MILESTONE AND POST-CLOSE CAMPAIGN
Stay Top of Mind
We keep you front and center before, during and after the loan closes. Milestone Updates keep your Buyers in the loop during the loan process, Drip E-mail Campaigns keep you top of mind after closing. Co-Branded Closing Cards are mailed to our mutual client with information on how to download Closing Documents and Payment App. Personalized co-branded Greeting Cards sent to clients on Birthdays and Loan Anniversaries. Our Agent Partners appear on the Mortgage Statement for the life of the loan.
DOORHANGERS happy
Valentine’s Helping Families Find Their Dream Home!
Market Report MAY 2024
55
Homes Sold
$565 Price Per SqFt
27
Under Contract
$780K
Average Sales Price
150
Active Listings
10
Average Days On Market
CITY NAME
Open House OPEN HOUSE
F
IN PROGRESS
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PLEASE COME RIGHT IN
Firs N COMPANY
NAME
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Why Should You Include Direct Mail In Your 2025 Marketing Plan?
90%
Direct Mail has an open rate of 80- 90% Average email open rates are 20 – 30%
70%
of people prefer direct mailers to email because of the emotional connection they feel receiving something physical in the mail
112%
Direct Mail has the best ROI across all media at 112%
55%
of consumers visit the sender’s website after receiving direct mail
Equal Housing Opportunity. NMLS# 6606. Source: Compare Media, MarketingSherpa, and USPS.
PRINT MAIL SIZING Doorhanger 4.25x11 EDDM 8.5x7 7x8.5
Postcard 8.5x5.5 5.5x8.5
Trifold 11x17 Luxury EDDM or Postcard 6x11 11x6
LAST
TOR® pany
6.7890 mpany.com ny.com
LAST
nsultant 1234567
6.7890 NAFinc.com /FirstLast
f this advertisement. 05/2023.
Trifold (Folded) 11x5.75
PRINT MAILERS
Popular Picks - Spring USE YOUR
TAX REFUND TO BUY YOUR DREAM HOME From your down payment to closing cost, there are many ways to put your tax refund to work.
5
Ways To Use Your Tax Refund To Help Buy A Home
- Save For Your Down Payment - Use Toward Closing Costs - Earnest Money Deposit - Improve Debt To Income - Interest Rate Buydown
Let’s make your homeownership dreams come true this St. Patrick’s Day!
Summer
Spring Cleaning Checklist It’s that time of year! Spring cleaning can be a daunting task. This handy checklist will point you in the right direction and help you get started.
Overall Cleaning Bedroom Dust: including light fixtures & ceiling fans Wash baseboards Clean walls Clean windows (inside & out) Refresh window treatments Vacuum, sweep, & mop Deep clean carpets Check smoke alarms/carbon monoxide detectors Declutter/throw away broken or unused items
Transition wardrobe Rotate & flip mattress Wash Bedding
Bathroom
Kitchen
Clean & organize pantry Deep clean fridge Clean the surface of cabinets Clean/organize drawers Clean sliding door tracks
Deep clean shower Deep clean toilet Organize/declutter drawers Clean grout Sweep & mop floors Clean or replace shower curtains
Garage/Outdoors Living Room Power wash entry & outside of house Perform gutter maintenance Service snowblower Put away shovels & salt Prepare outdoor seating for use
Vacuum under furniture Spot clean furniture Oil wood furniture Wash pillows & blankets Have area rugs cleaned
happy Valentine’s Helping Families Find Their Dream Home!
Winter BRIGHTSIDE ALEWORKS
12-12:30 PM
DOWNTOWN GARDEN SQUARE
| Thursdays PRARIE CITY 5-7PM Starting June
JOHNSTON TOWN CENTER
Sundays MAXWELL Alternating Starting June 4th
NORTH DOWNTOWN SQUARE
DOWNTOWN HISTORICA COURT DISTRICT
POLK COUNTY HEALTH DEPT.
MAIN STREET SOUTHEAST
MAIN STREET
AMES MAIN STREET
ANKENY MARKET & PAVILION PARK
| Thursdays ALTOONA 5-8PM Starting May 23 | Saturdays ANKENY 8-12PM Starting May 18 | Tuesdays AMES 4-7PM Starting June 4 | Wednesdays BAXTER 6-8PM Starting June 5 | Wednesdays BONDURANT 6-8PM Starting May 4 | Tuesdays COLFAX 4-6:30PM Starting May 17 | Saturdays DES MOINES 8-12PM Starting June 1 | Tuesdays NEWTON 4-6PM Starting June 4
PRINT MAILERS CONT.
Fall
PRINT MAILERS CONT.
Any Time
BE PAM-PURRED
WHEN selling YOUR HOME Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui
LISTING BOOKLETS 4 page
Standard
Landscape
LISTING BOOKLETS 8 page
TRIFOLDS Construction
Local Events
LISTING EXAMPLES
First Last Title | Company Name
First Last Loan Officer | NMLS# 123456
YourEmail@gmail.com www.YourWebsite.com
First.Last@nafinc.com NAFHomes.com/FirstLast
(314) 123-4567
(314) 123-4567
BOOKLETS AND FLYERS First Time Homebuyer’s Booklet
Renovation Workbook
Homebuyer’s Booklet
First Time Homebuyers Unlock the door to your dream home.
applicants will qualify. Rates and terms are subject to change without notice. All mortgage loan products are subject to credit and property approval. © New American Funding,
Simplifying the Process
Themed Coloring Booklets
SIMPLIFYING THE
Mortgage Process
LUXURY BUSINESS CARDS
DIGITAL FLIPBOOKS Turn any of our booklets into a virtual flipbook to send digitally to clients via text or email. Scan to see an example.
First Time Homebuyers Unlock the door to your dream home.
applicants will qualify. Rates and terms are subject to change without notice. All mortgage loan products are subject to credit and property approval. © New American Funding,
CO-BRANDED SOCIALS Post Size
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SALES PRICE:
$000,000
0 STORY
LOWER MORTGAGE PAYMENT FOR THE FIRST 24 MONTHS 2-1 Seller Paid Buydown Program with New American Funding lowers your payment by 2% the first year, and 1% the second year, giving you the financial flexibility you need! That could mean more money in your pocket as you ease into homeownership and less stress with new homeowner finances.
CONVENTIONAL 30 YEAR FIXED
REALTOR® | Company
123.456.7890
0 BED
Seller Paid
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Story Size
1st Year
2nd Year
0.000% Monthly Savings = $000.00
0.000% Monthly Savings = $000.00
3-30 Years Rate/APR 0.000%/0.000%
Total Savings = $0,000.00 FIRST LAST
Real Estate Company REALTOR®
123.456.7890
REALTOR@RealEstate.com RealEstateCompany.com
FIRST LAST
Sr. Loan Consultant NMLS# 123456
123.456.7890
First.Last@nafinc.com NAF.com/FirstLast The figures above are for example purposes. The calculations above is using a Sales Price of $000,000, Down Payment of $00,000, and a Loan Amount of $000,000. For exact Rate and Savings contact your New American Funding Loan Consultant. Terms and conditions apply. Subject to borrower and property qualifications. Not all applicants will qualify. This is not a loan commitment or guarantee of any kind. Rates and terms are subject to change without notice. NMLS #6606. © New American Funding, LLC. Corporate office 14511 Myford Rd., Suite 100 Tustin, CA 92780. Phone (800) 450-2010. http://nmlsconsumeraccess.org.01/2025
Your Purchase Lender Standard Programs Conventional • • • •
Down Payment as Low as 3% Fixed or Adjustable Rates Down Payment Assistance Programs Available Non-Occupying Co-Borrowers Allowed
FHA • • • •
Down Payment as Low as 3.5% Lower Credit Score Flexibility Higher Allowable Debt to Income Ratios 100% Financing with DPA
VA • • •
100% Financing No Monthly Mortgage Insurance Premiums Flexible Underwriting Guidelines
USDA • • •
100% Financing Lower Credit Score Flexibility Gifts for Closing Costs Allowed
Jumbo • • • •
Borrow up to $3 Million Credit Score as Low as 700 Eligible for Primary Residence, Second Home or Investment Property Warrantable and Non-Warrantable Condos Permitted
Renovation • • • •
NMLS#6606
FHA and Conventional Programs Purchase or Refinance Principal Residence, Second Home or Investment Property Ability to Finance Repairs and Home Improvements
Specialty Programs •
NAF Cash®
Allows Buyer to Become a Cash Buyer • Buyer Can Purchase New Home Without Selling Current Home • Conventional and VA Loans Allowable
Lock In & Float
•
• Lock In Your Rate - Rate Can’t Increase If Rates Improve during Locked Period, You Can Float Down to a Better Rate
•
• •
Bank Statement Program
Self Employed Borrowers can use Business Bank Statements to Qualify Purchase New Home Without Selling Current Home – Exclude Payment in Debt to Income Ratio • Purchase, Refinance or Cash-Out Primary, Second Home or Investment Property Eligible
•
NAF Bridge Loan
Use Equity From Your Existing Home Towards the Purchase of a New Home • Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market • No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments
Buydown Options
•
• Lower Interest Rate for the First Few Years of Mortgage Available on Conventional, FHA VA and USDA Loan Products • 1/0, 1/1/1, 2/1, and 3/2/1 Buydown Options Available
•
Down Payment Assistance
Additional Funds for Down Payment and Closing Costs • Chenoa • NAF Pathway Product Suite
Recast Option
• Borrower can Reduce the Principal Balance New American Funding will Re-Amortize the Loan based on the Remaining Term and Payments will be Reduced Multiple Recasts can be Completed during the Life of the Loan • PMI can be Eliminated in Some Scenarios •
•
NMLS#6606
DOES YOUR CLIENT NEED TO BUY BEFORE THEY SELL? NAF Cash®
Buying in cash means convenience, certainty and could mean a cost saving too. With NAF Cash®, an affiliated company of New American Funding, you can make a competitive, true cash offer that is not contingent on financing and close in as little as seven days without having to sell your current home first.
Program Highlights: • • • •
Allows Buyer to Become a Cash Buyer Purchase Your Dream Home Before Selling Your Current Home Help Qualified Buyers Win in Multiple Offer Environment Conventional and VA Loan Programs Allowable
NAF Bridge Loan
Avoid missing out on the home you really want because your current home has not yet sold. This product bridges the gap by giving you funds to cover the new purchase while finalizing the sale of your current home.
Program Highlights: • • •
Use Equity From Your Existing Home Towards the Purchase of a New Home Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments
NAF Recast
The NAF Recast allows you to buy your next home now and adjust your Mortgage balance later. With a recast, you can purchase without selling first, then apply proceeds from your sales to reduce your mortgage balance and monthly payment.
Program Highlights: • • •
Reduce Principal Balance and Re-Amortize Loan Monthly Payments Reduced Accordingly PMI Can Be Eliminated in Some Instances
The 5-Step Guide to NAF Cash®
GET PREAPPROVED & FULLY UNDERWRITTEN Get pre-approved and start home shopping.
MOVE IN Congratulations! you’re ready to move into your new home.
SUBMIT OFFER
BUY BACK
Secure your new home with a cash offer.
NAF Cash® sells the home back
OFFER ACCEPTED Cash offer accepted & NAF Cash® purchases the home.
EXPERIENCE MATTERS With many years of experience in the mortgage banking industry and extensive practice in originating home loans for both purchase With many experience in thecustomer mortgage banking & refinance, I amyears a firmof believer in excellent service and industry extensive practice inThrough originating home loans for offering theand most competitive pricing. working with both purchase & refinance, I am a Ifirm in excellent New American Funding, a Direct Lender, havebeliever continued to be one of the most knowledgeable Loan Consultants in the area.pricing. customer service and offering the most competitive
Through working with New American Funding, a Direct Lender, I have continued to be one of the most knowledgeable Loan Consultants in the area.
If you are ready to take advantage of our Co-Branded Marketing, contact me today and I can share our Marketing Site and view more Marketing Examples and Ideas.
First Last Title
NMLS# 123456 123.456.7890 First.Last@NAFinc.com
Equal Housing Opportunity. *This is not a loan commitment or guarantee of any kind. Terms and conditions apply. Subject to borrower and property qualifications. Not all applicants will qualify. Rates and terms are subject to change without notice. 2026 © New American Funding, LLC. NMLS #6606. nmlsconsumeraccess.org https://www.newamericanfunding.com/legal/statelicensing/. NAF Cash is fulfilled by NAF Cash, LLC, an affiliated real estate company of New American Funding that is managed and operated in compliance with applicable legal and regulatory requirements. NAF Cash, LLC. MI Real Estate Broker #6502431375. NAF Cash, LLC does not originate loans or issue loan commitments. NAF Cash, LLC charges a Transaction Fee of 1.5%-3.5% of purchase price for its service (fee varies by state). Terms and conditions apply, not available in all states. 41050 W 11 Mile Rd, Ste 220, Novi, MI, 48375. Phone 844-344-0531. NAF Bridge Loan not available in MA, TX. NMLS ID #6606. New American Funding, LLC. www.naf.com. Corporate Office Phone (800) 450-2010. 01/2026