EXPERIENCE TURKS AND CAICOS
DESTINATION
IGEST
ISSUE NO.9 | SEPTEMBER/OCTOBER 2025
Thousands of Travel Advisors Trained In Push to Increase Travel to the Turks and Caicos Islands As part of our strategy to increase visitation to the Turks and Caicos Islands, Experience Turks and Caicos has been focused on enhancing training with travel advisors and tour operators in key source markets. Below is a breakdown of our training actitivies in the markets. UK: Over the last year we have provided in-person training to over 1,200 luxury travel advisors in the UK, with an additional 7,000 trade professionals reached through newsletters and digital communications. During September, ETC attended eight luxuryfocused Travel Agent Training Events across the UK. These events were designed to connect premium travel suppliers with a curated audience of highend retail travel agents, concierge agents, and luxury homeworkers US: Over 100 travel advisors were trained in person at Virtuoso Travel Week, and In August alone, outreach efforts educated 40,755 additional advisors across key U.S. markets. Our second Virtuoso-exclusive webinar, held August 20th, attracted more than 180 travel advisors. Targeted email campaigns reached 12,462 advisors with open rates exceeding 82 percent, underlining strong industry interest. Since January 2025, a new database of 23,779 luxury and Caribbean-focused advisors has been created. Continued on pg 2...
Mr. Paul Pennicook, Interim CEO Consultant of Experience Turks and Caicos speaks with Travel Advisors at Virtuoso Travel Week
TOP STORIES TURKS AND CAICOS ISLANDS ON DISPLAY AT LONDON’S ICONIC BATTERSEA STATION TCI WINS BEST BEACH VACATION IN AIR CANADA VACATIONS TRAVELLERS’ TOP PICKS AWARDS COMMUNITY UPDATES 01