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Marketing Booklet_Kevin Shea

Page 1


MILES T O N E AN D

POS T- C LO S E CA M PA IG N

Stay Top of Mind

We keep you front and center before, during and after the loan closes. Milestone Updates keep your Buyers in the loop during the loan process, Drip E-mail Campaigns keep you top of mind after closing. Co-Branded Closing Cards are mailed to our mutual client with information on how to download Closing Documents and Payment App. Personalized co-branded Greeting Cards sent to clients on Birthdays and Loan Anniversaries. Our Agent Partners appear on the Mortgage Statement for the life of the loan.

Why

Should You Include

Mail In Your 2026 Marketing Plan? 90%

Direct Mail has an open rate of 80- 90%

Average email open rates are 20 – 30%

70% of people prefer direct mailers to email because of the emotional connection they feel receiving something physical in the mail 112%

Direct Mail has the best ROI across all media at 112% 55% of consumers visit the sender’s website after receiving direct mail

Luxury EDDM or Postcard 6x11 11x6

Trifold (Folded) 11x5.75

LIS T I N G B OOKL E T S

4 page

Standard

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LIS T I N G B OOKL E T S

8 page

TRIFOLDS

LIS T I N G E XA MPLE S

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