JANUARY 2016 ISSUE 15
A M o n t h ly M a g a z i n e o n K n o w l e d g e a n d D e v e lo p m e n t b y t h e M o h amm e d B i n R a s h i d A l M ak to u m F o u n d at i o n
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I n C o n v e r s at i o n
Photos: Š Getty Images
HOW GREEN WAS MY VALLEY
46 flashes / january 2016
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David Bennett, Chief Development Officer, National Geographic Society, is aware of the risks the Earth faces. But he sees much hope in how technology and science will save the day
www.mbrf.ae
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on many aspects of the channel’s pioneering work, which has kept it in the media limelight over the years and which has a devoted following across the globe cutting across generations. Innovation, said Bennett, has made it possible to generate more stories from more people and broadcast them to a larger audience than ever before. Describing the dramatic changes in the world of photography and videography, Bennett said technology has eliminated the need for infrastructure and expertise, and drastically cut the costs involved in creating high quality photography. National Geographic posts 40 billion photos on Instagram, and uploads videos on YouTube every day that would normally involve 65 days of work in theatre format, he added. A STRONG LOCAL BASE In comments to Flashes, Bennett also commented on localisation of content: “Abu Dhabi Media is a longstanding partner of ours, and all our local channel partnerships are made with the people who understand the local market, and who know the local language and the culture. So when we wanted to find a partner here, Abu Dhabi Media (ADM) was a very large co-partner. I believe we have more localised content from National Geographic Abu Dhabi channel than any other local channel in the world. There are more localised programmes produced, not just in terms of language, but also in terms of culture.”
David Bennett was one of the panelists in the session on ‘Innovation in Media and Film Making’ on the penultimate day of the Knowledge Summit 2015, featuring film and media personalities Nayla Al Khaja, Riz Khan, Ali Mostafa and George Kordahi from the UAE region and elsewhere. The National Geographic Society has been inspiring people to care about the planet since 1888 and is one of the largest non-profit scientific and educational institutions in the world. Based in Washington, he leads the National Geographic Society’s team that engages individuals and institutions worldwide to generate philanthropic support for the Society. THE DEMOCRATISATION OF THE FILMIC IMAGE During the panel discussion, Bennett shed light 48 flashes / january 2016
A DISTINGUISHED HONOUR On the opening day of the Knowledge Summit, Gary E. Knell, President and CEO of National Geographic, received the prize of half a million US dollars on behalf of the channel, after being named one of the three winners of the $1 million Sheikh Mohammed Bin Rashid Al Maktoum Knowledge Award. The award honours individuals or institutions at the international level for their contribution to the dissemination, transfer and localisation of knowledge. The award was shared between National Geographic Channel; Hiroshi Ishiguro, Professor of the Department of Innovation Systems in the Graduate School of Engineering Science at Osaka University; and Ahmed Alshugairi, presenter of ‘Khawatir’ television programme. On winning the Knowledge Award, Bennett said: “It was a great honour for National Geographic to have been named winner by the Mohammed Bin Rashid Al Maktoum
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Foundation for an award of this kind. We have wanted to increase our contribution to this region, to the Arab world, and to be recognised for that is indeed a great honour. National Geographic believes that we ought to inspire, illuminate and teach about our world, so that people can understand the connectedness we have as a people, between people and Nature, and our opportunity is to share those stories around the world.” SOCIAL MEDIA TO THE RESCUE The headquarters for the channel and the NGO that produces those programmes are based in Abu Dhabi. National Geographic Abu Dhabi was launched in July 2009. It is the first freeto-air National Geographic Channel brought to the region by Abu Dhabi Media and National Geographic Channels International (NGCI), and is dedicated to understanding and protecting the world and its programming comprises factual entertainment focusing on popular science, technology, natural history, archaeology and natural mysteries. On being asked how the channel was targeting the younger generation of viewers, Bennett said, “For us, social media is a critically important part. We have 175 million followers on key social media platforms, and of those 75 per cent are under 25 years of age. And that is where we can become much more accessible, and people can comment in their own languages and their own cultures on stories, photos and videos that are important to them.” EXCERPTS FROM AN INTERVIEW
In increasingly endangered ecological times, how is National Geographic helping to express the urgency with which we need to save this planet?
King Tutankhamun in Egypt. Professor Nicholas Reeves, a famous Egyptologist, believes the tomb of Queen Nefertiti might be concealed in there. We have been looking at high-res scans of the tomb to see if there is a door beyond the tomb, and we have collaborated with the Egyptian ministry of antiquities to do radar scans to look further into the conjecture. We are 90% sure of making a discovery and this to us is very exciting. We thought we are the forefront of learning and thought. But that is changing as we make more discoveries. The greatest age of knowledge is before us, not after us, I believe, as this collaboration proves to us.
It is said that there is no part of the globe today doesn’t have a human footprint on it. Isn’t that a bit too much? I would like to add a disclaimer here: yes, a lot of the land mass is now mapped, and I think that is what you meant to say. However, 80% of our oceans, for example, are so far unexplored. And we are working very hard with scientific teams to get a deeper understanding of that world. As I mentioned earlier, our strategy is to document these unseen worlds, then put them out there, for the public, and then say, “Hey, look at how beautiful our world is, come, let’s protect it together.”
What is the future of nature filmmaking? Much debate at this forum has been about the analogue versus digital divide. There is a huge resurgence of analogue media, but let me remind you, analogue is an elite hobby. Vinyls, for example, which are an example of analogue music, are expensive. Yes, technology does require better storytelling and we are here to recognise good storytelling through our programming and other initiatives.
We have changed our language. Earlier a picture told a story, but now we’ve come to realise that we don’t only need to illuminate to give people access to nature and its bounty, but also offer people a way to make a difference. It’s not only about consumption of nature anymore via documentary or photographs. It comes with a “here is how you can contribute to a better, greener planet”.
For us, social media is a critically important part. We have 175 million followers on key social media platforms, and of those 75 per cent are under 25 years of age
Tell us about some recent projects that have thrilled you at National Geographic. Last week, our team was inside the tomb of www.mbrf.ae
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