Living our best life starts with two essentials: staying healthy and building meaningful connections. Creating vibrant communities may look simple, but it takes intention – and that is where you come in. As part of the lifestyle team, you’re at the heart of the Club experience, shaping what makes Trilogy®, or any community for that matter, truly special.
Our Members choose our communities with purpose. They’re committed to their health, their happiness, and their personal growth – and we’re here to guide them on that journey. Through unique experiences and authentic relationships, our initiative is to help our Members discover new passions, explore new places, meet new people, and find real joy.
Inspiring our Members isn’t optional – it’s our mission. When our Members move in, they’re trusting us with some of the best years of their lives, and we honor that trust every day. Failure isn’t part of our vocabulary because what we do matters.
Why does it matter? Because our Members remind us of the people we love – our friends, our family, even ourselves. Every time we create a moment that makes someone’s life better, we make the world better too. We’re thrilled to have you on the team. To that end, we want to thank Sara Rainey for her steadfast leadership in leading the lifestyle team and its program evolution. I have big shoes to fill and am excited for the journey ahead with all of you.
Lets commit ourselves to being brilliant at the basics. I look forward to partnering with you as we continue to elevate the lives of our Members in impactful ways every day!
Kelly Leid
National Director of Lifestyle
BlueStar Resort & Golf
OUR PILLARS
Wellness is comprised of five dimensions, each having its own characteristics which contribute to a happier, healthier, more fulfilled life. Trilogy uses these five dimensions as the foundation for the activities, events, and experiences we create with Members.
SOCIAL CONNECTION
We know we are at our best when we open ourselves up to new people, new experiences, and new friendships.
PHYSICAL FITNESS
True wellness involves growth of the mind, the spirit, and, perhaps most importantly, the body. Physical Fitness means we exert control over our nutrition, endurance, strength, and flexibility.
INTELLECTUAL ENRICHMENT
Intellectual Enrichment means we exercise our mind in the same way we exercise our body. Learning skills, pursuing passions, and expanding perspectives are all a part of a life well lived.
EMOTIONAL CONFIDENCE
Emotional Confidence means we are comfortable with ourselves, and comfortable with others being themselves as well. Through kindness, introspection, and empathy, we foster an environment where everyone can flourish.
SPIRITUAL WELL-BEING
Regardless of how – or from whom or what – you derive your inner purpose, pursuing your own spiritual well-being is a critical part of the journey.
THE PATH TO SUCCESS People
WE ARE IN THE EXPERIENCE BUSINESS
Processes and procedures provide structure, but true success comes from skilled, caring, and dedicated individuals and teams who bring those processes to life. Every interaction matters. As you think about what makes Lifestyle team members exceptional, keep these core qualities at the forefront:
CARE
Authentic care is the foundation of everything we do. Care about your role, your community, and – most importantly – our Members. Our work is built on personal relationships. If Members don’t believe you genuinely care about their interests, well-being, and happiness, nothing else matters. Period.
EFFORT
Care without effort falls short. Members notice when you go the extra mile – and it makes all the difference. The Power of Moments lives in those small, thoughtful details that elevate an experience: handing out popsicles at the pool just because, or sending a kind note when you hear a Member has been under the weather. These unexpected touches don’t go unnoticed. In fact, one of the most telling questions on our Member Satisfaction Survey asks, “Do you believe the team goes above and beyond to make every visit exceptional?” Your effort is visible, and it creates lasting impressions.
EXPERIENCE
Lifestyle team members wear many hats. The most successful draw on a wide range of talents and knowledge to adapt to each unique situation. If you’re new, lean on your peers and network. You’ll have access to monthly Lifestyle calls, the annual Lifestyle Conference, and regular collaboration with the National Director of Lifestyle to review your calendar and programming. Combine these resources with passion and a willingness to learn, and you’ll build the experience that sets you apart.
CHARISMA
Charisma is hard to define – but easy to feel. It’s a blend of confidence, humility, and relatability that makes people feel comfortable and valued. The best way to develop charisma? Put others first. Ask yourself: What would I appreciate most if I were in their shoes? Often, the simplest gestures have the greatest impact.
YOUR ROLE
These qualities are personal, but they also influence the processes you manage. Every system, every procedure should reflect the same care, effort, experience, and charisma that define our team. Processes are the framework –but people create the magic.
THE PATH TO SUCCESS Process
To achieve the highest level of success, we must combine great people with great processes. Processes create consistency and efficiency, but they should never replace creativity and connection. One of the most effective shared processes is the vetting, selection, and implementation of consistent events across the network. These proven winners set a strong foundation – but the real magic happens when we pair them with local, tried and true innovations that reflect your community’s unique personality.
This is where Quality, Quantity, and Variety come into play:
QUALITY
Are we delivering exceptional events where every detail is thoughtfully planned? Is communication proactive, clear, and engaging? Execution should feel seamless – because when the details shine, the experience feels effortless.
QUANTITY
Are we offering enough opportunities for Members to connect and participate? This includes all National Events and Essential Events that Members expect, ensuring they can be as active as they choose.
VARIETY
Are we pushing beyond the expected? Creativity and innovation keep Members engaged and excited. Are we introducing new experiences that spark curiosity and passion? Are we fulfilling our mission to provide: Social Connection, Physical Fitness, Intellectual Enrichment, Emotional Confidence, and Spiritual Well-being. This is where events shine – bringing a unique mix of experiences tailored to your community.
YOUR ROLE
Processes give us structure, but your creativity and care bring them to life. Use these principles to guide your planning and execution, ensuring every event reflects the Lifestyle promise: exceptional experiences, every time. A great way to build truly meaningful events is to work in your “Power of Moments” with surprises and delights that are unexpected.
OUR Lifestyle PILLARS
So now we have the skills and characteristics, and the processes that make up a Lifestyle team member, but what all does the job really entail? That’s where our Lifestyle Pillars come in. These six areas make up your main responsibilities as a Lifestyle team member, and include:
THE MAYOR
The Mayor represents you being the face of what Lifestyle is all about at at your Club. You need to be visible, approachable, and engaging. Your role is to listen to Members, build rapport, and provide accurate information when asked.
DIRECTOR OF FUN
The Director of Fun sets the tone for the community. Your job is to blend your personal gifts with the tools BlueStar provides to create an unmatched lifestyle experience for your Members. A big part of this is to develop a robust calendar of activities that embraces the varied interests and passions of your community. More on that in a bit.
GREAT COMMUNICATOR
You must be incredibly diligent about accurately communicating the “Who, What, When, Where, Why, and How” for every event, every activity, every time, and everywhere your details are posted.
MARKETING VISIONARY
Along with planning and hosting momentous events and activities for your Members, you also are responsible for inspiring everyday participation at the Club, including events, amenities, Member-led Clubs, and more. This is particularly important on MTL, in your newsletters, and on MyBlueStar.
FINANCIAL STEWARD
We rely on you to make smart decisions about the money invested in community events and activities, and how those aligned with the budgets created. In many instances, you will be partnering with your Club General Manager to ensure that the event you are planning makes sense for your community.
TEAM PLAYER
Finally, the Lifestyle Director, Manager, or Coordinator is the ultimate jack-of-all-trades, slipping into every role and supporting other teams when necessary to ensure the club’s success.
Let’s look at each of these Lifestyle Pillars in a bit more depth.
THE MAYOR
WHAT IT MEANS IN YOUR LIFESTYLE ROLE
As the Mayor, you are the unofficial face of your community – the person Members see, trust, and turn to most often. This is the most critical role you will fulfill, and it will take up the largest portion of your time. Members will interact with you more than anyone else (including your Club Manager), and they’ll look to you to lead the charge for Lifestyle.
YOUR MISSION
LISTEN Actively
ANSWER Questions or find answers to questions.
UNDERSTAND Members’ needs and meet them where they are.
HELP Members discover all the ways the lifestyle experiences we provide enhances their lives.
WHAT MAKES A GREAT MAYOR
BE A GOOD LISTENER Take time to hear Members’ questions and concerns. Understand their perspective and respond with compassion and knowledge.
MAKE SMALL TALK Show genuine interest in Members’ lives – learn their passions, pets’ names, or grandchildren’s ages. These details matter.
COMMAND THE ROOM Be visible and lead from the front. Start conversations, kick off a dance party, or introduce yourself to someone new.
FLY THE FLAG You represent the community. Your words and actions carry weight and shape Members’ perception of the Club and company.
NAVIGATE THE CLUB Know the structure and resources. You don’t need every answer immediately – but you must know how to find it quickly.
BUILD RELATIONSHIPS Connect people, foster friendships, and create common bonds.
CHARACTERISTICS
CONFIDENCE Believe in yourself, your team, and our mission.
CHEERFUL OUTLOOK Find the silver lining and turn challenges into opportunities.
EMPATHY See situations through Members’ eyes and seek solutions.
APPROACHABLE Make Members feel comfortable reaching out. Respond promptly to emails and calls.
INCLUSIVE Value diverse opinions and create a welcoming environment for all.
BEHAVIORS
BE VISIBLE Be out and about at the Club on a daily basis.
TALK WITH MEMBERS Informal conversations reveal the true pulse of the community.
GET THE RIGHT ANSWER You don’t need to know everything, but you must be committed to finding accurate answers.
MEASURING SUCCESS
Success as Mayor means excellent followup. Requests, questions, and issues must be resolved promptly and thoroughly. Ultimately, your responsibility is Member satisfaction.
CHARACTERISTICS
CREATIVE Keep your calendar fresh and exciting.
RESOURCEFUL Use what you have and add your unique twist.
METICULOUS Details make the difference.
THOUGHTFUL Deliver more than Members expect.
BEHAVIORS
COLLABORATE Work across departments to make events successful.
BE ANALYTICAL Solve problems quickly and effectively.
OPEN TO FEEDBACK Use critiques as growth opportunities.
RESPONSIBLE BUDGETING Invest where it matters most for Members.
MEASURING SUCCESS
A robust, diverse calendar of fun, popular events and activities – something for everyone.
Full participation in National Events and Essential Events.
Positive Member feedback and strong Member Satisfaction Survey scores.
Smart budgeting with events that break even or better.
Solid succession planning for the future of your department.
DIRECTOR OF FUN
FIRST THINGS FIRST: FUN MATTERS
Members expect to have fun and socially connect – that’s why creating a vibrant calendar of engaging events and activities is essential. Being a Lifestyle Director, Manager, or Coordinator is more than event planning, but it starts there. Your calendar should offer variety, creativity, and relevance to your Membership.
Keep experimenting with new ideas and expect occasional feedback – both positive and constructive. Listen carefully and appreciate that Members care enough to share their thoughts. Every comment is an opportunity to improve.
WHAT MAKES A GREAT DIRECTOR OF FUN
PLANNING & ORGANIZING Making fun look effortless takes meticulous planning. Organization is your superpower.
CLEAR COMMUNICATION Events require coordination across multiple teams – food & beverage, maintenance, setup, and more. Communicate clearly and concisely so everyone knows their role.
RELATIONSHIP MANAGEMENT You’ll work with vendors regularly. From selection and contracts to payment setup, vendor relationships are your responsibility.
EVENT PLANNING EXPERTISE From long-range calendars to fine-tuning individual events, every detail matters to bring the vision to life.
FINANCIAL MANAGEMENT Every event requires an investment. Manage budgets carefully and secure approvals before moving forward. Use tools like P&L statements for major events to optimize pricing and profitability.
GREAT COMMUNICATOR
WHY COMMUNICATION IS CRUCIAL
Members won’t know about all the amazing things happening at the Club unless you take the lead in sharing them. Building a great calendar is just the beginning – your job is to make sure the message gets through. Keep it crisp, clear, and easy to read. Use every marketing tool available – not just the Events Calendar on MyTrilogyLife.com. Take advantage of the homepage hero block, announcement blocks, and all the features designed to help you maximize visibility.
WHAT MAKES A GREAT COMMUNICATOR
STRONG WRITER You don’t need to be a poet – just make your message clear and concise. Add creativity when you can. Always include the Who, What, Where, When, and How so Members know exactly what to expect.
CONFIDENT SPEAKER Leading means being comfortable speaking to a group. Keep it simple and direct. A little humor and humility can make your message more relatable.
ORGANIZED THINKER Clear communication starts with clear thinking. Before you write or speak, outline your key points so your message flows logically and accurately.
ACTIVE LISTENER Communication is a two-way street. Listen carefully instead of waiting for your turn to talk.
CHARACTERISTICS
RESPECTFUL Be mindful of Member and team perspectives.
OBSERVANT Watch how your audience responds and adjust as needed.
SELF-AWARE Stay calm and focused so your message stays clear.
FRIENDLY Approach every interaction with respect and understanding.
ACCOUNTABLE Own your actions and accept feedback gracefully.
BEHAVIORS
Share timely, accurate information. Handle tough conversations calmly and work toward solutions.
Stay active on MyBlueStar, our company app designed for internal communication.
MEASURING SUCCESS
Meet your Communications Score on the Member Satisfaction Survey.
Attend weekly BEO meetings and review all event details with your team.
Join weekly Leaders Meetings prepared with at least two weeks of events.
Respect deadlines and show up prepared for all meetings – whether with your Club Leader, vendors, or Members.
CHARACTERISTICS
CONFIDENT & PROACTIVE Share your message boldly. If you know a Member will love an activity, tell them – don’t wait for them to find it.
INCLUSIVE Design messages and events that welcome everyone. Help beginners feel comfortable and show experts you value their passion.
ADAPTABLE Explore new ways to communicate. Understand how Members use Club tools and adjust your approach to capture attention.
ACCOUNTABLE Own both wins and challenges. Learn from feedback and continuously improve your strategy.
BEHAVIORS
Communicates across all areas of the Club.
Maximizes available tools and resources. Collaborates with department leaders. Compelling storyteller.
Follows up after events and campaigns.
MEASURING SUCCESS
Regularly review the Member website for comments and respond promptly. Keep the site complete and accurate to reduce Member questions.
Represent the entire Club – not just lifestyle.
Use provided tools and embrace fresh ideas.
MARKETING VISIONARY
TECHNOLOGY SOLUTIONS ARE JUST THE
BEGINNING
Email campaigns and tools like MTL are great starting points, but every Club is unique. Take time to understand how your Members prefer to receive information – then tailor your marketing approach to fit their style. To truly stand out, go beyond group messaging: reach out personally when you know an event or activity will excite a specific Member. Nothing beats a personal touch. In larger communities this may not be possible, in start-up communities it is a must.
WHAT MAKES A GREAT MARKETING VISIONARY
WEBSITE CONTENT MANAGEMENT Keep your online presence fresh and accurate. Maintain an engaging email schedule that informs without overwhelming.
BRAND ALIGNMENT Submit a Creative Services Request (CSR) to ensure every piece of marketing collateral upholds brand standards and to create a consistent look and feel across all platforms so Members instantly recognize and trust what you share.
CENTRAL SERVICES SUPPORT Work closely with the Central Services marketing team to streamline processes and support every event and initiative. Lean on your marketing contact to handle the behind-the-scenes work so you can focus on creating unforgettable experiences for your Members.
EFFECTIVE COMMUNICATION Make your messages clear, fun, and visually appealing. Share what matters – skip the fluff. Use every available channel to connect with Members.
ACTIVE LISTENING Build relationships by listening. Learn Members’ interests and connections, then use that insight to create targeted, grassroots engagement.
FINANCIAL STEWARD
Upholding the Financial Stewardship pillar requires ethical, responsible, and prudent decision-making to ensure accurate financial reporting. As stewards, Lifestyle team members manage assets on behalf of the Members and property owners.
While Lifestyle team members are not expected to be financial experts, they are expected to own their department and make sound financial decisions. A department’s financial results are a direct reflection of those choices and the marketing of events.
A basic understanding of debits and credits is essential. Core responsibilities include maintaining vendor relationships, processing Lifestyle invoices weekly, preparing and distributing BEOs, collaborating with general managers on event and ticket pricing, conducting post-event analysis as needed, or as they come in to ensure your vendors are paid on time, and contributing to annual budget planning.
Financial stewardship does not mean the Lifestyle department must be profit-driven. Financial leadership is breaking even on events and, in rare cases, making a profit to help offset complimentary events. Some departments operate at a loss. Instead, think of the Lifestyle budget as fuel – monitored, allocated thoughtfully, and used wisely to maximize value for the Membership.
WHAT MAKES A GREAT FINANCIAL STEWARD
FINANCIAL ACUMEN Gain trust and respect by demonstrating your understanding of basic financial principles. Know how to create a budget and forecast revenue (or loss) for each event. Also, be able to explain how each investment benefits the Club.
TECH SAVVY Know how to use the tools at your disposal to create a budget and price out an event. Also, learn Excel so you can effectively communicate with your Club’s management team. Many of our Clubs who have centralized accounting use ProfitSword.
STRATEGIC THINKING Have a working knowledge of Excel, as you will be responsible for tracking expenses and revenue from day one. Know what works and why. Understand the dynamic of your Club and how each activity or event benefits the membership.
CHARACTERISTICS
METICULOUS Developing and managing a budget means keeping track of the details and considering all possibilities. Think through the process step-by-step and leave nothing out.
ANALYTICAL Use reason and logic in pricing out each event or activity. Know which investments yield the best results and why.
TRUSTWORTHY Showing you understand the process and can create and manage a reasonable budget will build trust with your Club Manager and strengthen your position at the Club.
BEHAVIORS
Be open and honest with clients, Members, and team members. Prepare Profit-and-Loss Statements for each event.
Provide monthly financial recaps to Club Management.
Follow general accounting practices as outlined by BlueStar; if you have questions contact your accounting representative in Central Services.
MEASURING SUCCESS
Embody BlueStar #2, by being 100% accountable for achieving the financial results of your department.
Make thoughtful decisions when planning your events: between on-site, which is most requested by the Members, and offsite trips.
Strike a balance between price points for your events, recognizing the need to offer a variety of prices.
CHARACTERISTICS
HELPFUL Lend a hand, help, and do what you can to create success for the Club.
RESOURCEFUL Use all the assets at your disposal. Repurpose and reuse materials. Leverage relationships and experience.
FLEXIBLE Remember there is more than one route to the top of the mountain. Do what you can with what you have available.
POSITIVE Always look for the positive aspect. Build others up and keep working towards the goal.
BEHAVIORS
Willing to help whenever/wherever necessary.
Be able to navigate stressful/sensitive situations.
Demonstrate humility – no job is beneath you.
HOW TO MEASURE SUCCESS
Be known as a team player by your peer group, and the one who jumps in when needed.
Recognize others when they jump in and help you.
Have a willingness to roll up your sleeves when needed.
TEAM PLAYER
This one is hard to define, but you will know it when you see it. Being a true team player means jumping in and doing what needs to be done. One night you might be taking photos, the next you’re the first on the dance floor or leading karaoke. You could even find yourself arranging flowers or redesigning a space. Use your skills and creativity to make it happen. Embrace the challenge and enjoy the opportunity.
WHAT MAKES A GREAT TEAM PLAYER
UNDERSTAND THE CLUB STRUCTURE Know what each department does and how to get things done. Don’t hesitate to roll up your sleeves and help when needed.
GREAT COMMUNICATOR Give clear, concise directions so everyone understands their role and the desired outcome.
CREATING YOUR ANNUAL Lifestyle Calendar
You may ask yourself, “Where do I even begin?!” It’s an understandable question and the next section of this guide will help you with the planning and execution for a variety of events.
First, we suggest building your calendar in layers. The first layer being our National Events. You will find on your annual #MTL Calendar, which is produced by Central Services, and mailed to you in the late fall for the following year. Prior to that, around the middle of summer, you will receive a ‘Save The Date’ Calendar which will outline the dates coming up on that calendar. National Events serve as your anchor point and should be ‘plotted’ first as they should take place on the specified date. As you continue reading, you’ll see all of the National Events required of you to host for your Members. Again, these events can be somewhat tailored to your community, but should take place on the specified day.
Next, you’ll layer in our proven Essential Events which fill the calendar with a “core menu” of classic lifestyle events that are a proven success across the portfolio. These events can be scheduled when it makes most sense for you, but should be hosted as often as prescribed. An example of an Essential Event is Coffee Talk, which needs to take place to keep your Members informed, but you’re able to schedule what day and the time works best for your Members.
The next two sections feature plug-and-play events which have been tested and successfully implemented in growing active adult communities. For example, while hosting an on-site comedy show may not be feasible for a start-up community, taking Members off-site to a comedy venue can be an effective alternative. The final section highlights Tried & True events your peers have executed with great results. Use this section to find ideas that can help you introduce new events in your community.
HEADER A sample event header is provided.
EVENT TYPE Self-explanatory and follows the categories above.
EVENT NAME Recommended event title. Essential and Tried & True events allow some flexibility; National Events should match the suggested name almost exactly.
DATE/FREQUENCY When the event occurs and how often.
SUGGESTED PRICE Recommended event pricing.
BARE MINIMUM The minimum required execution of the event. You may add enhancements.
ADD-ON OPTIONS Optional enhancements and creative ideas to elevate the event.
MEMBER INVITATION CONTENT Sample event description for MTL or a starting point. Expand as needed, covering the Who, What, Where, When, Why, and How.
National THEMES & EVENTS
As the anchor points of your Lifestyle Calendar, National Events make up the foundational cornerstones. With them in place, setting the remaining building blocks of your calendar with Signature and True to You events come naturally. Below are the corresponding themes along with a few sample events slotted for each month.
JANUARY
NEW YEAR, NEW YOU
New Year, New You
Keynote Speaker Series
National Trivia Day
FEBRUARY
SHARE YOUR PASSIONS
Groundhog Day
Trilogy Loves Chocolate Week
Valentine’s Day
MARCH
MOTION MONTH
Motion Month
Bracket Challenge
St. Patrick’s Day
APRIL
NATURE’S GOODNESS
Easter Celebration
Earth Day
Petstock™ Week
MAY
MOLD YOUR MIND
Cinco de Mayo
Derby Day
Memorial Day Weekend
JUNE
BARRELS & BBQ
National Donut Day
Father’s Day
Flag Day
JULY
PRIME SUMMERTIME
Independence Day
Beat the Heat Week
National Ice Cream Day
AUGUST
FOCUS ON FITNESS
Focus on Fitness
Book Lovers’ Day
National Relaxation Day
SEPTEMBER
FUN WITH FOOD
Restaurant Week
Good Neighbor Day
National Grandparents’ Day
OCTOBER
HOPS & HARVEST
World Mental Health Day
Craft Beer Week
Halloween
NOVEMBER
GIVING BACK
Gait-to-Gate
Cup of Cozy Week
Veterans Day
DECEMBER
TRADITIONS THAT LAST
Hanukkah
Kwanzaa
New Year’s Eve
NEW YEAR, NEW YOU
THE WHY
New Year, New You is a month-long initiative celebrated across all Trilogy Clubs dedicated to helping Members improve their overall well-being and health. Over the four weeks, we focus on health, mindfulness, and positive lifestyle changes.
When planning your calendar, reference the theme and create experiences that inspire Members to start the year strong. Examples may include:
• Dry January Mocktail Class perfect post-holiday reset.
• Keynote Speaker Series Watch Party as listed on your #MTL Calendar will feature a date and time with a targeted topic for the month.
• Healthy Culinary Demos or Nutrition Workshops
• Mindfulness Coaching Intellectual enrichment through guided meditation or stress management.
• Organizational Workshop Bring in a specialist to help Members declutter and simplify. The options are endless. MyBlueStar is a great one-stopshop for viewing best practices from other communities. What new ideas can you come up with in January?
REQUIRED PROGRAMMING Mature communities should activate a minimum of three events; start-up communities should activate two events specific to the theme with “New Year, New You” included in the event name.
MEMBER INVITATION CONTENT
New Year, New You is here! This month is all about you –your goals, your aspirations, and your well-being. As we step into the new year, we encourage Members to set intentions, not just resolutions. What do you want to accomplish in the next 365 days?
Your intentions could be: Getting in 10,000 steps a day; Learning a new skill; Trying a new vegetable each week; Reducing sugar in your diet; Starting a garden.
Take time to explore all the events we’ve planned for you this month on MTL. What speaks to you – a vision board class, volunteer in your local community, healthy cooking demos, or something else from our exciting calendar?
This is your time – make it count!
DATE/FREQUENCY January, All Month SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
Consider enhancing the experience of New Year, New You by engaging Members with the following:
• Create a challenge bingo targeted to your Members
• Team up with your Club’s Wellness partner to curate a themed event/class
• Introduce a new dance class with professional instructor
• Offer simple, quick meal prep ideas
• Host a vision board class, where Members take the time to visualize their goals for the new year
DATE/FREQUENCY Series with dates noted on the Annual #MTL Calendar SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
Invite a local coffee vendor to provide coffee service to attendees or partner with your F&B team to provide light snacks and beverages. Provide complimentary appetizers and beverages to make it a true party.
KEYNOTE SPEAKER SERIES
THE WHY
The expectation is Trilogy communities of all sizes not only promote the virtual events to your Members, but also host in-person viewing parties. Start-up Clubs without a building can offer this in-person experience either in the Sales Center or in a Model Home.
For the in-person viewing parties, they should be complimentary for Members to attend and would suggest you take it to the next level by offering some snacks or refreshments (as your budget allows). This should be a compliment to the virtual version that Members may also watch from home.
Keynote Speaker Series events are recorded and will be posted on #MTL the week following the event. The cost of hosting these speakers is allocated by community and was included in your annual Lifestyle Budget Guidance.
NATIONAL TRIVIA DAY
THE WHY
National Trivia Day is the perfect time to offer a fun, question-filled event for your Members! Whether you bring in an outside vendor or research quiz questions yourself, this will be an easily executable event that your Members will not forget!
Organize a Trivia Event for your Members. It could be as simple as traditional bar trivia or as fun as something themed! Decades night, Disney, or even a music trivia that breaks out into a karaoke night. Members always love a good theme. Maybe style your event like a game of Jeopardy where a Member from each team comes up to score a point! Don’t be afraid to think creatively and host a scavenger hunt trivia with riddles and clues for teams to figure out around the Club!
REQUIRED PROGRAMMING Start-up communities can offer this experience either in the Sales Center or in a Model Home. Mature communities, offer this in their Club. Activation needs to take place on the true date to support the calendaring.
MEMBER INVITATION CONTENT
It is time to put your knowledge to the test! Head over to (location) and go head-to-head with your friends and neighbors to celebrate National Trivia Day. Do not worry about grabbing your pen and paper, all supplies will be provided. Pick your team wisely because the winners will receive ultimate bragging rights.
DATE/FREQUENCY January 4th
SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
TRIVIA-THEMED COCKTAILS Available to purchase at your event.
PRIZES Big or small, Members love a chance to win a prize! Working with a limited budget? Make the winning Members or team a “Trivia Night Champion” trophy for bragging rights!
DATE/FREQUENCY January 29th
SUGGESTED PRICE Complimentary
NATIONAL PUZZLE DAY
THE WHY
National Puzzle Day is a day to honor puzzles of all kinds – crosswords, jigsaws, logic puzzles, riddles, Sudoku, and more – encouraging people to challenge their minds, think creatively, and enjoy problem-solving. While the specific origin of the day is unclear, it has been embraced by puzzle enthusiasts and organizations to promote mental exercise and fun. Puzzles are not only entertaining but are also known to boost cognitive function, improve memory, reduce stress, and provide an enjoyable way to connect socially.
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme.
EDUCATIONAL
• Puzzle History & Trivia A short presentation on the origins of crosswords, Sudoku, escape rooms, and brain teasers.
• Brain-Boost Workshop Learn strategies for solving logic, jigsaw, and word puzzles, with take-home tips.
EXPERIENCES
• Giant Jigsaw Challenge Collaborate on a large-scale community puzzle.
• Escape Room Experience A mobile or DIY escape room with clues around the Club.
• Puzzle Stations Rotating stations featuring Sudoku, word games, tangrams, and logic puzzles.
• Puzzle Art Create a collaborative puzzle mural, one piece at a time.
SOCIAL
• Puzzle Match Mixer Find matching puzzle pieces to spark conversation and connection.
• Tournament Teams compete on speed or accuracy, with prizes for winners.
SHARE YOUR PASSIONS
THE WHY
Invite your Members to celebrate what they’re most passionate about! Whether it’s spending time with family and friends, diving into a favorite hobby, or discovering something new, this month is all about exploring what brings joy and connection. Encourage Members to share their interests, showcase their talents, and engage with others through your Member-led Clubs and interactive events –it’s the perfect time to spark inspiration and strengthen community bonds.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Skill Share Workshops Hands-on classes led by Members (photography, painting, baking, woodworking, and more).
• Travel Tales & Tips Members share favorite travel destinations, photos, and travel hacks.
• Passion to Purpose Member panel on turning hobbies into volunteer work, advocacy, or second careers.
EXPERIENCES
• Artisan Affair Members may display and sell their creations – must be hosted by the Club.
• Creative Corner Writers, artists, or poets share their process and original work.
• Passion Labs 90-minute sessions for trying new hobbies (candle-making, photo walks, line dancing).
• Wellness Weekend Member-led mini sessions on yoga, mindfulness, hiking, or nutrition.
SOCIAL
• Member-Led Club Showcase Clubs host booths highlighting their mission and activities.
• Story Swap Social Small-group conversations where members share meaningful stories.
• Creative Showcase & Cocktail Hour A social mixer featuring Member-made art and creations.
DATE/FREQUENCY February, All Month SUGGESTED PRICE Complimentary
DATE/FREQUENCY Designated Week in February
SUGGESTED PRICE $-$$$
ADD-ON OPTIONS
RESTAURANT SPECIALS Get creative with Chef to come up with chocolate themed specials for the week. These can range from Chocolate Mousse to Chocolate Wine Pairings to Cocoa-Rubbed Baby Back Ribs to Chicken Mole to Chocolate Martinis to Chocolate Stout Beers.
COMPLIMENTARY HOT CHOCOLATE AT COFFEE TALK Perfect opportunity to put away the Keurig pods and coffee grounds for the week and switch it to hot cocoa powder and marshmallows for Members and guests to enjoy!
TRILOGY® LOVES CHOCOLATE WEEK
THE WHY
REQUIRED PROGRAMMING Mature communities are required to host at least three events, one from each tier below; start-ups should host one that fit the theme. Depending on the size of the community, a door drop can be counted as an event.
The Chocolate Guessing Game is required for all communities, regardless of whether or not you have a Club. The winner will receive a Trilogy Loves Chocolate–inspired gift, provided by Central Services. The local team will announce the winner through a News post, including photos whenever possible, and will also share the post on MBS to inspire other Lifestyle teams in the future.
• Scavenger Hunt (hide chocolates around the Club)
• S’mores Night
BUDGET-FRIENDLY
• Culinary/Mixology Demos
• Tasting Class
• DIY Self Care Demos (Chocolate Face Masks, Body Butter, Candles)
• Wine/Bubbles Pairing (how to select the perfect wine or sparkling wine to complement chocolate)
• Build-Your-Own Truffles
HIGHER PRICED
• Pairing Dinner (prix-fixe menu curated by your chef with wine pairings to complement each course)
• Off- Site Adventure (visit a business specializing in chocolate, make your own chocolate bar, etc.)
MEMBER INVITATION CONTENT
We are so excited for our upcoming Trilogy Loves Chocolate Week, February XX! We have a variety of chocolate-themed events and specials for everyone to enjoy. Reserve your spot for upcoming events on MTL before they sell out! We look forward to seeing you for a sweet week ahead.
CHOCOLATE GUESSING GAME
During Trilogy Loves Chocolate Week, make sure you stop by the (location) from February XX-XX for a sweet Chocolate Guessing Game! You will find a jar full of delicious chocolates and you will be able to submit your guess of how many chocolates are in the jar.
The Member who guesses the closest number to the correct number of chocolates in the jar by the end of the week, will win a fun “Trilogy Loves Chocolate” apron! We will announce the winner after the week is over. Happy Guessing!
S’MORES NIGHT
In honor of Trilogy Loves Chocolate Week, we are bringing all your favorite kinds of chocolate to our upcoming S’mores Night! On (Date) from (Xpm-Xpm), we hope you can join us at (location) for a chocolate spread you simply won’t be able to resist. From dark, milk, and white chocolate to peanut butter and caramel filled, we will have something to satisfy everyone’s sweet tooth! Feel free to bring your lawn chairs, blankets, and closest friends to this fun event. Register your spot now on MTL!
CHOCOLATE PAIRING DINNER OR SPECIALS
Come celebrate Trilogy Loves Chocolate Week and join us in (location) on (date) for a special Chocolate Week (specials or dinner)! We have prepared a special chocolate themed menu for you that includes a prix fixe dinner with wine and cocktail parings!
The price is $XX per person. Reserve your spot now by by calling 000.000.0000 or OpenTable. We look forward to serving you soon!
DATE/FREQUENCY February 2nd
SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
MOVIE SCREENINGS You can thank Bill Murray for two EASY activation ideas! Pair “Groundhog Day” or “Caddyshack” with some popcorn, candy, and even a bar. The Members will love rewatching classic film with their neighbors.
PAR-TEE TIME! If you choose to show “Caddyshack,” you can even further enhance your event with a little PAR-TEE Cocktail Hour before the film begins. Decorate the room with golf decorations, set up a photobooth with golf clubs and an annoying little groundhog, and don’t forget the themed cocktail to pair with a charcuterie board or delicious apps.
GROUNDHOG DAY SCAVENGER HUNT
THE WHY
Groundhog Day Scavenger Hunts have become a Member-favorite event. This can simply be done by hiding Groundhogs around the Club for Members to find and redeem for a prize. You could also broaden this event by hosting a community hunt. Select a set number of homes in the neighborhood to hide groundhogs in their yard, have Members gather team and then send them on a hunt! The team that finds all the groundhogs first wins the race!
REQUIRED PROGRAMMING All communities are required to host a scavenger hunt around the Club.
MEMBER INVITATION CONTENT
WANTED! Groundhogs are on the loose at (location). Grab your detective gear and follow the clues to finding the hidden groundhogs. Make sure to stop by the (location) to pick up your map and riddles. Those that can capture them will receive a prize!
VALENTINE’S DAY
THE WHY
Valentine’s Day is a celebration of romance and love, but it’s important to remember that many of our Members are single and may feel left out. When planning activations, be sure to include options that don’t require a partner.
Your primary activation for this event will be from your Food & Beverage team, where you should be expecting to do some sort of plated style dinner. Your F&B team should determine the menu and price point, and all event details should clearly direct Members to the restaurant to make reservations.
Don’t have a Club yet? No problem. Consider hosting an afternoon wine and chocolate tasting, inviting a Chef for a culinary demonstration, or creating another engaging and creative experience.
DATE/FREQUENCY February 14th
SUGGESTED PRICE $$-$$$
ADD-ON OPTIONS
FRESH FLORAL VALENTINE ARRANGEMENT
Get crafty with your Members and show them fun ways to assemble a flower arrangement for Valentine’s Day. You can purchase flowers from your local grocery store, if there is a Trader Joe’s in your area, that would be the best place to purchase from. You can encourage Members to bring their own vase, or shop at your local Goodwill for some fun, unique and affordable vase options.
DATE/FREQUENCY March, All Month SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
To enhance the experience of Motion Month, you could do any of the following:
• Virtual Fitness Classes
• Prerecorded Fitness Classes to allow Members to achieve Bingo on their personal time/schedule.
• Healthy specials in the restaurant.
• Small discount for Members in the restaurant upon presentation of their Bingo Card.
SAMPLE AGENDA
• Provide Bingo Cards in a communal area, like at your Concierge Desk.
• Bingos can be achieved by completing 5 activities either vertically, horizontally, or diagonally, and up to 5 bingos can be achieved per Bingo Card. Once all the activities have been completed and each space has been marked, Members will be eligible for a Blackout.
• Anytime a Member completes a square, they simply make a mark on the achieved square on their Bingo Card. All marks are on the honor system.
• Once Members achieve either a Bingo or a Blackout, they will receive a ticket to be entered into a raffle for prizes given within your community.
• Those Members who have achieved a Blackout will be automatically entered into a National Raffle for a Grand Prize provided by Central Services.
MOTION MONTH
THE WHY
Motion Month is celebrated across all Trilogy properties throughout the month of March. Over four weeks, Members are invited to improve their overall wellness in a fun and interactive way with Fitness and Wellness Bingo. The Bingo cards, provided by Central Services, feature a wide variety of curated activities that span all of our Wellness Pillars –Social Connection, Physical Fitness, Intellectual Enrichment, Emotional Confidence, and Spiritual Well-being. Coordinate with your fitness and wellness teams to create a month of fun.
MEMBER INVITATION CONTENT
March is Motion Month at Trilogy! Members nationwide are invited to boost their overall wellness with Fitness and Wellness Bingo, a fun and flexible way to get moving. The Motion Month Bingo Card includes activities that can be completed both in and outside the Club, making it accessible for all fitness and comfort levels. Activities span all Wellness Pillars –Social Connection, Physical Fitness, Intellectual Enrichment, Emotional Confidence, and Spiritual Well-being.
Pick up your Bingo Card at (location) and start checking off activities as you go – on your own or with help from a team member. Complete five activities in a row (vertical, horizontal, or diagonal) to earn a Bingo, with up to five Bingos per card. Complete the entire card to earn a Blackout.
Once you’ve achieved a Bingo or Blackout, bring your card to (location) to receive raffle tickets. Winners for both Bingo and Blackout prizes will be drawn at the end of the month.
TRILOGY® BRACKET CHALLENGE
THE WHY
Each year we host the Trilogy Bracket Challenge during the Men’s and Women’s NCAA Basketball Tournaments. Members join the challenge online and fill out their brackets for both tournaments for a chance to win some great prizes and bragging rights! Basketball fan or not, this event is fun for all Members to participate in.
Central Services handles most of the heavy lifting like the promotional postings, how to instructions, digital display slides, coordination of printed brackets for display in the Club, Budget Guidance for prizes and more.
REQUIRED PROGRAMMING At minimum, you should be promoting the program as a fun, complimentary offering for Members.
DATE/FREQUENCY Annually, March
SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
HOW TO PICK PARTY Arrange an opportunity for Members to come up to the Club and get their questions answered on signing in and making their picks for the tournaments.
SHOW THE GAMES IN THE CLUB A chance to enhance revenue at the Club is to play the games on all screens, run food and drink specials to encourage gathering in the Club. Encourage participants to wear their favorite team jersey.
CHAMPIONSHIP WATCH PARTY Similar to the above, show the Championship Game at the Club with an appetizer buffet, drink specials, and fun games!
DATE/FREQUENCY March 14th SUGGESTED PRICE Complimentary-$$
NATIONAL PI DAY
THE WHY
Pi Day celebrates the mathematical constant π (pi), approximately 3.14, which represents the ratio of a circle’s circumference to its diameter. Observed on March 14th to match the numeric date (3/14), the day encourages learning, appreciation of math, and creative problem-solving.
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme.
EDUCATIONAL
• Math History Workshop An overview of pi, notable mathematicians, and its impact on science, art, and engineering.
• Trivia & Facts A short quiz or talk on fun facts, cultural references, and everyday uses of pi.
EXPERIENCES
• Pi Tasting & Math Games Enjoy mini pies paired with fraction, area, and circumference challenges.
• Pi-Themed Art Create circular or spiral art, or a collaborative pi-inspired mural.
• Math Escape Challenge A pi-themed puzzle adventure using geometry and logic.
• Pi Walk A scavenger hunt featuring measurement, geometry, and hidden pi clues.
SOCIAL
• Pi Eating Contest Invite your department heads and Club Manager to participate. Keep it fun and light.
• Pi & Sip Social Sample pies (pizza pies work too!) while answering pi trivia and conversation prompts.
• Game On! Team challenges to memorize digits, solve pi puzzles, and complete circle-based games.
ST. PATRICK’S DAY
THE WHY
St. Patrick’s Day: or the Feast of Saint Patrick – is a worldwide celebration where everyone gets a chance to wear some green, bust out those shamrocks and enjoy a wee bit of Irish culture. To that end, your event should be respectful to the original source material but also a lot of fun.
Your primary activation for this event will be from your Food & Beverage team who should create either plated or buffetstyle dinner for the celebration.
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme.
ENTERTAINMENT Some form of entertainment for the evening should be provided. This could be as simple as hiring an Irish-themed band to play traditional Irish music, or you could contact local dance companies to hire Irish dancers for the evening. The lowest bar here would be to hire a DJ with a set Irish-themed playlist.
MEMBER INVITATION CONTENT
Help! (Club Name) is under attack by mischievous leprechauns—and only you can help recover our stolen treasures! Join us on Saturday, March 17th for a festive twopart adventure.
We’ll kick things off in (location) at (time) with coffee and pastries to fuel up for a grand scavenger hunt. Once everyone is ready, you’ll receive your instructions and set off in search of runaway keys – each one a chance to unlock our treasure chest filled with incredible prizes.
At (time), we’ll regroup in (location) for a traditional Irish dinner. The evening’s entertainment will feature one of our favorite bands, (band name), keeping us dancing from (time) to (time).
Be sure to bring along any keys you find during the scavenger hunt. You’ll have opportunities throughout the night to try your luck at opening the treasure chest. If your key opens the lock, you’ll take home all the treasures inside!
The cost to participate in this two-part event is $XX. Space is limited, so don’t wait. Happy hunting!
DATE/FREQUENCY March 17th
SUGGESTED PRICE $$-$$$
ADD-ON OPTIONS
• Off-site Brewery Tour
• Beer-making Class
• Themed Happier Hour with drink specials and prizes for best dressed
• Educational experience featuring a guest brewmaster sharing historical insights
• St. Patrick’s Day Trivia
• Check MBS to see what events took place last year for inspiration
DATE/FREQUENCY April, All Month SUGGESTED PRICE Complimentary-$$
NATURE’S GOODNESS
THE WHY
Take time this month to reconnect with the natural world and appreciate Earth’s incredible bounty. Encourage Members to slow down, get outside, and explore the beauty around them. From nature walks and eco-friendly workshops to farmers’ markets and inspiring talks, this theme invites your community to celebrate and honor the richness. You may also lean into your culinary demos and theme this month’s demo around unique food items in your geographic area.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Pollinator Power Bees, butterflies, and pollinatorfriendly gardens.
• Farm-to-Table 101 How local produce gets from farm to plate, plus seasonal recipes.
• Herbal Remedies & Healing Plants An intro to herbs, teas, and aromatherapy.
• Conservation Conversations Local wildlife and preservation with an expert or park ranger.
• Birdwatching Basics Identifying local birds and using binoculars or tracking apps.
EXPERIENCES
• Community Farmers’ Market Local produce, honey, flowers, and handmade goods.
• Composting Demo Hands-on tips for turning kitchen scraps into compost.
• Farm Tours Visits to classic or specialty farms like mushrooms, lavender, bees, or hydroponics.
• National Parks Week Free park entry, April 20th–29th.
SOCIAL
• Garden Party Social Tea, lemonade, and light bites in a garden setting.
• Plant Swap & Sip Trade plants or cuttings while enjoying drinks.
• Community Harvest Dinner Dishes made with seasonal or local ingredients by the Culinary team.
• Stargazing Social Set up telescopes and blankets for a cozy night under the stars.
PETSTOCK™ WEEK
THE WHY
It’s time to celebrate the honorary Members of our Trilogy community – our pets! Each year, we dedicate a special week, Petstock, to honor your furry (and not-so-furry) friends.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
MEMBER INVITATION CONTENT
• Pup-Strut Meet us at (location) for a one-mile walk with neighbors and dogs. Don’t have a dog? No problem –join us anyway! All dogs must be leashed, well-behaved, and owners should bring cleanup supplies. The walk concludes back at (location) with complimentary coffee and puppuccinos.
• Paint Your Pet Our annual creative expression class returns – get ready to unleash your artistic side!
• DIY Organic Dog Treats Learn how to make healthy treats for your pups in a special culinary demonstration hosted by our Lifestyle team.
• Yappy Hour Join us at (location) from (time) to (time) for drinks and socializing. Dogs must be well-behaved and on a leash to attend.
• Petstock Vendor Affair Enjoy an educational morning starting with an agility seminar and a wildlife presentation featuring reptiles of the Southwest. Explore vendors showcasing dog fashion, personalized collars, and more. Don’t miss our mobile groomer – click to schedule an appointment for your pup!
• Closing Walk & Pool Paw-ty Celebrate the end of the week with a walk and poolside festivities for pets and their humans.
For more details and to register for any Petstock events, check out MTL.
DATE/FREQUENCY Designated Week in April
SUGGESTED PRICE Complimentary-$
ADD-ON OPTIONS
COMPLIMENTARY
• A community walk with leashed, wellbehaved dogs with the lifestyle or fitness team. Pup-Strut is an attention getting name for the event.
• Local shelter adoption on-site.
• Yappy Hour at the Club, if approved by Club Manager. Most of our Clubs do not allow pets, so this is a simple activation that is well-received.
EXPERIENCES WITH ASSOCIATED COSTS
• Mobile groomer or dog washing experience.
• Agility Training Demo.
• Create Your Own Cat Nip Toy.
• Pet Culinary Demo
• Paint Your Pet Night.
• Build Your Own Bird House.
DATE/FREQUENCY April, 3rd Monday SUGGESTED PRICE Complimentary-$
PATRIOTS’ DAY
THE WHY
Patriots’ Day commemorates the battles of Lexington and Concord, the opening conflicts of the American Revolutionary War in 1775, honoring the courage and spirit of the early patriots who fought for independence. It’s a day to reflect on American history, civic pride, and the values of freedom and community.
REQUIRED PROGRAMMING All communities at a minimum should have a News post that is pulled into your Member communication.
EDUCATIONAL
• Revolutionary History Workshop Key events, battles, and impact of the American Revolution.
• Patriot Profiles Stories, trivia, and discussion on influential Revolutionary figures.
• Local History Tour Walking tour or virtual presentation of Revolutionary-era landmarks.
EXPERIENCES
• Historical Reenactment Day Live reenactments with optional member participation.
• Patriots’ Picnic Themed outdoor gathering with colonial-style fare.
• Trivia & Games Social Team trivia focused on Revolutionary and local history along with era-themed games and competitions.
EASTER EGGSTRAVAGANZA
THE WHY
Easter is a cherished time for families to come together, making it the perfect opportunity to host a fun, nondenominational event everyone can enjoy. Since it often coincides with spring break, it’s also a great chance to include programming for children and visiting grandchildren – even in age-restricted communities.
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme.
A typical Lifestyle Easter event includes three main parts:
1. Appearance by the Easter Bunny
2. Crafts and games for kids of all ages
3. An Easter Egg Hunt
Easter Bunny costumes are easy to find online. Choose one that fits multiple team members comfortably. Plan a set schedule for Bunny visits, provide a “throne” for photos, and assign a helper to guide guests – visibility is limited, and those costumes get hot quickly!
Crafts and games are your chance to get creative. Simple activities like decorating paper eggs, face painting, or bubble stations keep kids engaged. For young children, switch activities every 15 minutes or so to maintain interest.
Finally, the Egg Hunt! There are many ways to organize one, but the tips found in this guide, gathered from experienced Lifestyle Directors, will help your event run smoothly.
MEMBER INVITATION CONTENT
It’s almost time for our annual Easter Eggstravaganza! Bring your little ones out on (date) at (time) in the (location) for a morning filled with fun. Join us for age-specific Easter egg hunts, music, games for all ages, and of course, a special visit from the Easter Bunny!
The egg hunts will kick off at (time) in the following order:
• Ages 0-3 | Ages 4-6 | Ages 7 and older
As soon as one age group finishes up, we will immediately move on to the next. Registration to join in on the hunt is open at the (location). Please include the child’s first and last name along with their age. Remember, Easter is the best time to put all your eggs in one basket so let the hunt begin!
DATE/FREQUENCY Annually, check your calendar for specific date
SUGGESTED PRICE Complimentary-$
ADD-ON OPTIONS
• Don’t forget hydration! A small bar with sodas, water, and adult beverages keeps everyone refreshed and can generate extra revenue.
• A portable sound system helps play kids’ tunes and make announcements.
• If you have F&B, consider an Easter brunch add-on – from a full meal to a casual buffet. Some communities even split Easter into two days: Saturday for the Eggstravaganza, Sunday for brunch.
• Consider adding an Adult Egg Hunt with plastic eggs containing mini liquor bottles, lottery scratchers, or complimentary event vouchers.
EASTER EGG HUNT DO’S & DON’TS
DO’S
• Divide by Age Break children into groups (0–3, 4–6, 7+) and, if possible, space groups physically. Assign each group its own area.
• Age-appropriate Treats Avoid choking hazards for the youngest group and make older groups’ hunts more challenging.
• Define the Hunt Area Clearly mark where eggs can and cannot be hidden, keeping everything within parents’ line of sight.
• Keep Extras Store extra eggs and baskets for late arrivals or children who don’t get any.
• Have a Backup Plan Prepare an indoor space in case of bad weather.
• Overprepare Plan 10–30 eggs per child, with a minimum of 1,000 eggs. Seal eggs with tape and assemble with team help.
• Reuse Eggs Safely Set up a station to collect opened eggs and disinfect them (½ cup bleach per gallon of water) for future use.
DON’TS
• Don’t Run All Groups at Once Siblings and different ages make a single group chaotic.
• Avoid Chocolate Even in cool weather, it can melt. Use gummies for 0–3 and hard candies like Nerds, Smarties, or Jolly Ranchers for older kids.
• Don’t Leave Long Gaps Between Groups Large numbers of eggs can be collected quickly.
• Avoid Hazards Don’t hide eggs near busy streets or unprotected pools. If unavoidable, assign a staff member to monitor the area.
PRICING TIP Make this a complimentary event to encourage participation. If charging, consider a family rate rather than per person to boost engagement.
EARTH DAY
THE WHY
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme.
COMMUNITY CLEANUP Grab a group of volunteers and head out into the community for a cleanup day! This could be within the walls of the Club or outside it to help the larger community. Provide Members with trash bags, gloves, bottled water, and some snacks.
SHRED EVENT Invite a mobile shred truck out to the community to securely destroy Members’ sensitive documents. This allows the paper to be disposed of properly, and in most cases, recycled safely, and helps the environment by avoiding destruction via fire which is a common way people destroy documents.
FIELD TRIP TO A RECYCLING PLANT Get in touch with your city or county to set up a field trip and educational visit to a Recycling Plant or Facility!
SUSTAINABLE GARDENING Invite a local gardener or farmer to talk about sustainable gardening.
COMPOST 101 Invite a local gardener or farmer who can teach Members how to compost at home!
ZERO WASTE 101 Find a local person who can come to the Club or look for an online course like this one to teach Members about low waste living. Check out your local universities for experts in this field willing to come out and donate their time.
PLANT A TREE Work with Shea, your HOA, etc. to determine a spot where you could plant a new tree each year. Invite Members to help.
MEMBER INVITATION CONTENT
Earth Day began in the United States in 1970 and has since grown into a day of conservation around 190+ countries worldwide. (Club name) is celebrating by (event/activity) on April 22nd at (time).
(Select one of the event descriptions to use).
DATE/FREQUENCY April 22nd
SUGGESTED PRICE Complimentary-$$
EVENT DESCRIPTIONS
COMMUNITY CLEANUP Meet us at (location) at (time) to prepare for our cleanup by grabbing supplies and sustenance! Rubber gloves, trash bags, bottled water, and a few snacks will be provided. We recommend wearing comfortable clothing and shoes. Once we’re ready, we’ll set out in in groups (depending on how big our group size is) and tackle a few areas of the community!
Please register if you plan to join us so that we may prepare accordingly. Thank you in advance for your help in keeping our community and world clean!
SHRED EVENT Get rid of your documents safely, securely, and environmentally friendly by bringing them to get shredded by the mobile shred truck! Your documents will not only be securely destroyed but recycled as well. It’s a win-win!
Head to the (location) with your banker’s box of documents for secure destruction. One banker’s box per Member, please. Please register if you plan to join us so that we may prepare accordingly.
DATE/FREQUENCY May, All Month SUGGESTED PRICE Complimentary-$
MOLD YOUR MIND
THE WHY
Learning knows no bounds! This month, encourage your Members to embrace opportunities that spark creativity, inspire growth, and unlock their full potential. From trying something new to challenging the mind in fresh ways, this theme is all about stepping outside comfort zones and discovering the joy of lifelong learning.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Brain Fitness 101 Engaging memory and cognition exercises.
• Creative Confidence Class Simple practices to quiet self-doubt and spark creativity.
• The Science of Happiness Research-backed tools for joy, gratitude, and purpose.
• Transformational Book Club Discuss books that inspire growth and creativity.
EXPERIENCES
• Try Something New Week Mini intros to activities like painting, pickleball, dance, pottery, or ukulele.
• Personal Growth Challenge 30 days of prompts to stretch comfort zones.
• MasterClass Learn new skills from local experts.
SOCIAL
• Share Your Skill Mixer Members rotate stations to share favorite hobbies.
• Story Swap Lessons Learned Personal stories of risktaking and growth.
• Game Night for the Brain Strategy, puzzle, and word games with laughs.
• TED Talk & Toast Watch inspiring talks and discuss over drinks or dessert.
• Comfort Zone Bingo A month-long challenge to try new things and connect.
DERBY DAY
THE WHY
Derby Day is a festive celebration inspired by the Kentucky Derby, full of horse racing, style, southern food, and lively social fun! Host your event with the Derby playing at your Club or Sales Center so Members and prospects can watch.
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme.
EDUCATIONAL
• Design Your Own Fascinator Hat
• Derby-themed Trivia EXPERIENCES
• Mixology Demo Derby Day Mint Julep
• Culinary Arts Class Derby Day Hot Brown
• Culinary Demo Cracklins & Pimento Cheese
SOCIAL
• Kentucky Derby Race and Garden Party Members dress to impress and enjoy spending time together on this special day. Engage with the F&B team to design and cater this party. Make certain the venue you select has adequate AV to ensure all partygoers comfortably watch the Derby. Suggestions include:
• LED Digital Display (20ft) with surround sound to livestream the race.
• Fresh red roses on all tables (including buffet).
• Millionaire Row Recipes.
MEMBER INVITATION CONTENT
Join us for a fun-filled day of Derby Action at (Club Name)! It’ll be a true Millionaire’s Row Experience. The Derby Viewing Party includes gourmet buffet and cash bar with Derby-inspired cocktails while we livestream the exciting races. The event wouldn’t be complete without a contest, so we will have a women’s best hat and best dressed gentleman contest. Hats and bowties are encouraged.
DATE/FREQUENCY May, First Saturday SUGGESTED PRICE $-$$
ADD-ON OPTIONS
To add flare to your Derby Party, consider hiring live music or a DJ to create a true party atmosphere. Create a horse racethemed game for prizes and tie it to the outcome of the Derby. Have a stick-horse Derby or tricycle derby for partygoers to compete in for prizes.
DATE/FREQUENCY May, Second Sunday
SUGGESTED PRICE $-$$
MOTHER’S DAY
THE WHY
Mother’s Day is a celebration honoring mothers, grandmothers, maternal figures, and the nurturing relationships that shape our lives. It’s an opportunity to express appreciation, reflect on meaningful relationships, and create moments that celebrate connection, gratitude, and togetherness.
EDUCATIONAL
• Legacy & Storytelling Workshop Reflect on influential women through shared stories or written keepsakes.
• Nurturing Wellness Seminar A discussion on self-care, mindfulness, and emotional well-being.
EXPERIENCES
• Make-Your-Own Bouquet Create a floral arrangement for yourself or someone special.
• Mother’s Day Craft Studio Hands-on stations for cards, keepsakes, and small gifts.
• Tea & Treat Tasting Enjoy curated teas and sweet pairings in a relaxed setting.
SOCIAL
• Brunch Social Light brunch with guided conversation and reflections.
• Generations Mixer Share stories and wisdom from mothers and maternal figures.
• Mother’s Day Trivia Fun trivia featuring mothers in pop culture, history, and film.
ARMED FORCES DAY
THE WHY
Armed Forces Day honors the men and women currently serving in the United States military across all branches – Army, Navy, Air Force, Marine Corps, Coast Guard, and Space Force. Established in 1950, the day recognizes their dedication, sacrifice, and commitment to protecting the nation. It serves as an opportunity for communities to show appreciation, learn more about military service, and foster a spirit of unity, gratitude, and patriotism.
REQUIRED PROGRAMMING All communities should at a minimum have a News post that can be pulled into your Member communication. Mature communities may already have a tradition started that should be continued.
EDUCATIONAL
• Veterans & Service Stories Personal stories and insights from residents or guest speakers.
• Military Traditions & Symbols Learn the meaning behind flags, medals, insignia, and customs.
EXPERIENCES
• Flag Etiquette Demo Hands-on instruction in proper flag handling and folding.
• Care Package Assembly Build care packages for deployed service members.
• Patriotic Crafting Create décor or cards for troops or community display.
• Military Fitness Sampler Gentle, military-inspired movements for all abilities.
SOCIAL
• Armed Forces Appreciation Social Light refreshments, card signing, and reflection.
• Military Movie Night Watch a military-themed film with optional discussion.
• Patriotic Trivia Night Team trivia on military history and pop culture.
• Honor Wall Display A photo tribute recognizing family members who served.
DATE/FREQUENCY May, Third Saturday SUGGESTED PRICE Complimentary
DATE/FREQUENCY May, Last Monday
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
• Put on a community-wide parade.
• Host local veterans or active military to honor the fallen.
• Work with any Members that are veterans to create an event that they feel best honors the holiday.
MEMORIAL DAY WEEKEND
THE WHY
The Club should place American Flags throughout the community and offer a a BBQ or gathering, preferably outdoors, as this typically is the start to the summer season. This could also coincide with your outdoor pool opening. It is also imperative that the Club recognizes the true meaning of the holiday and provides some sort of notion to the military.
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme and setup a prominently displayed Missing Man Table in a common area of the Club.
MISSING MAN TABLE Set up a POW/MIA Missing Man Table to honor fallen, missing, or imprisoned U.S. service members. Traditionally, it includes a white tablecloth, single chair, candle, optional book of faith, inverted glass, and a red rose with ribbon, plus a plate with lemon and salt.
MEMBER INVITATION CONTENT
Put on your red, white, and blue and head to the Club to celebrate Memorial Day with an outdoor BBQ. The Food & Beverage Team has been hard at work preparing a specialty menu that is fit for the occasion.
This also marks the start of our outdoor pool season, so grab your friends, family, and neighbors and enjoy a beautiful day celebrating community at the Club!
Tickets are $XX and include (inclusions).
We hope to see you there!
WOMEN’S GOLF WEEK
THE WHY
Women’s Golf Week celebrates and supports women in golf, recognizing the sport’s physical, mental, and social benefits while promoting greater inclusion and accessibility. Held annually during the last week of May/first week of June, the celebration encourages women of all ages and skill levels to explore the game. The week highlights the camaraderie, confidence-building, and wellness aspects of golf, while offering fun ways to participate both on and off the course. Consider a retail sale offering if applicable for your location.
REQUIRED PROGRAMMING All communities are required to participate. No golf course? Get creative with the ideas below or seek out a local course.
EDUCATIONAL
• Golf Basics Intro to equipment, etiquette, scoring, and course terms.
• Golf Fitness & Wellness Stretching and strength for injury prevention and overall wellness.
EXPERIENCES
• Beginner Clinic with a Pro Hands-on instruction in putting, chipping, and swing basics.
• Short-Game Stations Putting and mini challenges for all skill levels.
• Golf Simulator Try-It Virtual play on famous courses, no experience needed.
• Women’s Golf Social & Sip Casual gathering with themed drinks and light activities.
• Golf Bingo or Trivia Night Team games covering golf history and pop culture.
• Ladies’ Nine & Wine (or 3-Hole Walk) Low-pressure course play with social time.
• Team Putting Challenge Fun, accessible putting contest anyone can join.
DATE/FREQUENCY Designated Week, Usually in Late May/Early June
SUGGESTED PRICE $$-$$$
DATE/FREQUENCY Designated Week, usually in May
SUGGESTED PRICE $-$$$
REQUIRED PROGRAMMING
CORK COLLECTION Each year, we partner with organizations for cork collection. Guidance will be provided by your National Lifestyle Director.
RESTAURANT SPECIALS Get creative with Chef to come up themed specials that incorporate wine, either in the ingredients or with suggested wine pairings. Pairings can go with existing dishes you’d like to highlight from your current menu or something completely new for the week. Yum!
TRILOGY® WINE WEEK
THE WHY
REQUIRED PROGRAMMING Mature communities are required to host at least three events, one from each tier below; start-ups should host one that fit the theme.
EDUCATIONAL
Cooking with Wine
Wine Rep On-Site
SOCIAL
Wine Tasting
Winery Off-site Trip
Wine Festival/Showcase
BARREL MASTERS
Wine/Winemaker Dinner
Sip & Learn
Wine Trivia/Bingo
Wine & Spa Packages
Sip & Paint
Exclusive Happier Hour Giveaway Item
MEMBER INVITATION CONTENT
WINE TASTING DINNER Join us on (date) at (time) to explore (winery name) wines with a three-course menu expertly paired with each wine. A wine representative will be on-site to guide you through the flavors. Reserve your spot on MTL— space is limited!
WINE DOWN WEDNESDAY Join us in (location) for wine education, tasting, and fun. Sample premium wines and enjoy small appetizers while experts share insights about each variety. Tickets are $XX per person – register on MTL.
WINE PAIRING SPECIALS During Trilogy Wine Week, enjoy a three-course prix fixe menu for $XX (food only) with suggested wine pairings, or savor each course separately. Chef and the Culinary Team will guide your culinary and wine experience.
WINE FESTIVAL Celebrate Trilogy Wine Week at our Spring Wine Festival on (date)! Sample wines from participating vendors, enjoy chef-selected hors d’oeuvres, and listen to live music by (performer). Participating vendors include: (name of wineries).
NATIONAL NURSE’S DAY
THE WHY
National Nurses Day honors the vital contributions of nurses in healthcare, recognizing their dedication, skill, and compassionate care. Celebrated annually on May 6th, it kicks off National Nurses Week (May 6th-12th) and serves as an opportunity to acknowledge the impact nurses have on patient outcomes, community health, and overall well-being.
REQUIRED PROGRAMMING All communities should have a News post that can be pulled into your Member communication. If your community has quite a few retired nurses, activate with a special event.
EDUCATIONAL
• Nursing History & Impact An overview of nursing’s evolution, key figures, and modern roles.
• Health & Wellness Seminar Sessions on nutrition, preventive care, or stress management.
EXPERIENCES
• Hands-On Wellness Stations First aid demos, blood pressure checks, or mindfulness activities.
• Nurse Appreciation Art Create a collaborative “thank you” mural for local healthcare facilities.
SOCIAL
• Nurse Appreciation Social Refreshments, thank-you notes, and shared stories honoring nurses.
• Health-Themed Game Night Trivia, wellness bingo, and nurse-inspired challenges.
• Storytelling Circle Personal reflections on healthcare moments and the impact of nurses.
DATE/FREQUENCY May 6th
SUGGESTED PRICE Complimentary
DATE/FREQUENCY May 10th
SUGGESTED PRICE $$-$$$
NATIONAL GOLF DAY
THE WHY
National Golf Day celebrates the game of golf, highlighting its physical, social, and recreational benefits. The day recognizes golf as a sport that promotes fitness, friendly competition, and community engagement, while also honoring the professionals and organizations that grow and support the game. It’s an opportunity to appreciate the tradition of golf, encourage participation, and bring people together around a shared passion. Consider a retail sale offering if applicable for your location.
REQUIRED PROGRAMMING All communities are required to participate. Team up with your golf team to plan a fun event if one isn’t already scheduled. No golf course? Get creative with the ideas below or seek out a local course.
EDUCATIONAL
• Golf History & Legends Highlights of golf’s origins, iconic players, and key moments.
• Golf Technique Seminar Basics of swing, putting, and course strategy.
• Trivia Challenge Fun quizzes on courses, tournaments, and famous golfers.
EXPERIENCES
• Mini Golf Tournament A pop-up putting course designed with Member input.
• Golf Clinic with a Pro Hands-on instruction in driving, chipping, or putting.
• Simulator Experience Play or practice on famous courses indoors.
• Golf Art & Crafts Create personalized golf-themed keepsakes.
SOCIAL
• Golf & Sip Social Casual golf games paired with refreshments.
• Team Challenge Scramble-style or putting contests.
• Golf Storytelling Circle Share favorite memories, courses, and moments on the green.
BARRELS & BBQ
THE WHY
Treat your Members to the irresistible combination of smoky, savory flavors and the classic appeal of fine spirits. Celebrate the peak of summer with experiences that delight the palate and bring people together over great food, handcrafted drinks, and shared moments of indulgence.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Wine & Wood Learn how barrel aging shapes wines and spirits.
• The Science of Smoke Wood types, temperature, and timing behind smoky flavor.
• Grilling Gear Demo A look at must-have BBQ tools and techniques.
• Flavor Lab Mix custom BBQ rubs and spice blends to take home.
EXPERIENCES
• Barrels & Bites Guided tastings and BBQ bites.
• Hands-On Grilling Learn to grill steaks, ribs, or veggies with expert tips.
• DIY Sauce-Making Create a signature BBQ sauce.
• BBQ & Blues Night Live music, smoky flavors, and bourbon under the stars.
• Meat Thermometer Mastery Quick demo on hitting perfect temps.
SOCIAL
• Bourbon & Bonfire Fire pits, s’mores, and bourbon flights.
• BBQ Around the World Explore global BBQ styles.
• Cornhole & Cocktails Casual tournament with drinks and bites.
DATE/FREQUENCY June, All Month
SUGGESTED PRICE Complimentary-$
NATIONAL DONUT DAY
DATE/FREQUENCY June, First Friday
SUGGESTED PRICE Complimentary-$
THE WHY
Celebrate by coordinating with the F&B team to offer Members complimentary donuts and coffee in the morning. In most communities, our weekly Coffee talks take place on Friday, this is a great way to combine two events into one.
MEMBER INVITATION CONTENT
This Friday is National Donut Day. To celebrate, we will be providing complimentary donuts and coffee in the (location) from (time). “Donut” miss out on this fun class where you will get to make your very own donut trio!
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme.
ADD-ON OPTIONS
To improve the experience by asking the culinary team to host a hands-on, donut-making class and/or offer a donut decorating class.
BOURBON WEEK
THE WHY
Bourbon Week (or Spirits Week, depending on the National Calendar) is a celebration featuring tastings, cocktail demos, and events that let you sip, learn, and enjoy this classic spirit!
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL $
Bourbon Trivia
Bourbon Barrels, Storage, & Bottling Education
EXPERIENCES $-$$
Culinary/Mixology Demo
Bourbon Tasting
SOCIAL $$-$$$
Bourbon, BBQ, & Blues Themed Festival
History of Bourbon in America
How to Drink Bourbon
Bourbon & Cigar Night
Bourbon/Whiskey Blending
Off-site Bourbon Experience
Bourbon Pairing Dinner
MEMBER INVITATION CONTENT
From June (date) to (date), kick back, relax, and enjoy a week on the rocks as we celebrate the ultimate American spirit – Bourbon! Bourbon Week celebrates America’s only native spirit with fun events, delightful cocktails, and special dishes in the restaurant.
(Your community’s specific event details and menu).
Reserve your spot on MTL today, space is limited!
DATE/FREQUENCY Designated Week, usually in June
SUGGESTED PRICE $-$$$
ADD-ON OPTIONS
Want to make Bourbon Week even more special? Pick additional events from each category or some up with your own, creative idea. The more we can program to the theme, the more exciting and engaging it will be for our Members. For example, add a bourbon twist to your Coffee Talk for the week, work with the F&B team to include a bourbon surprise during happier hours, or make Jukebox Bingo all songs that mention bourbon!
DATE/FREQUENCY Designated Week, usually in June
SUGGESTED PRICE $-$$$
ADD-ON OPTIONS
OFF-SITE TRIP Organize a trip to a local history memorial and museum. In some cases, the entrance fee may be waived in honor of the holiday or at the very least offer a discount for our seniors.
INTELLECTUAL ENRICHMENT Invite a local historian for an educational session or a local librarian providing book reviews on the history of the flag.
F&B SPECIAL Offer a special menu at the pool, maybe a BBQ or a simple red, white, and blue ice cream social.
MEANINGFUL Offer an opportunity to dispose of Members worn out flags. Contact your local American Legion lodge for assistance.
YOUTH PROGRAMMING
• Show a historical themed flag day movie at the pool.
• Wear red, white, and blue while providing an opportunity to decorate cookies and pictures representative of the flag. Prepare kids trivia based on the age of the attendees.
FLAG DAY
THE WHY
REQUIRED PROGRAMMING There are two bare minimums for this special day in June.
• Placing small flags on either side of the entrance drive to the Club. In mature communities, our Member-led Veterans Club might place these out in the morning and picks up and stores that evening. In a smaller community this starts with the Lifestyle Team. These can be purchased online.
• Engaging your Veterans Member-led Club to assist with a special ceremony at the flagpole at the entrance to your Club. This event usually takes place in the morning. A perfect offering for your Members is complimentary pastry and coffee. In addition, play the national anthem and ask a Member to lead or a solo trumpeter.
MEMBER INVITATION CONTENT
Flag Day is a day to celebrate the Stars and Stripes. Please join us in honoring old glory, it’s Flag Day and we are looking for volunteers to help us the line the drive with American Flags. Stop by the (location) at (time) to pick up your flags. We suggest you bring a hammer and a long screwdriver to make placing the flags in the ground easier. We’ll head out as a group to get those flags into the ground for our community and guests to enjoy.
Once you’ve placed your flags, we invite you to head back up to the (location) for coffee and donuts, compliments of your BlueStar team.
Our Veterans Club will be presenting a special Flag Day program, at the base of the flagpole as they join in unity this morning with the raising of the flag. There will be a singing of the national anthem and our very own Member (name) will be playing Taps for us to enjoy. Plan on arriving at (time) as the ceremony will get underway at (time).
We look forward to seeing you at either or both of these events to celebrate the Stars and Stripes.
FATHER’S DAY
THE WHY
Celebrate the fathers in your Club and provide a space for them to be appreciated. Your F&B team will typically create a special offering, whether a unique menu, discounts, or carry-out options. If your Club has a golf course, consider tying in a tournament to activate multiple Club spaces.
Common F&B options include a Dad’s Day special, like a prime rib dinner, or a more casual BBQ at a friendlier price point. If your Club lacks on-site dining, explore catering options such as local food trucks or partnering with nearby hotels and restaurants offering Father’s Day specials. With advance planning, you can even transport groups of Members to these venues for a memorable experience.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
MEMBER INVITATION CONTENT
Come and celebrate Dads with us! Don’t worry about starting up the grill and cleaning the mess, we’ll do it for you! Best part, Dad’s first beer is on us! Enjoy great music by the pool, a delicious buffet, lawn games, and a waterslide bounce house! The BBQ buffet will be served from (time) to (time). The buffet will include (menu). The price for this great offering is just (insert price).
Call 000.000.0000 or visit OpenTable for reservations.
DATE/FREQUENCY June, Third Sunday
SUGGESTED PRICE $-$$$
ADD-ON OPTIONS
• You don’t have to limit yourself to just food! Offer a few beer and cocktail specials to make it even more fun.
• If your Club has access to a spa or salon, don’t hesitate to get them involved with Father’s Day specials.
• Guys’ nights or off-site trips for “just the boys” also are great ways to celebrate Father’s Day. This might include a poker night, movies, or other activities.
national cheese day
DATE/FREQUENCY June 4th
SUGGESTED PRICE Complimentary-$
NATIONAL CHEESE DAY
THE WHY
National Cheese Day celebrates one of the world’s oldest and most beloved foods, recognizing its global history, culinary versatility, and cultural significance. Observed annually on June 4th, the day encourages people to explore new flavors, learn about cheese-making traditions, and enjoy cheese-centered experiences.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
EDUCATIONAL
• Cheese Around the World Origins, regional specialties, and traditional cheese-making.
• Cheese Pairing 101 Tips for pairing cheese with fruits, nuts, crackers, wines, or mocktails.
• Cheese-Making Basics Demo of simple cheeses like ricotta or mozzarella.
EXPERIENCES
• Build-Your-Own Board Learn presentation and flavorbalancing techniques.
• Tasting Stations Sample soft, aged, blue, smoked, goat, and international cheeses.
• Fondue or Raclette Experience Interactive, warm cheese tasting for a cozy setting.
SOCIAL
• Trivia Night Team trivia on cheese history, pairings, and fun facts.
• Cheese & Wine/Mocktail Mixer Tasting with social games or guided conversation.
JUNETEENTH
THE WHY
Juneteenth commemorates June 19th, 1865, the day when enslaved people in Galveston, Texas, were informed of their freedom – more than two years after the Emancipation Proclamation. Recognized as the oldest known celebration marking the end of slavery in the United States, Juneteenth honors African American history, resilience, culture, and the ongoing pursuit of equality. The day encourages reflection, education, celebration, and community connection through shared stories, traditions, and cultural expression.
OPTIONAL PROGRAMMING If appropriate for your community or you have already started a tradition, please continue.
EDUCATIONAL
• History Presentation Origins, cultural significance, and evolution into a national holiday.
• Spotlight on African American Innovators Profiles of leaders in arts, science, literature, and culture.
• Documentary & Discussion Short film on Juneteenth or Reconstruction with guided conversation.
EXPERIENCES
• Art & Expression Studio Create artwork inspired by freedom, unity, or heritage.
• Community Quilt Project Design individual squares symbolizing hope, later combined into a display.
SOCIAL
• Community Social Light refreshments, themed décor, and conversation prompts.
• Cultural Trivia Night Team trivia on African American history, achievements, and culture.
• Tasting Table Foods inspired by Juneteenth colors and traditional dishes.
DATE/FREQUENCY June 19th SUGGESTED PRICE Complimentary-$
DATE/FREQUENCY June 21st
SUGGESTED PRICE Complimentary-$
SUMMER SOLSTICE
THE WHY
The Summer Solstice marks the longest day of the year, when the Northern Hemisphere receives the most sunlight, and is often associated with renewal, reflection, and community gatherings. Celebrating the solstice provides opportunities to connect with nature, enjoy outdoor activities, and embrace wellness, mindfulness, and social engagement.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
EDUCATIONAL
• Solstice Science & History Astronomy, seasonal changes, and global solstice traditions.
• Sun & Nature Talk Benefits of sunlight, circadian rhythms, and safe sun practices.
EXPERIENCES
• Sunrise/Sunset Gathering Nature walks, meditation, or yoga to celebrate the longest day.
• Outdoor Art Sun- or nature-inspired painting, mandalas, or collaborative murals.
SOCIAL
• Longest Day Trivia Team trivia on summer, nature, astronomy, and solstice traditions.
• Sun-Themed Crafts & Chat Create crafts like sun catchers while socializing.
• Evening Firelight or Lantern Activity Storytelling, music, and reflection under the evening sky.
PRIME SUMMERTIME
THE WHY
Treat your Members to the irresistible combination of smoky, savory flavors and the classic appeal of fine spirits. Celebrate the peak of summer with experiences that delight the palate and bring people together over great food, handcrafted drinks, and shared moments of indulgence.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Summer Safety & Wellness Tips on hydration, sun protection, and healthy summer habits.
• Beat the Heat Cooking Class Chilled soups, salads, and grill-free recipes.
• Hydration Station Infused water recipes and electrolyte tips.
EXPERIENCES
• DIY Popsicle Lab Make gourmet popsicles with fresh fruit and fun mix-ins.
• Sunrise Stretch or Sunset Yoga Gentle outdoor sessions to avoid the midday heat.
• Ice Cream Social Build-your-own sundaes and floats with unique toppings.
SOCIAL
• Cool Down Cocktail Crawl Sample refreshing drinks at multiple community spots.
• Watermelon & Wine Tasting Pair summer fruits with crisp wines or spritzers.
• Summer Soirée Under the Stars Outdoor dinner with string lights, fans, and chilled rosé.
DATE/FREQUENCY July, All Month
SUGGESTED PRICE Complimentary-$
DATE/FREQUENCY July 4th
SUGGESTED PRICE Complimentary-$
INDEPENDENCE DAY
THE WHY
Independence Day, the day the United States of America proclaimed its independence from England by signing the Declaration of Independence. This holiday is the most patriotic and enthusiastically celebrated of all America’s holidays.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
GOLF CART/BIKE PARADE Bring your community together on Independence Day with a festive Golf Cart/Bike Parade. Encourage Members to decorate their carts in fun and festive red, white, and blue decorations. Meet in front of your Club for refreshments and let them place their votes for their favorite decorated cart! Remember to make numbered signs and coordinate the names of each cart owner to their number. This way, other Members can simply write the number of their favorite cart without having to know everyone’s name. Be sure to take photos of all the carts and post them on MTL with the winner for everyone to see.
POOL PARTY Think everything red, white, and blue! From floaties, themed adult drink specials by the pool, themed snacks, and treats etc. Depending on your music and entertainment budget, this would be a great event to bring in a DJ for all the poolside tunes and games! This is also a great opportunity to bring in a local food vendor if your Club does not have F&B outlets.
MEMBER INVITATION CONTENT
Celebrate Independence Day with us at (location) as we host a Patriotic Pool Party on July 4th, starting at (time)!
Grab your friends, neighbors, and sunscreen and join the fun at the Resort Pool as (entertainer) enlivens the afternoon with favorite tunes, games, prizes, and more. Don’t forget to wear your best red, white, or blue swim attire!
We’ve invited a local food vendor to come and serve up delicious gourmet hot dogs and shaved ice!
Cool off with a refreshing adult bevvie from our lemonade stand or treat yourself to a complimentary popsicle. Lounge chairs will be limited, so we recommend bringing your own pool chairs if desired.
BEAT THE HEAT WEEK
THE WHY
Beat the Heat Week aims to keep Members cool with a week of fun, planned activities at the Club. Inspired by the classic spirit weeks from our school days, each day has a unique theme to add an extra twist. Partner with your F&B team to offer specials both poolside and in the restaurant.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
Ideas to use as a baseline or inspiration to enhance include:
TROPICAL TRIVIA Sail away to the tropics with a round of themed trivia. Curate questions around tropical islands, beverages, wildlife, etc. Bonus points for a food & beverage spread to match the theme.
BEACHSIDE BBQ & BINGO Fire up the grill with classic BBQ favorites and break out the daubers for a perfect, laid-back afternoon.
MIXOLOGY DEMO Create a featured cocktail to be served in the restaurant and poolside throughout the week.
DATE/FREQUENCY Designated Week, usually in July
SUGGESTED PRICE Complimentary-$
ADD-ON OPTIONS
• Complimentary Poolside Popsicles
• Complimentary Pool Passes for the day for up to a certain number of guests/grandkids
• Half-off Poolside Beverages
• Prizes for the most creative/spirited Members carrying out the current day’s theme
MEMBER INVITATION CONTENT
The temps may be sizzling, but we’re ready to Beat the Heat with a week full of cool fun! From July (dates), join us for Beat the Heat Week to keep summer vibes strong.
Think of it as an adult spin on your favorite high school Spirit Week – each day brings a new theme and a fresh way to play! From poolside popsicles and tropical trivia to the fan-favorite Glow Party and a splash-filled Field Day, there’s something for everyone. Visit the Events page for full details and registration. Don’t miss out on a week of unforgettable summer fun!
The Club should offer complimentary ice cream novelties. There is an opportunity to upgrade this experience by offering an ice cream bar with different flavors and a toppings bar.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
MEMBER INVITATION CONTENT
Head on over to the Club to snag a complimentary refreshingly sweet treat in honor of National Ice Cream Day. We will be offering (menu).
ICE CREAM FUN FACTS
• President Ronald Regan wanted to commemorate this sweet treat with a national holiday because over 90% of people in the United States enjoy ice cream.
• This refreshing treat was, in fact, originally made from ice before it became cream based in the 10th century.
• The United States consumes the most ice cream annually, with the average American eating 48 pints per year.
We hope you can join us to celebrate this fun holiday!
FOCUS ON FITNESS
THE WHY
Focus on Fitness is during the entire month of August. This is a program created by Central Services to help achieve your best self! This program provides a variety of workouts, health tips, and education sessions everyday throughout the month. Each week of the month has its own unique “theme” where the daily content posted in the Daily Digest being provided for your Members will correspond accordingly. For example, the first week may be about Strength Building. Week two might focus on Flexibility. Most successful Focus on Fitness programming comes when you partner with your Fitness/ Wellness partners.
REQUIRED PROGRAMMING All communities should host a minimum of three events that fit the theme.
MEMBER INVITATION CONTENT
Are you up for the challenge? August is Focus on Fitness month here at Trilogy and we want to challenge you to improving your best self! Each morning in August, your Daily Digest will feature a different exercise, how-to, or tip, all of which are being shared by Trilogy Wellness Directors and Fitness Instructors from across the network! Simply click into the announcement for that day’s content.
Additionally, we will be offernig (your community’s details).
We are all rooting for YOU!
DATE/FREQUENCY August, All Month SUGGESTED PRICE Complimentary-$
ADD-ON OPTIONS
• Offer a Cooking Demo with a healthy recipe or a Mixology Class featuring low-calorie drinks.
• Offer healthy restaurant specials.
• Reduced pricing on select restaurant items, as guided by your VP of F&B and National Lifestyle Director.
DATE/FREQUENCY Designated Week, usually in August
SUGGESTED PRICE Complimentary-$$
EXPLORATION WEEK
THE WHY
Think outside the box and dive into fresh, fun, and creative experiences. Engage Members to explore their local community, visit a new winery, engage in a creative experience, or attend a talk from a thought-provoking guest speaker. The possibilities are endless and so are the chances to connect, learn, and grow.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Guided Local History & Culture Walk
• Guest Speaker Series Talks by local experts, authors, or thought leaders.
• Curiosity & Creativity Workshop Interactive exercises to spark new ideas.
EXPERIENCES
• Behind the Scenes Winery or Brewery Tour
• Hands-On Science or Tech Lab DIY experiments and tech demos.
• Culinary Adventure Cooking class or chef-led tasting of a new cuisine.
• Outdoor Exploration Guided hikes, bike tours, or photography walks.
SOCIAL
• Community Scavenger Hunt Team challenges exploring local landmarks.
• Passport to Discovery Event stamps with prizes for participation.
NATIONAL NIGHT OUT
THE WHY
This annual community-building campaign that promotes neighborhood safety, crime prevention, and stronger connections between residents and local law enforcement. The event encourages people to gather with neighbors, engage in fun activities, and foster a sense of community. It’s an opportunity to celebrate safe neighborhoods, increase awareness of local safety initiatives, and strengthen relationships among residents, public safety officials, and community organizations.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
EDUCATIONAL
• Neighborhood Safety Workshop Home security, personal safety, and emergency prep tips.
• Community Awareness Seminar Local resources, volunteer options, and safety programs.
• Safety Trivia & Education Interactive facts on first responders and community safety.
EXPERIENCES
• Safety Demonstrations Fire extinguisher use, CPR basics, or self-defense demos.
• Police & Fire Station Visit Meet first responders and learn about their work.
SOCIAL
• Meet & Greet with Local Officials Casual social with police, fire, and community leaders.
• First Responder Appreciation Drop-Off Deliver treats to local stations as a thank-you.
DATE/FREQUENCY August, First Tuesday
SUGGESTED PRICE
DATE/FREQUENCY August 4th
SUGGESTED PRICE Complimentary-$
ADD-ON OPTIONS
Coordinate with the F&B team to host a chocolate chip cookie baking class or host cookie bake-off for Members. Another fun idea is a BYO chocolate chip cookie bowl ice cream sundae bar!
NATIONAL CHOCOLATE CHIP DAY
THE WHY
At the very least, you should engage your F&B team to provide complimentary gourmet chocolate chip cookies to your Members at the Club throughout the day. As the mayor, be present, deliver cookies to your Member-led Club meetings that day and work on your Power of Moments, with surprise and delights that are unexpected.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
MEMBER INVITATION CONTENT
Help us celebrate National Chocolate Chip Cookie Day on August 4th. Bring your favorite homemade chocolate chip cookies to (location) before (time) for a fun cookie bakeoff contest. Cookie tasting and voting will begin at (time). Winners will receive (prizes)! Let’s get baking!
PURPLE HEART DAY
THE WHY
Purple Heart Day honors the men and women of the United States military who were wounded or killed in combat while serving their country. The day recognizes the courage, sacrifice, and dedication of these service members. It provides an opportunity for communities to reflect on military service, express gratitude, and educate residents about the history and significance of the Purple Heart Medal, one of the nation’s oldest military awards.
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme and setup a prominently displayed Missing Man Table in a common area of the Club.
MISSING MAN TABLE Set up a POW/MIA Missing Man Table to honor fallen, missing, or imprisoned U.S. service members. Traditionally, it includes a white tablecloth, single chair, candle, optional book of faith, inverted glass, and a red rose with ribbon, plus a plate with lemon and salt.
EDUCATIONAL
• History of the Purple Heart Origins, notable recipients, and its evolution.
• Military Service Stories Veterans and families share experiences of service and sacrifice.
EXPERIENCES
• Veterans’ Art or Writing Workshop Create art or reflections honoring Purple Heart recipients.
• Flag-Folding Demonstration Learn proper techniques and symbolism.
• Care Package Assembly Notes or packages for wounded or deployed service members.
SOCIAL
• Veteran Appreciation Social Refreshments, thank-you notes, and shared stories.
• Purple Heart Military Trivia
• Honor Wall Photo or story display of honoring Purple Heart recipients.
DATE/FREQUENCY August 7th
SUGGESTED PRICE Complimentary
DATE/FREQUENCY August 9th
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
Host a tea party by partnering with Member-led Clubs as a chance to showcase book clubs, library clubs, etc. You may choose to purchase teacups from Goodwill or another vintage store in your area to use for service or invite Members to bring a favorite cup with them. Use stacked books as part of your centerpieces to set the scene.
Partner with your F&B team to put together a small bites menu, including things like scones, tea sandwiches and a dessert option. To take the event one step further, you also may decorate tables with book or book series themes.
Circulate question sheet for discussion.
• If you could be a character in any book, who would it be and why?
• What/who is your favorite book/author and why?
• If you could have lunch with an author or character from a book, who would it be and why?
• If you could change a book ending , what would you rewrite it to be?
NATIONAL BOOK LOVERS DAY
THE WHY
There are so many ways to experience Book Lovers Day. At a minimum, seek out authors in your community, invite them to share their experiences with other Members at the Club. If you do not have an author that would like to participate, come up with another complimentary experience for your Members. Maybe it’s hosting a Book Exchange!
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
MEMBER INVITATION CONTENT
It’s National Book Lovers Day, and what better way to celebrate than over a cup of tea with friends!? We will have some tasty treats and tea available for you to enjoy while we share our favorite books.
We are excited to have partnered with the Library Club to give Members an opportunity to learn more about our onsite library.
The price is $XX per person, not inclusive of tax or gratuity. MENU IDEAS
• Scones with Devonshire Cream, berry compote, and lemon custard
• Assorted Macaroons
NATIONAL RELAXATION DAY
THE WHY
REQUIRED PROGRAMMING At the very least all communities should host at least one of the following events. It doesn’t matter which price tier you choose from but be sure to do one!
EDUCATIONAL $
• CBD Seminar
• Guided Meditation Program
EXPERIENCES $-$$
• Sound Bath/Meditation
• Sip & Yoga
• Spa Day/Offerings (Mobile Massage for Clubs without a Spa)
SOCIAL $$-$$$
• Landers, California Integration
• Moon Bath Yoga Workshop
• Resort Spa Trip
MEMBER INVITATION CONTENT
National Relaxation Day is about winding down and feeling stress free. We all feel stress, but managing stress requires us to clear our mind and taking a moment for ourselves. Relaxation Day is about kicking back and entering tomorrow with a clearer mindset. We’re celebrating by…
DATE/FREQUENCY August 15th
SUGGESTED PRICE $-$$$
ADD-ON OPTIONS
Show your Members the importance of disconnecting and relaxation. Even if you’re working in a Club without a spa, there are so many ways to slow down and feel the Zen. Bring in a mobile spa to set up in a spare room in the Club or bring in a physical therapist vendor to offer massages by the pool. You can even get with your fitness team to explore options on hosting a group yoga session outside followed with a glass of sangria.
DATE/FREQUENCY September, All Month
SUGGESTED PRICE $-$$$
FUN WITH FOOD
THE WHY
Celebrate a love of good food! Encourage Members to explore their passion through foodie-inspired events, tastings, and experiences that showcase the joy, creativity, and connection that great food brings to our lives.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Cooking 101 Knife skills, basic techniques, and kitchen safety.
• Baking Basics Step-by-step breads, pastries, and desserts.
• Herbs & Spices Workshop: Using herbs and spices to elevate everyday meals.
EXPERIENCES
• DIY Pizza or Taco Night Build-your-own creations with fun toppings.
• Culinary Classes The possibilities are endless –desserts, bread, pasta, salads, etc.
• Smoothie/Juice Lab Explore fruit and veggie combos.
• Pickling Party Create quick pickles and condiments.
SOCIAL
• Progressive Dinner Multi-course meal across homes or community spaces.
• Wine & Cheese Social
• Foodie Happy Hour Small bites and themed drinks
• Dessert & Coffee Social Pair with sweet treats!
TRILOGY® RESTAURANT WEEK
THE WHY
REQUIRED PROGRAMMING At minimum, your culinary team should offer a three-course prix-fixe menu with a signature cocktail for the week. This should be something special for the chef to create and be offered at a perceived value to the Membership (while covering costs, of course!).
For start-up communities, get creative with events like a foodie scavenger hunt, off-site dinner, or foodie trivia/bingo. Work with your Marketing Manager on messaging support as needed, which might include a special email campaign to the general public, as applicable to your Club, and branded materials, which should be submitted via CSR
MEMBER INVITATION CONTENT
Give your kitchen a night off and join us for a one-of-a-kind menu that can only be found during Trilogy Restaurant Week! Chef (name) and the culinary team have prepared threecourse prix-fixe menu including your choice of starter, entrée, and dessert, for $X per person. Enjoy expertly picked wine pairings to accompany each course, for an additional $XX per person. We also have a seasonal featured cocktail available all week for $XX. This menu is being served in addition to our signature menu.
Don’t wait to make your reservations! Call 000.000.0000 or book on OpenTable. We appreciate your support, and we look forward to serving you!
DATE/FREQUENCY Designated Week, usually in September
ADD-ON OPTIONS
• Host a culinary demo showcasing your menu items.
• Recommend wine or beer pairings to go along with each course.
• Include a Chef’s personal touch in some way – recipe cards, video from Chef, personal story, etc.
DATE/FREQUENCY September, First Monday
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
DRESS FOR THE OCCASION Encourage team members to wear red, white, and blue-inspired professional attire to enhance the festive ambiance.
LABOR DAY
THE WHY
Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development of achievements of the United States. The three-day weekend it falls on is called Labor Day.
Labor Day is a great opportunity to activate ALL areas of the Club, from Golf and F&B to Lifestyle and Retail. The goal is to celebrate the holiday while creating something Members can come up and enjoy with one another.
At minimum, you should work with your F&B Team to host a Labor Day BBQ lunch or dinner. Be sure to think about the bar as well, which might include red, white, and blue cokctails and mocktails.
Lastly, you should provide some form of entertainment for the event during the day or evening. This could be as simple as hiring trumpeter to play taps in the morning at the Club or at a flag raising ceremony. You could also create an allAmerican playlist to use throughout the day.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
MEMBER INVITATION CONTENT
Labor Day Weekend is upon us, and we invite you to come up to the Club to celebrate! We have a great BBQ planned from (time) to (time) on (day). Chef (name) and the culinary team have crafted a patriotic menu that includes (menu). Additionally, we’re excited to provide you with plenty of entertainment from (band/DJ, etc) and plenty of yard games to get you in the competitive spirit one more time this summer!
The cost is $XX, not inclusive of tax or gratuity.
GRANDPARENTS’ DAY
THE WHY
Each September, we celebrate our grandparents. At minimum, you should host one event that grandparents can bring their kids/grandkids up to the Club to enjoy together. Most of these events should be low-cost or complimentary.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
CRAFT CORNER Set up an event where Members and their grandkids can come up to the Club to make a memorable craft for Grandma or Grandpa to keep!
GRANDPARENT & ME COOKING CLASS Kid-friendly, handson cooking class where grandparents and kiddos can work together in the kitchen. This may be a higher price point.
STORY TIME Select a children’s book and set up a time where Members can bring their grandkids up to the Club for Story Time. Set out a couple of refreshments – cookies and lemonade or the like – and read the kids a story!
MOVIE MATINEE Set up a kid-friendly movie with popcorn or an ice cream bar for Members and their grandkids to come and enjoy together.
MEMBER INVITATION CONTENT
Grandparents, we salute you today! Grab your kids and grandkids and come up to the Club for a fun-filled day of events and celebration! The day’s lineup of events includes: (event lineup)
Chef (name) has even crafted a few specialty menu items for the kiddos to enjoy at lunch. These include (items).
We can’t wait to see you and your families to celebrate YOU for Grandparents’ Day!
DATE/FREQUENCY September, Second Sunday
SUGGESTED PRICE Complimentary-$$
ADD-ON OPTIONS
COMPLIMENTARY POOL PASSES In the majority of our communities, there is an additional fee to bring guests from outside the gates to enjoy the pool. This option is a nice value add.
RESTAURANT SPECIAL Served in addition to the regular menu, work with your F&B Team to come up with some unique offerings. Could be Mickey Mouse shaped pancakes, dinosaur nuggets and mac and cheese, etc.
GOOD NEIGHBOR DAY
DATE/FREQUENCY September 28th
SUGGESTED PRICE Complimentary-$
GOOD NEIGHBOR GRAMS Members can show appreciation by sending a Good Neighbor–branded gift or experience. Members complete a card with a message and submit it to the Concierge Desk. The Good Neighbor Gram, which may include wine, chocolates, a Club Gift Card, or event ticket, is assembled and delivered on or around the holiday. The price should cover both the gift and the labor for assembly and delivery. Branded Good Neighbor Grams are provided by Central Services and can be found on MBS.
THE WHY
Good Neighbor Day, celebrated annually on September 28th, is dedicated to fostering stronger communities through acts of kindness, building connections, and reducing isolation – reminding us that good neighbors create supportive, welcoming environments.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
MEMBER INVITATION CONTENT
Let your neighbors know how much you appreciate them by ordering them a Good Neighbor Gram! Your BlueStar Resort & Golf team will deliver your Good Neighbor Gram right to their front door, complete with a custom note of your choice. If you would prefer to stay anonymous, we promise to keep it a secret!
HOPS & HARVEST
THE WHY
Embrace the essence of fall! From pumpkins and crisp leaves to harvest-inspired meals and the rich flavors of craft beer, encourage your Members to savor the season. Plan activities that celebrate the beauty, bounty, and fun of autumn while bringing the community together in a festive, cozy way.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Beer 101 Brewing basics, tasting, and beer styles.
• Cider vs. Beer Apples, meads, and how they complement beer.
• Fermentation 101 Science behind fermented foods and beverages.
EXPERIENCES
• Harvest Cooking Class.
• DIY Cider or Mulled Beer Demo.
• Pumpkin or Squash Decorating Hands-on harvestthemed decorating.
• Guided Fall Foraging Walk
SOCIAL
• Pumpkin & Pints Party Pumpkin-inspired dishes and seasonal craft beers.
DATE/FREQUENCY October, All Month
SUGGESTED PRICE $$-$$$
DATE/FREQUENCY Designated Week, usually in October
SUGGESTED PRICE $$-$$$
SUGGESTED ACTIVATION
BEER PAIRING SPECIALS Partner with the F&B team to create fall-inspired dishes paired with recommended craft beers – perfect combos for the season.
BEER FESTIVAL/OKTOBERFEST Celebrate the season at Hops and Harvest with live entertainment, German food and beer, a costume contest, games, and more!
SIP ‘N’ LEARN BEER TASTING Sip a little and learn a lot. Try craft beers from with a brewery representative to share tasting notes and insights.
OFFSITE BREWERY TOUR Seek out local breweries to get a behind-the-scenes look at their production process.
CRAFT BEER WEEK
THE WHY
Trilogy hosts a special week each year celebrating craft beer, a trend that’s taken the world by storm. It’s a week full of fun, engaging, and flavorful experiences for our Members.
REQUIRED PROGRAMMING Mature communities are required to host at least three events, one from each tier below; start-ups should host one that fit the theme.
RESTAURANT SPECIALS Have the Chef create themed specials that incorporate beer – either in the ingredients or as suggested pairings. Pair with existing menu items or introduce something new just for the week.
EDUCATIONAL
• Beer Trivia
• Education Session or Tasting with Brewery Representative
• Mixology Class
• Sip & Learn Tasting
EXPERIENCES
• Beer Pairing Dinner
• Brewery Trip or Host a Brewery On-site
• Beer Festival/Oktoberfest
• Beer Garden & Games or Beer Pong Tournament
• Beer & Yoga
SOCIAL
• Offer Flights or Tasting
• Paint a Pint or Other Beer-themed Creative Class
• Culinary or Home Brew Demo
• Contests (How Many Bottle Caps in the Jar?)
• Buy a Beer, Keep a Glass/Growler
WORLD MENTAL HEALTH DAY
THE WHY
At the very least, you should post promotional material on MTL to showcase how to spend Mental Health Day i.e., clean your home, do something creative, get a good night’s sleep, workout, or simply relax. In addition, select one event from below to host on this day. You may offer more if your community can support it.
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
EDUCATIONAL
• Mental Health Seminar
• Guided Meditation
EXPERIENCES
• Sound Bath/Meditation
• Morning Walk & Talk with Members
• Art Workshop
• Mobile Massage or Spa Offerings
• Off-site Hike or Walk
DATE/FREQUENCY October 10th
SUGGESTED PRICE Complimentary-$$
MEMBER INVITATION CONTENT
Sometimes our world gets put on hold when our bodies don’t feel well. The same should be said for our minds. Mental health is a crucial part of our lives, and our minds can affect not only our mental health, but our physical health as well. This year, we’re celebrating World Mental Health Day by (insert your event).
HALLOWEEN PARTY
DATE/FREQUENCY October 31st/ Last Weekend in October
SUGGESTED PRICE Complimentary-$$
ADD-ON OPTIONS
DINNER Give your F&B teams the ghoulinary freedom to come up with a themed menu to serve before the party.
APPETIZER BUFFET Not sure a full dinner will work? Provide your Members with an Appetizer Buffet that’s included in the ticket price to keep them fueled up and dancing all night long.
THEMED CULINARY DEMOS If lots of kids or grandkids are around, host an additional event around the holiday teaching them how to make some Halloween-themed treats. Think Mummy or Spider Cookies, Monster Rice Krispie Treats, etc.
THE WHY
Halloween is the time to bust out the creativity! At a minimum, offer a Costume Party for your Members. It should include a cash or Member Charge Bar and live entertainment via a live band or DJ. Be sure to encourage costumes by hosting a costume content (this could include best overall, best couple or group, scariest, etc.).
REQUIRED PROGRAMMING All communities should host one event that fits the theme.
MEMBER INVITATION CONTENT
Trick, Treat, Repeat. Mark your coffins for (date) at (time) and get your costumes ready because we are hosting a Halloween Bash that will haunt you forever!
Enjoy music provided by (entertainer), delicious drinks, and a costume contest. Get ready to dance the Monster Mash and sip on signature, spooky cocktails!
You won’t want to miss this spooktacular event!
Ticket price is $XX per person and includes (inclusions).
GIVING BACK
THE WHY
Highlight the ways Members can make a difference in their communities. From volunteering to organizing donations, this month is the perfect time to inspire acts of kindness and generosity as the holiday season approaches. Encourage your Members to share their time, talents, and resources to help those in need and strengthen community connections.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Philanthropy 101 Local charities and ways to make an impact.
• Volunteer Opportunities Workshop Learn where and how to get involved.
EXPERIENCES
• Charity Drive Collect items for food banks, shelters, or rescues.
• Care Package Workshop Assemble packages for hospitals, veterans, or first responders.
• Volunteer Day Group service outing.
SOCIAL
• Giving Circle Reflect on thankfulness and giving back, share volunteer stories, and spark new ideas
• Adopt-A-Family Prepare gifts or meals together for families in need.
DATE/FREQUENCY November, All Month
SUGGESTED PRICE Complimentary
DATE/FREQUENCY November, All Month
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
GOODIE BAG Provide a granola bar and a water bottle to all Members who registered for your off-site walks!
GO BEYOND WALKING! Encourage your Member-led Clubs to get involved with volunteer efforts or raise money for a special cause.
Examples Cooking Club could host a bake sale and all the proceeds would go towards your community’s goal.
GAIT-TO-GATE
THE WHY
Gait-to-Gate is an inter-community walking-based challenge that takes place every November throughout all BlueStarmanaged Trilogy communities. The goal of Gait-to-Gate is to engage Members in a meaningful way through community walks and giving back to their local communities. Each year the focus may change but the mission remains the same.
REQUIRED PROGRAMMING
All walks should be hosted by the Lifestyle team with support from other departments. Involve Club Leadership, F&B, Fitness, People Services, Golf Professionals, and Maintenance – showcasing their contributions and giving Members a chance to see them in a new light.
• Opening Walk November 1st
• Closing Walk November 30th Opening and closing walks should include light refreshments and a photo opportunity.
• Weekly Walks There should be at least one community walk led by a Club team member each week.
MEMBER INVITATION CONTENT
Gait-to-Gate is open to all Members in our Trilogy communities and launches on November 1st. The challenge will last 30 days and is designed for all fitness levels. Our focus is on movement, community, and giving back.
With a total of 17 Trilogy communities across the US, we can make a difference – you will not want to miss out!
Full details about what’s included this year and registration can be found at mytrilogylife.com/gait-to-gate.
CUP OF COZY WEEK
THE WHY
The goal of Cup of Cozy Week is to celebrate the changing of the season by embracing the flavors with something warm as we move into the holidays. The air outside is starting to feel crisp, so let’s thaw out with a cozy sip from your cup. Broaden the scope beyond coffee. Whether you’re an avid coffee drinker, tea lover, cocoa fanatic, or hot cider sipper, your choice of cozy is on the menu this week. Hot (non-alcoholic) beverages should be offered half off and a specialty beverage, exclusive to this week, should be featured in the restaurant and/or The Market Place, as applicable.
Ideas to use as a baseline or inspiration to enhance include:
• Specialty hot beverage featured in one or more of your F&B outlets.
• Specialty cocktail inspired by the season featured in main restaurant.
• Brew to You: Coffee tasting/education presented to Members by a well-versed partner/vendor.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host two.
MEMBER INVITATION CONTENT
Leaves are falling, the air is crisp, and we’re dusting off the fireplace to get those flames roaring. The temperature outside is dropping, but we’re warming up with Cup of Cozy week in Trilogy! From (date) to (date), we’re taking an extra step to celebrate the season with something cozy in your cup.
Whether you’re an avid coffee drinker, tea lover, cocoa fanatic, or hot cider sipper, your choice of cozy is on the menu this week. Enjoy special hot beverage features and even a few creations that’ll warm you up in a different way for the 21+ crowd. There’s no limit to cozy, so you can bet we’ll have a treat dedicated to the season for everyone. Be sure to visit MTL to get the scoop on all of the offerings and activities available this week so you don’t miss out on this new, annual tradition. Stay cozy!
DATE/FREQUENCY Designated Week, usually in November
SUGGESTED PRICE $
ADD-ON OPTIONS
BOGO SPECIAL Buy one hot “cozy” nonalcoholic beverage, get a complimentary BlueStar Signature Toffee Cookie.
CATERED COFFEE TALK Take your usual Coffee Talk up a notch with additional beverages offered (tea, cocoa, hot cider) along with seasonal pastries/snacks for Members to enjoy.
COZY THEMED HAPPIER HOUR by the fireplace/outdoor firepits
DATE/FREQUENCY Designated Week, usually in November
SUGGESTED PRICE Complimentary
GIVE + GROW WEEK
THE WHY
Create a ripple effect of kindness, connection, and personal growth through acts of service and shared experiences. One of the most impactful ways to grow in your own personal awareness is to give your time. Members are encouraged to give in a variety of ways – warmth, knowledge share, comfort, hope, and guidance while growing together as a community. The week emphasizes opportunities to make meaningful contributions while fostering social bonds and personal fulfillment.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Volunteer Info Mixer Local nonprofits share community needs and opportunities.
• Sustainability & Service Workshop How small acts create lasting impact.
EXPERIENCES
• Guest Speaker/Mentoring Use your experience to share with a class or mentor undergraduate college students from your alma mater or a local institution.
• Read to a Class Volunteer your time to read to local elementary school students.
• Grab-and-Go Volunteer Kits Take-home kits for service projects.
SOCIAL
• Kindness Card Station Write notes for care packages or donation kits.
• Grow Together Reflection Circle Share experiences and insights on giving.
VETERANS DAY
THE WHY
At the very least, we should be lining the Club Drive or the front of Club property with American Flags. Put a call out for volunteers to help put them out the morning of and remove them that evening. Offer coffee and donuts to volunteers for their assistance.
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme and setup a prominently displayed Missing Man Table in a common area of the Club.
MISSING MAN TABLE Set up a POW/MIA Missing Man Table to honor fallen, missing, or imprisoned U.S. service members. Traditionally, it includes a white tablecloth, single chair, candle, optional book of faith, inverted glass, and a red rose with ribbon, plus a plate with lemon and salt.
MEMBER INVITATION CONTENT
Join us this Veterans Day as we honor our service men and women by lining the Club drive with American flags. We’re seeking volunteers to help decorate – stop by (location) at (time) to pick up your flags. Bringing a hammer and long screwdriver is recommended to make placement easier. We’ll head out together to place the flags for the community to enjoy, then invite you back to (location) for coffee and donuts. Flags will be collected at (time).
Thank you for helping us honor our Veterans.
DATE/FREQUENCY November 11th
SUGGESTED PRICE Complimentary-$
ADD-ON OPTIONS
VETERANS BREAKFAST OR LUNCH Host a complimentary or low-cost meal for Veterans and their guests, or donate proceeds to a Veterans organization. Partner with your Veterans Club for remarks or performances, and consider inviting a local ROTC group for a ceremony.
FLAG CEREMONY Coordinate with your Veterans Club, potentially featuring a guest speaker.
DATE/FREQUENCY November 17th
SUGGESTED PRICE Complimentary-$
ADD-ON OPTIONS
MAKE A TRIP OUT OF IT To make this more interesting and original, make this an offproperty activity, such as a “Walk, Shop & Eat” at a local shopping center. Or a walk to a nearby restaurant/café for a light lunch. The possibilities are endless!
NATIONAL TAKE A HIKE DAY
THE WHY
The options are wide open with this one. It can be as simple as a Fitness team member taking a group on a walk around the community. To mix things up, have a team member normally NOT involved in fitness (such as F&B Director, Server, Lifestyle Director, Concierge, etc.) take the group. Just announcing that a well-liked, charismatic BlueStar team member is going to spend time with a group of Members many times will motivate registrations!
REQUIRED PROGRAMMING All communities are required to host at least one event that fits the theme.
MEMBER INVITATION CONTENT
Lace up your shoes or hiking boots as we celebrate National Take a Hike Day with a hike at (location). (team member name) will guide Members on this X.X-mile hike beginning at (time).
Members should meet at (location) at (time) to get ready for the hike. Be sure to wear comfortable hiking/walking shoes ang bring plenty of water! Sunscreen and hats are also encouraged.
Register today via MTL or in person at the Concierge Desk. Participation is complimentary!
TRADITIONS THAT LAST
THE WHY
Focus on the joy of holiday traditions! While each community has its own favorite ways to celebrate, the heart of the season is honoring our Members and their communities. Encourage activities and gatherings that celebrate togetherness and extend warm wishes for a safe and happy holiday season to all.
REQUIRED PROGRAMMING Mature communities are required to host at least three events that fit the theme; start-ups should host one.
EDUCATIONAL
• Holiday Traditions Around the World Discover festive customs from different cultures.
• Gift-Giving 101 Thoughtful, creative, and sustainable gifting ideas.
• Holiday Music History Explore the stories behind seasonal songs and carols.
• Decorating with Meaning Learn the symbolism behind classic holiday décor.
EXPERIENCES
• Holiday Creative Expressions DIY ornaments, wreaths, cards, handmade gifts, etc. to gift to a loved one or donate to local charities.
• Gingerbread Decorating Decorate houses or cookies individually or as a group.
• Gift Exchange Party Secret Santa, white elephant, or themed swaps.
• Holiday Lights Tour Walk or drive to view festive light displays.
DATE/FREQUENCY December, All Month
SUGGESTED
DATE/FREQUENCY December 21st/22nd, Varies by Year
SUGGESTED PRICE Complimentary
GIVING BACK
THE WHY
The Winter Solstice marks the shortest day and longest night of the year in the Northern Hemisphere. It signifies the official start of winter and has been celebrated by cultures worldwide for centuries. The day encourages reflection, renewal, and connection with nature and community. Celebrating the solstice offers opportunities for mindfulness, wellness, creative expression, and shared experiences that honor light, hope, and the changing seasons. All communities are required to host an event this day.
EDUCATIONAL
• Solstice Science & Traditions Explore the astronomy of the solstice and global cultural celebrations.
• Seasonal Wellness Seminar Tips for physical and emotional well-being during winter.
EXPERIENCES
• Light & Shadow Art Workshop Create solstice-inspired seasonal artwork.
• Candle or Lantern Making Craft symbols of light and warmth.
• Meditation or Yoga Session Reflect, renew, and set seasonal intentions.
SOCIAL
• Winter Nature Walk
• Winter Solstice Social Gather with warm treats and shared reflections.
• Solstice Trivia & Games Team activities inspired by winter and tradition.
CHRISTMAS
THE WHY
Christmas is a widely celebrated holiday honoring the birth of Jesus Christ, while also encompassing cultural traditions that emphasize family, generosity, and community. The Christmas season is a time for reflection, giving, and shared celebration. Beyond its religious significance, Christmas promotes connection, joy, and festive spirit, offering opportunities for social gatherings, creative expression, and community engagement.
Although there is no expectation to host events on Christmas Day, there should be activation leading up to the date.
EDUCATIONAL
• History of Christmas Explore the origins, evolution, and global traditions of the holiday.
• Christmas Around the World Discover how different cultures celebrate through customs, food, and décor.
EXPERIENCES
• Holiday Craft Studio Create ornaments, wreaths, cards, or festive décor.
• Cookie & Treat Decorating
• Tree Lighting Ceremony
• Music & Caroling Session Sing, play, or perform classic holiday songs.
• Gift Wrapping & DIY Station Learn creative wrapping and personalized gift ideas.
SOCIAL
• Christmas/Santa Brunch or Tea Enjoy festive fare and shared holiday memories.
• Holiday Trivia & Games Team-based Christmas quizzes, games, or scavenger hunts.
• Story & Memory Circle Share meaningful holiday traditions and moments.
• Community Giving Activity Support generosity through drives, donations, or gift exchanges.
DATE/FREQUENCY December 25th
SUGGESTED PRICE Complimentary-$
MENORAH LIGHTING
DATE/FREQUENCY Designated Week in December
SUGGESTED PRICE Complimentary-$
ADD-ON OPTIONS
ADD FOOD Have your Food & Beverage Team (or a catering company) make some traditional foods to serve before or after the menorah lighting.
LIGHT THE MENORAH NIGHTLY Make sure the candles are lit properly each day/night. Including a Member volunteer would be a good idea here.
THE WHY
Hanukkah is the Jewish eight-day, wintertime “festival of lights,” celebrated with a nightly menorah lighting, special prayers, and traditional foods. Traditional food on Hanukkah are latkes potato pancakes (don’t forget the applesauce and sour cream), jelly donuts and chocolate gelt (coins).
At minimum, you should host a Menorah Lighting Event on the first evening of Hanukkah. Light the candles from right to left with the center candle (or the shamash candle) on the menorah. Reach out to Members to see if there are any who would like to volunteer to lead the group and the lighting of the menorah.
REQUIRED PROGRAMMING At minimum, setup a prominently displayed menorah in a common area of the Club. If you have already started an annual, tradition, please continue.
MEMBER INVITATION CONTENT
Come up to the Club to celebrate the first night of Hanukkah on (date) at (time). We’ll be lighting our Club’s Menorah and celebrating the Festival of Lights together.
We invite you to bring your Menorah from home and light it with us!
The cost to attend is $X. There will be traditional sweets, treats and latkes provided. Wine and beer will be available for purchase.
We look forward to seeing you and being a part of this wonderful celebration!
KINARA LIGHTING
THE WHY
Host a Kinara Lightning on the first day of Kwanzaa. The Kinara is a candelabra with seven candlesticks used in celebrating Kwanzaa. One candle is lit each consecutive night, the first one being on December 26. The candles are lit according to the numbering of the Principles: Umoja (1); Kujichagulia (2); Ujima (3); Ujamaa (4); Nia (5); Kuumba (6); and Imani (7).
They are lit beginning with the black candle, (Umoja). Then they are lit in alternate left and right, lighting from inward to outward. Thus, after the black candle, the red candle closest to it, Kujichagulia (2) is lit. Next the green candle Ujima (3) closest to the black is lit. The sequence is followed with alternating red and green lighting until the last candle, the green candle Imani (7) is lit.
The black is centered and lit first to stress the priority of the people. The red candle is lit next to show the importance of struggle. And the green represents the good future that is forged in righteous and relentless struggle. Thus, first the people (black), then the struggle (red), then the future (green) that emerges from the struggle.
Kwanza is a secular festival observed by many African Americans from December 26th to January 1st as a celebration of their cultural heritage and traditional values. Because the meaning of Kwanzaa and the lighting of the Kinara is not common knowledge to many, you may want to have someone read it prior to/during the lighting.
REQUIRED PROGRAMMING All communities should create an educational experience at their Club.
MEMBER INVITATION CONTENT
Join us at the Club to celebrate the first evening of Kwanzaa with the lighting of the Kinara on December 26th at (time). At the ceremony, we will be lighting one candle on the Kinara representing Umoja, the first day of Kwanzaa, followed by an explanation of the seven principles and Kwanzaa’s symbols.
DATE/FREQUENCY December 26th–January 1st
SUGGESTED PRICE Complimentary-$
DATE/FREQUENCY December 31st
SUGGESTED PRICE $$-$$$
ADD-ON OPTIONS
PERSONALIZED CHAMPAGNE FLUTES
Doing your midnight toast in a custometched champagne flute is a nice extra add-on for guests to take home with them at the end of the evening.
YEAR IN REVIEW SLIDESHOW OR VIDEO
NYE is also a great time to review all the fun activities you have had with your members. This can be on a projector or even just a TV throughout your operation.
LATE NIGHT SNACK OR COFFEE BAR
Staying up until Midnight is a long time to be without some form of energy. You may want to add a coffee bar or late-night snack station to help keep your crowd on their feet and dancing.
NEW YEAR’S EVE
THE WHY
New Year’s Eve is one of the most anticipated celebrations of the year, and it’s the perfect opportunity for Members to let loose and enjoy a memorable night. The Lifestyle team plays a major role in creating that experience.
While every NYE party includes core elements – watching the ball drop, a midnight champagne or cider toast, and Auld Lang Syne – the theme is what truly shapes the event. Entertainment, culinary offerings, décor, and activations should all align with your chosen direction. Successful past themes include Casino Night, Masquerade Ball, Roaring ’20s, and Black & White Ball. Keep your themes rotating for variety, but also consider your facility’s limitations and partnerships. If you have onsite F&B, determine how their dinner service, reservations, or public access may impact the evening.
If you’re new to the operation, check with department heads to review past themes and Member feedback. Need help choosing? Let Members vote via an online survey through Central Services, or collaborate with your Member advisory group for additional ideas.
Make sure to plan early – select your theme and book entertainment at least six months in advance, as vendors quickly fill up during holiday season.
Essential elements for every NYE party:
• A broadcast of the ball drop (NY or LA, depending on timing).
• A “midnight” champagne or sparkling cider toast.
• Auld Lang Syne played at midnight by your band, DJ, or AV system.
MEMBER INVITATION CONTENT
Much of your content will flow along with the theme you choose, but here’s a basic breakdown of what you should cover.
As the clock strikes midnight, there’s only one place you’ll want to be to ring in the new year with your friends and neighbors – (Club Name)! Join us beginning at (time) in (location) to start the evening off with (insert some things happening at the event – food, drinks, etc.). The menu includes: (insert menu).
Of course, what would New Year’s Eve be without a little dancing?! (Entertainer name) will be here playing all of your favorite tunes to dance the night away. Have a request? Email it to (email address) in advance.
Additionally, you’ll be able to enjoy (insert other things you’re doing to activate the event – photobooth, other entertainers, etc) throughout the evening.
EVENT TIMELINE (Note – this is important for something like this! This party goes late, so knowing what is happening when might keep Members at the event for longer).
• X:XXpm The Party Begins!
• X:XXpm (Activation – Buffet Opens, Dinner is Served, Band Takes the Stage, Dancing, etc.)
• X:XXpm (Activation)
• X:XXpm (Activation)
• X:XXpm Champagne Toast and Welcome 20XX!
The event is $XX per person and includes (add inclusions). Be sure to register on MTL if you would like to attend!
Essential EVENTS
ESSENTIAL EVENTS are effectively the “Core Menu” of Lifestyle. These are proven best practices across the portfolio which are “Must Adds” to your calendar. Ideas, materials, and support are all shared, but it’s up to you to determine when you these events, THESE ARE NOT OPTIONAL.
#MTL 101
#MTL Magazine Release Party
Coffee Talk
Creative Expression Class
Culinary Demonstrations
Member-led Club Expo
Mixology Demonstration
New Member Orientation
Themed Bingo
#MTL 101
THE WHY
MTL 101 is an introductory session designed to highlight the importance of MyTrilogyLife.com (MTL) for both new and existing Members. The session should be held at least once per month and focus on the site’s most important and commonly used features. A recommended outline is available on MyBlueStar in the MTL Admin Group’s Files (search “MTL 101”).
In addition to explaining MTL’s purpose, the session should guide Members through downloading the app, signing in, and navigating the platform.
Depending on group size, select a space that allows Members to follow along on their own devices, with table space, a large screen, and audio support. Along with the main presenter, have an additional team member available to provide one-on-one assistance as needed.
Ensure food and beverages are nearby, power outlets are easily accessible. Conclude by reviewing key content and answering questions to clarify communication, programming, and overall use of the platform.
MEMBER INVITATION CONTENT
Are you having trouble navigating MyTrilogyLife.com (MTL)? Want to discuss tips and tricks or find different ways of browsing the website? This informal training is a great opportunity to learn how to easily navigate MTL. It is an especially valuable class for new Members of the community. If you have questions or are experiencing issues with MTL, this will be your chance to ask for help and learn the different features the community website has to offer.
DATE/FREQUENCY Once Monthly, at minimum
SUGGESTED PRICE
Complimentary
ADD-ON OPTIONS
PROVIDE REFRESHMENTS Coffee and cookies or light snacks are always a hit STAY AFTER Answer specific questions or offer one-on-one help
DATE/FREQUENCY Annually, usually early February
SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
• Audio/visual support for welcome remarks and magazine overview
• Complimentary drinks & appetizers
• Photo booth with #MTL backdrop (order via CSR)
• Champagne toast
• Live entertainment or DJ
• Red carpet entrance with professional arrival photography
#MTL MAGAZINE RELEASE PARTY
THE WHY
Celebrate the release of the latest #MyTrilogyLife Magazine, featuring real Member stories from across the country, with a welcoming gathering that encourages connection and conversation. Ensure the space is comfortable and well suited for Members to mingle, with plenty of copies of the newest magazine and the annual #MTL Calendar available
Open the event with brief welcome remarks from you or the Club’s General Manager, highlighting memorable moments from the past year and sharing a preview of what’s to come. Enhance the experience by inviting featured Members to attend as special guests, adding a personal and meaningful touch to the celebration.
THE WHY
Join us on (date) for a special evening celebrating the release of the newest edition of the #MyTrilogyLife Magazine! This edition features inspiring stories from Trilogy Members across the country, including our very own (Member names).
Enjoy an evening filled with (your specific offerings –refreshments, activities, photo booth, live music, etc.), and be among the first to take home the latest magazine and annual #MTL Calendar!
It’s going to be (an afternoon/a night) to remember –don’t miss out!
COFFEE TALK
THE WHY
The goal of Coffee Talk is to provide an open and approachable forum for communicating with Members about what’s happening at the Club. It’s an opportunity to connect, dispel rumors, gather feedback, and keep Members informed and engaged. Complimentary drip coffee and water should be provided for all attendees if your budget allows.
SAMPLE AGENDA
• Welcome
• Upcoming Events Highlights for the next 2-4 weeks
• Save the Dates Upcoming key events occuring in the next 2-3 months
• Department Updates
• Restaurant Specials
• Maintenance Updates
• Fitness News
• Spa Offers
• Golf Tournaments & News
• #MTL Tip of the Week A quick tutorial or helpful feature from the community website
• Member-led Club Spotlight Club Leaders share their updates and insights
• Q&A A chance for Members to ask questions and feel heard
MEMBER INVITATION CONTENT
Are you having trouble navigating MyTrilogyLife.com (MTL)? Want to discuss tips and tricks or find different ways of browsing the website? This informal training is a great opportunity to learn how to easily navigate MTL. It is an especially valuable class for new Members of the community. If you have questions or are experiencing issues with MTL, this will be your chance to ask for help and learn the different features the community website has to offer.
DATE/FREQUENCY
Twice Monthly, at minimum (Small Clubs) Weekly (Large Clubs)
SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
• Livestream for remote Members
• Record and post to Trilogy on Demand
• Add a theme (decor, dress-up, themed refreshments)
• Rename it creatively (e.g., Trailblazer Live, The Summiteer Live!)
DATE/FREQUENCY Once Monthly, at minimum
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
• Invite a local artist to teach a painting class for Members
• Take the class outdoors at a scenic location for landscape art
• Offer specialized mediums for offsite learning, such as glass blowing, stained glass, metal sculpting, pottery wheel throwing, etc.
CREATIVE EXPRESSIONS
THE WHY
Ensure all materials are prepared for your art class, and confirm with the instructor what supplies they will need if they’re providing their own. For painting or watercolor classes, include canvases or watercolor paper, paints, brushes, painters’ tape, easels or boards, and basic tools like pencils, erasers, and masking fluid. For dry medium classes, provide charcoals or pastels, specialized paper, erasers, blending sticks, fixative, and boards to secure the paper. Arrange the room so all Members can easily view the instructor, with individual workstations ready and proper lighting in place. Enhance the atmosphere with background music, and coordinate beverages with your F&B team, offering options for both drinkers and non-drinkers.
MEMBER INVITATION CONTENT
Join us in (location) as (instructor’s name) walks you through the process of the art of charcoal drawing. This course teaches a nice balance of the mechanics involved with making a simple still life drawing in charcoal, but also having an interpretive, artistic mindset while doing it. We will discuss what to focus on, embrace and likewise, abandon as you’re drawing. Enjoy exploring how to find the “art” in artmaking, how to understand and effectively utilize some basic techniques. It is meant for the complete novice equipped with basic art materials.
You will be supported and guided through the entire process, from discussing which materials you will need to replicate the still life as realistically as you can. From there we will walk through how to add value including shading. When we are finished, you will walk away with a new set of skills you can use to create more beautiful drawings.
This medium can be a little messy, but that’s part of the fun! Give yourself permission to be a bit messy and explore the effects you can achieve with charcoal.
The price to attend is $XX, which includes all materials needed. Seats are limited; be sure to register on MTL!
CULINARY DEMO
THE WHY
Culinary Demonstrations are popular events that combine education, fun, and food. Coordinate with your culinary team – or an outside vendor if needed – to set the schedule and menu, allowing creative freedom or tying it to a monthly theme or F&B Week.
Choose a space with good visibility, whether a demo kitchen, dining room, or Grand Living Room with portable equipment. Arrange seating so Members can watch and ask questions.
The Chef demonstrates the dish, Members sample it, and the session ends with a Q&A. Distribute recipe cards, created by Central Services via CSR submission, as a takehome keepsake.
NOTE BlueStar Resort & Golf does not employ Members to teach classes. Outside vendors are preferred. If a Member volunteers to teach, no payment may be exchanged. Please discuss any plans with the National Director of Lifestyle and Club Manager for approval before proceeding.
MEMBER INVITATION CONTENT
Expand your culinary skills and palette by joining us for our next Culinary Demo! In this month’s demo, Chef (name) will be showing Members how to make (dish).
You’ll have the chance to watch step-by-step as Chef prepares the dish and then sample it! Recipe cards will be available for you to take home and try on your own. Tickets are $XX and include (inclusions).
• Align dishes and menus with Trilogy’s themed calendar
• Offer to-go kits for at-home cooking
• Serve a complimentary wine pairing
• Feature a themed cocktail alongside the dish
DATE/FREQUENCY Annually (2-4 hrs), recommended during high season; typically takes place during “Share Your Passions” month in February
SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
PRIZES Offer Club Leaders a chance to win something based for “Most Creative Display” or “Most Visited/Popular Display”
Boost attendance by offering a door prize drawing for those who register to attend via MTL in advance (must be present to win)
THEME IT “Club Rush!” or fall-theme such as “Scarecrow Row”
MEMBER-LED CLUB EXPO
THE WHY
The event should be promoted to the entire community at least six weeks in advance. A detailed message should be sent to all Member-led Club Leaders outlining the purpose of the event and requesting that they sign up to participate by a specified deadline.
A Member-led Club Expo serves two important purposes: it allows new Members and prospective buyers to discover the variety of active clubs and their activities, and it provides current club members with an opportunity to recruit new participants while showcasing their pride and involvement in the community.
Each participating club should be provided with a table, tablecloth, and chairs. Tables should be pre-assigned, clearly labeled, and marked with printed table tents displaying both the event name and the Member-led Club name.
MEMBER INVITATION CONTENT
Did you know that we have over XX Member-led Clubs here at (community name)? Whether you are new to the community or just haven’t had the chance to get “out there,” now is your chance! Come on out to our annual Member-led Club Expo on (date & time) and discover new hobbies, make new friends, and meet new Members! Clubs will share and demonstrate what they do, and Club Members will be happy to share their experiences with you.
DATE/FREQUENCY Monthly/Bi-Monthly*
*Dependent on your Club’s liqour license
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
• Record the session and post it to Trilogy on Demand
• Create cocktails inspired by the #MTL Calendar’s monthly themes with recipe cards designed by Central Services
• Pair cocktails with small bites
MIXOLOGY DEMONSTRATION
THE WHY
Much like Culinary Demonstrations, Mixology Demonstrations are a favorite among our Members. These interactive sessions teach the art of pairing flavors, combining ingredients, and crafting cocktails with precision and consistency. Members can gather around the bar to explore the history of a featured cocktail or spirit, learn professional tips and techniques, and ask any cocktail-related questions along the way. The experience concludes with the best part – enjoying a delicious drink they’ve created themselves.
TOP TIPS
• Select a flavorful beverage and research its history
• Arrange flexible seating so all Members can view the demo clearly
• Offer ingredient options or substitutions (e.g., vodka instead of gin)
• Share the drink’s history during the demonstration
• Include a Q&A to encourage questions and Member engagement
MEMBER INVITATION CONTENT
Mix, shake, stir! Expand your knowledge and your bar carts by joining us for this month’s Mixology Demo where (instructor name) will be teaching you how to make (insert cocktail). We’ll go over the history of the drink, share tricks of the trade, and answer any questions you might have. At the end of the demo, you’ll be able to taste our very own concoction!
Recipe cards will be available as well. Tickets are $X and include (XX). Seating is limited, so be sure to register via the Events page on MTL.
DATE/FREQUENCY Once Monthly
SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
#MTL 101 Pair a training session right before or after your orientation
INVITE KEY REPRESENTATIVES
• Club Department Heads to give presentations on their roles and goals
• Local HOA Partner for Q&A
• Committee Leaders consider Budget and Finance Committee, if applicable and relevant
NEW MEMBER ORIENTATION
THE WHY
Once a month, host a session designed to welcome new Members—while remaining open to all—to help them become familiar with the Club, its structure, and the team. This session should follow a clear, easy-to-navigate agenda that covers the essentials:
• Community structure and roles/responsibilities (Shea vs. BlueStar vs. HOA)
• Club overview, including both operations and amenities/physical spaces
• General Club info (hours of operation, policies, etc.)
• Team directory (at minimum, the management team)
• Overview of annual programs such as Fitness Passes and Barrel Masters
• Introduction to key tools, including #MTL and your amenity site
Multiple members of the Club team should be present to introduce themselves, answer questions, and help create a welcoming, informative experience for attendees. Your presentation can be sent to Central Services for design through a CSR submission.
MEMBER INVITATION CONTENT
Welcome to (community name)! All new Members (and existing ones too) are invited to join us for a New Member Orientation to get acquainted with the community at (Club name). This monthly event covers a little bit about the community itself and a whole lot about the Club, including the structure, general information, team member introductions, where you can find more information, etc. We can’t wait to meet you! Please register on MTL if you plan to attend.
THEMED BINGO
THE WHY
Themed Bingo puts a fun twist on the classic game and lets your creativity shine! Pick a theme, grab your bingo cards, and plan your strategy – double scorecard bingo works great. For smaller groups, aim for at least eight games to fill an hour.
TOP TIPS
• Engage all five senses (sight, sound, smell, touch, taste)
• Play background music that matches your theme
• Partner with F&B to create a themed cocktail/mocktail
• Get creative with décor – transform the room to immerse Members in the theme
• Provide complimentary napkins and garnishes that pair with the specialty beverage
• Decorate tables and offer a themed take-away for each Member
EXAMPLE THEMES
Bingo & Bubbly
Hawaiian Tropic Bingo
Witches, Wizards & Warlocks
Ugly Sweater Bingo
Winter Wonderland
Love Stinks, Let’s Drink
Shamrocks & Shenanigans
Flower Power
007 Licensed to Bingo Queen of Hearts Bingo
MEMBER INVITATION CONTENT
Join us in the (location) for Día de los Muertos Bingo Night featuring double score card themed Bingo games! Your very own Señorita/Señor (name of host) will also teach you how to play a few Day of the Dead Mexican Lotería games along with a free Spanish lesson (optional). Shake your maracas while listening to Latin music as you sip on Blood Orange Margaritas (or beverage your choice).
There will be multiple games during this time. This event is $XX to attend and enjoy sipping on your choice of the themed Marg– or Mockarita. Get ready to have some fun!
• Encourage Members to dress up and offer photo ops with props tied to the theme
Plug & Play EVENTS
PLUG & PLAY EVENTS are ready-to-go activities designed to simplify event planning for your community. These events come with pre-built concepts, instructions, and materials, allowing your team to quickly execute engaging experiences with minimal preparation. The goal is to deliver fun, seamless, and stress-free programming that keeps Members connected and entertained.
National Pizza Day
National Margarita Day
International Women’s Day
Cinco de Mayo
National Hamburger Day
Thanksgiving
Blood Drives
Door Drops
Intellectual Enrichment Workshops
Karaoke Night
Stand-up Comedy
Sweet Rides Car Show
NATIONAL PIZZA DAY
THE WHY
Who does not love a fresh slice of homemade pizza? National Pizza Day is an easy date to activate in your community. Sit down with your F&B Team and create a unique Pizza Day menu that is not typically offered at the Club. Members are sure to come out for a special limited time menu!
You could even offer takeout pizza specials for Members who would rather enjoy their pizza from home. For communities that do not have a restaurant on site, there is still plenty of opportunity to activate! For example, you could offer a pizza and movie night.
MEMBER INVITATION CONTENT
Any way you slice it, February 9th is National Pizza Day! Come join us at (Clubhouse Name) to enjoy delicious, handcrafted pizza from (Restaurant Name). On February 9th, we will be offering an exclusive specialty pizza menu all day, for one day only, for you to enjoy! Would you rather enjoy your pizza at home? No problem! You can call (phone number) to place you to-go order. We hope to see you there at the cheesiest party in Trilogy.
DATE/FREQUENCY February 9th
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
PIZZA CULINARY DEMO Members love any opportunity to customize their meals and during a pizza culinary demo, they can do just that! Go through the steps on how to make the perfect pizza dough and sauce from scratch, then blow their minds with toppings that they can add to their pizza to enjoy on this national day! Make sure to all the recipes so they can remake everything in the comfort of their own homes.
DATE/FREQUENCY February 22nd
SUGGESTED PRICE $
ADD-ON OPTIONS
MARGARITA MIXOLOGY
MARGARITA DINNER Coursed out variations of margarita with accompanying food from your F&B Team.
NATIONAL MARGARITA DAY
THE WHY
Every February 22nd, we come together for National Margarita Day – a tribute to one of the most iconic cocktails: the margarita! Made with tequila, triple sec, and lime juice, this classic drink was created in 1938 in Mexico and is widely considered the ultimate symbol of fun. Whether shaken, stirred, frozen, or on the rocks, you can’t go wrong.
Offer margarita specials or flavored margarita flights (think cucumber, strawberry, jalapeño). Collaborate with the Creative Services team for custom flight boards or branded glassware.
No F&B outlet? Partner with a local margarita catering truck and create a festive outdoor experience. Pair the event with games like Bocce, Corn Hole, or Lotería for added fun.
MEMBER INVITATION CONTENT
Celebrate National Margarita Day with us! We’ll be serving up delicious margaritas in a variety of flavors – cucumber, strawberry, jalapeño, and more. Grab your friends, enjoy a margarita flight, and stick around for fun games like Lotería. Chips and house-made salsa are included in your ticket price. Salud!
INTERNATIONAL WOMEN’S DAY
THE WHY
At a minimum, the Club should offer some form of intimate gathering for women, whether that be tea, mimosas/brunch, a luncheon, dinner, wine and charcuterie, etc. It would also be mindful to make the event interactive by creating a slide show of the participating Members’ accomplishments, playing some sort of ice breaker, or facilitating conversation that surrounds the importance of the holiday.
MEMBER INVITATION CONTENT
In honor of International Women’s Day on March 8th, please join us to celebrate the amazing women in our lives with afternoon tea. This is an important day to come together, celebrate, and be proud of the accomplishments of all women!
Gather your best gals, don your best, and do not forget a fun hat or fascinator. We will have a variety of teas, along with light bites to pair well with the selections. Tickets are $XXX and include (insert items). Do not miss out on this opportunity to celebrate YOU!
DATE/FREQUENCY March 8th
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
• Host a guest speaker
• Offer some sort of pampering session (facials, makeup tutorials, mani-pedis, DIY body scrubs, etc.)
• Host a girl’s night in party
DATE/FREQUENCY May 5th
SUGGESTED PRICE $-$$
EVENT IDEAS
• Taco Food Truck and Lawn Games
• Margarita Mixology Demo
• Tequila Tasting
• Live Mariachi Band
• Salsa Making Contest
• Culinary Demo featuring different types of salsa or other mexicaninspired dishes.
CINCO DE MAYO
THE WHY
The goal of Cinco de Mayo is to celebrate this festive holiday in a fun way, whether through Mexican-themed food and drink specials in the restaurant or by hosting a lively fiesta for your Members. Team up with your F&B team to create a menu that fits the occasion.
MEMBER INVITATION CONTENT
CINCO DE MAYO SPECIALS
Celebrate Cinco de Mayo with us on May 5th with some festive specials! Enjoy these traditional features by Chef (Name) and their team, including (specials), and much more! These will be available after X:XXpm for dine-in or takeout. Click here to see the menu!
Call us at 000.000.0000 or click here to reserve a table online via OpenTable. Get ready for the Fiesta!
CINCO DE MAYO CELEBRATION
Don’t siesta, let’s fiesta! Head to (location) on May 5th to celebrate Cinco de Mayo. Enjoy an evening with live music provided by (performer) delicious food, and fun activities. Don’t forget your dancing shoes!
EVENT SCHEDULE
• X:XXpm Bar & Buffet Open
• X:XX-X:XXpm Time to Dance!
TICKET OPTIONS INCLUDE:
• Dance Only $XX
• Dance & Buffet $XX
We hope to see you there! Register your spot via MTL.
NATIONAL HAMBURGER DAY
THE WHY
Every May, America celebrates its most iconic sandwich: the hamburger. The bare minimum performance is to team up with the Food & Beverage department to offer a simple burger special, available all day in your F&B outlets. This might be a spinoff of an already existing Millionaire Burger, or you may spice it up by letting the chef come up with their own masterpiece.
Don’t have an F&B operation at your Club? No problem! Hire a local caterer or food truck to treat Members on this special day.
MEMBER INVITATION CONTENT
May 28th is National Hamburger Day, and we are celebrating at (Club Name)! The culinary team is bacon a good time from (time) to (time). Come relish our featured burger of the day, including: (toppings). The price is just $XX per person*, so bring the whole family. Make sure you don’t miss out and have to play ketchup on these amazing burgers as they are on a roll!
*Price is not inclusive of tax or gratuity.
DATE/FREQUENCY May 28th
SUGGESTED PRICE $-$$
BURGER BASED TRIVIA Put your Members to the test with fun, themed trivia.
• 1921 The year White Castle, the oldest burger chain, was founded.
• 1 nickel The price paid for White Castle’s first burger.
• 75 The number of McDonald’s Big Macs sold every minute.
• 49 cents The original price of a McDonald’s Big Mac.
• 40 billion Estimated annual number of hamburgers consumed by Americans.
• 4 The average number of hamburgers eaten by Americans each week.
• 60% Percentage of all sandwiches sold in the world that are hamburgers
• 2,014 lbs The weight of the world’s biggest burger at Black Bear Resort Casino in Minnesota.
• 10 ft The diameter of the world’s biggest burger.
BYOB BUFFET Kick the party up a notch with an awesome buffet line! Let your Members get creative by offering different types of meats (wagyu, bison, venison, salmon) and a ton of different cool toppings. A variety of cheeses and veggies is an easy way to change things up.
DATE/FREQUENCY November, Fourth Thursday
SUGGESTED PRICE Complimentary-$$
THANKSGIVING
THE WHY
Thanksgiving traces its origins to early harvest feasts in America and has evolved into a time for reflecting on blessings, sharing meals, and strengthening relationships. The day encourages appreciation, togetherness, and acts of kindness, offering an opportunity to celebrate cultural traditions and create meaningful memories.
REQUIRED PROGRAMMING All communities should host at least one event that fits the theme outside of the standard restaurant service dedicated to the holiday.
• Volunteer & Giving Projects Food drives or outreach to support local families.
BLOOD DRIVE
THE WHY
Monthly blood drives are a great way for Members to give back to the community. Coordinate with your local blood mobile to arrange a convenient time and location. Some drives may require donors to schedule appointments to avoid waiting.
You can also offer donation slots to the BlueStar team to encourage staff participation.
FRIENDLY COMPETITION
• Neighborhood Challenge Track which club or section of the community donates more.
• Team-Based Donation Encourage Members to come with friends or neighbors; reward the team with the highest participation.
• Leaderboard & Prizes Display a fun, friendly “points” system with small incentives like gift cards or swag.
CREATIVE ADD-ONS
• Local Business Partnerships Offer small gifts, discounts, or vouchers from nearby restaurants/shops.
• Custom Swag Bags Branded water bottles, socks, or t-shirts saying “I gave blood today!”
• Volunteer Hosts Members can greet, cheer on, or assist donors, making it feel like a community event.
• “Buddy Donor” Days Pair up neighbors or friends to donate together for extra motivation and social connection.
• Recognition Ceremony Small acknowledgment for donors who reach milestones (1st donation, 5th donation, etc.).
• Interactive Wall or Banner Let donors sign a “We Gave Blood!” mural or leave messages of encouragement.
• Photo Challenge Encourage donors to take creative photos with themed props and share on social media to inspire others.
DATE/FREQUENCY Any Time! SUGGESTED PRICE Complimentary
KEY PLANNING CONSIDERATIONS
HEALTHY SNACK STATIONS Have fruit, smoothies, or energy bars available for participants post-donation.
DRIVE-THRU OPTION Make donating easy and safe – Members can stay in cars while being guided through stations.
DATE/FREQUENCY Any Time!
SUGGESTED PRICE Complimentary
KEY PLANNING CONSIDERATIONS
WELCOME PACKETS Community map, event calendar, local dining offers, and a welcome note from the Lifestyle Team.
NEIGHBOR INTRODUCTIONS Door hanger or postcard inviting Members to connect via their Members-only website.
RESIDENT SPOTLIGHT CARDS Monthly highlights featuring a Member or family with a brief bio and fun facts.
DOOR DROPS
THE WHY
As a new community launches, it’s important for the Lifestyle team to show appreciation to early adopters. Deliver a fun, themed door drop as an example of both the Power of Moments and Unreasonable Hospitality. Once the community reaches 60 homes, review the approach with your National Lifestyle Director.
REQUIRED PROGRAMMING Start-up communities should execute Door Drops quarterly.
SEASONAL & HOLIDAY-THEMED GIFTS
• Mini Ornaments Christmas, Hanukkah, Winter themed.
• Seed Packets/Mini Plants Spring flowers, herbs, or succulents.
• You’ve Been Mugged A coffee mug filled with tea bags, hot cocoa packets, or coffee stirrers.
• You’ve Been Steeped A cute teacup with assorted teas and a small honey stick.
FOOD & TREATS
• Popcorn “Just popping in to say hello!” or “Thanks for being pop-ular around here!”
• Cookies “Just cookie-ing by to brighten your day!”
• Candy “Life is sweeter with neighbors like you!”
• Chocolates “A little chocolate to make your day a little sweeter!”
• Pretzels “Thanks for being twist-tastic!”
FUN ACTIVITY & GIVEAWAY PUNS
• Puzzle/Brain Teaser “Just puzzling over how awesome you are!”
• Mini Game/Deck of Cards “Dealing a little fun your way!”
• Small Plant/Succulent “Planting a little happiness for you!”
• Mini Flashlight “You brighten our community – just shining a little light!”
• Notebook/Pen “Jotting down a little thanks for you!”
• Magnet/Keychain “You’re key to our community!”
DATE/FREQUENCY Any Time!
SUGGESTED PRICE Complimentary-$$
INTELLECTUAL ENRICHMENT WORKSHOPS
DIGITAL DISCOVERY & TECHNOLOGY
• Digital Discovery Hands-on sessions exploring smartphones, tablets, social media, and apps.
• Online Safety & Security Tips on password management, avoiding scams, and privacy settings.
• Photo & Video Editing 101 Simple techniques for organizing, enhancing, and sharing photos.
PRACTICAL SKILLS & LIFE ENRICHMENT
• Home & Tech Simplified How to use smart home devices, voice assistants, and home security.
• Health & Wellness Nutrition, sleep, mindfulness, and stress management strategies.
CREATIVE & CULTURAL EXPLORATION
• Art Appreciation Explore famous artists, art movements, or museum highlights with discussion.
• Music Discovery Introduction to genres, music history, or learning an instrument.
• Cooking & Culinary Focus on healthy meals, international cuisines, or baking techniques.
SOCIAL LEARNING & COMMUNITY ENGAGEMENT
• Philosophy & Big Questions Facilitated dialogues about life, ethics, and personal growth.
• Intergenerational Tech Labs Pair residents with younger volunteers to teach digital skills or collaborative projects.
• “30 Minutes to…” Bite-sized sessions on specific skills (photo editing, email setup, meditation).
DATE/FREQUENCY Monthly/Bi-Monthly
SUGGESTED PRICE Complimentary-$
KEY PLANNING CONSIDERATIONS
THEME IT Program with national dates in mind – songs about beer, wine, pets... the possibilities are endless!
FOOD & BEVERAGE Set your room with rounds and provide shared snacks on the table with their ticket. A cash bar set up is always a great idea – liquid courage, remember?
KARAOKE NIGHT
THE WHY
Karaoke is an easy-to-execute event – and a guaranteed Member favorite. You can hire a professional DJ to handle everything, including speakers, music playback, lyric displays, and a song selection book (with many also accommodating special requests via YouTube). Alternatively, you can host it in-house by setting up a microphone, speaker, and screen to project the lyrics for singers and the audience to follow along
If the event starts off a little slow, don’t worry. Offer a bit of “liquid courage,” and someone is sure to grab the mic and get the fun started!
MEMBER INVITATION CONTENT
Singing isn’t just for the shower! Come up to the Club on (date) at (time) for an evening of karaoke fun. Be the star of the show, sing along from your seat, or simply sit back and enjoy the talent (or lack thereof!) of your fellow Members.
A cash bar will be available. Tickets are $X and include (list of inclusions).
Registering for this event does not mean you are required to sing, just that you plan to attend. If you want to show off your pipes, you may sign up to sing at the event. Start thinking of your favorite sing-a-longs now!
STAND-UP COMEDY
THE WHY
Create a lively, comedy-club-style environment where Members can unwind and enjoy stand-up comedy with friends and neighbors. Set the scene with a comfortable, lounge-like atmosphere, complete with good lighting and sound for the perfect performance experience. A cash bar is recommended (avoid including drink tickets in the ticket price), and the F&B team can provide classic appetizers along with a variety of beverages, including beer, wine, and cocktails. Be sure to select comedy acts that are appropriate for your Members’ age and demographic, focusing on clean, crowd-pleasing humor that keeps everyone laughing.
MEMBER INVITATION CONTENT
They say laughter is the best medicine, so let’s laugh the night away with (Comedian name) at (location) on (date) at (time).
About the Comedian: (Insert bio/credentials)
Make it a full evening by enjoying dinner at (signature restaurant) before or after the show! Call 000.000.0000 or visit OpenTable to make a reservation.
Tickets are $XX per person and includes (list inclusions, e.g., admission, appetizers). A cash bar will be available throughout the evening.
We hope you’ll join us for an unforgettable night of laughter!
BOOKING Use a professional booking agent to ensure the comedian’s style fits your audience and to secure a proper contract. BlueStar has a relationship with Jason Love – contact your National Lifestyle Director to connect.
SET THE SCENE Ensure seating capacity matches expected attendance and plan for traffic flow, stage placement, sight lines, sound quality, and lighting
GREEN ROOM Provide a private space for the entertainer with basic F&B amenities if requested
SOUND & LIGHTING Hire a professional for setup and management during the show
DATE/FREQUENCY Annually
SUGGESTED PRICE Complimentary
KEY PLANNING CONSIDERATIONS
VENDOR TENTS Feature local auto services like car washes, detailing, and tire centers
OTHER CAR CLUBS Invite nearby clubs to join and boost excitement
LOCAL POLICE & FIRE Show off vehicles for Members and the public
LOCAL RACETRACKS Bring pace cars or specialty vehicles from nearby tracks (NASCAR, especially!)
CAR CONTESTS Let attendees vote for Best in Class, Most Unique, and more
SWEET RIDES CAR SHOW
THE WHY
Sweet Ride! Celebrate your love of hot rods, classic cars, motorcycles, and specialty vehicles at this annual Car Show – a favorite for Members of all kinds.
Reach out to Member-Led Clubs, local car or motorcycle clubs, and even your local police and fire departments to ensure plenty of vehicles are on display.
No car show is complete without food, drinks, and entertainment! Work with your F&B team or bring in local food trucks, and set up multiple cash bars. For music, live bands playing classic rock from the ’60s, ’70s, and ’80s create a fun, engaging atmosphere for Members to stroll, relax, and enjoy the day.
MEMBER INVITATION CONTENT
Get your engines ready! The Sweet Rides Car Show is coming to (community name) on (date). A variety of hot rods, classics, motorcycles, and other vehicles will be on display for our Members and their guests to check out.
We’ll be serving up some delicious food and drinks, including (list offerings) as well! Enjoy those bites and sips while you listen to (musician/band) play all your favorite rock ‘n’ roll classics from the ‘60s, ‘70s, and ‘80s! We encourage you to move and groove along with them!
Have a car or vehicle you’d like to show off? Email (organizer’s email) for more information on how to be part of the show itself!
Attendance is complimentary but food and drinks will be an added cost. Please register via MTL if you plan to attend!
TRIED & TRUE EVENTS are what you do because your Membership is interested and passionate about it. Local events are completely open to your creative freedom. You determine what, where, and when for these events, which also act as an important opportunity for innovation. What starts locally may, over the course of time, become an Essential or National Event.
In case you need a little inspiration, here are some great Tried & True Events that have taken place at Clubs across the BlueStar portfolio.
Dive-in Movie
Drive-Thru Donation Drive
Family Dinners
Fine Art Show & Sale
Glow Party
Grandparents’ Week
Lodgefest
Pinknic Rosé Wine Festival
Poker Run
Poolside Popsicles
Pride Celebration
Race Around the World
Senior Squabble
Thanksgiving Turkey Shoot
Themed Fun Run/Walk
Tribute Concerts
Yoga Sip & Shop
Tried & True EVENTS
DATE/FREQUENCY Once per Month, as weather permits
SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
CASH BAR Set up a poolside cash bar for those who may want something a little stronger during the movie
THEME IT Get creative with drink or food specials to go along with the movie; take it up a notch with décor and games!
DIVE-IN MOVIE
THE WHY
Dive-In Movies are a fun and easy way to offer programming for the whole family and are a summertime favorite at many of our Clubs. With just a projector, screen, and speakers, you can create a movie experience right by the pool. Members and their guests can relax on lounge chairs or float in the pool while enjoying the show. Be sure to enhance the experience with complimentary popcorn and soft drinks available for purchase.
When selecting a movie, consider your audience. To attract Members and their families, opt for a family-friendly selection, keeping both classic favorites and newer releases in mind.
MEMBER INVITATION CONTENT
Dive into the Resort Pool at (Club name) for a movie night under the stars! On (date) at (time), we’ll be showing (movie name). Bring your swimsuits, towels, and floaties if you wish to watch from the pool! If not, lounge chairs will be available on a first come, first served basis.
About (movie name):
(Insert brief synopsis and rating)
Enjoy complimentary popcorn throughout the movie. Soft drinks will be available for purchase as well. Tickets are $X and include the movie and popcorn. Register via MTL if you plan to attend.
We hope you’ll join us for a splashing good time!
DRIVE-THRU DONATION DRIVE
THE WHY
There’s never a bad time to help out those less fortunate! Market the event with door hangers, email blasts, News posts, Club signage, table tents in F&B outlets, truDigital slides, flyers in high traffic areas, and announce at events. Reach out to Central Services via CSR to have display collateral made.
ADD-ON OPTIONS & CREATIVE TWISTS
• Stuff the Sleigh Decorated golf cart “sleigh” collects donations curbside; track progress with a festive sleigh meter.
• Drive, Drop & Dash Quick morning drop-off with coffeeto-go for Members on the move.
• Cans for a Cause Parade Members decorate cars or golf carts and donate in parade style.
• Pop-the-Hatch Party Music, signs, and high-energy volunteers create a pep-rally-style drop-off.
• Drive-Up Donation Derby Friendly competition between streets, sides, or clubs to collect the most items.
• Give & Glow Night Evening drop-off lined with string lights or luminaries for a festive atmosphere.
DATE/FREQUENCY Any Time!
SUGGESTED PRICE Complimentary
DATE/FREQUENCY Any Time!
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
ENTERTAINMENT Hire a local musician to play background music that complements the selected theme
FAMILY DINNER
THE WHY
Family Dinners foster a sense of community and position the Club as “one big family,” giving Members a chance to enjoy good food and great company. This tradition started at Verde River Golf and Social Club – reach out to their team for guidance if needed.
Work with your F&B team to create a themed menu and wine pairings for each dinner. Keep the atmosphere casual with family-style seating at long communal tables to encourage conversation and interaction. Themed dinners help generate interest and participation.
MEMBER INVITATION CONTENT
Join friends and family for an evening of Spanish cuisine and conversation! Enjoy a family-style menu meant for sharing, just like at home.
• Desserts Crema Catalana, Traditional Spanish Shortbread Cookies
• Paired Spanish Wines & Spirits Mestres Cava 1312, Bodegas Breca ‘Brega’, Bodegas Avancia Cuvee de O Godello, and Torres Brandy 20.
Tickets are $XX, including dinner, drinks, tax, and gratuity. Reserve your spot online via MTL and celebrate with the (community name) family!
FINE ART SHOW & SALE
THE WHY
This Member-led event serves as an opportunity for the Club’s Fine Arts League/Club to showcase their artwork and offer pieces for purchase to fellow Members within the community. The event must be approved by the Club Manager, organized by the Club team, and made available to all Member-led Clubs to ensure a fair and equitable opportunity for participation.
Because Members have the ability to earn income through this event, it is considered sensitive in nature. Prior approval from the General Manager and Regional Support Central Services team is required before moving forward.
At minimum, the event should include dedicated space –indoors or outdoors – for participating artists to display their work. Coordinate with the F&B team to offer wine sales, and if hosted outdoors, ensure appropriate lighting is provided. Artist display booths typically include one to two banquet tables with linen tablecloths and a chair for the artist. Some artists may choose to bring their own shade structures.
MEMBER INVITATION CONTENT
Calling all art lovers! Enjoy the art created by your fellow Members at the Spring/Fall Art Sale & Show on (date) from (time) at (location). More than XX artists will be represented, featuring works (types of art expected). Many one-of-a-kind pieces will be offered for sale. A wonderful selection of wines and (other items) will be available for purchase for your enjoyment.
DATE/FREQUENCY Twice Yearly (Spring & Fall)
SUGGESTED PRICE Complimentary
ADD-ON OPTIONS
• Hire a local musician to provide background music
• Make light snacks and appetizers available for purchase along with wine and other beverages
DATE/FREQUENCY Annually SUGGESTED PRICE $-$$
ADD-ON OPTIONS
LIGHT BITES An appetizer or dessert buffet allows Members to refuel from dancing the night away
PRE-PARTY T-SHIRT DECORATING Have Members bring a white or brightly colored t-shirt and provide them neon puff paint and more
GLOW PARTY
THE WHY
The Glow Party is a neon-filled, high-energy event where the Club transforms into a luminous dance floor. Swap out standard lighting for blacklights, bring in a lively DJ, add refreshing libations, and you have all the ingredients for an unforgettable night.
Although typically hosted on a larger scale, often in the Event Center, this event is versatile and can be adapted to other Club spaces. Members arrive dressed in vibrant neon attire and dance under blacklights, enhanced by strobe or party lighting. Be sure to incorporate glow-friendly décor to elevate the atmosphere.
Offer a cash bar for Members to enjoy, and consider providing glow sticks within your event budget to enhance the experience.
MEMBER INVITATION CONTENT
Light up the night at the (location) for an electrifying Glow Dance Party! We’ll be transforming the space into the ultimate glow-in-the-dark experience, so come dressed in your brightest neon and fluorescent colors – the bolder the outfit, the better the glow.
No worries if you’re short on neon attire – we’ll have glow sticks available at the event!
DJ (name) will be spinning your favorite dance hits as we light up the dance floor (literally!). Have a song request? Email (name) at (email) prior to the event.
GRANDPARENTS’ WEEK
THE WHY
Create a cherished annual tradition by designating the same week each year as Grandparents’ Week, offering daily activities for Members to enjoy with their children and grandchildren. Be sure to promote the week well in advance so families have time to plan their visits.
Activities can vary widely – consider starting with a simple lineup and gradually expanding into larger or more intricate events as the tradition grows. Leverage existing community programming where possible and involve all departments to make it a true Club-wide celebration.
Event ideas might include crafts day, sports-in-the-park, board game day, live music and barbecue, movie day, swim park fun, and more. The possibilities are endless! Tried and True Event - content. Trilogy at Lake Frederick hosts this event annualy; reach out to the team for details and inspiration.
MEMBER INVITATION CONTENT
It’s that special time of year – Grandparents’ Week! Bring your children and grandchildren for a full lineup of fun and memory-making during the week of (dates).
Throughout the week, the Club will host a variety of activities designed for all ages to enjoy together. Some events are complimentary, while others require a fee.
Looking for the full experience? Purchase an All-Inclusive Pass for access to every event throughout the week. Prefer to pick and choose? No problem – you can also register for activities individually via MTL to build your perfect schedule.
DATE/FREQUENCY Annually
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
Provide an “All-Inclusive Pass,” offering access to all of the activities and events on the schedule or allow for individual event registration to customize their individual experience
DATE/FREQUENCY Annually
SUGGESTED PRICE $$-$$$
ADD-ON OPTIONS
LIGHT BITES & TASTING STATIONS
Invite local breweries and wineries to sample products
DESSERT FOOD TRUCKS Feature local bakeries or vendors to offer sweet treats
LODGEFEST
THE WHY
Lodgefest is Trilogy at Tehaleh’s annual homecoming celebration, welcoming Members back to Seven Summits Lodge. Each year features a unique theme that inspires décor and encourages Members to dress up and join in the fun.
The event should include multiple action food stations along with passed appetizers, offering variety and movement throughout the space. Provide a mix of seating – cocktail tables, rounds, and soft seating – to support both mingling and relaxation. A cash bar should be available, with themed signature cocktails to complement the evening.
MEMBER INVITATION CONTENT
Get ready to get groovy as we bring the spirit of the Summer of Love to Lodgefest! Enjoy a live musical performance featuring classic hits from the ’60s to keep you movin’ and groovin’, plus a vintage-style VW Bus photo booth to capture the moment in true retro fashion.
Chef (name) and the Culinary Team have crafted a delicious menu perfect for the occasion. And don’t forget to dress the part – tie dye, peace signs, bell bottoms, and all your flower-power favorites are highly encouraged as we relive the magic of the Summer of Love!
PINKNIC ROSÉ WINE FESTIVAL
THE WHY
The Pinknic Rosé Wine Festival is just what it sounds like – a pink themed wine festival, mostly focusing on rosé wines! This is a great time to work with your F&B Team or your wine/alcohol vendors to craft an event which includes a variety of wineries offering tastings (and perhaps full bottles for sale). The F&B Team should create some themed picnic or pink bites to complement the wines available as well. As for entertainment, think of some live entertainment (smooth or soft jazz pairs well with rosé) and photo opportunities with your pink-themed décor.
If you go the “Free Admission” route, you can sell a punch card (designed by Central Services) for a nominal fee with a “punch” or “stamp” at each vendor and also sell those pinknic bites.
MEMBER INVITATION CONTENT
THINK PINK! Get ready for a celebration like no other –Pinknic is the ultimate Rosé Wine Festival. Sip and savor rosé wine tastings while enjoying live music and delicious bites. A variety of wines, beers, specialty “pinktails,” and rosé-themed Pinknic foods will be available for purchase throughout the event.
As you enjoy your rosé, get up and groove or relax to the smooth sounds of (musician/band) and soak up the company of friends and neighbors.
This event is complimentary to attend; please sign up online via MTL. Guests are welcome, too!
DATE/FREQUENCY Annually
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
ROSÉ RAFFLE Raffle a couple bottles of rosé that all attendees are entered into LIVE MUSIC Add to the ambiance with a live jazz band or something Members can dance to
DATE/FREQUENCY Any Time!
SUGGESTED PRICE Complimentary-$
POKER RUN
THE WHY
Poker Runs are a fun way for Members to connect in a social, yet competitive, environment! To host this event, secure five Member “host homes” along the route. Once confirmed, you may begin team registration. A standard structure allows for up to 100 Members, forming 10 teams of 10, with golf carts as the primary mode of transportation. Each host home is typically provided beverages by the Club team (champagne, wine/beer, or a batched cocktail) for participants to enjoy during their stop. Hosts are encouraged to offer light bites such as snacks, small appetizers, or desserts.
PLANNING CONSIDERATIONS
• Obtain a special deck of cards and prepare 50 cards in 50 sealed security envelopes
• Schedule a pickup time for host homes to receive their beverages, cups, and 10 sealed envelopes each
• Ensure each team selects one captain, responsible for time management and submitting their team’s hand at the end
• Have all participants gather at a designated meeting point before departure. Team captains should check in, receive an itinerary, and pick up wristbands for their team Members
• Arrange for someone familiar with poker rules to assist at the final gathering location for the card reveal. The team with the best hand wins!
MEMBER INVITATION CONTENT
Feeling lucky? Grab your friends for a Poker Run! Teams of up to 10 will cruise the community (golf carts preferred) stopping at five host homes.
Enjoy cocktails and small bites at each stop while picking up a sealed envelope with a playing card. After visiting all five homes, teams return to the Club to reveal their hands.
The team with the best poker hand wins a special prize. Register on MTL so we can coordinate the teams!
poolside popsicles
DATE/FREQUENCY Weekly/Monthly in the Summer
SUGGESTED PRICE Complimentary
POOLSIDE POPSICLES
THE WHY
Sometimes the best moments are unexpected! Poolside Popsicles combine the fun of frozen treats with a relaxing poolside setting, perfect for warm-weather enjoyment. Partner with your poolside restaurant to store and distribute popsicles, ice cream cones, ice cream sandwiches, Otter Pops, or even frozen grapes.
This Power of Moments experience can take place anytime, weather permitting, and is simple for any team member to execute. The magic comes from the surprise – no requests needed, just a complimentary treat delivered to your Members by the pool!
MEMBER INVITATION CONTENT
In the spirit of Grandparents’ Day, we want to celebrate all you do – grams and gramps, nana and papa, grandmama and grandaddy – we’re offering complimentary pool passes for the grandkids. Each grandchild will also receive a free ice pop from (location); just send them up to practice their manners!
Complete the Guest Registration Form, then pick up your Sunday wristbands at Member Services, the Wellness Desk, or the Pool Concierge.
DATE/FREQUENCY Annually in June
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
• Host a fundraiser for a local LGBTQ+ organization during the week leading up to and during the event
• Offer branded souvenirs for purchase to raise additional funds and commemorate the event
• Organize a fashion show to celebrate the occasion
COLORFUL CULINARY OPTIONS Fresh seasonal fruit display, vegetable crudité with hummus, grilled chicken/ratatouille skewers, rainbow sherbet
BEVERAGES Available for purchase, including Odd Otter Brewing Company (founded by LGBTQ+ and military community members)
PRIDE CELEBRATION
THE WHY
Pride celebrates the LGBTQ+ community, honoring diversity, inclusion, and the freedom to live authentically. Activating this concept originated at Seven Summits Lodge.
Bring the celebration to life with colorful décor, a lively playlist, a vibrant appetizer spread, and a cash bar. Consider featuring beverages from LGBTQ-owned breweries or wineries, and use a rainbow balloon arch or backdrop from Central Services for décor and photo opportunities.
REQUIRED BEFORE PROGRAMMING This event should be reviewed with local management and Regional Support Central Services to ensure it aligns with your community’s demographics and is planned respectfully and inclusively. It may not be applicable to all communities.
MEMBER INVITATION CONTENT
Celebrate Pride Month with us at (locatoin) for our annual Pride Celebration on (date) at (time)! This year, we’re featuring a Member fashion show, so come decked out in your pride colors. If you’d like to participate, email (Club team member and email) with your name, hometown, favorite color, favorite song, favorite activities, and any fun facts about you.
Tickets are $XX, including event admission, a souvenir Pride bracelet, and food. Register on MTL to join in on the fun!
RACE AROUND THE WORLD
THE WHY
Based off the TV show: The Amazing Race – two-person teams of Members will have the opportunity to race around your property finding puzzles, complete challenges, solving riddles, then racing to the next location of next challenge. The team that makes it to all the stations in order and completes all the tasks in the fastest time will win!
MEMBER INVITATION CONTENT
Are you up for the challenge? This is your chance to test your “AMAZING RACE” skills! Modeled after the TV show, participants will pair up with a friend or family member and compete in a scavenger hunt throughout the community, testing your skills with puzzles and games you’ll have to complete in order to finish the race.
Each of the two-person teams will race around (community) to find clues and complete mental challenges. Clue cards will be provided at the stations, instructing teams to complete a task, before continuing to next station. How well you work together with your partner and demonstrate teamwork is the most important skill to winning the race! We hope you’ll join us for this afternoon of fun. Please be sure to register yourself via MTL and have your team member register too!
DATE/FREQUENCY Annually
SUGGESTED PRICE Complimentary
KEY PLANNING CONSIDERATIONS
PLANNING This event requires careful planning and precise execution – decide on the types of tasks and how teams will complete them; successful examples include jigsaw puzzles, crosswords, word searches, magic eye challenges, metal puzzles, math equations, combination locks, riddles, and building projects
LOCATION SELECTION Scout property locations for each station, using 6-8 ft. tables so multiple teams can play simultaneously; spread stations out to maintain excitement
STAFFING Assign a team member to each station to guide teams; staffing depends on the number of stations
DATE/FREQUENCY Any Time!
SUGGESTED PRICE $
ADD-ON OPTIONS
Invite your Club Manager or other department heads to act as the game show host for added fun – and be sure to dress for the part!
SENIOR SQUABBLE
THE WHY
Senior Squabble is our version of the popular game show Family Feud! The game program can be ordered online from Crowd Control Games, including The Feud and the Game Show Buzzer.
You’ll need two laptops: one to run the game program (connected to a projector or large-screen TV) and the other to manage the buzzer.
Two team members are needed to run the show. One will act as the MC, introducing team members, presenting questions, and keeping the energy high, while the other manages the laptop running the game program. Questions can be found online for free, purchased as part of Family Feud games, or created specifically for your audience or event. There are no strictly “right” or “wrong” answers – the top survey responses are displayed on the board.
The event is played just like the Family Feud game show, so it’s a good idea to watch a few episodes beforehand to get a feel for the flow and pacing. This format makes it easy to adapt for any occasion and ensures a fun, interactive experience for all participants.
MEMBER INVITATION CONTENT
Senior Squabble, our take on everyone’s favorite TV game show, is back at (Club name) – this time as the after-hours edition! Join us for a wild and fun-filled competition in the (location) on (date) at (time). Teams will be drawn at random at the start of each game to go head-to-head, competing to name the most popular responses to survey questions.
Tickets are $X if you’d like to play and complimentary if you’re just there to watch! Players must gather a team of five to six people and provide your team name along with the list of teammates at check-in. A random drawing will determine which teams take the stage for each game, ensuring plenty of excitement for both participants and spectators alike.
THANKSGIVING TURKEY SHOOT
THE WHY
The Turkey Shoot is a great way to theme an event around Thanksgiving. First, you will need to find an archery company in your area that will provide all supplies (bows, arrows, and targets) and instruction for your Members during the event. A cap for registration should be based on how many Members the instructors are able to accommodate as well as the outdoor area you are working with.
There is also an opportunity to add some competitive spirit to this event. Allow Members to register for their expertise level (beginner, intermediate, or advanced), and have them compete head-to-head with others in their category. Those with the highest score could win gift certificates, retail, or even a Thanksgiving turkey or pie!
MEMBER INVITATION CONTENT
Get ready to aim and shoot on over to (location) for our Thanksgiving Turkey Shoot! We will be hosting this event on (date and time), just in time for the holidays. All supplies will be provided, but feel free to bring your competitive spirit for a chance to win gift cards or even a Thanksgiving turkey!
This is a complimentary archery event and competition. All levels of expertise are welcome. And, don’t worry – no turkeys will be harmed in the process!
DATE/FREQUENCY Annually
SUGGESTED PRICE Complimentary-$
DATE/FREQUENCY Any Time!
SUGGESTED PRICE $-$$
ADD-ON OPTIONS
• Set up themed stations along the route (e.g., blow-up guitars, beverage stations, “Taste the Rainbow” jello shots) staffed by Members
• Create run bibs and t-shirts for participants
• Present medals at the finish line
• Host an after-race dance party with a DJ or live musician
• Offer light snacks and beverages for participants
• Provide a post-race stretch class
• Consider having an EMT on-site depending on participant numbers
THEMED FUN RUN/WALK
THE WHY
When planning a fun run or walk, grab Members’ attention with a lively theme and clear reason to participate. Know your audience – can they run, or would they prefer to walk? Choose an accessible route, either within the community or extending to surrounding areas, and measure it to match the advertised distance. Provide specific start and finish points along with a route map, and place markers and themed, encouraging signs along the way.
Ensure Members stay hydrated with water stations before and after the event. Assign team members or volunteer Members to monitor the course for safety, with someone at the front, turnaround, and finish to ensure no one gets left behind. The Lifestyle team will lead the event, with support from Fitness as needed. Don’t forget to capture a few group photos before everyone takes off!
MEMBER INVITATION CONTENT
Join us for a festive celebration of fitness with the ShamRock-N-Roll 3K on (date) at (time)! Members are invited to walk or run through a neighborhood course, and in honor of St. Patrick’s Day, we encourage everyone to wear their best green attire. The starting line will be at (location), with fun stations along the route where participants can pick up props and enjoy tasty samples along the way.
After crossing the finish line, participants are invited to enjoy a glass of green beer or punch, paired with healthy snacks. This lively, themed event is designed for fun, fitness, and community – so lace up your shoes, get festive, and remember, everyone’s a winner!
TRIBUTE CONCERTS
THE WHY
Live tribute band concerts are a great way to bring Members together to dance, socialize, and enjoy music, creating fun and memorable experiences. Success depends on several factors, including community size, event location (indoor vs. outdoor), budget, rental costs, and coordination with the F&B team.
Before booking a band, which can be a significant investment, review key considerations with your Club Manager: event location and timing, required rentals (stage, lighting, restrooms, parking staff), seating arrangements, public access, and F&B coordination.
MEMBER INVITATION CONTENT
Jack Wright’s acclaimed national production, A Neil Diamond Cherry Cherry Christmas, blends classic holiday favorites with Neil Diamond’s iconic ballads, anthems, and rock hits spanning five decades. Packed with stories and song insights, this family-friendly show is sure to get everyone in the Christmas spirit.
Event Details:
• X:XXpm Doors & Bar Open
• X:XXpm-X:XXpm Showtime!
Price to attend is $XX. Refunds available up to four days before the event; after that, tickets are non-refundable and your Member Account will be charged.
Get into the spirit and register today via MTL!
DATE/FREQUENCY Once per Month/ Quarter/Semester
SUGGESTED PRICE $$
KEY PLANNING CONSIDERATIONS
BOOKING Lock in bands 6+ months in advance; contact trusted vendors
VENUE Ensure capacity, clear sight lines, safe entry/exit, no obstructions
STAGE PLACEMENT Optimize sound, visibility, and band access; consider weather/lighting outdoors
POWER SUPPLY Provide reliable power and backup for all equipment
RESTROOMS Ensure plenty of accessible, well-maintained facilities
BAR & WATER Set up enough stations to serve all attendees
PARKING & TRANSPORTATION Provide ample parking, consider golf carts or valet, reserve band spaces
GREEN ROOM Private prep/relaxation area with basic F&B for the band
VENDORS Position for access without disrupting the stage; include trash stations
SPEAKERS & SOUND Confirm placement and coverage; hire sound engineer if needed
LIGHTING Add extra lighting as required for venue and timing
DATE/FREQUENCY Any Time!
SUGGESTED PRICE $-$$
YOGA SIP & SHOP
THE WHY
Yoga Sip & Shop events are a fantastic way to combine lifestyle and fitness! These events can be hosted indoors or outdoors, depending on the season, and work especially well around holidays such as Mother’s Day, Easter, or Christmas, giving Members a chance to shop for gifts while supporting local businesses. Reach out to local shops to invite them as vendors for the event.
Coordinate with your Fitness team to provide yoga instruction for the first portion of the event. After yoga, offer participants a batched cocktail or sangria as they stroll through the vendor area, sipping and socializing with neighbors.
MEMBER INVITATION CONTENT
Stretch, Sip, & Shop in the (locatoin) on (date) at (time) for a relaxing group yoga session to help you unwind. After yoga, enjoy sweet sangria while browsing local vendors – you may just find the perfect gifts for (closest holiday)!
Please wear socks and bring a yoga mat if you have one. Don’t worry if you don’t – we’ll have extras available. New to yoga? No problem! We’ll guide you every step of the way. You won’t want to miss this fun afternoon. Register ahead on the MTL Events page.
Work smarter, not harder! We’ve developed a number of tools, resources, and reference information to help you in your role on the Lifestyle Team. Check them out in the pages to follow.
Member-led Clubs
Tools & Resources
Acronyms & Reference Index
Insider INFO
MEMBER-LED Clubs
Member-Led Clubs are a vital part of our communities and a wonderful complement to the programming offered by our Lifestyle teams—they are not competitors. When a new community opens, the Lifestyle team plays a key role in getting these clubs started, from hosting interest meetings to encouraging participation. Over time, a Member will typically step up to lead the club, but until then, it is the Lifestyle team’s responsibility to get things going.
Below are several Member-led Clubs that consistently thrive, along with a brief description of each:
• Book Club Share your favorite literature, engage in open discussions, and connect with others who share your passion for reading.
• Bunco Club Enjoy the classic game of Bunco with fellow Members, meeting weekly or bi-weekly to socialize and have fun.
• Bike Club For cyclists of all levels, this club organizes rides in and around the community, catering to casual, intermediate, and advanced riders.
• Car Club Bring together Members who share a passion for cars, exchange knowledge, and participate in car shows and parades for the entire community to enjoy.
• Hiking Club Learn local trails, meet new friends, and enjoy the outdoors with guidance from experienced Members.
• Ladies Lunch Club Gather monthly or bi-monthly to explore local restaurants, enjoy a great meal, and connect with fellow Members
• Men’s Night Out Men gather for local dinners or casual evenings at a neighbor’s home, providing a fun way to meet and connect with others in the community.
Note: A Member-led Club Application and approval process is in development and will be added to this guide.
TOOLS & RESOURCES
MTL members.mytrilogylife.com
A Member’s one-stop-shop for everything they need to know about the community. It is where you and your Club team shares all of the info Members should know!
MTL ADMIN TOOL members.mytrilogylife.com/admin
The Admin Tool is where you organize all your events and Club information that shows to Members on the front-side. It is also home to info on every event that has ever happened at every community.
MYBLUESTAR bluestar.speakap.com
Not only is it a terrific way to communicate amongst your team, the Lifestyle and Communications groups offer tips, best practices, and idea sharing amongst your peers. Following our monthly lifestyle calls, the PPT will be posted under the Lifestyle Group > Files > Lifestyle calls. Other valuable tools that you need daily can be found on the app, such as an RTO form, incident reports, etc.
BLUESTAR REQUESTS bluestargolf.com/requests
If you are looking to have creative design done, a survey made, or help wording a news post or event, BlueStar Requests can help!
BLUESTAR TOOLS bluestargolf.com/tools
Need help from the Marketing Team? Not sure what tools are available to you? BlueStar Tools lays it all out, with information on which team member to go to for what!
SURVEYS
In addition to the Member Satisfaction Surveys that our Members take, if you’d like to survey your Members before or after an event, you have the ability to do so to understand your Membership better.
TRUDIGITAL app.trudigital.net
The digital display boards are a fantastic way to communicate events and what’s going on in your Club.
NATIONAL LIFESTYLE DIRECTOR
Your National Director of Lifestyle is a great resource to use as a sounding board, for best practice sharing, and widespread support.
ACRONYMS & REFERENCE Index
Below is a quick reference to common acronyms and terms you’ll see and hear regularly as a team member of BlueStar Resort & Golf.
ACRONYMS
ADP Our payroll and human resources processing system.
B10 BlueStar 10 Our framework for excellence and the foundation of every guest and Member experience.
BM Barrel Masters A program that allows Trilogy Members to secure preferred wine pricing and access to special wine events and, where possible, their own private wine locker as well.
BSRG BlueStar Resort & Golf The parent company overseeing our resort, golf, and lifestyle communities.
CS Central Services Company-wide support team located in the main Scottsdale office.
CSR Creative Services Request The formal request process for marketing, design, and creative support.
E52 Explore 52 Local excursions throughout the area, curated by the onsite team, which will allow you to “see the ways of the place through the eyes of a local”.
E360 Explore 360 Our inter-community travel program connects you to destinations around the planet that you can experience with Trilogy Members from across the country.
EAP Employee Assistance Program A confidential support resource offering personal, financial, and wellness assistance to team members.
IPA Individual Performance Appraisal A tool used to evaluate performance, set goals, and support professional development.
JTM Join The Movement. Live Happier.® A Shea Homes marketing initiative to engage prospects by showcasing the community lifestyle with the goal of home ownership.
MBS MyBlueStar BlueStar’s internal team member app for company-wide communication and updates.
#MTL #MyTrilogyLife Our proprietary communication platform used to engage and inform Members and Residents. Other variations for non-Trilogy communities may exist, such as MCL (MyCanyonsLife) and MSL (MySolsticeLife).
PTO Paid Time Off Company-provided paid leave for vacation, personal time, or illness.
PS People Services Support team specializing in human resources.
tD truDigital A digital signage device connected to TVs in Clubs, Model Homes, and Sales Centers. Content is curated by local Lifestyle teams and highlights upcoming events and programming for homeowners and prospects. All slides displayed should be designed by Central Services.
PROGRAMS
BLUESTAR U BlueStar University An online learning and development portal, accessible at no cost to all team members.
DISCOVERY STAY A Shea Homes promotional program allowing prospective buyers to stay in a home for several days to experience the community and lifestyle firsthand.
KIM ALEXIS Trilogy’s official Wellness Ambassador, and former American supermodel, supporting health, fitness, and well-being initiatives across communities.
KIOSK A touchscreen display found in most Sales Centers and Clubs, pulling content from MTL automatically (excluding Member-led Clubs and Explore 360, which needs to be updated manually by the onsite team).
OTTIMATE A payment processing system used for invoicing at Clubs supported by the BlueStar Accounting team.
PROFITSWORD Financial management software that records nightly revenue and expenses to provide an accurate view of business and departmental performance on a daily basis. Valuable asset to managing your business.
STARPERKS A discount and benefits program available to all BlueStar team members when visiting their home community or other BlueStar communities.
TALEO The recruiting platform that houses job postings, resumes, and employment applications for BlueStar.
ACRONYMS & REFERENCE Index
COMMUNITY ABBREVIATIONS
Below is a reference list of all BlueStar communities and their corresponding abbreviations.
BLR Banning Lewis Ranch The Retreat
BSLD BlueStar Landscape Division
BSRG BlueStar Resort & Golf Central Services
CAN The Canyons Canyon House • The Exchange
ECC Encanterra Country Club La Casa • The Algarve
IO IronOaks at Sun Lakes Ironwood • Oakwood
LCO Lyric at RidgeGate
MO Mosaic at West Creek by HHHunt
The Conservatory • The Connexion
SCR Second Creek Ranch The Reserve
SHS Solstice The High Line House
TAV Trilogy® at The Vineyards Club Los Meganos
TBR Trilogy® Bickford The Ridge Social Wellness Club
THL Trilogy® at Tehaleh® Seven Summits Lodge
TIS Trilogy® in Summerlin® Outlook Club
TLF Trilogy® at Lake Frederick
Shenandoah Lodge & Athletic Club
TLN Trilogy® Lake Norman Twin Mills Club
TLQ Trilogy® at La Quinta
Santa Rosa & Coral Mountain Clubs
Trilogy Golf Club at La Quinta
TNV Nevina – a Trilogy® Boutique Community™
Open™ Wellness + Social Club
TO Twin Oaks The Cannery Club
TPC Trilogy® at The Polo Club The Polo Club
TRC Ridgecrest – a Trilogy® Boutique Community™
Open™ Wellness + Social Club
TRIL Trilogy® by Shea Homes®
TSJ Trilogy® San Juan Oaks
TSS Trilogy® Sunstone Cabochon Club
TTO ThreeOaks – a Trilogy® Boutique Community™
Open™ Wellness + Social Club
TVB Trilogy® Valor Treasure Valley Social Club
TVI Trilogy® at Vistancia® Kiva & Mita Clubs
V’s Taproom • Trilogy Golf Club at Vistancia
TVR Trilogy® at Verde River™
Verde River Golf & Social Club
TVT Verterra – a Trilogy® Boutique Community™
Open™ Wellness + Social Club
VP Villa Portofino
FINAL Thoughts
Dear Lifestyle Team,
Firstly, I want to thank you for being an essential part of our incredible Lifestyle team. Your role is critically important to the success of BlueStar Resort & Golf. You help us deliver on the promises we make – not only to ourselves and our clients, but most importantly to our guests and Members.
They look to us for ways to feel healthier, happier, and more connected to themselves and to one another. Every BlueStar team member contributes to making that promise a reality, but the Lifestyle team truly brings the magic to life.
I encourage you to take your role seriously, while never forgetting to have fun along the way.
Thank you for everything you do!
Sincerely,
Tim Steckbeck President & Founder BlueStar Resort & Golf
