EXPERIENCETURKSANDCAICOS LAUNCHESLOCALCAMPAIGN
Experience Turks and Caicos is pleased to announce the launch of our local marketing campaign under the theme “RootedinCommunity,GrowingTogether”.
The marketing campaign seeks to create awareness of the Destination Management and Marketing Organisation (DMMO), our mission and to develop a closer relationship withcommunitiesacrosstheTurksandCaicosIslands.
From September 2nd to 6th the Experience Turks and Caicos team together with the Minister of Tourism, the Hon Josephine Connolly, will be in the Cayman Islands for this year’s State of the Tourism Industry Conference (SOTIC) Last year, the Turks and Caicos Islands hosted SOTIC for the first time and we are excited to attend as one of the topdelegatesthisyear ISSUENO.3|JULY/AUGUST2024
CommunityConnectrollsintothe BigSouth
TurksandCaicoswinsagainat WorldTravelAwards
ExperienceTurksandCaicossells destinationatUKRoadshow
LOCALMARKETING CAMPAIGNLAUNCH
THEME:“ROOTEDINCOMMUNITY,GROWINGTOGETHER”
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The local campaign will comprise many activities among them social media posts showcasing the individual stories of tourism stakeholders who benefit from our initiatives, short video reels showcasing our staff, advertisements and press releases in our newspapers, magazine articles, billboard ads, appearances on radio talk shows, meetings with businesses andstakeholdersacrosstheislands,schooltoursandmore
ThepurposeofthecampaignistoeducatetheTCIcommunity aboutourmission Byemphasisingourorganisation’spillarsof inclusive growth, sustainable development, and enhanced competitiveness, the campaign will establish Experience Turks and Caicos as a vital player in shaping the islands' socioeconomicandenvironmentallandscape
The theme “Rooted in Community, Growing Together” speaks to that mission as we recognise that to grow our tourism industry we need to work together with our communities, we needtosupportthemandtocollaboratewiththem
COMMUNITYCONNECT ROLLSOUTINSOUTHCAICOS
Our Community Connect Meetings continued on July 8th in SouthCaicos.
The Big South was the latest in our series of town hall meetings which began in Middle and North Caicos back in April. The purpose of the Community Connect Meetings is to introduce our communities to our core team, inform them of our plans and listen to their feedback on what their communitiesneedtodeveloparobusttourismsector.
Following the meeting, which was held at the South Caicos CommunityCentre,wevisitedsomebusinessesandlistened to their plans to accommodate the influx of visitors that will beonislandduetothenon-stopAmericanAirlinesflightfrom Miami to South Caicos on February 15th and the longawaitedopeningoftheSalterraResortandSpaonthesame day.
Thanks to everyone who attended the meeting and to DC YvetteCoxforaccommodatingusattheCommunityCentre
Experience Turks and Caicos is on radio. our new show, Spotlight on Tourism, airs each Thursday on Radio Turks and Caicos from 11 am to 12 pm and streamed live on RTC’s Facebookpage.
. The show launched on July 4th, 2024 and features three segments The first segment, From the Source Markets, which gives updates on articles featuring the Turks and CaicosIslands,awardsthatthedestinationis nominatedforandwonaswellasExperience Turks and Caicos activities in our source markets
The second segment is the interview segmentwithtourismstakeholders,business people and people from our communities working to build our tourism product The thirdsegmentfocusesontheweeklyFishFry and the people who work there each week earningaliving.
If you wish to advertise or appear on Spotlight on Tourism, reach out to our Public Relations Manager, Laura Dowrich-Phillips at ldowrich@myexperiencetci.com, for more information..
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ETCSTAFFUNDERGOTRAINING INCUSTOMERSERVICE
ThestaffofExperienceTurksandCaicos engagedinaone-dayworkshopon CustomerServiceonJune10th.
LedbytrainerTiersaHall,theworkshop coveredcrucialaspectsthataredirectly applicabletoourdailytasks.
Frominnovativeproblem-solving techniquestoeffectivecommunication strategies,theskillsacquiredarecrucialto ourcollaborativeeffortsandindividual projects.
Thecasestudiesandreal-worldexamples usedduringthetraininghelpedbridgethe gapbetweentheoryandpractice,making thelearningprocessevenmoreimpactful.
Thefunteam-buildingactivitieswere aimedatstrengtheningourcohesionand highlightedtheimportanceofteamwork
VIRTUOSOTRAVELADVISORS STUDYTOUR
Experience Turks and Caicos hosted nine Virtuoso Travel Advisors from June 22nd to 29th. The group, comprising travel advisors from the United States and Canada, spent the week learning everythingabouttheTurksandCaicosIslands TheydidsitetoursofVirtuosoproperties,enjoyed culinary and cultural experiences and enjoyed the accommodations offered from our hotel partnersnamelyThePalms,GraceBayClub,COMOParrotCayandtheShoreClub.Thankstoall whocontributedtothisin-depthstudytour.
UKROADSHOW2024
As we seek to enhance relationships with the UK market, Experience Turks and Caicos recently held aRoadshowinthatmarket
ExperienceTurksandCaicoswasrepresentedbyChairmanMr.AlvinHegnerandVictoriaCramer of Paradise Promotions. The primary objective of the Roadshow was training, educating, and inspiringthetraveltradeinanefforttoboostvisitorsfromtheUK.
Activities during the Roadshow included a travel agent retreat focused on showcasing the Turks and Caicos Islands to the Luxury Travel Agents in the UK, a Golf Day in Partnership with Luxury Travel Partner Inspirational Travel Company (ITC) that attracted many UK celebrities, and an afternoon tea within the Destinology head office, a tour operator partner which features the destination The Experience Turks and Caicos team and the hotel partners trained 15 -17 of the touroperatorreservationsandmarketingteamsattheafternoontea
Victoria Cranmer from Experience Turks and Caicos at the Tony Jacklin Golf Day with Samantha Slattery of the Royal Turks and Caicos Golf Club and Julie Boulet from H2O Lifestyle
Mr Hegner with Tony Jacklin and the English actor Danny Walters and others at the Golf Day
Victoria Cranmer conducts training with 26 luxury travel advisors at the Turks and Caicos Retreat
Mr Hegner and Victoria Cranmer enjoy dinner and rum tasting with friends at the Turks and Caicos dinner
TURKSANDCAICOSREPEATS
SUCCESSATWORLDTRAVELAWARDS
The Turks and Caicos Islands have retained its titles as the Caribbean’s Leading Beach Destination and the Caribbean’s MostRomanticDestinationinthe2024WorldTravelAwards
WEALSOCELEBRATINGTHEWINSOFOURLOCALPARTNERS-
Beaches Turks and Caicos - Caribbean’s Leading AllInclusiveFamilyResort
The Palms Turks and Caicos - Caribbean’s Leading AllSuiteHotel
Amanyara-Caribbean’sLeadingLuxuryResort
SailrockResort-Caribbean’sLeadingLuxuryResort
AmbergrisCay-Caribbean’sLeadingPrivateIslandResort
WINNERS OF THE TURKS AND CAICOS ISLANDS DESTINATION AWARDS
Turks and Caicos Leading Boutique Hotel – Somerset on GraceBay
TurksandCaicosLeadingCarRentalCompany–Avis
Turks and Caicos Leading Destination Management Company–OlympiaDestinationManagementCompany
Turks and Caicos Leading Hotel – The Palms Turks and Caicos
Turks and Caicos Leading Hotel Suite – Four Bedroom OceanfrontPenthouseandWindsongResort
Turks and Caicos Leading Resort – The Shore ClubTurks andCaicos
LeadingTourOperator-CaicosDreamTours
SPONSORSHIP
Experience Turks and Caicos continues to support our communities through sponsorship of events In the last two monthswehavesupportedthefollowing: RakeandScrapeFestival SaltRakersAquaticsClub RacefortheConch Commerce,CocktailsandConversationTradeshow WheelandPopUpFishFry BestoftheBest MissTurksandCaicosUniversePageant LittleMissTurksandCaicosPageant
DATAINSIGHTS
AsaSMARTDMO,ExperienceTurksandCaicosiscommittedtousingdatatoguideourstrategies andthedevelopmentofourtourismindustry IntheAugustupdatesfromAmadeus,oneofour partners,welookatdatatrendsfortherestoftheyearwhichexamineshowtheTurksandCaicos Islandsareperforminginsearchesandaircapacity.
AirArrivalsforJanuarytoJuly2024
Searchdatagivesinsightintohowmanypeoplearelooking intothedestinationandconvertingthattobookings
ThisgraphshowsthemarketswheresearchesfortheTurksand Caicosarehighest
The Turks and Caicos Islands continues to attract important real estate in the travel trade and travel publications in our source markets. From a 13-page magazine spread to showcasing ways visitors can help to restore our reefs, our destination has been featured across prominent publicationsandwebsitesasseenbelow
ForGeneralQueriescontact: MrAlvinHegner,co-chair,BoardofExperienceTurksand Caicos
Email:ahegner@myexperiencetci.com
ForMarketingQueriescontact: ChiefMarketingOfficer Ms.TrinaAdams
Email: tadams@myexperiencetci.com Phone:(649)-331-7134
ForMediaQueriescontact: PublicRelationsManager Ms.LauraDowrich
Email: ldowrich@myexperiencetci.com Phone:(649)-341-4071