“NATURE IS BEAUTY AND SIMPLICITY”
FASHION BRAND BUILDING & MANAGEMENT
FTA 373
Originally founded with a pure passion to create quality clothing from natural materials, 88 HANA STUDIO was inspired by the humble dedication of local Thai artisans with fingers tipped in Natural Indigo dye , Natural dye and hand weaving .
88 HANA STUDIO tirelessly carry on the natural dye and hand weaving Heritage by bringing up its real values to the society and to create the community for Natural dye Artisan , hand weaving and for those who love, support and appreciate the Natural blue. We believe this will best preserve and revive the heritage we dearly cherish not only in Thailand but around the world.
We are proud of every Natural dye products created. Each of which takes an average of 6 months to delicately finish the craft one by one. We made them from the passion in Hand Weaving ,Natural dye Heritage and our more than 10 years of expertise in textile.
We have our own in-house production so we could emphasize on every detail from cutting and sewing the products with great precision to finishing the products with drying and ironing for the final quality check. We designed the products for the wearer ’ s priority of comfort and the ease to live the product.
“Nature is beauty and simplicity”
we take these concepts as the key philosophy for every product created. We keep our products simple yet unique with quality and attention to detail. We value styles that are timeless and wearable. Also, we appreciate the best craft and see values for our customers to understand the meaningful journey of the products’ creation.
Sustain's clothing is completely natural, from the organic fibers that make up the thread and fabric, to the natural plant dyes that color our clothes. We carefully focus on every detail to make sure that the only things that touch your skin are purely from nature.
Our fibers are 100% natural and organic.
Our cotton is 100% organic, from the fabric, to the labels, to the thread used to sew it all together. That means that every step, from the growing of the cotton, to the processing of the cotton into fabric and thread, is free of pesticides, harmful chlorine bleaches and other toxic chemicals.
We only use safe and healthy natural dyes.
We believe that the clothing you put on your body should be as good for you as the food you put in it. That's why, instead of using petroleum-based dyes used on conventional clothing (and even used on other certified organic clothing), we use natural dyes. Here of some of the plants we use for dyes:
Indigo is probably the most well-known of natural dyes. Indigo has been used for thousands of years (dating back to 2000-3000 B.C.) for its ability to make strong and beautiful blues. In the 1800s, natural indigo was almost completely replaced by synthetic indigo, which is derived from the known toxin aniline (a chemical that has been used to make rocket fuel).
The textile industry uses up to 200 tonnes of water per tonne of fabric. When toxic synthetic dyes are used for fabrics, the hazardous chemicals from dyes and the mordants (what is used to set the dye on the fabric) often enter waterways, as detailed in the documentary RiverBlue. The documentary reported that over 70% of rivers in China are polluted, thanks in large part to the pollutants coming from the textile and garment factories.
Using natural dyes can still involve a significant amount of water use, but many mindful conscious fashion brands use practices to reduce water use and to recycle wastewater. Also, with natural dyes, there are no harmful pollutants released into the environment except...
If those natural dyes are "fixed" onto the fabrics using toxic mordants like chrome, this of course would release hazardous effluent and the textiles would still contain toxic chemicals.
Our brand tirelessly carry on the natural dye and hand weaving Heritage by bringing up its real values to the society and to create the community for Natural dye Artisan , hand weaving and for those who love, support and appreciate the Natural blue. We believe this best preserve and revive the heritage we dearly cherish not only in Thailand but around the world. Sustainable fashion brand where human rights and the environment coexist. 1. 2.
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Our mission is to elevate artisans in economically marginalised communities to world renowned status in the global textile market. Making them from the passion in Hand Weaving ,Natural dye Heritage and our more than 10 years of expertise in textile.
No animal or animal-derived fabrics for our products . More sustainable fabrics for our products which have no restricted chemicals and minimal environmental health and safety (EHS) impact. Hand weaving 100% 1. 2. 3.
YKK (THAILAND) CO., LTD.
MOTHER & SON GARMENT CO, LTD.
• Dress (2,000 - 4,000 Baht) 20 %
• Shirt (1,700 - 3,000 Baht) 20 %
• Skirt (1,000 - 2,500 Baht) 20 %
• Trousers (1,500 - 4,500 Baht) 10 %
• Suit (4,000 -8,000 Baht) 10 %
• Jumpsuit (1,500 - 4,000 Baht) 5 %
• T-shirt (700 - 1,800 Baht) 5 %
• Jacket (1,500 - 5,000 Baht) 5 %
• Accessories (500 – 3,000 Baht) 5 %
Geographics
Contnent Asia
Address Locaton: City, Suburb
Shopping Platform: Shoppng Mall Online Store
Psychological
Fun and Cheerfu
Work Hard and Play Hard
Love Partying/Party Animal
Like Stridng in Shopping Malls
Living a Cty Life
Like Paying musical Instruments
Like Art
Know Gardening
Like Exercsing
Courageous Confident
Behavioura
Specia Occasion: Birthday
Party, Anniversary Promoton Party, General Party
Brand Knowledge: Beginner, Intermedate, Advance
Price Sensitivity: Lower Prices
Not Sensitive
Brand Loyalty: New Customer, General Customer Loyal
Customer
Shopping Behaviour: Negative, Positve
Usage Behavour: Often
Buying Behaviour: Rare, Usual Occasiona
Demographics
Gender: Female LGBTQ+
Age: 20-50
Marrage Status: Single Married, Divorced
Religous Buddhism, Christianity
Family Living with partners, Living n a big family
Education: Vocational Certficate High Vocational Certificate, Bachelor Degree, Master Degree, Doctoral Degree
Accommodation Type: Modern,Hand craft
Salary: ≥ 15,000 Baht
Social Status: General, Mid-Level Executve
NAME: Buabucha <Bua>, 27, Married
ACCOMMODATION: Udon
OCCUPATION: Own Business <coffee shop>
SALARY: 18,000 - 28,000 Baht per month
HUSBAND: Engineer
CAR: Toyota Corolla Altis
HOBBY: Flower Arranging/Ikebana, Drawing,Barista Coffee Making Workshop
MUSIC: Pop, R&B
HEALING PLACE: "The Roof of Thailand", Doi
Inthanon National Park Chaingmai
AFTER WORK: Yoga class, Spa, Massage
PERSONALITY: the youngest child , born in Udon and raised in Bangkok , has 2 dogs , already married , has no kids , has own business of coffee shop , calm , polite , confident , beauty-loving , natural-loving , animal lover , on vegetarian usually
