Contents
01 02 03 CONTENT SOLUTIONS
BRANDS
What’s On Dubai What’s On Abu Dhabi Hype Good Emirates Woman Emirates Bride Emirates Woman Mini Identity Emirates Man Stuff Gulf Business Campaign Business Traveller The Week Golf Digest F1 Racing Cyclist
10 18 22 26 28 34 36 38 42 46 50 56 60 64 66 70 72
Open Skies Open Skies Arabic Edition Portfolio Dubai Voyager Jumeirah SOUK Motivate Connect
DATABASE VIDEO
76 78 80 82 84 86 88
CREATIVE SOLUTIONS Database Video Creative Solutions
94 95 96
04 05 06 BOOKS Bestsellers Culture and Heritage Turnkey Publishing Arabian Gallery
EVENTS 100 102 103 104
Dubai Lynx Party In The Park Motivate Events
CINEMA 108 110 112
Motivate Val Morgan
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As the region’s leading publisher of magazines and books for more than 35 years, Motivate has always been a pioneer of innovative communications solutions; connecting audiences to information, entertainment and news via our portfolio of more than 30 market-leading consumer and contract titles. In an ever-changing world of multiple communications platforms and global audience access, we are sharply focused on agility and quality as core values as we transform our business to meet the needs of our passionate readers and audiences. Quality, curation and collectability sit at the centre of our print business with our titles receiving international accolades and awards. Our ‘new media’ business continues to grow exponentially as we deliver relevant, hourly content to highly engaged online audiences and provide powerful channels of engagement through content solutions across digital, video, social and mobile platforms. We expect the coming years to be transformative as we position ourselves to build on our existing brands and international franchises, broaden our areas of expertise and drive the success of our multi-faceted business that include Motivate’s highly successful joint venture partnerships with the annual Dubai Lynx Festival of Creativity and Motivate Val Morgan Cinema Advertising. Motivate Books remains the region’s most pre-eminent publisher of high quality books with more than 300 titles, complemented by our ‘retail space in the sky’ - the Arabian Gallery – that offers a vast showcase of Middle Eastern books, magazines, exclusive prints and photographs. As we enter a golden age of industry innovation our collective mission statement to Communicate, Innovate and Motivate has never been more true.
Ian Fairservice Managing Partner and Group Editor-In-Chief
Motivate partners H.E. Obaid Humaid Al Tayer, UAE Minister of State for Finance and Ian Fairservice in front of a photograph taken when their partnership was first formed.
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01
BRANDS
Curated, current, informed, inspirational and fun Launched in 1979, What’s On was the region’s first ever magazine and remains a market leader. It’s packed with insider information, expert opinion, news, reviews, competitions and much more. At the forefront of major events, from music, sport and food, What’s On is your essential guide for living the good life in Dubai.
37,426 Copies
BPA AUDITED MONTHLY CIRCULATION JUL DEC 2015
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What’s On pocket guide collection Throughout the year, What’s On produces a portfolio of convenient and easy to use dining and lifestyle guides. Designed to fit in your back pocket or bag, these essential guides cover the full spectrum from the best alfresco brunches, to a detailed guide to iftars during Ramadan. Whatever your interests, the What’s On pocket guide collection is bursting with current information and carefully curated ideas.
The Black Hat Guide The Black Hat Guide is the ground-breaking restaurant guide from What’s On magazine. It’s the only guide in the UAE to visit and rate 1,400+ restaurants and is the essential guide to eating out in the UAE.
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Branded Guides
e t Guid Pocke
ide et Gu Pock
Spas And Well-Being
Your essential guide to Ramadan
Brunch brunches 150+ Dubai Featuring
and Spas, nail bars
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2015 / 2016
Food, fun stu ff to doand UAE Dhs10
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Brunch Guides Split into three price categories making it quick and easy to pick the brunch of your choice, these comprehensive guides provide over 150+ brunches to enjoy indoors or alfresco.
Your essential guide to Ramadan The guide includes everything from understanding the meaning of Ramadan, charity work and practical dos and don’ts, to eating out, shopping and entertainment.
Spas and Well-Being
Kids
Your essential wellness guide covers categories, such as spas, gyms, fitness classes, grooming and more.
Keep the little ones entertained in the UAE with our essential guide to food, fun and fashion for children.
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whatson.ae whatson.ae is the ultimate digital lifestyle companion for residents in the UAE. Launched in 2013, our website is the 24/7 companion to What’s On magazine. We have successfully built a strong and engaged online audience by offering original content and bright ideas for foodies, thrill-seekers, families and fashionistas. It also delivers the latest in breaking news from concert announcements to new openings around town, with a staggering 5.8 million page views from January 2015 to January 2016 . What’s On’s social media presence is one of the strongest in the region, with a verified Twitter account audience of over 114,000 followers, a daily total reach of up to 150,000 on Facebook, and over 25,000 followers on Instagram.
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Digital
Combined social following of over
210,000 Digital statistics:
72K followers
114K followers
25K followers
522K views
Website statistics:
5.8M page views*
1,400+
articles published*
3M visits*
*Information for Jan-Dec 2015
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What’s On Awards Dubai The What’s On Awards Dubai is revered as the people’s choice awards. Attendees to the event include celebrated chefs, food connoisseurs, entrepreneurs and members of the hospitality industry from Dubai’s leading hotels. The awards harness the power and authenticity of public opinion by enabling the city’s residents to cast their votes. The What’s On Awards Dubai is one of Dubai’s largest awards ceremonies with more than 1,000 guests celebrating at the Dubai Media City Amphitheatre annually. whatsonawards.com
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Events
More than
1,000
attendees
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Made in Abu Dhabi, for Abu Dhabi Launched in 2015, What’s On Abu Dhabi is the essential lifestyle and entertainment guide to living in and loving the capital. Whether you’re new to Abu Dhabi or you’re a well-versed resident, What’s On Abu Dhabi is bursting with new restaurants, cool activities, and ideas on how to get the most out of the city.
BEst PooLs
FoR thE hEALthConsCious swiMMER
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The life a q u a tT i c From Olympic-length laps, aqua medic healing waters and spectacular rooftop views – Abu Dhabi has some of the best pools to dip your toes into
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the biggest and best 02
01. Khalidiya Palace Rayhaan By Rotana A massive container of water in the capital (1,400 square metres, to be exact), there’s two walkway bridges that span the squiggly outline of this free-formed pool. If laps won’t cut it for exercise, try an aqua aerobics lesson (Dhs60 for non-members) instead. a Khalidiya Palace Rayhaan By Rotana, Al Khubeirah, Abu Dhabi, Sun to Thur, Dhs130, Fri and Sat Dhs160. Tel: (02) 6570000. Taxi: Khalidiya Palace Rayhaan By Rotana. rotana.com
02. Emirates Palace Depending on how you’d like to spend your day, this swanky hotel has two overthe-top pools to choose from. If it’s a relaxing, couple’s day out (complete with swim-up pool bar and in-pool water hammocks) the East Wing is your best bet. But for those of 03
you with children, check out the West Wing adventure pool with a lazy river, water slides and cascading waterfalls. a Emirates Palace, Al Ras Al Akhdar, Abu Dhabi, Sun to Thur Dhs300, Fri and Sat Dhs500. Tel: (02) 6909000. Taxi: Emirates Palace. kempinski.com
3. Ritz-Carlton Abu Dhabi, Grand Canal One of the largest temperature controlled pools in the city. This 1,600 square metre mammoth is ideal for families, with the shaded toddlers’ area merging seamlessly into the deeper end, so you can watch your little ones while also getting a few laps in. Get there early to grab a private cabana. a Ritz-Carlton Abu Dhabi Grand Canal, Khor Al Maqta’a, Abu Dhabi, Sun to Thur, Dhs200, Dhs100 children including a bento box lunch. Tel: (02) 8188888. Taxi: Ritz-Carlton. ritzcarlton.com
Venture off the beaten track (and into the dunes) with our off-road guide
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15,000
Le Méridien Abu Dhabi Test out the healing waters of an aqua medic pool at this hotel. The mineral rich waters (complete with water jets and pounding waterfall) is said to help reduce cellulite, improve muscle tone and increase circulation. While we’re not 100 per cent convinced we’ll magically lose our pudge with a quick plunge, this glass-domed indoor pool is undeniably relaxing. a Le Méridien, Al Zahiyah, Abu Dhabi, Sun to Thur, Dhs150, Fri and Sat, Dhs200. Tel: (02) 6446666. Taxi: Near Abu Dhabi Mall. lemeridienabudhabi.com
CAMPS
Add water to your next zumba class for a more challenging (and fun) workout. The aqua zumba fitness classes at the Beach Rotana Abu Dhabi use water resistance to help you tone muscles and are ideal for those with joint pain, as the exercise is low-impact. Classes are for ladies only. a Beach Rotana, Al Zahiyah, Abu Dhabi, Sun and Tue 10.30am, Dhs50, Dhs40 members. Tel: (02) 6979000. Taxi: Next to Abu Dhabi Mall. rotana.com
THE KIT
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veryone knows the adventure really begins when you go off the grid. Whether your vehicle of choice is a modified 4x4, bike or buggy, find out where to go, what to take and how you can live out your dune-bashing dreams right here in the deserts of Abu Dhabi and beyond.
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PLACES 02 Beach Rotana Abu Dhabi
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whatson.ae/abudhabi
Digital statistics:
8K followers
16K followers
Website statistics:
215K page views*
130K visits*
*Information for Jan-Dec 2015
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Events
What’s On Awards Abu Dhabi The What’s On Awards Abu Dhabi is attended by the city’s celebrated chefs, food connoisseurs, entrepreneurs and members of the hospitality industry from the city’s leading hotels to engage the residents of Abu Dhabi by asking them to vote for their favourite outlets accross the city.
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Cutting-edge music, lifestyle & club culture in the Emirates Hype is a free distribution music and entertainment magazine at the heart of the region’s rapidly developing sub-culture. It’s the voice of a generation of young adults, clued-up on music, clubbing, fashion, sport and living life outside the box. It’s as forward thinking as its readers, a one-stop shop for music and lifestyle adventurists. It’s your mate in-the-know about all things cool and cutting-edge – from the best club night on any given weekend to the latest adrenalinpumping experience. Hype comes with a free digital download edition with added bonus content.
20,000 Copies
CIRCULATED WEEKLY
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Hype Music and Nightlife Awards The Hype Music and Nightlife Awards celebrate the very best of the UAE music industry. From Best Club to Best DJ, the categories recognise the cream of the UAE’s nightlife scene. The event includes special guest appearances from international DJ legends who have included Paul Van Dyk and Roger Sanchez.
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Events
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The UAE’s guide to everything good about living in the UAE good is a unique title that makes life in the region easier, better and simpler, changing the way you shop, eat and live. Truly rooted in the community, good exists on the pages of the magazine, but also online through social media and on the radio waves. We even treat our readers to special events, workshops and little extras, keeping them in touch with experts, entrepreneurs, tastemakers and local talent.
15,000 Copies
CIRCULATED MONTHLY
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Community Events
good magazine has hosted multiple community events targeting small and medium-sized enterprises in the region. These include the annual Home-grown Hero’s Awards, the good Day Out and a large Artisan village at music festival ‘Party In The Park’.
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Stylish. Smart. Sophisticated Emirates Woman is dedicated to providing probing features while staying strides ahead of the luxury fashion and beauty game. Committed to representing the many faces and nationalities of women in the region and celebrating the homegrown talents of its readers, Emirates Woman is professional, powerful and personable. With a mix of local and international glamour, cutting-edge reports, aspirational travel reviews and luxury lifestyle features. The brand connects with a wide demographic of readers who are cognisant of both style and substance.
13,706 Copies
BPA AUDITED MONTHLY CIRCULATION JUL DEC 2015
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emirateswoman.com emirateswoman.com is the fast-paced and 端ber current digital sister of Emirates Woman magazine. It has its fingers on the pulse, the best line in regional style news and a happy knack of calling the latest trends way ahead of the pack. It provides a reliable and fast-paced source of exclusive news and must-have information, keeping you in-the-know at an instant.
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Digital
Website statistics:
1.2M page views*
500K visits*
1,200+
articles published*
Combined social following of over
91,000 Digital statistics:
31K followers
12K followers
48K followers
*Information for Jan-Dec 2015
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Woman of the Year Awards The Emirates Woman, Woman of the Year Awards is the most prestigious and inspiring annual event for women in the region. The awards continue to honour and celebrate the achievements of women in the business, arts and culture, philanthropic and visionary fields in the UAE while also recognising emerging young talent. These glamorous awards have been running for more than 11 years and have become a red carpet highlight of the Dubai social calendar. emirateswoman.com/awards
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Events
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The essential magazine for brides in the UAE A sister publication of Emirates Woman, the region’s leading women’s fashion and lifestyle magazine, Emirates Bride is dedicated to providing editorial excellence with the latest industry news, style inspiration and practical guidance. Catwalk bridal fashion and beauty is combined with real-life wedding profiles and expert planning advice to offer a stimulating selection of local and international content for brides both at home and abroad. Delivering fresh, in-depth and indispensable content within a stylish yet reader-friendly design, Emirates Bride has become a must-read and go-to guide for the modern bride.
25,000 Copies
CIRCULATED FOUR TIMES A YEAR
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The region’s most luxurious parenting and child lifestyle magazine Presented within a premium editorial environment, the magazine covers fashion, travel, psychology, education, health and wellness and provides an all-important directory of regional products and services. Showcasing luxury brands alongside global trends and renowned expert advice, Emirates Woman Mini spans the parenting journey from pre-pregnancy through to childhood and adolescence.
25,000 Copies CIRCULATED TRI ANNUALLY
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The Middle East’s architecture, design, interiors + property magazine Now in its 14th year, identity is the region’s leading monthly magazine dedicated to architecture, contemporary design, interiors and property in the Middle East. Professional, pioneering, world-class and sophisticated, identity features unbiased and independent editorial content providing inspirational ideas and cutting-edge concepts from the design capitals of the world. identity is the essential publication for architects, designers and property professionals, as well as design-conscious consumers and students.
12,000 Copies
CIRCULATED MONTHLY
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PHOTO:AMANEMUBY BY KERRY HILL ARCHITECTS
identity Design Awards Launched in 2015, the annual identity Design Awards celebrate the best in regional design and architecture. A highlight of the awards programme is the Readers’ Choice Retail Award, which seeks to identify the best design sources in the region. An impartial and independent international jury adjudicates the identity Design Awards, which are attended by the industry’s leading pioneers. identityawards.ae
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Brand Extensions
Showcasing specific sectors within the design sphere, identity produces a suite of brand extensions that enable companies to communicate with a very targeted audience. The portfolio includes curated magazines and coee table books, all produced with high production values.
limited edition
2009-2010
ation motivate public
limited edition
kitchen+bat
Design highlights
Design formulae
2014
a motivate publ
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spaces cooking up spicy Organic kitchens: enhancing places REM rooms: dream design Water + Clean = WC n the switch in desig Light stuff: flipping floors underfoot Sole Mates: fabulous living room the in life : Diem e Carp
Kitchens: Extrac tor Fans Floorin g Hobs Storag Bathrooms: Ac e Worktops cessories Basin s Baths Show ers Taps Toilets n
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Design Formulae
Design Highlights
Design Formulae interior features in-depth reports highlighting the coolest current trends in bathroom, living room, kitchen, bedroom, media room, lighting, out-door spaces, and storage design solutions.
Design Highlights – Best New Collections showcases the latest trends in furniture, fixtures and interior design accessories.
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Looking smart, living smarter Emirates Man is a magazine that encapsulates the future of men’s lifestyle in the region – knowing that style and substance are intrinsically linked. It speaks to a man who not only appreciates the finer things in life like the craftsmanship of a Swiss-made watch or the sensation of driving a prestige car on the open road, but also strives to be informed, emotionally intelligent and financially resilient. Ambition and authenticity are important to him in equal measure. And like the UAE, his vision of himself is as a member of the new global elite: a world citizen who travels frequently; who has more in common with an MBA graduate from Mumbai now working in Hong Kong than he does a guy who has never left his home town. He’s a man of the future and Emirates Man speaks his language.
15,000 Copies CIRCULATED BI MONTHLY
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emiratesman.ae emiratesman.ae launched in 2015, complementing the magazine and giving readers fresh daily content on all things food, culture, travel and style. Targeted at a digitally uent audience that are always on the move, emiratesman.ae delivers news, views and product launches direct to your smart phone or desktop.
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The world’s best-selling gadget magazine Stuff combines premium design with dazzling photography and editorial insight to reach over a million readers globally each month. The Middle East edition is the first place early adopters and potential buyers in the region look for gadgets, gear and apps. Our respected features and in-depth reviews inform the purchase decision of seven out of 10 readers. Stuff carries out expert tests, trusted opinion and the region’s Best Buyers Guide: The Top 20 of Everything.
13,100 Copies
BPA AUDITED MONTHLY CIRCULATION JUL DEC 2015
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stuff.tv/me Stuff.tv/me brings you the latest tech news from the fastest-growing market on the planet. If it’s cutting-edge and worth knowing, you’ll find it daily online here. Dedicated to the joys of gadgetry, the site features high-quality multimedia content including news, reviews, blogs, comments, videos and podcasts.
Website statistics:
473K page views*
55K
visits*
*Information for Jan-Dec 2015
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Hot Stu Awards
The Hot Stu Awards are held in collaboration with Gitex Technology Week. The awards recognise leaders in technology and innovation, with the best gadgets, gear, apps and tech companies highlighted and celebrated.
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The authoritative resource for GCC business news and analysis Gulf Business is the region’s publication of record for those wanting the inside track on trade and commerce within the Gulf and the GCC’s economic prominence in the world. Through a diverse portfolio of interactive editorial tools, the title enables its readers to enhance their professional development and maximise profits for their businesses. Knowledge transfer via highprofile interviews with industry game-changers and contributed articles from key players in the world of commerce helps to elevate debate to another level. Gulf Business is the must-read publication no business leader can afford to miss; a perfectly crafted mix of intelligence and innovation.
23,423 Copies
BPA AUDITED MONTHLY CIRCULATION JUL DEC 2015
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gulfbusiness.com gulfbusiness.com provides immediate critical intelligence on the local business landscape and drives the corporate news agenda for the region. It provides constant independent, intelligent coverage across a range of business sectors, ranging from banking and finance to real estate and entrepreneurship.
Website statistics:
3.4M page views*
2.3M visits*
1,250+
articles published*
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Digital
*Information for Jan-Dec 2015
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Gulf Business Awards The Gulf Business Awards is the premier event recognising the best and brightest companies and business leaders across the region. It covers a wide spectrum of economic sectors, from energy to real estate with each sector recognised for excellence in performance. The muchanticipated public-voted category for ‘Entrepreneur of the Year’ is one of the awards’ most popular categories. gulfbusiness.com/awards
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Events
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The voice of advertising, marketing and media Campaign is dedicated to celebrating creative excellence in the communications industry. Campaign informs, educates and entertains its inuential audience and helps industry professionals and marketers to become more eective in building brands and reaching consumers across a variety of touch points, in an intensely competitive and cluttered marketplace.
8,005 Copies
BPA AUDITED MONTHLY CIRCULATION JUL DEC 2015
56
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campaignme.com campaignme.com is the digital counterpart of the Middle East edition of the UK’s leading magazine for the advertising and media industry. The website and print publication both aim to champion creativity and best practice and to act as constructive forums for debate in the midst of an ever-evolving media landscape.
Website statistics:
273K page views*
155K visits*
*Information for Jan-Dec 2015
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Brand Extensions
The Middle East Report
The Power Essays
The Digital Essays
Regional Media Report
A look at the Middle East and North Africa’s advertising and media industry by country.
The Power Essays presents an opportunity for thinkers, innovators and leaders in the Middle East media industry to share their thoughts, ideas and experiences with their peers, their competitors, their customers and, more importantly, with the leaders of tomorrow.
The Digital Essays, provided by some of the region’s most influential digital professionals, discuss important topics, issues, developments and innovations affecting the digital media landscape.
Each year Campaign chooses a different region in the Middle East to produce a detailed media report. The reports review the region’s advertising and media industry along with analysing the media landscape and consumer trends.
The report reviews how each country’s industry performance and prospects for the coming 12 months. Input from industry and creative leaders and creative is included along with in-depth analysis.
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Business Traveller Middle East is recognised as the market-leading publication for frequent yers and corporate travellers in the region. The magazine is part of the global series of Business Traveller publications and has established itself in the last decade as a must-read for individuals who need to be regularly informed about the latest news and trends in the travel sector.
30,000 Copies
CIRCULATED MONTHLY 10 ISSUES PER YEAR
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Business Traveller Middle East Awards The Business Traveller Middle East Awards recognise those companies that have excelled in their industry – and those who have recently entered the market and made a major impact across the aviation and hospitality sectors. The Business Traveller Middle East Awards is a unique event where top-level executives receive recognition for their achievements and have the opportunity to celebrate and share in the success of their industry peers.
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Events
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The best of Middle East and international media The Week brings the reader up-to-date with current aairs at home and abroad by synthesising opinion and hundreds of news sources into and addictive and essential read. A well-known brand in British and American markets, it is renowned as the go-to magazine for curated opinion and current aairs. In the Middle East it has gone from strength to strength since its launch, with a robust readership of local and international thought leaders.
15,000 Copies
CIRCULATED WEEKLY
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The #1 golf magazine in the region Golf Digest provides an informative and entertaining read, oering an in-depth and balanced look at all facets of the game of golf, from the latest developments in the sport to tips on improving your game. The exceptional regional editorial expertise makes this magazine the only choice to drive the thinking and experiences of both avid and beginner golfers. Golf Digest has pioneered golfing firsts in the Middle East, including the only oďŹƒcial course ranking, and is the first regional magazine to launch a digital issue for iPads and tablets that features unique video content to help golfing enthusiasts get the most from their game.
13,061 Copies
BPA AUDITED MONTHLY CIRCULATION JUL DEC 2015
66
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golfdigestme.com Launched in January 2016 golfdigestme.com is the home for regional golf content from event previews, course reviews, player interviews and lesson videos to the latest equipment releases. Our online audience continues to grow through an engaged following of regional golf enthusiasts that are starved for quality golfing content.
Digital statistics:
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6K followers
3.6K followers
1K followers
650K views
Golf Days and Sponsorships
Golf Digest is the official media partner for the Abu Dhabi HSBC Golf Championship, the Omega Dubai Desert Classic, the Omega Dubai Ladies Masters, MENA Tour, Dubai Open, the Abu Dhabi Invitational and the Gary Player Invitational. We are exclusive partner to the UAE PGA, the region’s official professional body.
Amateur Events Golf Digest stages a series of the region’s best amateur events across the UAE, which culminates in the Golf Digest Classic every October.
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The official magazine of Formula 1 in the Middle East Award winning, F1 Racing Middle East takes reader right to heart of the world’s most glamorous sport, thanks to its highly trusted and expert contributors who are granted unparalleled access to the biggest names in the sport. Every month, its stunning photography and unrivalled journalism gives readers a unique insight to the world of Grand Prix racing, capturing the drama, asking the questions, and delivering comment on Formula 1. F1 Racing Middle East defines the market and fuels the passion of the region’s motorsport fanatics, whilst offering team sponsors, motoring and lifestyle advertisers a premium and globally recognised title to communicate their marketing messages.
15,000 Copies
CIRCULATED MONTHLY 11 ISSUES PER YEAR
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Dedicated solely to road cycling Cyclist is a unique, bestselling magazine in a growing specialist market. A celebration of adventure and exploration, plus information on the equipment that makes road cycling so special, Cyclist reveals the world’s best routes and takes readers behind the doors of the sport’s most iconic brands. Cyclist offers performance advice from top experts, detailed reviews of the best road bikes and technology available in the ever-growing Middle East cycling market, plus exclusive access to expert advice from the world’s top professionals. Cyclist also looks the part, mixing in-depth articles with breathtaking imagery from the sport’s best photographers.
12,000 Copies
CIRCULATED MONTHLY
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CONTENT SOLUTIONS
One of the most awarded inflight magazines in the world Open Skies has the highest audited circulation of any print magazine in the Middle East and is designed to enhance the Emirates passenger experience. Evoking the romance of air travel and exploring global destinations, it represents a lifestyle that its readers can aspire to. Open Skies is an inflight magazine and intercative app that champions world-class photography and leading writers, ensuring that it is compelling and collectible. The award-winning content focuses on unique travel and lifestyle experiences, exceptional individuals, emerging sciences and trends as well as innovating institutions.
114,149 Copies
BPA AUDITED MONTHLY CIRCULATION JUL DEC 2015
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A mixture of opinions, destinations, interviews and imagery from around the world Open Skies Arabic provides a fascinating mix of travel, lifestyle, consumer products and luxury goods all delivered in digestible high-end, artistic features. Dedicated to the specific interest of Arabic speaking Emirates passengers, Open Skies Arabic commands attention through exceptional editorial and stunning images. It is distributed on regional routes, at boarding gates at Dubai International Airport, and is available on board and within the Emirates Lounges.
15,000 Copies
CIRCULATED MONTHLY
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Exclusive to Emirates’ First and Business Class passengers Targeted exclusively at high net worth travellers, Portfolio covers all aspects of contemporary business, international affairs and a round-up of everything a high-end lifestyle entails. Readers enjoy the very latest on exclusive accommodation, luxury vehicles, beautiful jewellery and stylish fashion.
33,388 Copies
BPA AUDITED MONTHLY CIRCULATION JUL DEC 2015
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The official magazine for Dubai Airports and Dubai Duty Free Dubai Voyager provides invaluable information about Dubai Airports, its services and is a comprehensive guide to an exclusive range of products on sale at Dubai Duty Free with features related to travel, dining, shopping and entertainment in Dubai and around the world.
29,941 Copies
BPA AUDITED MONTHLY CIRCULATION JUL DEC 2015
82
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The ultimate guide to living a jet-set lifestyle Jumeirah magazine exudes wealth, intelligence and refined luxury. This monthly international publication is circulated to exclusive hotel rooms throughout Dubai, Abu Dhabi, Kuwait, London, Shanghai, Frankfurt, Rome, Istanbul, the Maldives and more. Focused on the luxury traveller, Jumeirah magazine readers can expect to find art, culture, travel, food, history, sports, investment, luxury brands and insight into exclusive experiences.
23,000
Copies
CIRCULATED MONTHLY
84
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A guide to the best shopping, dining and entertainment in Souk Madinat Jumeirah SOUK magazine is the only publication dedicated to showcasing the shops, bars, restaurants, theatre, exhibitions and special events in Souk Madinat Jumeirah. The magazine is available within the Souk, distributed with some of the region’s most successful magazines, in souk retail outlets as well as being placed in all guest rooms throughout Jumeirah properties in Dubai.
30,000
Copies
CIRCULATED MONTHLY
86
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The Middle East’s leading content marketing agency Comprising a team of awardwinning journalists, designers, producers and account managers, Motivate Connect helps brands communicate and interact with their customers and stakeholders through the delivery of tailored, multi-platform content that comprises print, digital and live media channels. Our work spans magazines, annual reports, show collateral, sporting programmes, digital content, multimedia video production, social media content creation, website and microsite build and design and the development of custombuilt apps, digital editions and directories. With multi-linguistic capabilities, we have completed projects in English, Arabic, Russian, Italian, French, German, Korean, Kurdish and Mandarin.
ISSUE 42 – JUNE 2015
Eyes On The Future 30 Years of Jafza Success Healthy Growth
Healthcare sector expands rapidly
service Comes First New one-stop-shop concept launched
dubai Quality Award 2014
Jafza Wins in Service Category for a third time
nE ws | inTErviE ws | indusTry FOrums | E vEnTs
OFFICIAL PROGRAMME DECEMBER 9-13, 2015
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ISSUE 06 FEB/MAR 2016
discover JA CIRCULATED IN 45 COUNTRIES
Middle Eastern Influence on the Global Catwalk
The Fashion Central in Riyadh
Rebranding Al Jasser Group
Fashion hion and Beauty FEATURING: Ms. Samar Akkou, CSM, CLS
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Motivate has made significant investments in both technological and personnel resources to deliver world-class digital content and video production services for our clients to ensure we lead from the front in the digital age. Our integrated creative teams produce rich, engaging and diverse editorial content that is distributed across multiple platforms from client websites and corporate blogs to social media, channels, guaranteeing customers get the right message at the right time. Our in-house video production and editing suite is equipped with the latest technology that includes state-of-the-art video, drone and 360-degree cameras. Our team of experienced multimedia videographers and producers can conceptualise, design, script and edit film across a range of platforms from 15 second Instagram videos through to longer corporate presentations and mini documentaries.
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DATABASE VIDEO CREATIVE SOLUTIONS
Database The Motivate database continues to grow at an impressive rate. Through active event sponsorship and successful internal event campaigns, the database now exceeds more than 220,000 opt-in users. It represents a highly valuable marketing communications channel providing clients with a targeted marketing solution to promote products and services.
Our database has over
Motivate’s email database is
subscribers
year-on-year
220k
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doubling
Video Our in-house production team is highly experienced in taking key information from reports, company profiles, venue previews and product launches and translating this into creative and engaging video content. State-of-the-art technology and equipment enables our team of experts to produce sophisticated executions such as 360-degree videos as well as fully animated and craftfully edited professional content. From video-based concepts to multi-platform solutions, we specialise in creating targeted, branded marketing content to meet our clients’ objectives.
To view our online portfolio search MotivateDigitalUAE on
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Creative Solutions Motivate’s Creative Solutions capabilities offer clients potent and highly credible integrated content executions to complement and enhance the impact of traditional advertising. We create high quality and creative sponsored photo shoots, still life and video production and turn-key 360degree campaigns across print, digital and events distributed via powerful and targeted audience channels. Fashion and lifestyle shoots comprise world-class editorial and digital campaigns are highly measurable allowing our commercial partners to track reach and engagement. This has resulted in a huge growth in demand for integrated solutions due to their exceptional outcome for brands in their efforts to stand out amongst competition.
Gucci Accessories
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fashion/gucci
accessories /gucci
fashion/gucci
FLOWER BROOCH DHS1,350 EMBROIDERED DIONYSUS BAG DHS13,850 BOTH GUCCI
BERET DHS1,050 TIE DHS2,800 LIP EARRINGS DHS3,700 EYE BROOCH DHS2,300 C AT L O C K B A G DHS13,850 LEAF WEBBY MULES DHS4,150 MALIN SANDALS DHS5,600 ALL GUCCI
SPENDING YEARS AS HEAD OF ACCESSORIES, GUCCI'S ALESSANDRO MICHELE KNOWS A THING OR TWO ABOUT HANDBAGS. RAISING THE STAKES FOR S/S16, HIS RETRO-ECCENTRIC MASTERPIECES ARE AS MUCH OBJET D'ART AS THEY ARE MERE FASHION S T Y L I N G : O L I V I A P H I L L I P S , P H O T O G R A P H Y: FA R O O Q S A L I K
PEYTON SHOES DHS4,150 TIAN PRINT PA D L O C K B A G DHS5,600 MONKEY AND PEARL EARRINGS (ON TELEPHONE) DHS9,100 ALL GUCCI
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MARCH 2016 EMIRATES WOMAN
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Dior Men Accessories
A L L AVA I L A B L E A T T H E G U C C I S T O R E , T H E D U B A I M A L L ( 0 4 ) 3 3 9 8 5 7 6
FINGERLESS GLOVES DHS1,750 STUDDED EARRINGS DHS4,350 ANGEL SHOES DHS4,150 TIAN PRINT CARD HOLDER DHS950 S Y LV I E B A G D H S 9 , 2 0 0 RINGS FROM DHS2,300 EACH TIAN PRINT SUITCASE DHS9,200 ALL GUCCI
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Style | Dior Homme
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White t-shirt, Sandro Grey drawstring trousers, Paul Smith Linen Jacket, Vince at Bloomingdale’s Black high tops, Cos Bike, Purefix from Corcel
Art meets life with the latest collection of accessories and leather goods from Dior Homme
From left Briefcase Portfolio bag Shoes
Briefcase Micro bag
Backpack Micro bag
All by Dior Homme
All by Dior Homme
Backpack Micro bag
All by Dior Homme
All by Dior Homme
Bulgari Fine Jewellery
Briefcase Sneakers
sep/oct 2015
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All by Dior Homme
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Style | Dior Homme
Backpack Wallet Micro bag
jewellery/bulgari
top Henrik Vibskov at West LA Shorts Topman Shoes Christian Louboutin Sunglasses Prada at Luxottica
Mustard jumper, Cos Black corduroy pants, Slowear at Harvey Nichols Grey speckled coat, A.P.C at Mr Porter High tops, Cos (below right)
Briefcase Wallet
TIMELESS RINGS, CONVERSATION-STARTING NECKLACES AND ELEGANT WRISTWEAR – BULGARI HAS CREATED A JEWELLERY COLLECTION THAT YOU’LL WANT TO WEAR ALL DAY, EVERY DAY
All by Dior Homme
Art direction: Roui Francisco Photographers: Kristina Nabieva and Alex Atack Stylist: Gemma Jones location courtesy of: Opera Gallery, DIFC
Briefcase Jacek Jelonek from Wilhemina Models location Creekside Restaurant
By Dior Homme
The Dior Homme collection is available at The Dubai Mall boutique.
P H O T O G R A P H Y: N O R B E R T K N I A T STYLING: JADE SPROWSON
jewellery/bulgari
L V C E A WA T C H W I T H CASE IN PINK GOLD, B O R D E A U X A L L I G AT O R BRACELET WITH DIAMONDS DHS102,000 SERPENTI BRACELET IN PINK GOLD WITH 26 MOTHER OF PEARL S C A L E S A N D 2 1 9 PAV É DIAMONDS DHS253,000 D I VA E A R R I N G S I N P I N K GOLD WITH MOTHER OF PEARL AND TWO ROUND DIAMONDS DHS8,400 ALL BUGLARI
LV C E A WAT C H I N STEEL AND PINK GOLD DHS32,100 SERPENTI EARRINGS IN PINK GOLD WITH MOTHER OF PEARL AND PAV É D I A M O N D S DHS59,000 ALL BULGARI
T O P, S A N D R O TOP DHS1,566 ISABEL MARANT
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special promotion/gapkids
special promotion/gapkids
Taylor wears Classic Oxford Shirt Dhs110 Stripe Waffle Tee Dhs 75 Fleece Pants Dhs 85 Perforated Hi-top Sneakers Dhs145 Geoffrey wears Trek Pants Dhs175 High-Top Trainers Dhs175
jewellery/bulgari
GAP Kids
PA R E N T E S I C O C K TA I L NECKLACE IN PINK GOLD WITH FIVE R O U N D A M E T H Y S T, FIVE ROUND CITRINE QUARTZ, TWO ROUND GREEN QUARTZ AND 2 2 8 P AV É D I A M O N D S DHS151,000 MVSA RING IN PINK GOLD WITH BLUE T O PA Z S T O N E A N D P AV É D I A M O N D S DHS17,900 MVSA RING IN PINK GOLD WITH AMETHYST S T O N E A N D P AV É DIAMONDS DHS21,600 PA R E N T E S I R I N G I N P I N K G O L D W I T H P AV É DIAMONDS DHS15,700 ALL BUGLARI
BZERO1 RING IN PINK GOLD WITH FOUR ROWS DHS7,400 BZERO 1 RING IN PINK GOLD WITH BLUE MARBLE DHS5,400 SERPENTI TUBOGAS NECKLACE SET IN PINK G O L D W I T H 1 3 4 P AV É DIAMONDS DHS217,000 ALL BULGARI BLAZER DHS2,622 3.1 PHILIP L I M AT N E T- A - P O R T E R . C O M
CAMISOLE DHS610 J.BRAND AT M Y T H E R E S A . C O M
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Sama wears Cheetah Panel Dress Dhs175 Canvas Mary Janes Flats Dhs 95 Luna wears Owl Sweater Dress Dhs195 Glitter Slip-on Pumps Dhs175
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H A I R A N D M A K E U P : S A R A H D A M I C H I AT T H E A G E N C , M O D E L : M A R TA AT M M G M O D E L S , S T U D I O : L I G H T H O U S E
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SERPENTI HIGH JEWELLERY NECKLACE IN WHITE GOLD WITH 2 PEAR MOUNTED DIAMONDS AND 1183 P AV É D I A M O N D S DHS475,000 LV C E A WAT C H W H I T E GOLD WITH 454 DIAMONDS DHS224,000 D I VA R I N G I N W H I T E GOLD WITH ONYX A N D P AV É D I A M O N D S DHS46,000 ALL BULGARI
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B L A Z E R D H S 1 , 5 0 0 A C N E AT MYTHERESA.COM
T H E C O L L E C T I O N I S AV A I L A B L E A T B U L G A R I B O U T I Q U E S I N T H E D U B A I M A L L , M A L L O F T H E E M I R A T E S , E M I R AT E S T O W E R S , A N D E T I H A D T O W E R S .
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special promotion/gapkids
SAY HELLO TO THE STARS OF THE GAPKIDS CASTING CALL CONTEST 2015! FROM THEIR HIDING PLACE DEEP IN AN ENCHANTED WOOD, GEOFFREY, LUNA, TAYLOR AND SAMA BRING GAP’S FALL COLLECTION TO LIFE - YOU’RE IN FOR A BIG SURPRISE
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Geoffrey wears Long Sleeve Graphic Tee Dhs110 Pea Coat Dhs 450 Skinny Grey Jeans Dhs175 Slip on Pump Dhs145 Luna wears Leopard Print Tie Waist Dress Dhs195 Puffer Vest Dhs 295 Glitter Slip-on Pumps Dhs175
STYLING: CARMEL GILL PHOTOGRAPHY: GREG ADAMSKI
From left to right Sama, Luna,Geoffrey and Taylor Sama wears Poodle Piped Dress Dhs145 Dot Denim Ballet Flats Dhs 95 Ruffle Tights Dhs 45 Luna wears Chambray Pintuck Dress Dhs175 Printed Fur Trim Puffer Vest Dhs 295 Ballet Pumps Dhs125 Geoffrey wears Checked Shirt Dhs145 Denim Jacket Dhs 225 Hybrid Pants Dhs175 High Top Trainers Dhs175 Taylor wears Logo Baseball Cap Dhs 65 Intarsia Wolf Sweater Dhs145 Herringbone Plaid Shirt Dhs125 Skinny Jeans Dhs145 Flannel Hi-Top Sneakers Dhs145
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Sama wears Chambray Shirt Dhs145 Fox Stripe Sweater Dhs145 Floral Ruffle Trim Puffer Vest Dhs195 1969 Moto Zip Skinny Jeans Dhs145 Metallic Slip-on Sneakers Dhs125 Taylor wears Fleece Sherpa Hat Dhs 65 Fair Isle Sweater Dhs145 Straight Jeans Dhs145 Perforated Hi-Top Sneakers Dhs145
Set design Samantha Francis, hair and makeup Sarah Damichi at MMG. GapKids is located in Dubai: The Dubai Mall, Mall of the Emirates, Ibn Battuta, Mercato, City Centre Mirdif, City Centre Deira Abu Dhabi: Marina Mall, Al Wahda Mall, Dalma Mall RAK: Manar Mall
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Sponsored Cover Shoots
March 2015 Cover - Cartier
fashion/cartier
PUZZLE LINK BRACELET MORPHOSIS BRACELET SUNGLASSES, DIOR T O P, O S C A R D E L A R E N T A TROUSERS, ISABEL MARANT AT B O U T I Q U E 1
GOLDEN
GIRL STYLING: SOPHIA SERIN P H O T O G R A P H Y: A N D O N I + A R A N T X A WORDS: LYNDSEY STEVEN
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our interview at Al Maha Desert Resort and Spa halfway through the shoot. Yet despite Olivia’s 4am call and the fact that a vicious shamal sandstorm is tearing through the set, playing havoc with the expensive equipment and practically blowing the fragile model over, she remains a consummate professional, never once complaining and stoically smiling through stinging eyes and mouthfuls of gritty sand. On the contrary, she is resolutely blithe, insisting she’d much rather be here than in her bitterly cold native New York and preferring to chat in a secluded outdoor courtyard as opposed to her air-conditioned suite.
PUZZLE LINK & MORPHOSIS BRACELET BOTH BY CARTIER SUNGLASSES, DIOR T O P, O S C A R D E L A R E N T A TROUSERS, ISABEL MARANT AT B O U T I Q U E 1
With a jam-packed upcoming schedule that will see the in-demand society swan touching down for bookings in Seattle, London, Paris and Tokyo, it’s bordering on miraculous that today’s shoot, followed by her appearance at the Cartier International Dubai Polo Challenge at Dubai’s Desert Palm, has come together at all. But, just like she manages her very modern, multi-faceted career, the poster girl for style is taking it all in her stride. Maintaining that “there is nothing out there that I cannot handle, I love a challenge”, Olivia tells me that she loves the fact that her career is all-encompassing, but, when pushed to pinpoint her favourite aspect of it, says, “Consulting with new and emerging talent in the fashion industry.” It’s this willingness to jet off to other countries and open her eyes to more cultures that helps her shape her classic, yet edgy look. “I am inspired by street style around the world, from Tokyo, to NYC and London – the women that I see in passing, throughout my travels, really keep me on my toes when it comes to new trends and dressing.” Epitomising glossy, New York polish, her quick fixes to looking pulled together include “a great pair of heels, a classic watch, and a perfectly tailored blazer”. But it’s her beady eye and her observation of worldwide trends that help keep her perspective of fashion so fresh and formative. “When SOA NECKLACE, C A R T I E R I see a woman hailing a cab in NY DRESS, LANVIN wearing a dress from Zara and then see that SHOES, JIMMY C HOO same dress on a woman in Tokyo but styled so differently – and their individual personalities are on full display with how they choose to style it – that’s exciting. One may be more bold with
W I T H 1 . 9 M I L L I O N I N S TA G R A M F O L L O W E R S , 3 2 8 , 1 9 6 FA C E B O O K F R I E N D S A N D A W E B S I T E T H AT G A R N E R S O V E R A M I L L I O N H I T S A D AY , O L I V I A P A L E R M O I S P R O V I N G T H A T F L AW L E S S G E N E S , A N I M M A C U L A T E SENSE OF STYLE, STELLAR BUSINESS SENSE, PLUS A W H O L E L O T O F G O O D O L D - FA S H I O N E D M A N N E R S A R E A K I L L E R C O M B I N AT I O N .
”Hello, I’m Olivia,” a sanguine voice greets me as a bewitching beauty glides out of the desert with all the poise and grace of a gazelle, her long dainty arm outstretched for a firm handshake. Seeming to also possess a gazelle’s exceptional aler tness to sound and movement, she has immediately clocked that the larger than normal posse on set – which includes three burly bodyguards to stand guard over the US$3.5 million worth of Cartier jewels she is draped in – has grown by one. I’ve managed to dodge the fashion team's 3am start and have turned up for
fashion/cartier
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FASHION’S
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“THERE IS NOTHING OUT T H E R E T H AT I CANNOT HANDLE, I LOVE A CHALLENGE”
“I am truly touched that anyone thinks of me
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statement jewellery and the other may have some colour blocking elements going on with a blazer.” It is these very women – legions and legions of young girls across the universe – who have backed Olivia on her path of fashion domination, revering her as a career hero. She smiles politely at this label, replying simply and graciously, “I am truly touched that anyone thinks of me that way.” Having launched her website oliviapalermo.com to give readers a glimpse of her world, the style icon is all too aware of the importance of both the web and social media, with her agent, Oliver Seeden, executive director at Promod Model Agency, telling us, “Social media is the heartbeat and the new currency of modern advertising.” A fact that can’t have eluded the likes of Mango, Hogan, Roberta Freymann for whom she launched a jewellery line, Spanish jewellers Carrera y Carrera, or Stuart Weitzman, who invited her to design a shoe for charity. Olivia also became the brand ambassador of the 2013 Maasai Project for Pikolinos, appeared as a guest judge on Project Runway as well as for Britain and Ireland's Next Top Model, and was named as the best dressed New Yorker of Page Six in 2012 as well as Chadstone's first Spring Summer 2013 ”Icon of Style”. Most recently she was appointed the creative director for Ciaté London, and shot a short film for La Mer’s Spring Illuminating Moments Campaign, showing her and her model/ photographer husband, Johannes Huebl, getting ready in the morning. “It’s always great to work with Johannes,” she grins. “We feed off of each other’s energy and we had fun with that shoot. It’s a shame he couldn’t join me now as he’s never been to Dubai,” she adds, “but he’s working in Berlin.” When it comes to her own beauty routine, the 29-year-old cites “youth” as being the secret to always looking fresh-faced and natural, but does admit to regular appointments with dermatologist Dennis Gross and La Mer products for keeping her skin hydrated.
fashion/cartier R U B I C A B R A C E L E T, MIRAGE BRACELET & PA N T H E R 2 H E A D S WAT C H A L L B Y C A R T I E R S C A R F, H E R M É S DRESS, RAG & BONE AT B O U T I Q U E 1 B E LT, A Z Z E D I N E A L A Ï A AT B O U T I Q U E 1
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THE CARTIER HIGH JEWELRY P I E C E S A R E AVA I L A B L E I N DUBAI THROUGH MARCH 8-12 B Y A P P O I N T M E N T O N L Y. T H E C L E D E C A R T I E R WAT C H E S W I L L B E AVA I L A B L E I N A L L CARTIER BOUTIQUES IN APRIL. PLEASE CALL 800 CARTIER FOR ANY INQUIRES OF PIECES.
fashion/cartier
fashion/cartier
100 M A K E U P : V I C T O R A LVA R E Z FA S H I O N A S S I S TA N T S : A L E X A N D R A VENISON & CARMEL GILL P H O T O G R A P H E R S ' A S S I S TA N T S : FA R O O Q S A L I K & K R I S T I N A N A B I E B A M A N I C U R I S T: G A L I N A S P I E R L I N G WITH SPECIAL THANKS TO A L M A H A D E S E R T R E S O R T A N D S PA , E M I R AT E S A I R L I N E , A R M A N I H O T E L D U B A I & C O YA .
C L E D E C A R T I E R WAT C H , MORPHOSIS BRACELET & LANGOUREUSE NECKLACE ALL BY CARTIER D R E S S A N D B E LT, R A L P H L A U R E N BAG, HERMÉS O P P O S I T E PA G E : P U Z Z L E L I N K BRACELET IN PINK GOLD & PUZZLE LINK BRACELET IN WHITE GOLD BOTH BY CARTIER T O P A N D S K I R T, RALPH LAUREN
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For the big day – the Cartier Polo – Olivia, as is to be expected, looks effortless, a vision in loosely draped monochrome polka dots and slicked back hair, all the better to accentuate her delicate, doe-like features. And, for the tuned-in, brand savvy virtuoso, it’s always a chance to show off her wealth of industry knowledge. “I love the handbag,” she gushes, pointing at my flamboyant Paula Cademartori bag, but is less enthusiastic about my spiky Louboutins, good-naturedly enquiring if I need a plaster for my unmistakably battered ankles. Regarding Cartier itself, it’s safe to say that it’s a match made in heaven with the always ladylike – and yet distinctly modern – mogul summing up the luxury brand, and, indeed, its devotees in two words: “Pure class.” The jewellery house clearly goes hand in hand with her distinguished Connecticut upbringing, as she recalls, “My aunt once told me, ‘It doesn't matter how much something costs, if it’s good then it’s good!’” With her love of expressive jewellery, most notably chunky necklaces and rings, the style maven holds the sentimental pieces her mum has passed on to her closest to her heart, but is also quick to hone in on the next big thing and is a huge fan of local designer Nathalie Trad’s shapely, structured accessories. She can’t tell us, just yet, about the other up and coming designers she has eyes on because, she promises, there are big things about to be announced on her website. Her own fashion line is a dead cert to be one of these. “I definitely would want to do this, but I want to
“I am truly touched that anyone thinks of me that way”
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June 2015 Cover - Chanel
PUZZLE LINK BRACELET IN PINK GOLD BY CARTIER J A C K E T, V I C T O R I A BECKHAM S K I R T, M I S S O N I AT BOUTIQUE 1
make sure the timing is right,” she admits, concluding that with so much interest expressed in an OP label, it would be witless not to make it happen. What may come as a surprise to many is that fashion is not the only entity that keys her up. A Bikram yoga and FlyBarre devotee, she’s also a fan of horse riding, polo and ice hockey, and claims that “in another life I would have been a sports commentator!” We can only imagine the sartorial shake up of sports studios that could have ensued… With her keen, unparalleled eye for detail – “The style in the Middle East is very beautiful. I’d say it’s classic but youthful at the same time” – along with her own clear set of style rules – “I’d team a brooch, or a stack of bangles and a patterned head wrap for a pop of colour to accessorise a classic black abaya” – the modernday Audrey Hepburn has given a whole new spin to the epithet ”fashion consultant”. And she leaves Emirates Woman with a rare insight into the real Olivia Palermo – as opposed to the one we’re used to seeing through a scripted or posed filter – while managing to retain just enough enigma to leave us wanting to know more. n
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“THE STYLE IN THE MIDDLE EAST IS VERY BEAUTIFUL. I ’ D S AY I T ’ S CLASSIC BUT Y O U T H F U L AT THE SAME TIME”
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January 2016 Cover - Cartier
fashion/chanel
WHETHER FRONTING A COUTURE SHOOT, LIGHTING UP THE BIG SCREEN ALONGSIDE HOLLYWOOD HEAVYWEIGHTS, OR GETTING BEHIND A GENDER EQUALITY CAMPAIGN, RAZANE JAMMAL IS A MULTI-FACETED TALENT TO BE RECKONED WITH STYLE DIRECTOR JADE SPROWSON P H O T O G R A P H Y: S H I N , S U N - H Y E W O R D S : LY N D S E Y S T E V E N
WHITE ORGANZA DRESS WITH WHITE ORGANZA BOLERO BLACK GLITTER B U F FA L O H I G H BOOTS
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O
ne of Business Of Fashion’s 500 people shaping the global fashion industry, actress Razane Jammal caught her big break in Olivier Assayas' Carlos, and has gone on to star in Kanye West's Cruel Summer, Tobe Hooper’s Emirati horror, Djinn – her first lead role – Scott Frank's A Walk Among The Tombstones – alongside Liam Neeson, no less – and Robert Guédiguian's Une Histoire De Fou (Don't Tell Me The Boy Was Mad). The latter enjoyed a glittering opening at the Cannes Film Festival last month. While she may still be on the periphery of being a household name, that doesn’t mean Razane is not in hot demand. On the contrary, she’s an intrepid actress who is starting to wrap Hollywood around her dainty little fingers. Couple this with her high-end modelling shoots and the 27-year-old is nigh on impossible to pin down. After a manic couple of days in Seoul, South Korea, for the Chanel Cruise Collection 2016 show – and to shoot our cover story – Razane managed to pop back to her birthplace of Beirut (via Dubai), before spending a night at her home in London (where she studied) en route to the Cannes Film Festival. It’s just after she lands in London that we manage to catch up over the phone. Understandably, given her peripatetic existence, the actress, who recently resided in New York, is reluctant to claim anywhere as home, simply saying, “At the moment I’ll live wherever the work is.” She’s making the most of her rootlessness. “Whenever I travel I just absorb everything from all the different people I meet – it feeds me as an actress and widens my repertoire,” she says. It’s one of the reasons she adores Dubai so much. “I love spending time in the UAE because of the people I always meet there – so many beautiful, unique and talented people from all over the world. I’ve never met so many interesting people as I have in Dubai; it’s a real definition of a melting pot – of both culture and talent.” Of her whirlwind trip to South Korea, Razane enthuses, “Seoul was so new and so different. It was a quick, crazy, exhausting experience. We slept for three hours a night, but it was fantastic meeting new people and experiencing new things.” Having caught the attention of Chanel last year, it’s a reciprocal love-in between the newest ambassadress for Chanel and the brand itself. “I love how Karl integrated Seoul into the collection, paying homage with nods to Korean traditional dress. Like in his Dubai show last year, he bridges the gap between the East and the West. And, of course, the cut and the fabrics are all incredible.”
fashion/chanel
ECRU MUSLIN BLOUSE KHAKI WOOL CLOTH AND A L PA C A S K I R T P E A R LY W H I T E T Y R O L E A N LACE NECKLACE
BLACK MUSLIN DRESS
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WHITE AND BLACK GEORGETTE CREPE DRESS B L U E V E LV E T B R A C E L E T WITH PEARLS
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But she insists the film industry still has a long way to go – both with increasing the ratios of underrepresented racial and ethnic groups and when it comes to gender equality. An active participant in the #HeForShe campaign, launched on International Woman’s Day in March 2015 by previous EW cover star Emma Watson, Razane was photographed standing tall, armed with a “We can match the machos” banner. She’s disconcerted that feminists in this day and age are still getting a bad rap. “I feel like too many people have the wrong idea of what feminism is. You don’t have to go around badmouthing men in order to be a feminist. There are things I would never have accomplished without many of the important men in my life, like my father.” The actress felt an alliance with Chanel’s faux-feminist protest show last September where Lagerfeld transformed the Grand Palais into a street-like catwalk. “As a woman who comes from the Middle East, I always get emotional when I see my deepest thoughts expressed so loudly and clearly. It gave me a sense of pride and belonging,” says Razane of experiencing this show first-hand. “I had the exact same reaction when I watched Emma Watson’s speech for HeForShe or [Nigerian novelist] Chimamanda Ngozi Adichie explain why we should all be feminists.” While Karl has expressly said that Coco Chanel wasn’t a feminist, her legacy and the fact that she changed the course of fashion history is unassailable. “Everyone who wears Chanel feels a synergy in one way or another,” says Razane, who bought her first Chanel handbag aged 17. “She was a pioneer, she made it OK for women to wear black and she was the first to introduce trousers for females. Her energy was incredible and you feel this when you wear Chanel.” Not afraid to voice her opinions, Razane has her own very defined idea of what feminism means. “Being a feminist means being able to give my Lebanese nationality to my children, when I have them, it means getting paid equally for doing the same job. I don’t want to shove it down people’s throats, but there are more subtle ways of standing up for your beliefs and getting people to pay attention.” One such way was posting an incredibly moving and powerful message to her 13,200 Instagram followers on International Woman’s Day, urging everyone to unite, speak up for their rights and confront issues such a trafficking, underage marriages, abuse, violence, female genital mutilation, disrespect, degradation and inequality.
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Having grown up with strong women, it’s almost inevitable that this feisty, feminist firebrand has found its way inside of her. Citing both her mother and her grandmother as the most influential women in her life, Razane’s voice overflows with emotion and passion as she describes her grandmother, who sadly passed away three years ago. “My grandmother played a huge part in shaping who I am today. I know a lot of people say that about their grandparents, but she was adored by thousands. She was an art teacher who studied history and all of her students loved her. She had this way of making everyone feel special and like they mattered, she never judged anyone. She had so much compassion for all of humanity and she honestly taught me to be a better person. She was so educated – she was like a walking encyclopaedia – and she imparted so much knowledge to me. I got to spend a lot of time with her.” It was also her wonderful grandmother, who Razane used to perform and dance for, who encouraged her to be an actress, because her mother – “as any other mom” – was worried about the pitfalls of the industry. So what if Razane ends up having a daughter who wishes to follow a similar path? “My supporting her would depend on why she wants to be an actress. If it’s a true passion I will encourage it, but not if she wants to get into it for the wrong reasons, i.e. just for fame. Her desire will have to come from a very real place. And then I will be there to guide her and equip her with all the tools she will need. She’ll be lucky to have me there – I had to find my own way.” Career guidance and inspiration have come to her from what may seem like an unlikely source. “Working with Kanye West was amazing,” she gushes. Hearing the unconcealed scepticism in my “Really?” she continues, “He’s a true visionary, very cultured and very hard working. He is so talented and knows exactly what he’s after when he’s working on something. I learned a lot from him.” She may be on first-name terms with the Kanyes, Karls and Kristens (Stewart) of the world, but Razane is adamant she will not turn her back on her roots. “The Middle East is evolving so much – in all industries, whether it’s fashion, acting or in terms of business – so it is still very important for me to be involved in projects here,” she says. It’s safe to say that Razane, who is proving to be such a positive role model for this region, will soon be able to pick and choose between projects both abroad and closer to her ancestral home. Her fairy tale journey only just got started. n
B L A C K S I L K FA I L L E D R E S S B L A C K PAT E N T C A L F S K I N LACE UP SHOES
ALL CLOTHES FROM THE CHANEL PREFALL 15 COLLECTION AVAILABLE AT CHANEL BOUTIQUES IN THE DUBAI MALL, MALL OF THE EMIRATES AND BURJUMAN CENTRE. MAKEUP FOR ALL LOOKS: COMPLEXION POUDRE BELLE MINE NATURELLE N°25, LUMIÈRE D’ÉTÉ ILLUMINATING POWDER, EYES LE VOLUME DE CHANEL WATERPROOF 10 NOIR, LIPS ROUGE COCO 420 VERA PHOTOGRAPHY ASSISTANTS: PARK, HYUN-GU, LEE SE-HYUNG AND KIM NAK-HOON, MAKE-UP: LEE,MI-YOUNG, HAIR:LEE, SUN-YOUNG, ASSISTANT: FIA KIM SHOT ON LOCATION AT GYUNGHEE-GOONG PALACE, SEOUL SOUTH KOREA
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Razane’s been acting since she was six but it’s really only in the last couple of years that her hard work has started to pay off on a global level, carving a name for herself as a new kind of Hollywood heroine. Describing herself as “ethnically ambiguous”, the petite, blue-eyed beauty, with her porcelain skin and shiny dark hair – which she claims to cut according to the phases of the moon – is taking full advantage of her interchangeable looks. “I’ve been incredibly lucky in that I have managed to play so many diverse roles. In Une Histoire De Fou, (which opened at this year’s Cannes Film Festival) I play an Armenian woman. I played the Lebanese wife of an Emirati man in Djinn, for which I had to brush up on my Arabic, I’ve acted in Egyptian series Embratoreyet Meen, I’ve played a Ukranian/American/Lebanese character, I’ve done French and Jordanian roles… being ethnically ambiguous is definitely a strength,” she says. This attitude is in stark contrast to the one she possessed when she was first making a name for herself. Razane insists that her quote on Imdb.com – where she claims she was always being told that “you’re not Lebanese enough/not American enough/too tall/too fat/too skinny” – is an old one and she’s since transmuted her ethnicity into something far more positive. “I love submerging myself into the background, history and culture of the character I’m playing or the film I’m in. In Une Histoire De Fou I learned so much about the Armenian genocide, which I believe so many people don’t know anything about. And the more I learned the more I was determined that everybody should know about it.” If you had asked her ten years ago if there are enough roles for Arabic actors, she would have said no, but she’s grateful this has changed. “Nowadays there is much more diversity in the industry, boundaries are opening up, there are less stereotypes and Arab actors no longer have to be confined to playing terrorist roles,” she says with a wry laugh.
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04 BOOKS
Bestsellers Motivate launched its book publishing division in 1986 and has since become the most sought-after publisher of high-end coffee-table books, business books, photography books and cookbooks in the region. Authors include prominent icons such as His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Wilfred Thesiger, Yusef Islam (Cat Stevens) and Marco Pierre White, among other world-renowned writers and photographers. In addition to our retail titles, Motivate offers a turn-key book publishing service to corporate organisations, from research and writing to the finished product – all printed, bound and, if required, distributed in the retail market.
Motivate’s first book Dubai Gateway to the Gulf was published in 1986 to commemorate the World Chess Olympiad hosted in Dubai. Now in its 8th Edition it has sold more than 250,000 copies in multiple languages and formats.
Flashes of Wisdom is our latest bestseller, written by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, VicePresident and Prime Minister of the UAE and Ruler of Dubai.
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Celebrating 30 years of Book Publishing 1986 - 2016
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Culture and Heritage Culture and heritage feature heavily in our collection, offering an awe-inspiring journey through the Gulf and Arab world. With spectacular insights into landscapes as well as life in Arabia, these books showcase the region as you’ve never seen it before.
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Turnkey Publishing In addition to our retail titles, Motivate offers a turnkey book publishing service to corporate organisations, from research and writing to the finished product – all printed, bound and, if required, distributed in the retail market.
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Motivate’s Arabian Gallery boasts a wide range of books, magazines and prints and is the only specialised outlet in the Middle East that deals exclusively with Arabian-themed books. Motivate’s full range of authoritative books are all available for purchase both at the Arabian Gallery and at booksarabia.com, Motivate’s online bookshop. A gallery of fine-art prints offers collections from renowned photographers, including Sir Wilfred Thesiger, Ramesh Shukla, Patrick Lichfield and Yoshio Kawashima.
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EVENTS
Dubai Lynx sets the standard for creative achievement
Celebrating it’s 10th year, the Dubai Lynx International Festival of Creativity is the industry’s leading forum for the MENA’s communications professionals and marketers that come together to celebrate their inspiration and talent. With a consistently outstanding line-up of international speakers drawn from the very top of the industry, the festival features three days of seminars, forums, networking opportunities and exhibitions. The event closes with the exclusive Dubai Lynx Awards ceremony attended by more than 1,800 guests, honouring the year’s best work in creativity, communications and advertising. Dubai Lynx is a joint venture between Motivate and Lions Festivals. dubailynx.com
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A day-long festival unlike anything the UAE has ever seen... Party In The Park is a cool, contemporary music festival with multiple stages and activation spaces, giving the event a true community vibe. After the successful launch in 2014, Party In The Park continues to draw international acts to headline the What’s On main stage. The Hype Clubhouse showcases both international and Hype award-winning DJs alongside the best of urban street style in the pop up village while the good Picnic Garden features multiple food and beverage outlets, artisan vendors and relaxation areas. partyinthepark.ae
More than
10,000 attendees
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In addition to Motivate’s flagship events, we offer targeted bespoke events for a wide range of industries from champagne receptions and gala dinners to fashion shows and conferences. Motivate Events is committed to building lasting relationships with quantifiable results. Motivate has a highly skilled team who manage third party events, working independently from our internal promotions and Motivate branded events.
The Gulf Business Healthcare Forum in association with Toshiba took place at the Palace Downtown. Motivate managed multiple aspects of the event planning and execution including; conference production, delegate management, venue and supplier management.
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ITB Berlin Motivate has the capability to arrange the logistics for companies exhibiting at events of an international scale. Past executions have included the Heritage Centre Stand at ITB Berlin. Motivate managed flight and accommodation bookings, design and stand build, plus the design, print and shipment of all promotional materials.
Fashion shows, in-store events and special projects Motivate Events has created and managed numerous fashion shows, in-store events and brand activations for a broad cross-section of clients. Services include concept design, sourcing models, branding, staging and supplier sourcing. Clients include Dubai Food Festival, Dubai Shopping Festival and Al Tayer Fashion.
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06 CINEMA
Targeting a youthful, affluent and sophisticated audience with proven spending power Motivate Val Morgan - a joint venture between Motivate Publishing and Val Morgan Cinema Advertising - was formed to represent the on-and off-screen advertising interests of leading cinema chains in the Middle East. Motivate Val Morgan provides advertising opportunities in multiplexes operated by VOX Cinemas, Cine Royal, Oscar Cinemas, Prime Pictures, and recently welcomed Reel Cinemas to its circuit. Motivate Val Morgan’s unrivalled experience in film, slide and foyer advertising are offered with all formats available on a strictly limited basis – ensuring an effective, uncluttered and premium environment for advertising clients.
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HEAD OFFICE Motivate Publishing Group Media One Tower, Dubai Media City PO Box 2331, Dubai, UAE T +971 4 427 3000 F +971 4 428 2266 motivate@motivate.ae ABU DHABI Motivate Publishing Group 801, Sheikh Omar Bin Zayed Building, 9th Street, Tourist Club Area, Abu Dhabi T +971 2 677 2005 F +971 2 677 0124 motivate-adh@motivate.ae MOTIVATE VAL MORGAN Office No 508, Building 8, Dubai Media City PO Box 2331, Dubai, UAE T +971 4 3903550 F +971 4 3904845 valmorgan@motivate.ae LONDON Motivate Publishing Ltd Acre House, 11/15 William Road London, NW1 3ER, UK motivateuk@motivate.ae
INTERNATIONAL REPRESENTATIVES AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 894 472 734, okeeffekev@bigpond.com.au BELGIUM AND LUXEMBOURG M.P.S. Benelux; Tel +322 720 9799, francesco.sutton@mps-adv.com CHINA Publicitas Advertising; Tel +86 10 5879 5885 GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, w.jaeger@imv-media.com HONG KONG/THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in SWITZERLAND, FRANCE/ITALY & SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@tandem-inc.com NETHERLANDS giO media; Tel +31 (0)6 22238420, giovanni@giO-media.nl TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA WorldMedia; Tel +001 212 244 5610, conoverbrown@worldmediaonline.com
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