1971
Oil on paper mounted on canvas.
We have presented the Museo Nacional ThyssenBornemisza’s Activity and Sustainability Report annually since 2017. This year’s report clearly and transparently illustrates the many positive impacts generated by our mission to preserve, study, programme and disseminate art, based on a conceptual museum model aimed at achieving greater social and intellectual impact.
The Thyssen-Bornemisza Collection is a national and international reference for Western painting thanks to its encyclopaedic nature, and features the work of most major artists, schools and pictorial movements in European and North American art between the 14th and 20th centuries. Since 2018, our collaboration with the TBA21 Foundation has enabled us to incorporate the best international contemporary art into our exhibition programme, thus consolidating and reinforcing our position as a comprehensive and diverse testimony to social transformation through artistic creation, transmitting knowledge and raising awareness of issues currently challenging society.
In terms of environmental matters, we have reinforced our commitment by updating our Environmental and Sustainability Policy and establishing a new committee to address sustainability issues. We have also continued to calculate our carbon footprint in scopes 1, 2 and 3, and have registered the footprints of the first two with MITECO.
With regard to our audiences, and in line with our commitment to serving all types of people and in order to achieve a higher degree of fulfilment of our mission, we have paid special attention to engaging with the youth. For example, we have introduced new initiatives
such as Labthyssen, a space for listening and co-creating, enabling them to actively participate in designing activities that align with their interests and needs.
As you know, inclusivity is also a strategic priority for the Museum. Among the initiatives we have implemented this year, I would like to highlight the creation of the first glossary of artistic terms in sign language, a pioneering milestone in cultural accessibility.
The social impact of many of our actions has been recognised through awards and accolades. This demonstrates our commitment to improving people’s lives every day, as a public service and from within the cultural sector, particularly in collaboration with the private sector.
The year was also marked by the launch of our Strategic Plan for 2024–2028. While consistent with our previous approach, it is also more ambitious in seven key areas: strengthening our identity; promoting its social and institutional nature; enriching artistic activity; driving innovation and digital transformation; improving financial sustainability; and optimising our cost structure.
Finally, we would like to extend our sincere thanks to all our friends and sponsors, both individual and corporate, whose trust inspires us. We would also like to thank each of our professionals for their excellence and commitment to our mission, and for the pride they take in belonging to our organisation, all of which is reflected in their work.
Evelio Acevedo Guillermo Solana Managing Director Artistic Director
Edgar Degas
Swaying Dancer (Dancer in Green) 1877–1879
Pastel and gouache on paper. 64 x 36 cm Museo
Thyssen-Bornemisza, Madrid
The Museo Nacional Thyssen-Bornemisza, along with the Museo Nacional del Prado and the Museo Nacional Centro de Arte Reina Sofía, forms part of what is known as the Triangle of Art in Madrid, a museum area that houses the most important collections of paintings in Spain, and some of the most important in the world.
In addition, since 2021, the Museum has been included on UNESCO’s World Heritage List as part of the Paseo del Prado y del Buen Retiro axis under the name The Landscape of Light.
Welcome to the Museum by everyone and for everyone”
The Thyssen-Bornemisza Collection was conceived with the broad vision of a museum. With its encyclopaedic nature, it is a true synthesis of Western painting, featuring most styles of European and North American art from the 14th to the 20th centuries.
The Museum houses one of the richest and most varied collections of Western painting. The extensive list of great masters whose works feature in it includes Van Eyck, Dürer, Titian, Caravaggio, Rubens, Rembrandt, Canaletto, Monet, Degas, Morisot, Cézanne, Van Gogh, Picasso, Kirchner, Kandinsky, Goncharova, O’Keeffe, Hopper, Dalí and Pollock.
Since 2022, an agreement between Baroness and Baron Carmen and Borja Thyssen-Bornemisza and the Spanish Ministry of Culture and Sport for the loan of part of their collection has allowed the Museum to offer the public a wide selection of international works. This allows visitors to experience the collection in a more coherent and comprehensive way, taking a chronological journey that goes from 17th-century Dutch painting to 20th-century art.
The Thyssen-Bornemisza Collection is housed in the Palace of Villahermosa, whose remodelling work began in 1990 under the direction of architect Rafael Moneo. A few years later, a team of architects made up of Manuel Baquero, Robert Brufau and the BOPBAA studio launched its expansion project.
Renowned for its role as a cultural landmark, the Museo Nacional Thyssen-Bornemisza attracts both national and international visitors, thus consolidating its position as one of Madrid’s main assets.
The Museum has established itself as a key driver of Madrid’s economy thanks to its revenue-generating capacity. Its activity has a positive impact on the Community of Madrid, contributing 0.20% to its GDP in 2024.
*Contribution of the Museo Nacional Thyssen-Bornemisza to the Gross Domestic Product (GDP)
**Contribution to public funds
***Employment necessary for the demand generated by the Museo Nacional Thyssen-Bornemisza
Overall impacts
Committed to the SDGs Strategic
161
Employees
Average number of staff
Conservation
- Conserve the collection for future generations to enjoy.
- Regularly examine it and carry out the necessary restoration work.
- Guarantee the safe transport of works in the event of their loaning to other institutions.
Seminars, conferences, lectures, research, etc.
- To research the works in the collection as fully as possible.
- To deepen understanding of the collection to serve as a basis for the Museum’s own exhibitions, activities and publications.
- To encourage the study of the collection by the research community, collaborating with other museums, universities and research centres in the most prestigious programmes linked to its assets.
1,372 Participants EducaThyssen Study Centre
Environmental and Sustainability Policy
Visitor satisfaction
Tripadvisor certificate 4.5 out of 5
Google My Business 4.7 out of 5
NPS 8.53 Highest rating since 2020
Awarded the Q for Quality Tourism UNE 302002
Recognises the attention to visitor experience
Final score of 969/1,000
29
Tours guided by the painting conservators
53 Samples taken and studied using 6 analysis techniques
Family-Responsible Company certificate PROACTIVA B+
35 Technical reports
38 Adaptations made to frames of works from the collection
10 Own publications
> Isabel Quintanilla exhibition catalogue
> Rosario de Velasco exhibition catalogue
> Colonial Memory exhibition catalogue
> Gabriele Münter exhibition catalogue
> Noemi Iglesias Barrios: Love Me Fast exhibition catalogue (Kora Programme)
> Peter Halley in Spain exhibition catalogue (Borja Thyssen Exhibition Programme)
> Carmen Thyssen Collection book
> Fra Angelico: The Virgin of Humility book
> The Condor and the Cannibal comic book (published in collaboration with Astiberri)
> Gabriele Münter: The Blue Lands comic book (published in collaboration with Astiberri)
Series of lectures and activities related to the exhibitions
Renewal of Universal Accessibility certificate UNE 170001-2
27 Pieces from the collection restored
8 Comprehensive analytical studies of works
3 Educational guides
> Isabel Quintanilla educational guide
> Decolonising Memory educational guide
> Gabriele Münter educational guide
10
Technical studies adapted to the website and technical viewer
- Creating attractive installations that help visitors to understand and enjoy the works in the collection.
- Organising first-class international exhibitions, mainly centred on the different art schools and movements that feature in the collection, with the aim of promoting the widest possible range of artistic offerings.
Derick Baegert Mary Magdalene 1477–1478
Oil on panel. 80 x 42.3 cm
Museo Nacional Thyssen-Bornemisza, Madrid
951,821
Visitors 56 Premium visits and experiences
- To develop educational activities and issue publications aimed at an ever wider and more diverse public to help them understand and enjoy the works in the collection.
- To connect the works in the collection with the interests of today’s society, making the Museum a point of reference for citizens.
Permanent collection Small-format exhibitions
> Collection Frames
7,012 Friends of the Museum +11% compared to 2023
28 Corporate friends 318 Corporate events +9% vs 2023
Positive impact on social media
12.4 million Hits on social media
875k Reactions
604 News reports in press
12,980,904 Website visits +2% 2024 vs 2023
Temporary exhibitions
> Women Masters
> Noemi Iglesias Barrios: Love Me Fast
> Isabel Quintanilla’s Intimate Realism
> TBA21 – Stephanie Comilang: Search for Life
> Robert Nava
> Rosario de Velasco
> Colonial Memory in the Thyssen-Bornemisza Collections
> TBA21 – Tabita Rezaire: Calabash Nebula
> Peter Halley in Spain
> Gabriele Münter: The Great Expressionist Woman Painter
EducaThyssen
13,435 Participants Programmes for teachers and students
3,394 Participants Education and social action programmes
5,871 Participants Public programmes for families, teenagers, young people and adults
1,372 Participants in the Study Centre
Milestones 2024
New restoration website First glossary of artistic terms for deaf people
The Museum recognises the importance of external communication in building bridges between the institution and society. In a context where audiences are increasingly diverse and demanding, we have adopted a strategic and sensitive approach to establish genuine connections, encourage discussion and promote the Museum’s cultural and social mission.
49 editions of the PERSPECTIVAS newsletters, sent to more than 31,000 subscribers.
10 press releases and press conference announcements for exhibitions.
In 2024, we implemented numerous initiatives to strengthen our connection with different audiences. The main actions are highlighted below:
26 press releases with information and activities.
+ 20 Visits by prominent figures
+ 5,000 news items collected and archived in the press, radio and TV; more than 20,000 in online media.
+ 100 media engagements: television and radio recordings, interviews, photos, visits by journalists.
56 Institutional events
5,133 attendees 65 Protocol visits
599 attendees
19 January 2024:
Women Masters exhibition
Visit by Hillary Clinton, accompanied by Julissa Reynoso, the Ambassador of the United States.
23 February 2024: Isabel Quintanilla exhibition
Visit by Pedro Almodóvar, Tilda Swinton, Antonio López and the El Deseo team.
2 February 2024: Women Masters exhibition
Visit by Spanish Prime Minister Pedro Sánchez and Francina Armengol, President of the Congress of Deputies.
11 July 2024
Visit by Will Smith with family and friends. Recording of scenes for a project he is preparing with Ecuadorian photographer Phraa. In this photo, he is standing with rapper Russ.
During 2024, the Museum achieved a total impact on social media of 65,654,086 reactions and 1,455,065 followers across all its platforms.
1,455,065 Followers
LinkedIn 17% growth 205,725 reactions
TikTok 15% growth 9,514,053 views
MICRO-STORY CONTEST
Inspired by the Isabel Quintanilla exhibition, with more than 1,200 entries via Instagram, X and TikTok.
Youtube 801,000 views
X 1,245,319 reactions
Instagram The Museum’s leading platform 26,738,146 reactions
Thyssen podcast
158,320 listens + 20.4% vs
37 live broadcasts 760,000 views, representing increase over 2023.
Collaborative publications national and international such as the Museum Calouste Gulbenkian Spanish Ministry of Cordoba City Council.
Instagram Museum’s platform Facebook 26,626,320 reactions
Thyssen podcast listens vs 2023 broadcasts, with more than representing a 10% 2023. publications with international institutions, Museum Barberini, the Gulbenkian Foundation, the of Culture and the Council.
In 2024, a co-production with Podium Pódcast was released, focusing on the Museum’s exhibitions of female artists. Consisting of six episodes, the series focused on artists Angelika Kauffmann and Maruja Mallo, who were included in the Women Masters, Isabel Quintanilla, Rosario de Velasco and Gabriele Münter exhibitions.
The Museum continues to renew the Q for Quality Tourism seal, awarded by the Spanish Institute for Quality Tourism based on the UNE 302002 standard.
Final score of 969 out of 1,000 (+21 points compared to the previous year)
The Q for Quality guarantee ensures that the Museum maintains the highest standards, providing visitors with an optimal and rewarding experience. This certificate brings recognition and prestige to the institution, while also highlighting the public service policy that the Museum has provided since its beginnings.
This certification is a vital tool for improving the quality of the services offered and the activities that complement each visit, with the aim of enhancing the visitor’s experience.
In 2024, the Universal Accessibility certificate was renewed for the eighth consecutive year based on Standards UNE 170001 and UNE 170002.
An integrative, inclusive and responsible vision must incorporate accessibility and its cross-cutting nature, demonstrating real commitment, empathy and respect for people with different abilities.
In accordance with the General Law on the Rights of Persons with Disabilities and their Social Inclusion, the Museum hires people with disabilities and adopts alternative measures in line with Royal Decree 364/2005 of 8 April. It also collaborates with special employment centres, particularly the following: Vivo Fácil Centro Especial de Empleo S.A. and Medalter S.L., contributing approximately 22,000 euros.
AENOR Emergency Management certification under the UNE ISO 22320:2018 standard
CECOM, a security control centre from which all securityrelated activities are monitored
The main objectives of museum security are comprehensive security for people and facilities, as well as fire protection. To this end, a Comprehensive Security System is in place, made up of both internal and external personnel, as well as technical resources (motion detection systems, CCTV and fire detection systems, among others).
Maintenance of special security measures to prevent and reinforce security against possible attacks, such as those that have occurred in other museums around the world from environmental activists.
Updating and modernising access controls, replacing wall-mounted door readers and personal access cards, and implementing a mobile application.
Maintenance and, where necessary, repair and/or replacement of elements such as CCTV cameras, motion sensors, electronic components, alarm control panels, power supplies, etc.
Analysis of different controls to assess the Museum’s cybersecurity status with the aim of identifying possible attacks, unauthorised access or any event that could pose a physical or logical threat.
In line with the Strategic Plan, the Museum continues to work on a Convergence and Digital Innovation model. To further develop this model, it has established a Digitisation Committee. The main advances made during the financial year are detailed below. Modernisation
We are modernising the museum management model by digitising internal processes and improving digital services.
Migration of the online shop to Shopify, a platform that will offer a more modern, secure and scalable shopping experience.
CRM: in 2024, we began implementing the new CRM, a key step in optimising visitor management and service at the Museum. This tool will allow us to get to know our visitors better, organise data more effectively and improve decisionmaking.
Improvement of the virtual museum with real-time guided tours.
New business intelligence and data strategy applications.
LinkedIn Learning for our staff’s professional development.
Focused on driving comprehensive digital transformation through modern infrastructure, advanced security and internal participation.
Renewal of IT infrastructure (storage, network, equipment and printers).
Improved hosting on Microsoft Azure with high availability.
Renovation of digital signage system and meeting rooms
- Cybersecurity reinforcement: cloud backup; converged Security Operations Centre (SOC), Trend Micro suite against malware, phishing and drills, and internal training; renewed ENS certification and compliance with CCN-STI guidelines; security analysis in Microsoft Office 365 and logical network microsegmentation.
Supervision with Datadog, a system and application monitoring and analysis platform that ensures the proper functioning of the entire infrastructure.
Designed to strengthen the Museum’s operational structure with specialised technologies that improve internal efficiency and visitor relations.
Implementation of Microsoft Business Central ERP to automate document and financial management.
Automation of marketing actions through a CRM (Customer Relationship Management) system.
Introduction of an inventory system based on Ultra High Frequency (UHF) technology in library management, allowing for the automation of inventory control and loans.
Focused on improving operational efficiency and internal collaboration through the digitisation and automation of processes. It seeks to optimise time, reduce errors, facilitate access to information and enhance teamwork through technological tools.
Automation of legal requests through the Helpdesk application.
Redesign of key sites in Microsoft SharePoint.
Creation of a new intranet and other internal digital spaces.
Focused on preserving and digitising the Museum’s archival and artistic heritage, improving traceability and access to the collection.
Implementation of the TMS Gallery
Systems artistic and archival management system.
Beginning of the digitisation of the historical archive in order to preserve the archival heritage and prevent physical deterioration.
The awards and recognitions received in 2024 reflect the Museum’s ongoing commitment to excellence, innovation and actively contributing to a more sustainable future.
Escolástico Zaldívar Award, granted by Fraternidad-Muprespa, Mutual Society Partnering with Social Security No. 275, in the category Walking Towards Well-Being for the Thyssen Healthy Programme, based on promoting healthy eating and physical activity programmes, creating a new culture of flexible work.
2024 Time Out Madrid Culture Award, for the best exhibition of the year for Isabel Quintanilla’s Intimate Realism.
Secretariado Gitano Foundation Award
Solidarity with a “G” “Tío Valentín Suárez”, in its collective category, for understanding art and culture in capital letters, recognising the value of diversity, offering a multi-cultural proposal that includes Gitano culture and its artists, and actively bringing the Gitano community closer to the Museum.
SIE Laurel Seal: this prize is an exclusive recognition for those who achieve the highest levels of quality, commitment and dedication, making the Museum an ambassador for high-level tourism in Spain.
2023 Family Tourism Award, in the category of Best Communication and Marketing Strategy for Families.
Chosen as the the Image for MuseumWeek, the international week of museums, representing 3 June under the slogan “Behind the Scenes”.
Spanning seven centuries, the Thyssen-Bornemisza Collection offers visitors the opportunity to enjoy a comprehensive overview of the main schools of Western art. Some of the styles and movements represented in the collection include the Renaissance in Italy, the Netherlands and Germany, 17th-century Dutch painting, 18th-century Italian vedutisti, French Impressionism and PostImpressionism, and 20th-century German Expressionism. The most prominent artists include Van Eyck, Ghirlandaio, Holbein, Carpaccio, Dürer, Titian, Caravaggio, Rembrandt, Hals, Canaletto, Courbet, Manet, Monet, Pissarro, Degas, Morisot, Gauguin, Van Gogh, Matisse, Picasso, Kirchner, Kandinsky, Mondrian, Miró, Dalí, Hopper, O’Keeffe, Pollock, Lichtenstein and Bacon.
802 works
form part of the Museum’s permanent collection
55 works from the permanent collection on long-term loan to the Museu Nacional d’Art de Catalunya in Barcelona
329 works rom the Carmen Thyssen lease agreement
Following a refurbishment carried out a few years ago, the Museum’s collection of Old Masters paintings is currently on display on the second floor. Grouping the collection together provides continuity for the schools represented in the Museum, spanning from the late 13th century to the Romantic period.
The refurbishment created new spaces, such as Room 13, dedicated to French Baroque, and Room 14, devoted to the 17th-century Neapolitan school. This room contains the large canvas from the Carmen Thyssen Collection The Judgement of Solomon, by Luca Giordano, as well as two paintings by Mattia Preti and a pair of works by Bernardo Cavallino.
The new layout also gives prominence to 18th-century Italian painting by displaying works that had been stored in the warehouse, such as Francesco Foschi’s pair of winter landscapes and Marco Ricci’s Landscape with a Storm, displayed right after the large collection of Venetian paintings from the same century.
Another significant outcome of the refurbishment is Room 29, showcasing works by Goya and the romantics, concluding the Museum’s classical painting tour and transitioning to the modern painting collections on the first floor.
In addition to the institution’s great treasures, other highlights include 17th-century Dutch paintings, 17th-century still lifes and 18th-century French paintings.
Mar Borobia Head of Conservation of Old Masters Painting at the Museo Nacional Thyssen-Bornemisza
21 STILL LIFES, 17TH CENTURY
1
ROOM13 FRENCH
ROOM 23 DUTCH PAINTING, 17TH CENTURY
The permanent collection of modern painting is located on the first floor of the Museum and is arranged in chronological order, combined with a few thematic groupings, inviting visitors to discover the evolution of modern art.
What follows is a small tour offered by
Paloma Alarcó Head of Conservation of Modern Painting at the Museo Nacional Thyssen-Bornemisza
This is where the tour of the Museum’s permanent collection of modern painting begins, with numerous scenes depicting the crossover of cultures in European and North American art.
ROOMS 31-32
19TH-CENTURY NORTH AMERICAN LANDSCAPE PAINTING
These works were pioneers in both environmental awareness and the representation of urban life.
ROOMS 34-38
19TH–20TH CENTURIES
Van Gogh’s paintings offer us his personal, subjective vision of nature. The French and Central European Expressionist movements of the early 20th century also championed an anti-naturalistic conception of form and colour in order to represent the artist’s inner vision. This can be seen in the landscapes of Derain, Kirchner or Schmidt-Rottluff; the nudes in nature by Pechstein or Müller; and the still lifes of flowers by Beckmann or Nolde.
Other artists, such as Grosz, Meidner or Feininger, were fascinated by the constant metamorphosis of the city, which they represented through the adaption of formal elements of Cubism and Futurism, creating an apocalyptic atmosphere.
This room features a collection of landscapes by Courbet, Corot and Jongkind, demonstrating how French Realism and Naturalism in the middle decades of the 19th century paved the way for the artistic experimentation of the Impressionists, including Manet, Monet, Renoir, Pissarro or Morisot. In contrast to these landscapes, works by Degas and Toulouse-Lautrec reflect modern life in Paris at the end of the 19th century.
Works by Kupka and Kandinsky, pioneers of abstraction, are on display, showcasing an abstract language full of philosophical meaning and intent.
Artists from historical avant-garde movements are brought together here. Cubism departed from the traditional concepts of volume and space in painting, building upon the formal decomposition of Cézanne’s later work. Cubist fragmentation and simultaneity, pioneered by Picasso and Braque, spread to Juan Gris, Gleizes, Léger, the Delaunay couple, and the Italian Futurists. Meanwhile, the abstract utopias of Mondrian and Doesburg, as well as the Russian cultural renaissance of the early 20th century—with successive avant-garde groups led by Larinov, Kliun, Chashnik, Suetin or El Lissitzky—harmonised external Cubist influences with aspects of the political turmoil of revolutionary Russia. This movement also included several female artists, such as Goncharova, Popova, Ekster, Stepanova, Rózanova and Udaltsova.
The tour continues with two rooms dedicated to Dadaism and Surrealism. Schwitters’ collages and assemblages, constructed from waste materials, exhibit an irrational spirit that endures to this day.
Finally, the surrealist visual imagery of Miró, Ernst, Dalí, Tanguy and Magritte emanates from the artists’ subconscious and makes use of automatism and irrational associations.
12
The resurgence of Realism in both Europe and North America during the interwar period is represented artists such as Hopper, Grosz, Dix, Balthus or Picasso in his classical period.
After the Second World War, American abstract artists such as O’Keeffe, Rothko, De Kooning and Pollock introduced a approach to painting based on movement colour.
European and American from the second half of 20th century is marked sense of pessimism caused by the crises of the two as well as by a reaction previous geometric abstraction. This period is represented by Giacometti’s evanescent figures, in perfect harmony with existentialist thought, they engage in dialogue portraits by British artists as Bacon, Freud, Auerbach and Andrews, combining figurative content with matter-based and carnal language in order to pictorially capture the human being.
World abstract O’Keeffe, and new and American art of the marked by a caused two wars, reaction to abstraction. represented evanescent harmony thought, as dialogue with artists such Auerbach combining with a very carnal plastic pictorially being.
he matter-based textures of Nicolas de Stäel, Fontana or Apple are on display.
The tour concludes with the work of realists such as Estes and pop artists such as Lichtenstein and Wesselmann, who return to the real world or to themes from popular culture.
From 31 October 2023 to 4 February 2024
Curated by Rocío de la Villa, this exhibition sought to recognise artists who have been unjustly erased from art history as masters, and who broke the mould with works of unquestionable excellence.
Del 29 de enero al 28 de abril de 2024
En Love Me Fast, la artista asturiana abordó el amor romántico en la época de las redes sociales, un amor idealizado en un plano de felicidad consumista, confrontado con las relaciones tóxicas que a menudo se producen.
From 27 February to 2 June 2024
The exhibition brought together a hundred works spanning the entire career of Spanish artist Isabel Quintanilla, including her most notable paintings and drawings.
From 5 March to 26 May 2024
The Museum and TBA21 Thyssen-Bornemisza Art
Contemporary presented Search for Life. Curated by Chus Martínez, the exhibition offered a visual adventure and a reflection on history, identity and the connections between the different forms of life on our planet.
From 18 June to 15 September 2024
From 11 May to 22 September 2024
Curated by Guillermo Solana and part of the programme of exhibitions linked to the Blanca and Borja Thyssen-Bornemisza Collection, this exhibition showcases Robert Nava’s departure from academic norms and his creation of a highly personal style associated with “bad painting”, a term used to describe works that defy notions of good taste.
Curated by Miguel Lusarreta and Toya Viudes de Velasco, the exhibition invited visitors to rediscover and appreciate the work of Rosario de Velasco, one of the leading figures of Spanish art during the first half of the 20th century.
From 25 June to 20 October 2024
This exhibition aimed to reveal the traces of colonial power in the iconography of some of the works in the Thyssen-Bornemisza Collection. Through a selection of paintings, it revealed “invisible” stories of racial domination, maroonage and the struggle for civil rights, among other issues.
From 7 October 2024 to 21 January 2025
The frame, beyond being a decorative element, is an essential part of a painting’s presentation. This exhibition featured eleven works from the permanent collection dating from the 14th to the 17th centuries. Three of these works still have their original frames, illustrating the artistic significance of this element.
From 12 November 2024 to 9 February
Curated by Marta Ruiz del Árbol, this exhibition explored the life and work of an artist who limitations placed on women in her era, becoming one of the most prominent figures 20th-century German Expressionism.
From 8 October 2024 to 12 January 2025
The Museum and the TBA21 ThyssenBornemisza Art Contemporary Foundation presented Calabash Nebula, an immersive exhibition curated by Chus Martínez. The artist, who is also an activist, explores the intersections between technology, art, spirituality, decolonisation and healing.
February 2025
exhibition who defied the ultimately figures of early
From 19 October 2024 to 19 January 2025
As part of its exhibition programme linked to the Blanca and Borja Thyssen-Bornemisza Collection, the Museum presented a monographic exhibition of Peter Halley’s work, tracing the artist’s career through a selection of twenty paintings. Halley reinterprets geometry as a means of confinement and social control, with dystopian features.
From 26 November 2024 to 6 January 2025
Through a careful selection of works from the permanent collection, the exhibition offered visitors a journey through the evolution of furniture design and home life from the 15th century to the democratisation of design promoted by the Bauhaus movement. The exhibition was created in collaboration with IKEA as part of the space rental programme.
From 6 May to 28 July 2024
To celebrate the 150th anniversary of painter Julio Romero de Torres’ birth, the Museum welcomed his masterpiece, La chiquita piconera, considered his pictorial testament, into its galleries.
From 30 September 2024 to 6 January 2025
This oil painting, created between 1910 and 1911, belongs to the Carmen Thyssen Collection and is considered one of the founding works of Noucentisme painting.
From 17 June to 21 October 2024
For the 2024 CNIO Arte exhibition, focused on climate change and biodiversity loss, artist Dora García presented the audiovisual piece End (two prologues).
During 2024, eight works owned by Baroness Francesca Thyssen-Bornemisza, including paintings, sculptures and gold and silverwork, were received by the Museum as guest exhibits.
To mark the 2024–2025 Christmas campaign, the Museum installed an 18th-century Neapolitan nativity scene in its central hall.
During 2024, we collaborated with various museums and cultural institutions on several short- and medium-term projects focusing on exhibitions and research.
The Old Masters Painting Department collaborated with the Staatliche Kunstsammlungen in Dresden on an exhibition to commemorate the 250th anniversary of the birth of Caspar David Friedrich. The department also contributed to the Holbein. Burgkmair. Dürer. Renaissance in the North exhibition, held at the Kunsthistorisches Museum in Vienna from 19 March to 30 June 2024.
Meanwhile, the Modern Painting Department collaborated with the Milwaukee Art Museum to research the works of Gabriele Münter in the Peg Bradley Collection.
Additionally, the Old Masters Painting and Modern Painting departments collaborate with various research projects. In 2024, the Old Masters Painting Department and the Hamilton Kerr Institute at the University of Cambridge (United Kingdom) carried out a study on the work of Hans Maler. The Museum houses one of his outstanding pieces, Portrait of Anne of Hungary and Bohemia, which is linked to a major exhibition being prepared by the National Gallery in Prague, provisionally titled Queen Anne of Bohemia and Hungary (1503–1547), scheduled to take place in 2026–2027.
The Restoration Department conducts research to enhance our understanding of works of art, with the ultimate goal of restoring their material and aesthetic integrity. Treatments are applied to preserve cultural assets and repair damage caused by the passage of time and ageing materials.
Restored pieces
- 8 comprehensive analytical studies of works.
Five of them underwent comprehensive study and intervention processes Laboratory
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Interventions on works on loan 3
Anti-xylophagous treatments on frames in the collection
- 6 scientific research projects.
- 56 samples taken and studied using 6 analysis techniques
- 4 materials research projects.
The following stand out:
- 29 X-rays
- 35 technical reports (UV, IR, etc.)
- 121 reports with visible light of works
- 54 follow-ups of restoration processes on works
- 10 technical studies adapted to the website and the technical image viewer.
Two Female Nudes in a Landscape, by
Otto Mueller
The Restoration Department is responsible for conserving the works housed in the Museum. Its purpose is to research and expand knowledge of them in order to restore their material and aesthetic integrity, applying treatments to preserve cultural artefacts and repair damage caused by time and ageing materials. Research is a fundamental pillar in ensuring the stability and longevity of the works. In addition, a comprehensive preventive conservation programme is studied and implemented. This programme aims to take all possible measures to prevent or minimise damage to our Heritage works.
One of the year’s highlights was the launch of the new content on the restoration website in May. The new design and architecture are aimed at offering users interested in learning about restoration projects and services a more intuitive, informative and visually appealing experience.
Restoration Thyssen: www.museothyssen.org/en/restoration
The restoration of this piece presented a challenge to the department due to the complexity of its burlap support and the mixed technique Otto Mueller used to create it. The Museum is collaborating with the Faculty of Fine Arts in Barcelona—a member of the European research group Nanorest—to explore the use of nanoparticles in the processes of deacidification and the consolidation of its perimeter.
Here at the Museum, we work tirelessly to create new experiences, programmes and initiatives that bring art closer to everyone.”
The Education Department is committed to transforming artistic experiences into an opportunity for dialogue, reflection and collective creation. Through its own pedagogical methodologies, the department promotes processes that enrich critical thinking, encourage participation and transform the Museum into a catalyst for shared knowledge.
Adopting an inclusive and collaborative approach, the department designs diverse programmes, specific content, mediation tools and medium- and long-term projects with the aim of involving the different audiences that visit the Museum and bring it to life.
Incorporation of laboratory projects into school and nonformal education programmes.
Graphic Narratives exhibition in Burgos.
Expansion of Art-Science hybridisation programmes.
The Museo Nacional ThyssenBornemisza recognises the immense educational value of its collections. For this reason, it has placed education at the heart of its relationship with society.”
Organism
An independent study programme that catalyses new forms of knowledge arising from the relationship between art, science, public policy and conservation.
First phase of development of mediation tools for deaf and blind people.
Creation of new digital spaces and projects.
Preparation and presentation of several European projects.
Cross-cutting proposals that promote dialogue between teachers, students and educators at all levels of non-university education.
13,435 participants
- Workshop visits for students in early childhood, primary and secondary education
Four Elements; This Is About Colour; Imagining the City; Looking at Ourselves in the Mirror; Change of Coordinates; etc.
- Guided visits for students in early childhood, primary, secondary and sixth form education
Tactile Paintings; An Unexpected Game; Looking at Nature; etc.
- Itinerant art projects for schoolchildren and teachers
Big Valise and Celebration.
- Art projects
Specific school proposals in collaboration with artists: Galloping.
- Competitions and calls for entries
MaThyssen: a joint initiative with the Royal Spanish Mathematical Society that aims to select different art projects that reflect the connection between art and mathematics.
- Training and outreach activities for temporary exhibitions
For the Classroom; Search for Life; Isabel Quintanilla; etc.
- MUSARAÑA Laboratory: a space where teachers and museum educators collaborate to develop resources and initiatives for using collections in the classroom.
After Class: Neighbourhood, Neighbourhood, Neighbourhood; School is Over: Teachers Talk; etc.
- Other educational and/or outreach activities with teachers
Presentation of school programmes. Peter and Alice in Wonderland: A Thyssen Dream.
A programme aimed at children, families, young people and adults within the framework of informal education.
5,871 participants
ACTIVITIES RELATED TO CHILDREN AND THEIR FAMILIES
- Workshop visits for families
Blue Spell; In Everyone’s Land; Co-Loca; etc.
- About…: a workshop prior to visiting the temporary exhibition. About Isabel Quintanilla; About Women Masters; etc.
- Christmas visits
Alice in Wonderland; The City for Travelling Families; Surprise Box; etc.
- Special activities
Worldviews: Mythology, Art and Astronomy.
ACTIVITIES FOR THE GENERAL PUBLIC
- Educational tours of the permanent collection for adults
Tours for adults.
- Cross-arts
Sonic Roots; The Tower of Blue Horses; Neighbourhood+Museum; etc.
- Graphic Narratives
Isabel Quintanilla
- Micro-workshops for artists
Watercolour: Between Realism and Abstraction; Light and Reflections.
- Online courses
Experience Bauhaus; Experience Duomo; Experience Impressionism.
- TBA21 Talks
Liquid Intelligence.
In collaboration with professionals and organisations from the social and community sectors to promote access to the Museum and its contents from an inclusive and integrative perspective.
3,394 participants
- Dynamo / Alternator:
A space for dialogue, reflection, meeting and training with the network of social, community and health professionals.
Amongst Books and Paintings; Collage.
- Easy Museum
A project involving the installation of tactile reliefs in the Museum’s galleries.
Touch to See.
- Inclusive Communities
A space for collaborative work, where professionals and organisations from the social and community sector can develop long-term projects together.
- Tailor-made
D-SEA; MU-DA; Welcome; Side by Side TEA; CAD/A; PCEA; etc.
Where research is positioned at the centre of educational practice with the aim of deepening the study of the collection and incorporating new educational models.
1,372 participants
- Organism
Art in critical applied ecologies: an independent study programme that connects research, theory and speculation with specific intervention cases activated through partnerships with various agents.
- Training of museum professionals Creating Containers, Weaving a Motion; activation of Shake Before Use.
- Actions to disseminate the department’s activity Meeting of Museums in the City of Puebla; MAECAECID Training Course; Non-Formal Educational Structures in Europe; etc.
- Museum Education workshop
- Space for suggesting ongoing activities and actions
UNIVERSITY TRAINING
- Summer course for university students Journeys and Migrations: The Experience of Travel in Art and Artists.
- Activities for university students Universidad Autónoma de México, Universidad Complutense de Madrid, Faculty of Fine Arts, Education Department; Universidad Autónoma de Madrid, Faculty of Education, Specific Education Department; etc.
Meeting of Museums in the City of Puebla: Popular University of the State of Puebla, Mexico (in person).
MUNAL Educational Conferences: The Museum as a Narrative, Mexico City (online).
Methodologies: Educational Curatorship, Costa Rica (online).
Iberdrola Foundation
Japan Tobacco International (JTI)
ACS Foundation
Universidad Nacional de Educación a Distancia (UNED)
Royal Spanish Mathematical Society (RSME)
German and French Embassies
AECID: Spanish Agency for International Development Cooperation
Secretariado Gitano Foundation
Federation of the Deaf
ONCE
The Museum offers a variety of innovative experiences designed to bring art closer to visitors, enabling them to engage with it in unique ways through sensory activities and cultural tourism offers. The Museum belongs to prestigious clubs that offer exclusive products in the city, such as Madrid Unique Destination and Turismo de Excelencia, as well as to international luxury tourism associations such as Spain is Excellence and Círculo Fortuny.
These exclusive experiences include visits to the Museum before it opens to the public and unique offerings such as The Museum Wakes Up, followed by breakfast, and visits to the Restoration Workshop. Themed experiences have also been created to cater for different types of tourism, including wine, gastronomy, wellness and shopping tourism, establishing strategic alliances with various tourist attractions in the city.
Some of these experiences are detailed below:
Art & Aroma
A premium experience in partnership with Alqvimia and the JW Marriott Hotel.
Drawing on the principles of aromatherapy, the key elements of 100% natural essential oils are linked to works in the Museum through The Four Seasons themed tour. The experience concludes at the hotel spa with a body massage using the oils customers have identified the most with.
Art & Opera
Newly created premium experience in partnership with the Teatro Real.
Based on discovering the “behind the scenes” both institutions, this tour offers the opportunity experience The Museum Wakes Up, enjoy access to the Restoration Workshop and take of the Teatro Real. You can also enjoy an aperitif one of the theatre’s salons and have the option attending the opera.
scenes” of opportunity to exclusive take a tour aperitif in option of
At Christmas, the Museum organises a special edition of The City for Travelling Families, a themed tour of the galleries aimed at families with children aged between 7 and 12.
An activity that combines art and wine to create a unique experience, linking the Museum with the iconic San Miguel Market.
Through this initiative, visitors can enjoy the Museum’s permanent collection and its main temporary exhibitions. More free content has been made available to the public on the website in 2024, and free virtual tours have been offered of: Isabel Quintanilla’s Intimate Realism, Rosario de Velasco, Colonial Memory in the ThyssenBornemisza Collections and Gabriele Münter.
These are live, guided tours led by the Museum’s team of guides. They offer the opportunity to enjoy works from both the permanent collection and the temporary exhibitions, without having to go to the Museum.
EducaThyssen blog and Historias platform (a multimedia project that encourages slow reading and viewing to enrich educational narratives about art).
2024 ended with more than 12,980,904 page views, representing a 2% increase on the previous year.
The most visited pages were the homepage, the Visit page, the Isabel Quintanilla “ticket + audio guide” page, the website search engine and the individual ticket sales page.
The exhibition page with the most traffic was Isabel Quintanilla (194,035 page views), surpassing the figures achieved by the Women Masters and Lucian Freud exhibitions in 2023.
Throughout 2024, 624 new pages of content were published on museothyssen.org (excluding the EducaThyssen and press sections), covering exhibitions, activities, resources and other content.
Together with the Universidad Rey Juan Carlos and Quirónsalud, the Museum sought to provide an objective, quantitative analysis of the emotions generated by contemplating works of art.
One of the year’s milestones was the launch of the new Restoration website: www.museothyssen.org/en/restoration
This digital space brings together content developed by the Restoration Department, aiming to disseminate their work in a dynamic and accessible way without compromising scientific rigour. The website reveals processes and spaces that are usually hidden from the public, showcasing work methodologies that become a reference for the professional community.
The audio guide service plays a fundamental role in the visitor experience at the Museum. It enhances and improves tours, encourages autonomy and facilitates access to content in several languages. It also promotes inclusion through accessible resources such as sign language guides and audio descriptions. All of these features contribute to making the visit more educational, enriching and rewarding for visitors.
The Museum reaffirms its commitment to accessibility by providing sign language guides with subtitles, offering access to over 50 masterpieces from our permanent collection and the Carmen Thyssen Collection.
The screens inside the Museum are an integral part of the visitor experience, providing access to detailed information, interactivity, contextualisation and constant updates to enrich visitors’ understanding and appreciation.
All the works in the Museum and Carmen Thyssen collections have QR codes, enabling visitors to access their fact sheets on the website, as well as additional content.
Located within the Museo Nacional ThyssenBornemisza, the Thyssen Shop offers visitors a wide variety of items related to the Museum and its collections, including catalogues, books, gifts, posters, jewellery and decorative homeware.
During temporary exhibitions, exclusive products inspired by the featured artists are also available. The option to purchase a combined ticket + product deal through the online shop continues to grow, allowing visitors to buy their ticket together with a selected item from the exhibition.
2.89 € / Visitor
86% Purchases of domestic items
17.34 Average in-store ticket sale
66.53
Average online ticket sale
Suppliers
14% Purchases of international items 61 Local artisans and designers 99%
plastic packaging
Exhibition
Exhibition catalogue Peter Halley en España
Educational guide Decolonising the Gaze
Book Carmen Thyssen Collection
Educational guide Gabriele Münter
Book Fra Angelico: The Virgin of Humility
Comic The Condor and the Cannibal (published in collaboration with Astiberri)
Educational guide Isabel Quintanilla
Cómic Gabriele Münter: The Blue Lands (published in collaboration with Astiberri)
951,821 visitors
42% of visitors are foreign, representing a 3% increase in this audience compared to 2023.
58% of visitors are Spanish nationals, of whom 41% are from the Community of Madrid and 17% from the rest of Spain.
The majority of visitors have visited the Museum before.
The average visitor profile is that of a Spanish woman between 45–65 years years of age who visits with a companion.
The website is the most popular source of information about the Museum for visitors.
49.5% of visitors paid for admission, while the remaining 50.5% entered free of charge.
The visitor satisfaction rating was 8.53 out of 10
Every
day, the Museum opens its doors with the aim of offering increasingly personalised experiences, aligned with the expectations, interests and profiles of those who visit it, aspiring to be a place they always want to return to.” VISITOR PROFILE BY GENDER
EVOLUTION OF VISITOR NUMBERS
The countries whose citizens visited the Museum the most in 2024 were the United States (6.80%), Italy (5.39%) and France (4.51%).
The most prominent Spanish autonomous communities were the Community of Madrid (72%) followed by Catalonia (6%), Andalusia (5%), Castile and León (3%) and Galicia (3%).
A total of 1,476,890 visits were recorded, with most visitors purchasing a single ticket allowing access to both the permanent collection and temporary exhibitions.
Permanent collection
Temporary exhibitions
Total
704,563 772,327 1,476,890
In terms of the types of tickets sold in 2024, 26% corresponds to free admission and 26% to reduced admission. The policy of free admission1 to public museums reflects a firm commitment to democratising culture, promoting social inclusion and ensuring universal access to historical and artistic heritage.
1Beneficiaries of this rate: youth card holders, under 18s, unemployed people, people with functional diversity and their companions, teachers, and family groups made up of at least one adult and three descendants included in the same large family card.
In 2024, the website’s digital audience was predominantly women aged 55–64, representing a change in trend compared to 2023 when the predominant age group was 45–54. As in previous years, most browsing was carried out via mobile devices.
In terms of geographical origin, Spain and the United States remained the main countries of origin for website visitors, followed by Italy, France and Mexico, maintaining the same trend as the previous year.
As for Spanish traffic, most sessions were recorded in the Community of Madrid, followed by Catalonia, Andalusia, the Valencian Community and Galicia.
12,980,904
The Conversation
ca. 1928–1930
The ratio of complaints + claims decreased by 48% compared to 2023, closing at 0.94.
This is a key tool for improving the visitor experience, providing visitor services both digitally and by telephone, while it also guarantees accessibility, solves problems, offers detailed information, collects opinions and helps to evaluate the visitor experience.
+30,000 enquiries
In 2024, over 30,000 requests were received through the VSC, primarily via telephone (86%), while the digital email channel increased by 16% in terms of requests handled compared to the previous year. Spanish was the main language of communication, accounting for 98% of requests, compared to 2% in English.
The VSC registered a total of 1,763 positive reviews, 844 complaints and 85 claims from visitors, received by email or telephone.
8.53/10
The visitor satisfaction index improved by 0.60 points compared to 2023.
1.38 days
The average time taken to resolve complaints, far exceeding the target of 3 days and reflecting agile, efficient and consistent management.
These results consolidate a positive trend and demonstrate the Museum’s firm commitment to continuous improvement, marking significant progress towards excellence.
8.53 (7.93 in 2023)
Net Promoter Score (NPS) recommendation rating + 8% vs 2023
In line with its commitment to improving the visitor experience, the Museum continues to evaluate its performance using the Net Promoter Score (NPS), which reflects visitor satisfaction and loyalty. In 2024, an NPS of 8.53 was achieved. With the exception of temporary exhibitions, where satisfaction remained at 8.62 , ratings for all other services offered by the Museum increased.
4.7/5 Google My Business
971 recommendations
857 positive reviews
582 comments in the Guest Book: increased visitor interaction through this medium, from 363 comments 2023 to 582 in 2024 (including 482 positive reviews).
4.5/5
Second most recommended activity in Madrid.
970
srequests via Freshdesk Visitors’ preferred medium for group enquiries, along with the VSC.
The Museo Nacional Thyssen-Bornemisza plays a key role in promoting values and raising awareness of the challenges facing society. In line with this, the Museum has been working in various areas of sustainability for years: economic, governance, social (including people-related issues) and environmental sustainability. It is one of the leading museums in terms of sustainability management.
The Museum identified aspects of material sustainability by conducting a materiality study in collaboration with an external consultant. This process resulted in the identification and classification of 27 issues as either critical, priority or relevant.
Material issues Key points of the Strategic Plan 2024–2028 Aspects
Sustainable economic management
Search for alternative financing
Heritage conservation and preservation
Artistic offer
Supplier management
Economic
Visitor experience
Visitor security
Data privacy and information security
Digital transformation
Content and experience innovation
Ethical management
Governance
People
Society
Environmental
Good governance and transparency
Equal opportunities
Employment
Employee health and safety
Training for museum professionals
Work-life balance
Accessibility
Equal access to culture
Adaptation of fees for certain groups
Promoter of education and culture
Connection with the community
Communication and marketing strategy
Sustainable use of resources (energy/water)
Energy transition and climate change
Circular economy and waste management
Internal and external environmental awareness
- Improve the Museum’s financial sustainability.
- Optimise its cost structure.
- Reinforce the Museum’s identity as a national and public institution.
- Enrich artistic activity.
- Optimise its cost structure.
- Reinforce the Museum’s identity as a national and public institution.
- Focus on innovation and digital transformation.
- Reinforce the Museum’s identity as a national and public institution.
- Focus on innovation and digital transformation.
- Focus on innovation and digital transformation.
- Reinforce the Museum’s identity as a national and public institution.
- Reinforce the Museum’s identity as a national and public institution.
- Reinforce the Museum’s identity as a national and public institution.
- Promote its social and institutional character.
- Promote its social and institutional character.
- Reinforce the Museum’s identity as a national and public institution.
- Promote its social and institutional character.
- Reinforce the Museum’s identity as a national and public institution.
- Promote its social and institutional character.
- Reinforce the Museum’s identity as a national and public institution.
- Enrich artistic activity.
- Reinforce the Museum’s identity as a national and public institution.
- Promote its social and institutional character.
It also contributes to other SDGs, including:
Sustainable Development Goals Some of the Museo Nacional Thyssen-Bornemisza’s actions
Goal 4: Guarantee inclusive, equitable quality education and promote lifelong learning opportunities for all.
Goal 5: Achieve gender equality and empower all women and girls.
Goal 6: Guarantee the availability of water, its sustainable management and sanitation for all.
Goal 7: Guarantee access to affordable, safe, sustainable and modern forms of energy for all.
Goal 8: Promote sustained, inclusive and sustainable economic growth as well as fulfilling, productive, and decent employment for all.
Goal 9: Create resilient infrastructures, promote inclusive and sustainable industrialisation and foster innovation.
- Educational programs, workshops, and teaching resources (EducaThyssen).
- Partnerships with organisations for the employment of people at risk of social exclusion.
- Digital experiences.
- Free access to certain groups of people.
- Renewal of the Accessibility certificate UNE 170001 and UNE 170002.
- Annual Museum training plan.
- Promotion of equality through exhibitions and programmes.
- Educational resources and digital experiences (Docuwebs, accessible video game).
- Partnerships: participation in the Pride Parade.
- Equality measures in the Concilia Thyssen Plan.
- Membership of the Diversity Foundation.
- PGSA (Sustainable Water Management Plan) water saving measures.
- Sustainable management programme.
- Energy-saving measures (LED lighting, smart climate control systems, timers, automatic light shut-off, etc.).
- Socio-economic impact of the Museum’s presence.
- Products from local suppliers in the Museum shop.
- Integration programmes for people with disabilities, programmes for the over-65s, accessible video games, tailor-made programmes, etc.
- Concilia Thyssen Plan, EFR certification.
- Digital transformation plan.
- Apps.
- Accessible websites.
The Museum’s activities have the most significant positive impact on Goals 4, 5, 8 and 10: “Quality education”, “Gender equality”, “Decent work and economic growth” and “Reduced inequalities”, as well as Goal 11: “Sustainable cities and communities”, given that the Museum’s mission is to protect and safeguard cultural heritage.
Goal 10: Reduce inequality within and among countries.
Goal 11: Make cities and human settlements more inclusive, safe, resilient and sustainable.
Goal 12: Ensure sustainable consumption and production patterns.
Goal 13: Take urgent action to combat climate change and its effects.
Goal 16: Promote just, peaceful and inclusive societies.
Goal 17: Revitalise the Global Partnership for Sustainable Development.
- Universal accessibility.
- Inclusive educational programs that cater to diversity (EducaThyssen).
- Partnerships with organizations to ensure broader and more equitable access to culture.
- Plan to safeguard artistic heritage.
- Universal accessibility.
- Free admission.
- EducaThyssen programmes.
- Friends programme and Museum sponsors.
- Efficient resource management.
- Waste reduction.
- Promoting sustainability in programmes and exhibitions.
- Carbon footprint calculation (scopes 1, 2 and 3) and MITECO registration seal.
- Energy efficiency measures.
- Awareness-raising through exhibitions and programmes.
- Educational resources: Docuwebs.
- Personal awareness: Thyssen ECO.
- Waste reduction: elimination of plastic bottles and cups, sustainable packaging in store products, etc.
- Universal Accessibility certificate (UNE 170001 and 170002).
- EducaThyssen programmes.
- Transparency and Good Governance Policy.
- Partnerships with cultural, educational and governmental institutions to promote the SDGs.
In order to fulfil its artistic and cultural mission, the Museum is managed by the Thyssen-Bornemisza Collection Foundation F.S.P., a public non-profit foundation whose purpose is the conservation, study, public exhibition and dissemination of the Museo Nacional Thyssen-Bornemisza’s Collection of works of art, acquired by the Spanish State in 1993.
The Thyssen-Bornemisza Collection Foundation, under the patronage of His Majesty King Felipe VI, is governed by a Board of Trustees comprising twelve members, appointed as follows:
4 Government Trustees, appointed by the Council of Ministers by Royal Decree
4 Ex officio Trustees, members of the Spanish Government
The Spanish State participates in the Museum’s Board of Trustees through the Government and appoints two-thirds of its members.
4 Thyssen Trustees elected by the ThyssenBornemisza family
President: Ernest Urtasun Domènech
Ex Officio Trustee. Minister of Culture
Vice President: Baronesa Carmen Thyssen-Bornemisza
Thyssen-Bornemisza Trustee
Carmen Páez Soria
Ex Officio Trustee. Undersecretary of Culture
María Ángeles Albert de León
Ex Officio Trustee. Director General of Cultural Heritage and Fine Arts
María José Gualda Romero
Ex Officio Trustee. Secretary of State for Budgets and Expenditure
Baronesa Francesca Thyssen-Bornemisza
Thyssen-Bornemisza Trustee
Miguel Klingenberg
Thyssen-Bornemisza Trustee
Barón Borja Thyssen-Bornemisza
Thyssen-Bornemisza Trustee
Jordi Martí Grau
Government Trustee. Secretary of State for Culture
María de Corral López-Dóriga
Government Trustee
Juan Antonio Pérez Simón
Government Trustee
Salomé Abril-Martorell Hernández
Government Trustee
María López-Frías López-Jurado
Secretary (not a Trustee)
The Board of Trustees is the Foundation’s highest governing body. Its powers cover all aspects related to the Foundation’s activities and business, the organisation and disposal of the collection’s assets, and the development of cultural and commercial activities, among others. It also represents the Foundation in different areas, both nationally and internationally, with the aim of enhancing the Museum’s reputation and relevance.
Trustees perform their duties without receiving any remuneration for their work, although they may be reimbursed for any expenses incurred in the performance of their duties.
The Board of Trustees meets periodically, requiring the attendance of eight Trustees (including those present and represented), and resolutions are adopted by simple or qualified majority in the cases established in its statutes.
The governance system is complemented by the managerial team, including the managing director, the artistic director and other senior managers, who share the goal of achieving the Museum’s strategic objectives.
Administration and Finance
Ciriaco García
Communication and External Relations
Managing Director
Evelio Acevedo
The Managing Director is responsible for managing the organisation, administration, coordination, strategic planning and operation of the Foundation and its human and financial resources.
Artistic Director
Guillermo Solana
The Artistic Director is responsible for the Museum’s exhibition plan and for the conservation and care of the works of art and other artistic assets of the Foundation.
José Mª Goicoechea
Operations and Maintenance
Alberto Hernández
Marketing and Strategic Business Development
Carolina Fàbregas
Human Resources and General Services
Teresa Gutiérrez
Technology
Javier Espadas
Shop and Publications
Ana Cela
Security
Antonio Manzano
Education
Rufino Ferreras
Old Masters Painting
Mar Borobia
Modern Painting
Paloma Alarcó
Registration
Marián Aparicio
Restoration
Ubaldo Sedano
The Museo Nacional Thyssen-Bornemisza abides by a Code of Ethics and Good Governance, approved by the Board of Trustees on 4 July 2023. This code establishes the principles, mandates and rules of conduct that should govern, inspire and guide the actions of the Museum’s Board of Trustees, managers and employees.
The Ethics and Good Governance Committee exists to also ensure its dissemination, understanding and interpretation. The Committee is a collegiate body composed of the following individuals: Head of Administration and Finance, Head of Human Resources and General Services, and Head of Registration.
In compliance 20 February, anonymous This secure, enables employees, and other any irregularities, contraventions within the
Committed to exemplary ethical governance, characterised by integrity, transparency, accountability and good governance.”
compliance with Law 2/2023 of February, the Museum has an anonymous ethics channel. secure, confidential platform employees, collaborators interested parties to report irregularities, illegal activities or contraventions of current regulations the company.
Finally, the Transparency Portal provides all the latest information about the organisation, its management and its results, as well as a section for exercising the right of access to public information.
To this end, 7 strategic areas were defined with an outlook on achieving the Plan’s objectives:
Reinforce the Museum’s identity as a national and public institution
- A clear public service offering
- Transparency, ethics and good governance
- 11 temporary exhibitions
- 50 research and dissemination activities
- 136 restoration interventions on emblematic works
- 79 educational activities
- 20 activities to promote and disseminate the Thyssen brand
In order to meet the ethical governance objective, two annual meetings of the Ethics and Good Governance Committee were held as planned.
Promote its social and institutional character
- Transmission of values
- National and international projection
- A positive impact on society
- Educathyssen: 125 proposals, 619 activities/actions and 23,072 participants.
- 14 promotional actions to reinforce the Museum’s position as an international reference.
- 9 actions in favour of commitment to sustainability:
> Development of an environmental responsibility policy.
> Preparation of an annual sustainability report.
> Annual carbon footprint measurement.
> Encourage our suppliers to work with sustainable materials.
> Labelling of shop products to encourage the choice of more responsible products.
> Aluminium packaging to minimise environmental impact.
> Cotton bags to replace paper bags.
> Significant reduction in the construction of new wooden packaging by remodelling the transport boxes for works, in line with the sustainability commitments of the Sustainable Development Plan set out in the 2030 Agenda.
> Campaign for responsible water use.
- Awards received (5)
> Family Tourism Award
> Queen Letizia National Disability Award
> Secretariado Gitano Foundation Award
> Fraternidad Muprespa Award
> Time Out Madrid Culture Awards for Best Exhibition
Enrich artistic activity
- Improvement of conservation activities
- Optimisation of the dissemination of and their impact
- 31 actions to promote disseminate the Thyssen brand.
- 14 actions to promote international relations.
- 1 crowdfunding project.
2024 marked the beginning of the Strategic Plan 2024–2028, intended to build on the successes of previous plans and establish the Museum as a leader in its field. This will be achieved by expanding and diversifying the Museum’s audience, reinforcing social relevance, promoting research and technological innovation, strengthening accessibility and inclusion, and ensuring environmental, social and economic transparency.
Renew its commitment to sustainability and diversity
-Environmental responsibility
- Employee well-being
Focus on innovation and digital transformation
- Omni-channel offering
- Optimisation of processes
- Transparency and availability of data
Improve the Museum’s financial sustainability
Optimise its cost structure activities the activities
- Commitment to accessibility
- Diversity and inclusion
promote and Thyssen promote relations. project.
- 12 actions to reduce our carbon footprint.
- Certificates:
> UNE 170001, 17002 Accessibility certificate.
> ISO 22320 Emergency Management.
> UNE 302002 Quality Tourism.
> UNE 170001, 17002.
> EFR (Family-Friendly Company) Certificate.
- Consumption 2024
> Electricity: -1.9%
> Diesel: -0.3%
> Water +0.8%
- 3 waste reduction actions.
- 3 employee improvement programmes.
- 44 cross-cutting training actions for staff.
- Reduction in the number of courier trips accompanying works and a combination of transport means whenever possible.
- An engagement ratio of 4.2% has been achieved, exceeding the target by 5%.
- The CRM implementation project is 50% complete.
- Awarding of the tender and hiring of personnel to carry out the digitisation of the historical archive.
- New Document Capture tool for automating the receipt of invoices by email.
- Beginning of the project to implement the Expense Management system.
- Development of new revenue streams
- Optimisation of sales channels
- Improvement of brand positioning
- 951.821 visitors
- €5,5 million in ticket sales revenue
- €3 million in shop revenue
- €2,4 million in private contributions.
- €1,2 million in events programme
- 1 crowdfunding project
- 3 initiatives to attract international visitors
- The Museum contributes 0.20% to the GDP of the Community of Madrid (+0.02% vs 2023).
- Process automation
- Optimisation of management control
- New dashboards for recruitment, shop management and ERP users.
- Development of the implementation phase of the TMS GALLERY SYSTEMS collection management system and digital assets with the involvement of all conservation areas.
2024 marked the start of the Strategic Plan 2024–2028. With normal activity fully restored, the Museum has carried out various activities and projects driven by the strategic alignment of all areas.
+209% vs 2023 in economic value generated
INCOME (IN THOUSANDS OF EUROS)
The Museum’s professionals are a fundamental pillar, as they are the ones who ensure that excellent service is provided every day, guaranteeing that each visitor enjoys a unique experience.
The Human Resources Department focuses its efforts on attracting and retaining talent, with the aim of promoting the Museum’s mission and vision. Rigorous selection processes and continuous training programmes have been implemented to this end, and a motivating and inclusive work environment has been fostered. These measures are essential for maintaining high levels of performance and satisfaction among employees.
86% with a permanent contract 64% women
Average number of staff: 161 people 78% between 30 and 60 years old
36% men
73% full-time
The Museum’s staff is characterised by its stability. Recruitment processes are opened when certain positions need to be filled, staff leave or temporary replacements are required.
As part of the Recovery, Transformation and Resilience Plan (NextGenerationEU), and as a continuation of the First Professional Experience in Public Administration Programme, various selection processes have been carried out this year to fill the eleven authorised positions under this funding programme.
The Museum also welcomes students for work experience placements. In 2024, we welcomed a total of 44 students from different collaborating institutions, who undertook placements in various departments: Ancient and Modern Painting, Registration, Marketing, Sponsorship, Promotion, Shop/Bookshop, Library and Restoration, to name a few.
44 students on work placements
In line with this, the Museum has signed educational cooperation programmes aimed at graduates and professionals with various universities, educational centres and master’s and postgraduate programmes. It has also collaborated with different schools on the 4º de ESO + EMPRESA programme, aimed at students in their fourth year of compulsory secondary education in publicly funded educational centres. The programme is designed to bring the education system and the world of work closer together.
Finally, five students have been accepted onto inclusive non-work placements for people with intellectual and/or developmental disabilities, as part of a collaboration agreement with the Argadini Association.
5 students in inclusive non-work placements
Educational cooperation programmes
The Museum recognises the importance of each employee, the value of encouraging their talent and initiative, and that need for everyone to aspire to excellence, in order to provide a service that reflects the value of the collection.
6,739
The Museum is firmly committed to creating a working environment that supports the balance of work, family life and personal life, understanding that the well-being of its employees is fundamental to the organisation’s success and sustainability.
This commitment is particularly evident in the Plan Concilia Thyssen, the renewal of its Family-Responsible Company (EFR) certification, and numerous policies, including one on digital disconnection.
The Plan Concilia Thyssen outlines work-life balance measures for employees in the following programmes: Thyssen Saludable, Thyssen ECO and Thyssen Solidario.
“Promoting healthy lifestyles and habits”
“Thyssen contigo” project, a set of personal and family assistance for employees and their families, is still active. Improvement in the “psychology” service of the work-life balance plan.
Distribution of fresh fruit once a week. training.
“Physical Exercise Brain” workshop
Epicuro School
Nazareth Castellanos.
The following initiatives have been carried out during this financial year:
“Caring for the planet”
- Sanitas Healthy Cities campaign, a collaborative project that seeks to promote more sustainable and healthy cities and citizens. The challenge was to walk 6,000 steps a day from 1 May to 30 June and leave the car at home one day a week. For every participant who achieves this, Sanitas plants a tree.
- Measurement of the Museo Thyssen’s carbon footprint.
84 work-life balance measures
“Employee voice”
84% of employees said they were able to achieve a good worklife balance.
“Solidarity and support for the community”
- Red Cross Blood Donation Campaign.
- Volunteers for the DANA storm.
All these actions have been reinforced with an awareness plan comprising measures to encourage enthusiasm in life, tips for maintaining a tidy workplace, raising awareness of mental health and a decalogue on digital wellbeing.
In December 2024, we conducted an employee survey to assess the use and satisfaction of the work-life balance measures, analyse the perception of work-life balance among staff, gather proposals for new measures and extend the Family Responsible Company culture to our partners.
The Museo Nacional Thyssen-Bornemisza is committed to creating an inclusive and equitable environment for all employees, implementing policies and practices that promote diversity. At the same time, it is working continuously to eliminate any form of discrimination or bias in its selection, promotion and development processes. This is in line with the strategic objectives set out in the Strategic Plan 2024–2028, particularly the objective of “renewing the commitment to sustainability and diversity”.
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The Museum encourages open and constant communication to maintain team cohesion, ensuring that everyone feels connected and supported.
To this end, the Employee Channel has been launched as a communication and reference tool to facilitate connection between all staff members. The channel aims to provide staff with all the information they need, such as welcome information, collective agreements, the code of ethics, the employee portal, the Concilia Thyssen Plan, etc.
68 Internal communications
28 La vida en el Museo internal newsletters
During 2024, the Museum maintained annual health and safety activities for all staff:
Flu vaccination.
Mandatory medical check-ups that include, in addition to the usual tests, values such as iron levels, HDL and LDL.
Improved medical examinations, including gynaecological check-ups for women employees who wish to do them and urological medical checkups for men over the age of 50. In addition, these examinations analyse assessments with the aim of preventing the most common diseases in the population.
Possibility of telephone consultations with a doctor to answer questions about the results of the medical examinations.
Preventive action planning.
Evaluation of occupational risks by positions.
Coordination of business activities with all the companies that regularly carry out work in the Museum, in order to improve and prevent any incidents matters of occupational risk prevention.
The Museum positions itself as a key agent in spreading values and raising awareness about the challenges and problems facing society.”
The Museo Nacional ThyssenBornemisza places environmental sustainability at the heart of its management, assuming the responsibility and opportunity for raising awareness of the impact that our collective decisions have on the environment.
As a national museum, environmental commitment is enshrined in the Museum’s mission and values statement. This is why we have been working on advanced environmental management for years, as reflected in the Strategic Plan 2024–2028.
In this context, the slogan “Thyssen in Green” is fitting, reflecting the emphasis placed on environmental policy and serving as a tool for internal and external communication. It also functions as an integrating framework for various environmental initiatives.
The Museum thus positions itself as a key agent in disseminating values and raising awareness of the challenges facing society, with a particular focus on the fight against climate change. Through its collection, exhibitions and activities, the Museum raises awareness and motivates society to play an active role in positive change.
Update of the Environmental and Sustainability Policy, making it more structured and ambitious and reinforcing the Museum’s commitment as a public institution to the planet, serving society and promoting ethical governance values.
Establishment of the Environmental and Sustainability Committee
This involves both management and artistic areas and will serve to structure and invigorate the policy on an ongoing basis, with an annual report to be presented to the Board of Trustees.
Since 2022, the Museo Nacional Thyssen-Bornemisza has been calculating accordance with the international Greenhouse Gas Protocol (GHG) standard In 2022 and 2023, it registered its scope 1 and 2 carbon footprint with the Transition and Demographic Challenges (MITECO) and obtained the corresponding the Museum carried out the same procedure, ensuring continuity in the measurement its emissions.
*The emission factors are from official sources (MITECO)
A 12% reduction in Scope 1 emissions was achieved in 2024 compared to the previous year. Similarly, despite changing its energy supplier, the Museum has maintained its commitment to sustainability by acquiring guarantees of origin, which certify that 100% of its electricity supply comes from renewable sources. Emissions avoided: 877 tCO₂e in 2024.
calculating its carbon footprint in standard for scopes 1, 2 and 3.
Ministry for Environmental corresponding seal. For 2024, measurement and recording of
Scope 3 includes indirect emissions produced by water consumption, waste generation, corporate and courier travel (i.e. travel undertaken to accompany the transport of works), daily commuting by employees, the use of private hire vehicles/taxis, the purchase of works, and the movement, manufacture and transport of materials, including those from the Museum shop and those related to the restoration of works.
During the 2024 period, new emission sources were incorporated under Scope 3, leading to an increase in the total figure reported compared to previous years. Of the new activities considered, in relation to the 2023 calculation, there are:
Emissions associated with the purchase of products sold in the Museum shop.
Emissions associated with the acquisition of products used for the restoration of works.
Emissions associated with the movement of works for temporary exhibitions.
Expansion of the “Purchase of materials” category, associated with the Museum’s own activity.
The Museo Nacional Thyssen-Bornemisza monitors data related to electricity, diesel fuel and water consumption, as detailed below:
In general, the Museum's energy consumption has decreased compared to 2023 and remains within normal operating limits. However, diesel consumption remains high, primarily due to the dehumidification system. This is due to the climatic conditions during this period, which meant that additional heating was required to compensate for the cold generated during the dehumidification process.
The downward trend in resource use reflects the Museum’s commitment to responsible and sustainable management. Thanks to the implemented measures, progress continues to be made towards a more efficient operating model with continuous improvements in environmental performance.
In 2024, the number of people travelling as couriers for temporary exhibitions was reduced by 40%, and 30% of transport was combined from the same cities or countries, thus consolidating air and land shipments.
The following describes the main measures adopted for the responsible management and efficient use of these resources:
LED lighting in lifts, stairways, office corridors, public transit areas, car parks and in most public WCs and offices.
Motion detectors in stairways, office corridors and lifts.
Control of lighting switchon and switch-off times throughout the Museum.
Lighting with LED screens or downlights.
Partial water meters to monitor water consumption on a daily basis.
Awareness campaigns for the public and museum staff.
Environmental training for museum staff, including new recruits to the Museum, cleaning contractors, cafeteria staff and security personnel.
Thermostatic water heaters in WCs, eliminating the use of a centralised hot water system.
Water-saving aerators in all WCs.
Renovations in offices and meeting rooms, including dimmable LED lighting LED lighting has also been installed in staff changing rooms, subcontractor changing rooms, staff and subcontractor dining rooms and in the auditorium.
In 2024, the Museo Nacional Thyssen-Bornemisza produced 6,950 kg of waste, all of which was managed by authorised waste companies in accordance with current regulations.
The actions implemented during the year were in line with the established objectives, including the recycling of cardboard, the responsible management and recycling of batteries, as well as the recycling of fluorescent tubes and disused lamps. The recycling of packaging associated with cleaning services was also promoted, as was the correct management and removal of feminine sanitary bins installed in WCs.
The Registration Department achieved a reuse rate of 98.5% for transport boxes for the 86 works loaned to third parties. This was particularly notable in the case of international shipments, where 90% of the boxes were reused.
The following is a breakdown of the waste generated in 2024, classified by type.
Type of waste
Non-hazardous waste
Glass
Paper and cardboard
Recoverable materials (bulky waste and metals)
Vegetable oils
Toner
Hazardous waste
Nickel and cadmium batteries
Batteries containing mercury
Alkaline
Total
The Museum receives valuable support from its sponsors and would like to thank them for their collaboration in conserving the collection, organising exhibitions and developing restoration, education and accessibility projects.
This year, we are pleased to welcome new sponsors, including Kronos Homes for VersionaThyssen, Quirónsalud for conducting pioneering research into emotions with web development, the Grünenthal Foundation for creating a new themed tour on pain, and the María Cristina Masaveu Peterson Foundation for supporting a technical study in the field of restoration.
Projects supporting the Museum’s overall mission
Project
Conservation of the Museum’s collections
Free admission on Thyssen Nights
LabThyssen Young Friends programme
Conservation of the Museum’s collections
Free admission to the Museum’s permanent collection on MasterCard Mondays
Conservation of the Museum’s collections
Conservation of the Museum’s collections
Conservation and promotion of the Bauhaus School collection
Emotions Through Art
Painting and Pain in the Thyssen-Bornemisza collection
Collaborating organisation
Uniqlo
Banco Sabadell Foundation
Sotheby’s Mastercard
J.P. Morgan Illycafe TEKA Quironsalud Grünenthal Foundation
Educational projects
Project
Social action education initiatives:
- Touch to See
- Made to Measure
- Dynamo-Alternator
Experimenta online course series
Sponsor
Restoration projects
Study of the technique used in a masterpiece: At the Milliners, by Edgar Degas
Other activities
Project Sponsor
#VersionaThyssen
Action at the Pride Parade
Alhambra Moments #AperitivosThyssen
Art Vivant: Within the Gaze
Tour of the permanent collection – The Path of Water
Thyssen In Sign Language project
Community of Madrid, Prior Art Space, Kronos Homes
Community of Madrid - Destinia Mahou-San Miguel Gran Meliá Hammam Al-Ándalus Bankinter
Now in its fifth year, Gran Meliá’s sponsorship of installation projects in its hotels and site-specific art linked to the permanent collection continues with the Art Vivant initiative, which explores the links between different artistic disciplines and the permanent exhibition.
In 2024, the focus was on ephemeral architecture. In collaboration with the Istituto Europeo di Design in Madrid (IED), an immersive experience based on a self-portrait by Rembrandt from the Museum’s collection was created.
Since 2019, several editions of this competition have been held each year, where young creatives (aged 16 to 35) from around the world can share their own version of a painting from the collection on Instagram, competing for prizes and recognition from the Museum.
+2,000 versions on Instagram
+1,800 participants
The Museum has launched project, a glossary of 250 for deaf people, in collaboration Confederation of Deaf People
For the ninth consecutive year, the #AperitivosThyssen concerts took place, sponsored by Mahou-San Miguel through its Momentos Alhambra brand.
Ten concerts were held, each linked to a different work from the collection that stands out for its decolonial theme.
+1,900 attendees
Sponsored by Destinia and the Community of Madrid, the Museum took part in the Pride Parade once again, marking a historic milestone in the cultural sector.
The Museum’s float was designed under the artistic direction of Los Bravú, who proposed reinterpretations of works from the collection that celebrate diversity.
Language: the first terms for deaf launched the Thyssen in Sign Language 250 new art terms in sign language collaboration with the Spanish People Foundation.
Hamma Al-Ándalus, an organisation that specialises in the therapeutic and relaxing potential of water, has renewed its sponsorship of The Path of Water, a themed itinerary comprising 17 works related to water and its importance for social and personal wellbeing.
Our sponsors play a vital role in showcasing important artists from throughout art history via temporary exhibitions.
Exhibition Sponsor
Isabel Quintanilla, Rosario de Velasco and Gabriele Münter
Isabel Quintanilla and the Graphic Narratives educational project
Stephanie Comilang: Search for Life
International symposium: Colonial Memory, Wounded Civilisation, based on the temporary exhibition Colonial Memory in the Thyssen-Bornemisza Collections
Rosario de Velasco
Noemi Iglesias: Love Me Fast
Galloping: Gabriele Münter and the Blue Rider
Gabriele Münter
Community of Madrid JTI Ecolec Foundation
Terra Foundation for American Art Madrid City Council Las Rozas Village
Embassy of the Federal Republic of Germany
Art Mentor Lucerne Foundation
The Friends of the Museum programme invites art lovers to play an active role in the Museum’s cultural life.
The Museum expresses its gratitude to individuals and institutions that share its unwavering commitment to culture, its conservation, research and the development of Museo Nacional Thyssen Bornemisza’s exhibition projects.
There are different categories within the programme, notably:
Category for individuals with memberships
Corporate Friends category for institutions
Friends of the Museum programme + 6% vs 2023
FRIENDS PROGRAMME INCOME 2024 (EUROS)
This programme is designed to bring together people of all ages as part of a community committed to supporting the Museum’s activities. Members enjoy a range of exclusive benefits, including free admission to the Museum, early access to temporary exhibitions, and trips, courses and concerts.
The categories are:
7,012
427 Young Friends (6.1% of total Friends of the Museum)
310
Total participants in S1 2024 activities Young Friend can participate in several Museum activities)
EVOLUTION OF THE NUMBER OF FRIENDS 5,842 6,334 7,012
EVOLUTION OF FRIENDS MEMBERSHIP INCOME
In line with our objective of attracting young audiences, we have launched various initiatives to capture their interest and encourage them to participate in the life of the Museum.
The decision was made to maintain the annual fee at €30, making it more affordable for young people.
LabThyssen: programme for and by young people
LabThyssen is a programme supported by the Banco Sabadell Foundation and aimed at young people (up to 35 years of age) with an interest in art and culture. Young Friends play an active role in the process by participating in the design and development of activities. This encourages participation and critical thinking around art among young people.
Throughout the year, 14 activities have been carried out, including artistic creation sessions, concerts, guided tours of ARCO and Tetuán Crea, a book club and a Christmas party.
This year, the Museum consolidated a new value proposition for the Corporate Friends programme, with the aim of broadening its support base and encouraging greater participation from the business sector.
In addition to the existing Corporate Friend o category (annual contribution of €6,000), two new categories have been created: Corporate Friend+, requiring an annual contribution of €9,000, and SME Corporate Friend, with a fee of €2,000 and aimed at facilitating access for small and medium-sized enterprises. The latter has been very well received, with eight new SMEs joining in its first year.
A.T. Kearney
ANCI
A-Típica
Bank of America
BBVA Seguros
Boston Consulting Group (sponsorship)
Brizzolis
Brumalis
Chopard Ibérica S.L.
Clifford Chance
El Corte Inglés
ACS Foundation
Banco Santander Foundation
IE Foundation
KPMG S.A. Foundation
Mutua Madrileña Foundation (sponsorship)
Repsol Foundation
Gómez-Acebo & Pombo
IED
Infinorsa
Jaeger-LeCoultre
JTI (Japan Tobacco International) (sponsorship)
Menduka y Espacio
Mundo Amigo
Quirónsalud
Summa Cruz
Ungría Patentes y Marcas
Uría Menéndez Abogados
These included courses on various topics, lectures, trips and private visits to temporary exhibitions and the permanent collection. Attendees could also enjoy temporary exhibitions in Madrid, fairs, concerts and preview visits to exhibitions, as well as free private visits. Highlights included:
67 exclusive activities + 15% more activities
Annual programme of in-person and online courses designed to deepen participants’ knowledge of the permanent collection and the themes of temporary exhibitions. Courses
Programme of private guided tours of the Thyssen collections, the Museum's temporary exhibitions and other important exhibitions in Madrid.
Guided tours of Estampa and UVNT, as well as free tickets to ARCO, JUSTMAD and Antik Almoneda.
A programme of national and international trips to visit iconic exhibitions, discover exceptional artists and explore spaces usually restricted to the public, such as large private collections and artists’ studios. This year, trips were made to Chicago, Marrakesh, London, Istanbul and Asturias.
• Agreement with the Teatro Real to attend the preview of Adriana Lecouvreur and tour of the theatre’s interior.
• Annual reception for Friends+, Corporate Friends and sponsors, with performances by Kayoko Everhart, Yoko Taira and Mar Aguiló from the Compañía Nacional de Danza.
318 corporate visits and events in 2024 + 9% vs 2023
The Museum hosted 318 corporate events in 2024, representing a 9% increase on 2023.
The Events and Space Rental Programme performed even better than in 2023, thanks to private tour bookings and the hiring of exhibition spaces for external exhibitions, among other measures.
NUMBER OF ACTIONS BY SPACES AND
Additionally, the hosting of events generated business for other Museum departments, such as the shop. These actions generated a total income of €39,111.
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