Content is king.
Whether it's doomscrolling on social media, binge-streaming television, or getting distracted by a digital billboard at a traffic signal, we are constantly entertained, informed, and provoked through dopamine-inducing video content.
It's no surprise that, given the seemingly unending supply of content in this world, brands and advertisers have stepped up the competition for the intangible currency we possess—our time and attention. Simultaneously, expectations of production houses, content creators, and influencers have skyrocketed, along with the correspondingly high demand from critics and consumers, who are clamoring for higher-quality content across all formats.
