PROFILES
PROFILE 1 (B2C) Description: Venture Capital investor in tech Socio-economic class: Wealthy Executive Family: 5 children aged 14 to 23 Age: 52 Preferred Type of car: Full-size luxury / Grand saloon Preferred Buying channels: Retail Personality type: The Reformer: the Rational, Idealistic Type Traits: Principled, Purposeful, Self-Controlled, and Perfectionist