VALUE PROPOSITION BEE CARS
VALUE PROPOSITION
“SALESMANSHIP IS DEAD. WE ARE NOW IN THE AGE OF CUSTOMER OBSESSION.”
Noteworthy - The Journal Blog
Fernando Colosimo
VALUE PROPOSITION CANVAS
VALUE MAP
CUSTOMER PROFILE
VALUE PROPOSITION CANVAS
CUSTOMER PROFILE
VALUE
PROPOSITION CANVAS
VALUE MAP
Products & Services
Gain Creators
Pain Relievers
VALUE PROPOSITION CANVAS
TOOL FOR CREATING A PRODUCT TO MARKET FIT
VALUE PROPOSITION
CUSTOMER SEGMENT
VALUE PROPOSITION
IF THE ONLY TOOL YOU HAVE IS A HAMMER, YOU TEND TO SEE EVERY PROBLEM AS A NAIL.
Abraham Maslow Psychologist
VALUE PROPOSITION CANVAS
Unworkable
Underserved Urgent
Unavoidable
VALUE
PROPOSITION CANVAS
PAIN / GAIN
IN YOUR FACE
NICE
TO HAVE
SCREAMING NEED
HIDING
VALUE PROPOSITION
VALUE PROPOSITION CANVAS
▸ Creating services and products that people actually want
VALUE
PROPOSITION CANVAS
CREATE A COMMON UNDERSTANDING AND TERMINOLOGY
VALUE
PROPOSITION CANVAS
FOCUSING
One map per Value Proposition
Focus on one proposition per map
Focus on one customer segment per map
Create a new map for a different Value Proposition
VALUE PROPOSITION CANVAS
SELECTING AND UN-SELECTING
‣ Also about not alleviating every pain
‣ Not targeting every pain
‣ Not focusing may mean you fail to deliver.
VALUE PROPOSITION CANVAS
MINIMUM VIABLE PRODUCT
Minimum Viable Product
VALUE PROPOSITION CANVAS
STORY TELLING
‣ Approach storytelling as a driven activity
‣ Structure message for maximum impact
VALUE PROPOSITION CANVAS
HANDIN 22 MARCH 24:00
‣ Value Proposition Canvas VPC_Team-name.pdf
‣ Video with all team members max 3 minutes VPC_Team-name.mov or .mp4
VALUE PROPOSITION CANVAS
WHAT HAPPENS NEXT?
‣ Monday 24/03
10h00 Next module on the livecase.com published
‣ Wednesday 26/03
19h00 to 20h00 Voluntary Q&A Zoom session
‣ Thursday 27/03
24h00 Deadline for next handin on BMC module
GLOBAL LAUNCH
THE JOURNEY
GLOBAL LAUNCH
THE JOURNEY