Evaluation Heartlands

Matthew Davis APME 301 Creative Production in a Local context Evaluation. Heartlands was the client, and as such the work that I created I wanted to be positive. I wanted to paint Heartlands as a beautiful positive place. A place and a space for the community to get involved. My exhibition promoted Heartlands primarily with its “green” ethos, illustrating a beautiful “green” space. The exhibition was planned collectively in lectures with the students that were present on the said days. We decided firstly on what to call it, initially there were discussions about Cornish words, we were discussing regeneration, under, over, mining etc. We finally decided upon Wheal as it is one of the few Cornish words that is still used and recognised today. It added an authentic Cornish touch along with the obviousness of the mining connotation, and so the exhibition was to be called Wheal. Upon the naming we collectively created a poster, ensuring all relevant details were included. Names of students, name of course, logos of Truro college, and Heartlands. Address and contact detail of Heartlands, the date and location of the exhibition, and one sentence explaining what was on display. The poster was checked several times, and distributed through social network sites for our initial criticism before it went live and was distributed to the general public. The next task was a catalogue. This was completed collectively, we decided how we wanted it to look. This was as an A5 booklet with 2-4pages per person. We used a rigid template to create our pages so they were uniform, and looked professional. The leaflets displayed a few images from our exhibited work, along with some text explaining our ideas and ambitions. Once our individual pages had been completed we emailed them to our lecturer to compile the catalogue. The catalogue was created in Adobe Indesign-a program I had never used until this task. Once drafts had been emailed for criticism and consideration, and we were all happy the catalogue went to press. The next step was to create a website for the exhibition. The website would have all the information from the leaflet and catalogue along with links to our own websites. We created an online catalogue using the website Issuu (a website enabling you to publish PDF files.)The website http://whealheartlands.wordpress.com/ was created on wordpress and was a crisp clean site to point people in the direction of individual artists. The exhibition was publicised by Heartlands and Truro college. I created my own poster for the exhibition that I distributed at my work, and in some local businesses that enabled me. My poster was a black and white design, simple in design, but the black and white I chose deliberately as it added a retro edge, and with “wheal” being considered from an old language, I thought it was a good concept. The poster was designed in photoshop using Heartlands and Truro College’s logo. I distributed leaflets, posters and catalogues at my work place, along with saturation on social networking sites, and links and dedicated pages on my websites. Facebook, Twitter, Pinterest, Foursquare, Tumblr, Instagram. I saturated everything I could to draw attention to our Exhibition. With the title of my works as "Regeneration through Regeneration", I wanted to display something resembling this. I created, in keeping with my ethos, a "bean tin" projector. One