The project brief from the client, was to create two 30 seconds long animated short films for Bira 91 two new variants - Bira 91 Strong and Bira 91 Light. Bira 91 Strong is a High Intensity Wheat beer. This is the first strong beer based on wheat and has 7% alcohol. This beer is top fermented ale giving the beer a unique and rich taste that is low on bitterness, high on honey and caramel notes. Bira 91 Light is one of the first low-calorie beers to be introduced in the Indian market. The beer is positioned as a “lunchtime lager” – a quick refreshment that you can have with a light meal any time of the day. A super light body, clean appearance, and crisp taste, Bira 91 Light is filled with exotic hops from Europe giving it a pleasant, natural finish making it eminently sessionable.
My role was to conceptualize, storyboard, execute and revise scripts based on regular feedback from the client and the team. One intention was to help Bira 91 reach the audience through storytelling.
