Acreage Estates and Equestrian properties differ greatly from Single-Family homes located in a typical neighborhood. Understanding and evaluating the niche amenities often overlooked by non-horse person Realtors is where we excel. Obtaining an accurate picture of value above and beyond the standard elements of location, size, condition, and marketplace trends.
Thoroughbred Real Estate Group was built out of a passion, and desire, to better serve the country lifestyle and horse enthusiast client.
Our experience, reputation, customer service, and proven track record speaks to the love of what we do. Servicing the Pacific Northwest across Oregon and Washington, helping buyers and sellers, because we understand Home is where the hooves are!
Ryann Reinhofer
COMMITMENT
My pledge as your Real Estate Broker is to provide professional guidance, experience, and teamwork towards our common goal.
EXPERTISE
My focus is acreage lifestyle clientele and Equestrian niche properties. This includes land development, Hobby Farms and large Commercial Facilities across the Pacific Northwest. The culmination of 30+ years of riding and 15+ years of Real Estate experience allows me to combine both my passions!
EXPERIENCE
I purchased my first home outside Santa Barbara California, circa 1998. This experience sparked my interest and enthusiasm for Real Estate. Originally licensed in CA and shortly thereafter licensed in both OR and WA my ability to identify, target and market horse property has been cultivated over the years. Throughout the Northwest region, I’ve successfully facilitated over 4,357 acres (and counting) of property.
TECHNOLOGY
Actively cultivating and maintaining my vast equine network. Constant updating, evolving and promotions to garner the most attention for listings! This includes but not limited to, QR codes, mobile apps, SEO tags, individual listing websites, Google analytics, Social Media, professional photography and videography, reverse prospecting, print advertising, marketing team outsourcing and company websites. In a world of technology, I still believe there’s a need for old fashioned networking. I take pride in my Real Estate Broker Network and will strive to continue those relationships throughout my career.
COMMUNICATION
Responsive, Accurate, and Continued Communication is the Cornerstone of my level of service. We inherently share the same goal. To sell your property with the most favorable terms. My duty is to keep you apprised of the current Real Estate marketplace and most importantly your listing activity. I’m available to clients when they need. I’m never too busy to communicate and discuss your property. We are a team; communication is imperative for our success!
Memberships & Affiliations
SMALL HOBBY FARMS LARGE HOBBY FARMS Year to Date Hobby Farms SHERWOOD HOBBY FARM $1,675,000 DAMASCUS HOBBY FARM $1,195,000 CORNELIUS HOBBY FARM $2,075,000 PORTLAND HOBBY FARM $1,150,000 NEWBERG HOBBY FARM $1,275,000 CANBY HOBBY FARM $1,185,000 NEWBERG HOBBY FARM $1,350,000 CARLTON HOBBY FARM $1,200,000 JONTONIAN FARM $1,575,000 WILSONVILLE LUXURY FARM $6,250,000 CRAWFORD FARM $1,495,000 MERLINSWOOD STABLE $1,067,000
Acres Sold - 4,357+ Boarding / Training Facilities WISDOM WHEEL STABLES $599,000 WHITE OAK FARMS $1,500,000 ADNARA EQUESTRIAN CENTER $2,050,000 TIPPERARY STABLES $1,250,000 REMSTONE FARMS $2,300,000 RED FEATHER STABLES $1,400,000 NARNIA FARM $1,550,000 OXER RIDGE FARM $1,900,000 SHERWOOD STABLES $1,510,000 SHERWOOD FOREST ESQUESTRIAN CENTER - $3,300,000 CRESCENDO FARMS $3,450,000 DEER CREEK EQUESTRIAN CENTER $2,750,000
Luxury Properties
DELIVERING EXCELLENCE TO SURPASS EXPECTATIONS
When you work with our boutique real estate agency, you’ll receive nothing but the highest quality with one-on-one personalized buying and selling service. You’re not just a number in a crowd, quality is paramount over quantity and it shows!
Residential Properties
NO HORSES, NO PROBLEM. WE SELL RESIDENTIAL HOMES TOO.
We don’t just sell huge farms, but because we do, homes are a breeze. You get the brawn and confidence that our team can handle anything. We strive to serve each client’s goals, even when the plan is a home now and acreage down the road.
A pony is a childhood dream,
A horse is an adulthood treasure.
Responsive
Utilize
• Prepare and stage accordingly for professional pictures and video • Approve marketing script and listing verbiage • Compile property brochure • Syndicate to Online Real Estate Portals • Upload Niche Property Listings • Equine campaign partners • Thoroughbred Group website - Engaged on-staff social media Director • Social Media push • Target audience and SEO tag • Master Circle publications • Access to Realtor Network and multiple MLS services • Direct e-blast equine database • Direct mail farm list postcards • Reverse prospect Buyers • Hold Broker’s Open • Provide bi-monthly analytic reports • Agent accompanied showings • Pre-qualify perspective Buyers • Obtain showing feedback • Escort appraiser •
and continued communication •
industry relationship and network
Listing services
Property Marketing Overview
PRE-MARKETING:
Listing Preparation; Condition Evaluation and Suggestions
Comparative Market Analysis Report; Broker Price Opinion
Professional Photography, Aerials, Videography
Detailed Data Input: Amenities, Usage, Details, Improvements, Income, Leases Etc.
Professional Property Brochure, Script and Marketing Materials Compiled and Approved
PROPERTY LISTED:
Reverse Prospecting to agents with client’s searching for similar properties
Market to Realtor Database (15,000+)
Market to Equestrian and Contacts Database (10,000+)
Access to 4 MLS’s (RMLS, WVMLS, NWMLS, COARMLS) as applicable
Nationwide Access and Posting
Entered on TBREGroup SEO Equipped Website
ListHub syndication 750+ portals (see supplemental info)
Reverse Prospect to brokers who have created new profiles for buyers
Direct Marketing to Equestrian Community online
Equestrian Niche Website Accounts (Local, National, International Reach)
Target Audience Social Media Blasts
Multi-Media tools to reach across platforms
Direct Mail Neighborhood and Farm Database
Direct E-blast Campaigns
For Sale Sign at Property as applicable
Ongoing Marketing:
Exclusive Brokers Only Open House (as applicable)
Master Circle Member Access Advertising (volume based membership)
Property Analytics Reports to Sellers
Continuing Reverse Prospecting
Deliver Follow-up Feedback from perspective buyers and agents
Updates on market conditions and Equestrian property activity
Niche Print Publications
Equine community, Events, and word of mouth
Equestrian Reviews
“I WOULD CHOOSE TO USE RYANN AGAIN WITH NO HESITATION”
“Ryann Reinhofer is absolutely the best choice hands down if you want to buy or sell an equestrian related property. My property had been on the market for almost 2 1/2 years before she took it on. She not only brought a ton of traffic by other realtors in but she ended up being the buying and selling agent for my sale on a high end property that needed a very specific buyer. She was utmost in her professionalism and represented both parties with fairness and respect during the whole process. I would choose to use her again with no hesitation. She really is the most equestrian connected agent in the Pacific Northwest. Thank you Ryann! I can never express how much you have done for me.”
White Oaks Equestrian Center - Jenn Holmes
“AN AMAZING EXPERIENCE”
Working with Ryann was such an amazing experience! She is highly knowledgeable about equestrian properties and how to market them effectively. She brings her creativity and organizational skills to the table every day when she is marketing your property while doing a great job of keeping you well informed. You can feel very confident in your choice of Ryann to meet your real estate needs!!
Narnia Farms - Marla and Jeff Eden
“VERY PROFESSIONAL!”
“We have sold 5 properties and purchased 7 properties over the past 25 years all involving 1 or more realtors. This last experience with Ryann has been by far the least stressful transaction we have ever had. Very professional.”
Private Farm - Rob and Cindy Woods
“PROFESSIONAL AND TIMELY”
“My experience with Ryann on selling our family horse farm was very professional and timely. From the initial marketing to the final closing we felt that Ryann handled the transaction very well and I will use her on any upcoming sells and purchases with my investment.”
Strowbridge Farm - Rhonda Elledge
“SHE KNOWS HOMES WITH HORSE POTENTIAL!”
“We came to Ryann looking for horse-friendly property after some frustrations with a non-horse specialist. Ryann was amazing and I am so glad that we found her! She could size up a property for horse potential easily, was extremely responsive (to my 1,000 questions!), and always went the extra mile. She made phone calls, found new (and even potential) listings immediately, organized meetings with potential service providers, and offered excellent suggestions for possible horse-related improvements. She is truly an expert and also really wonderful to work with. I felt like I could trust her and her judgment implicitly and would not hesitate to recommend her and to use her again.”
Private Farm - Leah & Paul Lively
Residential Reviews
“SHE WAS HELPFUL IN EVERY WAY”
“Ryann was the perfect agent for me; low-key yet professional. She was helpful in every way and always got back to me quickly. I would highly recommend her!”
Kelly Waltos
“RYANN WAS PRESENT, PROFESSIONAL, HELPFUL”
“We first met Ryann at one of her listings. We hadn’t secured a realtor to help us with our home search, but after meeting Ryann, decided it was time! She asked us good questions, and really listened as we talked about our requirements and priorities. She was very willing to schedule showings of potential homes, and always within a couple of days of the request. She was helpful and offered comments, but was never pushy. When we did find the perfect house for us, she was really an asset as we moved forward. All throughout the purchase process–from the initial price negotiation and inspection period, and then through closing, Ryann was very present, professional, helpful, knowledgeable, responsive, patient, kind, and even funny. Although it is difficult to avoid the stress and worry that comes with buying a house, Ryann made it a very positive experience and almost fun! Thank you, Ryann.”
Jay and Kim Zollinger
“RYANN LOOKED OUT OF OUR BEST INTEREST IN EVERY INTERSECTION”
“Ryann has been a great partner in our home purchasing process and I cannot say enough great things about her! We bought our home on a quick trip from out of country and every aspect of the process was mastered by Ryann. Having worked with her on a prior purchase in 2007, we expected solid service and she exceeded these expectations. Basically, she keep the process smooth and running and looked out of our best interest in every intersection. I highly recommend working with Ryann for her professionalism, attention to detail, easy personality, capacity to handle out-of-market clients and market knowledge.”
Jenni & Troy Staudacher
“EXTREMELY
RELIABLE”
“Ryann is an extremely professional real estate agent. She is knowledgeable about the process and will guide you through the ins and outs of buying or selling your property. Also she is well-versed regarding the current markets. She is extremely reliable, you can always count on Ryann to follow-through on whatever she said she would do. Ryann is consistently on time and maintains a positive attitude throughout the process. We would highly recommend Ryann!”
Bill & Gail Miller
“RYANN IS AN EARNEST, HARD-WORKING BROKER”
“Ryann is an earnest, hard-working broker. I appreciate her candor and readiness to impart her knowledge. She kept us continually updated regarding each step of our home purchase and always responded immediately. She is also extremely fun to be around! I will miss her, actually.”
Colleen & Troy Hein
ASKING PRICE % OF POTENTIAL BUYERS WHO WILL LOOK AT PROPERTY PRICING MISCONEPTIONS • WHAT YOU PAID • WHAT YOUR NEIGHBOR SAYS • WHAT YOU NEED • WHAT ANOTHER AGENT SAYS • WHAT YOU WANT • COST TO REBUILD TODAY 15% Above 10% 10% Above 30% MARKET VALUE 60% 10% BMV 75% 15% BMV 90% Price Right - Attract Buyers
• One Chance First Impression • Consumers Search Online • High Quality Storytelling Videography • Professional Photography and Staging as Needed • Social Media Investment of Target Audiences
Salem/Keizer Area MLS Boundary Map
Northwest MLS Service Area
Licensed Realtor in 2004 Master Circle Member - Sales Volume $30M + 2015 Eco-Star Green Certified 2007 Brokerage Owner 2019 Oregon Horse Country Member 2009 Brokerage Sales Price Average $925K Principal Real Estate Broker 2010 Personal Sales Price Average $1,360M Made in America Project, Featured by Dateline and Diane Sawyer 2013 Our 7 Agent Boutique Brokerage Ranks #370 Out of 2,471 Brokerages Ranging From One to Hundreds of Agents $256M+ COMBINED SALES VOLUME 75+ TBRE COMBINED YEARS IN THE INDUSTRY 4 MLS MEMBERSHIPSSPANNING SISTERS TO SEATTLE 4,357+ YEAR-TO-DATE TOTAL ACRES SOLD 7+ BOUTIQUE BROKERAGE AGENTS
“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing or learning to do.”
- Pele
Oregon & Washington Horse Statistics
The horse industry contributes approximately $39 billion in direct economic impact to the U.S. economy, and supports 1.4 million jobs on a full-time basis. When indirect and induced spending are included, the industry’s economic impact reaches $102 billion.
SOME KEY INDUSTRY
STATISTICS
AND ECONOMIC INDICATORS:
ESTIMATED NUMBER OF HORSES IN THE U.S.
• 9.2 million
OREGON SPECIFIC
• Horse Population: 167,928 horses
• Capital: Salem
• Population: 3,641,056
• Land area: 95,997 sq mi. (248,632 sq km)
• Portland: 533,427
• Salem: 148,751
• Eugene: 144,515
• Gresham: 96,072
• Beaverton: 85,775
• Hillsboro: 84,533
• Medford: 70,147
• Bend: 67,152
• Springfield: 55,641
• Corvallis: 49,553
WASHINGTON SPECIFIC
• Horse Population: 249,964 horses
• Capital: Olympia
• Population: 6,724,540
• Land area: 71,300 sq mi. (248,632 sq km)
• Seattle: 608,660
• Spokane: 208,916
• Tacoma: 198,397
• Vancouver: 161,791
• Bellevue: 122,363
• Everett: 103,019
• Kent: 92,411
• Yakima: 91,067
• Renton: 90,927
• Spokane Valley: 89,755
Thank You For The Opportunity!
In a world full of choices, I appreciate you allowing me to present my professional experience. It is my sincere hope that I’ve surpassed your expectations, and can be of service to you!
All my best, Ryann
Thoroughbred Real Estate Group Ryann Reinhofer ryann@tbregroup.com (503) 709-2370
