Campaign Middle East’s annual MENA Power List is back for its 2024 iteration, and it's only getting bigger and better each year. Experts with decades of experience, who have been instrumental in the evolution of marketing, advertising, creative, media, public relations, and communications across the Middle East, have had their say.
From sharing insights on their top focus for the year ahead to offering ‘rapid-fire’ responses on what marketing needs to prioritize, change, and the buzzwords we need to bury, these leaders have given our readers plenty to dissect and learn from.
The most intriguing details, however, lie in the ‘power essays’ – open, honest, and unfiltered opinions from the brightest and best on the threats and challenges within the industry that are often only whispered about, as well as the trends and opportunities that will continue to disrupt an industry in a constant state of flux.
Leaders have also shared their thoughts on how to handle ‘change’ itself.
