Since May 2005 PRESORT STANDARD US POSTAGE PAID CHARLESTON, SC PERMIT NO. 137 POSTAL PATRON
Volume 21 • Issue 1
Beach Run Scheduled for July 19
T
FREE
June 13, 2025
A Day of Fun, Sun and Sand
BY AARON SWEET
he 2025 Isle of Palms Beach Run will take place Saturday, July 19, on Front Beach, behind The Windjammer on the Isle of Palms. Competitors can enter in the following divisions: 5K run/walk or 10K run. The race begins at 8 a.m., and youth fun runs start at 8:30 a.m. The registration fee is $30–$40 for the 5K run/walk or 10K run, and $10 for the youth fun runs. Registration will also be open at 7 a.m. on race day; cash or check only. Registered race participants will receive a free moisture-wicking T-shirt. Register at raceroster.com, at the Isle of Palms Recreation Department, 24 28th Ave., or call 843-886-8294 for more information.
IOP CHAMBER OF COMMERCE CONSIDERS PARTNERSHIP WITH EXPLORE CHARLESTON
F
Residents and visitors took part in the 36th Annual Piccolo Spoleto Sand Sculpting Competition on Saturday, June 7. PHOTOS: ISLE OF PALMS RECREATION DEPARTMENT
BY JOSHUA UYS
ollowing a highly successful marketing campaign by the Isle of Palms Chamber of Commerce — projected to generate more than $1.6 million in revenue and $185,000 in tax revenue — the chamber plans to expand its efforts. The campaign ran from December 2024 through February 2025 and was funded through the city’s accommodations tax (ATAX) program. Miles Marketing Agency designed and executed the campaign in partnership with the IOP Chamber. The total ad spend was just $10,676.55 and focused on promoting the island as a family-friendly vacation destination in key markets like Atlanta, Charlotte and Knoxville on Meta platforms. Speaking during an ATAX committee meeting in March, Chamber Vice President Zach Lary and marketing professional Brian Hoffman of Miles Marketing shared how targeted Facebook and Instagram ads directed users to the chamber’s website, which hosts event calendars and (continued on page 2) categorized maps of the
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