiting funnel that supports you every step of the process.
Offers extended, counters reviewed, and signed hires secured.
Builtonconsistentselfsourcingandpipelinehealth
A team and structure designed to help you close recruits across the finish line, ensuring consistent growth in your market.
End-to-EndSpanishExperience
We Don't Just Translate — We Create Cultura
CulturalConnection: ApplicationtoClosing
DedicatedLatinoNAFteam memberateverystep
LegaldocsinSpanish— culturallyadapted,notjust translated
Online&in-personflexibility
Bilingualservice+smart technology
AuthenticCommunication: "ConectamosconCorazón" LoanSolutionsBuiltfor LatinoFamilies
Spanglishfluency—we speakyourlanguage, literally
Targetedoutreach(Mexican, Brazilian,andbeyond)
Sharedtraditionsand culturalunderstanding
Boldmarketingthatreflects whoweare
DownPaymentAssistance
UQual(flexiblequalifications)
NAFInsurance
NAFConcierge
NAFCash
Branding&Events
Weunderstandthatmarketingmatterstoyou.Wearepassionateabout helpingyougrowyourpersonalbrandbothonlineandinthecommunity.
SocialMedia Posting&Content Ideas Event Strategy& Support CustomCRM Campaigns& broadcasts GraphicDesign &Special Projects
LocalEventStrategy &MarketingAssets SpanishMarketing Collateral
CommunityInvolvement -LendingwithPurpose
PremiumNational PartnerofNAHREP
NAF’spartnershipgivesyouaccessto:
PlatinumMembership—Nationwide chapteraccess&pricing
HispanicHomeownership&Policy Conference
AVANCEGlobal—Corporatepresence
MidwestRegionalEvent
PattyArvielo
MiguelVillegas LatinoFocusLeadership
PattyArvieloistheCo-FounderandCEOofNewAmericanFunding.Whatstartedasa40-employeecallcenter hasgrownintothenation'slargestwoman-andLatina-ownedmortgagecompanywithmorethan5,200 employeesnationwide.Asafirst-generationLatino-American,Patty’shumblebeginningsinfluencedhergoals andfueledherdetermination,acombinationthatledtomanyleadershiproles.Nowwithmorethan40yearsof industryexperience,Pattyisapopularkeynotespeakerandisinfluentialinhelpingdiversecommunitiesget equalopportunitiesinthehousingmarket.
MiguelVillegasleadstheNAFLatinoFocusinitiative.Hebringsmorethan20yearsofexperienceleadingstrategic initiatives,withnineyearsfocusedontherealestateandmortgageindustry.Hespecializesinend-to-end development,implementation,andoptimizationofkeyinitiativestosupportclientsandrealestateagents.With experiencespanningMexicoandtheU.S.,Miguelhassuccessfullyledcross-functionalteamsacrossdiverse culturesandmarkets.HiscareerencompassesFinTech,banking,oilandenergy,automotive,andretailsectors.His expertiseincludesB2BandB2Csales,businessdevelopment,productandprogrammanagement,andprocess improvement—consistentlydrivinginnovationanddeliveringresultsacrossindustries.
Whilecompetitorsseeamarket,weseeamovement.
We'reinvestingintheleaders—you—whowilldefineHispanic homeownershipinGreaterChicagolandforthenextdecade.