EDITOR’S NOTE
I can’t quite believe I’m writing this: NADINE MERABI is officially 10 years old, a whole decade of sequins, celebrations, chaos, late nights, big wins, bigger lessons, and most importantly, women owning their MERABI moments.
The truth? It hasn’t all been high glamour. Building a brand is beautiful chaos. There have been highs that felt unstoppable and lows that felt impossible. Every challenge taught me something, every high reminded me why I started, and every low became part of the
Every single stitch, setback, and triumph has been worth it because from day one, my mission has been the same: to create a brand that empowers women.
From the very beginning, my vision was always bigger than designing clothes. I wanted to build a brand that would outlive me. A brand that wasn’t just about looking incredible but about feeling unstoppable. About creating pieces that empower women to own every moment, from quiet personal victories to spotlightstealing celebrations.
A decade on, our mission hasn’t changed. We design more than clothing; we craft confidence. MERABI is bold, magnetic, unapologetic, and so are the women
who wear it. Every stitch still tells a story of ambition, celebration, and power.
Even in a world where fashion moves fast, sometimes too fast, and you’re always looking ahead to the next collection, the next photoshoot, the next big idea: our purpose remains the same. Reaching ten years has made me pause, look back, take stock, and truly appreciate how far we’ve come.
And what stands out most isn’t just the designs or the milestones, it’s the women. The women who’ve worn MERABI to weddings, red carpets, birthdays, and life’s once-in-a-lifetime moments. The women who tell me they put on a MERABI piece and feel like the best version of themselves. That’s what it’s always been about. That’s what keeps me going.
Ten years down and a lifetime to go. Thank you for being part of the journey, for owning your MERABI moments, and for inspiring me every single day.
And here’s to the next chapter, because we’re only just getting started.
With love,
CONTEN
THE STORY OF MERABI
MERABI: 10 YEARS IN THE MAKING
MERABI MILESTONES MEET THE BELLA JUMPSUIT
THE ART OF ALLURE
HISTORY OF BRIDAL MERABI BRIDAL SEEN IN MERABI BEST OF BOUCLE LOGO EVOLUTION
OUR MERABI COMMUNITY IN THE DETAILS MEET THE TEAM A DECADE OF MERABI MAGIC
TS
Before MERABI was a brand, it was a DREAM stitched together from determination, CREATIVITY, and a refusal to settle.
WORDS BY NADINE MERABI
EDITED BY KRISTIN KENNEDY-BROWN
Unusually, my journey didn’t begin in a fashion studio. I started out as a professional hockey player for England, competing on the pitch where resilience, teamwork, and grit defined every win and loss. After 10 years in sport, I moved onto a career in events planning in Manchester, a whirlwind of long hours, endless creativity, and the constant search for the right outfits.
Even then, something was missing. I was fed up with trying to be accepted, so I changed my mindset and decided not to let the word “no” stop me. While managing weekly events and seeking something new to wear, I became increasingly frustrated by the lack of originality, poor fit, and sky-high prices in occasionwear.
So, I started creating my own pieces. Late at night, with the help of YouTube, I experimented, determined to make clothes that didn’t just look good, but felt right.
The first time I wore one of my own designs, I felt the MERABI magic (and if you’ve ever worn a MERABI piece, you’ll know exactly what this is). The sparkle that caught every light, the compliments from strangers, and the undeniable confidence it brought. That moment sparked everything that followed.
After one of my weekly events, I found myself in a nightclub wearing a dress I had embellished myself. With compliments flowing and newfound confidence, the idea of MERABI was born. They say some of the best epiphanies come while dancing on tables, and this was definitely one of them.
In 2015, NADINE MERABI officially came to life with the help of a
£250 sewing machine. I quit my job and began designing clothing beyond my personal wardrobe, selling bespoke one-off pieces and hosting pop-ups. What started as small beginnings grew into a powerhouse business with a global footprint.
“Paying homage to my Lebanese heritage and British upbringing, I built a brand rooted in timeless glamour: decadent finishes, custom-sourced fabrics, and silhouettes that became unmistakably MERABI. From the very start, my mission was clear: to create pieces that empower women to feel unstoppable.”
Six months after launching MERABI, Selfridges requested their first wholesale order. Within 8 weeks, we went from creating oneoff, bespoke pieces to designing a 12–15-piece collection for a global retailer. An opportunity that was instrumental in the early growth of MERABI and gained us traction from celebrities and influencers.
That said, the journey of MERABI
hasn’t been without challenges. I have failed 10 times and got up 12. But every failure taught me resilience. Every success reminded me that nothing great is ever achieved alone. And every moment became a reminder to pause, enjoy, and celebrate what’s amazing.
During COVID, we turned challenge into opportunity by creating our now-famous DARCIE pyjamas, which quickly sold out. Since 2020, MERABI has achieved triple-digit growth in both turnover and global profitability.
From the very beginning, I’ve always designed with someone in mind, using how they channel confidence as a catalyst for inspiration. Every design is fabricled, and the fabric always tells me what the garment wants to be. We create all our samples inhouse, making sure each piece is perfected, from fit to finish.
Today, MERABI has expanded to a global presence with a UK headquarters in Manchester, a flagship store in London, and distribution across the US and Europe, with plans to grow even further.
NADINE MERABI has become more than a fashion house. Today, I’m proud to say MERABI is a global brand, worn by women around the world for life’s unforgettable occasions. But at its heart, the purpose remains unchanged: to craft confidence, celebrate ambition, and help women feel their best.
The story began with one woman and one sparkly dress. Today, it continues with every woman who chooses to own her MERABI moment. So, what will yours be?
LONDON FASHION WEEK CATWALK PRESENTATION, A/W 2022
Living in the fast-paced world of fashion means we’re usually focused on what’s next, not what’s past. But to celebrate our 10th birthday, we paused to reflect, revisiting a decade of MERABI with a campaign shoot celebrating our most iconic pieces.
PHOTOGRAPHER CONNER MURRAY
MODEL KATRINE STEINESS
DIRECTOR MICHAEL EGERTON
PRODUCER EILISH COOLING
HAIR STYLIST MARK HAYHURST
MAKE-UP ARTIST SAMANTHA REGAN
THE ARABELLA DRESS
MERABI’s first red-carpet debut, ARABELLA quickly became a celebrity favourite and set the stage for what was to come. This easy-to-wear, off-theshoulder icon introduced the cinched silhouette that remains signature to MERABI today.
THE STELLA GOWN Two years in the making, the decadent STELLA gown was crafted from sheer fabric and hand-finished with intricately placed leaf embellishments. Strategically positioned to ensure the perfect balance of coverage and allure.
THE BELLA JUMPSUIT A true MERABI icon – and the first jumpsuit we ever created. Designed to flatter every body shape, BELLA became an instant bestseller and still reigns nine years on. A timeless classic, available in black and white.
THE CELINA DRESS Liquid gold made its debut. This one-shoulder sequin mini oozes glamour and sophistication, perfect for parties and moments that shine. This mini remains a MERABI bestseller today.
THE OLIVIA DRESS As a true eveningwear brand, OLIVIA marked MERABI’s first step into daytime occasionwear. Quickly becoming a fan favourite in an array of colourways.
THE DARCIE PYJAMAS Turning challenge into opportunity. When occasions paused during COVID, we shifted perspective and introduced the DARCIE pyjamas – designed so our customers could still dress up at home. With feather trims and embellished buttons, they sold out instantly and remain a bestseller for bridal celebrations, birthdays, and special occasions today. Once restrictions lifted, our customers began styling their DARCIE’s with strappy heels for all kinds of events... Nightwear too good to stay home.
THE AMELIA JUMPSUIT Born for the modern bride. This was a pivotal moment for MERABI bridal, introducing jumpsuits as a chic, contemporary alternative to traditional bridalwear. Nadine designed versatile pieces for every celebration around the wedding, and the AMELIA Jumpsuit quickly became a standout piece.
THE LOTTIE DRESS
Made for the after-party. This embellished mini moves away from tradition, leading the way for brides seeking a second dress. Hand-beaded with cascading white crystals to create a mesmerising illusion as you dance until dawn.
THE KIRA SUIT The power suit was born. Head-to-toe sparkle, paired with MERABI’s signature defined tailoring. Loved then, and still forever loved today, KIRA exudes confidence and glamour from every angle.
THE KIMBERLEY DRESS
The ultimate LBD. This square-neck tulip mini became an instant sell-out, cementing its place as one of the brand’s most coveted designs.
THE LUCIA DRESS The year of maximalism. We focused on high-shine pieces to demand attention, designed to steal the spotlight. LUCIA’s sequin embellishments radiate modern glamour.
THE STELLA SUIT
A star was born. The STELLA Suit echoes magnetism, attracting the bold customer and is instantly recognisable as a MERABI stand-out.
THE MARGOT DRESS Opulence is at the forefront for party season in 2025.
The MARGOT mini elevates the classic LBD like never before.
MILESTONES
DECEMBER 2010
MERABI BY NADINETHE FIRST CHAPTER
One month after buying her first sewing machine, Nadine launched a popup rail in Manchester City Centre. With her friends modelling her bespoke dresses (none with zips yet – she hadn’t quite mastered those), this pop-up marked the start of her creative journey and the idea of NADINE MERABI as we know it today.
SEPTEMBER 2016 THE BELLA JUMPSUIT - THE BLUEPRINT FOR EVERYTHING THAT FOLLOWED
NADINE MERABI had been running for a year, focusing on red carpet attire, when Nadine set out to create the perfect jumpsuit. She wanted a design that would fit all body types and make women feel incredible. Adding a corset belt to cinch the waist completed the BELLA jumpsuit we know and love today.
JUNE 2020 OUR LARGEST WAREHOUSE TO DATE
Just five days after welcoming her newborn, Vivi, Nadine and husband Frank opened a brandnew MERABI warehouse. Proof that dedication (and a little chaos) makes magic happen.
NOVEMBER 2021 OUR BIGGEST BLACK FRIDAY YET
MERABI grew rapidly this year, with an 800% increase in business. It was one of Nadine’s toughest challenges to manage, but the experience taught invaluable lessons, shaping the brand’s growth and resilience (and oh wow, look how the packaging has changed).
THE PAST DECADE HAS BEEN ONE OF GROWTH, GRIT AND GLAMOUR. FROM OUR FIRST DESIGN TO RUNWAYS, FLAGSHIPS, AND BEYOND, THESE MILESTONES CELEBRATE THE MOMENTS THAT SHAPED MERABI OVER THE LAST 10 YEARS. AND HINT AT THE JOURNEY STILL AHEAD.
SEPTEMBER 2022
LFW DEBUT: SEQUINS, CHAOS, UNFORGETTABLE MOMENTS
MERABI’s first largescale fashion show was a whirlwind of magic and chaos. Backstage shoes flew, models were in the wrong outfits, yet the team delivered an unforgettable experience. Featuring at London Fashion Week was a dream come true, and the celebration afterwards was the perfect way to mark the moment.
SEPTEMBER 2024
FEBRUARY 2024 NYC TAKEOVER & WHOLESALE EXPANSION
NADINE MERABI cemented their presence in the US market with a pop-up store in New York. While they were there, the team surprised Nadine with a Times Square billboard. Simultaneously, MERABI launched in Nordstrom and Revolve, marking a major milestone in the brand’s global expansion.
MERABI opened its first ever flagship store in Mayfair, London. This milestone marked everything Nadine had worked for, giving customers the chance to experience firsthand the love, care, and attention that goes into every MERABI piece.
Nadine was named Entrepreneur of the Year at the World Retail Congress. Overwhelmed with the moment, during her speech she reflected on the highs, the lows, of the past 10 years, realising she had achieved something truly remarkable.
MEET BELLA
The jumpsuit that started it all.
The BELLA Jumpsuit is a signature NADINE MERABI favourite, one of our most-loved designs designed for all body types, and the piece that marked the beginning of the MERABI you know today.
MODEL CECILIA GOMEZ PHOTOGRAPHER
“With the BELLA Jumpsuit, less is more. The statement belt and shoulder detail do the talking. I’d wear my hair in a sleek updo to highlight the neckline, add a bold red lip, and finish with a classic black clutch. It’s all about understated glamour and letting the craftsmanship shine.”
It all began with a vision. Nadine designed and made the first BELLA Black jumpsuit, fitting it on her best friend, Helen. But something felt unfinished. So, Nadine cut an extra piece of fabric and borrowed Helen’s cord choker (it was 2015 after all), threading it through the back to create a corset-style tie. That moment of improvisation became the signature design detail, and the finishing touch that completed the BELLA we know and love today.
From that very first prototype, BELLA quickly became a MERABI signature. Inspired by timeless Parisian elegance, the BELLA Jumpsuit reimagines a classic bodycon flared leg silhouette with a modern edge. Designed to flatter, she’s crafted from embellished lace, adorned with sequins for maximum impact, a timeless blend of structure, sparkle, modesty, and drama. The nude lining offers subtle coverage while allowing
the intricate, sequin-embellished lace to take centre stage. Crafted for versatility, BELLA can be styled with or without the signature leather corset belt.
To ensure BELLA offered a more inclusive appeal, Nadine later introduced both light nude and dark nude linings, thoughtfully designed to complement different skin tones while maintaining the MERABI iconic illusion effect.
As MERABI evolved, so did BELLA. In 2021, she arrived in a rich red hue and soft champagne colourway. Since then, we’ve refined the palette to our enduring monochromatic classics: black and white.
Born for big birthdays, date nights, and late nights, BELLA Black is an all-time classic, designed to be cherished and forever loved. BELLA White was designed with modern bridalwear in mind. She’s
become a standout choice for civil ceremonies, rehearsal dinners, and bridal occasions - chic, modest, and unforgettable.
Worn by celebrities and loved by women all over the world, BELLA is often the first MERABI moment - an introduction to flawless fit, exquisite detailing, and showstopping design.
“The women who wear MERABI are my inspiration,” says Nadine. “I want them to walk into every room and feel incredible. BELLA was created with that exact energy in mind, a piece that fits beautifully, flatters effortlessly, and makes a statement without saying a word.”
BELLA is a wardrobe must-have. A forever all-in-one piece, designed to be worn time and time again. When you’re unsure of what to wear, there’s always BELLA.
FROM TOP L - BOTTOM R TINA KNOWLES IN BELLA WHITE NUDE, BELLA CHAMPAGNE, THE DESIGN PROCESS WITH NADINE, BELLA IN OUR LONDON STORE,
BELLA RED UNBOXED, MICAH GIANNELI IN BELLA WHITE NUDE, BELLA RED, CHAMPAGNE AND BLACK , BELLA BLACK, BELLA WHITE DETAILS
The ART of ALLURE
A QUIET COLLISION OF STRENGTH AND SENSUALITY, THIS CAPSULE COLLECTION DELVES INTO DIVINE FEMININITY, ENRICHED WITH CHOCOLATE TONES. PHOTOGRAPHER
HISTORY OF BRIDAL
Bridal was never in the original plan for MERABI, but like so many of our best chapters, it began with our community.
WORDS BY NADINE MERABI
INTERVIEWED BY KRISTIN KENNEDY-BROWN
Brides started choosing our designs: jumpsuits, minis, tailoring, not for the aisle itself, but for the celebrations around it. From engagement outfits to second dresses, our white pieces quickly became modern icons, offering an alternative to what was on the market.
What began with a handful of bestselling silhouettes reimagined in white has since grown into a signature category. MERABI bridal is about versatility, modern glamour, and unforgettable moments. Designed for every celebration before, during, and after “I do.”
We spoke to our founder, Nadine Merabi, about how bridal began, how it has evolved, and where it’s headed next.
What is the first bridal piece that you ever designed, and what inspired it?
When did the idea of creating a bridal range first come to you?
Creating a bridal range was never part of the original plan for MERABI. In 2019, we noticed our customers wearing our white styles for bridal events. This was when we realised there was a real
gap in the market for elevated white pieces for the events surrounding weddings and celebrations. I was inspired to create a bridal range, but I didn’t want to focus on the traditional “big” wedding dress. NADINE MERABI bridal was born, creating modern and wearable pieces for all the events that lead up to the big day itself, the afterparty and everything inbetween.
We began designing a collection with brides in mind and they gravitated towards it immediately, for engagement celebrations, hen parties, second dresses, and more.
In 2020, during COVID, we launched our first full bridal collection. Key styles included: the AMELIA jumpsuit, LOUISA dress, and CHARLOTTE suit with pearl detailing on the blazer. After this, the CHARLOTTE trousers in white became hugely popular, quickly establishing themselves as a MERABI icon for bridal wear and beyond. At the time, registry office weddings meant women didn’t want a huge dress, so our tailoring and modern separates became the go-to choice. Many of those pieces are still bestsellers today.
How does designing bridal wear differ from your occasionwear collections?
In truth, it doesn’t. The MERABI bride is still the MERABI woman; confident, playful, and ready to celebrate. She might wear a traditional gown during the day, but by the evening, she wants to change into something less restrictive, easier to dance in, and fun. I love seeing brides in our beaded tassel styles, sometimes pairing them with trainers or
NADINE MARRYING FRANK IN A CREATION SHE MADE THE NIGHT BEFORE, 2019
cowboy boots, it’s their moment to truly let go and enjoy themselves.
Do you see bridal as a natural extension of MERABI’s journey, or a bold new chapter?
It was definitely a bold new chapter. It wasn’t part of the original plan, but I felt completely confident in it. Bridal has its own identity within MERABI, it’s not everyday or every occasion wear, but it still feels true to our DNA: modern, high-quality, and detail-driven.
How does it feel, personally, to see MERABI moments now extend to the wedding day itself?
It’s incredible. Bridal now spans every event, from engagement parties and rehearsal dinners to honeymoons. In the U.S. especially,
our customers celebrate with so many touchpoints, and they want a new look for each. Your bridal era is one of the only times in life when you can wear white unapologetically, so why not make the most of it? I think it’s important for us to keep exploring new options and design features too, so our bridal pieces always feel modern while staying true to our signature MERABI spirit.
Do you think you will design several collections a year going forward?
We’ve moved away from seasonal collections. Now we launch one major bridal drop at the start of the year, with designs that carry women through all seasons. Our bridal collection is timeless, and
many of our bestsellers today are the same ones we launched with at the very beginning.
What’s the future for MERABI bridal?
Looking ahead, we’re excited to expand into pieces designed for all the celebrations around the wedding, from engagement parties to bridal receptions and hen celebrations. With so many brides choosing destination weddings, we want our collections to reflect that, offering outfits that travel beautifully and capture the joy of every moment.
The next chapter of MERABI bridal is about creating looks for every stage of the journey leading up to and beyond “I do”.
A LOVE LETTER TO MODERN ROMANCE, MERABI BRIDAL CELEBRATES LIFE’S MOST IMPORTANT OCCASIONS WITH SLEEK LINES, SIGNATURE CUTS, AND UNEXPECTED DETAILS. FROM TAILORED STYLES TO HEAVILY EMBELLISHED DRESSES, EACH PIECE IS DESIGNED FOR THE BRIDE WHO’S ANYTHING BUT ORDINARY.
PHOTOGRAPHER KANE
THE CHRISTY SILVER DRESS ( OPPOSITE ), THE MONICA WHITE BLAZER, THE DIANA NUDE TIGHTS
SEEN IN MERABI
At MERABI, we’re here for the big entrances, the late nights, the milestones, and the moments that matter, whatever they may be. From the very beginning, our mission has been to celebrate and empower women, helping them feel unstoppable.
Over the past decade, MERABI has stepped into the spotlight, worn by some of the world’s most celebrated
women. From red carpets to front rows, premieres to parties, our most-loved pieces have been captured at unforgettable moments, always leaving a lasting impression. Because in MERABI, you’re never just seen, you’re remembered.
Read on to discover who has worn MERABI over the past 10 years.
SELENA GOMEZ IN THE HEATHER DRESS, MOLLY-MAE HAGUE IN THE PIPPA TOP & CHARLOTTE TROUSERS, MAYA JAMA IN THE LUCINDA JUMPSUIT, TINA KNOWLES IN THE VALIA BLAZER & TROUSERS, MILEY & TISH CYRUS IN THE DARCIE PYJAMAS & LILAH ROBE, KELLY ROWLAND IN THE TIANNA JUMPSUIT, MICHELLE KEEGAN IN THE FAYE TOP & CHARLOTTE TROUSERS, GEORGINA RODRÍGUEZ IN THE DARCIE BLACK PYJAMAS, MINDY KALING IN THE MONICA BLAZER, SOPHIE TURNER IN THE CATE WAISTCOAT & CLAUDIA TROUSERS, OLIVIA PALERMO IN THE CINDY DRESS, CLAUDIA WINKLEMAN IN THE TIANNA JUMPSUIT, TESS DALY IN THE FAYE TOP & CHARLOTTE TROUSERS, ROMEE STRIJD IN THE CLEO DRESS, MEL B IN THE MONIKA JUMPSUIT, SIMONE BILES IN THE DARCIE PYJAMAS
SEEN IN MERABI
SELENA GOMEZ
MAYA JAMA
SOFÍA VERGARA
TINA KNOWLES
MILEY CYRUS
KELLY ROWLAND
MICHELLE KEEGAN
GEORGINA RODRÍGUEZ
MEL C
MINDY KALING
SOPHIE TURNER
OLIVIA PALERMO
CLAUDIA WINKLEMAN
TESS DALY
ROMEE STRIJD
MEL B
SIMONE BILES
JAMEELA JAMIL
KATE MOSS
RITA ORA
NICKY HILTON
KELLY CLARKSON
MOLLY-MAE HAGUE
JENNIFER HUDSON
ALIX EARLE
DAVINA MCCALL
AMANDA HOLDEN
ROCHELLE HUMES
MEGHAN TRAINOR
PALOMA FAITH
JADE THIRLWALL
JORDYN WOODS
PHOTOGRAPHER DAVE ALEXANDER
MODEL DELFINA MORBELLI
DIRECTOR MICHAEL EGERTON
PRODUCER EILISH COOLING
HAIR STYLIST NATALIE JAY
MAKE-UP ARTIST JOSE PATRICK
BEST OF
BOUCLE
Illustrious for its refined texture and structured finish, our signature bouclétweed blends sophistication with timeless appeal, designed for around-theclock wear. This season, each bouclé piece is elevated with couture-level detailing: chain accents, pearl-inspired embellishments, and decadent touches of gold. Make your mark in bouclé, this season.
REMY CHECK JACKET & EVE CHECK SHORTS
Bold check prints, modular cuts, high-octane sequins, and couture-level detailing bring structure and movement to every step.
MONICA GOLD BLAZER Gold-trimmed hardware and commanding cuts create a presence that lingers.
ALEX IVORY DRESS Coin-adorned micro minis become the new anthem of bold femininity at MERABI.
NATALIE IVORY DRESS Sculpted tulip hemlines, traced with pearl trim and a glint of shimmer, crafted for statement elegance.
ELYSIA GOLD DRESS This capsule sets a new standard, fusing rich bouclé textures with glimmers of gold.
MAYA CHECK TOP & CHARLOTTE TROUSERS Atelier-inspired embellishments layer over decisive lines, creating impact with staying power.
ALEX BLACK DRESS Sculpted silhouettes, square necklines, and hemline slits deliver an unapologetic edge.
LOGO EVOLUTION
LOGO 01 2015-2017
LOGO 02 2017-2019
LOGO 03 2019-2024
LOGO 04 2025 ONWARDS
OUR MERABI COMMUNITY
NAME: NEETU AGE: 41
OCCUPATION: TECHNOLOGY PARTNER MANAGER
MERABI has a way of combining glamour with well thought out craftsmanship, making every outfit feel timeless and unforgettable. It’s more than just wearing a dress, it’s a confidence boost and a moment where you really shine. I always get the most amazing compliments when I wear MERABI.
At MERABI, we do more than create clothing, we inspire confidence. We champion empowerment, celebrate ambition, and bring a little sparkle to every moment, big or small. We spoke to our community about what they love most about MERABI. Here’s what they had to say.
“Wearing a MERABI garment makes me feel sexy and elegant at the same time.”
NAME: HAYLEY AGE: 30
OCCUPATION: HAIRDRESSER
I wear MERABI for every occasion because each piece is effortlessly classy and timeless. The luxurious materials and intricate details make me feel like I’m wearing something truly special, elevating my mood and giving me confidence for any event.
What I love most is that the step-in design means no hair or makeup gets ruined while getting ready – a small detail that makes a huge difference. Every time I wear a MERABI piece, I receive compliments, and I always have to tell people it’s NADINE MERABI. If you don’t know it yet, it’s time to get to know!
“I feel so feminine, powerful and confident in MERABI. I won’t wear anything else now for events.’
NAME: FRANCHESQUA AGE: 33
OCCUPATION: WEDDING AND EVENTS SINGER
I first discovered MERABI when I saw a woman at an International Women’s Day event in the BELLA Black jumpsuit. I couldn’t take my eyes of her outfit. I asked her where she got it from, and I purchased it straight away.
I became quickly obsessed and now own 29 pieces, with 3 in my shopping cart ready for party season. I love the structure of each garment; they accentuate your figure like nothing I have ever owned before.
“When I wear a MERABI dress I feel elegant and 20 years younger.”
NAME: BEV
AGE: 61
OCCUPATION: RETIRED
I first discovered MERABI when I saw lots of celebrities wearing the brand. My first MERABI piece was for my 60th birthday – I was looking for a statement dress and the SADIE Silver was perfect. When I wear a MERABI garment I feel elegant and 20 years younger. I never wear a MERABI piece without someone saying ‘wow’ –and it’s usually a stranger!
The designs are structured, have amazing detailing, and are very flattering for my figure. MERABI garments are glamorous, structured, and elegant.
“MERABI in three words: classy, stylish and luxe”
NAME: KEISHA
AGE: 34
OCCUPATION: FASHION LAWYER
I first discovered MERABI from following the Instagram account all the way back in 2015. My first MERABI piece was the iconic BELLA Jumpsuit, and I chose this because it genuinely stood out from everything else that I had ever come across elsewhere. Each piece is so beautifully unique and distinct to the brand. That’s one of the reasons why I keep on coming back to add to the collection.
Wearing MERABI makes me feel a million dollars, no matter the occasion, it truly never fails to deliver. Every time I wear MERABI, I can be certain that people will always come up and compliment my outfit.
IN THE
MODEL WEARS THE KYRA DRESS
PHOTOGRAPHER DAVE ALEXANDER
MODELS JENNIFER ETEIMO & DESIREE LANZAC
DIRECTOR MICHAEL EGERTON
PRODUCER EILISH COOLING
HAIR STYLIST MARK HAYHURST MAKE-UP ARTIST SAMANTHA REGAN
DETAILS
At MERABI, our designs always begin with the fabric. We let our trims and textiles guide us, shaping how each piece fits and falls. From initial inspiration to the final stitch, we live in the details because it’s the finer points that set us apart.
Discover a refined collection of high-impact, unforgettable designs, curated from our most coveted collection to yours. Investment pieces for every dress code.
THE HEATHER DRESS Crafted from our signature satin fabrication, HEATHER features a bandeau bodice with internal boning, and our tulip mini silhouette. THE LUNA JUMPSUIT This velvet jumpsuit is adorned with crystal-embellishments to create a shimmering statement designed to own any room.
THE DIANE DRESS
Crafted from sheer black velvet embroidered lace, DIANE reveals a subtle hint of skin. Finished with scalloped edges to the cuffs and hemline for timeless sophistication.
THE BEATRICE BLAZER This structured single-breasted blazer is crafted from luxurious red velvet fabric, finished with a contrast satin lapel and non-functional pockets.
THE JENNIFER DRESS This V-neckline maxi dress is adorned with exclusively designed gold sequins and features fixed knot twist detailing to the front to create a sculpting finish.
THE STELLA DRESS
Crafted from a decadent velvet fabrication, STELLA features an intricate mix of sequin and beaded embellishments in a shimmering star pattern.
THE STELLA TOP
This corset top features detachable diamanté mix straps with jewel-encrusted star detailing, and internal boning for a structured silhouette.
MEET THE TEAM CREATING MERABI MAGIC
Collaboration creates MERABI magic. We bring together diverse talents and perspectives to push boundaries and drive the brand forward. Every voice matters and every idea contributes to our shared vision of excellence.
NAME ___________________
TITLE ___________________
START DATE
“You can see someone wearing an outfit from across the street and know straight away ‘that’s a MERABI.’”
I look after our social channels, from Instagram to TikTok, content to captions. I love seeing how MERABI becomes part of women’s most important moments whenever we’re tagged, that’s really what it’s all about. Sharing these moments, from the brand, our followers, or even Nadine herself, helps remind women that they deserve to feel celebrated and empowered. Nadine’s story inspires women to know it’s okay to do things differently, to follow their own path.
MERABI magic is collaboration and celebration. Working with such a fun, exciting, and motivating team, and seeing how wearing MERABI makes women feel their best, is honestly the best part of my role. There’s nothing quite like the MERABI sparkle, nothing shines the way the KIRA suit does.
NAME ___________________
TITLE ___________________
START DATE
“There’s a confidence you get when wearing a MERABI piece that’s rare to find.”
NAME
TITLE ___________________
START DATE
“What I love most about being part of the MERABI story is knowing that my work contributes to making women feel celebrated and empowered all over the world.”
I oversee performance marketing across social platforms, search, affiliates, and CRM. Everything I do connects directly with our MERABI community, ensuring every touchpoint celebrates the brand and inspires women to find the perfect piece.
MERABI Magic, for me, is in the details. The hidden pockets on dresses, the styles that are designed to be stepped into, so you don’t ruin your hair and makeup. It really is the small things that make the biggest difference.
Looking back at the last couple of years, the brand has really transformed at a rapid pace, with all the different teams working towards establishing MERABI as a fashion icon. The story so far has been amazing to see, and it’s exciting to be part of what’s to come.
I work closely with the design team and pattern cutters to bring Nadine’s ideas to life: drafting patterns, cutting, sewing, embroidering, and fitting styles for both our team and celebrities ahead of special events. Every piece is crafted with care, precision, and attention to detail, from the very first sample to the final fitting.
The level of craftsmanship in each design is impressive, and each silhouette is carefully perfected to celebrate and flatter women’s bodies. What truly makes it special is how wearing MERABI makes women feel confident, elegant, and celebrated in their own skin. Being part of such a passionate, sparkling, and fearless team inspires me daily, and I feel proud to play a role in bringing Nadine’s vision to life.
NAME ___________________
TITLE ___________________
START DATE
“MERABI just feels like magic, internally and externally… Nobody really does it like us.”
NAME TITLE
START DATE
“Whether through events or collaborations, my goal is to show that anyone can wear MERABI and feel powerful and amazing.”
NAME TITLE
START DATE
“MERABI magic means creating something which makes everyone, anywhere feel special.”
No two days at MERABI are the same. I might be planning our next campaign, styling collections, selecting models, curating social content, signing off with Nadine, or collaborating with our flagship team on visual merchandising, and that’s barely scratching the surface. Everything I do is customer-facing, so every detail must showcase the brand exactly as we envision it. I’m inspired by fashion, our MERABI community, and the world around me. Every outfit has a story, a memory and helps bring our customers out of their comfort zone.
Fashion is a fantasy, and if I can transport someone into that world, even for a moment, I know I’m doing my job. MERABI stands out because the product is iconic, and the team’s creative, bold, and hardworking approach ensures it always shines. Fashion is fun, but doing it with this team? That’s pure MERABI Magic.
As PR & Partnerships Executive at MERABI, my role is all about amplifying the brand and building meaningful connections. I bring MERABI Magic to life by telling stories that go beyond clothes. By spotlighting how our pieces transform moments, making women feel glamorous, powerful, and celebrated.
From joining MERABI straight from high school as a Digital Marketing Apprentice at 16 years old I have grown and achieved so much with the brand in the last 3 years. From dressing my favourite celebrities to getting two pages in British Vogue Magazine, and endless press features has been a whirlwind of a dream career for me. At the end of my apprenticeship, I was promoted to PR & Partnerships Executive. I am so proud to work for MERABI and thankful for the most supportive team to work with.
I work very closely with Nadine and the design team from initial concept to final product. The office is always full of exciting trims and fabrics, and I love turning these into something amazing and inclusive. We always aspire to create something new and something we’ve never done before. I enjoy collecting feedback from team members to ensure each style is even more amazing than the last.
Our styles are designed with the MERABI customer at their heart. They are more than just a product, they are a feeling of confidence and glamour.
The MERABI community is so amazing. I love scrolling through our tagged images on Instagram and seeing so many fabulous people wearing MERABI to special celebrations.
A DECADE OF MERABI MAGIC
“You deserve EVERY BEAUTIFUL THING this life has to offer.”
- NADINE MERABI
As we enter the final quarter of 2025, we reflect on ten years of MERABI, the highs, the lows, and every moment in between.
Thank you for being part of our journey. We are where we are today because of you, and it is an honour to share in some of life’s biggest milestones with you. Whether you have shopped with us for birthdays, wedding days, date nights, late nights, or everything in between, we hope you have felt the magic in every moment.
Made by women, for women, MERABI is more than a brand. It is a promise: wear this and become unstoppable. Our garments are designed not only to make you look incredible but to empower you to feel it too, and that mission will never change.
As we step into the next decade, we look forward to expanding our day-to-night offering, creating versatile, timeless pieces that carry you effortlessly from morning
to midnight. Occasionwear will always be our niche, but we are committed to designing more styles that move seamlessly with the lives of the women who wear them.
Growth is at the forefront of the next chapter. Our journey is only just beginning, and we’re excited to see where the next phase takes us. The next decade will be defined by evolution, ambition and, above all, celebrating women.
As I always say: “You deserve every beautiful thing this life has to offer.” My advice is to embrace it all, the milestones, the memories, the magic, and never be afraid to take up space in the world. Thank you for the past 10 years, and here’s to celebrating the next chapter together.
With love,
