Business GAME
LIVE THE LEARNING
IMMERSION
DOWN UP LEARNING
„There is only one way to learn. It’s through action. You can study, read, and listen until you turn blue in the face, but the full experience is when you take action, and let the rubber meet the road. Once you’re done aiming, pull the trigger."
Paolo Coelho
GLOBAL LAUNCH
THE JOURNEY
IONISX EMBA 2026 LiveCASE Bee Cars 02/5 to 30/5
May Scaling
10:00 to 13:00
Mandatory attendance Zoom Session 13:00 to 18:00
Autonomous Group Work Remote 24:00
Deadline for Hand-in of Group Work
Voluntary attendance Zoom sessions
09:00 to 17:00
Mandatory attendance In-person
40 rue du Docteur Roux 75015 Paris
GLOBAL LAUNCH
THE JOURNEY
IONISX EMBA 2026 LiveCASE Bee Cars
➤ 02/05 @24:00 Hand-in deadline ➤ 07/05 @24:00 Hand-in deadline ➤ 21/05 @24:00 Hand-in deadline ➤ 28/05 @24:00 Hand-in deadline
GETTING STARTED GOOGLE DRIVE
▸ Check your email for an invite to team folder sent to your email address
▸ Check that you can upload to folder
▸ If not, send me an alternative email address to johan.sundberg@insead.edu
BEE CARS
new delhi car corporation
Bee Cars LLC
Sanjeev Banerjee, Chairman of NDCC
Lakshmi Banerjee, CEO NDCC
Chairwoman of Bee Cars LLC
Teddy Wong, CEO of Bee Cars LLC
Founded one year ago
30 employees
$20m invested
First sales planned one year from now
Target revenues in 5 years time: US$ 500m
Jurong Innovation District
Tuas Industrial Park
Singapore
Honeycomb Structure
Minimization of the material used for minimum weight and maximum strength
BEE CARS
Electric Range: 1,500 km
Models: 5
MSRP: From US$ 35,000
Distributed manufacturing
Engineering
Singapore
Design
Singapore
Chassis manufacture
Singapore
Global Local 3D-printing of body and final assembly at point of sale
BEE CARS
Integrated batteries (34 x 5kwH cells)
Standardised chassis
3D-printed titanium hexagonal frame
BEE CARS
Solar panel roof
No wing mirrors.
Mirror view projected onto interior glass
Super-strength glass providing structural support
Unique aerodynamic wheel spoke design
20 external cameras providing all-round “vision" for self-driving
BEE CARS
Flexible seat configuration
BEE CARS
Planned Models
BEE CAR
BEE Pickup
BEE Van
BEE Camper
BEE Cabrio
BEE CARS
GETTING STARTED BEE CAR
GETTING STARTED TEAMS
BOBCAT
Serge Théophile Kokoua
Joël Calce
Edme le Court de Béru
Olivier Tokpanou
Yessine Ben Kemla
CHEETAH
Mauricette Sena Dohou
Benjamin Guérin
Driss Khira
Cécile Dandoy
Vincent Hospital
JAGUAR
Jean-Paul Nahm-Tchougli
Wonjé Botha
Ange Akou
Sami Hadhri
Mathieu Le Jeune
Olivier Comfaits
GETTING STARTED
THE DIFFERENT ROLES IN THE COMPANY
▸ COO Chief Operating Officer
▸ CMO Chief Marketing Officer
▸ CHRO Chief Human Resources Officer
▸ CDO Chief Design Officer
▸ CFO Chief Financial Officer *
▸ CRDO Chief Research & Development Officer *
* CFO & CRDO joint role for team of 5
GETTING STARTED
WHAT YOU DO NOW
▸ Decide on a process with your team to allocate roles
▸ Select your role on the LiveCase app.
▸ Start reading messages from your Bee Car colleagues
▸ Start thinking about your business strategy
▸ We will be back in the main room at …. o’clock
GETTING STARTED TELEGRAM
