Mustang Media Group is Cal Poly’s fully integrated, student-run media. Bringing together the teams at Mustang News, KCPR Radio and MNTV, our teams have the ability to reach nearly every member of the Cal Poly and greater San Luis Obispo community. With our award winning team of designers and account executives, we have launched numerous campaigns that have helped businesses and organizations grow at both local and national levels.
BUSINESS TEAM:
BUSINESS TEAM
The business team ensures your brand is top of mind. From students and parents to local residents and alumni, our breadth of distribution platforms allows your business to consistently reach the right audience — delivering results that keep both local and national partners coming back.
MUSTANG NEWS: As Cal Poly’s leading news source, Mustang News delivers innovative journalistic content in print, online and across social channels each day. Consistently ranking among the best in collegiate media, students turn to Mustang News for the stories that matter at Cal Poly and SLO.
KCPR 91.3 FM: KCPR is SLO’s arts and culture destination. The station that gave "Weird Al" Yankovich his start, the student-run enterprise continues to be one of the most-respected college stations nationally. KCPR’s on-air signal can be heard on terrestrial radios all across SLO County and via its streaming player all across the world.
OUR AUDIENCE: SLO County Population:
Total Social Media Follower:
281,000+
58,000+
SLO City Population:
MustangNews.Net Unique Users ‘25–‘26 AY:
49,000+
118,000+
Cal Poly Enrollment 26’:
Highest Web Traffic comes from:
23,000+
San Luis Obispo
OUR ACCOLADES:
CMBAM*
CMBAM
Media Company of the Year
Best SelfMarketing Plan in the Nation
2022–2024
2024
ACP* 2023
Multiplatform Pacemaker
ACP
ACP
Business Organizational Pacemaker
Newspaper & Online Pacemaker
2023–2025
*College Media Business and Advertising Managers *Associated Collegiate Press
Facebook & Instagram: @cpmustangnews Advertising@mustangmediagroup.com
2025
DISTRIBUTION: Feature your business/organization in our national award-winning monthly print publication. Over 3,500 copies of our monthly print product are distributed once a month to over 40 distribution points both on-campus and across all of San Luis Obispo. In addition 1,000 copies are placed directly in the mailboxes of select Cal Poly faculty and staff members.
NON PROFITS: 25% OFF For Non-Profits We understand the unique circumstances and budgets of these organizations, so we offer special rates to help reach target audiences and showcase what they do.
! !
Must be able to provide 501 C3/Non-profit documentation with the IRS. Cal Poly academic departments are NOT eligible for this discount.
Buy into two or more editions of MN Monthly receive a 10% discount
AD DESIGN: Mustang Media Group’s Advertising team provides free graphic design with each ad purchase, including digital and social media advertising. Our award-winning designers can build ads that provide results for the client and reach their goals. Our staff are dedicated to generating or elevating any ad campaign for your business.
FULL PAGE
$675
10.5 x 12 in
MN MONTHLY PRICING:
Prior to the invention of any digital technology, design was largely a manual process that required much more time and consideration. From hot metal, Letraset, phototypesetting, and many other analog methods, to contemporary digital solutions, every design development has followed with intense reactionaries and experimenters. History has shown that designers must move along with innovation as tradition becomes outdated, or they risk falling behind. While past innovation has proven to be universally beneficial for democratizing design, is it possible that this new era of AI will turn accessibility into automa-
tion? It is evident that contemporary companies, designers, politicians, and general society have begun utilizing artificial intelligence in their day to day life. In what ways have these solutions been beneficial or detrimental and how does AI allow for new opportunities and prevent others? To answer these questions we must evaluate previous design tools, new AI softwares, the normalization of AI, societal reactions, and specific ways in which artists and designers are beginning to implement these tools into their processes. To answer these questions we must evaluate previous design tools, new AI softwares, the normalization of AI,
QUARTER PAGE Horizontal
FULL: $675
HALF: $360
QUARTER: $200
EIGHTH: $110
HALF
Horizontal
QUARTER PAGE Horizontal
EIGHTH PAGE Horizontal
$112
5.17 x 2.88in
$200
5.17 x 5.92in
EIGHTH PAGE
HALF PAGE
Vertical
Horizontal
$360
10.5 x 5.92in
Prior to the invention of any digital technology, design was largely a manual process that required much more time and consideration. From hot metal, Letraset, phototypesetting, and many other analog methods, to contemporary digital solutions, every design development has followed with intense reactionaries and experimenters. History has shown that designers must move along with innovation as tradition becomes outdated, or they risk falling behind. While past innovation has proven to be universally beneficial for democratizing design, is it possible that this new era of AI will turn accessibility into automation? It is evident that contemporary companies, designers, politicians, and general society have begun utilizing artificial intelligence in their day to day life. In what ways have these solutions been beneficial or detrimental and how does AI allow for new opportunities and prevent others? To answer these questions we must evaluate previous design tools, new AI softwares, the normalization of AI, societal reactions, and specific ways in which artists and designers
$360
5.17 x 12in
$200 $112 2.5 x 12in
2.5 x 6in
ABOUT: In addition to our regular weekly editions, we have quarterly special edition magazines that highlight specific and relevant themes to spark interest and engagement among readers. Some special editions include advertorial content where our advertisers can create their narrative and tell their business' story.
PRICING: Open House, SLO Living, Grad Edition:
FULL: $700
HALF: $400
Go SLO (Mailed Home):
FULL: $800
HALF: $450
BUNDLE DISCOUNTS: Special Section, Digital and Social Media 10% OFF digital or social media that runs within a month of your ad in one of our special sections
Extra Bonus: Receive a 20% DISCOUNT on digital & social media if you add both of these to your campaign that includes a special section purchase
Prior to the invention of any digital technology, design was largely a manual process that required much more time and consideration. From hot metal, Letraset, phototypesetting, and many other analog methods, to contemporary digital solutions, every design development has followed with intense reactionaries and experimenters. History has shown that designers must move
along with innovation as tradition becomes outdated, or they risk falling behind. While past innovation has proven to be universally beneficial for democratizing design, is it possible that this new era of AI will turn accessibility into automation? It is evident that contemporary companies, designers, politicians, and general society have begun utilizing artificial intelligence in their day to day life. In what ways have these solu-
Prior to the invention of any digital technology, design was largely a manual process that required much more time and consideration. From hot metal, Letraset, phototypesetting, and many other analog methods, to contemporary digital solutions, every design development has followed with intense reactionaries and experimenters. History has shown that designers must move
of AI, societal reactions, and specific ways in which artists and designers are beginning to implement these tools into their processes. To answer these questions we must evaluate previous design tools, new AI softwares, the normalization of AI, societal reactions, and specific ways in which artists and designers are beginning to implement these tools into their processes. Prior to the inven-
HALF PAGE 7.75 x 5 in
FULL PAGE 7.75 x 10.25 in
ABOUT: This printed coupon book is targeted towards the students, faculty and staff. 6,000 copies are printed each Fall and Spring semester with each edition distributed throughout the quarter through various methods including numerous on and off-campus events where it’s literally handed directly to your target audience!
FULL PAGE
$450
* only one size
BOGO Free Dri n
$10 OFF EXPIRES 5/31/2026
This edition features bracketed pricing, meaning the bigger the deal your business offers, the more you save!
$300
8 x 5 in
ANY PURCHASE OF $50 or
BRACKETED PRICING:
ABOVE
k!
BEach, CA 93449 781 Dolliver St, PISMO (805) 773-1995 b | Moond
$350
40%–60% OFF
$400 25–40% OFF
LUIS OBISPO, CA 93401 837 MONTEREY ST, SAN (805) 541-1995
@moondoggiesbeachclu
60% OFF or FREE item
oggiesbeachclub.com
$450
20% or Lower
ABOUT: Mustangnews.net is the digital component of Mustang News reporting Cal Poly, Slo County and National News 365 days per year. Over 118,000 unique visitors last year viewed our award-winning website featuring news, videos and multimedia stories that grab the attention of students, faculty and alums alike. Feature your business on our site with advertising that displays dynamically on both desktop and mobile and receive back data on your ad’s performance both weekly and monthly.
20% OFF
10% OFF
Special Section’s publication
Run in a Special Section and you are eligible for a 10% discount on all digital and social media ads with MMG that run within a month of the Special Section’s publication.
Run in a Special Section & add a digital ad on Mustangnews.net & social media campaign, become eligible for a 20% discount on BOTH digital and social media ads that run within a month of the
BILLB
OARD
LEAD
ERBO ARD
APER
SKYSCR
X BIG BO
BUNDLE DEALS: Expand your Mustang Media ad campaign's reach and effectiveness by adding online formats and receive a 10%–20% discount off of your Digital advertising in the process.
SPECIAL SECTION:
6,000 Impressions
MMG DIGITAL:
10,000 Impressions
SOCIAL MEDIA:
22,000 Impressions
DIGITAL PRICING: BILLBOARD $650/month OR $180/week 970 x 250px Desktop 320 x 100px Mobile
LEADERBOARD $550/month OR $160/week 728 x 90px Desktop 320 x 50px Mobile
SKYSCRAPER $460/ month OR $140/week 300 x 600px Desktop 300 x 600px Mobile
BIG BOX $370/ month OR $115/week
Over 65%
of all visitors to Mustangnews. net for the ’26 Academic Year did so via a mobile device. *data via Google Analytics
300 x 250px Desktop 300 x 250px Mobile
BILLBOARD SKYSCRAPER LEADERBOARD
BIG BOX
SIZING50px 2 970 x
$40 Per Day OR
$160
ROUNDUP NEWSLETTER:
Per Week
Reach over 5,000+ Subscribers Reach our subscriber audience over 5 days a week with Mustang News’ “Roundup Newsletter.” Starting at the end of August and going until the middle of May, this compilation of top stories and breaking news arrives in inboxes daily.
SOCIAL MEDIA SHOUT OUT:
INSTAGRAM STORY
1080 x 1920px
Reach nearly 60,000 Followers Our social channels reach our audience through captivating content that can easily be consumed. Our staff will happily assist you with the right artwork and content direction to share your message.
Lasts 24 hours on the Mustang News Account
On any of our social media outlets
TWITTER / X SPONSORED POSTS
$500
On the Mustang News page
$700
1080 x 1920px
FACEBOOK SPONSORED POSTS 1200 x 717px
On the Mustang News page
VIDEO SERVICE:
For 6 Posts
For 9 Posts
$1000 For 12 Posts
Starting at:
$250
High Engagement Videos From recording ribbon-cutting ceremonies to crafting a custom 30 second commercial, our talented team of multimedia video producers are here to work with you. Reach out to either your account executive or email us to set up a consultation with our team.
$300
Scan the QR Code to Preview our Work!
ABOUT: KCPR 91.3 FM is Cal Poly’s Broad Casting and Radio Station RATES & DEALS: 1 spot/ 2 hours | 9 spots/day | 270 spots/month
1 MONTH:
2 MONTHS:
$400
$700
(No Savings)
3 MONTHS:
(Save $100 / Month)
$800
(Save $50 / Month)
4 MONTHS:
(Save $150 / Month)
$1150
SOCIAL MEDIA SHOUTOUT: $100 Per Bundle of 2 | Limit 2 Per Week
Starting with morning news and continuing throughout the day with a variety of shows, KCPR FM serves the Cal Poly community. It is home to what is new in SLO — from music, events, and nightlife to student lifestyle and social justice. Our social media platforms highlight the latest artists, culture, news and upcoming events. Catch KCPR shows live on Amazon Alexa, Apple HomePod, our live stream, and more.
REACH:
Reach a Global Audience KCPR’s online stream garners hundreds of thousands of listeners, tuning in from San Luis Obispo, the state of California, and across the rest of the globe!
UNDER WRITING: Underwriting is a distinctive way to connect your product or service with an audience that is deeply invested in their local radio station. While the FCC regulates the language used in underwriting, it is an effective way to reach an audience who generally resist traditional advertising. KCPR underwrites concerts every month across SLO and DJ’s at some of the city’s top nightlife.
SCHEDULE:
ABOUT: Mustang Media Group is always open and actively working to create more editions that are advantageous and captivating to students, the community, and businesses. Ask one of our advertising representatives to see what we have been brewing!
Summer 2026 Go SLO Back to School
7.13.26 8.18.26
Fall Semester 2026 Fall Coupon Book Election Edition: SLO Living
10.27.26 10.27.26 11.3.26
Winter 2027 Winter Coupon Book
2.9.27
Spring 2027 STAY CONNECTED WITH US:
Open House Graduation Edition
On All Platforms:
MN Monthly
@cpmustangnews
Email: advertising@mustangmediagroup.com
4.6.27 5.18.27
September 9.29.26 October 10.27.26 December 12.8.26 February 2.9.27 March 3.2.27 April 4.6.27 SPECIAL EDITION MN MONTHLY
JULY 2026 5
6
7
AUGUST 2026 3
4
1
2
8
9 10 11
SEPTEMBER 2026 1
4
3
2
5
6
7
8
7
6
1
2
4
5
8
9 10 11
12
3
12 13 14 15 16 17 18
9 10 11
12 13 14 15
13 14 15 16 17 18 19
19 20 21 22 23 24 25
16 17 18 19 20 21 22
20 21 22 23 24 25 26
26 27 28 29 30 31
23 24 25 26 27 28 29
27 28 29 30
30 31
NOVEMBER 2026
OCTOBER 2026
4
1
2
3
1
2
3
8
9 10
8
9
10 11
5
6
DECEMBER 2026 7
12 13 14
7
1
2
3
4
5
8
9
10 11
12
4
5
11
12 13 14 15 16 17
15 16 17 18 19 20 21
13 14 15 16 17 18 19
18 19 20 21 22 23 24
22 23 24 25 26 27 28
20 21 22 23 24 25 26
25 26 27 28 29 30 31
29 30
27 28 29 30 31
6
7
FEBRUARY 2027
JANUARY 2027 3
4
5
6
7
6
1
2
8
9
7
4
1
2
3
8
9
10 11
5
MARCH 2027 6
12 13
7
4
1
2
3
8
9
10 11
5
6
12 13
12 13 14 15 16
14 15 16 17 18 19 20
14 15 16 17 18 19 20
17 18 19 20 21 22 23
21 22 23 24 25 26 27
21 22 23 24 25 26 27
24 25 26 27 28 29 30
28
28 29 30 31
10 11
31
MAY 2027
APRIL 2027 1
2
3
8
9
1 4
4
5
10
2
3
11
12 13 14 15 16 17
9
10 11
6
7
JUNE 2027
5
6
7
8
6
7
1
2
3
4
5
8
9
10 11
12
12 13 14 15
13 14 15 16 17 18 19
18 19 20 21 22 23 24
16 17 18 19 20 21 22
20 21 22 23 24 25 26
25 26 27 28 29 30
23 24 25 26 27 28 29
27 28 29 30
30 31
DEADLINES:
ART GUIDELINES:
REGULAR & SPECIAL EDITIONS
• Artwork must be sent at 300 dpi.
For ad space dates refer to the sales flyer provided by your ad executive; space varies by edition & artwork is due 1 week prior to print date.
• No artwork from the web. • Color ads must be in CMYK format. • Black text must be solid black, not rich black. • We accept JPEG, PSD, AI, TIFF and PDF files.
Ad space: sales flyer DATE AT 5:00 PM Artwork: sales flyer DATE AT 5:00 PM
• If artwork is created in Adobe Illustrator, fonts must be converted to outlines. • Camera-ready artwork must be
DISCOUNTS: Political ads must be prepaid without any discount options. Other discounts are mentioned in their respective pages.
POLICY: ! CANCELLATION If any advertisement is canceled after space deadline MMG reserves the right to charge up to 50% of the total cost of the space reservation.
submitted by noon on the day of the deadline. • All submitted artwork must be licensed for commercial use.
BILLING:
CREDIT:
After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5 percent per month (18 percent annually).
All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Mustang Media Group reserves the right to withdraw or restrict credit.
If payment is not received within 60 days, credit is withdrawn. Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang News accepts cash, check and all major credit cards. Make checks payable to Mustang News. Mustang Media Group reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served. Mustang Media Group reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold Mustang Media Group faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, Mustang Media Group's liability is limited to the amount paid for the ad.
AGENCY COMMISSION: All rates listed are noncommissionable (net) rates.
Cal Poly, Bldg. 26, Room 223 Grand Ave, San Luis Obispo, CA 93407
Advertising advertising@mustangmediagroup.com
Billing + Invoicing: billing@mustangmediagroup.com P (805) 756-1143 W mustangnews.net
Designed by Maya Shinden