Detail Consumer Profile
where he she lives center of town icon fashionista, friend, idol(singer), influencer
online stores
shopping streets
music they listen
what they enjoy
how much they can spend?
IG, Facebook,Line -@talklessland.bkk
Siam,JJ
Hiphop,R&B,Pop,Soul,k-pop,j-pop,sof rock
Party,Music,Movie,Dessert,Art,Museum//funny, joyful, colourful, comedy ,Feelgood
2,000-9,000 bath
male,non-gender,polysexual,LGBTQ age 16-28
name sex female,
job title first jobber, student, freelance, artist,influencer,singer,dancer
Target Group
Map Positioning High price
price
Competitors
Low
Leather Textile Leather Syntetics
Sport/rubber sole
Dressy/leather sole
Occasion of use map positioning Fashion Classic
“Picnic in Room Collection”
Icon 10% : 1
Contemporary 30% : 3
Volume/Basic 60% : 6
Flip-Flop/1 Wedge/1 Slippers/1 Peep Toe/1 Sandals/4 Oxford/1 Boots/1
Collection Plan : Shoes
“Picnic in Room Collection” inspiration ไดแรงบนดาลจากศลปะ
Material and Components
Techic Colors palette
Techic Colors palette
Colors palette Techic materials
Colors palette Techic materials Out sole
Techic Colors palette
Colors palette Techic
Colors palette Techic
Colors palette Techic
Colors palette Techic
Colors palette Techic materials