NEW THAISILK FASHION STYLE
Brand Story
Originallyfoundedwithapurepassiontocreatequality clothingfromnaturalmaterials,Mudjai.STUDIOwas inspiredbythehumblededicationoflocalThaiartisanswith fingerstippedinthaisilk,ikat,handweavingand sustainability.
Mudjai.studiobrandpresentsfabrics,personalgoodsand furnituretotheworld’smostdemandingcustomers, particularlythoseinsearchofauthenticity,originality,and refinement,whoshareouraestheticssensibility,andwho arefascinatedbythemysteriesofthebrandandofthe region.fascinatedbythemysteriesofthebrandandofthe region.
About Us
As we believe that the beauty of a person can come with the beauty of the world, Mudjai.Studio is paying more attention to the environment. Our products are therefore made from materials that are least harmful to the natural surroundings. However, they are still contemporary, fun,Sustainable , and are embraced with the feminine confidence making women always ready for new things.
Our Plan
Vision
Creating outstanding and quality products that are life-long and environmental friendly
Mission
Presenting exceptional designed patterns crafted from high-quality materials and tailorings making the pieces durable despite being made from materials that are harmless to the environment
Value
Modifying the organisational production and operating system to assemble affinity while composing an environmentalfriendly community within the production progress and people of the organisation
Visual Packaging
Mudjai.studio LOGO
Fonts Brand Color
Casual
Fun
Brand Identity & Tone Of Voice
A-line, straight and fit & flare
Target Group
1st Asian : Thailand,Hongkong,Japan.china
2nd Italy,France and USA
woman age : 23-50
young Adult and adult
Upper middle class
working about art and public servant : business owner,artist,creative director and government employee
Sarah Penportrait
NAME: Wannasa Sarah, 32, Married
ACCOMMODATION: Suburban housing estate
OCCUPATION: Organic and herbal soap owner
SALARY: 50,000-80,000 Baht per month
HUSBAND: Housing estates owner, Real estate broker
CAR: Mercedes Benz EQB with electronic charging support
HOBBY: Flower Arranging/Ikebana, Drawing, Family gardening, Studying Thai herbs
MUSIC: Pop, R&B, Jazz
HEALING PLACE: Phuket
REUNION: Sava All Day Dining, Ohkajhu Garden
AFTER WORK: Zumba class, Spa, Massage
PERSONALITY: Easy going, leadership, determined, focused, responsible, confident, family and friends oriented, romantic, detailoriented, caring for environment and world situations, preferring organic and herbal products
COMPETITOR ANALYSIS-MARKET SEGMENTATION
SWOT
Smy designs of products are modern, contemporary, beautiful, valuable and creative. Moreover, the designs chosen reflect consumer demand and are appropriate for the creative economic plan.
WHigh-priced products distance among village hand weaving very hard to dyes
Otextile and clothing industry is one of the significant players of global textile and clothing trade as well as being a corner stone for its national economy.
TLate production due to COVID-19
Lacking workers
Silk shortage
First year making Thai people especially city people and country person to recognize brand
5yearsPlan
Third year expanding brand into Asia market also include who interested in ikat and silk.
Fifth year have Worldwide shipping for the international customer.
Secondyear
expanding brand into multi brand store such as Siam , Phuket and Chiangmai
Forth year expanding brand into Europe market.
Product range plan / Price range
Dress (2,000 - 4,000 Baht) 20 %
Shirt (1,700 - 3,000 Baht) 20 %
Skirt (1,500 - 2,500 Baht) 20 %
Trousers (1,500 - 4,500 Baht) 10 %
Jacket (1,500 - 5,000 Baht) 5 %
Accessories (500 – 3,000 Baht) 15 %
Partners
Hong Garment Accessories
YKK (THAILAND) CO., LTD.
MOTHER & SON GARMENT
CO, LTD.
Muse
MINAMI GESSEL Mook Attakanwong
Moodboard
Concept/ inspiration
Trend
Development / Experiment Textile
Thai wisdom
Ikat silk weaving in Thailand. Traditional Thai craft
Ikat is a textile patterning technique in which the warp or weft yarns are dyed prior to weaving the fabric. The word ‘ikat’ comes from the Malay-Indonesian word mengikat, which means “to tie.”
A characteristic of Ikat textiles is an apparent “blurriness” to the design. The blurriness is a result of the extreme difficulty the weaver has lining up the dyed yarns so that the pattern comes out perfectly in the finished cloth. The blurriness can be reduced by using finer yarns or by the skill of the craftsperson.
Ikat dyeing can be a very laborious process. The design is first drawn and the warp and weft threads are carefully measured, tied and placed in the dye solution. For fabric of different colors, the ties are removed and the warp is retied and dyed again to create layers of color.
oldversion & newversion
Pattern design Character
Color way
Shoes & Bag
What is the characteristic of a rabbit?
Rabbits are small, furry mammals with long ears, short fluffy tails, and strong, large hind legs.
Zero waste pattern
Normal relationship of a pant’s pattern to the body
Zerowastepattern
SS2023 Collection Overview
COLLECTION NAME …. Mr.bunny and the secret garden
Flat Sketch
Fashion LineSheet
SS2023 Collection Overview
COLLECTION NAME …. Mr.bunny and the secret garden
Description:dress Material :100% silk
Style No. : 001 WS Price : 3000 BTH
Color : Blue Price : 12;000 BTH
Size : Freesize Country : Thailand
Description: pant Material :100%Silk
Style No. : 001 WS Price : 1000 BTH
Color : Blue Price : 7000 BTH
Size : Freesize Country : Thailand
Lookbook
Runway
FASH22THEGRADUATEFASHIONSHOWCASE2023
Feedback FASH22 THE GRADUATE FASHION SHOWCASE 2023
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