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Seller's Guide_Kristina and Cassandra_Flipbook

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Our mission is to empower clients seeking to buy or sell real estate, enable them to achieve their goals while simultaneously contributing to the welfare of homeless pets. Through our dedicated efforts, we aim to facilitate successful real estate transactions while supporting the lifelong dream of finding loving forever homes for animals in need.

REVIEWS

CARL

“Best of the best. Whether you are looking to buy or sell a home, Cassandra will be by your side throughout the entire process. Cassandra always has your best interest in mind and works tirelessly to ensure a smooth and stress free transaction.”

EMMA

“We cannot recommend Cassandra enough, she worked so hard on getting us a home. Being first time home buyers it is a daunting new task, she answered all our questions and gave us so much confidence. She showed up for us in so many ways. We will never use anyone but Cassandra!”

THE SELLER ROADMAP

Interview

Find the right Real Estate Agent for you

Pricing

Review comparable homes and establish a price for your home

Marketing

We will use a strategic marketing plan to ensure maximum exposure

MLS

Your home will go live on the MLS and will be viewable to potential buyers

Offer

We will review all offers and help you understand all the terms of the contract

Under Contract

After accepting an offer, your home will officially be under contract

This is a brief summary of the timeline for selling your home. Remember, as your Real Estate Agent, I will be there to be sure you feel confident during each step of this process. 1 2 3 6 5 4 7 8 9 10

Closing

Hooray! Time to hand over your keys and celebrate selling your home

Staging

Prepare your home to make its debut on the market

Photographs

We will have your home professionally photographed for the MLS

Negotiations

We will negotiate any repair requests made by the buyer

ABOUT YOUR HOME

1

What drew you to this home when you bought it?

2

What is your favorite feature of your home?

3

What do you like most about your neighborhood?

4

What are some nearby attractions and amenities?

5

What don’t you like about your home?

ABOUT YOU

As your Real Estate Agent, my number one goal is to help you achieve your own. I make it my priority to understand your situation when it comes to selling your home so we can accomplish your goals.

1

YOUR WHY

Why are you moving? How soon do you need to move?

2

YOUR PLAN

What will you do if your home doesn’t sell in the expected timeframe?

3 OBSTACLES

Do you anticipate any major challenges with selling your home?

PRICING

We will work together to establish a fair market value for your home and make sure that you feel confident in the price that we set to list your home at. Our goal is to attract the greatest amount of buyers as soon as your home hits the market.

PRICING

Our goal is to price your home correctly the first time.

HOME VALUE

We will discuss what factors determine the price of your home.

FACTORS

What factors do NOT determine the price of your home?

MARKETING PLAN

We will work together to establish a winning marketing plan for your home. I approach each listing with a fresh perspective, so we will be sure to customize our marketing plan specifically for your property.

Create a professional listing flyer & in-home marketing book

Informative & engaging MLS listing description

Expose to associates at bi-monthly business meetings

Strategic & targeted postcard campaign

Hold Open House 1-2 weeks after placing property on the market

Promote at a Realtor Open House Luncheon

Use high resolution, professional quality photography

Target one-to-one social media advertising

Door-knock the neighborhood & pass out listing flyers

IMPORTANT INFO

Preferred day for photographs:

Open house best day/time:

Is a showing appointment required? If yes, preferred notice?

Do buyers need to take their shoes off?

Will pets be in the house during showings?

Do you have a security system that will be on during showings?

PHOTO PREP

CHECKLIST

Clean the entire house

Create a list for the photographer of areas of your home your want them to capture (and any areas you do not)

Turn on all lights, lamps and overheads. Be sure to replace any burned out bulbs

Shutters and blinds should all be set to matching angles

Clean all glass mirrors

Declutter all counter spaces in kitchen and bathrooms

Turn off all ceiling fans

Remove your furry friends from the areas being photographed

Store away pet supplies, food bowls, toys, etc.

Cut the lawn and make sure your patio furniture is arranged

Sweep the porch and exterior area

I

DO YOU NEED TO BUY BEFORE YOU SELL?

NAF CASH®

Buying in cash means convenience, certainty and could mean a cost saving too. With NAF Cash, an affiliated company of New American Funding, you can make a competitive, true cash offer that is not contingent on financing and close in as little as seven days without having to sell your current home first.

PROGRAM HIGHLIGHTS:

• Allows Buyer to Become a Cash Buyer

• Purchase Your Dream Home Before Selling Your Current Home

• Help Qualified Buyers Win in Multiple Offer Environment

• Conventional and VA Loan Programs Allowable

NAF BRIDGE LOAN

Avoid missing out on the home you really want because your current home has not yet sold. This product bridges the gap by giving you funds to cover the new purchase while finalizing the sale of your current home.

PROGRAM HIGHLIGHTS:

• Use Equity From Your Existing Home Towards the Purchase of a New Home

• Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market

• No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments

NAF RECAST

The NAF Recast allows you to buy your next home now and adjust your Mortgage balance later. With a recast, you can purchase without selling first, then apply proceeds from your sales to reduce your mortgage balance and monthly payment.

PROGRAM HIGHLIGHTS:

• Reduce Principal Balance and Re-Amortize Loan

• Monthly Payments Reduced Accordingly

• PMI Can Be Eliminated in Some Instances

ADDITIONAL NOTES

“Real Estate is not simply a job for me, it is my passion. I am dedicated to helping each and every one of my clients achieve their real estate goals and have an exceptional home selling experience.”
-CASSANDRA JONES

Cassandra Jones

Thank you for choosing me to help you in the task of selling your home. I look forward to working with you to help you achieve all of your real estate goals.

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